ORCHARD DEVELOPMENT GROUP
A Presentation to:
Interested Parties
of the 460,000 square foot
Regional Community Shopping Center being developed at the
Northwest Corner Clinton Keith Road and I-215 in
Murrieta, California being called
The Orchard - Stone Creek
Allan L. Davis
President, Retail Development Advisors
October 1, 2004
TABLE OF CONTENTS
1. The Concept
2. Implementing the Concept
• The Sign Program
• The Design and Layout
• The Graphics
• The Plaza
3. The Team
• Introduction of Project Team:
• Allan L. Davis, President – Retail Development Advisors Corp.
• Bryce Myers – Retail Development Advisors
• Dirk Slooten – Slooten Consulting – Project Civil Engineer
• Richard P. Sims – Rutan & Tucker – Legal Counsel
• Hans VanLigten – Rutan & Tucker – Legal Counsel
• Hil Mercado & Peter Orth – CB Richard Ellis, Leasing
• Vince DiDonato - Alhambra Group – Landscape Design
• Kathy Dale – Jones & Stokes – Federal Permit Processing
• Mike Tylman & Bob Davis – RB+F – Off-Site Civil & Traffic Consultant
• Larry Markham – MDMG – Civil Engineer
• James E. Fitzgerald, F.A.I.A. – FRCH Design Worldwide - Design Architect
• Frank Coda – Greenberg & Farrow Architecture, Inc. – Architect of Record
• Dave Ramirez – Butsko Utility Design – Dry Utilities
ORCHARD DEVELOPMENT GROUP
Tour of Citrus State Historic Park in Riverside
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Art from the ends of Orange Crates
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Vision: To create a Gateway Entrance to City of Murrieta
from the north on the 215 southbound
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
The Gateway Entrance oriented to I-215 and highly visible
from the Clinton Keith Road interchange
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Districting (grouping of uses for customer’s convenience
and circulation flow on-site)
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Casual Dining District early concept of The Plaza
The district signage, fire place, creek and outdoor seating conceptual rendering
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
The Plaza
The district sign, fire place, creek and outdoor seating
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Create and identification and way finding on site
Entrance monuments, project logo and City logo at entrances
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Create and identification and way finding on site
Gateway entrance, icon of windmill, project logo & City logo at Project Entrance
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Create and identification and way finding on site
On-site directional signage
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Environmental Graphics
Integrated program of signage, identification, light pole banners, graphics and building
elements to convey the message. Note: total integrated design.
THE ORCHARD – STONE CREEK
ORCHARD DEVELOPMENT GROUP
Environmental Graphics
Light pole banners (can be seasonal) (actual lighting standards proposed)
THE ORCHARD – STONE CREEK
THE LOGO
ORCHARD DEVELOPMENT GROUP
USES TARGETED FOR TENANT MIX:
• Supermarket with Fuel (2X per week – 2 mile immediate trade area)
• Drug Store with drive-thru (24 hour as needed for family health - convenience)
• Anchor Store/Wholesale Big Box w/ TBA (expand trade area 1X/ 2 weeks)
• Book Store (upscale lifestyle convenience)
• Cards & Gifts (gifts & occasions – impulse)
• Women’s Apparel, Family Apparel & Shoes (family lifestyle)
• Health and Beauty (lifestyle convenience)
• Sporting Goods (outdoor lifestyle/team sports)
• Home Office Supply (work at home, support commute)
• Linens (home furnishings)
• Full Service Bank w/ drive-thru & ATMS (money convenience, one-stop)
• Full Service Sit-down Restaurants (with Outdoor Seating)
• Fast Food with drive-thru (Mom’s with young kids convenience, take home)
• Casual Dining w/ Outdoor Seating (on the porch lifestyle, QSR take home)
• Shops & Services (full service customer convenience – one-stop)
• Dental Offices (family services & convenience)
• Coffee with drive-thru (commuter convenience/ Mom’s convenience)
DERRIGO STUDY SUMMARY
Residential Projects Planned
“Opportunity of The Orchard - Stone Creek” – Murrieta, CA
An Opportunity for the interested parties to become a part of a
next generation shopping center in Murrieta, California called
The Orchard – Stone Creek to be part of the vision and concept
to help create a place that the local residents may call their own,
a place where they can shop, dine and bank within Murrieta,
to allow their sales tax to support their local City services, a
place where they can relax on the Plaza near Stone Creek
by the fire place, dine casually or sit down formally, a
place that will reinforce their quest to simplify their family life
that led them to move to Murrieta, “a great place to Grow”
A. Davis, 2003 All rights reserved