Long Term Traffic Generation
By Adrian West
www.fullpullmarketing.com
adrian@fullpullmarketing.com
Long Term Traffic Generation
Disclaimer and Copyright Notification:
Copyright 2011 by Adrian West
All rights reserved. This document may not be copied in part or full
without express written permission from the publisher. All violations
will be prosecuted to the fullest extent of the law.
The contents are based on the author’s personal experience and
research. Your results may vary, and will be based on your individual
situation and motivation. There are no guarantees concerning the level of
success you may experience. Each individual’s success depends on his or
her background, dedication, desire and motivation.
We make every effort to ensure that we accurately represent our
products and services. There is no guarantee that your results will
match examples published in this report. Some links may change or
even not work for many reasons beyond the control of the author and
distributors. They cannot guarantee or otherwise be responsible for what
you might find when you click through to sites not under the control of the
publisher of this report.
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Introduction
Hello and thanks for downloading this free report. My name’s Adrian West
and in this report I’m going to share with you how to get long term traffic.
There are an uncountable number of reports written about traffic
generation and it’s my goal to ensure that this one will help you see things
clearly. This report will show you how to generate traffic for your website
or squeeze page in a number of ways.
A lot of people who are starting out are struggling to get traffic and they
can’t see the forest through the trees.
The methods I use are very theoretical so I’ll use real world examples to
demonstrate them. I’ve created a review of my new home cinema
speaker-set and placed it on a site. Throughout this report I’ll show you
how to apply the traffic generation methods by showing you how I applied
it to my review site. What we want is long term recurring traffic!
I’m assuming you have the following:
1) A working squeeze page or website
2) You know how to do some basic keyword research
3) You know some basic backlinking and SEO
If you don’t, then send me an e-mail and I’ll help you develop your skills.
I will show you how to get traffic by using the methods below which I
personally use to grow my list AND how to connect them for even more
traffic. This report covers the topics below:
1) Article Marketing (eZineArticles)
2) Squidoo
3) YouTube
4) Backlinking
5) Document sharing
6) Forums
7) Traffic Monitoring
The methods aren’t difficult to learn, but people often make one common
mistake. They try to do more than one method, or ALL of them at the
same time! My advice is to pick one and stick with it until you see the
results that satisfy you. It’s important to FOCUS ON ONE to make it a
success, because if you do it right you can earn a living from only one!
But enough talk, time for some action…
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Method 1: Article Marketing
Article marketing is one of the oldest marketing methods used online and
is still very popular today. There are a lot of article directories on the web,
but THE article directory is still EzineArticles.com. They have a high
ranking with Google and while they were penalized in the past, they
upgraded their article quality standards to regain Google’s love.
A lot of people claim that article marketing is dead, especially since
Google’s latest algorithm update. These people usually don’t use article
marketing and want you to buy the solution they’re offering. Now I know
for a fact that after the latest Google update, EzineArticles wasn’t affected
in their rankings. You can still get long term traffic by writing articles,
because you write the article once and receive traffic for a long to come.
(Depending of the subject of course).
Follow these steps when you join EzineArticles.com:
Step 1: Reach Platinum status by writing 10 flawless articles. Don’t do
any promoting in these articles until you reach Platinum
status. I made 1 grammar mistake in article #6 and they let
me write an additional 10 articles to prove my writing skills.
So double check your articles and read the Editorial rules.
Step 2: As a guideline use the structure in the picture below when
writing your articles. When you write a list article, like ‘The 10
best ways to train your goldfish’ you should
create 10 points of course. You just have to
write a minimum of 500 words, this is the
guideline at the moment at EzineArticles.
For variety, you can write 5 steps or 7 steps.
Avoid keyword stuffing when you write. Write
for the readers and not for the search engines.
That’s all there is to writing an article, usually
it’s coming up with the right words to write,
but when you do this a couple of times you’ll
get better at it!
Step 3: Create your resource box with the call to action, more on that
below.
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The downside of article marketing is that it takes a lot of time to write
good quality articles and you need a lot of them to generate big amounts
of traffic. You can outsource this task if you have the money.
If you write your articles well, you can expect to have an average 3 opt-
ins every month per article. So you see you need a lot of articles to grow
your list.
If you spend a lot of time creating good quality articles, it’s a waste of
time if your readers don’t click through to your website. The trick is to
convince your readers to take action at the end of the article. The
resource box at the end of your article usually contains a link to your site
or squeeze page.
The following is very important! If you have a resource box that looks
something like this:
“John Smith is an Internet Marketing guru and has been online
since 1998. Click here to receive his newest PDF”
This is crap and will not work! People just don’t care about the author;
they want a solution to their problem. It is better to write: “Click here to
download for my $97 report FOR FREE!”
This will compel the reader much more to take action.
Most people are lazy by nature, so you need to offer a quick fix or a ZERO
effort solution like:
“Click here to get a six pack like Brad Pitt TODAY”
You see? You need to warm the reader up to click on your link in your
resource box. You can achieve this by writing something in your last
paragraph that pushes the reader towards the resource box. For example:
“Click the links below to get your FREE traffic guide”
You will vastly increase your click through rate if you use the above steps.
Some more tips:
- The most popular articles contain titles with these words or phrases:
o 7 ways to
o Top 10 list
o Secrets
o How-to
o 4 Simple steps to
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- You can bundle 10 EzineArticles to an eBook and sell it to the people
who read your articles and opted in. A common price would be
around 10 bucks.
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Method 2: Squidoo
Another way to create a traffic source to your site is a Squidoo lens.
Squidoo is a community website that allows users to create pages (called
lenses) on a specific interest. Lenses resemble blog posts, except they’re
on a single subject.
As a bonus Squidoo allows content creators to earn revenue from links to
sites like E-bay and Amazon. So if you get a lot of traffic you earn extra
income ☺
The idea behind our lens is that you give the reader just enough
information about your offer to warm them up and send them to your site
or squeeze page. Just don’t tell them the whole story, this pushes the
visitor to your main site when they read your lens.
First you have to Join on www.squidoo.com to create an account and
you’re ready to go.
It’s real easy to create a Squidoo lens, so I’m not going to explain all of it
and just show you some main points to focus on. You need at least five
modules otherwise the lens is too small, so more is better but don’t
overdo it.
In the picture above you see a possible layout for a Squidoo lens, you can
design it any way you want.
For the introduction text I would also use an attention getting photo, this
immediately seduces the visitor to keep reading. As for the banner ad in
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the middle, I used a large image that had to hosted outside of Squidoo.
You can store it using your own hosting (preferably) or Picasa. This picture
also contains an attention grabbing call to action.
For a nice and tidy lens I prefer to disable all ads, you can change this in
under ‘My settings’.
Donate everything to the Squid Charity Fund
Under Ad settings you should disable all Ads, click Save.
For my speaker review site I created a lens on how to setup your own
home cinema.
The lens I’ve created gives background information on home cinema
setups. If the reader wants to know what the best speakers are, well
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you’ve guessed it; they should visit my speaker review site.
In the top right is the Biobox with a URL to my speaker review site.
I’ve put the link to my review site in the Bio box as html code, as you can
see in the picture below.
The big banner on my lens with the attention grabbing call to action also
contains a URL to my review site.
To keep your Squidoo lens fresh, you should add a RSS feed module.
The reason why you want to include the RSS feed from your blog is so
that your blog's headlines get pulled onto your Squidoo lens this keeps it
fresh and updated. The benefit of this that every time your blog is
updated, your lens gets updated.
For every keyword phrase you target, you should create a lens that links
to your site or offer. Squidoo lenses can provide good traffic to your blog
when you create them on trendy terms and have minimal competition. As
a bonus, you get a nice backlink from an authority site.
Most people stop here and wait until traffic hits their lens. This usually
doesn’t happen, so you have to do some backlinking to your lens. This is
explained in the back linking chapter.
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Method 3: YouTube
Another popular way to generate traffic is to use Youtube videos. The
reason we use YouTube is because it’s the #2 search engine on the web.
Nowadays even the cheaper smartphones are capable of shooting good
quality videos, so the number of videos on the web is exploding. More and
more people are using YouTube to search for howto’s or reviews on
products and services and games.
There are three ways to generate traffic by using YouTube, but in this
report I’ll just explain the first one:
1) Create your own branded content and place it on YouTube
2) Use Targeted advertising on YouTube to show your Ad on someone
else’s video
3) Create a YouTube Channel with the purpose of gathering a flock of
followers to interact with socially.
Create Branded Content
The most common usage of YouTube is to create your own content and
upload it for the world to see. I also recommend this method and I use it
a lot, but you have to follow some guidelines for optimal results.
For my review site I needed to create some YouTube videos, but how do
you shoot a movie of speakers? They don’t move so that’s a bit boring. I
know that all the popular smartphone review sites show unpack videos of
the newest phones, this gave me an idea!
What I did was create two unpack videos of the speaker set; the first
video shows the unpacking of the satellite speakers and the second video
shows the unpacking of the subwoofer. I used my Android phone to shoot
the videos in HD quality.
You can also create content from Camtasia or PowerPoint. I’ve tried a lot of
different screen capture programs, but every time I ended up with Camtasia. It’s
expensive but worth every penny. If you search Youtube for "screen capture
video," you'll find plenty of options, including free options for both Windows and
Mac's. You’ll also find great tutorials on how to use this software. If you use
Camtasia, there are great tutorials on the Techsmit.comh site, you can also
download a free trial.
I uploaded the two videos to YouTube and now comes the important part:
You get to enter a lot of information about the movie you uploaded,
because the technology isn’t that advanced that YouTube can
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automatically tell what your video is all about. In other words, you’ll have
to tell Youtube what’s in your video.
See the example below:
You have to enter the Title, Description and Tags and this is where you
get to enter your keywords.
As you can see I used my keywords everywhere, but don’t overdo it. I
placed my main keyword in the title and the related keywords in the
description.
Also make sure that you place your website’s URL FIRST in in the
Description. This makes sure it’s in plain sight for the viewers. In the next
step we’ll create a Call To Action which refers to this URL.
Be as descriptive as possible, the more information you give about your
movie the better.
Finally the tags, don’t overdo it here. I recommend that you use about
three tags, more is definitely not better.
When you’ve entered all your keywords you can SAVE your changes and
go to the Annotations tab. With annotations it’s possible to brand your
videos. Right next to the video, click on Add annotation and choose what
you like. As an example I used a Note (see below)
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During the video you can show a Call to Action to click your link or to visit
your site. YouTube doesn’t allow outgoing URL’s in the Annotations, but I
refer to the URL in the Description below the movie. When you get the
hang of this, you can add some music and a still image at the end showing
your Website-name and URL.
The benefit of this method is when someone uses your movie on their
Facebook or embeds it on their site, the viewers still know where to get
more information about your site or product. If you’re lucky your movie
gets viral and you’ll hit yourself for the head if you didn’t brand it!
People can also rate and comment on your videos. The more positive
ratings the higher the rankings and this can establish your authority in a
certain niche.
Set goals to REGULARLY create short banded video and submit them to
YouTube.
Update: I recently got a notice from Google to activate monetization,
because my videos were getting lots of traffic ☺
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Method 4: Content Sharing Sites
To make a long story short, the purpose of the Internet is to share
content and communications. People go online to find content in the form
of videos, blogs, PDF's, coupons, books, tools, software, apps, advice,
how-to's, tutorials, images, audio, reviews and answers etc.
In the previous methods we focused on getting traffic via Google’s search
results. If you rank high in Google you’ll get a lot of traffic basically. With
Web 2.0 sites it’s a bit different because the content is being ranked by
the users of those sites and not my machines.
Take for example Facebook users, if they ‘Like’ a certain item, its
popularity can skyrocket! This also makes sure that any crap content gets
removed from sight.
Another site who uses user generated rankings is Amazon, they let users
give reviews of their products. I don’t know about you, but when I look for
a new book on Amazon and everyone says that it sucks, chances are that
I’ll skip this book! So you see, there lays a lot of power in user rated
content. Keep that in mind when you submit content to any kind of
sharing site. Make sure it’s good quality content, otherwise it will be sifted
out and that’s a waste of your time, effort and money.
If you want free traffic, you’ll have to create content in any way you know
how.
Document sharing
If you followed the article marketing method we described, you can turn
your articles into PowerPoint presentations and use slideshare.net to
upload them. Slideshare has 50 million monthly visitors searching for
documents!
Besides presentations, SlideShare also supports documents, PDFs, videos
and webinars. The documents you upload must contain links to your site
or offer page. It goes without saying that somewhere in your documents
you need to offer your freebie and send people to your site or squeeze
page, but more on that later.
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But there are more options you can use to create content:
- Create an eBook from your articles or blog posts
- Create a presentation from your video
- Create a podcast from your video
- Have your podcast transcribed to a PDF
- Interview an expert via Skype and have it transcribed or create
podcast
- The list goes on
More document sharing sites:
- Scribd.com
- Docstoc.com
- Doxtop.com
eBook sharing
If you have written enough posts or articles, you can bundle them into an
eBook. When you write articles regularly it’s just an extra 10 minutes to
create an eBook out of them. This will amount in extra opt-ins with almost
no effort, how great is that?
The easiest way to convert your articles into a PDF is by using a FREE PDF
writer like PDFCreator (http://sourceforge.net/projects/pdfcreator/)
http://www.free-ebooks.net
http://www.getfreeebooks.com
I recommend the above two sites to send your eBooks to.
Tagging your content
Almost all systems allow you to add tags to your content. They're basically
keywords people will use to find your content. And obviously you can use
keywords you pull from any keyword research tool for this purpose.
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The Link To Your Site
The key to funneling traffic is to think long term and use practices that
you believe will last.
This can be as simple as including a footer on every page of your PDF’s
with your freebie offer and URL on it.
It can be adding a URL with an annotation on a video or putting the
freebie offer at the beginning and end of the video or in the description
box.
It's important to monitor the results you get from each sharing site and
each different method you use to funnel traffic to your site. We’ll talk
more about this in the Monitoring chapter.
It’s my experience that this kind of traffic isn’t ready to buy yet, so you
better send it to your squeeze page for list building. Once they are on
your list you warm them up for future sales.
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Method 5: Backlinking
We covered a lot of methods to generate traffic, but we still need to
address an important part of the puzzle. It’s time to get some backlinks to
your site. Backlinks are links from OTHER websites that link to your site.
The more backlinks you have to your site, the more traffic you will get.
Because of this you will get ranked higher in Google which again means
more traffic. And more traffic usually means more money ☺
In the best scenario your link text should contain your main keyword or
related keywords.
Let’s take the speaker review site again as an example.
One of the main keyword phrases for that site is kef 3005se review
A perfect backlink to the review site would be:
Click here for Kef 3005se review
As you can see the link contains the URL to the review AND it contains the
main keyword phrase.
Simply said, if you have more backlinks than your competitor who is
targeting the same keywords as you are, you will get a higher ranking in
Google’s results.
If you followed the methods I explained in this report, you’ll understand
the picture below.
Every method has a link to our main squeeze page, so in fact we were
already creating backlinks to our main site.
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So far so good, but you only have a few backlinks so don’t expect to be on
Google’s first page for your keywords. The backlinks we created using this
report have a PageRank of 0 (zero).
Google uses a method called PageRank to determine the importance of a
webpage. It is one of the factors to determine which pages appear in the
search results. The more backlinks a site has combined with other factors
gives it a higher PR. If you have backlinks from sites with a higher PR than
the competition, you will outrank them in the search results.
If you want the best results you’ll need backlinks that come from authority
sites. An authority site is a website that Google sees as the best of the
best and that have been around a long time like cnn.com for example.
It is nearly impossible to get backlinks from those kinds of sites, but on
the Warrior Forum these kinds of links are being sold for high prices! We
won’t be spending thousands of dollars on backlinks yet, maybe in the
future when things go well ☺
Additional ways to generate backlinks:
Forums: Look for forums in your niche and become a member. In
your profile you should add a signature with a URL to
your site or squeeze page. Every time you comment on a
post (or start one) your signature will be displayed.
People will see your signature and click it IF they liked
what you said. Therefore you should always contribute
good quality answers and solutions.
Blog’s: Comment on blogs in your niche and make sure you
leave a URL to your site, just as with forums. Also
contribute good quality answers and solutions.
Press Releases Consider using services such as http://www.prweb.com
or http://www.onlineprnews.com to create a press
release for your website. It can be a few paragraphs, or
as fancy as you want with video, slideshows, images,
etc. Your site may be of interest to niche bloggers who
distribute content in your industry. Press release services
have the potential of getting you thousands of backlinks,
because press releases get syndicated to thousands of
websites.
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If you need A LOT of backlinks for higher rankings in the search engines it
sometimes requires automating this process. This is where services like
The Link Juicer come in handy!
I use this tool to get my niche sites to the first page of Google or even to
a #1 position. The Link Juicer is a service that bookmarks your site to
thousands of social bookmarking sites and you don’t need to create
accounts for them. TLJ takes care of this all so you can focus on doing
what you like.
It works like this:
First you create your campaign, which is made up of the following:
- A single URL you wish to promote. This is referred to as the
target URL.
- A short title that may be used in content postings.
- A set of keywords to describe your target URL. These will be used
in tags.
- A short description (about 25 words) of the URL you wish to
promote. This can be “spun” into a large number of unique
variations. It will be used on bookmarking sites that leave room
for comments.
- A longer description (about 150-250 words) of the URL you wish
to promote. This also can be spun into a large number of unique
variations. It will be posted to content publishing sites that allow
room for a full description of the target site.
Each of your campaigns can receive up to 20 links a day. In total you can
receive up to 50 links a day.
This is an example of a campaign I ran for my speaker review site. I let it
run for a while and I now have lots backlinks. And the beauty is that TLJ
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creates links not only to your target URL but also to URLs it created
earlier, thus creating links to backlinks. This means even more Google
juice to spice up your rankings.
In the above picture you can see that this method provides more traffic to
all your efforts in getting traffic. You should check out The Link Juicer’s
site for more information. I’m not affiliated in any way, but I like their
product. Instead of TLJ you could use other systems like TrafficKaboom or
Unique Article Wizard, they provide a similar service and I read a report
that TrafficKaboom has some high PR backlinks. I’ll have to check it out
for myself.
The following is IMPORTANT with traffic generation and backlinking: Just
do something EVERY DAY. As I said earlier it’s not difficult, and it’s not
hard, just keep building! You will reap the rewards later...
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Monitor Traffic
If you are already getting traffic or you are working hard getting traffic, it
is VERY important that you monitor and analyze it! You need to know
exactly who your visitors are, where they come from, how long they stay,
if they click to other pages, etc.
Why this is important? Because you only have limited resources like time
and money, so you want to spend them wisely. For example if 95% of
your traffic is coming from Youtube and 5% from article marketing sites,
you may want to re-evaluate the time and effort you put in article
marketing and focus on video marketing.
Or take the following example from a more technical point of view. If your
site is hosted in the good old US of A, but all your visitors come from
Europe, you may want to relocate your hosting over to Europe to improve
the speed of your site.
Also if you buy solo ads from someone on the Warrior Forum (or any other
source for that matter) you may want to check where their traffic is
coming from. If all your customers are normally from the US and the solo
ad traffic comes from Asia and no one is buying, the traffic is useless.
Don’t buy Solo ads again from that person.
There are several methods to monitor your traffic.
1) Your hosting company provides free website traffic monitoring. I’ve
seen a few of these and they are rather useless because they just
show you a user-friendly representation of your sites traffic logfile.
Downside is that the log contains every visit to your site; this
includes spiders, spam-bots and other traffic that is of no interest to
us. I once put up a new site and the first day I had 15 visitors when
nothing was there to see. This kind of monitoring just sucks.
2) Google Analytics is a free service offered by Google. It shows the
detailed statistics we are looking for and displays it in a nice
dashboard. You can create a profile for each site you own and has
integration with Adwords. When you sign up for GA you’ll create a
profile for your site and put some javescript code on your website.
Every time your site is visited, the code gets loaded and Google
analyses the visitor. The downside of this method is that if your
visitors have Javascript blocked in their browser, the visitor isn’t
analyzed, causing holes in your stats.
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GA also offers split testing of your website. This allows you for
example to test multiple squeeze pages on your visitors and see
which one converts the best.
Visit: www.google.com/analytics
3) Clicky Web Analytics. Clicky is my favorite, it offers the same
services as Google Analytics and adds a lot more exciting functions
like: Real-time analysis of traffic so you don’t need to wait a day to
see results, video analytics, twitter analytics, Wordpress plugins,
keyword rankings and on and on. There is a free version if you want
to try it out and see if it’s for you.
I myself use the paid version which of course offers multiple site
support and the more exciting functions. One more important
feature that Clicky has is the fact that it still works when users have
disabled javascript in their browser. This means even more accurate
analytics in comparison with Google Analytics.
I use Clicky to see what happens on my sites when I launch a
newsletter or run a solo ad. You will see real-time where the visitors
are coming from and what they are doing on your site. This allows
you to tweak your site more easily and see the results directly.
There is a feature comparison between Clicky and Google Analytics
on their site.
Visit: www.getclicky.com
In the above screenshot you can see I received 165 visitors from
the ipadforum.net.
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I once replied there on a post and solved someone’s problem and
put a link back to my site. If you do this every day on several
forums you can get a lot of traffic in the long run.
So you see it’s important to analyze where you’re traffic is coming
from.
This concludes my report on Long Term Traffic and I hope you
learned something from it! I know there a way more methods to
generate long term traffic, but that’s for another report ;)
If you have any questions or comments, don’t hesitate to contact
me at adrian@fullpullmarketing.com
To your success!
Adrian West
www.fullpullmarketing.com
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