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About This Document: The same could be said of Regal's email marketing program. Regal optimized its email acquisition call-to-action, but seemingly little else. Positioned atop its homepage in a standalone gold box is the copy "Weekly Showtime Email," in bold caps. Regal's approach contrasts with that of AMC, which buries its email opt-in on its site's subpages but not the homepage. AMC features an email opt-in on its Facebook page, while Regal does not.

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