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									                                                                                                              tourismscene
                                                                                                              Issue 15 Summer 2010                  Tourism news & views for businesses across the City Region




                                                                                                                     John Lennon
                                                                                                                   Tribute Season
                                                                                                                  Two months of celebratory                                                  September 18 - November 28
                                                                                                                           cultural events p8
Wolves image by Carlos Amorales commissioned by Liverpool Biennial as part of the Touched creative campaign




                                                                                                                                                 Liverpool Biennial 2010
                                                                                                                                                Hunting down more artists
                                                                                                                                                         than ever before
                                                                                                                                Supported by:




                                                                                                                                                                                   merseyside.org.uk/MOST
 2   Tourism Scene




                                                                     TMP Tourism
Welcome
A buoyant Visitor Economy is
                                                                     very best in
vital to the success of our                                          The very best businesses in               included a series of “mystery
region, so we’re delighted to                                        Liverpool City Region’s thriving          shop” visits to entrants in
see that our destination                                             Visitor Economy have been                 selected award categories.
has maintained its position                                          honoured at the prestigious                  Ian Ayre, Chair of the TMP
as sixth most popular                                                TMP Tourism Awards.                       Visitor Economy Committee and
UK location in the July                                                 More than 520 guests                   Liverpool Football Club’s
2010 International                                                   gathered for the black tie dinner         Commercial Director said:
Passenger Survey.                                                    at the BT Convention Centre on            “The Visitor Economy plays a
   With 95,000 hotel room                                            the city’s impressive waterfront.         vital role in the success of
nights sold in Liverpool in                                             The Awards were hosted by              Liverpool City Region, and the
July (up 22% on 2009 and                                             BBC TV presenter Ranvir Singh.            TMP Tourism Awards recognise
11% on 2008), this continued                                         A total of 15 awards were                 the quality and excellence on
success as a tourist                                                 presented during the evening.             offer to our visitors. The
destination, combined with a                                            Liverpool City Region’s Visitor        destination’s appeal is as strong
renewed focus on working in                                          Economy is now worth                      as ever thanks in no small part
a spirit of true public/private    different types of investment     £1.3 billion a year, supporting           to the contribution made by all
partnership to develop our         and sets targets that will        23,000 jobs. It continues to grow         of tonight’s finalists and all
sector businesses, means           drive short term growth. This     in strength and standard with             the other businesses that make
we are well positioned to          is an important document          new hotels, events, venues and            up this vibrant sector of our
achieve continued success          that many of you have             attractions – which are all vital         economy.”
for our industry.                  contributed to and will want      in continuing to widen the                   David Andrews, Director of
   Three things will be critical   to download from                  exciting City Region offer.               Visitor Economy for TMP, said:
to us achieving that success:      www.merseyside.org.uk                Eleven of the award winners            “The Awards are an excellent
• The quality of our offer            If future funding is a         are eligible to go through to             way to recognise and reward the
• The experience we give           challenge, then the quality of    the England’s Northwest                   hard work undertaken by both
  every one of our visitors        our product as represented at     Tourism Awards organised by               small and large Visitor Economy
• And working together to          the 2010 TMP Annual               the Northwest Regional                    businesses during the past 12
  deal with the challenging        Tourism Awards, presents a        Development Agency (NWDA),                months. Individually they are
  economic conditions.             huge opportunity.                 with the chance to represent              all achieving notable success.
   Among the challenges, of           This was my first experience   the region in the national                Collectively, as part of our
course, will be dealing with       of these prestigious Awards       finals. The regional awards               destination offer they are
the reductions in public           and I was hugely impressed        will take place on September              contributing to a great success
sector funding. After having       by the quality of the entries.    29 at The Point, Lancashire               story. These Awards recognise
played such an important role         Since my arrival here in       County Cricket Ground.                    that success and once again
in developing our industry,        April I've been able to see our      An independent panel of                raise the profile of our
the abolition of the Northwest     product as a business or          specialists undertook a                   destination and all it has to
Regional Development               leisure tourist might see it,     comprehensive judging process             offer visitors.”
Agency combined with               through the eyes of a visitor.    to review the achievements of                The awards were supported
reductions in public sector           We all have a fantastic        over 100 entrants from a wide             by the NWDA, Merseytravel,
spending will create new           opportunity to make Liverpool     variety of large and small                Liverpool ONE, ACC Liverpool
challenges and opportunities       City Region a truly world         tourism businesses. The                   and BBC Radio Merseyside.
as we move through 2010.           class tourist destination.        second round of judging
   TMP is working with the            We all know there will be
Liverpool City Region Cabinet      challenges ahead. But with
to define the shape and            the scale of our passion and
functions of a Liverpool City      ambition and by working
Region wide Local Enterprise       together we will emerge from
Partnership. It is likely that     this turbulence in good shape.
the new LEP will have Visitor         And with the quality of
Economy as part of its remit.      what we all have to offer,
   The Visitor Economy             from our culture and our
Committee has now                  heritage, to our sporting and
published a new Visitor            convention offering, to our
Economy 3-Year Action Plan         shopping and eating, our
which sets out a rolling           city and our coast, we have
programme of priorities and        a product that truly is second
activities and projects to         to none.
increase the competitiveness
and wealth of our City Region
and achieve our 2020 targets       David Andrews
for job creation. It also          Director of Visitor Economy       Liverpool ONE – winner of Tourism Experience of the Year
quantifies the impact of           The Mersey Partnership
                                                                                                                       Tourism Scene   3




Awards celebrate the
Liverpool City Region
The Mersey Partnership Annual
Tourism Awards 2010 – Winners
EXCELLENCE IN                   SELF CATERING
CUSTOMER SERVICE                ACCOMMODATION
Sponsored by Jurys Inn          OF THE YEAR
Winner                          Sponsored by Northwest
Stuart Cockburn, Formby         Regional Development Agency
Hall Golf Resort and Spa        Winner
TOURISM MARKETING               Herons Well
PROJECT OF THE YEAR             www.heronswell.co.uk
Sponsored by Indivisual
Winner                          GUEST ACCOMMODATION
The Beatles Story               OF THE YEAR
www.BeatlesStory.com            Sponsored by Business Link
                                North West                      60 Hope Street – winner of Taste Liverpool
PERFORMANCE VENUE               Winner
OF THE YEAR
Sponsored by BBC Radio
                                Knowsley Hall
Merseyside                      www.knowsley.com
Winner
Echo Arena Liverpool            SUSTAINABLE TOURISM
www.EchoArena.com               Sponsored by Arena and
                                Convention Centre Liverpool
EXCELLENCE IN                   Winner
BUSINESS TOURISM                Jurys Inn Liverpool
Sponsored by New Mind
                                www.liverpoolhotels.jurysinns
Winner                          .com
Conference Centre at LACE
www.conferenceatlace.co.uk
                                TOURISM RETAILER
BAR OF THE YEAR                 OF THE YEAR                     Herons Well – winner of Self Catering Accommodation of the Year
Sponsored by Golf Marketing     Sponsored by City Central
Services                        Winner
Winner                          Liverpool Cathedral
The Wro Bar & Lounge            www.liverpoolcathedral.org.uk
www.thewro-lounge.co.uk
                                TOURISM EXPERIENCE
TASTE LIVERPOOL                 OF THE YEAR
Sponsored by Liverpool ONE
                                Sponsored by Merseytravel
Winner
60 Hope Street                  Winner
www.60hopestreet.com            Liverpool ONE
                                www.liverpool-one.com
SMALL VISITOR
ATTRACTION OF THE YEAR          TOURISM EVENT
Sponsored by Hilton Liverpool   OF THE YEAR
                                                                Hope Street Hotel – winner of Hotel of the Year
Winner                          Sponsored by Norfolkline
Acorn Farm                      Winner
www.acornfarm.co.uk             A Winter’s Trail
LARGE VISITOR
ATTRACTION OF THE YEAR          HOTEL OF THE YEAR
Sponsored by Locum Consulting   Sponsored by Liverpool Vision
Winner                          Winner
The Beatles Story               Hope Street Hotel
www.BeatlesStory.com            www.hopestreethotel.co.uk
4   Tourism Scene


                                   SEFTON
IN BRIEF
Celebrity
chefs pick
Liverpool
                                   Southport takes off
                                   Plans for the Southport Air Show
                                   are underway with visitor
Celebrity chef
                                   numbers expected in the region
Jamie Oliver opened his first
North West ‘Jamie’s Italian’       of 100,000 over September
restaurant at Liverpool ONE        18 and 19.
in June 2010. The venue,              One of the biggest Air Shows in
situated within the heart of       the country and the biggest event
the city, offers high quality,     for the town, with bed spaces
authentic Italian food at an       occupied weeks in advance and
affordable price. Jamie’s          restaurants, cafes and bars
venture in the city will be        bursting at the seams over the
followed by another well-          two days.
known chef. It has been               Based on previous research the
announced that Marco Pierre        attendance figure of 100,000, will
White will open a restaurant       have an economic impact (in terms
as part of the new Hotel




                                                                                                                                                  Photo Jamie Hunter
                                   of visitor spend) of £2.5 million,
Indigo development in the          with approximately 10% of visitors
business district, due to open     staying and 90% visiting for the day.
in Spring 2011.
                                   ^




                                     For more information visit:
World’s                            www.southportairshow.co.uk              The Blades – aerobatic aircraft

first                                                                                                          HALTON
                                   ST.HELENS
wet dock
The Old Dock,
Liverpool, is the world’s first
commercial enclosed wet
                                   Group Leisure to get PIQAS
dock. The historic attraction
is a vital link to the city’s
extensive maritime history,
                                   familiar with region launched
and in May 2010 was unveiled
to the public for the very first
time. Situated under the
                                   TMP and St.Helens Council are
                                   working in partnership to host a
                                   Group Leisure familiarisation
                                                                           manor house nestled close to
                                                                           the banks of the River Mersey.
                                                                              The second day of the visit is
                                                                           focused around St.Helens.
                                                                                                               at Dream
                                   visit to Liverpool and St.Helens
Liverpool ONE development,
                                   to take place on October 7 and 8.       At The World of Glass the group
the dock has been carefully
                                      The visit will showcase the          will travel from 500BC to the
excavated and preserved, and
for the first time in centuries,   destination to around 20 Group          present day discovering the
the bed of the Pool, the creek     Travel Organisers, with the aim         amazing history of glass. This
that gave Liverpool its name,      of securing future group visits to      will be followed by lunch at
can be seen.                       the region.                             Fairways Restaurant at
Bookings via Maritime                 The 2 day stay in Liverpool          Houghwood Golf Club before
Museum on 0151 478 4296.           City Region begins in the city          continuing the sporting theme
                                   centre, visiting the historic           with a tour of Haydock Park
Latin Music                        Albert Dock to relive the Fab           Racecourse. The visit concludes
& Dance                            Four’s meteoric rise to fame at         at Dream, the landmark
                                   the Beatles Story. The group will       sculpture conceived and designed
Festival                                                                   by the world-renowned Spanish
                                   also visit the magnificent
Salsa Kingdom,                     Liverpool Cathedral, home of            artist Jaume Plensa as part of
the UK’s                           the new Liverpool Coach                 Channel 4’s Big Art Project.
ultimate Latin Music & Dance
                                                                           ^




                                   Welcome Scheme and the                     For more information
Festival makes a return to                                                                                     Visit England’s Places of
                                   National Trust’s Speke Hall,            email: joannewight
Southport for the second year                                                                                  Interest Quality Assurance
                                   Garden and Estate, a rare Tudor         @sthelens.gov.uk
running this September.                                                                                        Scheme was launched at Dream
Salsa Kingdom is bigger,                                                                                       in St.Helens on August 20 by
bolder and better than ever                                                                                    Visit England Chief Executive,
this year, transforming                                                                                        James Berresford. PIQAS aims
Southport into a living,                                                                                       to enhance quality and spread
breathing Latin American                                                                                       best practice within the tourism
town from September                                                                                            sector. Consumer focused,
23 – 26. The programme will                                                                                    PIQAS helps to identify
include theatre shows,                                                                                         strengths and highlight
bands, dance workshops and
                                                                                                               development areas and is a
Salsa parties featuring the
                                                                                                               valuable management tool for
ultimate in Salsa talent.
For more information                                                                                           all places of interest and
take a look at                                                                                                 smaller attraction operators.
                                                                                                               ^




www.salsakingdom.co.uk             Glass blowing at The World of Glass                                           For more information visit:
                                                                                                               www.enjoyengland.com.
                                                                                                                              Tourism Scene       5


WIRRAL




 2010 Wirral Golf Classic on course
 The inaugural Wirral Golf
 Classic, to be held from
 September 13-17, has, to date,
 attracted over 140 golfers from
 around the country. Four of
 Wirral’s coastal courses will
 host the 72 hole amateur
 tournament open to men and
 women golfers.
    All entrants will play a
 round of golf at the participating
 courses which will include
 Royal Liverpool, famous for
 holding the Open 11 times,
 along with Wallasey, Caldy and
 Heswall, with a rest day during
 the week.
    Royal Liverpool is also set to
 host the Women’s British Open
 in 2012, the Boy’s Amateur
 Championship in 2013 and The
 Open Championship in 2014.              Royal Liverpool



                                                                            KNOWSLEY
 LIVERPOOL

                                                                            City centre eateries go
                                                                            wild about wildflowers
                                                                            City centre gastropub, The James Monro is helping to create an
                                                                            urban haven for wildflower habitats in Liverpool after signing
                                                                            up to support conservation charity, The National Wildflower
                                                                            Centre, Knowsley.
                                                                               They will be supporting the        along with herbs and vegetables
                                                                            charity and visitor attraction with   to use in dishes at both venues.
                                                                            the introduction of wildflower           Group Manager Ian Price
                                                                            hanging baskets and window            said: “We’re thrilled to be doing
                                                                            boxes at the venue to help            our bit to promote new
                                                                            encourage new wildlife habitats       wildflower habitats in the city
                                                                            in the city centre.                   centre and support a national
                                                                               The James Monro’s sister           charity which not only promotes
                                                                            venue, The Monro in Duke Street       the conservation of local wildlife
                                                                            will also be supporting the           but serves as an important
                                                                            charity’s ‘Get Growing’ project       education facility for the local
                                                                            with a new ‘Grow your Own’            community too.”
                                                                            facility in the venue’s beer
                                                                                                                  ^




                                                                            garden, where The Monro’s team          For more information visit:
Georges Dock tunnel ventilation and control station
                                                                            of chefs will grow wildflowers,       www.wildflower.co.uk

HERITAGE OPEN DAYS
Heritage Open Days offer a               tours and events across the city
once-a-year opportunity to               at beautiful venues such as The
discover hidden architectural            Athenaeum, Victoria Gallery &
treasures and enjoy a wide               Museum, Liverpool John
variety of tours, events and             Moores University, West Derby
activities which bring local             Courthouse and many more.
history and culture alive for            Look out for the Heritage Open
everyone. Liverpool is offering          Days brochure from the
an extended eleven day event             beginning of August 2010.
between September 9-19
                                       ^




                                            Visit: www.heritageopen
offering a whole programme of            days.org.uk
 6   Tourism Scene




  Tom Lee wins NW Young Chef
                                                                                                                  After a nail biting finale to this
                                                                                                                  competition Tom Lee from the
                                                                                                                  London Carriage Works
                                                                                                                  triumphed to win the title of
                                                                                                                  NW Young Chef of the Year.
                                                                                                                     His menu of tortellini of
                                                                                                                  Anglesey mussels and
                                                                                                                  consommé with pancetta crisp
                                                                                                                  and leeks; pan roast rump of
                                                                                                                  Barnston Longhorn beef with
                                                                                                                  miniature cottage pie, carrot
                                                                                                                  puree, field mushrooms,
                                                                                                                  spinach and natural jus; and
                                                                                                                  Claremont Farm strawberry
                                                                                                                  cheesecake using fresh fruit
                                                                                                                  picked hours before the
                                                                                                                  competition, with elderflower
                                                                                                                  sorbet and Champagne jelly
                                                                                                                  was a joy to behold. Tom’s
                                                                                                                  prize includes a week long
                                                                                                                  bursary in a top European
                                                                                                                  restaurant with mentoring
                                                                                                                  from an accomplished chef,
                                                                                                                  a weekend for two at a luxury
                                                                                                                  hotel and a set of Global
 Steven Doherty, Chairman of the Gordon Ramsay Scholarship, (left) and Nigel Crane, Dorchester-trained chef and
 Managing Director of sponsor Essential Cuisine (right) with Tom Lee
                                                                                                                  chefs’ knives.




Free marketing
workshops for
small businesses
In response to requests from small tourism businesses
within the Liverpool City Region The Mersey Partnership has
organised a series of workshops to be held at TMP's offices,
covering topics around marketing, PR and media. Using the
expertise and enthusiasm of internal members of our staff
teams, we are able to offer these workshops to businesses
completely free of charge.

   Due to anticipated interest           related business with a direct
and high demand, places on               visitor offering.
the workshops will be taken                 Whilst TMP is able to offer
quickly so please do not delay           the workshops on a
in booking yours. We have                complimentary basis, our
placed a restriction of 2                funding requires us to charge
delegates per business on an             a £20.00 non-attendance fee
individual workshop. Each                for any delegates that do not
business must sign up to a               attend after they have received             September 28                 October 14
minimum of 2 workshops and               confirmation of a place.                    HOW TO CREATE PR/            EVALUATING MARKETING
maximum of 4 workshops.                                                              MEDIA COVERAGE               CAMPAIGNS
You can choose from either
                                       ^




morning or afternoon                         For more information visit              October 5                    October 21
sessions (9.30am – 12pm and              www.merseyside.org.uk/                      MARKETING TO THE             THE CONFERENCE MARKET
2pm - 4.30pm).                           MOST or contact                             TRAVEL TRADE
                                                                                                                  October 26
   The workshops are designed            Kerry Holmes on
                                                                                     October 13                   ON-LINE MARKETING
for smaller hotels, attractions,         kerry.holmes@
                                                                                     THE GOLF MARKET
restaurants, conference venues           merseyside.org.uk                                                        October 27
etc – any hospitality and leisure        Tel: 0151 237 3940                                                       THE CONFERENCE MARKET
                                                                                                                                  Tourism Scene         7




MORE HOTEL ROOMS SOLD
More room nights were sold in Liverpool city centre during the first
six months of 2010 than in 2009 or 2008. A total of 486,401 rooms
were sold representing a 17% increase on 2009 and a 13%
increase on 2008 - Liverpool's year as European Capital of Culture,
reflecting both increased hotel capacity and marketing investment.
In the past 12 months over 1000 new rooms were added across
Liverpool in 8 new hotels.
   The second Hampton by           rooms and also boasts the
Hilton in the city opened in       Noble House Restaurant named
April, with a 150 room hotel       by OK magazine as ‘Liverpool’s
located just minutes from the      swankiest new eatery’. The
Echo Arena, BT Convention          historic Grade II listed building is
Centre, and Albert Dock.           set in the heart of the city’s
    The first ever budgetique      business district and provides
hotel was launched in Liverpool    guests with a self-service
in April. The Heywood House        continental breakfast along with
Hotel, located in Liverpool’s      Hypnos beds.                                 base2stay, Liverpool city centre
oldest bank building, has 35          Carrie Goldson, General                   Manager of Heywood House              4* comfort and service without
                                                                                Hotel said: “Our strapline is         bar or restaurant, is ideally
                                                                                ‘budget where it matters,             located in the heart of the city’s
                                                                                quality where it counts’              Ropewalks. Its location is perfect
                                                                                because we are committed to           for enjoying exclusive discounts
                                                                                providing the best facilities at      offered by the hotel at some of
                                                                                the lowest possible price.”           the best restaurants, bars and
                                                                                   Situated in a converted print      clubs in Liverpool. The restored
                                                                                works within the Ropewalks            1850’s industrial building
                                                                                area, base2stay Liverpool opened      combining heritage and cool,
                                                                                August 1, only the second base2stay   contemporary design, offers
                                                                                after the first site opened in        106 air-conditioned rooms,
                                                                                London’s Kensington in 2006.          from super singles to stunning
                                                                                   base2stay Liverpool’s “smart       gallery studios.
Reception at the second Hampton by Hilton to open in the city                   luxury” boutique hotel concept of




Taste Liverpool                                                                    New 3-Year
Thornton Hall Hotel’s award-winning restaurant The Lawns is
celebrating after achieving the highest score in The Mersey
Partnership’s Taste Liverpool scheme.                                              Action Plan
    The Lawns received a score of
91 per cent after a visit from an
anonymous Taste Liverpool
                                           London Carriage Works have also
                                           achieved Highest Quality Assured.
                                              The Taste Liverpool
                                                                                   available
Assessor – the best score of 63            accreditation is attained through       Liverpool City Region Visitor
reviewed across Merseyside.                an independent assessment               Economy 3-Year Action Plan
    The ‘Highest Quality                   during an anonymous visit and           sets out the targets,
Assured’ award was presented               the restaurant is then rated in         challenges, opportunities and
to new executive chef David                important areas such as                 planned actions between
Gillmore and the hotel’s                   cleanliness, hospitality, service,      2010 and 2012 which will help
general manager Geoff Dale,                efficiency and of course food.          deliver the 2020 Visitor
by The Mersey Partnership’s                There is an additional accolade         Economy Strategy. It has been
Business Improvement                       of Made in the Northwest which          produced by the Visitor               Liverpool City Region's
Manager Elaine Nelson.                     is awarded to those restaurants         Economy Committee – the            Visitor Economy is currently
    Taste Liverpool was developed          who use and promote local               City Region's official tourist     worth £1.3 billion a year,
by The Mersey Partnership to               produce and producers.                  board and part of TMP.             supporting 23,000 jobs. The
highlight the importance of food                                                                                      document outlines plans to
                                          ^




                                               For further details on the
and drink within the City Region.                                                     The Action Plan has been        grow the sector to £1.4 billion
                                           Taste Liverpool Scheme
The accreditation acknowledges             Contact: Denise Harris                  drawn up in consultation with      and 25,000 jobs by 2012, as
restaurants that provide a                 at SK Events.                           the Visitor Economy Panel          part of the 2020 vision for the
consistently high quality eating           denise@skevents.co.uk                   representing some 50 private       industry to support 37,000
experience. Other restaurants                                                      sector businesses and              jobs with a visitor spend of
such as 60 Hope Street, Filini                                                     cultural bodies together with      £2 billion.
Restaurant, Grove House Hotel,                                                     the region's six local authority
                                                                                                                      ^




Il Forno Italian Restaurant,                                                       districts of Liverpool, Sefton,       Copies can be
Malmaison, Panoramic, The                                                          Wirral, Knowsley, St.Helens,       downloaded from
Exchange Restaurant – Hilton                                                       and Halton.                        www.merseyside.org.uk
Hotel, The Noble House and The
 8   Tourism Scene



Plans for
a new
Everyman
Liverpool Merseyside Theatres
Trust (LMTT) has received
planning permission for the
new Everyman Theatre on
Hope Street. The new building
is described as ‘a vibrant
creative hub fit for this
uniquely cultural city in the
21st Century’.
   Developed and designed in
close collaboration with
prominent theatre architects
Haworth Tompkins, the building
will provide new incarnations of
the Everyman’s dynamic and
inclusive 400 seat ‘thrust’ stage
                                        John Lennon solo room at Beatles Story
auditorium, legendary
basement Bistro and iconic
Everyman sign, as well as a
range of new facilities which
will also serve its sister theatre,
                                        Liverpool to host major
the Playhouse.
   LMTT and the project team
have consulted widely with
                                        John Lennon Tribute Season
audiences, youth groups, drama          A two month cultural programme will mark 70 years since
                                        Lennon’s birth and 30 years since his untimely death.
                                                                                                                  Tribute events
teachers, community and                                                                                           Saturday October 9 –
access forums, writers, actors,             The city of Liverpool,               Beatles fans as it is 50 years   Thursday December 9
alumni, corporate members and           birthplace of The Beatles, is to         since the band formed and        CAVERN CLUB:
the Bistro partners and a wider         a host an extensive season of            40 years since they split.       70th Birthday Celebration Gig
public consultation process took        cultural events to celebrate the         Combine this with what would     including top tribute acts:
place over the summer.                  life of John Lennon, one of the          have been John Lennon’s          October 8-9.
   Subject to funding, the              world’s most influential and             70th birthday and the 30th
schedule for the new                    legendary musicians.                     anniversary of his death and     LENNON POET 2010:
Everyman is for work to begin                                                                                     Major International Poetry
                                            From October 9 – which               you can see why we wanted to
on site in the spring of 2011                                                                                     Competition: Final in November.
                                        would have been John                     host a fitting tribute.
and the new, 21st Century               Lennon’s 70th birthday to                   The richness and diversity    LENNON STREET ENTERTAINERS:
Everyman to open in 2013.               December 9, organisations in             of the John Lennon Tribute       Liverpool ONE: October 9-15.
   Executive Director Deborah           Liverpool will join forces to            Season represents the impact
Aydon said:                                                                                                       WALKING TOURS:
                                        host a series of live music,             John’s life had on music and
   “When it opens in 2013 the                                                                                     View Lennon sites with VIP
                                        film, poetry and art events              culture, the city of Liverpool   Guides: Weekly.
new Everyman will emphasise             which are estimated to bring             and fans all over the world.
Liverpool’s continued status            tens of thousands of additional                                           WHITE FEATHER:
as a cultural capital and will                                                                                    The Spirit of Lennon: Exhibition
                                                                                 ^




                                        tourists to the city.                      For more information visit
be a further boost to the city’s            Events include ‘Lennon               www.visitliverpool.com           by Julian & Cynthia Lennon,
rebirth as a richly rewarding           Remembered’, a major tribute                                              Beatles Story.
place to live and to visit.”            concert at the Echo Arena, a                                              LENNON REMEMBERED:
                                        birthday celebration at the
^




  For more information visit                                                                                      Memorial Concert at the Echo
www.everymanplayhouse.com               world famous Cavern Club, a                                               Arena: December 9.
                                        Lennon-inspired international
                                        poetry competition, film                                                  ASTRID KIRCHHERR:
                                                                                                                  A RETROSPECTIVE:
                                        festival, lecture programme
                                                                                                                  Victoria Gallery & Museum.
                                        and visual art exhibitions at                                             University of Liverpool August 25 -
                                        Victoria Gallery & Museum.                                                end of January 2011.
                                        White Feather: Spirit of
                                        Lennon, an exhibition about                                               BED-IN AT THE BLUECOAT:
                                        life with John Lennon by his                                              62 days – 62 occupiers of the bed.
                                        son Julian and former wife                                                The Bluecoat
                                        Cynthia, has also been                                                    October 9 – December 9.
                                        specially extended.                                                       ROYAL LIVERPOOL
                                            Jerry Goldman, Managing                                               PHILHARMONIC ORCHESTRA:
                                        Director of the Beatles                                                   John Lennon Song Book
                                        Story said:                                                               70th Birthday. Liverpool
                                            “2010 is a big year for              John Lennon with baby Julian     Philharmonic Hall October 9.
The new Everyman Theatre, Hope Street
                                                                                                                                                                           Tourism Scene         9




Liverpool confirmed as host
city for the 15th MOBO awards
Multi-platinum selling artist and MOBO Ambassador Leona
Lewis joined MOBO Awards founder, Kanya King MBE, to
announce Liverpool as the host city for the 2010 MOBO Awards
in association with Lebara Mobile. The annual Awards will this
year be celebrating their 15th birthday at the Echo Arena
Liverpool on October 20.
   Over the last 15 years MOBO                                                        the city will host an
has showcased and honoured                                                            unforgettable celebration of
some of the music industry's                                                          music. Staging high profile
finest talent with performances                                                       events like the MOBO Awards,
from diverse UK and                                                                   or bidding to be England's first
international artists. Last year’s                                                    UNESCO City of Music, is all
event, saw the Awards transfer                                                        part of our ambition to build on
out of London for the first time.                                                     the legacy of European Capital
Now the City of Liverpool is                                                          of Culture and to internationally
being passed the MOBO baton                                                           showcase what Liverpool and
for the first time and gearing up                                                     its diverse music scene has
for a sensational Awards                                                              to offer.”
ceremony in October.                                                                     The nominations for this         MOBO Ambassador Leona Lewis
   Councillor Joe Anderson,                                                           year’s Awards will be
Leader of Liverpool City                                                              announced in September.             “The MOBO Awards in Liverpool will be a
Council, said: “Liverpool is
delighted its bid to be the host
                                                                                                                          huge success and being in October they will
                                                                                                                          also add a special dimension to our Black
                                                                                      ^




for the 2010 MOBO Awards was                                                            For more information visit
a winning one and I've no doubt                                                       www.acciverpool.co.uk               History Month celebrations.”



More artists
                                                                                                                             Liverpool Biennial will take        Kami, and Zbynek Sedlecký
                                                                                                                          place in venues and sites              will exhibit work not seen
                                                                                                                          around Liverpool city centre,          before in the UK under the
                                                                                                                          including the Walker Art Gallery,      title The Human Stain

than ever before                                                                                                          FACT (Foundation for art and
                                                                                                                          creative technology) the
                                                                                                                          Bluecoat, Open Eye Gallery,
                                                                                                                                                                • Minerva Cuevas, Meschac
                                                                                                                                                                  Gaba, Michael Clegg and
                                                                                                                                                                  Martin Guttmann, Daniel
Liverpool Biennial International                                                                                          Tate Liverpool, A Foundation
Festival of Contemporary Art 2010                                                                                                                                 Knorr, Lee Mingwei, Rob
                                                                                                                          Liverpool, and many other
is the largest and one of the most                                                                                                                                Pruitt, and Anton Vidokle/
                                                                                                                          gallery and non-gallery sites
exciting contemporary visual arts                                                                                                                                 Julieta Aranda will use
                                                                                                                          September 18 – November 28.
events in the UK, and, with 975,000                                                                                                                               existing and new projects to
                                                                                          September 18 - November 28         Touched, the International
visits in 2008, one of the best                                                                                                                                   animate a 200m shop front
                                                                                                                          exhibition for the 6th Liverpool
attended in the world.                                                                                                                                            with the provocative aim of
                                                                                                                          Biennial celebrates a decade of
                                                                                                                                                                  Re-thinking Trade
                                                                                                                          bringing new art to the UK
                                                                                                                          through curatorial collaboration      • The final act of Tania
Photo by Alex Wolkowitz. Courtesy of the artist and Galeria Luisa Strina, São Paulo




                                                                                                                          for the International show. It will     Bruguera's legendary Cátedra
                                                                                                                          involve more artists than ever          Arte de Conducta from Havana
                                                                                                                          before, while continuing to place       will take place over the 10
                                                                                                                          an emphasis on commissioning            week period of the Biennial,
                                                                                                                          ambitious new work from                 with continuing actions by
                                                                                                                          leading and emerging artists            20 Cuban artists recreating
                                                                                                                          based outside the UK.                   Allan Kaprow's Happenings
                                                                                                                             In addition to the ongoing           and staging new
                                                                                                                          emphasis on new commissions,            performances and events
                                                                                                                          there will be five special projects
                                                                                                                          within the International:             • For the first time, Liverpool
                                                                                                                                                                  Biennial has commissioned an
                                                                                                                          • Magdalena Abakanowicz will            artist - Carlos Amorales -
                                                                                                                            show an installation from             to be responsible for the
                                                                                                                            1978/80, previously unseen in         visual concept for marketing
                                                                                                                            the UK                                Touched.
                                                                                                                                                                ^




                                                                                                                          • Painters Aime Mpane, Oren               For more information
Liverpool Biennial International 10: Laura Belém                                                                            Eliav, Tim Eitel, Edi Hila, Y.Z.    visit www.biennial.com
The Temple of a Thousand Bells, 2010
 10    Tourism Scene



 SPOTLIGHT ON...                                                                         Lord Street, Southport. www.wayfarersarcade.co.uk



Wayfarers shopping arcade
Wayfarers Arcade, Southport opened in 1898 and is a listed Victorian barrel
vaulted shopping arcade packed with over 30 independent boutiques and cafés.
                                                                             What do you predict for
                                                                             the future?
                                                                             Visitors will increasingly seek
                                                                             out special venues and
                                                                             experiences, like the Wayfarers
                                                                             Arcade, where they get
                                                                             additional choice, personal
                                                                             service and gorgeous historic
                                                                             surroundings to explore, as a
                                                                             valued alternative to the less
                                                                             personal internet or more
                                                                             standard shopping options.
                                                                             Southport is ideally placed to
                                                                             continue to build on its
                                                                             unique offer.

                                                                             How is Wayfarers different
Nicola Lynch : Managing Director with Mary Pedlar, former MD, now Chairman   from other shopping arcades?
                                                                             Lots of shopping arcades can
What is the best thing about             literally thousands of fantastic    look similar. The history,
your job?                                gift ideas, all under our huge      beautiful grade II listed
The Wayfarers Arcade itself:             roof, which can be a real boon      architecture, polished              Unusual facts...
it’s a beautiful and inspiring           in the English weather!             mahogany shopfronts and huge


                                                                                                                 ^
place, and as it’s a family                                                  barrel vaulted glass roof create        The porticoed entrance is
business I’m very proud to be            How do you think Southport          an ambiance that is                     quite narrow as the Victorian
part of the 3rd generation of            has changed in the last             comparable with few arcades             founder was too mean to
my family working in and with            5 years?                            in Europe like the Victoria             give up the rent on more
the Arcade.                              It's really improved with better    Quarter in Leeds, the                   than one unit on Lord Street.
                                         hotel, conference and tourism       Burlington Arcade in London
                                                                                                                 ^

                                                                             and the Galleria Vittorio               The span of the glass roof is
Who visits Wayfarers?                    provision. The Southport events
                                                                             Emanuele II in Milan. The               a huge 13 metres across.
A complete cross section!                programme provides excellent
Geographically we have regular           reasons to visit and fits           range of shopping is distinctive,
                                                                                                                 ^



                                                                                                                     There was a bandstand and
locals, visitors from across the         perfectly with our target           different and contemporary, a
                                                                                                                     visitors could hire chairs for
Liverpool City Region and many           market. The developments and        great foil for the traditional
                                                                                                                     a penny to sit and listen.
national and international               future plans for England’s          surroundings. But we are also
tourists. Demographically we             Classic Resort are exciting and     a family business with a
                                                                                                                 ^




                                                                                                                     Nicola’s grandfather Vyvian
have a complete range too.               very well aligned with our own      welcoming community feel –              Pedlar placed a large
Often whole families come                strategy for the Wayfarers          come and see us soon!                   tropical fish aquarium in
together to visit as we have a           Arcade, which we see as the                                                 the Arcade, which had to go
whole range of real destination          heart of Lord Street, Southport’s                                           to save electricity in WWII.
specialty shops, offering                shopping boulevard.




Your guide to the season
The latest edition of the                hometown in October to perform      sites in London, including
Seasonal Events Guide is                 in Antony & Cleopatra at the        Tate Britain and Tate
available now.                           Liverpool Playhouse.                Modern.
   The 48 page colour publication           Other features include              The guide is available
covers the period from July to           Liverpool Biennial International    to download from
October and showcases                    Festival of Contemporary Art,       www.VisitLiverpool.com.
Liverpool City Region’s world            Southport Flower Show and
class cultural offering.                 Wirral Golf Classic.
                                                                             ^




                                                                                Contact TMP
   The cover features Liverpool             The free guide has been          Campaign Manager
born actress Kim Cattrall, star          produced by TMP’s Visitor           James Wood for
of television series and                 Economy marketing team with         more details.
blockbuster movies Sex And               a distribution of 60,000 copies
The City, who returns to her             across the North West and key
                                                                                                                       Tourism Scene      11



                                                                                                             New Tourist
                                                                                                             Board Members
                                                                                                             ALW Music Limited
                                                                                                             www.alwmusic.com
                                                                                                             Base Serviced Apartments
                                                                                                             www.baseserviced
                                                                                                             apartments.com
                                                                                                             base2stay Limited
                                                                                                             www.base2stay.com
                                                                                                             The Beer House
                                                                                                             www.contemporaryurban
                                                                                                             centre.org
                                                                                                             Best Western Everglades
                                                                                                             Park Hotel
                                                                                                             www.bestwestern.co.uk
                                                                                                             Blackburne House Cafe
                                                                                                             www.blackburnehouse.co.uk
                                                                                                             Blundell Street Supper Club
                                                                                                             www.supperclubliverpool.com
                                                                                                             The Buddleia
  Ask TMP:                                                                                                   www.contemporaryurban
                                                                                                             centre.org
                                                                                                             City Rickshaws
                                                                                                             www.cityrickshaws.co.uk

...Visitor Economy                                                                                           The Cornmarket
                                                                                                             www.thecornmarket.co.uk
                                                                                                             The Coterie Restaurant

Marketing                                                               can capitalise on, as will the
                                                                        inaugural Liverpool Boat Show.
                                                                                                             www.thecoterie.co.uk
                                                                                                             Darkstar Ultimate Laser Tag
                                                                                                             www.darkstarlaser.com
                                                                        The Labour Party Annual
Alison Flint, Head of Visitor Economy                                   Conference is coming to the city     Days Inn Hotel
                                                                                                             www.daysinnliverpool.co.uk
Marketing, answers a few questions about                                for the first time which will
                                                                                                             The Devon Doorway
The Mersey Partnership’s marketing activity.                            generate millions for the local      www.thedevondoorway.co.uk
                                                                        economy. We will continue to
                                                                                                             Garcias/Redheads -
                                                                        work closely with Liverpool          www.lacubanita.co.uk
 How do you begin to                broadsheet supplements, travel      John Lennon Airport and the          Great City Attractions –
 approach marketing a               magazines and also online,          airlines and hopefully will be       Echo Wheel
 destination as diverse as          featured our iconic waterfront      able to announce some new            www.greatcityattractions.com
 Liverpool City Region?             and showcased some of the           routes soon. We’ve been very         Heywood House Hotel
                                    fabulous cultural events we         encouraged by the performance        www.heywoodhousehotel.co.uk
                                    have this year such as Liverpool    of the new KLM service, which        Hotel Indigo
   It’s very important that our
                                                                        connects 650 worldwide               www.hotelindigoliverpool.co.uk
marketing reflects our Visitor      Biennial and the John Lennon
                                                                        destinations to the City Region.     Isla Gladstone Conservatory
Economy Strategy, which             Tribute Season.                                                          www.theislagladstone.co.uk
identifies our three key                                                                                     Las Iguanas
destination brands: Liverpool as     What activity is coming up          Finally, you and your team
                                                                                                             www.lasiguanas.co.uk
global attack brand; the distinct    in the near future?                 attract tourists to the City
                                                                         Region, but what do you like        Liverpool Cycle Tours
offering that is Southport,                                                                                  www.liverpoolcycletours.com
England’s Classic Resort and           Key activity includes the         to do in your free time?
                                                                                                             Occasions at The Bluecoat
England’s Golf Coast – the finest   launch of the redesigned                                                 School
stretch of championship golf in     official destination website           Well, given that we have some     www.bluecoatoccasions.co.uk
the world. In such a crowded,       VisitLiverpool.com. There’s also    of the finest mixologists in the     Palm Sugar Lounge
                                    the main burst of our travel        region, the team and I feel duty     www.pkpr.co.uk
competitive marketplace we
need to adopt a ‘less is more’      trade activity, starting in         bound to test the odd cocktail –     The Piazza
                                    September. We continue to           a passion fruit and chilli martini   www.liverpoolmetro
approach, highlighting our                                                                                   cathedral.org.uk
strongest products and ensuring     promote our strong conference       at the Vincent in Southport or a
                                                                        classic champagne cocktail at        The Swan Marco Pierre
a clear, consistent message.        offering alongside our Liverpool                                         www.mpwtheswan.co.uk
                                    Convention Bureau colleagues        dusk in the Panoramic, with its
                                                                                                             Thornton Manor –
 In which areas of the              and we’ve already started work      spectacular views across the city    ‘The Thatched Pavilion’
 Visitor Economy sector is          on next year’s Visitor Guide.       and over to the Wirral Peninsula.    www.thorntonmanor.co.uk
 TMP active?                        England’s Golf Coast is working     Sara gets her cultural fix from      Training Unlimited
                                    closely with the Wirral Golf        our incomparable museum and          www.trainingunlimited.co.uk
   Our main campaigns focus on      Classic, which will hopefully       gallery offering, Janine and         Victoria Hall Ltd
the domestic and international      become a permanent fixture in       Kathy are always at the match        www.victoriahall.com
leisure market, conferencing        the golfing calendar.               cheering on the Reds from the        West Tower Country House
                                                                        Kop, whilst James likes a            Hotel & Restaurant
and business tourism, travel                                                                                 www.westtower.com
trade activity, England’s Golf       What do you feel are the key       Mr Whippy at the end of
                                     highlights for the next year?                                           Wifi Solutions UK Ltd
Coast and events and festivals.                                         Southport Pier!! And Charlie         www.letsgowifi.co.uk
Our recent national advertising                                         can be found on the fairways
                                                                                                             Woodcote House
campaign (above), which                The opening of the new           (but mainly in the rough) at         www.woodcotehouse.co.uk
appeared on digital 48 sheet        landmark Museum of Liverpool        Southport and Ainsdale Golf          The Wro
sites across London                 will be fantastic and something     Club. You can’t say we don’t live    www.thewro-lounge.co.uk
Underground, in weekend             that the whole of the City Region   the brand!!
Forthcoming Tourism Business Events
September – October 2010

                                       ^




                                                                              ^




                                                                                                                                               ^
 September                                Tuesday September 28                     Wednesday October 13                                             Wednesday October 20
                                       Free TMP Marketing Workshop              Welcome Host Gold                                                Wirral Tourism Business
^




   Friday September 17                 –How to create PR/Media                  Venue: Conference Centre                                         Network
Liverpool Tourism Business             coverage                                 at LACE                                                          Venue: Mere Brook House
Network Meeting                        Venue: TMP                               Contact: Helen Aldous on                                         Contact: Amanda Williams on
Venue: TBC                             Contact: Kerry Holmes on                 01257 226605 or email                                            0151 691 8091 or email
Contact: Paul Askew on                 0151 237 3940 or email                   haldous@lbtbltd.com                                              amanda.williams@wirral.gov.uk
0151 705 2222 or email                 kerry.holmes@merseyside.org.uk
paul@hopestreethotel.co.uk             Limited places – booking essential       Wirral Welcome




                                                                                                                                               ^
                                                                                Venue: Leasowe Castle                                               Thursday October 21
^




                                                                                Contact: Amanda Williams on                                      Free TMP Marketing Workshop
                                       ^



   Tuesday September 21                   Wednesday September 29
Runcorn and Widnes                     Liverpool Restaurant                     0151 691 8091 or email                                           – The Conference Market
TBN Meeting                            Association Meeting                      amandawilliams@wirral.gov.uk                                     Venue: TMP
Venue: 9.30am at Norton Priory         (By invitation only)                                                                                      Contact: Kerry Holmes on
Contact: Su Bullen on                  Venue: TBC                                                                                                0151 237 3940 or email
0151 906 3789 or email                 Contact: Denise Harris on                                                                                 kerry.holmes@merseyside.org.uk
su.bullen@halton.gov.uk                0151 522 9362 or email                                                                                    Limited places – booking essential
                                       denise@skevents.co.uk




                                                                                                                                               ^
                                       NWDA North West Tourism                                                                                      Monday October 25
                                       Awards 2010                                                                                               Liverpool Attractions
                                       Venue: Old Trafford                                                                                       Group Meeting
                                       Cricket Ground                                                                                            Venue: TBC
                                       Contact: Sharlene McAteer on                                                                              Contact: Jemima Pyne on
                                       01925 400260 or email                                                                                     0151 702 7440 or email
                                       sharlene.McAteer@nwda.co.uk                                                                               jemima.pyne@tate.org.uk
                                       ^




                                           Thursday September 30




                                                                                                                                               ^
                                                                                                                                                    Tuesday October 26
                                       Knowsley Tourism Business                Free TMP Marketing Workshop                                      Free TMP Marketing Workshop
                                       Network Meeting                          – The Golf Market                                                – Online Marketing
                                       Venue: TBC                               Venue: TMP                                                       Venue: TMP
^




   Wednesday September 22              Contact: Alison Riley on                 Contact: Kerry Holmes on                                         Contact: Kerry Holmes on
Wirral Coastal Partnership             0151 443 5592 or email                   0151 237 3940 or email                                           0151 237 3940 or email
Venue: 2pm at Caldy Golf Club          alison.riley@knowsley.gov.uk             kerry.holmes@merseyside.org.uk                                   kerry.holmes@merseyside.org.uk
Contact: Amanda Williams on                                                     Limited places – booking essential                               Limited places – booking essential
0151 691 8091 or email                  October
                                                                              ^




amanda.williams@wirral.gov.uk                                                      Thursday October 14
                                                                                                                                               ^
                                       ^




                                          Tuesday October 5                     Free TMP Marketing Workshop                                         Wednesday October 27
^




   Thursday September 23               Free TMP Marketing Workshop              – Evaluating Marketing                                           Free TMP Marketing Workshop
England’s Golf Coast Meeting           – Marketing to the Travel Trade          Campaigns                                                        – The Conference Market
Venue: The Mersey Partnership          Venue: TMP                               Venue: TMP                                                       Venue: TMP
Contact: Charlie Grimley on            Contact: Kerry Holmes on                 Contact: Kerry Holmes on                                         Contact: Kerry Holmes on
0151 237 3922 or email                 0151 237 3940 or email                   0151 237 3940 or email                                           0151 237 3940 or email
charlie.grimley@                       kerry.holmes@merseyside.org.uk           kerry.holmes@merseyside.org.uk                                   kerry.holmes@merseyside.org.uk
merseyside.org.uk                      Limited places – booking essential       Limited places – booking essential                               Limited places – booking essential


                                                                                Carolyn Houghton                                                 Pam Wilsher
  USEFUL CONTACTS...                                                            Tourism Membership Manager
                                                                                0151 237 3927
                                                                                                                                                 Head of Tourism Development
                                                                                                                                                 0151 237 3916
                                                                                carolyn.houghton@                                                pam.wilsher@merseyside.org.uk
 David Andrews                         Steve Fowler                             merseyside.org.uk
 Director of Visitor Economy           Tourism Development Manager                                                                               James Wood
                                                                                Carol O’Reilly                                                   Campaign Manager
 0151 237 3967                         0151 237 3928                            Convention Bureau Manager
 david.andrews@merseyside.org.uk       steve.fowler@merseyside.org.uk                                                                            0151 237 3953
                                                                                0151 237 3520                                                    james.wood@merseyside.org.uk
 Alison Flint                          Charlie Grimley                          carol.oreilly@merseyside.org.uk
                                                                                                                                                 Tourism Scene is produced by TMP and is
 Head of Visitor Economy               Golf Development Manager                 Janine Ross                                                      distributed to members and other businesses free
 Marketing                             0151 237 3922                            Campaign Manager                                                 of charge. Although every effort is made to ensure
                                                                                                                                                 the accuracy of information contained in Tourism
 0151 237 3908                         charlie.grimley@                         0151 237 3926                                                    Scene, TMP cannot accept any responsibility for
 alison.flint@merseyside.org.uk        merseyside.org.uk                        janine.ross@merseyside.org.uk                                    any omissions or inaccuracies it may contain.




  We want to hear from you!
  The Mersey Partnership, 12 Princes Parade, Liverpool L3 1BG                                                                       Supported by:                           Published by:
  Telephone: +44 (0) 151 227 2727 Fax: +44 (0) 151 227 2325
  www.merseyside.org.uk
  Email your latest news, views and pictures to Kerry Holmes, Tourism Development Assistant
  kerry.holmes@merseyside.org.uk

DESIGN: KALEIDOSCOPE. WWW.KADM.CO.UK                                Printed on totally chlorine free paper acquired only from suppliers operating sustainable forest reserves and using vegetable based inks.

								
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