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Industry Standardization



May 24, 2006

Agenda



 eBook Technology Inc. Introduction

 eBook World View

 Unified OEBPS Container Format Working Group

 OEBPS Working Group



 Demonstration

 Q&A









2

Technology Genesis



 Founded in 1996:







 In 2000, acquired by:







 Formed in 2004 to take technology forward:





3

Technology Genesis





 ETI Founders

 Garth Conboy, President

 VP Software Engineering, SoftBook Press

 General Manager, Gemstar eBook Group Limited

 John Rivlin, CEO

 VP Server Systems, SoftBook Press

 CTO, Gemstar - TV Guide International









4

eBook Technology Overview

High-level System Architecture









5

eBook World View





An industry-generic definition:







“An eBook is a book in an electronic form.”









6

eBook World View

Is this an eBook?

Moby Dick

Chapter 1

loomings

Call me Ishmael. Some years

ago – never mind how long

precisely – having little or

no money in my purse, and

nothing particular to interest

me on shore, I thought I

would sail a little and see the

watery part of the world. It is

a way I have of driving off

the spleen, and regulating

the circulation.









7

eBook World View



The experience of an eBook extends

beyond the image on the screen.

The same attributes that

generate an immersive

reading experience also

produce a high-

productivity learning

 It’s how you hold it device.

 It’s where you read it

 It’s ease of operation

 It’s the entire aesthetic experience of reading

8

eBook World View



What are eBooks?



 Easy to read screens

 Ergonomic design

 Light weight

 Long battery life









100% optimized for reading and data display

9

eBook World View



US Air Force









10

eBook World View



K-12 Textbook









11

eBook World View



Quiz









12

IDPF Industry Survey



 97% rated eBook cost as very important or important

 92% rated ability to move content between reading as

very important or important

 84% rated content breath as very important





“We need to get the various DRMs into a universal

format. I want to be able to use my eBooks on any

device I choose and we should have limited ability to

lend them to friends.”





13

Common OEBPS Container WG



 Current Industry Problems

1. Purveyors of eBook content generate multiple eBook

formats when providing content to multiple eBook

platforms or through multiple channels (e.g. MS Reader,

eReader.com, MobiPocket, ETI).

2. OEBPS Reading Systems generally start with similar

"source" documents (the OEBPS package and document

files) but require platform-specific processing and/or

DRM-wrapping before delivery.

3. Content flow to eBook platforms is negatively impacted

due to time and expense.

14

Common OEBPS Container WG



 Current Industry Problems (cont.)

4. Sparse choices or content drive down consumer interest.

5. Content-consumers receive/purchase platform-targeted

eBooks, which limits their ability to move the content from

one Reading System to another

6. Consumer perception is negatively impacted due to lack

of malleability and fear of platform death.

 Container effort should help address 1 - 6

 Further aided by OEBPS effort

 Subsequent DRM effort needed to fully solve 5 & 6

15

Common OEBPS Container WG



 Unified OEBPS Container Format Working Group

 Mission

 Standardize a unified (across Reading Systems) Open

eBook Publication Structure (OEBPS) container format.



 Scope

 Limited to the adoption/creation of the OEBPS unified

container format standard and sample implementations

thereof.





16

Common OEBPS Container WG



 Solutions

 Standardize a unified OEBPS container format.

 Publishers and other content creators will produce

only this format for entry into the distribution and/or

sales channels.

 As publishers gain confidence they will allow sale

of content (perhaps after platform-targeting and/or

DRM-wrapping) into Reading Systems that are

generally believed to render OEBPS with “viable”

fidelity.

17

Common OEBPS Container WG



 Solutions (Cont.)

 Communication of DRM requirements can be accomplished

via various mechanisms (note that the standardization of

such mechanisms is not within scope):

 Contractually, as defined between publisher and

distributors/resellers

 Electronically, but separately from the content container, as

defined between publishers and distributors/resellers

 Included in the container in an agreed-upon rights language

 The latter of these may be a laudable goal, but would be

time consuming (effort, agreement, lawyers) to accomplish

– the initial container effort should assume one of the first

two, but should do nothing to prevent future use of

container resident DRM.

18

Common OEBPS Container WG



 Solutions (Cont.)

 Participants in the distribution and/or sales channel will be

responsible for required platform targeting and/or DRM

wrapping, if any.

 Interchange of device-targeted or DRM-wrapped versions

of eBook content produced from the unified container is not

within scope.

 Content that is not secured may be exchanged between

Reading Systems that natively support the Container

format.

 Content interoperability between Reading Systems is a

high-level goal. Exchange of non-secured content between

Reading Systems is a step toward this goal.

19

Common OEBPS Container WG



 OCF: OEBPS Container Format

 OCF is a general container technology that can be used

for other content types, not just OEBPS.

 OCF is upwardly compatible with the container

technology used in OASIS’ ODF 1.0.

 Future versions of ODF may adopt OCF.









20

Common OEBPS Container WG



 OEBPS Publication in File System





Great Expectations.opf

cover.html

chapters/

chapter01.html

chapter02.html

… HTML and other files for the

remaining chapters …









21

Common OEBPS Container WG



 OEBPS Publication in OCF Abstract Container

META-INF/

container.xml

[manifest.xml]

[metadata.xml]

[signatures.xml]

[encryption.xml]

[rights.xml]

OEBPS/

Great Expectations.opf

cover.html

chapters/

chapter01.html

chapter02.html

… HTML and other files for the

remaining chapters …

22

Common OEBPS Container WG



 OEBPS Publication in ZIP Container

mimetype

META-INF/

container.xml

[manifest.xml]

[metadata.xml]

[signatures.xml]

[encryption.xml]

[rights.xml]

OEBPS/

Great Expectations.opf

cover.html

chapters/

chapter01.html

chapter02.html

… HTML and other files for the

remaining chapters … 23

Common OEBPS Container WG



 Possible container.xml























24

Common OEBPS Container WG



 OEBPS Publication in ZIP Container With Alternate

PDF Rendition

mimetype

META-INF/

container.xml

[manifest.xml]

[metadata.xml]

[signatures.xml]

[encryption.xml]

[rights.xml]

OEBPS/

Great Expectations.opf

… same as in previous version …

PDF/

Great Expectations.pdf



25

Common OEBPS Container WG



 Possible container.xml With Alternate Rendition























26

Common OEBPS Container WG



 Working Group Status

 Working Group chartered November 7, 2005

 Requirements document published February 22, 2006

 Version 0.6 Working Draft published April 25, 2006

 Version 0.91 of Draft Specification being reviewed now

 Version 1.0 of Draft Specification expected to enter

approval process in June 2006









27

Common OEBPS Container WG



 Working Group Contributors & Supporters

Random House Simon & Schuster

iRex Technologies Dolphin Computer Access

Ball State University Apex Publishing

Mobipocket Follett

Benetech/Bookshare.org Houghton Mifflin

Adobe Systems OpenReader Consortium

eBook Technologies OverDrive

Hachette Book Group USA Codemantra

WGBH Harlequin

TriWorks Asia John Wiley & Sons

Motricity, eReader.com Osoft.com

DAISY Consortium ContentGuard

NetLibrary Lightning Source

Publishing Dimensions Cambridge University Press

HarperCollins Green Point Technology Services

Houghton Mifflin

28

OEBPS Working Group



 Current Industry Problems

1. Publishers and other creators of eBook content currently

use OEBPS as a “source” document (OEBPS package

and document files) and then conduct platform-specific

processing and/or DRM-wrapping before the content is in

a format that is displayed to an end user.

2. Since OEBPS 1.2 was developed on technologies

available at the time of its publication in August 2002, the

options for the structure and presentation of their

electronic books are now somewhat dated. This is both

limiting adoption of the specification and causing reading

system-specific modifications to be made to publication

source files.



29

OEBPS Working Group



 Current Industry Problems (cont.)

3. Lack of a final publication delivery format. While the

current OEBPS specification offers the ability for an

electronic book to be directly rendered by devices and

software, this does not widely occur in the industry.

Consumers therefore receive platform-targeted eBooks.

4. Insufficient control of content presentation fidelity exists in

OEBPS 1.2 to optimally and consistently render complex

or detailed content.

5. Lack of a “declarative table of contents” in OEBPS 1.2.

This both limits the accessibility and navigational

robustness of OEBPS content.

30

OEBPS Working Group



 OEBPS Working Group

 Mission

 Update OEBPS 1.2 to improve the adoption and viability of

the standard as both a cross-reading system interchange and

production format as well as a final publication delivery

format.

 Scope

 Limited to the adoption/creation of the next version of the

OEBPS specification and sample implementations thereof.

 Produce a tightly constrained next version of OEBPS.

 Align with the expected OEBPS Unified Container Format

Standard.

31

OEBPS Working Group



 Solution Directions & Requirements

 Update the underlying specifications used by OEBPS (e.g.

XML, namespaces, CSS, XHTML).

 Support embedded outline fonts.

 Support vector graphics content.

 Enhance OEBPS navigation support (i.e. declarative TOC).

 Enhance international content support.

 Maximize compatibility with prior versions of OEBPS.

 Don’t “boil the ocean.”







32

OEBPS Working Group



 Solution Directions & Requirements (cont.)

 Align with other standards organizations where possible

(e.g. W3C, OASIS, OpenReader, NewsML, TEI, Daisy).

 Prefer adoption of existing standards over creation of new

ones.

 Continue accessibility focus. Explore alignment with

DTBook, NIMAS, and CAST.

 Retain open and patent-unencumbered status of OEBPS.









33

OEBPS Working Group



 Working Group Status

 Working Group chartered March 27, 2006

 Requirements document to be published in June 2006

 1st Face-to-face meeting June 20-21 in NYC

 Version 1.0 of Specification targeted for December 2006





 It’s Still Early – Join the Working Group!









34

OEBPS Working Group



 Working Group Contributors & Supporters

Motricity/eReader.com OpenReader Consortium

iRex Technologies DAISY Consortium

Somatic Digital Codemantra

Treasures Media Harlequin

Benetech Osoft.com

eBook Technologies Cambridge University Press

Time Warner Book Group Green Point Technology Services

Random House

NCAM/WGBH

Publishing Dimensions

Simon & Schuster

Prime View International

Adobe Systems, Inc.



35

Demonstration









OCF Demonstration





36


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