Embed
Email

CRM_FunctionalityDetailedQuestionnaire_ver3

Document Sample
CRM_FunctionalityDetailedQuestionnaire_ver3
Shared by: HC11111110257
Categories
Tags
Stats
views:
2
posted:
11/11/2011
language:
English
pages:
64
SAP CRM Questionnaire



Basic Information

Company Name

Name of Contact Person

Contact email address

Contact phone number

Current SAP R/3 Release

SAP R/3 Modules in Use today

Please List R/3 Modules Currently In Use

Have you implemented Business Warehouse (BW)?

Is Resource Related Billing in use now ?

Is Revenue Recognition used ?

Is Product Configuration used ?

Please name any other Add-ons or Industry Solutions

Basis Information

Database release for Current R/3 Version

Operating System release for Current R/3 System

What is your Hardware Platforms (e.g., HP, IBM, etc.)?

How many systems are in your current landscape (e.g., Development, Quality Assurance,

Production, etc.)?

How large is your current Production Database (in GB)?

What version of R/3 plug-in is in service (if any)?

Do you currently use a Telephony Gateway server ?

Are you using email servers integrated with SAP connect ? If yes, which email system (e.g.,

Outlook, etc.)?

Current CRM Database Size?

Database release for Current CRM?

What is your CRM Hardware Platforms (e.g., HP, IBM, etc.)?

What is your current OS for CRM?

Please explain the system Landscape

Info about Current mySAP CRM systems (if any)

mySAP CRM Current version

Is ASAP CRM implementation methodology used?

Any other components integrated with CRM ?

Is IPC currently used?

What CRM modules are currently implemented?

Are you considering implementing additional modules? If so, please list modules.

Size of Current SAP Team and Availability of SAP Resources

What is the size of your existing SAP support team (e.g., Basis,Functional, ABAP etc.)?

Do you have experienced SAP Basis 6.10 (Web Application Server) resources?

Do you have experienced Java developer resources?

CRM Data Conversion or Replication (if any)

Customers / Business Partners

How many customer records in SAP R/3 to be converted?

How many customer records in non-R/3 system to be converted?

Product Masters

How many product master records in SAP R/3 that will be converted?

How many product master records in non-R/3 system to be converted?

Lead Data

How many Lead/Opportunity records will need to be transferred into SAP CRM?

Pricing Data

Are you using User-Exits heavily in the R/3 Pricing sub module?

Are Formulas, Routines and Requirements used in R/3 Pricing ?

Have you made any System Modifications? If so, please describe.



Legacy Systems and their Migration

Do you have legacy Sales Force Automation systems? If so, will data from those systems need

to be transferred to SAP CRM?

Do you have legacy Call Centers? If so, will data from those systems need to be transferred to

SAP CRM?

Do you legacy Lead & Opportunity Management systems? If so, will data from those systems

need to be transferred to SAP CRM?

External Systems and Integration issues

Do you have Business-Critical External systems? If so, please describe.

Do you have plans to integrate those systems with mySAP CRM ?

Interaction Center

Do you have a current call center? If so, how many?

How many Customer Service Representatives (CSRs) do you employee ?

Do you have specialty service call centers? If so, please describe.

Do you wish to use Computer Telephony integration with the SAP Customer Interaction Center

(CIC)?

Is Automatic Number Identification database is currently in scope?

Is Dial Number Identification Service in scope?

Is Action Box (used to access R/3 transaction from CIC) in scope?

Any search option requirements other than out of box search options ?

SAP Enterprise Portals

Is SAP Enterprise Portals in scope for CRM?

Knowledge Base

Do you currently have a corporate knowledge base (e.g. product technical details, service details,

FAQ, how-to documents, manuals, problem history, etc.)?

Training Requirements

Please Explain the User training methods used in Previous ERP or CRM implementations.

How many Owners, Super Users, and standard users got trained during CRM 2.OB

implementation?

Do you have additional training Requirements? If so, please describe.

Project Constraints

What are the budgetary constraints for this project?

What are the resource constraints for this project?

What are the timeline (duration) constraints for this project?

Additional Comments

uestionnaire



Answers

SAP CRM Questionnaire



Questions relevant for CRM Upgrade from 2.0B or 2.0C to release 3.0

Master Data

Is Customer Master Data between R/3 and CRM in Sync?

Which is the Lead system for Business Partner?

Is Product Master Data between R/3 and CRM in Sync?

Are Account groups and Number ranges fully Mapped between R/3 &CRM?

Do you have any issues regarding Master data ?

Data Cleansing Requirements if any?

Is Business Data Tool (BDT) Set used any time to modify Business Partner screens ?

Do you have BP screen modification requirements ?

Any BP archiving needed ?

Product Catalogs

Are you using Product catalogs and product categories ?

Is Installed Base at Customer Maintained in R/3 or CRM systems ?

Pricing Data

Is the current Down load of Condition tables and relevant Pricing data from R/3 to CRM

successful ?

What kind of issues encountered during download if any?

Is Internet Pricing and Configurator (IPC) used ?

Interaction Center

How many call centers are operating ?

How many Customer Service Representatives (CSRs) do you employee ?

Do you have specialty service call centers?

What systems are currently used by Customer Service Representatives? Please include the SAP

functional areas like SD Display Order, Display Invoice, Customer Master Maintenance, Product

database, FAQ, non-SAP systems, etc…



Do you use Computer Telephony integration with the SAP Customer Interaction Center (CIC)?

Is Automatic Number Identification database is currently in place ?

Is Dial Number Identification Service in use ?

Is Org Management is integrated with CIC ?

In bound Telesales and Outbound Tele Sales components Configured?

Is Reminder and interactive scripting used

Is Product Catalog is integrated with CIC ?

Are you using Action Box config to access R/3 transaction from CIC ?

Any Partner Determination Configuration done ?

Are you using CIC for Marketing and Campaign Management ?

Is Web, email and Chat channels currently used ?

Any search option requirements other than out of box search options ?

Knowledge Base

Do you currently have a corporate knowledge base (e.g. product technical details, service details,

FAQ, how-to documents, manuals, problem history, etc.)?

Training Requirements

Please Explain the User training methods used in Previous ERP or CRM implementations.

How many Owners, Super Users, and standard users got trained during CRM 2.O

implementation?

Do you have additional training Requirements? If so, please describe.

Project Constraints

What are the budgetary constraints for this project?

What are the resource constraints for this project?

What are the timeline (duration) constraints for this project?

Additional Comments

uestionnaire





Answers

Functionality









Customer Engagement







Marketing Planning





Market Research



Marketing Plan Development



Marketing Calendar









Targets/Goals Planning









Resources and Budget Planning



Support Corporate Brand Development



Market Opportunity Discovery



Marketing Plan Optimization

Customer Behavior Modeling



Product and Brand Planning

Collaborative Planning



Exchange of Customer data with Agencies





Campaign Management









Campaign Planning





Customer Segmentation



Multi Channel Campaign Execution



Gen. of Call Lists & Personalized Emails





Agent scripts, e-mail templates, ...

Event Management

Campaign Optimization

Product Allocations

Customer Specific Pricing



Success/Failure Analysis

Target Group Analysis



Campaign Response Analysis





Campaign Return of Investment Analysis



Joint Event Management



Campaign Outsourcing





Telemarketing







Call List(s)

Script Design

Outbound Calling







Automated Call Support

Multi-channel Interaction







Interactive Scripting









Interaction & Transaction Support

Activity Management

Logging







E-Marketing

Content Development

Personalization Engine

Authoring & Staging Tool









Multimedia product catalog







Open Catalog Interface (OCI)



Multi Vendor Catalog Management

Personalized Product Recommendations





Email Campaigns





Cross Selling



Up Selling

Visitor Recognition



Personalized Product Recommendations



Bestseller Lists

Lead Management

Address Management



Duplicate Clearing



Lead Generation



Lead Routing



Lead Qualification





Lead Response Tracking & Monitoring



Lead Generation Analysis



Lead Qualification Analysis



Lead Channel Analysis

Lead Product Analysis



Lead Return on Investment Analysis

Joint Lead Management With Business

Partners



Lead Generation from 3rd party systems









Transact





Sales Planning



Org.-Management

Territory Management

Change Management



Sales Budget

Sales Activity Planning

Pricing Definition



Incentive & Commission Management





Key Account Planning



Monitoring of Plan/Targets & Actual

Multidimensional Analysis



Strategic Sales Planning

Joint Sales Planning



Demand Planning



Catalog Exchange



Account & Contact Management

Business Partner Management

Customer Hierarchies

Contract & Agreements

Activity Management



Business Partner Cockpit

Monitoring of Customer Related Key

Performance Indicators



Product Recommendation





GIS (Geographical Information System)

Analysis

Personalized Catalog Views





Catalog with Advanced Search

Self Service for Registration, Address

change, etc.

Contract Management





Opportunity Management





Sales Methodology





Sales Assistant



Opportunity Qualification

Opportunity Assessment

Activity Management



Product Configuration



Activity Monitoring



Competitor Analysis





Opportunity Pipeline

Product Analysis



Buying Center Analysis









Win-/Loss Analysis



Joint Opportunity Management









Teleselling







Assess Qualification of Agents





Scheduling of Interaction Center Agents







Call List(s)

Script Design



Outbound Calling







Automated Call Support

Multi-channel Interaction







Interactive Scripting

Interaction & Transaction Support





Target Group Specific Cross- & Up Selling



Activity Management

Logging









E-Selling





Shopping Basket Management



Quick Order Entry

Order Templates



Product Configuration





Pricing Engine









Rule Based ATP Check





Intelligent Agent

Request for Quotes



Contracts





Rule Based Auctioning



Auction Management





Bidding Cockpit

Tax Calculation

E-procurement Integration

Marketplace Connectivity



Collaborative Selling



Customer Service Center

B2B / B2C Templates

Web Shop design

Shop Management

Customer Services









Field Sales



Synchronization of Data



Business Partner Management

Contract & Agreements

Activity Management





Monitoring of Customer Related Key

Performance Indicators



Product Configuration



Product Recommendation





GIS (Geographical Information System)

Analysis





Opportunity Management





Order Acquisition





Order Acquisition

Inquiries

Quotations

Sales Orders

Sales Contracts

Leasing Contracts

Product Configuration



Product Proposals



Cross- / Up Selling



Pricing









Tax Determination



Product Availability



Commission Management

Monitoring Orders



Analysis of Pricing

Order Templates





Real Time Credit Card Authorization



One Step Buy & Sell

Service Contracting









Fulfill





Fulfillment Planning

Availability of Dates & Quantities

Delivery & Shipment Dates

Freight Cost Estimation



Foreign-Trade

Transportation Type

Vehicle Scheduling

Payment Terms

Billing Plan

Revenue Recognition

Shipment Tendering

Transportation Marketplace









Logistics Management



Reservation of Product

Delivery

Handling Unit Management

Picking & Goods Issue

Transportation

Freight Cost Calculation

Complaints

Vendor Managed Inventory

Backorder

Work List

Backorder Monitoring

Transportation Monitoring

Online Order Tracking

Shipment Tendering

Advanced Shipping Notification (Web)

Proof of Delivery

Multiple Shipping Profiles



Credit Management



Credit Check

Payment Card Processing







Saved Shopping Basket

Payment History



Credit Risk Analysis



Consolidated Billing

Clearing House Integration



Billing



Single and Collective Billing

Order and Delivery related Invoices

Credit and Debit Memos

Pro Forma Invoice

Cancellation

Rebate Agreements

Invoice Lists with Factory Discount

Billing Due List

Work List for Billing Processing

Intercompany Billing Processing

Electronic Bill Presentment

Connection with Freight Calculation

Connection with Tax Calculation





Incentive & Commission Management



Compensation Planning



Product Based Compensation



Sales Targets



Sales Force Organization Management

Personal Compensation Information



Analysis of Sales Force Effectiveness



What-if Compensation Analysis

Collaborative Compensation









Service





Service Planning



Generation of Call- & Email-Lists

Service Products



Activity Management

Proactive Service

Long Term Resource Planning and

Forecasting

Resolution Statistics

Cost Analysis

Profitability Analysis



Workload Planning



Product Lifecycle Monitoring

Order Analysis

Joint Service Planning



Customer Care & Help Desk

Service Request Management

Complaint / Return Material Authorization

Mgmt.

Appointment Offering

Service Level Agreements



Activities Management

Service Contracts

Business Partner/Contact Management

Customer & Service History

Escalation & Workflow

Resolution Statistics

Cost Analysis



Product Lifecycle Monitoring



Call Logging



Interactive Script Evaluation



Call Statistics







Session Replay





Voice over IP



Contracts & Installed Base Management

Installation Maintenance

Component Monitoring

Partner Management

Contract Management



Component Address Management

Status Management

Serialization of Products

Service Order Visibility

Installation Comparisons

Version Control

Warranty Processing

Customer Portfolio Analysis

Quality Monitoring

Cost Analysis



Customer Self Service





Enterprise Intelligence

Case Based Reasoning



Solution Database

Search Engine



Interactive Intelligent Agent

Natural Language Navigator



Frequently Asked Questions

Order Processing for Search Results



Summarizer



Score Analytics



Self Service Solution Finder



Online Service Requesting



Co-Browsing



E-Service

Online Order Status



Real-time Order Tracking

Display Invoice

Return Handling



Form Based Service Requests

Service Marketplaces



FAQ







Call Back

Co-Browsing



Page Push









e-Mail







Chat









Field Service / Dispatch

Order Management



Resource Planning

Remote Dispatching

Customer & Service History

Billing/Invoicing



Time, Material, Expense Confirmation

Contract Management

Available to Promise Check

Status Management



Employee Availability

Time Zone Control

Advanced Shipment

Inventory Management



Mobile- & Paging Usage

Team Performance Analysis





Workload Analysis

Order Analysis



Profitability Analysis

Customer Order Tracking

Work Confirmations



Online Invoice Display

Systems

Brief Description of the functionality required

In the Customer Engagement phase, the main capabilities refer to the areas of

Marketing and Sales. Marketing Analytics include market exploration, marketing

planning, lead analysis and campaign planning & optimization, allowing to gain insight

about market and customer characteristics and apply it to plan and optimize

marketing processes. Campaign Management enables complete marketing

campaigns, including planning, content development, audience definition, market

segmentation, and communications. Telemarketing facilitates the actual lead

generation and qualification through a variety of channels. It includes list management

and supports the execution of the actual contacts. E-Marketing enables

implementation and execution of personalized, real time, mass marketing campaigns

over the internet starting with identifying, attracting and differentiating the target

prospects, and then interacting with them by offering customized content and

products. Lead Management allows to develop new leads through lead qualification,

routing and tracking, eventually passing them on as sales opportunities taken over by

opportunity management.

Marketing Planning/Analytics includes market exploration, marketing planning, lead

analysis and campaign planning & optimization, allowing to gain insight about market

and customer characteristics and applying it to plan and optimize marketing

processes.

Use information and data from history and/or third party vendors in order to get an

idea about market potential and potential success of (new) product and/or sales-

organization. BW

Create a marketing plan with a structured hierarchy of campaigns. Plan budgets,

channels and decision workflows.

Calendar with entries of all campaign relevant dates - approvals, events, activities,

tasks and deadlines.

Numerous predefined key figures are available in Marketing Planning and Campaign

Management. The key figures are defined from a business point of view in the key

figure catalog of the Strategic Enterprise Management Corporate Performance

Monitor. The mySAP CRM hierarchy node was created in this catalog. It contains the

following three groups: Marketing monitoring key figures, Marketing performance key

figures and Marketing monetary key figures. All key figures are transferred to the

Business Information Warehouse and are available to the Info Cubes and Queries for BW

carrying out specific analysis. SEM

Marketing managers can plan, structure, and budget their marketing plans via the

marketing manager Workplace - creating for example chronological, product-

oriented, or customer-oriented planning structures. Integration with office productivity

solutions allows the marketing manager to plan budgets and schedule using familiar

tools such as Microsoft Excel and Project. Microsoft Project can be used (online or

offline) as an alternative (optional) interface for detailed marketing planning. The BW

planned budgets and KPIs can then be matched in the Business Information SEM

Warehouse against actual values coming directly from operational systems, such as R/3-CO-PA

mySAP CRM and mySAP Financials. MS Project 2000

Creating a corporate brand needs a structured way of campaigns, promotions and

activities based on definitions and information.

Discover new market opportunities through analysis of customer behavior, interaction

history and external data. BW

Use the right marketing mix of indicators like customer target segment, channel, time

and/or budget. BW(2.1C)

Use data about customer behavior in purchasing and interacting with the vendor in

order to find patterns or to improve processes. BW

Plan, define and describe product and brand relevant information like naming,

description, activities, etc.

Joint planning of campaigns together with external agencies or groups. EP (5.0)

Interfacing to other (legacy) systems - being able to create and read exchange-files

with support of open standards.

Campaign Management - enables complete marketing campaigns, including

planning, content development, audience definition, market segmentation and

communications.



Planning of campaigns - define budget, target group, channel, etc. The campaign

manager is responsible for the actual planning, execution, and monitoring of

marketing campaigns. To accomplish these tasks, BW provides Business Content BW, SEM for KPI

information in the form of workbooks. Each task corresponds to a cluster of one or planning

more workbooks. The workbooks contain one or more queries that yield the relevant R/3-CO/PA for

information (e.g., Marketing Key Figure Planning – Costs/Revenues vs. Actual, etc.) actuals

Create (interactive) target group for dedicated set of campaigns. "Play" with attributes

like gender, age, geographic area, historical transactional data (sales orders, BW for historical

activities) etc. transactional data

Execute campaigns through the various dedicated channels like newspaper, internet

(e-mails), direct contacts, etc.

Create Call Lists for Telemarketing outbound campaigns and generate set of email-

addresses for personalized internet campaigns.

Create material for interaction with target customer segment: e.g. scripts for

Telemarketing outbound campaigns and templates for personalized emails for

internet campaigns.

Setup, execute and track event-relevant information.

Optimize campaigns regarding costs, effectiveness, channels, etc. BW

Allocate products for reseller-channels according to planned sales.

Pricing and conditions according to customer specific profile. IPC

Ongoing tracking and monitoring of predefined goal-relevant key performance

indicators. BW (2.1C)

Analyze members of target group for specific campaign. BW (2.1C)

Monitor response "feedback" of ongoing or planned campaign. Therefore use for

example sample groups. BW (2.1C)

Analyze return of monetary investments of a campaign. Look at planned/actual

budget, take revenue of related orders into account. Requires BW release 2.1C or

higher BW (2.1C)

Collaborative management of joint marketing events. Therefore use common

information of defined campaigns. EP (5.0)

Let another group (internal or external) or organization plan and/or execute a defined

marketing campaign. EP (5.0)

Telemarketing - facilitates the actual lead generation and qualification through a

variety of channels. Includes list management and supports the execution of the

actual contacts.



In the Call List workspace component you see the Call Lists that are assigned to you.

When you choose the one you want to work with, a new workspace/tab containing the

contents of the Call List is brought up. You can preview information about each call.

Design and create outbound campaign script for interaction center agents.

The system will initiate calling the number assigned to the call list item you choose to

dial CTI

Business Partner Search will reflect relevant Business Partner information. If a

specific Interactive Script is assigned to the Call List, this script will be launched in the

Application Area. If an Activity is pre-assigned to the Call List item, this Activity will be

filled in the Activity workspace component.

Use various channels to reach business partner: telephone, email, SMS, etc.

With Interactive Scripting you navigate easily through a tree structure of questions.

You select appropriate answers based on the called Business Partner's replies. You

may also launch required business functionality from the Interactive Scripting

component.



You can access your most commonly-used transactions and functions to process the

call quickly and efficiently. Depending on the purpose of the call, you may want to

create a Sales Order, Service Request or something else. You can view a list of

historic business object data (Sales Orders, Activities, Services Requests and other

objects) for the current business partner in the Interaction History component.

During the call, or once the call is completed, you maintain the Activity if required.

The system creates comprehensive logs of all actions performed during the call. CTI

E-Marketing - enables implementation and execution of personalized, real time, mass

marketing campaigns over the internet starting with identifying, attracting and

differentiate the target prospects, and then interact with them by offering customized

content and products.

Define and create content for the web - products, descriptions, etc. ISA

Rule-based personalization of content. ISA

For publishing of marketing documents. ISA

Various multimedia objects (e.g. graphics, documents, audio and video files etc.) can CRM Knowledge

be assigned to products. Unlimited use of hierarchies and catalog variants (e.g. Base (part of

possibility to copy hierarchy nodes and use those in positions in the catalog); multi Enterprise

language, multi-currency, multi-country, multi-units of measures. Intelligence)

It is possible to import and export existing catalog data via XML (e.g. from third party

catalog to product master). Interface to connect the Internet Sales catalog to an e-

procurement system. Interface to connect third party catalogs to the Internet Sales

(future release). ISA

Products from multiple vendors are presented on the Web by maintaining a common

multimedia product catalog.

Information and product offers according to customers target group.

Internet Sales integrates with the template based personalized emails of mySAP

CRM Campaign Management, which also allows for automated campaign monitoring

and profitability assessment. ISA

Internet Sales provides target group specific cross-selling relationships between

products, which can be defined based on analytical data from Business Intelligence or

on explicit knowledge of the marketer. ISA

Up-Selling relationships can be defined by a marketer which then show up in the web

shop. ISA

Visitors are greeted by Name and can be identified by a referencing URL. ISA

Target group specific recommendations can be automatically generated from

Business Intelligence analysis or manually entered by a marketer. BW (2.1C)

Bestseller lists based on various criteria, e.g. best selling products last week, catalog

area, etc. BW

Lead Management - allows to develop new leads through lead qualification, routing

and tracking, eventually passing them on as sales opportunities taken over by

opportunity management.

Manage contact (address) information from business partners

Identification: 3rd

Find and manage duplicated business partner in master-data. party software

Generate leads (contact data plus additional information for potential sales

opportunity).

Bring the lead to the right employees (e.g. telemarketing organization) and/or partners

in order to qualify it further.

Get more relevant information about the potential sales opportunity to qualify it for the

sales team. Survey Suite

Get information about where the lead came from. Lead is typically a "feedback" or

response of a marketing campaign. So tracking and monitoring the lead and the

potentially generated opportunity gives closed-loop information for marketing tasks. BW

Displays the whole process of generating leads: campaign, channel, product, price,

etc. BW (2.1C)

Displays the whole process of lead qualification: basic information, routing process,

sources of additional data, etc. BW (2.1C)



Displays the channels where leads came from: Web analytics, response rates, etc. BW (2.1C)

Displays analytic data regarding the product that the lead refers to. BW (2.1C)

Analyze returns of monetary investments of a lead. Look at planned/actual budget of BW (2.1C)

campaign, and take revenue of related orders into account. R/3-CO/PA

Collaborative management of (joint) leads. Therefore share relevant information with

dedicated business partner. EP (5.0)

Use other (external) systems for lead generation and include them in marketing/sales

process.

In the Business Transaction phase, capabilities center mainly around Sales,

comprising support for all activities and processes that have to do with selling to a

customer and taking orders. · Sales Analytics - include sales and profit planning,

pipeline/sales funnel analysis, sales cycle analysis, sales organisation analysis and

allow to optimize sales processes. · Account & Contact Management - enables to

manage monitor and track all information that is relevant about customers and

business partners. · Opportunity Management - provides sales tracking and sales

forecasting; helps plan and manage sales approaches, identifies key decision

makers, and estimates potential-to-buy and potential closing dates. · Telesales - via

the Interaction Center manages inbound and outbound calls and efficently supports

sales activities over the phone. It handles high call volumes and integrates sales

information from enterprise systems and product information from online catalogs. ·

Field Sales - delivers key customer and prospect information to sales personnel in

the field, facilitates planning and maintenance of sales activities, such as

appointments, visits, and calls, and provides activity reports. Field Sales also creates

Sales Analytics - include sales and profit planning, pipeline/sales funnel analysis,

sales cycle analysis, sales organization analysis and allow to optimize sales

processes.

Setup and manage the sales organization and territory in order to serve the customer

and prospects best.

Define and plan which sales team should be directed to which customers.

Support change of organizations.

BW

Setup and manage sales budget. R/3

Plan sales activities

Define pricing dedicated to sales situation. IPC

Manage incentives and commissions for sales people. Incentive and Commission CRM-ICM

Management itself is done on SAP R/3. R/3(4.7)-FI

BW (2.1C)

Mobile Client for

Plan Key Account activities: Sales team, dedicated items, etc. KAM

BW (2.1C)

Have a look at planned/targets and actual sales related key performance indicators. SEM

Analysis of Sales-plan in various combinations. BW

Plan sales activities on a more strategic level. Get balanced scorecards (key BW

performance indicators) from management. SEM

Collaborate planning of sales together with business partners. EP (5.0)

Planning of the demand chain starting from customer and market demand of

products.

Exchange sales planning relevant catalog information with other parties of sales

process.

Account & Contact Management - enables to manage monitor and track all

information that is relevant about customers and business partners.

Prospects - Customers - Competitors - Partners - Employees

Example: is subsidiary of, belongs to common holding, etc.

Sales contracts and agreements about products and services.

Manage all activities referring to sales/opportunity process.

Show all relevant information about and related to a business partner enhanced with

a dedicated set of functionality.

Displays business partner figures like number of employees, revenue, buying

behavior, satisfaction, etc. BW

Recommend a product to a specific customer situation based on his contracts,

installed base, etc.

BW

3rd party GIS

Display analytical information with relevance to geographical data in a map. Examples software (I.e.

are market potential analysis, sales territory coverage, etc. ESRI)

Have a specific view on dedicated products and catalog information.

IIA (part of

Enterprise

Powerful search capabilities to easily find products in a catalog. Intelligence)

Use e-Service Internet access to register and change data and to start and track

activities and requests. ICSS

Manage sales and service contracts.

Opportunity Management - provides sales tracking and sales forecasting; helps plan

and manage sales approaches, identifies key decision makers, and estimates

potential-to-buy and potential closing dates.

Support the sales process with usage of a Sales Methodology. This is based on a

template approach which allows to define and use various existing Sales

Methodologies.



The Sales Assistant component supports run through the sales/opportunity process. It

helps to assess sales stages by asking a couple of questions to the salesmen.

Qualify opportunity situations. Get all relevant information about it in order to drive it

through the sales cycle. Involve the right members of the sales team.

Assess opportunity situation and rank the winning probability.

Manage all upcoming and planned activities; sales calls, appointments, meetings,

tasks, etc.

Configure products and variants due to customer specific requirements. Use

customer specific pricing based on situation, business rules and contracts. IPC



Monitor activities of whole sales team in order to improve and optimize sales process.

Document and use competitor information about involvement in the opportunity. Use

all relevant information about competition behavior.

See selected list of opportunities and their different sales stages. Sales managers

need a quick overview of which opportunities in their area are in which phase in order

to spot any potential problems or delays. BW

Analyze product in the context of the sales cycle. BW

Collect relevant information about the buying center for an opportunity (i.e., who is

decision maker, who is influencer, etc.). BW

Analyze win-/loss situations, further optimizing sales cycles. In order to plan which

customers should be targeted, or to see where your company is having difficulty

generating sales, sales managers need to analyze which opportunities lead to sales

orders and which are not successful.

This query therefore provides you with a lists of opportunities per employee or sales

organization with their status (won or lost) and the reasons for this status, as set by

the employee. BW (2.1C)

Collaborative opportunity management together with external business partners who

have access to all relevant information which are needed to close the deal. EP (5.0)

Teleselling - via the Interaction Center manages inbound and outbound calls and

efficiently supports sales activities over the phone. It handles high call volumes and

integrates sales information from enterprise systems and product information from

online catalogs. Additional software components needed include Computer

Telephony Integration (CTI) ,Telephony Gateway and Switch.

In order to run sales calls, agents need to have the right knowledge about e.g.

products, customers, and more. You can check this qualification by an agent

assessment. CIC-WFM

A central task of an Interaction Center Manager is the scheduling of his agents.

Therefore he needs to have a lot of information about skills, availability times and

more which helps him doing this action item. CIC-WFM



In the Call List workspace component you see the Call Lists that are assigned to you.

When you choose the one you want to work with, a new workspace/tab containing the

contents of the Call List is brought up. You can preview information about each call.

Design and create outbound sales script for interaction center agents.

The system will initiate calling the number assigned to the call list item you choose to

dial. CTI

Business Partner Search will reflect relevant Business Partner information. If a

specific Interactive Script is assigned to the Call List, this script will be launched in the

Application Area. If an Activity is pre-assigned to the Call List item, this Activity will be

filled in the Activity workspace component.

Use various channels to reach business partner: telephone, email, SMS, etc.

With Interactive Scripting you navigate easily through a tree structure of questions.

You select appropriate answers based on the called Business Partner's replies. You

may also launch required business functionality from the Interactive Scripting

component.

You can access your most commonly-used transactions and functions to process the

call quickly and efficiently. Depending on the purpose of the call, you may want to

create a Sales Order, Service Request or something else. You can view a list of

historic business object data (Sales Orders, Activities, Services Requests and other

objects) for the current business partner in the Interaction History component.



When an agent talks to a customer in order to sell a product, he can Cross- and up

sell with the help of information and recommendations he gets from the system.



During the call, or once the call is completed, you maintain the Activity if required.

The system creates comprehensive logs of all actions performed during the call. CTI

E-Selling - provides comprehensive capabilities for selling products and services via

the Internet while creating a new, strategic sales channel. Covering all phases of the

sales cycle, sophisticated product selection, multimedia product catalogs, advanced

personalization, online product configuration, convenient shopping basket

management, secure transactions, complete order status checking, as well as

payment processing and fulfillment are supported. Contract completion, intelligent

web analytics and a flexible web design based on state-of-the-art technology tops off

the solution.

Goods can be picked from the catalog and put into and removed from a virtual

shopping basket (shopping cart). Once the customer has found everything he wants

to order, he can order the whole shopping basket.

In the B2B scenario customers can directly enter the product/article number without

having to navigate through the catalog.

Customers can create templates that can be used for later/recurrent ordering.

Customers can configure products online, view the corresponding price and order.

Requires IPC. IPC

Standard pricing, pricing according to contracts and pricing of configurable products is

supported. IPC



Rule based ATP (available to promise) check supports availability check across

multiple plants (e.g. if product is not available in plant A, check in plant B) and offers APO (advanced)

product substitution (e.g. product X is not available, offer product Y). or R/3 (simple)

"Product Advisor"

(3rd party

Automated individual and interactive consultant to get the requested products. software)

Create quotation to retain the order conditions for a certain period of time.

The agreements of value and quantity contracts are available in Internet Sales.

Customers can call off products from these kind of contracts.

The seller can create forward, full-lot auctions with or without reserve price. For the

future release other auction mechanism such as broken-lot, bid-increment etc. could

be incorporated in the current solution.

Catalog products can be put up for auction using Internet Sales. The buyer, based on

his target group, can be invited via email to participate in the auction.

The seller can modify the auction states. The progress on the auction item can be

tracked both by the seller and the bidder(buyer).Both can see the bid history on each

auction with their own specific views.

TTE (Tax

Transaction

Engine)

3rd party tax

software (I.e.

Automated calculation of country specific taxes to get the gross price of the order. Vertex, Taxware)

One-step-business via the standardized catalog interface. EBP (3.0)

Using Internet Sales as an on-ramp to Marketplaces.

Multiple suppliers merge and meet with a large number of customers at a common,

institutionalized place on the Internet. EP (5.0)

Call center, chat, call back, voice over IP, co-browsing, e-mail and page push are

supported CIC, CTI

Complete preconfigured templates for B2B and B2C scenarios

Creative and flexible Java based Web design.

Comprehensive tools for intelligent Web shop management.

Order status check, invoice status, change address, ship to locations, etc. ICSS

Field Sales - delivers key customer and prospect information to sales personnel in the

field, facilitates planning and maintenance of sales activities such as appointments,

visits, and calls, and provides activity reports. Field Sales also creates quotations and

takes orders. Mobile Sales - supports the field sales force using mostly autonomous

mobile devices - Handheld Sales - enables the usage of lightweight, wireless devices

in an efficient manner.

Synchronize all Salesmen-dedicated information to the field personnel: Business

Partner, Contracts, Products, Installed base, Pricing, Activities, etc.

Use Salesrep-dedicated information about Prospects - Customers - Competitors -

Partners - Employees.

Sales contracts and agreements about products and services.

Manage all activities referring to sales/opportunity process.



Display business partner figures like number of employees, revenue, buying behavior,

satisfaction, etc. For disconnected mobile solution these kind of reports need to be

prepared in the center component which has access to the needed data. BW

Configure products and variants due to customer specific requirements. Use

customer specific pricing based on situation, business rules and contracts. IPC

Recommend a product to a specific customer situation based on his contracts,

installed base, etc.

BW

Display analytical information with relevance to geographical data in an easy to 3rd party GIS

understand way in a map. Examples are market potential analysis, sales territory software (I.e.

coverage, etc. Requires GIS software (e.g., ESRI, etc.). ESRI)

Opportunity Management provides sales tracking and sales forecasting; helps plan

and manage sales approaches, identifies key decision makers, and estimates

potential-to-buy and potential closing dates.

Order Acquisition - supports the order acquisition and order entry process of products

and services by using product proposals, quotations, tax determination and product

availability checking capabilities.

Order Acquisition - supports the order acquisition and order entry process of products

and services by using product proposals, quotations, tax determination and product

availability checking capabilities.

Creation and management of Inquiries.

Creation and management of Quotations.

Creation and management of Sales Orders. Sales Orders can be generated from

Quotations.

Creation and management of Sales Contracts.

Creation and management of Leasing Contracts.

Configure products and variants due to customer specific requirements. IPC

Propose a product to a specific customer situation based on his contracts, installed

base, etc.

During order process the system provides cross- and up-selling information and

proposals.

Customer specific pricing based on situation, business rules and contracts is provided

by the system. IPC



TTE (Tax

Transaction

Engine)

3rd party tax

software (I.e.

Country-specific tax determination is supported by the system. Vertex, Taxware)

Available to Promise (ATP) - Check, if promised product is in stock and when can it

be delivered APO or R/3

CRM-ICM

Manage commission payments for sales people (link to back office functionality). R/3(4.7)-FI

Have a look at the list of order information in order to get status-information.

Pricing analysis is possible at the time of Pricing the document or Item. Analysis is IPC

possible for Customer preferred prices and applicable discounts. BW

Predefined Order Templates can be used.

3rd party credit

card processing

Check credit rate real time. software

Link buying- and selling business-process together into an one step buy and sell

transaction.

Create and sell Service Contracts during order entry.



Order Fulfillment is about monitoring the complete order life-cycle process. mySAP

CRM supports this phase with the following key functional capabilities: · Fulfillment

Analytics - include supply chain and financial analysis, providing the capability to

better understand and optimize fulfiment processes. · Logistics Management -

provides the ability to track and trace orders at all points along order management,

manufacturing, distribution, and service processes; proactively notifies customers of

changes that affect delivery by allocation of resources in real-time at the front-end,

includes real-time access to inventory levels, production capacity, and lead-time

requirements across the entire supply chain. · Credit Management - provides credit

check with use of information about payment history and credit risk analysis · Billing -

provides information about customer contracts, rebates, billing status, and accounts

Fulfillment Planning - include supply chain and financial analysis, providing the

capability to better understand and optimize fulfillment processes. Fulfillment itself is

done in SAP R/3 (or any back end ERP system). R/3

Check whether ordered products are available and can be delivered on time. APO or R/3

Get delivery and shipment date proposals from fulfillment system.

Use estimated information about Freight costs from fulfillment system.



Get and use information about Foreign trade business rules from fulfillment system

Get information about offered transportation types.

Schedule vehicles for delivery order.

Offer and use a selection of payment terms.

Define and manage a billing plan.

Get revenue information from fulfillment system.

Get information about offered shipments.

Support access to public or private exchanges - transportation marketplaces.



Logistics Management - provides the ability to track and trace orders at all points

along order management, manufacturing, distribution, and service processes;

proactively notifies customers of changes that affect delivery by allocation of

resources in real-time at the front-end, includes real-time access to inventory levels,

production capacity, and lead-time requirements across the entire supply chain.

Logistics Execution itself is done on SAP R/3 (or any back end ERP system). R/3

Get a product reservation through to the fulfillment system. These kind of

reservations could come from a marketing campaign or a VIP customers.

Monitor delivery of products.

Handle Unit Management.

Support pick and pack and goods issue processes.

Define transportation for order.

Use information about Freight costs from fulfillment system.

Support handling of complaints with warranties and product returns.

Let vendor manage inventory of customer.

Support backorder processing.

Create and use work lists.

Monitor backorder processing.

Monitor transportation.

Order tracking via internet e-Service application.

Define shipment.

On demand and pushed shipping information over the web.

Is the order delivered?- Check.

Define multiple shipping options with the relevant information.

Credit Management - provides credit check with use of information about payment

history and credit risk analysis

- Early warning list - Customer specific credit limits - Automatic communication and

process handling - Supporting distributed systems

Authorization CVV (card verification value) check Address verification

Goods can be picked from the catalog and put into and removed from a virtual

shopping basket (shopping cart). Once the customer has found everything he wants

to order, he can order the whole shopping basket. During the shopping the basket

could be saved. ISA

A history of payment processes could be collected and saved.

Analysis of credit risk could be achieved with usage of history information and

external statistical data. BW



Consolidated billing with use of multiple (external) billing engines can be provided.

Integration of clearing house processing is possible.

Billing - provides information about customer contracts, rebates, billing status, and

accounts

Billing can be provided with a bill directly for each billable product/service or in a

collective way with just one bill for a couple of products/services.

Use order- and delivery-related invoices for billing.

Credit and Debit Memos

Support of pro forma invoices possible.

Cancellation of billing.

Usage of agreements on rebates.

Invoice Lists with Factory Discount

Billing Due List

Work Lists for Billing Processing

Support of bill processing over company borders.

Presentation of bills in an e-Service scenario.

Connection of billing to freight calculation possible.

Connection of billing to tax calculation possible.

Calculate and process sales and brokerage commissions related to your product and

service offerings based on Sales Targets. Manage your internal and external sales CRM-ICM

force based on Sales Force Effectiveness. R/3(4.7)-FI

A Compensation Plan defines the different performance measures the employee will

be evaluated and paid on.

Calculate and process sales and brokerage commissions related to your product and

service offerings

Determine bonuses and incentives by comparing achieved results and predefined

objectives

Manage your internal and external sales force, define their contracts, agreements and

the network or organizational structure they belong to

Employees can review their payment amounts and quota achievement

Carry out evaluations of your sales force results by different criteria: related to the

product, region, organization, etc BW



Simulate Incentives and Commissions evolvement based and planned Sales revenue BW

Plan and Manage Business Rules for Joint Opportunity Compensation

The Customer Service phase focusses on Service capabilities, dealing with

everything that has to do with customer service and support. It involves centrally

performed service management functions, remote service via the Interaction Center

and support for a service force in the field. · Service Analytics - include Service

Status and Process Analysis, Service Cost and Profitability Analysis, allowing to plan

and optimize service and support processes. · Customer Care and Help Desk -

supports remote interactions with customers and efficient tracking and resolution of

incidents and service requests. · Installed Base Management - handles the history

and details of customer installations, including warranty processing and quality

monitoring. · Enterprise Intelligence - supports the resolution of issues in a guided

and interactive manner, through the usage of sophisticated search algorithms and

intelligent agents working on an integrated solution database. · Field Service and

Dispatch - delivers and tracks customer and account information for field service

personnel, thus ensuring more rapid and accurate customer service. Provides service

planning and forecasting, scheduling, and dispatching functionality based on tight



Service Planning - include Service Status and Process Analysis, Service Cost and

Profitability Analysis, allowing to plan and optimize service and support processes.

Create Call Lists for Service calls and generate set of email-addresses for

personalized internet interaction requests.

Define and describe Service offering, Products, Contracts etc.

Manage all activities referring to service process: follow-up activities, solving requests

etc.

Get in contact with a customer due to possible upcoming Service needs. These

proactive Services could for example come up because vendor got information about

possible upcoming problems.

CRM-RPT

Long-Term Resource Planning & Forecasting APO

Resolution Statistics BW

Analyze costs of Service BW

Analyze profitability of Service processing. BW

CRM-RPT

Planning of Workload based on (upcoming) Service Requests. APO



Analyze and monitor product lifecycle in order to get prepared for service requests. BW

Analyze orders for potential (upcoming) service issues. BW

Collaborative Service Planning together with (external) Service groups. EP (5.0)

Customer Care and Help Desk - supports remote interactions with customers and

efficient tracking and resolution of incidents and service requests.

Management of Service Requests. Creation of (follow-up) activities.

Handling of Complaints and management of Returns. Requires SAP Business

Workflow.

Offering of appointments for services.

Creation and management of individual Service Level Agreements (SLAs).

Manage all activities referring to service process; follow-up activities, solving

requests, etc

Manage Service Contracts.

Prospects - Customers - Competitors - Partners - Employees

Collect and manage customer information for Service History overview. BW

Process workflows and escalations

Handle resolution statistics BW

Analyze costs of Service. BW



Analyze product lifecycle in order to optimize and plan (upcoming) Service request. BW

Log and save every interaction and transaction with the customer / business partner

in order to get valuable information about future customer behavior. CTI



Evaluation of script dialogs with a customer in order to optimize and improve process.

Provide Call Statistics with use of telephony system, switches, etc. Requires CTI CTI

analytics or BW release 2.1C or higher. BW (2.1C)



Search several sessions based on selectable criteria Play back the customer session

to identify where the customer experienced problems Capture customer actions in the

web shop that can later be analyzed along with historical customer and order data CTI

Request that a customer service representative returns a call Use Voice-over IP

technology instead of a telephone line Choose immediate call-back or call-back

during a time range CTI

Installed Base Management - handles the history and details of customer

installations, including warranty processing and quality monitoring.

Management of Contracts and Installations on customer/business partner site.

Monitor the components.

Manage partner involvement for e.g. installation or support of product.

Manage contracts.

Manage individual addresses of products. For example: machine "A" is in building "1"

and machine "B" is in another subsidiary in another city, etc.

Manage status information of various products and contracts.

Use of Serial Numbers, individual products, etc

Service Order Visibility

Support comparison of different installations.

Support Versioning of products

Provide Warranty processing.

Analyze customer portfolio. BW

Monitor quality of products.

Analyze Service costs. BW

Provide Self service application via the internet for customer and business partner

access. ICSS

Enterprise Intelligence - supports the resolution of issues in a guided and interactive

manner, through the usage of sophisticated search algorithms and intelligent agents

working on an integrated solution database.

From problem to solution with "Case Based Reasoning" methodology support.

Provide Problem-solving Solution Database with specific views for different users

(Filtered Access).

Powerful search capabilities to easily find solutions in a Solution Database.

This component provides another way of finding solutions - It helps navigate through

the database by interactive querying the requester.

Navigate through the Solutions by using natural language.

A list of frequently asked questions (FAQs) can be generated based on real question-

statistics.

Automatic order processing for search results is supported.

The summarizer helps to summarize a solution out of several solution-hints in a

bigger solution text.

Score Analytics provide a feedback mechanism for the quality of solution. This

measurement supports further processing. BW



Online Access to various Solution finder components (e.g. the generated FAQs, etc.). ICSS

It is possible to use predefined Service request forms for online requests over the

internet. ICSS

Jointly browsing/surfing to the right solution in Solution Database can be provided with

this feature. ICSS

E-Service - offers customers, prospects and business partners access to information

and self service functions via the Internet. ICSS

Customers can check the status of their orders directly in the web shop.

Customer can track the actual position of the delivery with external logistics provider

(e.g. FedEx).

Customers can view their detailed invoices directly in the web shop.

Handling of Product Returns via the internet

Creation of forms for service requests. These forms could be used, for example, in

self service internet applications (e-Service).

Link to public and/or private exchanges - Service marketplaces.

A list of frequently asked questions (Fans) can be generated based on real question

and statistics.

multi channel

Request that a customer service representative returns a call Business partner interface server

information (name, phone number) is defaulted Choose immediate call-back or call- (3rd party-AMC,

back during a time range. Genesys)

Customer and agent "share" the same web shop page, usually so agent can show the

customer requested information Used in conjunction with an existing communication

session. SAP Interaction center supports multiple communication channels.

Telephony and e-mail integration are included as well as fax, pager, SMS, web-chat, CIC and 3rd party

co-browsing, or VoIP. software

Agent can send a static file or page to the customer. Used in conjunction with an CIC and 3rd party

existing communication session. software

Customer asks a question via e-mail via "mail-to" and via Internet form is supported

E-mail is routed to the appropriate agent. E-mail integration available for MS

Exchange or Lotus Domino via Simple Mail Transfer Protocol (SMTP) and

SAPconnect. SAP Business workflow may also be required for automated routing of

emails (e.g., to 'person responsible', etc.).

multi channel

Customer requests a chat with an agent. Agents can handle multiple sessions. interface server

Context (data) from the web shop page that the customer is visiting is available to the (3rd party-AMC,

agent. Genesys)



Field Service and Dispatch - delivers and tracks customer and account information for

field service personnel, thus ensuring more rapid and accurate customer service.

Provides service planning and forecasting, scheduling, and dispatching functionality

based on tight integration with fulfillment systems; - Mobile Service supports the field

service force using mostly autonomous mobile devices - Handheld Service enables

the usage of lightweight, wireless devices in an efficient manner

Manage Service Orders (and product orders) on site.

CRM-RPT

Planning of resources (employees and material) APO

Dispatch field service personnel. BW

Use customer and Service history

Bill and invoice on site for services, materials, etc



Service confirmation and feedback about time, material, and expenses supported. CATT

Use and selection of the appropriate contract for delivered service requests.

Check availability of Service (people, material, skills, etc.) APO or R/3

Manage status information of various products and contracts.

CRM-RPT

Information about employee availability APO

Manage organizations in different time zones.

Support advanced shipment capabilities.

Manage inventory.

Use of various mobile technologies in order to communicate with the field service 3rd party

employees. software

Analyze team performance. BW (2.1C)

BW (2.1C)

CRM-RPT

Analyze Workload of individuals and team. APO

Analyze orders for potential (upcoming) service issues. BW

BW

Analyze profitability of Service processing. R/3-CO-PA

Monitor and track customer orders.

Exchange confirmation status information between center and field.

Display invoices on the mobile devices in order to get confirmation and to bill the

service requester.

In Scope Project

(Y/N)? Phase Comments

Brief Description Note:

unless indicated otherwise, all require BW release 2.1C In Scope

Functionality or higher. (Y/N)?



Marketing Planning/Analytics - include market

exploration, marketing planning, lead analysis and

campaign planning & optimization, allowing to gain

insight about market and customer characteristics and

Customer & Marketing Analytics apply it to plan and optimize marketing processes.

Campaign Reporting & Monitoring Get information about the running of the campaign.

Monitor and benchmark the whole process of customer

and business partner engagement. Find improvement

Engage Process Benchmarking potential.

Log and save every interaction and transaction with the

Collect History Interaction Data for customer / business partner in order to get valuable

Customer Profiling information about future customer behavior.

Customer profiles, such as ABC Analysis, provide

insights into customer structures. Customer

scores, such as the assessment of the overall

attractiveness or satisfaction of a customer, offer an

ideal way of forging different aspects into a common

statement. In this way, different aspects can

be weighted differently and used to perform an integral

assessment of the customer. The results

from this assessment can then be used to allocate your

resources in marketing, sales, and service

Customer Profiling to the right customers.

Alert for specific customer situations: before customer

Customer Alerts gets to competition, ...



Enables forging of different aspects into a common

statement. In this way, different aspects of customer in

to one easy to read fact sheet. Note that Business

Customer Fact Sheet Partner Cockpit can be used. Does not require BW.

Analyze how, when, and via which channel the

customer interacts with the vendor. Also available is

Customer Behavior Analysis other information such as buying patterns, etc.

Analyze specifics for the Interaction center channel:

Interaction Channel Analysis time per call and success rate of service requests

Analyze various distribution channels like sales partner,

reseller, ... . Find good combinations of product to

Distribution Channel Analysis channel, price to channel, ...

Have a look at the effectiveness of marketing

Marketing Effectiveness Analysis campaigns: Response rates, response quality, ...

Compare planned with actual data of running marketing

Market Plan Analysis plan.



Analysis based on purchasing and interacting behavior

of customer. RFM stands for recency (date of last

purchase), frequency (date range between purchases)

Recency Frequency Monetary Analysis and monetary (average price of purchases).

Find out and project the "value" of a customer.

Therefore "value" need to be defined. It could be the

Customer Lifetime Value Analysis total purchases during whole life of a customer.

Analysis of Collaborative Engage Analysis of process of joint engagement together with

Process business partner with customers.

Get information about the success of outsourced

Campaign Outsourcing Analysis campaigns.

Measuring the technical aspects and performance of

the Web shop (e.g. reports about hits, server

Web Site Monitoring performance and response time)



Measuring customer activities in a Web shop and

analyze in terms of attraction, conversion. Some

E-Selling Analysis analysis may require 3rd party tools (e.g., Tealeaf, etc.).

Sales Analytics - include sales and profit planning,

pipeline/sales funnel analysis, sales cycle analysis,

sales organization analysis and allow to optimize sales

Sales Analytics processes.

Log and save every interaction and transaction with the

customer / business partner in order to get valuable

Collect Interaction Data information about future customer behavior.

Execute predefined templates for standard reports of

Reporting sales- and customer situations status information.

Monitor and benchmark the whole process of customer

and business partner business transaction segment.

Benchmarking of Transact Process Find improvement potential.

See selected list of opportunities and their different

Pipeline Analysis sales stages.

Analyze Sales organization and the support to this

Sales Org. Analysis phase of interaction cycle.



Analyze Sales Cycle and get information on what's

Sales Cycle Analysis going on and how to improve and optimize run through.



Incentive & Commission Analysis What-if Analysis of Incentive & Commissions in Sales

Get trend information and hints out of customer

Trend Analysis behavior information.

Sales Performance Analysis Analyze Profitability and Sales efficiency.

Analyze and optimize channel usage. Show various

Channel Analysis individual benefits of channels.

Generate target group specific cross- and up selling

rules for products and services, which can be defined

based on analytical data from Business Intelligence or

Real Time Cross- and Up Selling on explicit knowledge of the marketer.

Target group specific recommendations can be

automatically generated from Business Intelligence

Real Time Product Recommendation analysis or manually entered by a marketer.

Pricing and conditions according to customer specific

profile. If there is no customer-specific pricelist there

could exist a general pricelist and/or a couple of

Customer Specific, Synchronized, Rule business rules in order to get the right price for the

Based Pricing specific sales situation.

Fulfillment Analytics - include supply chain and financial

analysis, providing the capability to better understand

Supply Chain & Financial Analytics and optimize fulfillment processes.



Execute predefined templates for standard reports of

Reporting supply chain & financial analytics status information.

Monitoring of Delivery Monitoring of Delivery

Log and save every interaction and transaction with the

customer / business partner in order to get valuable

Capture Customer Interaction Data information about future customer behavior.

Monitor and benchmark the whole process of fulfillment

Benchmarking of Fulfill Process segment. Find improvement potential

Customer Profitability Analysis Analyze profitability of fulfillment processing.

Analyze and simulate value chain in order to optimize

Value Chain Analysis & Simulation and improve process.

Procurement Analysis Analyze procurement processing.



Payment History & Credit Risk Analysis Payment History and Credit Risk Analysis

Service Analytics - include Service Status and Process

Analysis, Service Cost and Profitability Analysis,

allowing to plan and optimize service and support

Service Analytics processes.

Execute predefined templates for standard reports of

Service Reporting Service status information.

Monitor and benchmark the whole process of Service

Benchmarking of Service Process segment. Find improvement potential.

Script Performance Analysis Analyze the performance of scripts.

Get resolution statistics about Enterprise Intelligence

Resolution Statistics functionality.

Cost Analysis Analyze costs of Service

Profitability Analysis Analyze profitability of Service processing.

Workload Analysis Analyze Workload of individuals and team.



Order Analysis Analyze orders for potential (upcoming) service issues.

Analyze customer specific Service requests. Does not

Customer Service Analysis require BW.

Customer Satisfaction Analysis Get an idea about how satisfied a customer is.

Use data about customer behavior in ordering and

requesting services and interacting with the vendor in

Customer Behavior Modeling order to find patterns or to improve processes.

Analyze potential and/or future "value" of a customer in

Customer Value Analysis order to treat him in the right way.

Product Quality Analysis Analyze quality of products. Help improve it.

Monitor product lifecycle and help to improve

Product Lifecycle Monitoring processes.

Project Phase Comments


Other docs by HC11111110257
gepart1
Views: 0  |  Downloads: 0
resume_eric_tachibana_09feb09
Views: 0  |  Downloads: 0
225chap12
Views: 0  |  Downloads: 0
Roberts_Environment_Presentation_NABC2009
Views: 0  |  Downloads: 0
Fuels_Case_Study
Views: 0  |  Downloads: 0
E2009 P9 2097049 Presentation LucGagnon 2009
Views: 0  |  Downloads: 0
41534
Views: 0  |  Downloads: 0
green_plants_1
Views: 0  |  Downloads: 0
qanda
Views: 0  |  Downloads: 0
By registering with docstoc.com you agree to our
privacy policy

You are almost ready to download!

You are almost ready to download!