One of Rotary International’s seven
goals in 2003 is to
“globally enhance public image.”
Surprising Fact:
Most folks in your community do not know what
Rotary is or what Rotary does…
locally or internationally.
Rotarians make a difference worldwide
…but often their philanthropy goes
unnoticed
WE are Rotary,
So how can we change this?
PR
PR
Public Relations
…which means for your Rotary Club,
getting the word out.
Many ways to tell your story:
…and more!
FOR IMMEDIATE RELEASE
Contact: Bill Muldoon, District Governor Nominee
895 Jeremiah Way, Craig, CO 81625
Tel: 970-824-7100
E-mail: knightwill@springsips.com
To get the word Date: January 7, 2003
Rotary International President to speak in Fort Collins
out to the news (Fort Collins) - The president of Rotary International, Bhichai Rattakul, will be
media (radio, guest speaker at the 16th Annual Rotary Foundation Luncheon Monday, January 20. The
event to be held at the Fort Collins Marriott Hotel is hosted by the four local Rotary Clubs,
television, Fort Collins, Fort Collins Breakfast, Fort Collins Foothills and Fort Collins After Work.
Mr. Rattakul’s remarks will focus on the worldwide educational and humanitarian
newspaper), programs of The Rotary Foundation. “It’s an honor and opportunity to serve the world of
Rotary in our quest to serve mankind,” Rattakul said. “The challenge is to help shape
prepare a Rotary’s global vision for humanitarian and educational assistance for the next century. As
needs of communities change, Rotary will work to meet those needs.”
PRESS Program organizer and Past District Governor Charlie Peterson said Rattakul’s visit
to Fort Collins is one of the only planned visits to a club event anywhere in the world, on an
RELEASE individual basis. “We are very privileged to have a sitting International President visit us.
President Bhichai is a gentle giant of Rotary,” Peterson said.
Foundation program expenditures have been more than $1.2 billion since 1936. One
program is worldwide eradication of the wild polio virus.
In 1985, Rotary International created PolioPlus, a program to immunize the world’s
children against the disease by 2005 – the centennial year of Rotary’s founding. By then,
Rotary’s financial commitment will reach a half billion US dollars. Thousands of Rotary
FOR IMMEDIATE RELEASE
Release should tell Contact: Bill Muldoon, District Governor Nominee
895 Jeremiah Way, Craig, CO 81625
Tel: 970-824-7100
E-mail: knightwill@springsips.com
When to release story Date: January 7, 2003
Contact person Rotary International President to speak in Fort Collins
(Fort Collins) - The president of Rotary International, Bhichai Rattakul, will be
Attachments (pics, etc) guest speaker at the 16th Annual Rotary Foundation Luncheon Monday, January 20. The
event to be held at the Fort Collins Marriott Hotel is hosted by the four local Rotary Clubs,
Fort Collins, Fort Collins Breakfast, Fort Collins Foothills and Fort Collins After Work.
Mr. Rattakul’s remarks will focus on the worldwide educational and humanitarian
Story should tell programs of The Rotary Foundation. “It’s an honor and opportunity to serve the world of
Rotary in our quest to serve mankind,” Rattakul said. “The challenge is to help shape
WHO Rotary’s global vision for humanitarian and educational assistance for the next century. As
needs of communities change, Rotary will work to meet those needs.”
WHAT Program organizer and Past District Governor Charlie Peterson said Rattakul’s visit
to Fort Collins is one of the only planned visits to a club event anywhere in the world, on an
WHEN
individual basis. “We are very privileged to have a sitting International President visit us.
President Bhichai is a gentle giant of Rotary,” Peterson said.
WHERE
Foundation program expenditures have been more than $1.2 billion since 1936. One
program is worldwide eradication of the wild polio virus.
In 1985, Rotary International created PolioPlus, a program to immunize the world’s
HOW children against the disease by 2005 – the centennial year of Rotary’s founding. By then,
Rotary’s financial commitment will reach a half billion US dollars. Thousands of Rotary
WHO’s doing it…The president of Rotary International
WHAT they’re doing…will be guest speaker
WHEN they’re doing it…at the 16 th Annual Foundation Luncheon
WHERE it’s being done…held at the Fort Collins Marriott
HOW it’s being done…hosted by the four local Rotary Clubs
Use a picture, if possible…worth a thousand words
For example:
Why
eradicate
polio?
Anything that features local Rotarians
Reading to school kids
Awarding scholarships
Attending conventions
Equipping a new library in India
Sponsoring a Boy Scout troop
Hosting a foreign exchange student
Career Day at the high school
Contributing to polio eradication
Electing new officers
Inducting new members
Another way to get the word out:
Produce a Special Section
for your local newspaper
Feature ideas: RI Centennial Year, your club’s founding anniversary,
re-cap of your club’s projects for the year, etc., etc.
The cost to your club can be FREE. Request a handout
from District office, and learn how.
…in the District 5440 monthly newsletter. Tell what your
club is doing, upcoming event dates, etc. Send a picture.
Rotary can help you with PR.
Contact any member of the District Public
Relations Committee – names and addresses in
your District Handbook.
Visit the Rotary International web page,
www.rotary.org. A very comprehensive section
helps clubs and districts with their PR problems.
Request a handout from District office for details.
What’s in it for your club?
Public Relations is one of our strongest
recruiting tools.
People want to join an organization that makes
a difference.
Produced by District 5440 Public Relations Committee
2003