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About This Document: Many will buy the iPhone 4S not because they need it, but because they are indoctrinated into believing that they should have it, like those who will buy the home and away kit every year regardless, even if the only change is a stripe across the sleeve. These Apple fans won't want you to note that [Steve Jobs] was a fortunate product of a lucky environment.

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Steve Jobs' effect on marketing

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Steve Jobs' effect on marketing

8 | November 2011 | www.dmnews.com

THE LOWDOWN

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