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About This Document: "Human beings are impatient," he says. "We've implemented quick response codes in some of our direct mail so that you can take a picture and see a video. It's that instant. You don't even have to type things anymore. That www.com stuff is out the window. Humans are so fast-paced these days; we don't have the patience to type anymore."

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Categories: DocStore > Periodicals > Business & Economics
Tags: DM News, Nov 2011, Fierce loyalty, Martinez, Juan, Feature, Competition, Loyalty programs, Trends, Memberships, Manycompanies, 7000, Marketing, 9190, United States, United States--US

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Fierce loyalty

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26 | November 2011 | www.dmnews.com

MAIN FEATURE

Fierce

loyalty

Competition

among loyalty

programs is

more intense

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