Nintendo’s Recent Advances
in the Video Game Market
Ben Tarkany Suguru Minajima
Benny Yiu Colton Schulte
Stephanie Thomas
History of Nintendo
Founded in 1889, Began Selling Playing
Cards
Started selling NES in the United States in
1985
Controlled most of VG market in 80s then lost
grip.
Launched the Nintendo DS in 2004 and the
Wii in 2006
Console Market
Microsoft Xbox 360: High End Graphics
Starting Price: $299
Console Market
Sony PlayStation 3: High End Graphics
Starting Price: $599
Console Market
Nintendo Wii: Interaction Game play
Starting Price: $249
Wii Over Others
Wii game play focuses on more casual
gamers and incorporating the player with the
game
PS3 and Xbox rely on high powered graphics
and more immersive games aimed at intense
gamers
These casual gamers go for the less
expensive console (Wii) which is also more
fun to play in most cases.
Wii Over Others (Cont.)
Game production for Xbox and PS3 can cost
as much as $30 million and take a long time
to create.
Wii games cost around $2-$5 million to
create and can be completed much faster to
be introduced to the market.
With this stream of games for Nintendo
entering the market at such a high rate, the
competition is struggling to keep up.
Nintendo Wii
Higher than expected sales in February,
passing all other consoles by.
Nintendo Wii
The Xbox 260 has shipped more than 10
million consoles worldwide since its
introduction to the market more than a year
ago, but the Wii is slated to pass tat mark
with ease.
Nintendo Wii
Many game producing companies overlooked
the Wii such as Electronic Arts (world’s
largest publisher of games) but are now
cashing in on its popularity with such games
as its Tiger Woods golf game.
Competitor’s Reactions
Xbox will be releasing
the highly anticipated
sequel Halo 3, which is
more than likely going
to bolster Xbox sales.
Competitor’s Reactions
Take Two Interactive
plans to introduce
Grand Theft Auto IV to
its arsenal of PS3
games, which with luck,
will also bolster PS3
sales.
Handheld Market
Nintendo has also taken the portable gaming
system market over with its Nintendo DS.
Microsoft has no handheld, but Sony has a
powerful PlayStation Portable.
Handheld Market
The PSP is, like its console counterpart, very
powerful and can serve as a media center as
well as a game platform, with movies and
mp3s.
The Wii offers simple “Gameboy” style game
play with the twist of a touch screen added
along with the regular screen to interact with
the game
Non-Traditional Games
Majesco has centered
all of its game
producing efforts on the
Wii and have released
Cooking Mama, a game
where you can practice
your virtual culinary
skills.
Non-Traditional Games
Square Enix, the producer of the popular
Final Fantasy series has entered the DS
market with twice as many games for the DS
as it does for the PSP.
They have introduced traditional games along
with some travel guidebooks and gardening
tutorials, showing the versatility of the DS.
Competitor’s Reaction
Sony has lowered the price of its handheld to
$169 from $199 to try to catch the DS in
sales
The Nintendo DS’s price of only $130 has
spurred it to the top of the market with 35
million sold compared to the 25 million of the
PSP.
Questions?