BACHELOR OF SCIENCE – SPORT ADMINISTRATION Course Numbers, Titles, Credits, Descriptions
INTRODUCTION TO SPORT ADMINISTRATION I (32-SMGT-171) 3 cr. hrs. (Prereq. None) (BOK - ) The definition and evolution of sport management. This course will explore various careers in professional, collegiate, high school and other areas of sport management. The student will define professional goals based on personal strengths and weaknesses in light of skills and competencies of sport leaders. PSYCHOLOGY OF SPORT (32-PSYC-376) 3 cr. hrs. (Prereq. General Psychology 32-PSYC-171) (BOK - ) The role of psychological aspects of human behavior as it affects performance in sport. Topics include violence and deviant behavior in sport, sport aggression, extrinsic and intrinsic motivation in sport. ECONOMICS OF SPORT (32-ECON-371) 3 cr. hrs. (Prereq. Principles of Economics II 32-ECON-102) (BOK - ) Economic growth of the sport industry over the last century. This course will apply basic economic tools to questions and problems in professional and intercollegiate sports as well as the operation of stadiums and arenas. SPORT MANAGEMENT (32-SMGT-387) 3 cr. hrs. (Prereq. Management Theory 32-MGMT 371) (BOK - ) The basic concepts of management applied to a variety of sport settings. This course will emphasize strategic planning, creating an organizational structure, staffing, leadership and motivation, as well as controlling the sport organization. SPORT MARKETING (32-SMGT-374) 3 cr. hrs. (Prereq. Marketing 32-MKTG-275) (BOK - ) The marketing planning process relative to the sport industry. This course will focus on development of a marketing strategy with consideration to the unique aspects of sport marketing. Topics include selection of a target market and sport consumer behavior as well as decisions on product, distribution, price and promotion. SPORT FINANCE (32-SMGT-373) 3 cr. hrs. (Prereq. Business Finance 32-FIN-371) (BOK - ) This course seeks to develop a comprehensive understanding of the impact of finance on sport management. Topics include financial planning and administration for professional athletes, intercollegiate administrations, and the public/private sport industry. The student will become familiar with financial statement analysis, budgeting, operating expenses, risk/return models, revenue sources and their eventual impact on sport management. SPORT FACILITY & EVENT MANAGEMENT (32-SMGT-471) 3 cr. hrs. (Prereq. Sport Management 32-SMGT 387) (BOK - ) An overview of planning and design of an athletic facility. This course will focus on the management of venues and events, venue and event operations and maintenance, as well as venue and event programming and scheduling.
SPORT GOVERNANCE (32-SMGT-483) 3 cr. hrs. (Prereq. Sport Management 32-SMGT-387) (BOK - ) This course is designed to provide knowledge of the organizational structure, authority and functions of governing bodies in professional and amateur sport, with emphasis on the role of the National Collegiate Athletic Association in collegiate athletics, and awareness of the influence of state and federal government on sport governing bodies. ETHICAL ISSUES IN SPORT (32-SMGT-487) 3 cr. hrs. (Prereq. Sport Management 32-SMGT-387) (BOK - ) An analysis of moral and ethical issues in organized sport. Emphasis is placed on concepts of morality, professional ethics, and personal management values. Ethical dilemmas and conflicts will be discussed, as well as coaching, funding and management practices. Upon completion of this course, the student should be able to apply ethical theories to typical problems in the world of sport. SPORT AND THE MEDIA (32-SMGT-475) 3 cr. hrs. (Prereq. Sport Marketing 32-SMGT-374) (BOK - ) This course will prepare the student in the area of sport media and media relations. Sport and the media develops an understanding of advertising, public relations, sports information, promotions, and writing for sport publications. The student will be made aware of the interactive nature between television, radio, sport marketing and management firms, sport stat researchers, sport video production and the internet. All aspects of the media will be explored including specialized sport media techniques and strategies. SPORT PUBLIC RELATIONS (32-SMGT-485) 3 cr. hrs. (Prereq. Sport Marketing 32-SMGT-374) (BOK - ) The importance of positive relations with both external and internal publics in the field of sports. This course will focus on the various tools available to effectively communicate with relevant stakeholders, from small group to mass communication. Sport public relations will feature a case study approach. ATHLETIC FUNDRAISING (32-SMGT-473) 3 cr. hrs. (Prereq. Sport Finance 32-SMGT-371) (BOK - ) This course is designed to create a complete understanding of the development industry. The student will be made aware of the roles, functions, economic needs/goals, and responsibilities of those who manage fund raising activities for both private and public facilities; including specific marketing techniques, communication responsibilities, and relationship building programs. The student will also review the ethical and legal natures connected to both collegiate and public fundraising. CURRENT TOPICS IN SPORT (32-SMGT-489) 3 cr. hrs. (Prereq. Sport Management 32-SMGT-387) (BOK - ) This course is designed for senior Sport Management majors. The course studies current issues, problems and trends in sport from a socio-cultural, management, ethical marketing, communication, financial, legal, governance or economic perspective. SPORT AND ENTERTAINMENT LAW (32-SMGT-482) 3 cr. hrs. (Prereq. ) (BOK - ) The course covers the study of sports and entertainment law for those in sports management. The course will cover such topics as sports contracts, sports franchise rights, sports agents, the impact of NCAA on sports activities, league issues, gender equity, professional sports and collective bargaining and free agency, the legal implications of sports injuries and disabilities, torts and sports – athletes, fans, and officials, sports malpractice, sports negotiation and arbitration, the Olympics, professional sports versus amateur status, and commercial exploitation of a person’s name and likeness.