The Integration of
(Open) Social Networks
Michael Wechner
michael.wechner@wyona.com
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 1
Short Bio of Michael
Wechner
• Math. Physics at ETH (Swiss Federal Institute of
Technology Zürich)
• Computer simulations on dendritic growth
(Max-Planck Institute)
• Co-Founder Wyona
• Co-Founder and former president of OSCOM
• Original Creator of Apache Lenya and ASF member
• Original Creator of Yanel and Yulup
• Director of documentary movie "FUD - Fear
Uncertainty Doubt"
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 2
There is no person without
a world (Anne Carson)
• Neighbours which we don't like
• Commuters which we think are annoying
• People in India dying in a bus accident
• People in China dying by an exploding firework
factory
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 3
Principles of Yanel
• Eat your own dogfood
• Backward (and Forward) Compatibility (Continuous
Integration)
• Scalability and Performance (Clusterable)
• Simplicity
• ...
• http://yanel.wyona.org/principles.html
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 4
Different, but the same
• E-Mail
• File sharing
• Desktop sharing
• Clipboard sharing
• Chat/Instant messaging
• VoIP
• Regular phone
• Blog (personal mailing list with web interface)
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 5
It's all about people
• Family
• Close friends
• Not so close friends
• Neighbours
• Colleagues at company
• Customers of company
• Experts
• People one doesn't like
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 6
Content management
applications
• WCMS
• Wiki (Syntax, Links, ...)
• DMS
• CRM
• ECM/ERP
• PIM/E-mail
• DRM
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 7
Business cases
• Customer project: offers, contracts, tasks, meeting
minutes, tests, change requests, invoices, support
tickets (Demo of TMNav!)
• E-mail, Skype, ...
• Job Search (e.g. Java developers)
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 8
It's all about relationships
• There is nothing without context
• Topic-Maps and RDF, but do NOT mention it!
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 9
The Open Social
Network/Profile Server
• Discovery: Find/search a friend
• Add/Invite a friend
• OpenID Provider
• Authenticate
• Register new indentity
• Become trusted
• Share a file with a friend
• Talk to a friend
• ... Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 10
The three laws of an open
social network/profile
provider
• An OSNP must provide an export/migrate button,
which allows one to move his/her data/profile
completely to any other OSNP
• An OSNP must provide a delete button, which allows
one to delete his/her own data/profile completely
• An OSNP must protect one's data/profile, as long
as such protection does not conflict with the First or
Second law
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 11
Think of E-mail - Client
Server Architecture
• Open Social Client
• Open Social Network/Profile Provider Server
• Open Social Discovery Server
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 12
Open Social Network Client
• We need to rethink user interfaces (e.g. Combots)
• Examples: Beatnik (Java), Coop Extended (Firefox)
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 13
Open Social Network
Server
• Examples: NoseRub, Appleseed, Mugshot,
FOAFRealm, Yanel
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 14
Existing formats and
protocols
• FOAF
• DataPortability.org
• DiSO
• OpenSocial
• ...
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 15
What's the business model?
• Does it need a business model? (generate
competition)
• Customization/integration (open/proprietary, ok)
• Hosting/services (ok)
• Provider/Advertisement (proprietary, the winner takes
all)
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 16
Do it!
• Develop open source OSN server and OSN client
• Deploy at universities and schools
• USD 3 million first year
• Or USD 10 million to produce a fictional movie
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 17
Thanks and QA
• Thanks
• Questions and Answers
• Let me think about that (Darjeeling Limited)
Michael Wechner (michael.wechner@wyona.com), The Integration of
(Open) Social Networks, Gilbane San Francisco 2008, San Francisco, USA
Seite 18