WORKSHOP OUTLINES
Rank #1 on Google
Why other websites rank higher than yours is a source of mystery and annoyance to most
businesses. In this workshop learn the practical things you can do to increase your search engine
rankings, how search engines work, and the myths you might have heard about how to get to the
top.
Email Marketing
Topics C ov ered:
• Austral ian S p am com pliancy and you r rep ut atio n
• Bra nd your bu sin ess – make s ure it’ s positive
• Dat aba se g ro wth strat e gies – collecting em ails
• Do zens of ideas on what t o sa y an d what N OT t o s ay
• Getting em ai ls op ened – t he import ant subject li nes
• Picture s – a re t hey necess ary?
• Re nderi ng in email read ers – Gm ail, Hotm ail , Outlook 2007 & 2010 etc.
• Tracking and t h e f our vital st atistics to mo nitor
• Un derst andi ng em ail m arketing jargon
• W hat to look f or in a n em ail m arketing program
• Viral m arketi ng - ho w t o get rea ders to pas s your em ail on
• W elcome em ails are a wai ting opportu nit y
Advanced Website Skills
Unweave the web – understand some of the intricate dealings of the Internet. In a three part
workshop, Rob Rutten will work through the important issues of Internet security with a focus on
securing your website and staying safe online. Next, come to terms with the native language of the
Internet with a crash course on basic HTML and see why it's still relevant today. Finally, see how
these skills can be applied in modern Content Management Systems to make you more effective in
the online environment.
Participants in these FREE workshops are eligible to also get up to 6 hours of individualised support from
our IT consultancy panel (conditions apply: businesses must be based in Tablelands Shire or one of the
Gulf Shires). The number of businesses that can access this individualised support is limited – first in, first
served.
Don’t miss this great opportunity!!
For more information on workshop content contact Sue Fairley smallbusiness@gulf-
savannah.com.au or 0417 735 724.
Or to book contact Sue Warren info@gulf-savannah.com.au or 4031 1631.
‘This is an Australian Government funded initiative under the Small Business Online program’. Thanks also to our
project partners, including:
→ SkyTrans Airlines → Tablelands, Etheridge, Burke & Carpentaria Shire Councils → Telstra
→ DEEDI → Savannah Regional Health Service, Ash’s Karumba, End of the Road Motel