What makes for a good b-school website?
February 4, 2008 by whichmba
A study carried out for the Association of Business Schools has evaluated the websites of various UK schools. While some were easy to navigate, others were criticised for being overcomplicated, and for hiding useful information—such as careers and alumni data—behind passwords. Over two-thirds of students say the Internet is their primary research tool when initially looking in to business programmes. So just how good (or bad) are schools’ websites? What are some examples of schools that do it right? And is having a picture of the dean on the homepage really the turn-off that the study claims?