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Letter for General Purpose18

VIEWS: 7 PAGES: 16

  • pg 1
									[ Click here and type organisation name] [ Click here and type address] Tel: [ Click here and type number] Fax: [ Click here and type number] Email: [ Click here and type address] Web: [ Click here and type address]

Contents
Executive summary Background Objectives Situation analysis Our Products / Services The Competition Sales & Marketing Operations & Resources [ Click here and enter date ] Finance Legal issues Action Plan Appendices

Business Strategy Plan
[ Click here and type summary]

Executive summary
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Business Strategy Plan

Background
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[ Click here and type background e.g. history, scope of plan]

Business Strategy Plan

Objectives
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Objectives to be achieved at end of plan period: [ Click here and type date] Description Turnover Profit No. of employees No. of locations Product x Current Objective

Not available

On market

[ Click here and describe milestones e.g. new products/services]

Business Strategy Plan
Summary: [ Click here and type summary] Strengths 

Situation analysis
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[ Click here and list your internal strengths]

Weaknesses  [ Click here and list your internal weaknesses]

Opportunities  [ Click here and list external opportunities]

Threats  [ Click here and list external threats to your business]

Business Strategy Plan

Our Products / Services
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[ Click here and describe your products / services]

Business Strategy Plan
Summary: Competitor

The Competition
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Analysis e.g. market share, strengths, weaknesses

Business Strategy Plan
Current activities

Sales & Marketing
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[ Click here and describe current sales & marketing activities Future strategy [ Click here and describe planned sales & marketing strategy

Business Strategy Plan
Organisation & Personnel

Operations & Resources
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[ Click here and describe structure/numbers/HR issues Buildings & Accommodation [ Click here and describe issues & changes to meet objectives Training [ Click here and describe training program Hardware / Software [ Click here and describe acquisitions/upgrades/write-offs etc. Systems [ Click here and describe planned management systems e.g. ISO9000

Business Strategy Plan
[ Click here and type summary

Finance
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Insert references to hyperlinks (e.g. to Excel workbooks) or list appended documents.

Business Strategy Plan

Legal issues
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Ownership [ Click here and describe legal structure / ownership Exit plan [ Click here and describe exit agreements / refer to director's wills Patents / trademarks / copyrights etc. [ Click here and describe those in effect / applications Insurances [ Click here and describe Other legal matters [ Click here and describe

Business Strategy Plan

Action plan
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Action Plan - Products / Services
Description Who When Done

Action Plan - Marketing
Description Who When Done

Action Plan - Ops & Resources
Description Who When Done

Action Plan - Other
Description Who When Done

Business Strategy Plan

Index of appendices
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1 2 3 4 5 6 7 8 9 10


								
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