Name: - Maria Luisi
Address:-
Milton Keynes. MK13 7PP
Mobile - 07932905712
Email :- maria_luisi@hotmail.com
Full UK driving license.
Profile
A confident, direct, decisive person. Can-do attitude, self-motivated, self-
starter, idea’s person, persistent and tenacious character.
Experienced in, all aspects of sales and marketing, tele-sales, business
development, account management, customer relationships, and man
management, recruitment of staff, leadership, training, and motivating sales
teams. General sales administration.
Commercial business acumen.
Problem solving abilities.
Sound understanding of all aspects of Sales techniques, Media, Publishing,
Print, Advertising + On-Line advertising, Events management,
Sponsorship/licensing and PR sales and Agency and marketing industries.
Education and Qualifications
Cranfield School of Business Management
MBA completed 1998– Trainers:- Liz Clarke and Colin Barrow.
Other courses and Qualifications:-
Refresher courses on Marketing, Sales and People
Management.
– Motivation and Retaining Staff
Institute of Marketing
- Psychometric testing
Effective Marketing
Institute of Directors
Short courses of Sales on:
Sales Motivation & Recruitment.
School: 5 ‘O’ Level passes: English Literature, English Language, Italian, History
and Biology.
College: Italian ‘A’ Level, Spanish conversational, Typing, British Sign
Language.
Career Summary
Bloor Research International 1998 - Present
Freelance – Sales Agent
Company Profile: Leading well respected IT Analysis Publishing House – IT
Research and Publishing information such as Reports on most aspects of IT
products/services, software and hardware, Reports are targeted and communicate
to the B2B IT Senior Manager End-user community.
Revenue source: Licensing of reports, consultancy, speaking assignments, event
sponsorship, primary research and on-advertising, targeting and selling to the IT
Vendor community, PR and Advertising Agencies.
I work for Bloor Research on a self – employed, virtual basis. Part of the
Management Team.
Responsibilities
Prepare and agree a sales plan, strategies and forecast, on a Yearly, quarterly
basis.
Communicate effectively with Analyst to deliver content to enable target
revenue potential.
Implement sales and marketing strategies and campaigns, either as a stand-
alone project, or with Analyst, communicate requirements effectively to other
departments.
Ensure effective sales (internal and external) meetings are scheduled either
with clients direct, or with Analyst.
Work closely with each Analyst – Market – Customers – Products/Services.
Ensure all new publications and reports are marketed and all targeted accounts
are contacted and followed-up effectively.
Hold monthly sales and customer services meetings to ensure all necessary
targeted accounts are effectively managed and serviced.
Ensure good administration is maintained on contact management system/s,
email, and other customer and internal documents i.e. pipeline etc.,
Maintain high motivation by achieving daily tasks and targets, ensuring
weekly and monthly and yearly targets are achieved.
Communicate with new and existing customers effectively.
Attend and participate in monthly Management group meetings.
Implement regular customer surveys.
Sell the benefits at all times of using the Bloor deliverables and the Bloor
Brand direct to IT Vendor/s or PR and other Agencies, always ensuring that
the sales responsibilities are maintained to the highest standards.
Work closely with Channel partners to develop joint programs and venues.
Achievements:-
After a restructuring of the company, and because of my excellent track record I
was able to start out on a self employed basis, offering a similar service as
previous when employed on an on-going basis, because of this excellent and
reliable sales service I have been able to as self-employed, working virtually from
home, as is the case now with all who work within the company.
.
Freelance Sales Agent DPA – GDP (General Dental Practitioners)Magazine
May 2010 – Present
DPA – Dental Professional Association - is a similar to a union for the dentists, in
order to communicate with members we produce a magazine and run a web-site.
The responsibility of the sales and marketing has been outsourced to me.
Set sales targets and marketing tasks I deal with all incoming enquiries
and make all necessary outgoing calls.
Meet deadlines and sales targets
Source all sales leads, convert into sales, either by tele-sales or by visits.
Allocate editorial features and sell the necessary Ad space/s
Chase copy and organise editorials.
Implemented and maintain Contact Management system.
Collate and send all Press Releases and copy to the production manager
using electronic methods
Liaise with Editors, production, delivering on pre-set deadline.
Proof read all copy before going to press.
Communicate with any Agencies and all the Dental vendor community
Attend and use the time effectively and at two Dental exhibitions
Business development work on building membership of the DPA and
increasing circulation of the publication.
Planning and organise to re-launch and re-brand the magazine by Feb
2012
This contract in also on an on-going self-employed basis, I enjoy the magazine sales
and the industry sector very much, this is proving to be a successful enterprise and we
are looking at expanding the deliverables and frequency of the publication.
Holcot Press Ltd. 1981 – 1998
Commerce Publications,
Commerce Books and Reviews,
Commerce Business Directories,
Target Response.
Group Board Executive Sales Director
Company Profile - Publishers of six B2B monthly regional and national business
magazines. Six annual Industry B2B specific books and 6 industry specific
monthly magazines. 12 local annual B2B business directories.
Revenue source: Advertising, Sponsorship, Direct mail, Cover price.
Responsibility for all Sales income £6m + and outgoings.
Reporting to all Board members.
Drawing up all budget and revenue forecasts.
Director’s responsibilities for the financial accounts.
Head all weekly (daily) meetings tele-meetings with line managers.
Find new revenue potential for the company i.e. of Electronic Media Division
Team.
Ensure smooth running of all sales divisions, offices.
Implementing all Sales training and NVQ sales training.
I was offered this role because of my outstanding performance in launching
the Industry Specific publications and continuously achievement of excellent
sales results.
Sales Director.
Responsibilities - All of my previous duties highlighted below, in addition to
taking on board the challenge of reviving the 12 local A5 directories division and
direct mail division.
This involved re-marketing and restructuring the sales teams into a tele-sales
operation/s.
Establishing circulation of directories and sales of the directories into book
sellers and direct sales of books.
Publisher
Returned back from a maternity break of 6 months, with a passion to launch
new titles starting off with a Year Books with subsequent following
magazines. After a meeting with the founder, it was agreed that he would
allow me to return back and launch Industry Specific publications. I produce a
plan, showing how, what, where and when the Books and the subsequence
magazine/s would be published, keeping costs to a minimum I was given the
opportunity to become a Publisher.
Using all of the previous sales structures, techniques, experience and skills
gained within my previous roles. I also gained more experience in.
Company Start-up.
Editorial involvement on content.
Circulation and Research department input.
Production involvement and decisions on, style and layout of the publications.
Surveying and Research of the industry sector prior to publication.
Creating marketing messages and marketing collateral, rate card for the all
publications.
Ensuring all publications met the revenue, yield and GP targets.
Recruitment of all sales and marketing staff.
Giving on-going coaching and training to sales staff.
After a successful 3 year period where 6 titles had been establish. Engineering
Annual and month magazines, Safety and Security Yearbook, and monthly magazine, Freight
and Transport Yearbook and monthly magazine, Manufacturing Yearbook and monthly
magazine, Property Yearbook and monthly magazine, Retail Yearbook and monthly
Magazines. The turnover of this division ‘Books and Reviews’ equalled the
established monthly B2B magazines, with similar amount of sales personnel
Group Sales Manager.
Seeing lots of opportunities for expansion a planned expansion programme
took place for the regional magazines to cover the county. In a period of 6
years this was achieve successfully, which meant a sales teams (tele-sales and
business development) covering territorial areas within the UK. I was also able
to complete the nationwide coverage with the opening of a Scottish office.
This meant that the publications had a national main section with regional
differences, in terms of editorial and advertising content.
Following a programme of training and development of staff. Recruitment,
retention and motivation of existing staff also key. Total sales staff 40.
This position became one of.
Administrative, organisational, and motivation of staff.
Create budgets and ensure on revenue opportunities were manned.
Holding meetings, on-going direction and coaching.
Ensuring all internal procedure ran smoothly.
Meet all deadlines.
Motivate staff with on-going and varied incentives.
Carry out recruitment and grievance procedures.
Conduct appraisals to my direct reports, and ensure in turn I trained them to
conduct the appraisals on their staff.
Attend all monthly management meetings.
Head of Sales.
Responsible for 3 regional magazines, within the one office.
2 Sales Managers – (in turn had 4 sales staff each)
Office responsibilities
Own Sales revenue
Team Target
Territory cover, customer visits
Ensure all deadlines were met.
Sales forecasting
Proof reading advertisements. Seeing magazines to the printer.
Previously role within the company, Team Leader
Responsible for team target and 4 sales staff.
Achievement of daily and monthly targets.
Customer visits
See off magazine to bed every month.
Previously role within the company, Sales Executive
Achievements:-
Started as a sales executive, work hard at every stage of my career to achieve
the next goal, I feel very proud of what I achieved.
VW AUDI (UK) LTD 1978-1981
Company Profile: - Car importer.
Revenue source:- Selling cars and parts into the UK Market.
Data Preparation Supervisor
Collating and control of workflow
Responsible for 2 data entry clerks.
Prepare schedule of ensure deadline were met.
Despatch heavy workflow to data bureau.
Liaison with internal and external departments.
Dealing with incoming telephone enquiries.
Transferring data from disc to tape.
Maintenance of data regularly throughout the day.
Input to mainframe computer.
General supervisory work.
Prior to my relocation to Milton Keynes in 1978. I worked for two years, my first
job was in a Building Society, as an Administrative Clerk, some evenings and
weekends I also worked at the local cinema within sales, helping towards my
savings for a deposit of my first home.
Hobbies:
Interests include reading, football supporter (local team), cooking, gardening,
theatre, dinning out. Cake making and Decorating. I am member of a local deaf
children society.
Recent accomplishment –
November 2009 - Award Student of the Year – Cake Decorating. Obtaining
agreement and trust to go ahead with the Re-branding of the GDP Magazine.
Achieving over target requirements.