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Survey Research

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KNES 510

Research Methods in Kinesiology









1

Descriptive Research

 Descriptive research is also known as non-

experimental research

 Asks the basic question: What is?

 No manipulation of variables

 Measure and record events that would happen

anyway









2

 Manipulation of variables may be impossible or

unethical

 Effects of megadoses of anabolic steroids on strength

 Deliberately causing injury to study different types of

therapy

 No randomization, therefore less control and

many threats to internal validity

 Cause-and-effect is more difficult to establish



3

Survey



 Survey – technique of

descriptive research that

seeks to determine

present practices or

opinions of a specified

population

 Types of survey research

include the questionnaire,

interview, and normative

survey







4

 Durell, D. L., Pujol, T. J., & Barnes, J. T. (2003). A

survey of the scientific data and training methods

utilized by collegiate strength and conditioning

coaches. J Strength Cond Res, 17(2), 368-373.

 Schick MG, Brown LE, Coburn JW, Beam WC, Schick

EE, Dabbs NC. Physiological profile of mixed martial

artists. Medicina Sportiva. 14(4):182-187, 2010.

 Rossi MD, Brown LE, Whitehurst M. Knee extensor

and flexor torque characteristics before and after

unilateral total knee arthroplasty. American Journal

of Physical Medicine & Rehabilitation. 85(9):737-746,

2006. 5

Questionnaire



 Questionnaire – type of paper-and-pencil

survey used in descriptive research in which

information is obtained by asking

participants to respond to questions rather

than by observing their behavior

 Limitation is that results are simply what

people say they do, believe, like, dislike, etc.

 http://www.youtube.com/watch?v=QOqXlb

Wf9Io

6

Questionnaire, cont’d



 Determine the objectives

 What information is wanted?

 How will the results be analyzed?

 Will comparisons be made between groups of

respondents?









7

Questionnaire, cont’d

 Delimit the sample

 What is the specific population you wish to

examine?

▪ Adults vs. children

▪ Exercisers vs. nonexercisers (how do you define exercisers?)

▪ Elite coaches









8

Questionnaire, cont’d



 Your sample must be representative of the

population

 Sampling error

▪ Many samples may be drawn from a population

▪ Each sample will yield different results

▪ The difference between samples is the sampling error

(amount of error to expect in a single sample)

 Sample size

▪ Must be adequate to represent population of interest

▪ Must be practical from the standpoint of time and cost



9

Questionnaire, cont’d



 Construct the questionnaire

 Open-ended questions

▪ Category of question in questionnaires and interviews

that allows the respondent considerable latitude to

express feelings and to expand on ideas

▪ Example: “How do you think things went today?”

▪ Drawbacks:

▪ Respondents don’t like them

▪ They are time-consuming to answer

▪ Limited control over the types of answers given

▪ May be more difficult to analyze





10

Questionnaire, cont’d



 Closed questions

▪ Category of question found in questionnaires or

interviews that requires a specific response and that

often takes the form of rankings, scaled items, or

categorical responses

▪ Ranking – type of closed question that forces the

respondent to place responses in a rank order according

to some criterion









11

Questionnaire, cont’d



▪ Example of Ranking: From what sources has most of

your nutrition information come? Rank top 3









12

Survey Research Process, cont’d



▪ Scaled items – type of closed question that requires

participants to indicate the strength of their agreement

or disagreement with some statement or the relative

frequency of some behavior

▪ Example of scaled item: In a required physical

education program, students should be required to

take at least one dance class.

1. Strongly disagree

2. Disagree

3. Undecided

4. Agree

5. Strongly agree

13

Questionnaire, cont’d



▪ Likert-type scale – consists of 3 to 9 items

▪ Equal intervals between responses, i.e., difference

between “strongly agree, and “agree is considered

equivalent









14

Questionnaire, cont’d



▪ Categorical response – type of

closed question that offers

the participant only two

responses, such as yes or no

▪ Possible responses include

yes/no, true/false,

female/male, etc.









15

Questionnaire, cont’

 Appearance and design

▪ Appearance has been shown to affect response rate

▪ Provide written instructions for completion

▪ First few questions should be easy to answer

▪ Short questionnaires have higher response rates









16

Questionnaire, cont’d



 Conduct a pilot study

 Send questionnaire to colleagues or

acquaintances

 Revise and send to sample of population of

interest

 Analyze results as part of pilot study

 Revise again and use







17

Questionnaire, cont’d



 Write the cover letter

 Be professional and concise

 Explain purpose and importance

 Assure respondent of their privacy and anonymity

 Use institutional letterhead if applicable

 Rewards and incentives may be used, including

money







18

Questionnaire, cont’d



 Send the questionnaire

 Include self-addressed, stamped envelope

 E-mail, fax, and the internet may also be used







http://www.surveymonkey.com/?cmpid=us:ps:google&gclid=CPb-

u_7WmqACFQVaagodQSSdTw









19

Questionnaire, cont’d



 Follow-up

 Wait at least 10 days for follow-up

 Wait another 10 days then send another

questionnaire

 Keep in mind that respondents are “self-selected”

and this biases your results









20

Questionnaire, cont’d

 Analyze the results

 These topics will be discussed later in class









21

Delphi Survey Method



 Delphi survey method – survey technique

that uses a series of questionnaires in such a

way that the respondents (usually experts)

reach a consensus about the subject

 Survey is sent to respondents (experts)

 Results are sent to respondents and they are

asked to reconsider their answers







22

Personal Interview



 Essentially the same as the questionnaire

except questioning is done orally instead of in

writing

 Higher response rate but smaller samples

than questionnaire









23

Personal Interview, cont’d

 Advantages of the

personal interview:

 More adaptable

 Interviewer can

observe the

respondent

 Greater rate of return

than questionnaire

 Easier to explain

questions

24

 Normative survey – survey method that

involves establishing norms for abilities,

performances, beliefs, and attitudes

 Similar to questionnaire except that tests are

administered

 AAHPERD Youth Fitness Test (1958)

 National Children and Youth Fitness Study

(1985, 1987)



25

 Tonight-intro

 Chapter 16

 Abstract #2 (descriptive)









26


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