VIEWS: 4 PAGES: 12 POSTED ON: 11/13/2011
tourismscene Issue 15 Summer 2010 Tourism news & views for businesses across the City Region John Lennon Tribute Season Two months of celebratory September 18 - November 28 cultural events p8 Wolves image by Carlos Amorales commissioned by Liverpool Biennial as part of the Touched creative campaign Liverpool Biennial 2010 Hunting down more artists than ever before Supported by: merseyside.org.uk/MOST 2 Tourism Scene TMP Tourism Welcome A buoyant Visitor Economy is very best in vital to the success of our The very best businesses in included a series of “mystery region, so we’re delighted to Liverpool City Region’s thriving shop” visits to entrants in see that our destination Visitor Economy have been selected award categories. has maintained its position honoured at the prestigious Ian Ayre, Chair of the TMP as sixth most popular TMP Tourism Awards. Visitor Economy Committee and UK location in the July More than 520 guests Liverpool Football Club’s 2010 International gathered for the black tie dinner Commercial Director said: Passenger Survey. at the BT Convention Centre on “The Visitor Economy plays a With 95,000 hotel room the city’s impressive waterfront. vital role in the success of nights sold in Liverpool in The Awards were hosted by Liverpool City Region, and the July (up 22% on 2009 and BBC TV presenter Ranvir Singh. TMP Tourism Awards recognise 11% on 2008), this continued A total of 15 awards were the quality and excellence on success as a tourist presented during the evening. offer to our visitors. The destination, combined with a Liverpool City Region’s Visitor destination’s appeal is as strong renewed focus on working in Economy is now worth as ever thanks in no small part a spirit of true public/private different types of investment £1.3 billion a year, supporting to the contribution made by all partnership to develop our and sets targets that will 23,000 jobs. It continues to grow of tonight’s finalists and all sector businesses, means drive short term growth. This in strength and standard with the other businesses that make we are well positioned to is an important document new hotels, events, venues and up this vibrant sector of our achieve continued success that many of you have attractions – which are all vital economy.” for our industry. contributed to and will want in continuing to widen the David Andrews, Director of Three things will be critical to download from exciting City Region offer. Visitor Economy for TMP, said: to us achieving that success: www.merseyside.org.uk Eleven of the award winners “The Awards are an excellent • The quality of our offer If future funding is a are eligible to go through to way to recognise and reward the • The experience we give challenge, then the quality of the England’s Northwest hard work undertaken by both every one of our visitors our product as represented at Tourism Awards organised by small and large Visitor Economy • And working together to the 2010 TMP Annual the Northwest Regional businesses during the past 12 deal with the challenging Tourism Awards, presents a Development Agency (NWDA), months. Individually they are economic conditions. huge opportunity. with the chance to represent all achieving notable success. Among the challenges, of This was my first experience the region in the national Collectively, as part of our course, will be dealing with of these prestigious Awards finals. The regional awards destination offer they are the reductions in public and I was hugely impressed will take place on September contributing to a great success sector funding. After having by the quality of the entries. 29 at The Point, Lancashire story. These Awards recognise played such an important role Since my arrival here in County Cricket Ground. that success and once again in developing our industry, April I've been able to see our An independent panel of raise the profile of our the abolition of the Northwest product as a business or specialists undertook a destination and all it has to Regional Development leisure tourist might see it, comprehensive judging process offer visitors.” Agency combined with through the eyes of a visitor. to review the achievements of The awards were supported reductions in public sector We all have a fantastic over 100 entrants from a wide by the NWDA, Merseytravel, spending will create new opportunity to make Liverpool variety of large and small Liverpool ONE, ACC Liverpool challenges and opportunities City Region a truly world tourism businesses. The and BBC Radio Merseyside. as we move through 2010. class tourist destination. second round of judging TMP is working with the We all know there will be Liverpool City Region Cabinet challenges ahead. But with to define the shape and the scale of our passion and functions of a Liverpool City ambition and by working Region wide Local Enterprise together we will emerge from Partnership. It is likely that this turbulence in good shape. the new LEP will have Visitor And with the quality of Economy as part of its remit. what we all have to offer, The Visitor Economy from our culture and our Committee has now heritage, to our sporting and published a new Visitor convention offering, to our Economy 3-Year Action Plan shopping and eating, our which sets out a rolling city and our coast, we have programme of priorities and a product that truly is second activities and projects to to none. increase the competitiveness and wealth of our City Region and achieve our 2020 targets David Andrews for job creation. It also Director of Visitor Economy Liverpool ONE – winner of Tourism Experience of the Year quantifies the impact of The Mersey Partnership Tourism Scene 3 Awards celebrate the Liverpool City Region The Mersey Partnership Annual Tourism Awards 2010 – Winners EXCELLENCE IN SELF CATERING CUSTOMER SERVICE ACCOMMODATION Sponsored by Jurys Inn OF THE YEAR Winner Sponsored by Northwest Stuart Cockburn, Formby Regional Development Agency Hall Golf Resort and Spa Winner TOURISM MARKETING Herons Well PROJECT OF THE YEAR www.heronswell.co.uk Sponsored by Indivisual Winner GUEST ACCOMMODATION The Beatles Story OF THE YEAR www.BeatlesStory.com Sponsored by Business Link North West 60 Hope Street – winner of Taste Liverpool PERFORMANCE VENUE Winner OF THE YEAR Sponsored by BBC Radio Knowsley Hall Merseyside www.knowsley.com Winner Echo Arena Liverpool SUSTAINABLE TOURISM www.EchoArena.com Sponsored by Arena and Convention Centre Liverpool EXCELLENCE IN Winner BUSINESS TOURISM Jurys Inn Liverpool Sponsored by New Mind www.liverpoolhotels.jurysinns Winner .com Conference Centre at LACE www.conferenceatlace.co.uk TOURISM RETAILER BAR OF THE YEAR OF THE YEAR Herons Well – winner of Self Catering Accommodation of the Year Sponsored by Golf Marketing Sponsored by City Central Services Winner Winner Liverpool Cathedral The Wro Bar & Lounge www.liverpoolcathedral.org.uk www.thewro-lounge.co.uk TOURISM EXPERIENCE TASTE LIVERPOOL OF THE YEAR Sponsored by Liverpool ONE Sponsored by Merseytravel Winner 60 Hope Street Winner www.60hopestreet.com Liverpool ONE www.liverpool-one.com SMALL VISITOR ATTRACTION OF THE YEAR TOURISM EVENT Sponsored by Hilton Liverpool OF THE YEAR Hope Street Hotel – winner of Hotel of the Year Winner Sponsored by Norfolkline Acorn Farm Winner www.acornfarm.co.uk A Winter’s Trail LARGE VISITOR ATTRACTION OF THE YEAR HOTEL OF THE YEAR Sponsored by Locum Consulting Sponsored by Liverpool Vision Winner Winner The Beatles Story Hope Street Hotel www.BeatlesStory.com www.hopestreethotel.co.uk 4 Tourism Scene SEFTON IN BRIEF Celebrity chefs pick Liverpool Southport takes off Plans for the Southport Air Show are underway with visitor Celebrity chef numbers expected in the region Jamie Oliver opened his first North West ‘Jamie’s Italian’ of 100,000 over September restaurant at Liverpool ONE 18 and 19. in June 2010. The venue, One of the biggest Air Shows in situated within the heart of the country and the biggest event the city, offers high quality, for the town, with bed spaces authentic Italian food at an occupied weeks in advance and affordable price. Jamie’s restaurants, cafes and bars venture in the city will be bursting at the seams over the followed by another well- two days. known chef. It has been Based on previous research the announced that Marco Pierre attendance figure of 100,000, will White will open a restaurant have an economic impact (in terms as part of the new Hotel Photo Jamie Hunter of visitor spend) of £2.5 million, Indigo development in the with approximately 10% of visitors business district, due to open staying and 90% visiting for the day. in Spring 2011. ^ For more information visit: World’s www.southportairshow.co.uk The Blades – aerobatic aircraft first HALTON ST.HELENS wet dock The Old Dock, Liverpool, is the world’s first commercial enclosed wet Group Leisure to get PIQAS dock. The historic attraction is a vital link to the city’s extensive maritime history, familiar with region launched and in May 2010 was unveiled to the public for the very first time. Situated under the TMP and St.Helens Council are working in partnership to host a Group Leisure familiarisation manor house nestled close to the banks of the River Mersey. The second day of the visit is focused around St.Helens. at Dream visit to Liverpool and St.Helens Liverpool ONE development, to take place on October 7 and 8. At The World of Glass the group the dock has been carefully The visit will showcase the will travel from 500BC to the excavated and preserved, and for the first time in centuries, destination to around 20 Group present day discovering the the bed of the Pool, the creek Travel Organisers, with the aim amazing history of glass. This that gave Liverpool its name, of securing future group visits to will be followed by lunch at can be seen. the region. Fairways Restaurant at Bookings via Maritime The 2 day stay in Liverpool Houghwood Golf Club before Museum on 0151 478 4296. City Region begins in the city continuing the sporting theme centre, visiting the historic with a tour of Haydock Park Latin Music Albert Dock to relive the Fab Racecourse. The visit concludes & Dance Four’s meteoric rise to fame at at Dream, the landmark the Beatles Story. The group will sculpture conceived and designed Festival by the world-renowned Spanish also visit the magnificent Salsa Kingdom, Liverpool Cathedral, home of artist Jaume Plensa as part of the UK’s the new Liverpool Coach Channel 4’s Big Art Project. ultimate Latin Music & Dance ^ Welcome Scheme and the For more information Festival makes a return to Visit England’s Places of National Trust’s Speke Hall, email: joannewight Southport for the second year Interest Quality Assurance Garden and Estate, a rare Tudor @sthelens.gov.uk running this September. Scheme was launched at Dream Salsa Kingdom is bigger, in St.Helens on August 20 by bolder and better than ever Visit England Chief Executive, this year, transforming James Berresford. PIQAS aims Southport into a living, to enhance quality and spread breathing Latin American best practice within the tourism town from September sector. Consumer focused, 23 – 26. The programme will PIQAS helps to identify include theatre shows, strengths and highlight bands, dance workshops and development areas and is a Salsa parties featuring the valuable management tool for ultimate in Salsa talent. For more information all places of interest and take a look at smaller attraction operators. ^ www.salsakingdom.co.uk Glass blowing at The World of Glass For more information visit: www.enjoyengland.com. Tourism Scene 5 WIRRAL 2010 Wirral Golf Classic on course The inaugural Wirral Golf Classic, to be held from September 13-17, has, to date, attracted over 140 golfers from around the country. Four of Wirral’s coastal courses will host the 72 hole amateur tournament open to men and women golfers. All entrants will play a round of golf at the participating courses which will include Royal Liverpool, famous for holding the Open 11 times, along with Wallasey, Caldy and Heswall, with a rest day during the week. Royal Liverpool is also set to host the Women’s British Open in 2012, the Boy’s Amateur Championship in 2013 and The Open Championship in 2014. Royal Liverpool KNOWSLEY LIVERPOOL City centre eateries go wild about wildflowers City centre gastropub, The James Monro is helping to create an urban haven for wildflower habitats in Liverpool after signing up to support conservation charity, The National Wildflower Centre, Knowsley. They will be supporting the along with herbs and vegetables charity and visitor attraction with to use in dishes at both venues. the introduction of wildflower Group Manager Ian Price hanging baskets and window said: “We’re thrilled to be doing boxes at the venue to help our bit to promote new encourage new wildlife habitats wildflower habitats in the city in the city centre. centre and support a national The James Monro’s sister charity which not only promotes venue, The Monro in Duke Street the conservation of local wildlife will also be supporting the but serves as an important charity’s ‘Get Growing’ project education facility for the local with a new ‘Grow your Own’ community too.” facility in the venue’s beer ^ garden, where The Monro’s team For more information visit: Georges Dock tunnel ventilation and control station of chefs will grow wildflowers, www.wildflower.co.uk HERITAGE OPEN DAYS Heritage Open Days offer a tours and events across the city once-a-year opportunity to at beautiful venues such as The discover hidden architectural Athenaeum, Victoria Gallery & treasures and enjoy a wide Museum, Liverpool John variety of tours, events and Moores University, West Derby activities which bring local Courthouse and many more. history and culture alive for Look out for the Heritage Open everyone. Liverpool is offering Days brochure from the an extended eleven day event beginning of August 2010. between September 9-19 ^ Visit: www.heritageopen offering a whole programme of days.org.uk 6 Tourism Scene Tom Lee wins NW Young Chef After a nail biting finale to this competition Tom Lee from the London Carriage Works triumphed to win the title of NW Young Chef of the Year. His menu of tortellini of Anglesey mussels and consommé with pancetta crisp and leeks; pan roast rump of Barnston Longhorn beef with miniature cottage pie, carrot puree, field mushrooms, spinach and natural jus; and Claremont Farm strawberry cheesecake using fresh fruit picked hours before the competition, with elderflower sorbet and Champagne jelly was a joy to behold. Tom’s prize includes a week long bursary in a top European restaurant with mentoring from an accomplished chef, a weekend for two at a luxury hotel and a set of Global Steven Doherty, Chairman of the Gordon Ramsay Scholarship, (left) and Nigel Crane, Dorchester-trained chef and Managing Director of sponsor Essential Cuisine (right) with Tom Lee chefs’ knives. Free marketing workshops for small businesses In response to requests from small tourism businesses within the Liverpool City Region The Mersey Partnership has organised a series of workshops to be held at TMP's offices, covering topics around marketing, PR and media. Using the expertise and enthusiasm of internal members of our staff teams, we are able to offer these workshops to businesses completely free of charge. Due to anticipated interest related business with a direct and high demand, places on visitor offering. the workshops will be taken Whilst TMP is able to offer quickly so please do not delay the workshops on a in booking yours. We have complimentary basis, our placed a restriction of 2 funding requires us to charge delegates per business on an a £20.00 non-attendance fee individual workshop. Each for any delegates that do not business must sign up to a attend after they have received September 28 October 14 minimum of 2 workshops and confirmation of a place. HOW TO CREATE PR/ EVALUATING MARKETING maximum of 4 workshops. MEDIA COVERAGE CAMPAIGNS You can choose from either ^ morning or afternoon For more information visit October 5 October 21 sessions (9.30am – 12pm and www.merseyside.org.uk/ MARKETING TO THE THE CONFERENCE MARKET 2pm - 4.30pm). MOST or contact TRAVEL TRADE October 26 The workshops are designed Kerry Holmes on October 13 ON-LINE MARKETING for smaller hotels, attractions, kerry.holmes@ THE GOLF MARKET restaurants, conference venues merseyside.org.uk October 27 etc – any hospitality and leisure Tel: 0151 237 3940 THE CONFERENCE MARKET Tourism Scene 7 MORE HOTEL ROOMS SOLD More room nights were sold in Liverpool city centre during the first six months of 2010 than in 2009 or 2008. A total of 486,401 rooms were sold representing a 17% increase on 2009 and a 13% increase on 2008 - Liverpool's year as European Capital of Culture, reflecting both increased hotel capacity and marketing investment. In the past 12 months over 1000 new rooms were added across Liverpool in 8 new hotels. The second Hampton by rooms and also boasts the Hilton in the city opened in Noble House Restaurant named April, with a 150 room hotel by OK magazine as ‘Liverpool’s located just minutes from the swankiest new eatery’. The Echo Arena, BT Convention historic Grade II listed building is Centre, and Albert Dock. set in the heart of the city’s The first ever budgetique business district and provides hotel was launched in Liverpool guests with a self-service in April. The Heywood House continental breakfast along with Hotel, located in Liverpool’s Hypnos beds. base2stay, Liverpool city centre oldest bank building, has 35 Carrie Goldson, General Manager of Heywood House 4* comfort and service without Hotel said: “Our strapline is bar or restaurant, is ideally ‘budget where it matters, located in the heart of the city’s quality where it counts’ Ropewalks. Its location is perfect because we are committed to for enjoying exclusive discounts providing the best facilities at offered by the hotel at some of the lowest possible price.” the best restaurants, bars and Situated in a converted print clubs in Liverpool. The restored works within the Ropewalks 1850’s industrial building area, base2stay Liverpool opened combining heritage and cool, August 1, only the second base2stay contemporary design, offers after the first site opened in 106 air-conditioned rooms, London’s Kensington in 2006. from super singles to stunning base2stay Liverpool’s “smart gallery studios. Reception at the second Hampton by Hilton to open in the city luxury” boutique hotel concept of Taste Liverpool New 3-Year Thornton Hall Hotel’s award-winning restaurant The Lawns is celebrating after achieving the highest score in The Mersey Partnership’s Taste Liverpool scheme. Action Plan The Lawns received a score of 91 per cent after a visit from an anonymous Taste Liverpool London Carriage Works have also achieved Highest Quality Assured. The Taste Liverpool available Assessor – the best score of 63 accreditation is attained through Liverpool City Region Visitor reviewed across Merseyside. an independent assessment Economy 3-Year Action Plan The ‘Highest Quality during an anonymous visit and sets out the targets, Assured’ award was presented the restaurant is then rated in challenges, opportunities and to new executive chef David important areas such as planned actions between Gillmore and the hotel’s cleanliness, hospitality, service, 2010 and 2012 which will help general manager Geoff Dale, efficiency and of course food. deliver the 2020 Visitor by The Mersey Partnership’s There is an additional accolade Economy Strategy. It has been Business Improvement of Made in the Northwest which produced by the Visitor Liverpool City Region's Manager Elaine Nelson. is awarded to those restaurants Economy Committee – the Visitor Economy is currently Taste Liverpool was developed who use and promote local City Region's official tourist worth £1.3 billion a year, by The Mersey Partnership to produce and producers. board and part of TMP. supporting 23,000 jobs. The highlight the importance of food document outlines plans to ^ For further details on the and drink within the City Region. The Action Plan has been grow the sector to £1.4 billion Taste Liverpool Scheme The accreditation acknowledges Contact: Denise Harris drawn up in consultation with and 25,000 jobs by 2012, as restaurants that provide a at SK Events. the Visitor Economy Panel part of the 2020 vision for the consistently high quality eating firstname.lastname@example.org representing some 50 private industry to support 37,000 experience. Other restaurants sector businesses and jobs with a visitor spend of such as 60 Hope Street, Filini cultural bodies together with £2 billion. Restaurant, Grove House Hotel, the region's six local authority ^ Il Forno Italian Restaurant, districts of Liverpool, Sefton, Copies can be Malmaison, Panoramic, The Wirral, Knowsley, St.Helens, downloaded from Exchange Restaurant – Hilton and Halton. www.merseyside.org.uk Hotel, The Noble House and The 8 Tourism Scene Plans for a new Everyman Liverpool Merseyside Theatres Trust (LMTT) has received planning permission for the new Everyman Theatre on Hope Street. The new building is described as ‘a vibrant creative hub fit for this uniquely cultural city in the 21st Century’. Developed and designed in close collaboration with prominent theatre architects Haworth Tompkins, the building will provide new incarnations of the Everyman’s dynamic and inclusive 400 seat ‘thrust’ stage John Lennon solo room at Beatles Story auditorium, legendary basement Bistro and iconic Everyman sign, as well as a range of new facilities which will also serve its sister theatre, Liverpool to host major the Playhouse. LMTT and the project team have consulted widely with John Lennon Tribute Season audiences, youth groups, drama A two month cultural programme will mark 70 years since Lennon’s birth and 30 years since his untimely death. Tribute events teachers, community and Saturday October 9 – access forums, writers, actors, The city of Liverpool, Beatles fans as it is 50 years Thursday December 9 alumni, corporate members and birthplace of The Beatles, is to since the band formed and CAVERN CLUB: the Bistro partners and a wider a host an extensive season of 40 years since they split. 70th Birthday Celebration Gig public consultation process took cultural events to celebrate the Combine this with what would including top tribute acts: place over the summer. life of John Lennon, one of the have been John Lennon’s October 8-9. Subject to funding, the world’s most influential and 70th birthday and the 30th schedule for the new legendary musicians. anniversary of his death and LENNON POET 2010: Everyman is for work to begin Major International Poetry From October 9 – which you can see why we wanted to on site in the spring of 2011 Competition: Final in November. would have been John host a fitting tribute. and the new, 21st Century Lennon’s 70th birthday to The richness and diversity LENNON STREET ENTERTAINERS: Everyman to open in 2013. December 9, organisations in of the John Lennon Tribute Liverpool ONE: October 9-15. Executive Director Deborah Liverpool will join forces to Season represents the impact Aydon said: WALKING TOURS: host a series of live music, John’s life had on music and “When it opens in 2013 the View Lennon sites with VIP film, poetry and art events culture, the city of Liverpool Guides: Weekly. new Everyman will emphasise which are estimated to bring and fans all over the world. Liverpool’s continued status tens of thousands of additional WHITE FEATHER: as a cultural capital and will The Spirit of Lennon: Exhibition ^ tourists to the city. For more information visit be a further boost to the city’s Events include ‘Lennon www.visitliverpool.com by Julian & Cynthia Lennon, rebirth as a richly rewarding Remembered’, a major tribute Beatles Story. place to live and to visit.” concert at the Echo Arena, a LENNON REMEMBERED: birthday celebration at the ^ For more information visit Memorial Concert at the Echo www.everymanplayhouse.com world famous Cavern Club, a Arena: December 9. Lennon-inspired international poetry competition, film ASTRID KIRCHHERR: A RETROSPECTIVE: festival, lecture programme Victoria Gallery & Museum. and visual art exhibitions at University of Liverpool August 25 - Victoria Gallery & Museum. end of January 2011. White Feather: Spirit of Lennon, an exhibition about BED-IN AT THE BLUECOAT: life with John Lennon by his 62 days – 62 occupiers of the bed. son Julian and former wife The Bluecoat Cynthia, has also been October 9 – December 9. specially extended. ROYAL LIVERPOOL Jerry Goldman, Managing PHILHARMONIC ORCHESTRA: Director of the Beatles John Lennon Song Book Story said: 70th Birthday. Liverpool “2010 is a big year for John Lennon with baby Julian Philharmonic Hall October 9. The new Everyman Theatre, Hope Street Tourism Scene 9 Liverpool confirmed as host city for the 15th MOBO awards Multi-platinum selling artist and MOBO Ambassador Leona Lewis joined MOBO Awards founder, Kanya King MBE, to announce Liverpool as the host city for the 2010 MOBO Awards in association with Lebara Mobile. The annual Awards will this year be celebrating their 15th birthday at the Echo Arena Liverpool on October 20. Over the last 15 years MOBO the city will host an has showcased and honoured unforgettable celebration of some of the music industry's music. Staging high profile finest talent with performances events like the MOBO Awards, from diverse UK and or bidding to be England's first international artists. Last year’s UNESCO City of Music, is all event, saw the Awards transfer part of our ambition to build on out of London for the first time. the legacy of European Capital Now the City of Liverpool is of Culture and to internationally being passed the MOBO baton showcase what Liverpool and for the first time and gearing up its diverse music scene has for a sensational Awards to offer.” ceremony in October. The nominations for this MOBO Ambassador Leona Lewis Councillor Joe Anderson, year’s Awards will be Leader of Liverpool City announced in September. “The MOBO Awards in Liverpool will be a Council, said: “Liverpool is delighted its bid to be the host huge success and being in October they will also add a special dimension to our Black ^ for the 2010 MOBO Awards was For more information visit a winning one and I've no doubt www.acciverpool.co.uk History Month celebrations.” More artists Liverpool Biennial will take Kami, and Zbynek Sedlecký place in venues and sites will exhibit work not seen around Liverpool city centre, before in the UK under the including the Walker Art Gallery, title The Human Stain than ever before FACT (Foundation for art and creative technology) the Bluecoat, Open Eye Gallery, • Minerva Cuevas, Meschac Gaba, Michael Clegg and Martin Guttmann, Daniel Liverpool Biennial International Tate Liverpool, A Foundation Festival of Contemporary Art 2010 Knorr, Lee Mingwei, Rob Liverpool, and many other is the largest and one of the most Pruitt, and Anton Vidokle/ gallery and non-gallery sites exciting contemporary visual arts Julieta Aranda will use September 18 – November 28. events in the UK, and, with 975,000 existing and new projects to September 18 - November 28 Touched, the International visits in 2008, one of the best animate a 200m shop front exhibition for the 6th Liverpool attended in the world. with the provocative aim of Biennial celebrates a decade of Re-thinking Trade bringing new art to the UK through curatorial collaboration • The final act of Tania Photo by Alex Wolkowitz. Courtesy of the artist and Galeria Luisa Strina, São Paulo for the International show. It will Bruguera's legendary Cátedra involve more artists than ever Arte de Conducta from Havana before, while continuing to place will take place over the 10 an emphasis on commissioning week period of the Biennial, ambitious new work from with continuing actions by leading and emerging artists 20 Cuban artists recreating based outside the UK. Allan Kaprow's Happenings In addition to the ongoing and staging new emphasis on new commissions, performances and events there will be five special projects within the International: • For the first time, Liverpool Biennial has commissioned an • Magdalena Abakanowicz will artist - Carlos Amorales - show an installation from to be responsible for the 1978/80, previously unseen in visual concept for marketing the UK Touched. ^ • Painters Aime Mpane, Oren For more information Liverpool Biennial International 10: Laura Belém Eliav, Tim Eitel, Edi Hila, Y.Z. visit www.biennial.com The Temple of a Thousand Bells, 2010 10 Tourism Scene SPOTLIGHT ON... Lord Street, Southport. www.wayfarersarcade.co.uk Wayfarers shopping arcade Wayfarers Arcade, Southport opened in 1898 and is a listed Victorian barrel vaulted shopping arcade packed with over 30 independent boutiques and cafés. What do you predict for the future? Visitors will increasingly seek out special venues and experiences, like the Wayfarers Arcade, where they get additional choice, personal service and gorgeous historic surroundings to explore, as a valued alternative to the less personal internet or more standard shopping options. Southport is ideally placed to continue to build on its unique offer. How is Wayfarers different Nicola Lynch : Managing Director with Mary Pedlar, former MD, now Chairman from other shopping arcades? Lots of shopping arcades can What is the best thing about literally thousands of fantastic look similar. The history, your job? gift ideas, all under our huge beautiful grade II listed The Wayfarers Arcade itself: roof, which can be a real boon architecture, polished Unusual facts... it’s a beautiful and inspiring in the English weather! mahogany shopfronts and huge ^ place, and as it’s a family barrel vaulted glass roof create The porticoed entrance is business I’m very proud to be How do you think Southport an ambiance that is quite narrow as the Victorian part of the 3rd generation of has changed in the last comparable with few arcades founder was too mean to my family working in and with 5 years? in Europe like the Victoria give up the rent on more the Arcade. It's really improved with better Quarter in Leeds, the than one unit on Lord Street. hotel, conference and tourism Burlington Arcade in London ^ and the Galleria Vittorio The span of the glass roof is Who visits Wayfarers? provision. The Southport events Emanuele II in Milan. The a huge 13 metres across. A complete cross section! programme provides excellent Geographically we have regular reasons to visit and fits range of shopping is distinctive, ^ There was a bandstand and locals, visitors from across the perfectly with our target different and contemporary, a visitors could hire chairs for Liverpool City Region and many market. The developments and great foil for the traditional a penny to sit and listen. national and international future plans for England’s surroundings. But we are also tourists. Demographically we Classic Resort are exciting and a family business with a ^ Nicola’s grandfather Vyvian have a complete range too. very well aligned with our own welcoming community feel – Pedlar placed a large Often whole families come strategy for the Wayfarers come and see us soon! tropical fish aquarium in together to visit as we have a Arcade, which we see as the the Arcade, which had to go whole range of real destination heart of Lord Street, Southport’s to save electricity in WWII. specialty shops, offering shopping boulevard. Your guide to the season The latest edition of the hometown in October to perform sites in London, including Seasonal Events Guide is in Antony & Cleopatra at the Tate Britain and Tate available now. Liverpool Playhouse. Modern. The 48 page colour publication Other features include The guide is available covers the period from July to Liverpool Biennial International to download from October and showcases Festival of Contemporary Art, www.VisitLiverpool.com. Liverpool City Region’s world Southport Flower Show and class cultural offering. Wirral Golf Classic. ^ Contact TMP The cover features Liverpool The free guide has been Campaign Manager born actress Kim Cattrall, star produced by TMP’s Visitor James Wood for of television series and Economy marketing team with more details. blockbuster movies Sex And a distribution of 60,000 copies The City, who returns to her across the North West and key Tourism Scene 11 New Tourist Board Members ALW Music Limited www.alwmusic.com Base Serviced Apartments www.baseserviced apartments.com base2stay Limited www.base2stay.com The Beer House www.contemporaryurban centre.org Best Western Everglades Park Hotel www.bestwestern.co.uk Blackburne House Cafe www.blackburnehouse.co.uk Blundell Street Supper Club www.supperclubliverpool.com The Buddleia Ask TMP: www.contemporaryurban centre.org City Rickshaws www.cityrickshaws.co.uk ...Visitor Economy The Cornmarket www.thecornmarket.co.uk The Coterie Restaurant Marketing can capitalise on, as will the inaugural Liverpool Boat Show. www.thecoterie.co.uk Darkstar Ultimate Laser Tag www.darkstarlaser.com The Labour Party Annual Alison Flint, Head of Visitor Economy Conference is coming to the city Days Inn Hotel www.daysinnliverpool.co.uk Marketing, answers a few questions about for the first time which will The Devon Doorway The Mersey Partnership’s marketing activity. generate millions for the local www.thedevondoorway.co.uk economy. We will continue to Garcias/Redheads - work closely with Liverpool www.lacubanita.co.uk How do you begin to broadsheet supplements, travel John Lennon Airport and the Great City Attractions – approach marketing a magazines and also online, airlines and hopefully will be Echo Wheel destination as diverse as featured our iconic waterfront able to announce some new www.greatcityattractions.com Liverpool City Region? and showcased some of the routes soon. We’ve been very Heywood House Hotel fabulous cultural events we encouraged by the performance www.heywoodhousehotel.co.uk have this year such as Liverpool of the new KLM service, which Hotel Indigo It’s very important that our connects 650 worldwide www.hotelindigoliverpool.co.uk marketing reflects our Visitor Biennial and the John Lennon destinations to the City Region. Isla Gladstone Conservatory Economy Strategy, which Tribute Season. www.theislagladstone.co.uk identifies our three key Las Iguanas destination brands: Liverpool as What activity is coming up Finally, you and your team www.lasiguanas.co.uk global attack brand; the distinct in the near future? attract tourists to the City Region, but what do you like Liverpool Cycle Tours offering that is Southport, www.liverpoolcycletours.com England’s Classic Resort and Key activity includes the to do in your free time? Occasions at The Bluecoat England’s Golf Coast – the finest launch of the redesigned School stretch of championship golf in official destination website Well, given that we have some www.bluecoatoccasions.co.uk the world. In such a crowded, VisitLiverpool.com. There’s also of the finest mixologists in the Palm Sugar Lounge the main burst of our travel region, the team and I feel duty www.pkpr.co.uk competitive marketplace we need to adopt a ‘less is more’ trade activity, starting in bound to test the odd cocktail – The Piazza September. We continue to a passion fruit and chilli martini www.liverpoolmetro approach, highlighting our cathedral.org.uk strongest products and ensuring promote our strong conference at the Vincent in Southport or a classic champagne cocktail at The Swan Marco Pierre a clear, consistent message. offering alongside our Liverpool www.mpwtheswan.co.uk Convention Bureau colleagues dusk in the Panoramic, with its Thornton Manor – In which areas of the and we’ve already started work spectacular views across the city ‘The Thatched Pavilion’ Visitor Economy sector is on next year’s Visitor Guide. and over to the Wirral Peninsula. www.thorntonmanor.co.uk TMP active? England’s Golf Coast is working Sara gets her cultural fix from Training Unlimited closely with the Wirral Golf our incomparable museum and www.trainingunlimited.co.uk Our main campaigns focus on Classic, which will hopefully gallery offering, Janine and Victoria Hall Ltd the domestic and international become a permanent fixture in Kathy are always at the match www.victoriahall.com leisure market, conferencing the golfing calendar. cheering on the Reds from the West Tower Country House Kop, whilst James likes a Hotel & Restaurant and business tourism, travel www.westtower.com trade activity, England’s Golf What do you feel are the key Mr Whippy at the end of highlights for the next year? Wifi Solutions UK Ltd Coast and events and festivals. Southport Pier!! And Charlie www.letsgowifi.co.uk Our recent national advertising can be found on the fairways Woodcote House campaign (above), which The opening of the new (but mainly in the rough) at www.woodcotehouse.co.uk appeared on digital 48 sheet landmark Museum of Liverpool Southport and Ainsdale Golf The Wro sites across London will be fantastic and something Club. You can’t say we don’t live www.thewro-lounge.co.uk Underground, in weekend that the whole of the City Region the brand!! Forthcoming Tourism Business Events September – October 2010 ^ ^ ^ September Tuesday September 28 Wednesday October 13 Wednesday October 20 Free TMP Marketing Workshop Welcome Host Gold Wirral Tourism Business ^ Friday September 17 –How to create PR/Media Venue: Conference Centre Network Liverpool Tourism Business coverage at LACE Venue: Mere Brook House Network Meeting Venue: TMP Contact: Helen Aldous on Contact: Amanda Williams on Venue: TBC Contact: Kerry Holmes on 01257 226605 or email 0151 691 8091 or email Contact: Paul Askew on 0151 237 3940 or email email@example.com firstname.lastname@example.org 0151 705 2222 or email email@example.com firstname.lastname@example.org Limited places – booking essential Wirral Welcome ^ Venue: Leasowe Castle Thursday October 21 ^ Contact: Amanda Williams on Free TMP Marketing Workshop ^ Tuesday September 21 Wednesday September 29 Runcorn and Widnes Liverpool Restaurant 0151 691 8091 or email – The Conference Market TBN Meeting Association Meeting email@example.com Venue: TMP Venue: 9.30am at Norton Priory (By invitation only) Contact: Kerry Holmes on Contact: Su Bullen on Venue: TBC 0151 237 3940 or email 0151 906 3789 or email Contact: Denise Harris on firstname.lastname@example.org email@example.com 0151 522 9362 or email Limited places – booking essential firstname.lastname@example.org ^ NWDA North West Tourism Monday October 25 Awards 2010 Liverpool Attractions Venue: Old Trafford Group Meeting Cricket Ground Venue: TBC Contact: Sharlene McAteer on Contact: Jemima Pyne on 01925 400260 or email 0151 702 7440 or email sharlene.McAteer@nwda.co.uk email@example.com ^ Thursday September 30 ^ Tuesday October 26 Knowsley Tourism Business Free TMP Marketing Workshop Free TMP Marketing Workshop Network Meeting – The Golf Market – Online Marketing Venue: TBC Venue: TMP Venue: TMP ^ Wednesday September 22 Contact: Alison Riley on Contact: Kerry Holmes on Contact: Kerry Holmes on Wirral Coastal Partnership 0151 443 5592 or email 0151 237 3940 or email 0151 237 3940 or email Venue: 2pm at Caldy Golf Club firstname.lastname@example.org email@example.com firstname.lastname@example.org Contact: Amanda Williams on Limited places – booking essential Limited places – booking essential 0151 691 8091 or email October ^ email@example.com Thursday October 14 ^ ^ Tuesday October 5 Free TMP Marketing Workshop Wednesday October 27 ^ Thursday September 23 Free TMP Marketing Workshop – Evaluating Marketing Free TMP Marketing Workshop England’s Golf Coast Meeting – Marketing to the Travel Trade Campaigns – The Conference Market Venue: The Mersey Partnership Venue: TMP Venue: TMP Venue: TMP Contact: Charlie Grimley on Contact: Kerry Holmes on Contact: Kerry Holmes on Contact: Kerry Holmes on 0151 237 3922 or email 0151 237 3940 or email 0151 237 3940 or email 0151 237 3940 or email charlie.grimley@ firstname.lastname@example.org email@example.com firstname.lastname@example.org merseyside.org.uk Limited places – booking essential Limited places – booking essential Limited places – booking essential Carolyn Houghton Pam Wilsher USEFUL CONTACTS... Tourism Membership Manager 0151 237 3927 Head of Tourism Development 0151 237 3916 carolyn.houghton@ email@example.com David Andrews Steve Fowler merseyside.org.uk Director of Visitor Economy Tourism Development Manager James Wood Carol O’Reilly Campaign Manager 0151 237 3967 0151 237 3928 Convention Bureau Manager firstname.lastname@example.org email@example.com 0151 237 3953 0151 237 3520 firstname.lastname@example.org Alison Flint Charlie Grimley email@example.com Tourism Scene is produced by TMP and is Head of Visitor Economy Golf Development Manager Janine Ross distributed to members and other businesses free Marketing 0151 237 3922 Campaign Manager of charge. Although every effort is made to ensure the accuracy of information contained in Tourism 0151 237 3908 charlie.grimley@ 0151 237 3926 Scene, TMP cannot accept any responsibility for firstname.lastname@example.org merseyside.org.uk email@example.com any omissions or inaccuracies it may contain. We want to hear from you! The Mersey Partnership, 12 Princes Parade, Liverpool L3 1BG Supported by: Published by: Telephone: +44 (0) 151 227 2727 Fax: +44 (0) 151 227 2325 www.merseyside.org.uk Email your latest news, views and pictures to Kerry Holmes, Tourism Development Assistant firstname.lastname@example.org DESIGN: KALEIDOSCOPE. WWW.KADM.CO.UK Printed on totally chlorine free paper acquired only from suppliers operating sustainable forest reserves and using vegetable based inks.
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