E-Commerce Sales (2008-2009)
Value of Sales
2009 2008
NAICS Revised Y/Y Percent Change
Code Description Total E-Sales Total E-Sales Sales E-Sales
Total Retail Trade 3,638,471 145,214 3,952,933 142,281 -8.0 2.1
441 Motor vehicles and parts dealers 676,801 17,201 788,688 19,337 -14.2 -11.0
442 Furniture/furnishings stores 86,657 (S) 99,913 (S) -13.3 (S)
443 Electronics and appliance stores 98,384 1,140 108,869 1,120 -9.6 1.8
444 Building materials/garden supplies 268,206 477 305,085 575 -12.1 -17.0
445 Food and beverage stores 570,581 883 571,245 866 -0.1 2.0
446 Health and personal care stores 253,243 177 246,976 160 2.5 11
447 Gasoline stations 388,515 (ZZ) 502,469 (ZZ) -22.7 (Z)
448 Clothing and clothing accessories 204,866 2,965 216,087 2,547 -5.2 16.4
451 Sporting goods/hobby/book/music stores 81,373 1,865 84,323 1,803 -3.5 3.4
452 General merchandise stores 592,009 220 596,541 165 -0.8 33
453 Miscellaneous store retailers 105,366 2,360 113,170 2,347 -6.9 0.6
454 Nonstore retailers 312,470 116,543 319,567 112,035 -2.2 4.0
4541 Electronic shopping/mail-order houses 234,667 112,791 228,545 108,404 2.7 4.0
Books and magazines 6,824 5,214 7,059 5,021 -3.3 3.8
Clothing/accessories/footwear 26,047 19,507 24,570 17,376 6.0 12.3
Computer hardware 22,088 11,026 23,154 11,777 -4.6 -6.4
Computer software 5,608 3,092 4,990 2,582 12.4 19.8
Drugs, health aids, and beauty aids 71,329 5,994 66,421 5,704 7.4 5.1
Electronics and appliances 17,684 14,211 16,780 13,236 5.4 7.4
Food, beer, and wine 3,667 2,244 3,846 2,354 -4.7 -4.7
Furniture and home furnishings 13,158 9,894 13,363 9,876 -1.5 0.2
Music and videos 6,396 5,351 5,877 4,742 8.8 12.8
Office equipment and supplies 7,953 5,736 8,466 6,274 -6.1 -8.6
Sporting goods 7,030 4,820 6,477 4,044 8.5 19.2
Toys, hobby goods, and games 5,926 3,604 6,022 3,365 -1.6 7.1
Other merchandise2 29,167 14,096 29,574 13,976 -1.4 0.9
Nonmerchandise receipts3 11,790 8,002 11,946 8,077 -1.3 -0.9
1
Table 5. based on data Trade Sales - Retail Trade E-commerce: 2009 and in millions of dollars, consequently industry group estim
[Estimates areU.S. Retail from the 2009 Annual Total andSurvey. Sales estimates are shown 2008
Estimated measures of sampling variability for these estimates are provided in Table 5A]
Value of Sales
2009 2008
Revised
NAICS Total
Code Description Total Sales E-commerce Sales
Total Retail Trade 3,638,471 145,214 3,952,933
441 Motor vehicles and parts dealers 676,801 17,201 788,688
442 Furniture and home furnishings stores 86,657 (S) 99,913
443 Electronics and appliance stores 98,384 1,140 108,869
444 Building materials and garden equipment and supplies stores 268,206 477 305,085
445 Food and beverage stores 570,581 883 571,245
446 Health and personal care stores 253,243 177 246,976
447 Gasoline stations 388,515 (ZZ) 502,469
448 Clothing and clothing accessories stores 204,866 2,965 216,087
451 Sporting goods, hobby, book, and music stores 81,373 1,865 84,323
452 General merchandise stores 592,009 220 596,541
453 Miscellaneous store retailers 105,366 2,360 113,170
454 Nonstore retailers 312,470 116,543 319,567
45411 Electronic shopping and mail-order houses 234,667 112,791 228,545
(S) Estimate does not meet publication standards because of high sampling variability (coefficient of variation is greater than 30%) or poor
than 50%). For a description of publication standards and the total quantity response rate, see
1
Estimates include data for businesses with or without paid employees and are subject to revision.
Source: U.S. Census Bureau, 2009 Annual Retail Trade Survey
dollars, consequently industry group estimates may not be additive.
Percent
Distribution
e of Sales E-commerce as of E-
Percent of Total commerce
2008 Y/Y Percent Change Sales Sales
E-
Revised E- Total commerce
commerce Sales Sales 2009 2008 2009
142,281 -8.0 2.1 4.0 3.6 100.0
19,337 -14.2 -11.0 2.5 2.5 11.8
(S) -13.3 (S) (S) (S) (S)
1,120 -9.6 1.8 1.2 1.0 0.8
575 -12.1 -17.0 0.2 0.2 0.3
866 -0.1 2.0 0.2 0.2 0.6
160 2.5 10.6 0.1 0.1 0.1
(ZZ) -22.7 (Z) (Z) (Z) (Z)
2,547 -5.2 16.4 1.4 1.2 2.0
1,803 -3.5 3.4 2.3 2.1 1.3
165 -0.8 33.3 (Z) (Z) 0.2
2,347 -6.9 0.6 2.2 2.1 1.6
112,035 -2.2 4.0 37.3 35.1 80.3
108,404 2.7 4.0 48.1 47.4 77.7
variation is greater than 30%) or poor response quality (total quantity response rate is less
/www.census.gov/quality/standards/standardf1.html>.
ates have not been adjusted for price changes. For additional information on confidentiality protection,
arts/how_surveys_are_collected.html>.
Table 6. U.S. Electronic Shopping Retail Trade Survey. Houses (NAICS 4541) - Total and E-commerce Sales by
[Estimates are based on data from the 2009 Annualand Mail-Order Sales estimates are shown in millions of dollars, consequently merchandise line esM
Estimated measures of sampling variability for these estimates are provided in Table 6A]
Value of Sales
2009 2008
Revised
Total Total Revised
Merchandise Lines Sales E-commerce Sales E-commerce
Total Electronic Shopping and Mail-Order Houses
(NAICS 4541) 234,667 112,791 228,545 108,404
Books and magazines 6,824 5,214 7,059 5,021
Clothing and clothing accessories (includes footwear) 26,047 19,507 24,570 17,376
Computer hardware 22,088 11,026 23,154 11,777
Computer software 5,608 3,092 4,990 2,582
Drugs, health aids, and beauty aids 71,329 5,994 66,421 5,704
Electronics and appliances 17,684 14,211 16,780 13,236
Food, beer, and wine 3,667 2,244 3,846 2,354
Furniture and home furnishings 13,158 9,894 13,363 9,876
Music and videos 6,396 5,351 5,877 4,742
Office equipment and supplies 7,953 5,736 8,466 6,274
Sporting goods 7,030 4,820 6,477 4,044
Toys, hobby goods, and games 5,926 3,604 6,022 3,365
Other merchandise2 29,167 14,096 29,574 13,976
Nonmerchandise receipts3 11,790 8,002 11,946 8,077
Note: Estimates have not been adjusted for price changes. For additional information on confidentiality protection, sampling error, nonsamp
.
1
Estimates include data for businesses with or without paid employees, are grouped according to merchandise categories used in the Annu
2
Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, lawn and garden equipment and suppli
3
Includes nonmerchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and hand
Source: U.S. Census Bureau, 2009 Annual Retail Trade Survey
1
lars, E-commerce Sales by Merchandise additive.
and consequently merchandise line estimates may not be Line : 2009 and 2008
Percent Distribution
E-commerce
as Percent of Total E-commerce
Y/Y Percent Change Total Sales Sales Sales
Total E-commerce
Sales Sales 2009 2009 2009
2.7 4.0 48.1 100.0 100.0
-3.3 3.8 76.4 2.9 4.6
6.0 12.3 74.9 11.1 17.3
-4.6 -6.4 49.9 9.4 9.8
12.4 19.8 55.1 2.4 2.7
7.4 5.1 8.4 30.4 5.3
5.4 7.4 80.4 7.5 12.6
-4.7 -4.7 61.2 1.6 2.0
-1.5 0.2 75.2 5.6 8.8
8.8 12.8 83.7 2.7 4.7
-6.1 -8.6 72.1 3.4 5.1
8.5 19.2 68.6 3.0 4.3
-1.6 7.1 60.8 2.5 3.2
-1.4 0.9 48.3 12.4 12.5
-1.3 -0.9 67.9 5.0 7.1
rotection, sampling error, nonsampling error, sample design, and definitions see
andise categories used in the Annual Retail Trade Survey, and are subject to revision.
n and garden equipment and supplies, and jewelry.
advertising, and shipping and handling.