Academic Writing
PEER REVIEW &
VISUALS AND FORMATTING
(CHAPTERS 5-6)
Peer Review
How to conduct Peer Review
Sample draft: p 33
Use p 31 to respond
See sample 75-77 afterward
How did it improve?
Peer Review
How to conduct Peer Review
Sample student draft
Use p 31 to respond
The next concept
After we finish with reflections and observations, you
will write a new type of essay.
You will need to listen to the rhetorical analysis
podcast.
But today, we will discuss how “visual persuasion”
helps you to gather and make meaning. This is the
beginning of rhetorical analysis.
A picture is worth…
Maybe not a thousand words, but certainly it conveys
significant meaning.
You can gather:
Opinion
Origin
Ethos
Many things from imagery
http://www.wkrg.com/g
ulf_oil_spill/article/blu
e-cross-led-group-plans-
la.-health-
fairs/897312/Jun-18-
2010_4-36-am/
What is the source? How do you
know?
http://www.ehealthinsu
rance.com/ehi/Alliance?
allid=Goo25151&sid=Ho
meVsFamily1
What is the source of this visual?
How do you know?
And this?
Not all visuals are photographic
AND YET…
Where would you see these?
What is the purpose? How do you know?
What can design convey?
What mood is developed? Compared to this?
What can design convey?
What is consistent? Why do you think that is?
What changes? See p. 51
What is the purpose of this site?
What is the purpose of this?
What is the purpose of this?
Academic Design
Academic writing also has visual design
It is quite a bit simpler in most cases
Do not be fooled, it is purposefully simple
Simplicity is meaningful and useful
This font is unreadable
This font is better
Academic Format Choices
Don’t format essays like this.
Don’t type essays like this, either.
Cool text is reserved for some other place.
Lovely, and not for a college essay.
Sans serif fonts like these are good for presentations
and websites.
This font is the most readable of fonts for a college essay.
I require standard MLA
All of the text book recommendations about
formatting and design are great for many situations.
I require MLA style formatting.
This contradicts some of the formatting suggestions on page
47. Please be aware of that.
Do follow the model and criteria given for formatting on pages
660-667 (Chapter on MLA guidelines).