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Coaching

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Coaching
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COACHING!

Coaching

FORTUNE, 2/21/00





 Coaching is “one of the hottest things

in human resources.”



 Coach – part personal consultant, part

sounding board, part manager. The

coach functions as a therapist too

(they deny it).

Coaching

FORTUNE, 2/21/00



 Coaching began in the 1980s in the

financial planning industry. The advisor

asked clients if “they wanted to talk more

broadly about life issues, and they

jumped at it!”



 Who can be a coach? – “pretty much

anybody.”



 “In the age of Every Man for Himself, every

man can have a coach - and, in an ever

more commonly held view, needs one.”

Coaching

FORTUNE, 2/21/00









 Coaching taught a Met Life manager “people

have to take more responsibility for their own

growth and development”



 In a Coaching class, one of the things they

teach is “…the most basic of coach skills –

listening.”

Coaching

FORTUNE, 2/21/00







 “Corporate America had better heed the

phenomenon, even if it falls outside the

traditional corporate organizational chart.”



 An Ernst & Young partner found a coach to

be a valuable sounding board. He made a

call and found himself on the phone with a

strange woman. She didn’t know much

about his area of work, “but within 20

minutes he decided she could be both

trusted and helpful.

Coaching

FORTUNE, 2/21/00







 “Why do I need a coach? Perhaps it‟s for

the same reason that Tiger Woods needs a

coach. Tiger would say „I know how to play

golf.‟ But his coach is probably the most

important person in his life.”



 A coach pushed Met Life mgr. to reexamine

goals and values. Ultimately, the mgr.

organized retreats (w/ tai chi, massages)

and encouraged employees to keep

journals. By year end, sales were up 60%.

Working with Emotional

Intelligence

Daniel Goleman, 1998



 Goleman asks, “What‟s the key to success as a

coach?”



“The best coaches show a genuine personal

interest in those they guide, and have empathy

for and an understanding for their employees.”



Good coaches: are trustworthy, show respect,

and display empathy



Poor coaches: are impersonal and cold, and the

relationship seems one-sided or self-serving

Working with Emotional Intelligence

Daniel Goleman, 1998









 In the Art of Listening section, Goleman says:



“A finely tuned ear is at the heart of empathy.”



“Listening well and deeply means going beyond

what is said by asking questions, restating in

one‟s own words what you hear to be sure you

understand. This is „active‟ listening.”

Active listening

characteristics:

 Intensity

 Empathy (put yourself in speaker‟s shoes)

 Acceptance (listen objectively without judging

content)

 Willingness to take responsibility for

completeness (ask questions, probing,

paraphrasing)



Working with Emotional Intelligence

Daniel Goleman, 1998

Characteristics of effective

listeners:

 Motivated

 Make eye contact

 Are interested and focused

 Are fully present

 Are empathic

 Ask questions to clarify, paraphrase, confront

biases



Working with Emotional Intelligence

Daniel Goleman, 1998

Expand your coaching

Executive Excellence, October, 2004



 “The key variable in successful coaching is

not the coach – it is the person being

coached….”

It’s not about the coach

Fast Company, October, 2004





 We focus too much on the salesperson rather

than the customer.



 There is a tendency to think that everything

grows out of the leader/coach.



 Alternatively, I don't hold myself up as "coach

as expert." I'm much more a "coach as

facilitator."

Coaching Classes

Employee Benefit News, November, 2004





 “Coaching is about developing a relationship

with employees that lasts and will change

their behavior.” (Financial Finesse CEO Liz

Davidson

CEO Coaches

Business Week, November 11, 2002





 “..it always bleeds into the interpersonal….My

responsibility is to help them look inside

themselves as much as outside.” Coach

Ciampa



 “This is enforced reflection” McKee said

about a Unilever coaching program that

kicked off in Costa Rica. The senior team

talked openly about themselves, each other,

and the company‟s “unspeakables.”

The ingredients of good coaching

Works Management, June, 2000





 Most definitions of what constitutes coaching

revolve around the aim of empowering

people to make their own decisions, and

unleashing their potential.



 The key skills of coaching sound simple

enough -- asking rather than telling, listening

more than talking -- but is what makes a

successful coach innate, or can the skills be

learned?

The ingredients of good coaching

Works Management, June, 2000







 The answer, say many experts, is that they

can be learned.



 In addition to questioning and listening, you

need to follow the coachee's thought

processes and respond spontaneously.

The ingredients of good coaching

Works Management, June, 2000







 You must also be able to withhold your own

opinions and solutions, recognizing that the

best solution will come from the coachee.



 "Your questions should aim to raise their

awareness and generate responsibility in

them as to what action to take," she says.

The GROW Model

G

 Goals –

 What do you want to achieve and when?

 Is it within your personal control?

 Is it realistic?

 Is it measurable?

 How much do you have/want?

R

 Reality –

 What have you done so far? What were the

effects?

 Who is involved?

 What is happening around /inside you?

 What are the constraints to progress?

 When do you notice this happening?

 How confident are you on 1-10 scale?

O

 Options –

 What options do you have?

 What other options do you have?

 What else could you do?

 What would you do if you were boss?

 Would you like another suggestion?

W

 Will –

 What are you personally going to do?

 When are you going to do it?

 Actions/Obstacles? How will you overcome them?

 What support do you need?

 Are you committed?

 How clear are you?

 How enthusiastic are you?

Guidelines for Applying Goals

 To apply goals effectively, it is important that

EACH goal is SMART:

 Specific

 Measurable

 Achievable

 Relevant

 Trackable

 S-Specific: You should state exactly what you are

responsible for. Research has shown that a person

who says he wants to do one thing or another -

giving himself an alternative - seldom gets beyond

the “or.” He does neither. This does not imply

inflexibility. Flexibility in action implies an ability to

be able to make a judgment that some action you

are involved in is either inappropriate, unnecessary

or the result of a bad decision. Even though you

may set out for one goal, you can stop at any time

and drop it for a new one. But when you change,

you again state your goal without an alternative.

 M-Measurable: Your goal must be stated so that it

is measurable in time and quantity. For example,

suppose your goal was to finish a proposal this

week. You would specify your goal by saying, “I am

going to complete the end of the year report, with

final revisions by Friday, June 30th.” That way, the

goal can be measured; when Friday comes, you

know whether or not you have achieved it. Ideally,

you also want to be able to measure such variables

as cost and quality. From the manager‟s viewpoint,

this is important because when you observe

someone‟s behavior, you want to be able to

determine whether it is contributing toward the

accomplishment of the goal or taking away from

goal achievement.

 A-Achievable: The goals you sent must be

accomplishable or reasonable with your given

strengths and abilities. Too many companies set

impossible goals that are simply not realistic. While

you want to stretch yourself, you do not want to set

goals that are so difficult that they‟re unattainable,

thus, serving to be demotivating. For example, if you

were a rather obese 45 year-old, it would be foolish

to set a goal running the four minute mile in the next

six months-that simply would not be achievable.

 R-Relevant: About 80% or the performances you

want from people comes from 20% of their activities.

Therefore, a goal is relevant if it addresses an

activity that makes a positive difference in overall

performance. (Clearly, your goal should never be

destructive to yourself or to others. Destructive goals

should not be supported. If someone is seeking

potentially destructive goals, an effort to encourage

him/her to consider different goals should be made.)

 T-Trackable: Ideally, you want to be able to

monitor progress. In order to do that you‟ve

got to be able to measure or count

performance frequently, which means you

need to put a record-keeping system in place

to tract performance. Monthly reports or time

sheets are examples of systems that allow

you to easily track performance.


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