Building a Better Burger
Making our best selling burger into
a healthier menu choice
Pat Murphy 1
Problem and Solution
• Problem: Health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for the
burger that have less calories, fat, and/or
carbohydrates
Pat Murphy 2
Bun Nutrition
Our Bun Alternative Bun
• calories: 260 • calories: 140
• fat: 5 g • fat: 2 g
• carbohydrates: 45 g • carbohydrates: 27 g
Pat Murphy 3
Cheese Nutrition
• Our Cheese • Alternative Cheese
• calories: 125 • calories: 70
• fat: 9 g • fat: 4 g
• carbohydrates: 1 g • carbohydrates: 1g
Pat Murphy 4
A Better Burger
Our Best Seller New Better Burger
• Total calories: 585 • Total calories: 410
• Total fat: 27 g • Total fat: 19 g
• Total carbs: 46 g • Total carbs: 28 g
Pat Murphy 5