STUDENTS SURVEY - June 24th -
RespID EngagementExperience ReactionstoChallenge
11 It but we confronted because it seemedgood Not applicablethey were have AdWords h
Nope 1. Relevance - a pretty that our client did not increasing their
I wasn't able to attend the meetingwasn't very difficult our enterprise at It is clear clearkeyword advertising has become a
14 Yes1. A fixed budget ($200) to spend zeroedwas a helpedthe end. But build
1. The organizationsname.2. Theupon one in size as 4.2.we r
1. brand and which immense prizes and experien
The experience completely new in The
No. We could list a number of google The restriction on minimum teamspeciallyrecognit
15 at first our business partner
liking of Googleinterest for marketing seemed very egaged an
16 Yes. It is not easy to find To have the experience of being business who doesrestriction
No 1) client in a The length of were given search 2-page advertisin
Singapore We the survey.2) The engine not alrea
who runs a of insight Google Adwords
Right from the start, our enterprise cooperated without tooamuch of1) problem. My utter lackable to useabout the compa
18 1. Lack of team member the team leader position p
Yes, I in online marketing, because I see
1. I am particularly interested took upcooperation hindered our b
21 shop had only real time applicabilitysource a team didn't affect my abilitybeofonlineawa
The the clientThe as its of applicability some code that will to lead 2 yea
1. was the Nothingall.. No not of GOMC.2. The thrill made to g
friend ofits it mate. When they were "minding
Our enterprise, a local car-repairNot really, sinceword-of-mouthreal-world itofreally..The videos were uploadedused the pr
22 There were two mainhaveI put a plan products online.the e-commercethe business, disc
that we its services orwas not preparingAfter However:1-experience the
1- had The first one I that haveinternational Then, develop
during that frustrated. that much successful ke
achieving the found and web we in o
The difficulty was in finding a local businessWell,offer problems.theIpassion of isdid notforanwecampaign.The need tores
23 We did not I did not than The experience size Notheweto cheap the weaknesses and
have any problems because position able needed. Adwords.2. Assessin
1. willing to 1. Thewe working group.2. The some motivation
give anything with Google
It was simple to get them on board. They were more expect the average usof wereto be so identifyin lack ofad cases. ot
24 No, will useI adword again. that family of many peopleSo that wasinternet. I wasto Wor
1 Google certification2 WhenOnline marketing to to speak, othe
1 Final repport ^^2wesurfing on easy contact amaze
Real took a decision, the tell
It was a positive experience, i think i our client was a member ofthey is so a teammate.Client was hard experience3 discu
25 since it opened up a new window of possibilities experience helped a bit, but I felt high
No difficulties, Too many chouces; notsearch However, this lack of
namely is the biggest out campaign
targeting of enough information; experie
I enjoyed working with adwords, We encountered someThe fact that googlethemyin e-commerce. engine and is the tha
27 no Online Marketing.
Not getting Nocustomers
Yes, we had difficulty understanding the use of adwords.
34 no unwilling was something new and challenging
work no one else first experience with the cha
teammates the fact it toThis was our instructorswould work, utitlzed the help
35 We had a commitment 1. group project2. Google3.really.notjust helped Class project m
That we were surprised on about our adwordsit. The professor really helpe
from the wasnot the season for Itaccount. money3. and to d
1. how well time2. businesses4. had problems
It was hard to find customers who wanted our client's products. Itclient notenoughthesmalldid.enoughWeme outneeded un
36 nothing companies thatnot being able to get in contact hire studentsvery helc
the fact some employers would experience made it mored
my previous like to with the company
professor recruited was unexpected, some instructions should have been madeon tothr
40 No, approaching to partecipate. AtThe beginning they are a little the possibilitythatwor
I'm very interestes in difficult becouse was the first time to I m
we contact them by a ex dipendent, then we offer organizations wasthe initial online marketing andwarried, but then wetr
51 i've learnedpartly about yes (unfair distribution of the tasks)som
a lot team work marketinglearn how to a website
First the team have some difficulties to find an enterprise with a html website. We had some enterprises withcommunic
55 - Ability to use real money been of experience certainlybusiness
be beneficial to lack on-line campaign- Working with
Our him nice us use his work smaller
I convinced a friend who has started a small business that it would - It would have in an to let if we could small inproved d
57 Our client was given to us by our teacher, wewas not predictthe manual.
no Our client Yes, the experience is invaluable.
but we read seasonality
It was easy given the fact that they had to do very little. Teacher made us do it,did slightly unresponsive.
61 It was the structured, but this wascould with online this classroom marketin
I wanted to Igain that it Ia good thing to run over a and to show
thought would only traditional project.
had have been participate approac
We considered allless local businesses experience be willingfor advertising longer period
62 understanding theapproach in strategy fact online marketing
A new area of especially in for that already (AdWords)
Initially, the The recent this
Difficulty in It was a pleasant surprise, business enterprise days tooluse the search eng
64 No. approached campaign from the start.
The Challenge should have included trial period. We good opportunity fo
The enterprise was very willing to beI a part of this my father's business because Iabelieved it was a were only able to op
68 Explain thatThe flexibility Working 1. projectfor had surprising, prior experience for(whic
the challenge is absolutely challenge providedcertain class members isfutu
Google Adwords. of interest from by the world total controla w
on a free regarding gradingconsidering that it Go
the 2 years of and our renowned ov
The enterprise had no prior experience or knowledge of1. given to theLack ThisI was client with no commitments withcom
69 There wereWe problems.
no underestimated the complexityI and timeteam leader running change in
were excited to real business2. intensity of current campaigns
1. low budget low possibilities2. and had adwords
was the learning
My team and I chose the company of my parents - they1. working with atake part -in the challenge.how-to-do a no former
70 novelty money
71 there were 3 Organisations teamworkI andto so iweup to to have a couldnt choose future
no..it was great to choose try lots ofhavent date. to experienceany especia
This courseItwas I would didnt us any search for this
from keep love have we of work always had
work to get started and we in advance
It was a big success for us. I learned lots during this competition andwascompulsery forhad soLotsteam liketo do in any fo
73 Initially the Always have liked interested in the and the the company, every
company was have thebe sincere, my companions to group did
If I very to I advertising, project, ready Adwords wa
was not experienced at marketing on-lin
In the first moment we realize aI previous interview to know more of systemof help ourse
74 I got the knowledge aboutdid very wellgoogle adwordsday, learned was reallyopportuni
our campaign workingour endwhen exams and onlinebetween and i hv sur
The the beginning conducted by "Greatin to read reportstowo
of on termknew started Google" and not face
i we were approaching companies
i really enjoyed the competition. yeah!! we faced problem in challenge was a particularabout but thatmarketing aswea ofpa g
75 No because I currently Iworked for Other groupin refreshing and nice consider most oth
Very real when speaking about clicks.experiencelack understanding new m
am pursuing asmall business owner we of full understandinga
the This was However, with various internships
members were not as
It was very easy to engage the enterprise specifically world experience! career Myadvertising and used.passionate abou
76 We suggested familiar1.improvements in the Ithey saw time to workexperience. oppor
learning online havingdidn't have working at realchallenge (
1. not marketing tools2. challenge as a enterprise
It was very easy, as my enterprise was not verytechnicalwith marketing online, website. theany priorwith the great This la
77 It was hard Positive
to find contacts at localThe their goals andlot of authority to agree IWeword
Internet based businesses havehadtheir expeirience with to prov
that a the business model. wanted
After they agreed, we had a sit down meeting to discuss their company,reportsI did not provide the informationkey work
80 We had no Not really. Competingparticipate had no inkeywords.
problem, the eager to The inaccuracy of our the
against other teams effect.
We told the company what we were doing and they were companies were veryItforthcoming. class. To compare results
82 Everything went fine.very interessted. campaign occupied much too much time... custo
We were competitionworking with customerlearning more and our
Stepped in, described the challenge, made the deal! We also discussed ways ofamaking the landingpage about AdWor
84 We and had asked them if they wouldgroup try heard other though our instructor said
have any execpt how fast our money applicable groups had me even try
none my like to not went, even
I had been working for the company did not Not really,problems in my group, but ithis. They agreed withouttrouble conta
85 no 1. it is about online marketing2. possibility to challenge. We mar
1. not enough budget to fully the try out online con
i wrote my bachelor thesis on out adWor
we first brainstormed to find out which companies to contact for enjoy tryingAdWords3.
87 We used mineidk I would be get to company in it. to change down learn time
keyword, they seemed and I wanted to
I am one of the owners of the business I signed up for the class to ablemy use my first but then I got it in price fromabout
90 The love has been an and for business
The difficult of team team
It's interesting apply what we're studying to the real marketing, it for marketingimportantjob job and a first step into th
91 Nothing was to have experience in Both wasall. Our and project.Before mee
1. I us by the instructor mediaat members lacked knowledgeto
about the projectcoordinated the we were unable o
who buying and wanted to understand
Our client was assigned surprising1. Geo-targeting teamdifficult results were as expect
92 our enterprise engaged. The company was excitedacross the world.2. difficult towith he
I was surprised at how 1. with students This in athat itpotential by ourhada
1. Competing googledue to thecan timely theWorking i in
this was adwords participate in thisfact that instr
Yes. to was due was event.
It was not very difficult in getting We may have had a few problems,farNot given materialfactreach tomannerclientsfinda w
94 The companies directly ourselves.AdWords2)very nochallenging to find an
1) Learn about Googlewith lazy teammates2) Onlineso every
1) Dealing We had is Learn about
This made it very experience search m
We approachedease of using the AdWords account. Itvirtually easy The disappointing
95 We introduce the business, Talk the manualabout english and we need strategy a de
and Adword andwith challenge the the project and
the them yes
first of all ask them info about the company no ourself as studenyt interested to work onprogram and the to primntwelon
102 1. The possibility to learn Google AdWords2. The possibility to
105 XXXX is online in a townIt but didn't know where to start experience didthe campaign i
I was a little1. was a at Although it lack of or that iscouldreal hinderwas
surprised graded class assignment.2.it Iwas a review past my
42,000 people and theand involved beneficial dai
consuming if It mostly farming for
Our enterprise had previously consideredlocated marketingof about1.how time Mywas greatarea would benotprojectand u
106 My experience in this programm has been succesfully. I had helped like an introduction with marketing on-line.Thank y
108 problems when approaching organizations. online marketing experience d
1. None a challenge2. first chose the organizatio
We had no No comment Google was hosting My lack ofWe online marketing3, new an
109 We didn't approach any organizations.started the challengehandful ofabsolutely nothin
we Our choose from a knowing pre-selected bus
Our instructor contacted the potential enterprises beforehand, and Wegot to clients were selected for us.
112 stressful! because the Guide wasn't comprehensive
113 No. The client was easy to find.
114 No, the contacted a company was rather simple. online marketing and in getting off m
was that ourlearn about
to client's website was in flash format therefore, it'
For us the process was quite easy. We process for my IgroupgoingOur professor knew about that was just today's world
no, not at all real worldAdwords mates not anything
My as they did as it not newnew Mark
real work inmy teammates teamas suchcould was speak English
120 N/A N/A N/A N/A N/A
128 Yes, we had feltour list My brother, The ask ourI client and I forsoonnot effortonline Imarket
I a overwhelmed and so great- I've had heras was the we Google,knew
of instructor is only frustration know muchas our clients busine
then exciteddid not had other about itand to ge
because put in classes more que
Our instructor met our client previously throughlong clientsquestions tothey already hadI spoken aboutwithhadtakes but w
132 There was not any problem. easily. He just saw the muchcontent have aexperiences,
1. him 1. adwords, especially time to of my $200year stu
Yes, it possibility as we are last campa
One member of our team had a client, and we persuaded get to knowwe do not have did. Because targeting2. gain expe
133 We did not It waswas first ona we Short involvedset up experience workingintern. intern
have the aItenterprise were time weduring the campaignas scope, already
was compulsory exerciseHoweverwith had not had an Iit was
I worked with in an three monthbig an as so ma
I worked for it a
The enterprise we did the Google Challenge with problemstimethis topic since tohad a project aifcompany I been, thewasw
135 approach a learns who already has 1) flowlack ofhad gives which regardwhoanother and
client alot. 1) is such experiencetraffic no experience andfromadwords from
the experience with a live campaign2)thewith online marketin
the of imedium in website ideato competing
knowlegde with idea of online un
it was a fantastic experience and one really it is such anitamazing anaimportantand itto theiryou anto advertisehave anpero
136 No, approachingprojectLearningother than consumingtheyithave muchuniversity to prio
This organizationslotamore time webpage,to as were absolutely marketing
was a new difficult as it I didn't was very excited helpful b
It was complicated commonThe Online necessary
Since is learn. at our experience app
Since our enterprise had no current online marketing strategies was notskillaset was most important. book was to partici
138 we had no strategy; we1. i the web sites, butbeing fairly the that withknew and vaguem
threw out a couple of surrounding familiar we the workings of t
1. context to communicate several search engineel
haven't done much with times - either
While it was a little challenging to get their attention at first,buildteam was ableideas of people project was a little then by
139 It participate. my team buthad complete control and were MaybeOur industryhelped
for You other teams but then ended up being doing of possibilitie
Figuring out the right keywords. internship was ve
Yes, experience at my list length.
He was very excited and willing to was easy At first 3 weeks seemed shorthad trouble with it.actually aagoodwork for a RE
142 We recruited is client were very interestingof 6 of outside mywas aofsomesmooth and n
It a a very different projectso terms was for, sofactors can connect. Howeve
It was an busy in it waysometimesit lack pretty people trans
A group workedlearn about andto marketing, did I
I to a bit difficult heavily affect res
Because it was a small startup company, our contactswho I actually alreadywas overcamelarge, onlineknowledge of sea
146 is in interested in all inI hadgoals littlemarketing and this wascom
1. stages forms of online experience low online ad
the very I set: high CTR, the small an
Since online marketing1. I'mit's early achieving our country(Romania) andwith minimum
147 i did not know page founded Google preparerunning how we the it to get as
since it was about time of AgGroups andwasdid not have any in
mandatory to prior experiences thedid challenge
and 35% of our time of and convenie
since we were promiting aanythingto less by 2 myour lecturers itgradeeasywhole google
149 us information as instructor informed yes, the challenge and how it really ben
the possible.easier to to figure out how things worked would
They were very helpful in giving no as muchyes results were much just tryinggauge ability to overcome the challenges w
150 No, we hadNo, I alongwebsite,Marketing: I work withfrustratingatrying beneficial to had
time, their 1. Webprevious was easy, it toitselect so ofsame the Googleas
with a project group agreed adwords lot be to interesting to A
It was they I believe did. a the out get together u
project that it In client for class time, b
XXXX racing already had an online presence withdon't think this however sometimesrequireswouldit was ofclass weimpl
153 in pursuing the project,None, it expected. minimal participation in online advertising ch
relatively smooth process. of participation of
as they have had
The organization was interested No, it was aNo, it proceeded as was an assigned project. the client was a frustratingto
155 no I told workedreally The ability to had intimate knowledgeandIat doingwas how large
I was for theclass was havingthey were features real not operations and us
company doing competition aspect. time. I searchesto wi
I be able many thrilled to of imagine it was a on g
I was results participate
I worked for the company and whensince Ithem what mysuprised about theso to trackpretty good their knowing familiar go
156 Targeting interested. Many we hardly succeded. of participating teams; on the other ha
This work was field ofsimple number answered... :)
the was marketing, seemed to be. English, to learn about G
huge as it internationality,
Once an enterprice found, easy to make it them by e-mails,not asasked, only onecourse should:(have been heldsomethin
159 us 1. Our teacher had
Our teacher picked for Our teacher made it required no idea how to do any of it. This
160 it adword complexity
it was a little bit difficult to understand how to use google was different
166 no it's kind and the enterprise spend no exeperience at
win the training
difficult to agree on a date where all team members of practical price representative have time all
169 Our instructor went over and allowed ourinformation Ibig marketingcontrolassuchcampa
I possiblities various level of group to take were not class so in and Google
Online advertising isforMy thatwas ablefull experience allow info
Certain the next almost in allowed of to did affec
success thing marketing, the an us
Our enterprise was open to online marketing am surprised at the strategiesoptionsonlinewith the to obtain to be used in t
170 The university choose year entrepreneurupfront, i businessto promotestudents in thisofi
i am shocked at thebusiness veteran seeking and marketingproducts and
1. us a results 200$ leadstomarketing tips3. The availability po
Learning little think involving the her client had
my 400,000 impressions- that's unbe
The first meeting with our business owner, XXXX, a 20 for Google2.1. it was a onlinetotime consuming2. ourknowledge a
171 Our company was already aware of Googletowas happy toexpressed that we alreadyprovided.2.ourseemed was more spe
We chose IAdwords and The real 1. interest in havingaknow tooItmuch about search tha
use businessfind out lifeThe system be hadlagactual money and physically
1. contacts experience had andevelopedThey were over en
that we would itnot
I did usingaccount.budget very interest
so relationships with t
172 no not all team members have been motivated with oth
real situation with budget, team motivation, conncected at teh sm
175 Enterprises were assigned from no contact from our lecturer, however, i do believe that it would of been very easy to get a
178 1. the to get inbrand2. online marketing3. team she
1. touch with the marketing director,
It was hard to find the right enterprise, after that we managed Google lack of time2. team coordonation work was very i
180 I find that it business welove challengesnot provide actually learn about were
very muchOur teacher didall took turnsus leading, and we mar
would be working time to for against people. t
We and competing the most part she
Our teacher chose the Iwas surprising we did not havewith, and in the necessary tools w
181 N/A Good insight intoapplicable knowledge from a online, becasuethatof the exp
Gain successfully them what theybut
Communicating solely school project, out can carry
Somewhat, wanted able the course m
I met w/ the owner and the two VP's of the business personally, and askedmarketing online. I wasto getto overcomeis
183 No No Real projectTeam working
Lots of impressions and in clicks
It was quite easy because we know the owner of the enterprise and he was really interestedfewthat project
184 Due educational for the enterpriseThe lack of Eachin alla beginners workedinterestI in to
The challenge instructor.My myself. All (not amember and in the challenge
My and small target market of the and interest the instructor h
and interest in team client we sample) than had
team effort good things.My
The experience was very interestin &to the defined productwas much more intense learning new experience.with I would
193 all was justNO.so not a phoning and finally getting first through the documentation (mar
a problem time consuming put read
NO. generating to the right person and
After they didn't reply to an email, itwell spokenmatter ofworking with Google. working online. allkeywords and one has t
197 We the companyafraid1. Learningdeveloping up him.sureSincethe that we would const
have and explained theabout take to a lot of thatand keywords aboutactiv
the project would Adwords, keyword our business were very
Having to didn't have agreed
make He much experience beneficial
was was any
We asked to meet with the owner of did not I was any problems for 1. challengeIstrategies. timesearches,itviral marketing
199 No issues here.
I thought received onlywork at membersregaurding progressedof before, it e
1. Competition. 2. Seeing something youan onlinechallenge was
a few questions never done what the ad the
had not As it made in it became w
We appoached our enterprise with the challenge and it was a lot of 1.Team the Ibeginning.doing their shareaction. work.2
201 No, nothing at all. 1. New aspectthe required detailssummary was too short.
1. of pre-campaign about the challange. They ha
I had no prior knowledge on online
We had a meeting with the company, and explained the process and Themarketing.2. The wonderful opportunity. mark
204 chose a company we 1- It a little Googlewanted the company to and thegoing thebe T
At first that hard to findbit We challenge. 2- Isomething about to work with h
wanted a 1- afraid, company.we dind't Internet some worldcam
the the because But we know how were to froa
We knew knew aseked is with really
At first it was a little bit difficut toAt first it was a little bitwere wasto enterbest challgenge, butwe did,continuethis companie
206 No. Our teacherteacher Ithere veryIhappy with thethe class search engineita
-our preparedwaswell. challenge to challenge and the way
- us wasn't any problems.
No. The client was very helpfull andbrought thehad prior knowledge of as a way we cou
207 To locate and approach MandatoryGoogledsurprising, the challenge is irrelevant to our
The final results were the most course being skilled in internetthewere no cu
- the on a - for the the They the discovered there reports p
The final result in were pleased with was astound
The client was provided feedback throughout the time frame,client, regular basis.client first,growth potentialmarketing,an
208 The been the familya real surprise that the forthey welcomedcompany torelated captain
It's been business of oneGoogle collegues.just worked very interested and
1. Great opportunity challengecourse which was of the to Goo
1. of our Analytics sized our suggestions. Google
had a They consulting team
The enterprise we have selected hascompany has been very cooperative and I a smalland thewere for thework witheMa
212 with them Iproblems. 1)Learning experience2)Team Adwords
determine their goalsNothing
and videos have no prior experience.
We set up a preliminary meetingWe had no toreally liked Google's online set expectations. I about building3)Competition
213 n/a type able to talk moreI benefit mostlean on my team
n/a was able to from interviews
Hard to figure out whatBeingof business would intelligently during our work where I di
216 no problems were faced, therefore1. It didn't need toin reading to do2. challenge before
1. Never havingneeded a lot of prior experiencewhenclientwritin
we participated in the competition in report first f
I had develop strategies. the they we
We didn't have any problem in getting the enterprise engaged. They were interestedno an international Thethis field, the
218 There wereFor problems - real internationalhasI've alreadyshare (members who was diff
no the classmates who have challenge the worked before in - it didn'tm
1 in client recruitment forheard before about Adwords online w
1 - problems inside teams.Adwords campaign befo
all the - an
When we contacted the enterprise for the Google Challenge, the managerneveralready2runteam knowledge3SEO/SEM,
221 as they didn't have wasThetheyspecificonlylike to competitionthe factweb,market ressea
no, this to meat, if were like: negative anoucedme"the with easysaid youi
a fact it is a worldwide usually done more challenge allowed
the work. we be thing about so they they was the
will not harm such it is so
I've asked a tipical restaurant, specialized in barbecuepay,very they would "thisi've never work in the thing,just ithowyes.o 1st
222 We the criteria and then wasfor in a business,i andwas idea what knowdoing.wehad no
We what toidea mandatory interface it right away. was how to had to
1. the do no difficult to
It was hard to find a business that fit didn't know had no Itlookwhat to do agree tohad then we didnt' inavigate2. weexplain
225 use google1. know better confuse iinformation know just a little a world mar
adwords letterthe online marketing2. experience bitterms use
a for business had about the specific of google
no, we onlyeverything was almost 1.surprise because we anyparticipate inin online com
226 We that to Iour firstbooks, organization withwas records, and results Iweloose rubric waa
used that this course project class getting the coffee. thought it would
I found out about the the idea first,had the experience, buteage
The difficultyhad never and even They they took
I very open, with a very wanted
Our enterprise was a local business wentsellsthoughtchoicesome groceries, vinylof from a friend, and though weretoIsee to
227 Nope It was different and a welcomeon offerandtextbook assignments easier to
and the freesponsoringof (lowitrisk, possibly big reward)
$200 change to wasn't a have been
They were keen to get it going after seeing the benefitsGoogle wasComplexity NoAdwords, could textbook assignmentc
228 Best is easy is this case since it to find pricebe on paid for Google's themanuals is a
It the group'sThe requirements to No.Learning search queries2. The memb
1. network a family-owned company each keyword
to be I think of one and group abiliti
Contact and engagement level is rather to usein quite professionalis1. The a company.top of the guideof requirement that
230 nothing member creditGoogle Content Network gave a lot of impressions
class worked for the company
no problems, groupin particular no, worked hard
232 We brainstormed family whatability Team members wasknowledge communitythroug
small possible small businesses with a lack ofthen checked to offset they As
1. The to expectthe in the businesswork with leader.2. The ha
1. of because it area,completelycomunicate aroun
The was from different than anyth
They were eager to try something new. The No one knewatmosphereto workenterprisedidn'teasy tothe was see ifwith.ma
233 Found it very difficult in assignmentsetting much any prior Getting informatio
1. real spend overall and not budgets and cost per clicks
regards to Did not have appreciation for marketing
Yes, as very limited marketingtime 1. Budget and costs2. keywords3. experience and c
239 No, we were was surprised how little Wishathe oncetimegot because it lesssuch fun and
I family--the It was mandatory, great was glad started had
had a good1) had but I we website compared to how m
Luckily we had a contact in our group throughlucky and 1) shop ownerwe knew N/Asimpleresponseand was keentimeinte lag on
242 knew reallywas of the Professor and broke everythingwent.member of he didviews. sam
I we just surprised how well itdown and had it toand and our class projec
enterprise. 1. Had one us really, I would say we our not want
We sat campaignteam apart who had the
Basically we had a member whoNo notthe owner just got together showedoutto Notand talked be himaddedallwas delighte
243 We had no to beingat all. They that veryand no one, for awhile, but and and theresome
trouble an The open ended willingdid notweren't grade was how help wast
enterprise who has been est. even our teacher needing us T
That the directions have much experience before.
I to affect my
They were up for it from the beginning, due It was compltelyfactwere it was goingto participate.that clear could to targeto
244 figure out whether the client will benefit Worldwide competition3 the sameO
too much for this project. 3 from AdWords, and therefore hardj
1 campaignNo length (too short have done Google4
It is hard to 5 people is 1 Compulsory assignment2people wouldto improve the results)
256 whole online marketing was compulsory, within didn't really working any went along
This company different the first assignment.. different a saywe other subje
It a was so People place because we learnt as
They were pretty open about theYes because thewas just scheme insmall ofso we our team nothavefromtogether, the firs
257 The first business we approached was more then happy to get help from us to use a Adwords campaign
258 The fact that mandatory 2 hands on3 different
was were 1 team work had to a family an onlineof one of orwas
in the US, because search member campaign on
We chose a client that 1 webasedgiven real money noconduct engine advertising our te
260 Adwords is expensive advertising. Yes, did e commerce, monitor.
to pass class
No, we learnt in class Had to do itThe set up of theI ad words, hard to so I understood w
261 in finding anwas for success a globalour wereafter less knowledgeable wemarketingba
I appropriatepleasantlythat we city, was several course prospect of a winn
- enterprise Theand realistic budget companies in associated
in very that our entire andorganization mainly w
I aiming to find problems enquired in
We initially had some difficulties Our only strategy initially Beingwas - surprised limitingchallenge-aThe would be that would
262 I liked finally of professor Iteam a solid skill I takeapply outside I seriously a
being able to learn but no one can strong and it ofeither way
My do research taught team leader, but was able t
I wasn't the the class, feeling class.
We brainstormed ideasThelocal businesses,leader didn'thad a the challengelooked inter
264 met some This is totally new realized that like it our project through online.
problems before I for me Iand to power thingstime for of to fir
Almost none. clients doing first partner. Our us
For sure weYup, through this challenge, recruiting likeI ittheas is theand efficiencyme usin
265 this was fine, but was important for 1 - not that vitalpast clientbefore been us meant in2 wh
there it is aandto read which beinghave never to the gave involvedso clien
it discussion introduced theo experience challenge. A further
groups to I1 able understanding the project, there
- to choose our groups insight hav
A simple email introduction, a face-to-face introduction 1lot is a challenge was determine straight away whether the of I le
266 We did and set up appointments that would behad wethe challenge includeour money
really have The factors The attractedconvenient wonderful given real client
major difficultiesout because to was for our client as the follow
that when Ifirst approaching about and did engine a
itself were actually search not frustr
Firstly, our group had to make initiativesnot This whole challenge stood challenge mesome ideasour client. Once having
267 Real-life because I don't know anybody in this keywords
As an international student, it was really hard to find a business, project sometimes hard to find good country. The sec
271 no. We found it1. ability to work with adwords2. idea ofbasis. She keywords in
interesting 1. short Geo-Targeted online to and Adsexperience
that progress on a weekly a marketing worked m
I frame2. inability "challenge"3. ability to
We really had no trouble, she was very excited and wanted to know ourthe time had some Adwordschangereally was the
273 It was not easy had to 1. Knowledge Technical problemafter However, themabout it. Si
We to convince the organisation. However,improved awareness about with
promote its1. and understanding regarding our Interacting the
regarding our and generate my knowledge accoun
It rather of adwords.2. it was a and e
It was a wonderful experience. The client was happytechnical issue product online campaign. informing adwords goodun
275 Our client was a seem to With a real Not knowingof group had knowledgeeveryone whe
I not excited have working with Google- lackinvolved- online marketing kno
parlor, an 1. company2.the a real company thatitstart didnt inh
only some of Money of about made more indust
1. anything knowledge to of the but th
They were open to trying AdWords...they did was tattoo 1. to beand understandingMy the importance of keywords,serious
276 no everything worked for their interesting andwe got better then itpeople's very of the
nope seemed none, once it them gain more it came interest.
Google Adwords helped the enterprise get more clickssmoothlywebsite. It helpedwas the hang of doing work out easy t
277 It was helpful to know Being able to learn about online too little having the period o
The dollar amount was
Our enterprise was a team member's family business someone with a company in mindmarketing, for the timereal worl
279 I was in working with us for the Google to do in hadoutside a more was concerned I for I
It sounded 1. I a lota company previous very completely trusting challenge
finding have any a lota group little experience prior to coope
1. It Challenge. experience I difficult processabou
of It was class work. The and like
We had several companies interested concerned aboutlike didn'tof workwasthatI would be setting. using AdWords2.this. o
281 Yes. We was marketing my the rightthrough the it iwas dissolved the coding of Javascri
No. pick product choice of net. Thisthe campaign, the most com
Money, Easy tocreate a and with to instructor giu
no. setup competition increase my kno
283 some difficulties that weoccasionally, inadequate information and error
- fact figuring could workByrequirementssome trial
out what the reading and of the challenge were.
with a real business-
There wereThe first online project,-so it was a -fairly new experience. first experience w
284 Very enriching. Had to do some research on the nature of their business and the marketability of their products and ser
287 LACK OF INFORMATION PROVIDED BY THE CO
293 Adwords was extremely by google2) adwords seems likemuch at in with zer
1) It was rightadwords yes. We use. We use2) it gone all. Weimp
1) kind to learn to hardrealized all would be weren
as really We to had the later an th
We had a problem choosing therun difficultof company.had no experienceguideson inre
295 good Yes 1. Finding a client Learn along.
LIVE project! Real client and real project2. Implement project3. Monitor cam
296 It and interact with our1. otherclient,itbut due werethelack to experiencemeetnot discuss
Compared to Basically, Organising the course be and team a lot affect m
client university projects,the challengeable to did the team,
1. was partNo very helpful required members co
contacts that certain
It was rather easy to communicatewas a challenge to recruit a business. Theytoofthe team of work. provided tomore ha
297 Very little small, but growing, business surveyI is farhad farsmall business that wasand a
Nope. I was interested in learning more aand idealin online search perf
This that family easyabout far match for (That's I
had far far online advertising, ad
One of our group members' families had awork necessary here. Teammate'swas an no experiencefar too long.onlineand
298 to find an organisation.There's challenge. It's Running been good ifin gener
good to do It can not time. It about online Google AdWords c
something practical.run Google marketing we wer
It was hard It was reallyIt's an internationatake Ienoughwould havea AdWords campaign
299 We cannotIt wasbe describedinitially inads was up meeting and appointments with the c
only magicalThe exposure to international standards.2. 15 understand the
1. to in your it showing in 85 was difficult to languages
Reports different felling altogetehr. My speciali
My experience with Google adwordsdid have some problems see words,setting aInitially it countries inTeam work.3. com
300 We the first step,strategy It (money)our nominated business first toexplaining theany of
Real detailing was an1.and real time the unit structure, overcome strong
1. of calling optional of Research was usedavailable.Additionally
The constraints placed was establish gradedof
their business, and actual 'structure' a
The letter to our client business was developed a resources our 'nomination' part ofmonitoringon theto but wasa point sh
303 We had They had some The abilityand went into the experience to a background of the
No! It was all research, to
1. trust in us, Time consuming meeting with online marketing2.
1. which a practical not.
No approach evern more altering
Our client was amazing and very flexible.conducted 100%well explainedtake made it didto keep monitoring andfulfilling. a
305 No. One memeber of the team the Some keywords in not nativewho easy it aboutnot as
It was quiteThe interaction withof the marketing assistant of and theresearc
time in wassense we are management know that involved is al
friend the firm and people languages enterpriseits
I actually also the fact much were to
It was similar to working as a comercial, so it was interesting consuming and there were did not studentsthe was runnign
306 our client has a highly visual - design ofto measure the ofwhich we tried to convey using
the possibility based advantage, keywords, explained them aft
the increasing results. We alsoweb analytics, whic
I have experience in even
It was easy to show them what we planned to do, and how we plannedincreasing price client's bottom line few hours sev
308 No, we points and aims wasstrategy. forfor Online read Challenge, the campaignhappy
AdWords on the obligatory me beforefrom 6 membersbut now I amand als
It totally new
It was hard We Marketing. marketing participate wo
that introduction of only books they
It was interesting to show them the mainagreed easily wasof the campaign. After the the OnlineWe had to 3 membersin b
309 Not long for the
Experience, diplomaenough CV
310 One organizations was ahad marketingabout the whole they were a little But an other
The weather little sceptical opportunity.
It was very simple. With google adword we had an interestingan influence of our cpc. Butonline marketing. sceptical abo
313 any problems about recruiting
I don't haveNothing
315 Nope. Not really. understanding of read all the possible tutorials, registered
Better User interface that a sound on-line marketing strate
I AdWordsIn depth many assesments du
Altough many companies in Hungary understand was difficultToo knowledge about on-
316 Most were interested, wassome than up not longFurthermore, the skills off when weitsta
Thought it yet too big, Starting theWe after.People through that i acquired
experience, yet found out had littleonadwords online
the certificate, can was experince therefore we wer
campaign my resume, assumed
I enjoyed the experience as it was a practical assignment rather hung theoretical. that it putonnotwere put time was hardw
317 We haven'tIproblems for develop strategies createlearnonlineto the Challenge. organiz
are already working together participate inme with use and Your
The factors No factors frustrated ayour challenge. to make onlin
attrecte meThat the how shop AdWords,test rea
sucess problem because AdWords i
It was very easy to acquire our company. Wewas immediately motivated to toforare: isn't when first approachingchalleng
318 NIL yes no Cannot achieve enough
Get experience in online marketing numbers of clicks
319 sometimes it
that it was a real project was very complicatet and no groupmem
321 yes tought to find an entreprise an Adwords did.my experience and professor
manage a budget campaign
it was very long to found our entreprise. A lot of entreprise alreadyfull SEMand yes, itexperience. At last, we found the ph
322 No, got a client first time campaign to discuss our strategy andknowledge and from so
The asking Illness my knowledge with mymake matesTest my o
Yes, I shared my team interest source
We had a meeting a month before commencement of ourof prize!Sharing of one team memberLevel ofarrangements.D
323 for getting used a google i -40.000 $ before our before widehas was
that we werehada no of 4 and it acampaign compe
a team experience word 2 ppl check
it was all good some reason we had to saldo ofadwords and havingwas onlybut that eve
326 when we invited beginning wea realso set ofsawto modificate theknowledge aboutsoto
problems, we developed marketing the competence as assopratice for
running had lot be doubts, but we investigate andpossibilityhav
not of questions for the company chance w
No, as we had few site last wantedno
The website was almost closing we have nota thethem to participate,aatotheyableonline campainghaveathewewe canthe
333 students and quite particularare not credible toa new we onlywhy it sinceharddid and an
have a often wefact discoveringAt first online marketing aentreprises wo
The strategy. We first tried toaidentitfy but but we frightening
We had a lotthem. That's news marketing advertisi
was good potential bit to not be
Find a enterprise is not easy for We did not The announcement of the Challengeof informationknewwasstrategy find kno
338 no, it dadthey worked together really well as a adwords any long
we were planning
i thought starting to use really fun.too
the last paper was even have done mostly simulatio
didnt have though
the company was headed by a freindswas just time consumingonthe project wasgroup,wayati the timei took on most of th
339 No No
Both the $200 and the new advertising possibility counted. 1 mistakes I had aknowledge3 winning
1 getting experience2 getting by us experience with Adwords, an
340 Yes No Mandatory Group Members Familiarity with Google helped
341 Luckily the co-operation co-operate to the projectadwordsof knowledge asthe google ad
The biggest-opportunity was over assesment thepractise-use the beginning
between the work with between inthe module in well as ourlim
-The mutual was introduced to us the smoothly. E
My previous team and that gave us
The experience was very positive and the willingness to suprise when team and the organization went very enterprise.te
342 We were rejected a few nunerousway to more hands-on interactivereal-case with. th
Fun and interesting way to gain hard to look by enabling me automated ma
a different and quite itcompanies experience to lead the pro
it is various help me for companies
It was quite a heart throbing experience as we approach times and terms learnhands-onfun but it's either to work scenar
343 The Google AdWord website proved to a quite diffi
Our experience was one of difficulty in primarily finding a client. Everyone that we conntacted seem to holdbe tainted vie
346 No, the but when explained they valued the tool and agreed to because of m previous
no 1. previous experience Ion emarketing use it.
the client never heard of adwords beforebusiness was very receptive. leaded my team
347 The initial business was eager seemed far less complicated as competitionto accesswa
Initially, what businessrequirementMy were of accountitwas intensely Thisro
project to setting up thewas difficult than proved successwitc
to approach lack willing to provide overcome
The experience was relatively easy as the choice of the mandatoryparticipate and adwordsknowledge waseasy be. frustra
355 real-life experience with interface
the adwords online marketing
i had previous experiences from working with the enterprise so i just contacted the CEO did not work with my firefox in
357 1. Mrketing a real business was not too difficult
The entreprise was rather interested in the Google Online work with Challenge, so it and a real budget to engage them
362 It was very easy to convince them, regarding the many advantages that the programe offers. Furthermore it didn't caus
364 Our group had help through a local online marketing company toat 1.with realour working help it wasn'tverysmall you with
Client recruitment awesome to work holdcampaign pagewith realwas our clients in nee
It was was 1. experience2. butof moneygotnever donefor too marketingget
stressful get pre once SMEand outline it money4.helpful
first prizes3. we andspendwere a problem.
We had they online working in
365 via email that it was mandatory and the challenge counts a th
368 it was a great idea dificulty ofthe strategy. project and want us it
the high to 1.the begining ofsecond people gave of wiht realhigh dificulty
define making anthe was a of the challenge on money3.apl
at the ad I've never project" support.
It was preaty easy. They thougthThe client helped ussince thereal time2.that it thatday"realheard to click the was challeng
370 The Challenge seemed very relevant and hands-on compared toWitnessin
1. Real world Lack a website. affect. a company3. other proj
1. had of Had no helping
Hard to identify small companies thateffects2.team member support2. Short page limits
371 Done by our No Our pre-campaign strategy had to but nonetheless t
My experience Google Adwords
Our professor connected us to the enterprise professor Interest in internet marketingInterest inhelped, be corrected mory
373 No We felt a bit abandoned in regard The lack nothingsubject which Adwordsa
1. The fact that I would of information 2. as we didof detail in oth
1. said that knowledge on a The lackbut only gain,
they Challenge to lose not many the
We explained that the process would be free and very beneficial. We The lack to the hadof prior knowledge of receive m
376 Having to do randomly ian enterprise able towas interesting, due
Investing toowasn't reallyin real money group but
much time which lead our
We were pretty clueless and picked with real businesses and writing a concept without
383 No, happy to The with experience we lack ofmoney atdid not.very enjoyableaffect on th
The real lifeBeing able to use real No they us was points.
us and engagecontacted was very enthusiastic anChallenge.
The in learning toand bout the Google and Goo
The owner of the company was very not at all. meetfirst organization Google brough moreaactualy havingabout thesome
384 Client the organization. Buy-in was easily how to it as not.
The formal natureable$200being able to great.using Google
easy, of to learn marketinghave everyone access everything
Not for attained certainly
One of our group members worked for recruitment was Being freethe Challenge wasdid a result.helps.
387 it involves quite a to collaborateseemsto its on Adwords and it takeschalleng
1, fun lot of1, client with experience before marketing some t
knowledgeno Google an online changes
on unwilling to website just tried to do
the client seems a bit unwilling to make changesothers existingmake so iand reluctant to
388 No, the move toitgive away 200$ for every company.lot is knowledge about e-marketin
No, was great.
none i got It of way of
In my opinion Google made a very goodorganization XXXX wasprojectand giving usaall theasupport promotion and vice
393 had to present my than willing mandatory2. Interest inwho curious advertising up
Yes, How many would view the site verses own business helpful who
1. Class 1. in order for which adwords were
No. Made use my contact and
Since the enterprise was mine, INo, they were morecase to the group Not knowingthem tomewouldcompany. I wrote wou
398 1) the diificultwe read and understand students per up the to w
1) to were obliged to be 4 before to set so I liked th
All the guide werebildings2) the challenge was only on 3 weeksteam2) chal
399 Recruited family business benefits oflack realistic campaign and/or challenge. Not eno
the budget was too small for a of budget leveraged my various experience b
Passioinate1.) online advertising with Google. of strategies2.)
group Yes. I to create/test lack
Contacted family business and sold them on the numerousof leaderabout online advertising and marketing. I wanted to
400 learn, interested in how AdWords some aspects of
1. desire to 1. difficult to find information aboutworks2. AdWords
401 It was a real business like suggestedable to The Figuring out how to use A
1. The real1. We werehelped work we were learning had did
world business/client,2. The business we online
It by GOMC. with a real
We picked a small local world project.Ourexperience,2. sincecompetition company andm
402 by had to South Africa has relative lowto of support andand interestdidprior exposurest
and consequently had 1) Lack the business experience we nevertheless T
1) The exposure communication relevant knowledgedeal with
good internet penetration levels, from to a sides.
client due to learning help. compan
We were referred our enterprise Wea friendovercome initial resistance fromrealYes, prior and having nohowbothfrom lect
406 still Amazement on versatility Lengthy guides
It was tough to persuade but we No manage to do it The the power of internet No
412 Not really Not escpecially
1 Competing against they would be willing to participate in this
Not enoughNo students around the
professor involvment, advice and guida
We contacted the business through their marketing department and asked if otherprevious experience world2 Possibili
415 yes no tikmeplanning
learning, teamwork reading books, internet sources
423 a real project.
The enterprise was very interested in working with google adwords.
424 Slow answers to questions
431 we didn't have problems, working with real ofitAdWords challenge, it is very I workin
yes, surprising is the whole idea
1. we developed strategynot enough ideas for because didn't
1. low CTR2. didn't affect with "real money"3.
for success later
I know the owners of that enterprise, so they agreed without any problems clients2. working my ability the adsgood, we
432 no professor We had ato this also, so the wasour online marketing experie
It was newIt contact within our lack little help; but seemed pers
was to sign-in to of account. It and group if
There wereOurproblems.was assigned. hard Yes,she not for profit sector as a that as w
433 It was ver nice
434 no no so it really was not time?don+t know wanted to learn more abou
lack of a with adwords,
One of our team members works in engaged company interested in handlingproblem to explain them how things work a
435 No experienceexperiencethe AdWords
no with how
The fact that I can learn and tryonline marketing works in real
441 I believe No, the Challenge was extremely My experienceenterprise wanted, starting
criteria part of to implement was convincingoptimization for Google (the
1) Google - learning search engine them that we were "for real
a client campaign our I loved it.
It was very educational. From learning of the hardestneeded finding-none- thestraight-forward.using Yahoo!'s search en
445 We were chose had a The only aspect ofworld situations.Adwords of our grs
It was a money to usewith never used Googlethat was see how th
program in real the challenge easy to before,
I'd real results. It was
No. The company wegiven real realwebsite that was already managed by onefrustrating
446 The required useto copy her on were located.our organizations we were wo
1. us where teams ourhad no to loved how2. forced abilityu
1. need to constantly check results applicable fit I
I letters prior knowledge/experience. re
Yes, my teacherlarge scale of on resume/interviews2. largeI scale of challenge3.to it was
447 no Yes them know adwords well and of no number of clicks
When there is
Keep trying and do not get disappointed when some of Get tomay rejected youNo less another way to get some experie
448 Obstacles1. Being inability few my knowledge. Definitely.had scam2.marketing thevery in
1. The accused of selling some typeonline"Great" when Not being taken se
1. Test companies from already the was a from surprisingly comp
1. quality score to It client strength. was stand
I of internet online it a technical drop
I had my team start on a cold calling campaign to extract a to improveCoordination withsearches according Ito experienc
450 Yes. The co.'s owner surprise, clientTime merehe I some which usernothis challenge go
Not much had other business, and fact that so. nature in our classthe mid
1. Friends' influence - arounda frequent is quite prior in AdWord
1. the constraint - Our campaignof Google are wi
Yes 30, IT I have old compare is
We did not encounter much difficulty. The customer base of our exceptis aged sinceisthink the experts ofstartedexperience
451 The problem Weexcited the get with Too short had tool thecampaign3. small, big margi
Very to find Google brand name2.(3weeks)which is online contact with bu
1. to most suitable company forexperience at all advertising, the
1. small company
I marketing challenge: in search engin
We spent 1 month to find the good company. was wantedto workinto athis wonderful nowith no or little experience about
453 no no class no
Short time lenght
454 fitting the advertising with the
One of our team members had worked with the company at his current job incharts to 2 pages! school newspaper. H
460 Yes, we made a small "market comany is time,where market and the target segment Op
My first reactionis was challenge waswould experiencethe best search eng
1) It to segmentation" I in of we choosed using adwords.3) ar
1) The new didint have experience with because th
i The like to have more time.2) Not m
The experience with the enterprise was wonderful because the the international.2)thehappiness+entusiasm,organization
462 Simple, content etc. New of team member no
Looked forbidding None
Straightforward. They offered support forclient was employermedium for marketing
465 The real by the tutor and to work againstof client, the allworked with learnem
The given, The was a for a we the already over report for ano
competing Ilenght very little about Adwordsto (not s
knew teams from opportunity before
The client was givenbudget possibility it limited clientreal had pre-campaign the world and
466 It was pretty smooth. The The fact that tailor made proposal for time Not transparent the
1. prepared a I havesupport fromwith AdWords2. I might getju
1. Lack of experience Google2. research about a
Yes. It AdWords.
We identified the targeted SME through brainstorming andclient has knowledge aboutsaved my them.
467 no learning writing reports i have set up
high CTR and sales how to organize campaign my own campaign before
473 was a greatNot aplicable learn more aboutwith the experienceas well how a search on
experienceThe possibility difficult Not applicable budget. more about s
to Relation online client. Low and lear
at the begining.
Taking part of google challenge Choosing the right company was very of a practical advertising There were necessaryen
475 no problemshas an excellent opportunity to indeed .... a the that made availab
Google Adwords has been very useful, and no not disappointed our expectations learn aboutall tool toolsis redefining t
477 plans, andA lot more involvement1. Report were doingand ability to work with was too
We met with them to discuss then/a Provided in than other No, therefore it was necessary
what we lengths were a made recommendations.c
they were interested real world experience, andbit short2. Budgettoathorou
482 This a business quitedifficult, as some the projects needs constant monit
was was different to I think thatclients2) Exposure to They ar
1) to fact that "live" my relativeapprehensive part
with companies were lack of experience
Initially selectingproject1) The chanceTheworkour othercampaignfor our course.a newer
483 Our lecturer have never with a elementselection $200a with such a results of ourtheo
I extremely Practical on a class room project very limited, particularlyin o
interested in the inof managing lack campaign and putting cam
The our Yes, my was practical experience wh
of of adwords
Very positive experience and enterprise was provided us workedcontact budgetenterprise.liveofand thelarge amount of p
484 Had no response from The mark allocated numerous attempts. Our second client was h
our forms of after to thecriteria in documents on deadline for m
Mixed format course criteria
Our first enterprise did not respond to a series of attemptedfirst clientcontact via phone and email. As the the campaign
485 - - - - -
486 It they thoguht we were going very a traditional mkt use to be the with Go
Google It but we kept on going
Streghts: always campaign
Yes, becausewas pretty exhausting, is wasto do difficult Ito set communicationsleader o
we had to do it was very few money
492 Nothing really. enoughI timetoindo a technologyanalysis
Not It professor toget real trend us develop a m
I thought it was a way for the was mandatory. out of havingindustry, so eve
494 People wouldn't interested. They listen about real not really. in saidhave the BeingAlo
and take That it to were of information to take the Idea andbeingcouldinv
unique. A Adwords and just and to understand. te
excited about didn't no to you involve
The enterprise we used were very engaged not really?the time was Alot actuallyNo life project Iwith real money.best know
495 No, the instructor took care involvement time work
No The of that.short and period business and with google. Real client
The enterprise was very interested in this "new" (to them) way to promote theirNo experiencegain leads online. The bu
496 client was easy tohard 1.after i think ittime to spend.i thought it was easier, if its a goog
was convince by while would my fault toexperiencei to onethere is once o
work and a 1.i of phone beengo directly knew watching the
lot was have no happy,
the first enterprise (XXXX) i asked didn't likeitto participate. but amail and reading tutorials it wasifreally funof the menswe
497 no we didn't have any problemwith first , soiti attracted many things i didn't things it befor
all thing was good challenge know so me to de well , this thing make m
its a nice me its affect on me on positive know give
its was a very nice experience. some thing new i had never doing beforthe money did not diminish so when i seeitmy ad
498 personal contact, introduced through friends
499 to It was very smoothmarketing challenge, ofNo. the campaignmarketing challenge-ch
In terms of - about the operation it isof very Online
Hands-on The resultsthe client's business. However, it is a L
It was fun and exciting as we getNo.know more in-depth work done.-practical experience-good practical experience outsi
500 yes grow, and the company can learn busy)not language skillsearch at interne
no time(too moreadwords teacher's encourageteam
start adwords tool, language about su
first google has the $200 that can help themmy teacher chance to study how tostrengths my familiarto sure thay may the
503 I major problems. this project had Ipractical relevence. noticeonline mark
1) that evidence2) teamwork3) eperience with
had no without prior
No, I had no was pleased practical 1) inactive keywordsreal that it was a real challenge4
504 i have any 1)it was a marketingeverything in it was from google, a huge com
problems 1)it was challenge2) english
no, we didn´twas intrigant to know about adwords
505 no that the more about adwords
It was greatTo know challange includes argentineans
508 We did not It wasamore1. LearningI1. Directions am verybyfamiliar with hand.strategiesa
have problem because my own/learning I and post-campaign I noticed
work than was knewITheypre- experienced with find Adwords
advertise. the but was surprised to technology
for were doing.2. Teammates sugges
We truly wanted to help the enterprise and teach them new ways toonwe expecting,organization before Google that I didtw
509 We just selected the first Learning 1. Theabout online experiance did not affect my a
to participate company moresomeone limited experiance
sounded very would My knewpage limit
They were really interested so getting them The project 1. was notlike it hard be good marketing was too short
513 I loved the "realwere promised 'unimaginable" amounts of repor
We world" Iapplication relate to.with no previoustwo
entered this project After choosing ex
Our approach was to find a client whose product we couldthat this challenge supplied u
515 none not enough time. teacher didn't teach about how to d
given real money
517 Real life work experience but after the first contact with our com
First it's been not easy to find a company. We need to do a lot of telephonework by teammembersdecisions made by o
518 engaged avrey bodyeyes to understandmore isdidnt have anytothe build astrstegies
open my want be to the the how marketing inexprerience him
opertonty the internet i working
we dont have more budget play white is working
it was easy to get the enterprise in the begining we traying to whoon lernnet!!!organiztion and than tointernet and try to w
520 difficiulties,1. Freeinteresting, started workingweks to rely campaign whocha
but it advertising2. Experience ithrough participating in the lon
1. we but after both had the company having w
yes three with and then still
yes we had at first we found only onceQuestions in it did,Pre and Poston a friend too toha
521 Telling them it would increase web traffic.
524 I think a presentation about AdWords them. I thinkthe interest ofthe enterprise would us
1. the fact of taking part in but reading the AdWordswith and n
1. difficulties withchallenge2. difficulties would be u
Yes teamwork2. a potentail textbook a
To awake interest and to get engagement was easier then to maintain for awaking a in the future using a modern the res
525 No, one of the group members a newourparticipate inwithwas too small2. had real text a
I was worked learn knew the client. we somea client tostrategies a bad tea
1. and had them a new and interactive project. I got about typ
1. skill2. working the creation somesearch mark
I website experience with of the engin
we setup up a meeting to show him how adwords excited to take on such clientshad did have some ofimprove their exper
527 yes, only a bit though, we worked for, itto figure outeasy toespecially as a new online,
it was quite The winning get to onpretty cost some elaboration. participat
interesting how was this project, to the teamthem to
to work the Since after of click.
point none persuade members We ha
Since the company marketed online was a company that I tended to advantage, a chanceper do somethinggroup. includi
528 There is the scaled firms which contestjoin this project. My and marketingmy group oth
It was for discussing teamtotheableof knowledge clientsstudentsplan. It isas
to gather aboutmembers objectivesamong online marketing :ve
1. firm's compete about chose from all I
to experience leads to many difficulties
My lecturer already had some small-medium need hard 1. Globalwant The: lack Nofor meeting(5 members, different time
530 No, clients Great project, reallyahelpedgradeto helpclass succeed. googlethe place ofw
to the fact that the project me only help habit business. took members th
Getting wanted like in in stockmarket, gambling on what you
It was us the the their of using it
the them was for,
It was very easy to get them interested due were very helpful andgoodcouldgetYes, luckilyitone of our group as a busine
533 no no had always getpre, an extensive knowledge of the internet
The them on board
My other group member knew the client previously so itI was easy to wanted post campaign report instructions were not
539 Finding an organizationsmall manufacturingwithhad dad because get got veryabout was
This challenge seemed alotgroup members in they seemed to use actual m
in chance to more funmembers a hadwe excited eager to l
that all company and could chosen whereexperie
I to me to no online marketing particu
Getting the Enterprise engaged was easy, we picked a Thethe areaThework team my littlethat Igroup activity.The chance
542 opportunity managing myto include "you can't addition to the Cha
to learn had school workload in already be an AdW
It was simple. It took an email to tell them what we were doing ... the email AdWords no
543 but it was hard to find challengelearnsome interest. andto know morehave never done
All very nice and showed something studied about about googlelearn mo
a projects it wasnew for me too bigI have never used Adwords
We tried surprising. I about online mar
It was hard to find an enterprise,yes, they were the coursebusiness werewe havent newlearn moreonline marketing yet. a
544 side. We need tomanagement, tried to campaign,resultsYou won'texample, when lik
Client problems. intentiontime justify our project scope to the how teamm
Challenges The unexpectedit other affect.the one ofclient.Mean
and and a yes, whichonline marketing strategy w
client does was for know my succes
Different expectations from eachYes, we had some explain ourweReal life getmanagementwe didfrom campaign we need
546 I would recommend that am focusing studies of theresearchaccounts be ofin on searchth
The very realonline casemet with them initially duringclass work the sense e
I client We my postgradthein the and was fantastic. I neve
1. Organizing experience resources presentation w
My various was helpful off and so
We were introduced to our enterprise via our Professor, XXXX. support and interestvariousproject a classpublished onlin
547 I think the most problems webpage influnence know whereworld. the persons to carr
little for client they spending is hard to find
budget don't around pretty much
it was very hard to persuade them to put some codes to itsiseffort but because no. didn'tthe to control understand what
548 How was work was involved as aWemark of for overall unit. I been much
1. Google Working in such clients advantage of someone who
% a large team it use
No our professormuchvery helpful in pre-arranginghad thethe us towould'vestrongly dis
549 yes I love it.It is the terms of net issue.We are ruuning a France company's
Google's brandFuturecan objectivesadvertising and search en
yes we have some problems in idea howbusinessbe a service.
550 No, the firstLanguage issuepossibility negotiationsprior ability wascampaign and makin
approach was was bigger adifferentin projectlanguage. market, money w
company, fromNone hands countrydevelop driving Australia,
Yes, were using
It was very overwhelming to negotiate with an overseasThesuccessful,ofathan imagined to smooth.realFrom knowledgect
551 a really... being in thealot of many wasn't what wethat was neededit. itbe d
the trying tomarketing yeah iand things...expected.grade... didn
figure everythingwould saypart it did affect to sho
class out. was first our
Yes we hadnotlot of trouble whole project overalldifferent it like what of of all not understa
553 We had an easy time getting the business to use google, because we knew they already had an interest in using googl
554 He was absolutely helpful.
555 The fluctuation in the in real the words.
1. Get a feel of online advertisingprice ofbusiness world.
557 Good A bit Learn moreYes, be
Somewhat Adwords and stand with googleinnovation
559 I'm intereted didn't and I enough time lackat the beginning.
I in marketing and wanted to try with it. it.
was enthusiactic of (online)
It went well.It was a quite new experience havei had absolute to dealmyself in marketing
560 1. Learning about onlinehad no Challenge. on this sector prior
I marketing attracted me. 2. presented
It was easy, because the enterprise had already heard of the Google Online Marketing experience After we Working into
564 No no no
Learn about an online marketing tool
566 At first it was a pretty big challenge for all ofnot.to take a part weGoogleanyinformationourtteam anygetcompanyand to fin
No, we did At the beginning getdiscussed historymajor fact with theaccount. Therefore
us At first weTo in hadn‘ competition. Our campaignbeen participating in
1. have as much all- the enough had has kind of experience w
1. Timing not on about PPC as possible results.
t We haven’ time to positive leaders.
567 No the enterprisewas selected forIt was difficulteverything waskey words and were qui
yes it was 1)New and diverse2)interesting not challengingand we took all
and explained by our as to did and themmuch as usingthey a
us the challenge, precise questions and "real"
yes i get
Organised a few meetings with the enterprise managera different experience Lectureraskedhave online experience with
570 1. Working 1. It wasn't very easy to work experience innot used
with a that I definitely lacked out how had up spac
would inspire real us results.2. The ca
We struggled a bit identifying a company real company with all oftimeand to setthis a op
571 No problems - our were was assigned client had one on our team had They had 0 sa
Assigned by professor.No no sales and little website traffic at th
Our by our professor.
The client was very excited in the beginning. They client a new business that had an unproven product. any significant e
577 no,our client was excited and looking this of begining, weakness that none indone that.
i from the first moment we contacted them ouritteamshowed thatour exper
participate 1.lack is experience- we they a new and real som
from the a real project and i am problems iinterest
it it,because was had never
our enterprise was willing to do this campaignwanted to 1.experience- forward to was asoand had no happy highwithteam got the
578 We had no Iproblems we The no problems in understoodto ofmeaning oflife company S
wasn't really suprisedall the complex interface them internetthethis campa
1. had we 1. had many how to searchinguse as version ofadv
because i explaining we coulda thought online the
Yes, i was the the real our clients. o
Actually, they already knew about this opportunity andbecausepossibility to learncontactsadvertisewhat does the interne
579 nah, for me, even really good cooperatesearching tooluse adwords projectuse new te
have a i have different nationality client to for to help client 2 really help
learning how 2 uselearn how
have google member, and learning how
google online marketing is totally newwe do cooperate withuse google as2 with yes adwords ages. thisedit tools and atte
581 Easy. They were open to the opportunity. Amount of timeInclarity about success vs failure
583 one of the participants owned the company
589 There was no problemfact was number beginningteamto it is an enterprisethe main w
Surprising 1. marketing experience2. due of our teammateon that our
because the client clicks from different countries because
1. too small a friend work3. working
Our enterprise was interested for participating in the campaign from the of wasI CTR have a problem with that internetta
590 No. Fact that there's competition. The challengeread Fact that i.e.tocompetitors.
this real name.2) Experience in can more other ensure that
1) Necessity of reports2) up be was Google's help
Yes, involved.International team's clien
There are many firms in the same industry plausible for1) Googlemoney and clients but thatour casegained.3) Real mon
592 This went very well,be interested andItold her it felt confident about onlinefree not clear
I would no 1) I was interested to Isome pretty much works and be able to
problems. 1) thought was of the explanations marketing bu
We simply asked her if it was something she was very excited to participate. learn how AdWords $200 of were advertisin
594 si bueno ensi claro la experiencia nadie la que no no no hechoel los manuales y fue ard
la propagacion de para micampañaseramos tanto este estede estrategias
un reto las las ya tenia habia nuevos motor de busqueda so
palabras claves no en supo como empezar que pa
estaba se ingles en tipo tema
bueno vender chocolates, mermelada y bombones fue bueno los factores que buenorendian como queriamos y tuvimo
595 No 1] Innovative, different from the usual projects we geton do, pro
The inabilityus get did not alert/inform us to a lot of
Our client seems not entirely cooperative with NILand clear information. Information esp
598 If try to convinceproblems wasinmore about The campaign will towas mostConvinced
The to participate interesting and somewhatshort Compete with we have
- Find out the marketing campaign,surprising final helpful but
The time-perhaps a bit engine the campaign
the search and solve.
I helped visits to the company andwe have smallexperiencebut commented ononline marketing - for thebecause several
601 Yes, we have thought through expirience bestNeither menew to all something like famil
Everything relatedon the campaingapprochingor my analyzed a number toto
work the 1. Lack ofAbilitydue to other commitments, related
way the time to We and convincing the client of
was very have in of members had mu
Our team was in the search of the suitable enterprise to1. New to during of 2.campaign.participate team us- the team and
604 No, all organizations showed aexperience the Choosing the andfreeAn award applicatio
There are very showing them in testing ofgoodlike some AdGrups2. To to
1. Real good Unknown, small AdWords2. AdGroups.
1. will to participate.
advantages most attractive AdGrups s
I convinced XXXX to atend in Google AdWords Program bysmall differences between interest in badtesting of for the be
605 Did not know enough That - had no - my experiencecompeting against a
different and real - ancompaign searching on it wor
an actual actual campaign
No - we used contacts Somethingabout it was Yes idea what AdWords was, how Goog
612 real time,real money limit,
613 They were excited to be involved.
614 No The busy most of thethe right keywords a leadersincejust took c
Choosing time.always been to use, so I we were n
Time constraints, they were$200 dollars of free advertising.
615 Yes, we look at threefor the companyImpossiblethismanage daily on keyword level 2. A
It works aspects. Reach, your camaignwill cost onbasis onor weekly level.
1. Managing daily what to on a dailt a daily keyword basis
1. relevance and ROI.
Free online chance to see if Google AdWordsis impossible to manageandbudget2. Development of different campaigns
616 Yes, there were few plans in ourasLess selectedof kind ofto our of studentsearlier. Bu
There keen good enterprise shared approached about their improved. la
interest team which we byuse groups enterprise who create
group in new clicks challenge was enterprise.
Yes, the keywords conducted and
It was good for us because the enterprise showed wereWorking in itaandnumber their feelingswith the enterpriseby Goo
623 Planning of the effectiveness of integrated marketing
practices ! Curriculum,interest
This is a very good experience in marketingThe proposed interest
624 We wrote a business plan about online marketing. It was helpful when we tried to visiting our client.
632 we didn't have used the keyword cool the companylittle knowledgetofriend. was amuch
we any problems because way andhad simulator.was a didn't knowit for fr
needed a be advertised.the manager We were able marketing
1. our teacher Theynot e-marketing.2. it to to jo
i was were happy online
They were very interested from the start. Their website 1. it wasto generator to learn about helpful. heofbe surprisedrealse
633 no no nothing Yea. I've done this before and I got bore
This survey. First of all.. talk about online marketing
634 no no Then we got online marketing and the effect google ad words
hard to navigate
They came into the class and told about their company.learning aboutstarted on the campaign. They came in to the clas
636 I thought the and pre-occupied2. TherunningGoogle3. participate I could no
1. The global scale wuth unwillingness to 'Realand hadadequat
1. Businesses name of experience meant because
upon us her business given minima
The client was very busyChallenge was thrust Yes, lack and we were notworld' applicati
641 we don't have problems his role. We gavegetthisthe game to put to money to adverti
was very in convenience of for in project
the happy wide
the company chosen by our team has been Iexemplary surprise andto use english availabilityusing realthe test in a new e
642 the enterprise now nothing
good contact person in the enterprise, strong help from Google, experience in online marketing, a project which we hav
643 No. Luckily /my weren't1. Possibilitythrought with real companies 2. Possibility tochallen
advertising1.to work AdWords. But persuading themthe with de
all pretty/creative, really frustrating in to work
It wasn't really hard to discover enterprises whogroup members were Only thing that wasso we had no problemsstart wir
646 We market, in any problem, expereicnemaybe buttime, They just right, so, iit was no
No 1. and it has a very specific previous company.2. in online mark
None, to work withno real problems. The still wan
I had a real experience
t The enterprise is new in the internedidn´t have Colombia The we had discusions,thetarget. it was are youngbut experien
648 explained we would be able andtohadfactmetrics that realnot reflect interested the cau
The dissapointment weThe is on aaccount did time while participating and
The ability selcted the Had not used would enginedue to techn
work thatproject they search
the account was hindered and in at a
The enterprise was willing as weWe identified the organzationto generate interest for their product be online optimization
649 There are them with the latest updateaof budget thatmeet interesting knowledgeclient ar
To manage1. Online budget and time to is the whole campaign. give me so
the total advertisement as it an with the clientwill the that is
1. hrad campaign. The enterprise as
I keep my enterprise engaged by providingsome problems like havingThe theto handleincrease unexpectedly.2. The nu
653 Our team's Iapproach isI to evaluate each theof Iqualityno prior knowledge onone whose
was surprised atattractedbeginning. produced by my teammates. choice th
was the the to business objectively andand thethe Given w
The lack opportunity to work with local game develo
have contribution decide online from
Our team has to make a tough choice between two businesses in quality of work Eventually, we pickedcommitmentmar
656 IT WAS EASY AS WE IT WAS ENTERPRISE IN GAIN CREDITAS THE TO MARKET
THE USE OF CAPS IN OUR TO REDUCECAMPAIGNFOROF LECTURER
HAD HOW ADWORDS WE NOT
IT WAS EASY AS ONE OF OUR GROUP MEMBER KNEW ANMANDATORYNO IT DOESLOOKING FORIMPRESSIO THAT THE NUMBER COURSEWOR
TO MIND THAT NEEDED MARKETIN
661 thought it was going a be easier Nowrite the wanted to be inOnline marke
1. All learning That not all groupmembers were thatthe out and
1. about Internet is a fun experience2. we were go
we first hadI problems with findingto business that actuallyreports. And helping challeng
662 It was strategic decision had to doYes,challenge, thatwith peopleof online ,
1. Getting experience with working with online people who muc
1. I locate frustrating no prior experience have didn
the I had working would not in the co
Our team made a a surprise that we tofound itan organization as manymarketing2. Lear
663 owner not I was of ourOn time real therefore, Itdoingeasier for Competition againstand
have very excitedmate, challengeAttractive prizes him oursayresearchfriend
team at the thought ofit did whenChallengeto campaignus, one
Time organizations We were able to yes to result
was the tracking owners were an
It was quite simple for us as the We didis a friend a problem approachingdifferences not.because the because it was oth
665 We didn't have any problems a good a client. THewas not ofwith becausetheydidn'tthewa
I had that weIt was a good experienceowner helpful at all. we had know
1. ran were very teacher was not the business was a know
1. campaign.It not really lead the project.I leadIt o
I did especially a real company.2. the
They were very nice and listened to what we thinkto offer.Theyfinding Our interested,to workeasybecauseHe didn'tfriend.
667 No No Gaining knowledge ofwould like as much as the marketer writin
Nothing, I E-advetising, E-Target and E-Copy
Relatively easy to work with enterprise. They were just as excited to learn about google more in depth with Adwords Str
670 I had was Iworked with any type organization as reason than:1. It athem.2.
wasn't convince the I had to other work with numbers newtha
1. attractedinmarketing to I generally it was even ch
a group, program, so dislike poppe
The only problemnevertrying to really Workingoffor any learn quickly as us, butbeing an
675 We had a few problems, but that small this project, our company wasn't understanding
There was Helping a was They wanted to thinkaif experience with this was
our of detail to business out have any the actual project.
Detail orientedNot having this Challenge online
We had to provide a professors contact information for a lotenterprise. just because but Iconfirmcomplete sure if was them
678 No problem./ Because it was something new was was veryme totoo long to pe
The second/ report, and easy for was have We w
They already know Google Adwords, and they also planned to start using it in 2008 so for my opinion interesting.their ha
680 Well had some problems atfactorsthis project the the great experiencefactors: -servewith
Well the realization of We are or was a for directing the eletronica Finding
as the beginning frustrated contestation were: learn a the abou
that led us Good by the following project these con
to first time you apply that will lot us
It was a great experience to have known about this toolTheindispensable as the adwords that made me Competingfacto
681 various notification emails and drive to that incorporatesformedtosearch us
1. RealityThere's MembersThe documents forreal global best
1.Team informational group was a our client so th
Placing myself in challenge the comp
We drafted This is the first school projectai've donecomplete thisthe shoes ofwithout prio
682 believe weanything in Its three clients prize cheap,noit great. qualified. everyone wast
really thought the ad The before Ifindingso it that AlsoI not This was espe
I love Google, useone is rather expensive. always
had experience personally ability
The company was very reluctantI to change I went through Google.words waswas not but everyday. however the Also the
We emailed our enterprise and communicated the challenge to them over the I had some marketing experience and an
687 NO to fully ALLHANDS ON ADWORDS EXPERIENCE
VERY SHORT However after a
The enterprise was somewhat difficultat firstNOT ATengage in the competition.NO TIMEFRAME high volumn of traffic to
688 We did not no it looks any problems, good pursuade our client totworld espically whenum
encounter parallel was hard to experience thethis field understand different
The it and a Iworking with google online adopt wards how to
of getting It was a little hard and to online marke
a clear in and their method of approac
Firstly it was a joint effort by all our group members , initiallyfeeling Not had footing into understanding tohad to prove to g
692 We did not face problemsThe situation.persuade them into agreeing tonot have and ex
friend, it wasn't too hard The client in are all serious do this2. The chan
1. in recruitingvisit Google Company the Pre-campaign any th
1. As such, to this subject, about marketing
As our client was one of our team member'sThis is a real-case prize totothedifficultywe sending in thei States.improving Po
695 No. 1)The challenge of andYes. As my experience CTR for our camp
1) Trial getting the fine favorable prior to The bidd
error marketing campaign.
Yes. As this is the first time that we are doing onlineofmost tuning keywords.2)this proje
699 No Stretegies - growing practical1. Distanceas such theyuse all. learning Cultural diff
Postivie reaction. a good smallis NOt inhibitedwere interested in a text bo
idea for learning more efectiveat based on Google criteria
between to than
Although the business was not that interested injust an 1. their customer basebuasiness group members.2. via promotin
706 BECAUSE 1.NOT MUCH THE FIRST REAL PRACTICAL VER
COMPANIES DON'TFOUNDED2.THREEEVER DO
IS HELP TRUST ON US. IT WEEKS
WE HAD PROBLEMS 1.INNOVATION PF THE PROGRAM2.SOMETHING WASTASK
707 Not really, it's free!
Not really set say no
Requested if business would like free advertising. No business would up, currency was incorrect and set back our star
708 At first the ofwas were 1. Learning 1. something Adwords. 2. Utilising the due to they wo
I getting free traffic was Team opportunity calledpass up. marketingother c
reluctant to about usingbut theyprevious clashes, I am an tools
participate Yes my to participate. and said Goog
they couldn't us back
They were hesitant at first but the prospect clientsexcited at being given the members' timetable online Askeywordexper
709 different experience in terms leader isprojects the project was not affecte
representingteam up gmailcurrently real results
a real group accounts
ability to with
chose an organisation in which oursettingoforganisationlead employed at
710 of one of the group members, so was AdWords is! and boring it was. was solid.
How freaking complicated forced on was the relationship
one of the How complicated by my lecturer.
Enterprise owner was the father Client was the father ofNothing. It the relationshipmeso solid.
713 It has been great
714 Our in the challenge butorganizations and in us information that we difficult to navigate
It was very 1. were slow at giving Adwordsinternal competition for my progra
I was interested we I coursesearch engine advertising comp
had an and was required for the or on
They were interested in participating professor recruitedeffective. 1. Googlethehad no interface wasneeded to best ana
715 No problems, already knewworld applicability No real prior experience, steep learning
Given hugereal very easy to engage them interaction
A relative of a group member owned the enterprise making itthe org need for very regular
716 hard to but an appropritatedoing group assignments in of thereally interesting environm
the campaign client, we our class, butnofound it team members. timethisp
mandatory 1-Couldn't printthem. They didn't havehand,and use
a used from the experience before work Not or
Had I report I find in a any so sure
Our enterprise was happy to participate,find I'm not used to was notforpriorityworkplaces class.direct from the Adwords s
717 of On how muchReal life 1. No one Competing with otherform marketing th
1. that since they havetry to for theabout online ofprojects
to do considering learn not a real we marketing
I not this is online people
We informs them of the benefits No using Google Adwords,we havesituation2. searchgot any keywords life have put more
719 Organisations were very keen to be real time there thewas Adwords worked as to be s
Thought it campaign could do peoplelearn business
Real great Having for so there how no problem
opportunity Ito real group
dont think so
very enthusiastic about being involved to see what the was a money, involved, and in business that I considered well as
721 Only problem was the business veryAccountaNot really.not at verywe didn'tconducting
Not really. 1. A 'real' project with management reply to emails nor answer
1. positive to participating the AdWordshave to put
'real' did I am 2. used to website fr
Our company was the second business we contacted, they werewe first approached business.andFreedom of control,wa
722 graduated Yes. Leading this project was hard ( neg
Friend who teammatesalready told us about it. He suggested th
723 We difficult. We wanted approachingReports were Looking back nowincludeto have be
It was when to domandatory so there was nothing andtobeencompanies w
was a than iboutiquethought itonutlet havelittle prior all details
1. initiallyIt fashion toohaving many
was difficult short it me the chal
Initially engaging the enterprise was had problems moreIteffectivesmallorganistions. muchwouldattractingwouldknowldge
724 the development of the using alifemanager and theofwas only avalible combinations a
well with the business and the process working with a real on the to marke
The real massive amount of different keyword client. get
experience and targetingknowledge about keywo
We had a broad on a world-wide
The enterprise was interested inWe workedthe targeting campaign The geo-targetingcommunication manager campaigc
726 No Was a the The possibility to of making in have problems in leading the pro
many than inoneexpected i do not a economical project rather than
It was an interesting onlince challenge, showing us bit diffrent possibilites participate money trough advertising online.
727 No learn about running an adwords between ushad to see run an adwords campaign be
Little dfferent was required learningand withclient werethe as well. But
It because it iscampaignI how the the run great!
and to actualy schools
The enterprise was very excieted to problems at all, communicationJusta competitionneverotherresults. campaign. stil
728 Not much No The global arena and the didn'tmuch experienced neither we, b
Nothing that particularly much problem
was not have
we worked on a website that was created and maintained by an individual. He wereal life online advertising experience
729 We did not students, we enthousiastic enterprise2) writethat wefact,toWe familiar organ
problems, searching an enterprise the In get all had 2 delet
1) to few for did not have experience work online adv
I organizations. to were with with with.
Because we were a group with international have many 1) wanted to engage pages topossibility reports.we foundto Goog
732 We didn't to was to problems. don'twere formy did not havewould haveperfectly into thi
I talk excited. We that1.usually have class.2. I The involve taken as real th
people We make the decisions. that opportunityable to big an
I wish toteammates any experience prior to w
I projects was eventually to get outs
It was difficult at first due to not being able have any the1. It was requiredableour find a business that fitbusinessesreach
734 The company we chose is quite No has young was freshnothing wasno.
It employees, so it
common interesting for us and not bore for them
young. Alsoititwas very surprising in and interestining oportunity that I didn't want to mis
735 We had strongly engaged from up raports
no making theour stragedy.
It was very easy, and they seemed to be a problem withmaking up keywords beginning.
741 The group members and the client were businessTo improve the campaign. traffic o
We were very exciting.
To of the campaign. The during all of the ROI and the
The group members and the client were dynamic during allimprove a newdynamic atmosphere of the work and the team
743 it was a little difficult real a real life1. the post-campaignof thethis domain. lack of exp
1. enterprise. The managemnet report(because little sceptic a
of use hadno , not at allin firm measure
it was very interesting planning a real campaign for a because none experience2. an opportunity to was aour our little ex
745 The fact being in a strategies before entering in contact
world competitionapplyNo working with google.
teamwork performance wasn't achieved
Yes. We had developed some world challengeknowledgeteamwork with the enterprise
747 news on some web persuaded them.with those subjects, but the
I was familiar
It was not easy, but after we explained the benefits of online marketing, we sites.
749 No not at all. We was a greatopportunity to get acquainted not havesubjectjustcompany
There was 1.Theproblem the client,engaged. withwas agreat team work a
not a organisation him challenge. It the start-up Google A
Before starting the project, I of have he
As the enterprise already knew of the challenge, itall were familiar withto getof theso we didThiswas aany problems with
755 Yes. We had difficulty It was assigned Challenge not given a choice. helped,also exp
Not with course already - I've Google business using AdWords. I course
finding an organizationMy my way through had of)so not hav
The - worked was added to (on top
that was not so we school, our
We contacted one enterprise only to find that the enterprise projects usedwe were Adwords, experience to identify anoth
757 Our professor. Challengeby the have to activelynoticeableclass, i.withConceptionand a
The Our team did not inconducted Yes,seekexperience e. AdWords as
1) was not1)online We did my havesupervisionseek a busines
At times no a regular an enterprise. Google, no
as not out to actively by
The enterprise was suggested by theclient was suggested Interestprofessor.marketing and AdWords2) our deliverablesA
763 We didn't think we could make a good Iperformance he reports for Google
1. The 1. To understand provides.2. the Adwords.2.before
No, how to conduct experence non-p
The results might be surprising. We communicated very well. functions that Googledid not haveof adwordsthat aThe qu
764 Hands-on experience in online-marketinginterestedor they had
short time they already used AdWords in AdWords
It was hard to find a company because eitherframesome communication difficulties wit
772 the enterprise was all Working with a obtained their contactthecontrol ofco-worker,in an
Very interesting a client. Ibenefit appealing was to secondfinding a client a
business can legitimate onlinedue info from a Google AdW
none. Yes, this marketing, world" aspect got
I worked a job in town where theIt seems that nearlyalready opportunity; veryfrombusiness, full "real soa time I was of pr
778 we got the enterprise from our professor too much very without online marketing and
Google AdWords are paperimportant in online marketing knowle
779 Extremely easy since they had heard of adwords. They were hig motivated from the start and believed the campaign w
781 We didn't really have much worked got was Yes, I knewthatamy lack of online membe
the I liked a problem. Ourthe employer of onebit our group market
The Challenge seemed to needed to get into real
client and they a campaign with Thi
It was not hard to engage my enterprise, as n/a company weofthat wewith real moneythink ran berealof complicated. the
786 we AdWords lot about we weXXXX has online bad homepageou
a partner and didexplained workswe learned a lot a
town not have it how Google AdWords
We visited the enterprise or rather the town which was our learned our partner AdWords how it a very marketing knowle
787 We told them about the benefits and used free advertising as a selling point.
788 Yes, at when We explain them some benefitsI at lowa lot market for very interested
time Realtime busines work and target they
low budget learn cost
At the begining it was a little difficult, butfirst Yes we have some trouble identifiyingshort time were our client
791 Well great contest; se 1.-Teamwork 2.-Goodus with the help between members this ass
Yes, it is surprising that1.-The timeMypassing of timea participantmuch exp
basa of fear, a good the experience as is acquired in wasgre
provides understanding direct relationship to w
My experience as a participant in this the first time gives a bit in make but with e-marketing andof google adwords,of the
I hope I can get experience using the keyword NO It GOOGLEfindthe Unitedsotres
in matched States
I want to visit is hard to strengths
793 the potential of the adword onceno. the real time Very Prasctical2. them time3. Interesting4. was the best way
made it easy to get Real to some any experience in online ma
1. less control not have
explained to the client 1.monitoring was amazingengaged.extent2. very little time to und
796 No. The because related to still newThe classtheto gaugeAdwordsthat weonline marke
It comes as were Liveas this inability Google a experience in inascompet
a surprise 1. and sawYes. I had unique in account a realopp
scenarios marketing real company are an ind
The company I engaged showed interest client wasthey 1. Thea team memberof project is nopre-challenge competitiven
797 AdWords was a new experience, that was a competitionbit about online promoting ma
Promoting the site using GoogleNo No None us
The fact that is thoughtNo a little organized by Google.
799 No, we find Nothing we found a and then we had marketing is a great experience, to A
our client very easily, itNothing particular.all.
Making was based on a
Not someone of the group. Even though
The enterprise was hard to find at the beginning, butparticular. it, project a friend ofat great experience introducing it it im
804 1. It form of online trying to make new AdGroups...
Learning a new was frustratingadvertising. I hadn't been taught
805 We a lot about how to to have strathegy had team. Promises were bro
a lot out of get documents, but
the cooperation within the testeverythingpractical. B
I had problems do our skills ourselves.
We had to thinklearnedWe wanted The to a experiance and to to be the one in comman
809 No. No, eventhoughthewas Nothing theI didour of theabout. works in our lecture
1.) it tracking one Iof have a fundamental understandingA
different (like most team group campaign. Google
am aware of the
After we checked several companies, we decided to selectEasycompany of that performance Members, after Germany fo
810 I was a Trainee at the company a few years ago an d still had good contact to the marketing manager. So the story we
812 After explaining themthis project wasduring ad no thought. internet as towas a cons
I thought the benefits of using class, waswords. AdvertisingI their compa
the benefits easier Google ad the opportunity increased
Group dynamics and the
They were more than willing to participate after offering Being online of using than isurfingdifficult. We lostiftwo group me
816 creativity sometimes it factors were the same the "challenge"
to factors were the same for me
there was no problem allwas hard all understand for me
818 Really interesting and different amount just about online marketing. Great e
The fact that 2 hotels which seemed knowledgehappy to work e
Just project to learn little first really ($200): search
I was real:- real money real not suffi
We had lots of difficulties. We foundthethe way had of providedcompany-aboutmoney- rw
821 srgrsgf sgrreg wteewr qerewr etrewfr
825 There was some problem was exciting GOOGLE. thedefinatelymy relateddecisionsdirec
The challenge be benefittedright from It hascould benefit us company was
The big name - as well as it client, but we dream withgive right
Reaching to the start. and managed challeng
yes. that been helped me this convinc
It was a challenging task to select an enterprise that could relating to convincingconclusionsbeingmaking in totogoogle, it
833 Great experience and a had really Ibad friend's Isites.tosomeone stricttasksse
We had real lot of information in ourhadtoIt was verywith and b
I money and or team and I
we could course. more hard to find
Some members of the team prefered their own know that help hadbe do a lot of his bus
842 No we did not, members knew of Not sufficient time,new sufficient previous a connecti
I was intereseted, specially because it the group members have knowledge
The challenging if to know a tool which actually
It was relatively easy because one of the group but it can be ideathem quitenone of is a not advertising tool.exists, and w
843 approach, 1 - worldwide -sizeprovided with more all seemed something i'd h
clients should be few trasparencyus knew almost nothingnothin
1 too of challenge2 as in adwords. and stats about
1 boring, - it numbers You know keyw
Also on firstIn the first place it appeared all very - most of understanding related to abou
844 we the some problem for finding for appropriate keyword marketing2-the possibility
1-The possibility challengei haven't
We know some people that work in find enterprise we've choosen the theto work with online experience on that before to
845 Thanks to the intermediation with on of our professor's partners
847 We work for that company. It problem 1. Practice2.to workto workflow3. Online trends of the university
with for me Real life spendenterprise outside and didand webr
1. Time with anteachers for Business4. each keyw
Our (it took suggested some some h
There was nowas a surpriseclient recruitment. We searchedhours to confirmInternationa
849 with or less, we have made a kinddeveloping enterprise begining over we did and h
The idea of Theschedule of things campain Well project alway
of kind decisions
a complete should do
Well, we tried to share the ideasMore them and make them participate in theof Well, at thewe chose.of theinternetnot ha
850 the a pre-list of companies that will to just the hard I wasof knowledge. Online ma
All the project give thatsurprises because
The real life was
experience; increasing not that he with
We had to get a connection withGivemanager of the company, me Noneparticipate. part, after familiar agreed to give u
851 It was easy No probelms It is it is andthe real- world I sure have any are calculated
is a i'm work monitoring the account, i.e.
How expensive used in1.itCTR lot of not didn'thow these experience if I ha
857 all is in english
859 We decide to focus think I didn'tGoogleIt will helpto rise the throw rate withlike this sha
Yes, because from expected to participate my career projectgood experie
promoting their product to theirin or increased their market
It was difficult me yes
Almost potential in with a
It was a good chance to work with google adwords. Ion It iswe succeed in our challenge. Weworkcostumers. huge numb
861 more on to Howadequate and negative keywords challengeimpact, was The it Limitedth
find to market before GOMC.- However, has an anycustomer click and fro
1- our business online and not asenterprise because2- is oneof
1- Running itselflet have in a previous experience fo
did our mush short time. results
- Our enterprise was dependent We tried offline marketingThe name of GoogleIthe fitting to our business.situated farhav
864 No, the client was very Hands on experience in at first account project. account using C
I had difficulty andwhen determining my and created information the mix
the account consulting the e-marketing.
No. I read as much the
Telephoned and met with them regularly. Provided resultscreating having to havegoals for andrecreated due toas need
870 it was hard I had surprisein organisation aboutIonline marketing weremore for certain wo
to convinceI the how the campaign was doing.useonline marketing compare
how much traffic the benefit oflotaof words that ofabout how in
learn of google try in They and very interested g
wordsa competition time
Organisation was happy to get engaged and was interestwanted to cost of somejustgetsto theshort period are most popu
877 we would like to analyze our study path in english little bit
our professor asked us, whetherblank blank reports just a
-learning possibility -certificate
881 new their marketing anyway. work
it was quite easy because the enterprise wanted to improve experiences sooo -much that's why they were very openmin
883 Everything in english... it's not easy !
We had not enough time to make bannier (flag?) before the challenge...
884 No. I was happy and opportunities, work onI the and it as I knew to my group.
New I began Nothing. Really! showed my
Incredible! The company felt important and with potential to expand. to researchin groupsurvey. vice in internet.
885 No stratagies were developed,running adwords already, approached through thier web
The snowball effect,intial result. My main surprise
In the of Team members team members that were interest
the no, the
Did a google search on the company, discovered they weren'tcourse contact proved successful.was that the marketing
887 How unpredictable to 1. and wewith real someteammates2. unclear wasa
1. possibility somecanIbe. onlinetime to adapt.
market needed hav campaign2. help a local bu
Yes, the experience was knew theusto workuncooperative eany experience. Thisoptions
889 yes, a lot not To make decision and see by result fastly
The time pressure talking with
I have enjod it because I have learnt we did no have enough infprmastiuon about the company my teammates
896 1. Hands-on I would haveand selected byaverage understandi
1. approached internetto than our so was a via alu
I in liked it marketing2. It that we could
The participating organizations wereexperience had a higher be longer instructorproject
897 no set strategy, used real relationship with business totoknowledge in this area to be
I liked the were aware Amount that the challlenge and whatthis challenge
Google of Google literature and understood
My lack read provided.
They were engaged prior to our client meeting as theyprior world applicationof AdWordsofdetermine client.seemedpresen
898 no we don't it was a new
it was very interesting and useful. Our interprise was quite satisfied experience for me and it agree with my study majo
899 We enteredMost ofstrategy in mind for ourto advertise.nohowwere wouldtoable to streng
with a the Mainly theour The particular company, and werefita and progr
people in opportunity to worksee a different ofhelpful marketin
1. class could not keeping keywords online and inte
We in They this very
It was easy - the company had already considered using Google Adwordsdifficulty hadwithexperience systemviable bid into our Jou
901 i was amaising
902 were interested in it, butwe get late not aware ofabout results
1, timeline2, they were information online marketin
It was easy to get them take part in the Challenge, they1, spend real money2, Google3, international competition4, lear
903 to get directly related with the courseLength of res
The adwrods guide
OpportunityWasn't familiar with Adwords was an importantrepo
908 let me believeexperienceis nothingfantastic
1 that there Shortwas impossible.
1 & it Time
I can say that it was a good experience that It was my firstGrade!2 Knowledge No opinion You just have to give yours
909 No, our They knew whatbudge was provided2. ease of use knew get started. so we
No... 1. of the company we Yes, work with when we worked clas
could do but challenge2. working around other
They were very interested from the start.team leader knew Google 1. duration ofhadI no idea how tohow itstarted. They w
910 our client was very little overwhelming as we starting withpresent howwithout withoutin
it was business partner. wasshe yes, had to promote.
learning to what team just Imakeno experiencewe could help u
the difficult to us this project so I often learn
our instructor did the initial leg work on finding our a scattered astheitunknownwanted hadtomarketing decisions firstfelt st
912 motivate GOOGLE challenge !2. wea Google to improve less
1. group2. we didn't have lot sorry
I don't understand. a diploma in is end
Students have to find a1. it was aclient! Otherwise working onhad time Adwordstheour c
913 We was happy! We client, after manyis that my online asked to my friend,
I find attracted by Google searches improve our online marke
1. that 1. the possibility to have of that operates
I think competences marketing compete
We have had difficult to werethethink The insufficientthe best ICompanymy teachers2. T
915 no there only few employers. how to an adwords campaign for my own career is n
no not reallylearning the
Quite easy, the enterprise was small and haven't been any problems touser interface design of the adwords websitelate
916 The different assessments about amountbe marketingcustomers Every me
New, did not know anything all,more likely to had the adwordso
the small the same potential
Not at of even when I run seen many
It is very important to know who in The company willabout adwordscampaign.who lookei
919 no i campaign for XXXX, challengeenterpriseit was kindIdea wan't advantge o
about of I1) divisionand the helped a a lot from an supprised o
see the of how benefit done. unbalanced2) the
yes it challenge2) of i itself challenge.
as a member of the team who developed thewas curios1) Idea thethe conductingregionswill belot.we had the to attract mu
920 not interested in what we were and no
useful programe and I have being too low
Clients doing Budget
Clients are Great, very Practical and Google relatedsinced developed my own persona
921 We contacted them and they were looking forward to do online marketing and very happy with the challenge
924 describing didnt seem 1. different thanfor him so much and i didnt relevant to via lackin
the challenge, the benefitsgroupother assignmentcultureever done him prov
very straight forward - our main to learn had and groupis Goog
my any members form of research was before.
and business i before a what agreem
we approached XXXX via email, we developed strategies by first understanding the the informationsign you understandl
Learned how to use online method to help enterprise for Ad. online marketing
926 nope nope This Not really,
it was required survery is to long this really helped
927 it was a new task (unique) and quite challanging Might get low number of clicks
writing ad-text and selecting of experience was overcomed by s
939 We had no No problems. Our this world, think really done
All client collaborated with enjoyed was with this challenge. also
his objectivesthe first kindly. Welost in to thank for
At us very a be the have this area, a
We think a on-line campaing would help to much a company to getnoIone. I that adwords Iwilllotreallyfuture and all the b
940 It was participate incredibly time consuming and in terms of required toabout the class
It was findingwas assigned by the no.
It the appropriateofinstruction. the instructions provided were ea
Lack advertising online and little incredibly time
instructor and directions pass marketin
He was very interested and anxious to just difficulthowever knew nothingofbusiness to work with and then making frustra
941 We had 2 businesses available thetheadwords on (200 USD) to knowwas difficult tohad
was interested in google little moneyasonline of for the They haven't on
increase intoo challenge online marketingexperience how es
had to decide I one marketing. more about onlin
It was not too difficult as our enterprise was Ireally very interestedand knowledge andfor wantedthem. It whole campaignto
942 We It was quiteThe fact my we are to find most ofthe main bulk companies ar
a pleasant We are unfamiliar that a lot of readingall tocourse
surprise competing with students from lingos.
Yes. We did our marketing the familia
It was a great learning experience! did take a while to settle on that client becauseoutwith onlineselected of upover the w
947 no compulsoryStupid group mates not. Idid no idea as gave gotco
no did who lead by example and to t
People in their 3rd years of Universityitcan still have nothing andto howlame
951 intresting advertisement, worlwide challenging, that we and fun
set advertising. it was the website
this is a new experience that introduced the enterprise to a new kind ofup of the campaign,challenge exciting had to d
966 no no
971 1. long time for implementing
1. experience2. prize no how
972 for had no It class project. to haveOur accountteam we brought up the Google chall
problems approachingto business2. information online. This wayon when
1. Related our client. Mythem, frustrating2.Something different
meeting with was oriented3. Confusion any tea
We were working with our client Wea differentwas convenientWhile1. aour low CTRTeamhad very little advertising exper
977 no it was to take a also thecommunicate via mail aknew to he many things ha
1. part in to with an enterprise who lot because would benefit
it was no problem at all to convince the enterprise importantproject time was too our partnerwantedthatbecome more fam
978 to find an organization 1) like fact use work learnseemed like anhow to befor
1) The new era of a lotI of the help of as much clue worked wit
that could that our because no one possible use
We wanted Overwhelming! It seemedThe onlinetried to teacher had no ashad important c
979 It a problem to that with real companys.Managing Money.Having one of ou
me create contacts withhad no experiences indentified as goo
Low interest of companies.Low money. helping us
I companys which effort on
It was a bit ofsurprised Working Online Marketing can cost so littlewein online marketing
981 no it wasn't realized once moreteams, workto manage goolge wasn't before the start on
to difficult work in to difference my experience between men and of of
feared with google, iwork with real manager to ta
because campaign good enough
the first enterprise (a shop for men's wear), i've asked didn't liketheiparticipate,in using myasked just thebusiness wome
984 N/A business and to was not Google.We were working with a members do not
Working with A lot to read. are OKof the search engine, especi
1. fiction. We Some
It was a good experience to know about the Yes. The project know about online marketing.aboutteam famous and huger
987 no Learning more about online marketing.work hard on wasproject
No, they were chosen for us. enough any to
Not having Without time experience, this the a bit di
989 Our instructor had recruited family member in Ithe for each group, aboutto toproject. wee
I the very excited and 1.organization project2.so it been longer getour Wh
1. a enough The camaigns could heard then allowed onling m
enthusiastic when I first no experience with our ent
had now, Being able the than work
We used a company that I had worked for in waspast and Using real money works forlittle tohave was easy see our 3indiv
991 No, I went in and talkedpartners helped at ofvery interested toonteam. were going to
None was going. fact that we allexplainedin by mywhat teammany people
to the company and effortIeverybody in the how evaluations.
seemed and put exactlyknow we voted me the
No, wrote that my
I would update XXXX daily with how the campaignof my1. The They1. Lack were competing against students around to b
994 have much to do with 1. Free adwordsit2. opportunity to learn new skill
Unfortunately the company didntno no 1. Nothing started
the project once was -
996 it was interesting experiment NO NO time
New experience spendingNO
997 Easy MarketingUsing google toolsNot just a trial
1002 fun, great time witch friends enough time for it :)
Copetition, Sometimes i just didn't have doing this competition,
1004 campaign I found it very on participating in enterprise we did of online marketingof thes
of a team member works and Iwork did not work, not have any inOut and
1.Before the Challenge,it wasnot hear unfortunately.experience
1.Team it,Definitely. I much interested it and was
did very chose It the something we
The enterprise we chose for the As a friendwas very keen challengingfor thewasIreally fascinated.forwas camapaign,com
1009 1. "online campaigns did not work as we had coun
1. the domain First ourmarketing" in general2. the different expe
One week of test would have been good to familiarize with Google not enough time to spend on the Google online chal
1015 I was wasn't WorkingaboutGoogle AdWords2. Earningan organization, on
surprised 1. Writing the reports Google AdWords campaign ma
with how just randomly picked experience with ca
No, my a
Client recruitmentpretty1. a real problem. Weeffective lack of experience with onlineinte
1017 surprised to1)competition2)use owner money for marketing be engaging in
be competing the of real first give a brief url display name; it
1)Being unable to put world, and to campaign3)cha
rest of online marketing assignment1)c
Being a regular client of our enterprise of choice, my team approachedwith theNo, and thea desiredoutline of the campa
1020 The main problems that we It was like going onto a refering to quite well, considering th
Our encountered during this were met online guides never our
After challenge sprung mainly from hea
Perhaps the most simplest way to describe our experience: expectations as a grouprollercoaster that we had an suppor
1022 no no the adwords interface choice but to navigate,
Was assigned to us, didnt have a was difficultto particupatewe h
1025 No, my group they became interested work with their potential The fromthe use Goog
N/A 1. vision of1. Learning N/Aof the rules byonline sales. beginning
what expand planning on reading to
We mentioned it to our client and immediately had a clearThe ability to to we were real clients2.doing abilitythehandbook
1030 fact No. do something for very exited, and clue promotion, for we first sta
That their marketing so about it when free.
We all knew enough
It was very easy. They loved theNo. that we wanted to A teammate waswe didn't have a andwas I. about search engin
1032 Generally there were no problems. We was manywassurprised about our ourthe of hour
Yes to participate in theOurhad aYes!liberties in executing periode Google
- our professor adgroup bitwas very-interessted experiences
having little I deactivated for
real customer considerreal budget fo
It was very easy for us to convince our customerfor sure,Possibility-ofGoogleaChallange. PleaseHavingaaour campaign.
1033 We chose A to use and first choice, Getting pleased participate$200than Iup but I main
the idea, our they seemedrunning it2. Online Marketing our AdWords have
1. Google wasmy employer,to tothe client in setting would challt
1. quite team campaign optionshas free and just
the as receive for of been somethin
I proposed to the business my groupwere ablemuch higher ability to customizeIt may have helped somewhat online adv
1034 Yes, we looked overcalled abilityifto XXXX's the Adwords had been helping somethin
Setup I the XXXX's than anticipated.everyone on the theidentified for yea
more ask Setting up Specialists websitein
they would No, to participate and challenge. Once
I have a good relationship with the shop owner, sotook Theto timeandhelp a local shop that account.team had meways w
1038 he had to trusted our presentationthe the partner butfacts. Soitthey the problem of pro
no real find a suiting campaing to over with not to emidiatly
of reports,we had to deal nessescary at universi
but still they existing courses
It wasnt quite a challange. Your enterprise search a while to world experianceaddition all the arewasalmost difficult the pr
1043 learned a very good relationship with tool client. thelotboradextraordinary it `s withfromco
i was very surprise a new demandedverywas forums,versatil. way a very an
advertising this tool. it tool. It clienttime,so study technology, us
using to iis search of a and had to reorganise m
in was very satisfied to our
it was a very good experience. i We had about targeting1-it was with1-it our thislearnafrom google2-iithe experiencelearn.A
1044 No. we dont a lot any problem because weshortthe teamlearnwascontact but i think thata
I enterprise that a choose was not involveof concepts,and also
was whatNo, toto haveaalotmore inexperience
time have in any the so
I think that was a good experience that helps have to thereally dontItknowone ofthe Ichallengesome about,clients organiza
1045 Google as enterprise.
1051 THE CHALLENGE WAS HOW TO USE A NEW I
- GOOGLE -CHALLENGE- LEARNINGTOO SHORT: THE FIRS
1052 bit hard to nothingfor which company Challenge.work with.
to do It was the whole we should I course.
oh yes we did. It was a we just haddecideit.specific about thecontent of themissed some
learning by 3 weeks were to short and amount of money to less
1057 No joining Google do - learnSo deal with google- hope to join the callenge
I love such to we not just was happy to get a job in the google impe
- haven´t do much to engage them:-)
The Manager was very intressted inwe just tried it toadwords. activities. I the success i expected- not enough time and m
1058 El cliente se mostró delEl conocer el habertodo lo que esto conlleva. también sean un
Aprendí abierto a colaborar, y empezado ningún problema para lograr el
uso de adwords, de adwords, el que estos Me sin nosotros
La universidad de encargó de obtener, y convencer a las empresas. uso y no presentóyde manera rápida,sorprendió enm
1060 doesn't apply quickly was real-time, real money, people searching learning experie
How It can be not
-continuous updates-final presentation with suggestions the moneynothing spent really, it was a great the Internet were
1061 Minor discussion
director and he kind marketinggetting to experience helpedgoogles's
new immediately agree. Yes. my know more about me a lot.
Just had a small meeting with the managingNo and just do it. ofvery short durationI want more structured report pro
1065 Yes, To see how everything Restrictive collaboration fromas business, despite
is of competing at a global level, and do an outstan
I consider myself the
Exciting, as more I learned more, by teaching them... The challengeautomated and manageable an uncrowned group
1075 Yes, we had was surprised possibility of gaining adto and we werenumber ofthe work. im
I some difficulties explaining the project to monitor the doing in were an pr
they were gaining advertisingwordsorganizations all hits and
was frustratingi world experience setting up targe
yes, the were at advertising.
it was relatively easy to engage our enterprise becauseThe to learnithow affectiverealhad little experience wethis area ad
1076 No, organizations were excited to participateget the high results waswould have liked to
It was easy and fun for the enterprise We didn't No, the challenge we helpful in educatin
1078 knew and who had participatedknowInstructorbut didn't show muchfairly easy 2. Confu
Our instructor Learn somethingrelatedand useful
1. didn't in 1. muchknew the challengewhole lot of interest in
school about knowledgeable adwords soto use th
not know or adwords we had
We used a company we alreadyThe business we chose was very cooperative We projects so itawasinabout Adwords so
1082 Having to write the post-campaign report without kno
1083 Not at all. I wanted to to make reports:)
try in the in found free email-course on Adwords
I an online decided the next step. I think
We were doing brainstorming, also having ideas individually, and thenmyself meetingsawemarketing challange. Also it w
1089 The experience has been very interesting
1090 WE had to think was unfamiliar withitonline a know hpw andand teh begining but thatthin
It was justa differnt marketing approach, with which unkownteh functions mu
The fact tha was marketing, to usspecifically Google afteron
We didn't lot hindered and allhad not onhow us
It of research in we of and pushed re
I feel it was challenging an a lot of hard work as I about it quite hard and do something newutalise reading uphad Adword
1092 yes no the time
the company (google) no
1094 - - possibility for the cooperation but was in fact unavailable withu
The first business that we decided to work with seemed- to be open-to set up a - real campaign- to get more familiar for
1095 Very Easy That this was pretty easy. Howeverdidnt up the bids so do more for them
in the beginning were using.
The but we had I thought this would much...since it co
They were very helpful The platform wefact weN/A toreally know what to do with the wa
1100 no campaign, The was it going,
use team program: changes
It was fascinating. We inform them everyday about the To learn to how a newwork. the"adwords"we that we were doin
1101 We had difficulty in the beginning to find a company that was within the norm. But a friend worked in our company's clie
1103 It was a bit difficult to choose the correct enterprise, but finally we decided that XXXX, was a great option, because the
1104 No because they strategie didn'tto 1. not having brand new webpage to to lead the proje
Everybody 1. was business withthegoogle maps available in in to
starting know about experience usefull. i signed argentina to
found the a challenge when
Yes adwords in order and prepared
Our enterprise was easy to engage problems, the are aon Ithe teamlearn first about it affected my ability beafter hearing r clas
1106 We that can come out of to be apartstrategies yes, familiar essentially knowledgable in t
have excited advertising of to become others with more it will
The we had with learning
We told them about the good things did not I was problems, experience it google and that were the tools be free adve
1107 We had an How easy awas totime advertising Iisnot agree any more and experience.
idea of what good use!to advertise online. was fullhave.
to look for but later ableexpanding.
The impact AdWords can learning into we
They were going to sell a new product online so it was itHow online Not beingdid think put myall aattention wishit. choos
1108 No, I was able there was not anything particularlyprior experience was Afterward, weG
the business The prestige by workingvisiting them Google. onset of the att
out businesses of simply on a project and handing adequatepr
1. That Google Analytics during givenby much e
My letter from sponsored them the
We engaged our enterprise by approaching No,to scout1. owner and presenting thesurprisingwas notthejust asGoogle.2k
1109 we did not it seemed abouttheasthe beginning,was gradually excited it..the challengead
have any tedious majorprevious employer was made about power of w
well the my is that
nothing really frustrated me to with the the challeng
but mandatory about the challenge...th
Current employer and was interested when spoken to problem at challenge....iswas very unfamiliardosense and was wor
1114 Our client was them watchingchallenge outlined No schedule, our and how we thought
I enjoyed via The as a1. With oursuceed.
for us our campaign 1. the entire the classtedious not to ha
and was busydeveloped it was so I by asking ou
In order to engage our enterprise, we contactedselected1. telephone volunteer.mandatory forprojectstrategydidworkhave
1115 it was ok, we had no problems spreading my views of doing business
1118 No about the easy. he like teacher.2.- rigorous very easy to use,reports.2.-benefitsth
When saw the sistem 1.- The havethink so, to give the andofthe teammat
i thought it wasmeeting was going to win.3.- Use co
a form because some my Some a
Well, we talk to a friend and tell himit was veryideai and1.- The it. Then we TheI experience iand talk aboutunderstandab
1119 Ad us because we work with time of campaign.
This was not a problem forwords basically need morea client that takes bookings online
1121 company to was most surprised with Team and did of not what I had hoped for amongI
I respond to our email inquiries effort somehave Oncegrade. solidified an
1. haphazard. the high participation. any we had the group
1. There was was grammatically experience, but
worth disagreement within
We had trouble initially getting aClient selection was fairlyIt was mandatory forICTRnot40% of ourpriorincorrect searches
1122 Yes we companiesthe fact thatwith teams had amoney and realthey were quick to agre
loved who we later dealt out real took thewith ad clients. forhad no prio
1. real it application2.I worked lead even though i we decide
certain serious area of interest
After trying to work with several internet hadI problems dealing lifefound withcompanies because words beforeme3. meas
1125 This surveyThis surveyitis them
is too long too long too no
they were interested already and i was just paired up withwas neato short, too much money
1130 The qualification of the final reports and the last clas
I was a great experience. Workng with a new team trying to now their needs and offering them a solution for free, At fir
1133 Good organization feel1. No easywas littleverycooperatedknowledge online
1. but I was AdWords to use they of previous easily. suchinte
easy to of My not bit easy to understand. The as
the internet2. Better knowledge
No problems, the project, Better knowledge find, and dictionary of terms (termsof provid
1134 I called the owner and spoke to him.
1135 Fortunately Thehad no 1. on line marketinglocated. He of strategies the enterprise and w
we reaction theof problemsit atdevelopping the low use success when s
kinds enterprise is happened the learn to
when the onset yet knowed was Google AdW
A member of the group comes from XXXX, the city whereto the Challenge in experience2. cpc projectforthe very positive.
1137 we selected business it my piano teacheri feltyes business forproject. finally i came bus
tried to applyunderstandingfalse web , Ipriorto our real time consultancy up
1. data mining real positive . so very well versed with her wi
work , of analysis doing
like am advertising the realtime cons
It was very motivating experience. Though IIwas doingof for projectfor atype's time site responsedoingknowledge helped
1138 this, so we no the money and noteamwork
both of us have the desire to do a lillte bit get togethor. organiztion: Googlemy teammatesthe chanllenge itself
1141 The client delegated the integralThe client delegated campaign.Wsolve a thinkIit any particular inconvenient. In anthefro
management of the the integral management ofwas not had any from studying fact,wou
We weren’ Added value for the labor marketdifferent experiencewith Ioppo
t looking to have not hadhave awere looking to move in from bo
NoneI problem; wecampaign.The relation with this t
the wonderful that cl
1142 I was excitedliked that it toto findonI this project group Iand at theInational lev
I not difficult work thewas not very and feelcreated, powerfu
I was with Google which isstrong a online would hav
companies, such in that marketing
We were assigned enterprises by our professor, so it wasto be able hated working with my especially huge andmonitore
1144 Everyone wasa a developing However, the correlate well with thebecoming m
It local business that in nobody really no prior the Googlerequ
The niche would most part, knew it is time it Ch
source of frustration was marketing/adv
We had trouble selectingisvery excited.biggestForonline marketing that too much about
1146 It was very easy. One of our group member's father was an employee and the group member had worked there also.
1147 no NO NO
1151 the challenge was a that we had adwords, convincegreatthe ambiguous, he
The fact or complicated. didn't.hard to them.
choosing stories was I had get internet skills it an
there was no concrete exampleslittlesuccess a no itIt tosome words were ad words right
1153 Since it interested in the the competition whatproblems. and team chance to take a r
It was a great way to practice with fellow students2. The and hardly mana
1. contact, we had
but I guess was to time constraints marketing skills
The enterprise owners were initially verywas a teammatesprogram,Nothing no We worked as a use the weeach made up
1154 as much of the problems, the client do this application to ita problem, as assessment.-
Doing a using and winning time our second ofattractas is quitechoice, the
- We have to kinda is zone,at the choice, customers refreshing
- of contest much to is partup in 1st online
Not have wake of our already know
it is quite easy to persuade themNot they are alreadymodulethe sameTheusof Challenge assame time our the early mornin
mi equipo. la empresa con la que participamos y yo estamos muy complcidos con esta experiencia y por la oportunida
1156 Our team leader had an aboutuse Some to It was talked to experience which made
I was explainedtofor a company and some results world experiencetook
able the real money and real true real
chance members not helpful, groups may usin
It was fairly easy and they were receptive after weexcitedideaour situationteamgetshea learningthem personally, it have
1157 It was pretty simple finding a small businessAdwords turned outlife be Didn't get thethe challenge.real company asoverw
We found it easy finding business experience.2.inadvertising/marketing. Throughout th
to participateReal to 1. cooperate I Working withaveragesimply Didn'tout o
1. consideringaitlittle morefelt I had that a I though, yet wentwell a
to was free complex an we We understanding t
1 results than wanted.2. not hav
1159 We thoughtExcited website about a the professor, GOOG. industry.
had a that this couldFinding a business. the
The that engaged the No. in
We were very fortunate to obtain a client thatof waysto learn people, benefitin providing political information to the public
1160 A fixed price could up a changing at thequiteskills3.I fun4.some experience toGoogle's c
business more acceptable for them. had the ability to plan use in I
campaign Nothing complicated for the first know
was moment, Yes
It was a quite new area for them. Their core Setting beis1. experience2. newmajor. but I think that they time.before,itbut th
1161 We are not Its a different Itmost of 1. Notthat I've came we find so were out forwork with
able to find as organization initially able to findthem welook providedalread
an is of project around that across and approached allow
the companies went online already haveto anything
We most of an organization sponsored
Initially, we had some problems in getting our company 1. kind a challengebeing asthe world.2. Wefar. This projectwith m
1166 I refused to join
The possible Prize, theNowith unproductive work outside a chall
Collaboration the possibility to teammates, also m
chance to use
Often Clientsliked the size of the competiton. and affection AdWords for free Itryouts
1167 no no
1168 No - of the group. straightforward. for simply used my detail site, we really did down
The complexity of the reports available. use their that
I approached my employer on behalf This was veryThey were happyWe the group toThe employer but could drill not pa
1169 It was no problem to engage the company! We presented the idea and the company agreed.
1175 no no real - aware ofenough time: it should be longprobably the possi
not google AdWords campaign and knew additiona
it was very easy to engage the enterprice, because they werelife experiencereal customersreal companyreal moneyhigh
1176 At and theyIt was happy to take part.
were the didnt were participatedit. aa
We get graded onkeywordsweeks so we was changed
Finding few sometimes just a competition bet
Our team member got it organised first an organiztion first time iback to us forinno project where it was annoying.to anoth
1179 No 1. global no
yes we went in with suggestions 1. Lack of teamwork2. Constant monitoring of the ca
1181 THIS PROJECT LOCAL COMPANY THAT THINKCOMMUNICATION MOS
1. A REALLYTHE MOST FRUSTRATING PRIOR EXPERIENC
1. REQUIRED A LOT OF READING AND NO ONE
I DON'T WAY MY FACTOR THE THE
WE JUST LOOKED FORA CLASS PROJECT INVOLVING GOOGLE WAS WASWOU
1187 Choosing aWas a business plan andI undertook thisapproval.timewent smoothly,ability
business wasThe use as Pre-campaign on amy organisation2)the top
1) simple, 1) submitted benefitan experience was a benefit. T
of am employed as full All basis by on organis
No. My prior EXTRA project, The and th
As I work for the enterprise, it was put forward asless structured. But IAdWords tofor strategy was not long enough of m
1188 Yes. There Iwas happy to business deep knowledge that subscribed risk didn't do an
explaining exactly what model Idoing studying and what professor and t
Developing The experiments on Adwors of in a research thoug
a we were kept exactly...
The experience was good... the problem waswasnot a clearfinally make team membersof AdWordsmakeand free shenar
1190 This was done by the university staff. The enterprise was easily found, but was not the right kind of business for the ch
1191 No I see and hear feedback unique Group members not cooperating anwas the same
I am surprisedThe how was alwaysNofriends
1. just theywell Googleengaged
aspect (no other group assignment organisation
The business was continaully eager-toapproached the client asand 1. were familyAdwords supplements at times2. Some
1192 we were really us it was a newwork. and of really wanted to learn moreofcr
for interested our topic Theybeginning our group a us, lot d
the large amount knowledge supportedtopic,knowle
At the have needed to the pre due to
our client was really engaged. They knew that they could benefit fromin gaining morewetime really aboutgethad a theyabo
1193 it was great no no none none no
1194 This was by far theuse 1) real using internet done.campignfromThetend to p
1) The image by lack Before the addrecieved didn't money g
of The project support wewith a team3) real percent
of I Working The Then out unit inst
Hesitant at first as the enterprise was worried at lowering brand best class money2) have advertising.useIof as feedbck a
1198 success interesting experience asYes asable to rather develop Istrategies to
The always was frustrated withnot system difficult at through a
I challenges. It meit the the to at times login andt
I was was gain useful skills results
Yes. Every It was anthere isfirst factor that attractswas waseasyexperience towas able w
1199 LITTLE BIT advertising statistics, graphs
1201 No issues. The length Metatags and Search group challenges of eachthefor a class pr
I approached the assigned usual Engine Optimization were person contribu
It the business owner By he wasthe manual and following acti
The by the instructor butbit oppressive free advertis
manual is was an to new class oth
They were excited about the opportunity at the outset. of was Google Adwordsandreading areceptive excellentconcepts t
1202 Non-active team members
Nothing, it was an assignment
1211 yes ya
1213 No, because the company previous experience before. as a marketing...the campaig
N/A Adword use Adword. Somearea
am advertising information that I can find on mar
It was easy to persuade the manager because they had thehad is aI newnot familiar with onlinemarketing tool. As agoog
1214 Its not clearonline-marketingreal internal processesGoogle are, often wenot
group how the works processes ofa lot Googlecompany co
unknown worldaltough i knew of about to spend
Fortunately we could persuade the entreprise one of ourenoughmembers internalat experiencereal moneyonline-marketi
1215 Learning a Studying before I
google is By self-studying, asking groupmates and
the experience is great because I understood how useful tools thatnew skillsAdwords can engaged my enterprise using
1216 yes and - To identifie on I become awareexperience in Onlineevery thing
now - Yes my my knowledge that Markting a
My experience has been very helpful to me No our company, and No the Adwords- To for the utility of this service, ev
1221 with this internet tool skillsresults orientated as i am studing owr client/en
1- active as we succesfully helped them to increase their AdW
1- Not to much info. about the development of web
In my case,
it was really interesting to provide owr client Team workproOnline Marketing2- Adwords tool3- working with Marketing, it
1222 Not at all, President was in mycompletly first, was on Online Marketing.2 What changes
Of course it company´s 1 AT he learning my lack thei CTR2 my self amuse
was team, so of was willing toteam and aware of AdWords.
President experience, where found The convenien
I think the cooperate experience it affec
It was really easy because the company´s because the 1 Theaexperiencenew how to increase of prior in everything that
1224 Initially challenge. This proved to be true till the targeted it in client. group. experi
Not really. The most important soon The oppurtunity great learning
But we was- end. As our our own
I was very enthusiastic initially about thethere was some difficulties.Reaching an agreement was aof competing with peo
1227 Our groups We were allIt ingetting advertising. Yes. Having knowledgeadgroups. engine
had problems online a Google constantly check on our we search
was mandatory. client.was something new them. Nonethel
It was tough at first. XXXX (our company) was not activevery new to willing toAdwords. But somehow,toof manage to pu
1229 I was happy at first that1. It was pass only pass 3 of the 10 The amount q
1. It was required to required class.
I was not an active part in working one on one with the enterprise representative. the tolastedthe class.2. weeks in the o
1232 one of our teamclient that one of we werehard All find money" to allfor in the an equal a
It a surprising already was a manditoryalready our class inteam mates c
was that ourfamiliar with and had when work with rather than
It was matesmembers of the of our which
to had part of worked for.
We worked with a company that We work withwasmatesThe challengeteamgiven "real time worked team had past. I wass
1233 No NO Different marketing medium andfunding whenmade me
Google's campaign layout. Difficultwe navigate. Man
grant for experience to arrived
My enterprise was very eager and had already applied for a Google AdWords My lack ofseemed cutting-edge hesitant
1236 There were a first I was quite thrilled the
no problems at all with1. client. Inew experience 3. freeness of doing wha
1. Very interest item2. I gaveno problems to fast2. there were a
my had us card blanche
It was very easy - I just asked and received Atpositive answer imediatly. keyword prices raised verylead the project. On
1237 Our one of our group our Real member's auntexperience-we werenotoapproaching ifpr
The Challengeteam extremly time yes we hadcomparingasked experience
1. was aunt owned theconsumingno had able to seethe acco
1. How time so being the challenge was- how on
Our team selected a XXXX because client was one of membersworld businessconsumingthat iproblemprior her aunt herother course sh
1238 a lot of enterprises
no - with a real digital campaing- to test the Adworks marketing to
- It takes a At ofclient
the my leisure of the campaing we was
It could be a good oportunity for We hadn´t any problemsTo dothe relation withlot the beginningtime- the date of our cam
1239 No It was nice 1. Real world experiece2.Competition with many otherclient eng
connection1. there were a lotAdWordseasy to get the schools/
with the affected of times when details about cetain
Since real it is very
One of the team members worked for the business. Histo do something that companyamadecompany. structured, it mad
1241 difficulty totally challenge of familiarizing ourselves delighted to grasp which
The unfamiliar with AdWords. We were with a and completed
The instructionslearned used the business usingfirs
We and text were diffcult to be and a
We had no We were recruiting a business to work with. Wethe materialnew toolfor at act
1250 I think the ideaRelevant thethe reallength too short had real world relevance
1. of the project was n/acompany. We eventually settled writte
in choice of good one as it on3. Not too much on a
We had some disagreement about1. Project aworld2. Hands to really get involved. W
1251 Yes. Because we are not aware learnfactorsabout thetheusers backgroundtostage
No The response background of to group
the more from web company the task individu
Tough and challenging experience. But at the same time, I get toofNo receivedwe have companyout at the firstand also
1252 since it's it Yes. It is unusual to theToo much documentationthinkthatmy graded at the s
They didn't ask many questions No, sincefree. my friend's. prospects of using it to promote
Not a competition of.
Grades, be participating in that I can to read. is business, the p
1253 The Challenge was all in English. We did not have m
1256 work in marketing getting back Martthe client/consultantsimulator used in 3rd year cou
Reminded me Umm honestly Strat (a Used it was clunky, unable tointeresting.
to none really. to bit relationship was see any nu
It was an novel one. As i used tonone that i am aware of alot ofin The. interface was a setting up online enterprises ... s
1260 Easy to understand. Not very complicated more clicksto finance assignmen
1. learning 1. trying to receive compared not can complicated.
the client I put on resume2. a day2. see results m
Difficult to have much contact witha new skill tolearnt quickly, it's Onevery trying to incre
1262 1. Getting to write read Getting feedbackhowad performance3
1. The amount Iofmassive, but was necessary to an
No. time to learn on to use the setup
I felt the amount of material to ads2.wasread the information beforehandbe
1266 yes the fact1. prize2. opportunity were notandclient2.inability to effectively t
success stories and in gettingsure if substantial startingappro
a global challenge a the hands on3. keep amou
yes , they wanted somethat it was 1.difficulty to learn adwordsgoogle wouldopportunity u
1267 null null 1. A study online marketing opportunities2. Understanding adw
1. Held online marketing activities
Our Client, i.e. XXXX, was worried about the leak of web usage data. Enterprises and the interaction2. Use google adwo
1271 I find this project question.We wanted thenever worked the campaign. -proje
Before this We didn'tIknow how worked on this in competit
- project, because website wasthis most visible.Our
have a lot begin on challenge We
I am sure to understand- this very interesting I have never toof schoolsawerekind ofonline
1272 Though a student of Finance,too marketing The pre-campaignI wasreasonsl
Learning about a Iaware of the challenge because wanted to
It were took up Google Adwords the main quite
Yes, most of the clients we spoke to was newprolonged. platform was but were pessimis
1273 The challengeReal world experience2. Acquiring new skills relevant grade
1. of one ofa The tutorI lacked work relative the was about my a
large amount notsufficient knowledge mechanics
did of fully understand the required
No, our client was a friend required1.our team members so no strategy weightedtogoog
1287 No. our team members, so 1. was really quite simple. further could a very learni
to was practical2. It reports. But then again, noone likespowe
it Writing was
It meant was There ahead in the doing
The company was run by the wife of one of It was great1. Itdo something practical.usingI Adwords, which is have been m
1288 1 - A lot of work to do marketing tool; getting results2
effective in order to reach communica
1 - I find AdWords as aI'm working at on interactivegood know it
1289 the was a first time experience very long
I have no experience in the
The face that it challenge guidelines where for me field before,
1290 I was not traditional class, it was online...
The company was very interested in this type of online marketingaso it was easy to cooperate with them. But some com
1291 No, Actuallyonline marketing for an and it was NA
After showing the eventual add value of the NA suggestion e-business, they were entousiastic
i made theThe online compaign evolution straight away to participate ac
1295 I viwed it as(1)The fact (1)communication thus and learned alot i had to equ
field to which i
member not exposed easy to approach group m
a challange(2)That was online
Yes this was a always easy
Very good learning experience The client was known toaone groupthat it wasand was was not newitfield andwithmarketin
1297 It to find the right brand name. Usinglearned very teammates is the
real. Availability of were timemarketing-which
No, internet pressures.
It was difficultwas moreGoogleorganization, thereTime in a from very busy quarter lates
1298 - 1. my father who was more than willing to participate.one help
1. it was easy for all the work to be left for
No problems.Approachedreal-life experience in online advertising.2. being able toperso
1299 problems approaching organizations,needed toabeginwebsites for to was id
Getting Real-World find keywords seemed useful and pertine
and planning and built onlinethe Challenge the hi
Having with few marketing
We had no The amount of thought Trying toExperiencethey that werevery opencompanie
1301 Via school contacts. have Competition against teams did. In the future, if running this
Insufficient No. interaction.
We did not No problems. However, manyother student teams and other schools. as
1303 Since the project already engaged. Google-developing direct contactcollaborate with
I was we part have with in contact the company came
-Working been being able to Google administrators. Google A
-not n/a with consum
Because it was a class project, the company wish wascouldof a class assignment withbe incampaigns to attract Our instr
1305 Our small town made itNew experienceusual No with updates and my teammates on
It was and easy
hands-on than to learn a
We met with the owner and explained the benefits morewould periodically check in lot and felt behindfeedback.
1307 None None I could on-line marketing experience,
International competition, gainuse my experiences effective. te
the reports where pretty difficult to made
1313 No, engagedIt was we chose that we would theof to because were givenown in was very
The was an employer Yesrecieving iteam experience in marktin
The would be one of our real mates so businessfo
go out and find our out it "guide to
It was very easy to get my enterpriseThe companysurprisingfact that wewayhaveinstructions a am not a management ma
1317 I think that google´s
The posibility to go to California.campaign is very bored
1319 was interested
Language barriers he in general not problems be display effectively on th
First was because was Asking my class all. for then short
wanted their business teamwork
part of to to campaign advise
From the beginnig the enterpriseSometimes not in participated,but The time assigned thethethat outline, was tobacause o
1320 No We were the objectives to toAdwords lecturer helped really user-friendly2
1.We are going market our clientsthat we were going to ofGoo
1. the campaignreal businesses2.Setting up a the
it was a real world experience, as we need to explain given the $200of the workOur website was notus every stepmarket
1322 1) Chance to be exposed to online marketing2) Opportunity for
1323 Excited when Chance to try campaigns performed business for the challeng
1. we found our we had identified our Adsense, our estimatio
Experience into online marketing3. Wor
We shortlisted our potential clients afterout Adwords2. Getwithbetter thanAnalytics and
1327 Yes, we Our was surprised by with 1) The marketing terms heardcampaign. Prior to Go
I not familiar To better high interest initially. And we did To havethe pre-cam
1) with Google Adwords asteam leader has Writing potential to
understand of the has used. 2) not the access of
Our he Adwords about have strong
We sent e-mails to potential companies. wereclient responded the effectivenessonline marketing.2) previouslyatried them
1329 No No It is new Google-AdWords. it probably professional in were ag
me. I will No
It was not so hard to find the enterprise. They were interested in forNothing make After the first meeting they the futur
1332 No No Nothing frustrated to experience say that themarket
In fact me but could with online Challe
1. New experience2.Curiosity mywork Iwith Adwords3.The compa
1336 No to engage
NO Real money, real they recently created I participated, others di
Group workDidn't affect only
The company I selected was happy problems in the Challenge because business awful - it their website and wante
1337 1) the failure in the teamwork
1) interest2) chance to learn while practicing3) working in an on
1342 Former colleague, sointensity requiredthe setup most. Plus, campaign $200-spendto
The time process wasexperimentation IAdWords a no - Opportunity Ad20
1 No-risk simpler than import/export keywords2 inability for
- to marketplace.
Yes, worked previously (defining in G
It was a pretty easy sell, given the prominence of Google -AdWords1in inability tothe with AdWords2 risk, for-XXXX.to refii
1344 matsu the
i don't know project the clicks i don't know
1348 Not and telephone organizationsisperiod of the theso be yes. By reading, day so you ofr
No. The most difficult seem not goingdemanding. With the my personal ob
The factor Extremely time to much improvea full reading anda
to maintainput team members on seriousness
campaign informing the status and
Contacts were established via email really, however throughout thethat it wastoSomehow an trust onmotivated at workon
1352 Yes some opportunities
no experience Things not explained for profit
The Professor was approached by the organization for this opportunity. They were a not properly and were looking to p
1353 The level of1. Opportunity to work with real business2.was notdifferent. eas
constant monitoring and reporting client Opportunity Howeve
Communication with the targeted was always so sm
search engine results business. to work
The only difficulty seemed to be finding and approaching aof advertising was prettyThe
1356 its very nice experience, i was very happy when i do this experience
1362 No. It so it wasn't really that difficult. with reports and monitoring And we have
interesting!difficulties I knew what we have to do.
It was an enterprise which I worked for earlier was really1. Google brand2. education in online marketing ads performa
1363 The instructor assigned groups to toto participate in itwasbasic helpful considering popu
It was very interesting businesses Iwhich my very knowledgehowever,the o
The chanceLack participate. participation. This, such money
learn teammate with a real company, real a sea
The enterprise was extremely involved in the competition and excited to of about online marketing through of online is ty
1365 No problems. Strategies were developeditall from other team member. 2 the price per
Mandatory. dutign later.
But wasn`t, I`d
No problem at all. They knew the service and gave all cooperation 1 Noifhelp process still enter
1368 we the prospective clients: 1) Internet-pictures had know ifexperience in the bestengine
none 1) An opportunity we didn't a little 2) lawers office; 3) XXXX (co
1)sometimes, didn't know, I the marketing2) we
I company; it was made search chang
We had 3 options to choose amongdidn't have any specific problems, butto knowIa new tool forifonlinebest buisnessto k
1369 CLIENT WAS NEW DEVELOPMENT; REALLY IT WAS INTHE BETTER SEAR
THE WAY MY SUPPORTIVE ANDIMPROVED FOR THE SEARCH THE
1.REALLY TO MONITORINTERESTED GOOD TASKCAMPAIG
NONE I THE PROGRESS OF THE TO REC
AS A PROJECT MANAGER IN THE ENTERPRISE FULLYEXPERIENCE GOT WAS GETTINGINTERESTINGOF EXP
1371 no nothing
no reaction Which we will google Adwords,And happy we have to participat
1372 No, the factno, not that 1)can think for getting throughin taking part, google could inform
that we were working of free interested the account that we as up very m
i for businesses and itknow working goodwe then compiled a
1) helped in the with package its of big
well we advertised on message boards across the internetgaining experiencetowere offering afact and setting was asuc
1374 1. The possibility to learn experience but after that it was simpl
Any de Challenge, helped me in the beginnig
We had to translate Google's letter explaining Mymore about online marketing and adw
1375 No, we be a good to choose project think that the handbookmet with lots needed the an
I who fit for the right to help project, but was was much of confusion a
Being to begin
I knew the co-owner, and felt she would knewwas very excitedable awaytheout a business that I believedtoo technical,fre
1377 My experience formed from my work into Software system development and Networking in many countries especially E
1387 The enterprise that I did made it NO, Ieasy for me. They knew marketing is theIout being athe class.andandverydays few
very knew Ithe owner an the business, started tendaboutan in theGooglhe was all aMos
received of e-mail from online just had a classabout amI going within excit
Online about the instructor of andteam offall, was to school fo
We so I marketing the day. I twoit was 3 excited
sent him e-mail adwords. for
1388 To more knowhave staff, will be ablepractically that participated
to the been one week to speak " out" spreading
The experience was of extreme importance, as much for profissionale the Internet media and its easinessIofof the chall
1390 The to manage a real campaign adwords with "real
The opportunity duration (too short) and the budget (not enough
1392 nice no fun factor time factor yes
1393 Yes, We had tough time shortlisting institutions anditratinga our in unlike course projecw
Not surprising but lot more effort and planning went job quite because
The Brand Everyday and thatwas their possible experience.
company No... made not learning easy
One of my friends had contacts with the senior management of theGoogle monitoring wasnicesuccess feasibility we T
1394 fantastic more time we can make meetings frecuently
1400 had great overwhelmed with all theorganisations, but thewe had to learn or
I was attracted lack unknown area as beginner-friendly onlinef
our chosena new information was a new field/area
user(student) it that organisation later
We initially I was a bit success withTheto theof My lack of experiene caused me to throu
1401 It was a little lot about strategieschallenge There wasusreal-time was smething had lit
This was a real-time and plan implementation.that opportunitywhich clients
It designing a their providing team Personally I fortothe really
the technical difficulties work involved, 2 learn rea
Working with would convince weeks....
It was a great experience. Our Team learnt a challenging was a challenge! through which we an we facedthoughtI itis alw
1402 N/A NO Teamwork, No, had no with a real client
Ability to work in 'real life' situation previous experience
1405 We did not It that amazing know about the importanceknowadvancedstrategies,the cam
have we provided week at first we we not heard campaign the responsibi
1. the develop strategies,inform the about the status of adword
1. to week, My we thought something about then w
to took in this clear behaviour of the
our engaged with XXXX, were the informationwasproblems to responsibility that doclient of thisinproject2. to analyze the
1408 Yes, cause to client was running Since someriskour team members werestillcontributio
know the tool to the online business feedback areour some Ise
a with low With the experience prior to this project,
of and project with a of not and wo
The key factor to persuade the enterprise is thelet them I'm really new existing AdWords greatand therecompany familiar
1412 1. was real (money, company, almost inexistent
1. The project Feed-back with the companyreactions, results...)
1414 No discovered the adwords money
It was a very good experience. We worked in team andManagement Words withgoogle, which is an excellent way to pu
1417 Maybe the most adword and the language !
Discover Adwords and Adsense was a rich experience.One possibility to "play" withgap for me isadsense
1419 I just like to participate at the and theof the Iresults3- Wethe adwords man
1 Easy Adwords We can see challenge the performancedon’ ha
No really, wereallyexplain– At the begining benefits that the beginning couldt fe
With time understand have a i of my
what to use2- is challenge besides at organizationsreal and
1420 The limitation ofinitial and seemedSince English wasaroundthat contact limited,use ou
The findingCompetingperson soon organization our didn't currentlyI was th
a met in with other asafter. Since the world was and I AdWo
daunting groups no experience with Google did fi
I had the formal language inspiring.Wi
After sending the letter, we set up a meeting by phonetasksmall-medium sizedSince my experience waswas a friendAd
1423 No The real time reportschallenge2) An statistics were practisesame marketin
1) Gobal and campaign oppurtunity strategy to market their offo
an innovative marketing to on the online
Literature survey report2) Requirement
The business was sold the idea of participating in the campaign as1) Page limit for pre strategyvery useful. was usefu
1424 Me and my This challenge is aname GOOGLEengineeringstudent.Challengethis waskn
teammates1) TheproblemBeing a engineering students. But lot oflack of ou
The enterprise was informed about it so it was eas 1) for us, attracted us to the 2) Having experien
have bit hardwhile developing strategies. Because most. Goo
1430 The we had problems The fact that onmade use this decision wascampaig
Two factorsfinding online marketing that the started to taken,
were decisives for us when expectative and wehigh
We the day our Internet wasn't got
In the beginningclient had never used the the client, but afterof we decidedthe participai
1431 is easy to POst campain report my team using
competitionYes I lead
When you create a presentasion to explain your point itWorld widework with the client is not orgnize my experiance
1434 We reached out to a family member with a small business
1437 N/a correspondence practical timeframe of campaignway to much other mate
We had an initial meeting and regular emailvery beneficial andrequirement n/a
1438 We expressedOnce we1. Real time aspect2. Chance to time itwith toout ofworth of advew
I to our potential client Unequalwas a contributionexperience in schedule
proposed things: by As(including the took realfair, explained
1. campaign had work
team no-pressure -pitch. We we had Se
be my online ma
The hardest part was figuring out who to ask.was surprised by twoourthat thishow Imuchno priorfreea$200 company3. two
1439 Ad hoc the The ad They were going with amorethan a ad of member.
client. words CPC in learning the N/Aof expected, especiallyand excited to
Interest were more fluid low rateand opportunity during holida
The by friend
challenge words through, even though
I was the liason between our group and recruitment; ended up intrigued relativelyabout groupclickfor potential future bus
I would start the challenge process earlier could see exactly the AdWords worked before very busy time for the mate
An actual tutorial might have been even simpler so wein the semester so howthree weeks were not at aour eyes but I thinkstudents.
1. Restrictions on team exciting world of Internet Marketing with Google
Explore in sizes need review.2. Restriction real time a professor. Industry people could also serve as The
The resources were very handythe running the entire campaign. Theregarding reports made the whole experience very exciting.ment
200$ seems to be not enough to the challenge but at least not in interest and sector engaged much
t first our business partner seemed very egaged and intereseted inmake much impactlater on he lostthe businiesswas notof our partner more
Increase the number of prizes. challenge. Can possible suggestion could be a "live" chat feature with support personn
A 3-sided marketing
I thought that the resources provided were very sufficient. Ayou balance it?
Yes, I took up the team leader position because I was already somewhat familiar with online marketing.
Less of report writing.More time to run campaign, and more funds local it with..
More money to spend, if not, a different set of metrics for businesses that are to runbrick and mortar (hence get lesser hits) compare
Provide better prizes for the winners. need to give more details about the Quality score and its offers.
Google challenge is an offer that provides students with the ability to
These material are excellent. However, there is aAnd, try to improve the e-books contents. gain real great determinants. Also, man
Restrict group sizes.
The effectiveness of the keywords really helped us decide what needed help.
Should the Ask google =) procedure is not enought visible.
Maybe some information like the beginfinding the good client must be so important ? student skills should really matter
Written agreement wasnt't prepared
my experience helped a bit, but I felt that I between the company and google, as to prevent misunderstandings
More time to do the project.
More tools and resources should be available online.
of been able to for easieror more "interesting" reading... make start up easier. for example been up the down "campa
I would not Update manuel complete the challenge with out them. It read like a DVR manuel. It could ofsettingbroken difrentinto less
1. More money2. more time3. trying to get pre business off the ground and on the maps.
Google can help you
I think the resources didn't affect our ads. more pages foryour and post campaigns
the challenge should be longer with a bit did not flow for well and had
the resources were helpful, but the adwords manual more moneyverythe ad spend unfamiliar team members asking questions wher
I've find all the resources given by google really interesting for taking information on websites like google trends, or for following the
the period of the running campaign is too short
It would be very Google Adwords Challenge provided a unique reference section at the beginning;applying on-line Avera
were very useful. see a be helpful the results for and interactive while learn about there running. adver
I thought the materials "The interesting toIt couldsummary ofto have a quickthe other teams way totheir campaigns arewas so much in
Learning through experience
The quizzes weretime for campaign
I was them in previous questions
Geotargetinglisted a bit confusing. For the future I would also set up a service (aim screenname or a special email) that students wo
my opinion The advertising is in the need to search
Nothing, in I have no suggestion
Give a week optimize our campaign and advertising that anyone after weeks.
Great way to learn about actual 3 week campaign begins.
ave included a trial period. We were only2able to trial period before the online learn from our mistakes going2into the business world will benifit from.
Adwords sense of competition among And the textbook real-time map ofChallenge was a greatThe Google classroom
The Google Online Marketing Challenge as a provided by the scores and progress. complement. Some rea
The GoogleGive moreLearning Center is awesome. teams, such brings real-world marketing lessons and strategies to theOnline Mar
I really liked it how it was, was funny and interesting and I to get an overview but of implementing an online-marketing-
The challenge would not change too much.
We read a lot about adwords and the Imaterials from google helped uscould learn a lot in casealso detailled information. Maybe som
maybe great to get started was very easy directly
the materials were get some more contact with googleto read and very clear!!
A motivation for the people they would be (with prizes, would challenge is perfect as
The tools were very useful.Probably a service of alert more a mail) but thebe an interesting option now.
Increase campaign time to It will be Increase budget to 350$.
Living in form. World of Great Google!!!
the materials are in documentedOnline 1 month. more helpful if they are in Adobe Flash Animated form.
Longer are more money!
awesome! Adwords the online forums and manuals regarding running the campaign.
Google's resourcesandThe Google EspeciallyChallenge represents real world experience regarding new media and was crucial to m
I would reduced the world useful to give more prices to teams (for example visiting the closest and some of them coul
The readings provided by Google wasareas and us. However, not every team member was fluent in English,Google affices, internsh
No issues. $300 over 4 weeks. We spent too much money in the first few days learning how the system worked.
The campaign occupied much too The challenge was very enjoyable!
not make it class I was still confused
they actually didn't helpaus any.requirement
4 weeks instead of 3
it made it easier, as it explained the software.maybe an interactive online trial to create an account would help. like a tutorial accoun
i loved the resources
I have nonenone that i can think ofand you can google anything
The difficult of team job
I think that the Challenge is excellent, but a provided clients have great websites and dedicated IT support, while guides
by Google AdWords unfair in that some me would have been more beneficial to have step-by-step others
The materials providedTheGoogle werea little Challenge bit lengthy. Itwith knowledge that allows me to stand out from my peers in m
Having easier to use guides, short few the length explain of the campaigns, and by having materials delivered to the in
I would have instead of lengthy guides, aincreasing pages that of time the key parts required for the project. This would make finding
Intermediary results or stats be more concise.
I would have liked the documentation to of competing groups for different stages of the challenge.
improuve the material
The student need printedmaterial and if possible in own language
Might resources as primary, and then looked beyond searching the internet total campaign.
I used the Googleconsider providing feedback on pre-campaign and post-campaign, andfor more information.Google resources are
resources to bereal-world, practicalfuture students with examples of gave in thegraded quiz withMarketing performance
The very be to provide experience I gained from participating us a Google Online questions about runnin
I found the My suggestion would helpful in running the challenge. Our professorpoor, average, great, and outstanding Challenge wil
like an introduction with marketing on-line.Thank you google, its very nice!!
Provide more detail or insight on how implement and execute my campaign seemlessly. what areas to focus on in orde
The resources provided by Google allowed me tothe competition is graded, therefore teams will knowNo suggestions to improve.
absolutely nothing student with a full time job and nothing this challenge The campaign too started my time outside
We started the challenge knowing As a non-traditionalabout marketing and absolutely a family,about adwords.required entirelyonly much ofto run smoothly i
A tool that any student/professional be used because of the format. This was expand your knowledge of onl
Our client's website was in flash format therefore, many keywords was not able to must have under their belt. Not only will it a huge challenge.
Extend 3 weeks to a month
it affected very much!!! It was very helpful!
N/A N/A N/A
I would allow learned the to harness the the papers, internet for usage one.
"I in team member to
I would love a bigger fontanyall of how guides. submitpower of the not just the originalin my future business"
longer especially the guide for the pre and post campaign line with the judging - nobody read our reports until we get he
They helped a lot, run (4-5 weeks)less report writing (or it should be in strategy.Maybe some advanced adwords techniques could int
More interaction with the dedicated team of the Google Challenge, usefulMaybe it would have been good to include a vi
The document "Marketing and Advertising using Google" was clearly the most to see that there are real people behind it, organizing
provide and user friendly and made everything we had to do so much the perfect website to market for the challenge
it was so beneficial the contestants with more information to make it easier to find easier
More required time in was with professor to review the challenge.
The resources helped, however itclasssometimes difficult to find answers because the booklet was so large. A glossary may have h
success in the challenge helped a bit ambiguous and there weren't really any good benchmarks that i wasn't sure how
being fairly familiar with the workings of the web seemedto save time on campaign setup and helped to guide the team when it could find for suc
More face-face very long which makes it hard to really read everything.
They were fairly helpful but help and guidance.
I think that it would be good to give more example cases of what types of keywords may be used for a specific campaign.
I think that Google precise which is part in the challenge.
The materials where short andaccomplished hisa good thing.
longer preperation timeto increase time span of challenge as a think
i think the instructions provided by google are very usefull and i cant really wholeof any improvements
make the setup hard to easier
the resources at times wereprocess follow considering a lot of the information only applies to certain people and not across the boar
were very helpful. The guidelines were clear and are a
I thought the resourcesWhether you work with internet marketing daily, ordirect. student who is new to online advertising; this Google
The reading materials provided sufficient background to effectively manage the program.
group members and other classmates I one of the absolute highlights grasp on how keywords work.
"This for dummies to students.
Most of my Suggest adwordsis experience has beenspoke with did not have a goodof my college experience; I wish more opportunit
Organise one-day trainings to make the (future) applicants more know from papers...
All the handouts were grate. But! How to use a software is not easy to get to involved, and with the aim of teaching them, how to be
mildly, but there are still many questions example project, not so you can copy it, but some things, as perhaps guideli
The helped More step by step guidelines. Perhaps anunanswered. It was nice to be able to look upso it can servebut sometimes we d
multilinguagethe mothertongue's english are favorised
helpful, maybe shorter of introduction
As the majority of participants have little had any question,with were marketing. the more simplified version of the AdWo
Online marketing will group one experience we Google AdWords, a answer already proved through its p
They were extremely helpful. Whenever I/mysoon beor no of the biggest tools in able to find Google has within the provided resourses
Add the print, and TV programs you will the students to learn within 3 weeks!"
the materials were great and sufficient!200$ enablingreach 400,000 peopleall the Google possibilities.
Try to fix the Google provided a lot lags and spends over running the budget allotted. This will help students concepts
The material provided byissue where the systemof helful information forthe set daily campaign and understanding the basic manage
Everything It's taking part that more time
teh smae state, therefore
ot all team members have been motivated atis fine, maybe a bit counts! some had more work to do
do not give a survey this long
None Are you capable? Make the best AdWords participating in the XXXX!
A more dynamic communication platform with studentscampaign withinthe Challange.
Overall good idea, if was probably a great someone from google to be in nature with I think it would be good idea. W
I think it would be athe challenge we could be assigned learning experience, due to thecontact of how our class turnedaout I do not fe
None None. Overall I though the challenge met my expectations.
I think it's right. Maybe run the be a good It was extend the challenge to
All the material was very helpful to it would Challenge.idea to clear and easy to follow four weeks
Make it less overwhelming information but there challege! Learn it,Not meaning less time but maybe focus find what yo
Challege yourself to take the Google was so much of it became overwhelming and a challenge.
The material given contained excellantmaybe in a smaller dose or something.beyond the limits with the Google chore to or learning o
it helped. all materials are very helpful. especially question and answers...
The challenge is great the throughout the
The resources were my biggest "help" way that it is. challenge.
answers to to have all team members do their share to find I occasion.
There wereA better wayevery question I had but they were difficultof work.on did all he work in our campaign. It seemed like the othe
Provide more help/support as the me with all the information i needed.
the resources was outstanding, and provided lecturer knew absolutely nothing on what was going on.
Perhaps it would WithoutGoogle separate spanish:Forma parte countries de Google. Or experience the life language,
Be part of the it it to team. In the impossible to run the Challenge.
I think it was really important.be wonderfulwould had been english speaking del equipofrom the ones that don't speak thatinside Goo
That it should have generate very to the top we used them to perfect our strategy during
I fund the reports that we could material prizes hepfull, so teams, and a symbolical prize to all teams. the campaign.
None. Dynamic good. To from Google AdWords simulates a short term fast paced learning curve for be made ava
the documentation supplied wasmarketing improve the quality of reports I would suggest examples of previous reports all marketing
It would tool was to understand the grading you the different tools and and useful because as the challenge has been
The online learning be bettervery helpful because there with could find a lot of hintsparameters examples. The keyword tool provided
Include more external resources for keyword research
The Google Challenge allowed me
The materials were very helpful. I have no suggestions. to test out my online marketing skills that I had learned at school in a real
the resources were very helpful, and made it easier for us to write the reports, set up the accounts, and choose the keywords.
Maybe push theGoogle Challenge wasita very enlightening experience for the key info regarding the in online marketin
The teachers very useful, would nevertheless be good to have more to gain etc.
The resources given by Google were to a closer monitoring, giving more details aboutstudents results, knowledgesuccess key metric
manuals/instructions were perfect
conquer your market with online adwords campaign
i think your the adwords campaing management was a bit confusing
More basic background information at the starteasier
the handbooks were helpfuldon't put exercises in the handbook interface
1. documents available in several languages2.like the concept definition wasn't very clear. The performance of each ca
google adwords but, some issues clarify
the documents provided by google helpand students in webworld concepts3. creat reports that evaluate thedocuments should be av
Maybe wasThe marketing challenge was a great classroom experience, were available, and $200 wasopportunities the 3
very informative about the challenge and the resources that helping me to see what great sufficient for XXX
I think that Google slightly more money, and suggesting specific types of organizations that would provide good business to online m
Materials were very good, abeit there was a lot of it
1. It would GOMC is a good start to learn about case marketing
Excellent resources be nice if Google can give a businessonlineshowing an example of successful adword advertising.2.Perhaps
I didnt really use doing it
The resources were extremely helpful.
Clearer info on budgets
N/A as most exciting assignment I've had.
It was greatTheis.
Maybe an increase Adwords, great start to and were very inciteful.
"Google were available budget.
The resources were good, theyin the easyato understand online marketing."
Have a better should have been expected to do and maybe a little step by step directions. Yes, that is a little elementa
"Google your business to the top"
The resources helped butidea of what we areorganized a bit differently. Such as longer time frame.
It is too be great to have the possibility to use all kind of ads (particularly the local business ...).
The textbook would simplified and contains information useless for the challenge (video ads, image ads,ad). Thus every team would
Make in relation to all the open up the boundaries with choosing a business.
It was informativeit more fun... Guess emails. Helped a lot
from us to use a Adwords campaign
Have it in a lot. of many suggestions for improvement!
The resources helpedgroupsNot2 (although I understand that is not in Google's control), instead of 4-5. Thats it!
infomation on write up guide.
Not enoughpost campaign how to write the post campaign summary.
I don't feel there increase the improvements needed besides the budget as much as amount as both of money provid
I would suggest that Google are any othertime period of the campaign andthe issues regarding the possible,of time and these factors
More but too wordy. It would have been more helpful to have short video segments.
They were usefulstructure and segment the overall teams into regions.
have more such activities and if can, set up small department focus write the written report. With the guide, we know ho
It really provide us a detail information on how to have a the adwords and how to on solving students questions and giving the feedba
make a dvd help presented in a are a lot out the challenge as be helpful to be guided directly
more direction to online to be sessions. there lecture aboutthere, but it wouldan introduction from Google. to them
Allowing for by Google were quite as well, and perhaps a longer is anything for the whole challenge the guidelines qui
The resources providedindividual participation useful and I do not think there time period else to improve becausebecause it was and
was sometimes hard to find good keywords
"invaluable opportunity to gain insight into the rapidly important facts would marketing!"
They helped for the most part. Maybe and Adwords "cheat sheet" with basicgrowing online facet of have helped.
If a team faces techincal issue,reports was quite lucid. qucikly as possible.
good. The graphs, it should be resolvd as
The resources were allPromoting your goods/services through google adwords
that the instructions book not so long that no one reads it... trying the project in results. This point way.
The reportsMakeGoogle offered to generate were extremely helpful whenexplainto analyze the a more to the was especially so becau
one, once we got the hang of it it came very easy to us
The dollar amount was too little for the time period of the campaign
I think the ads should run a week or two longer.
Unlike an invaluable school competitions, Challenge Online Marketing Challenge uses real money and rea
Google Analytics proved to bemany businessresource, both for the the Googleand as a learning tool.
my sugest is make the tournament in each region or country. the winner represent the region/country to fight with other w
no it didn,t affect anything
Make it compulsory for the businesses to implement Google Analytics. Our business refused, and it was a pain.
- They were- excellent. I've no specific suggestions to offer.
ness and the marketability of their products and services
ON-LINE VIDEO SUPORT
EXAMPLES FOR OPTIMIZING THE BUDGET
Perhaps setup rubric for appropriate were floundering for the came to day
They helped with themake aand everything, but wecompanies to use when it challenge. to day operations.It also would have really
Run every semester.
Good resources. Edit textbook. Include audio/video ads.
such as the"A beneficialguides and Google :
information learning allocation Analytics, was very beneficial and useful. in online marketing."
Resources Maybe an increase in the budget experience,)that is sure to help anyone in their future It provided us with a lot of informa
Good! I learned a ton about online marketing
Give more details about how teams would be judged
hints information about finding an organisation. Where to upload strategy and post-campaign summary plans a bit pos
Give some More about finding the right organisation. Make the pre-campaignthe reports. Make the pre-campaign summary andclear
was fabulous and i think it should become the between your studies and Schools
"Googling google was fun with XXXX"
The material Sometimes it was very difficult to manage time curriculum in the Business the Google competition, so the time period f
An online FAQ file for students participating in matching should be added.Especially:1. Will a 'tasty hotdogs' this survey
The materials were very helpful, however parts on phrase the challenge addressing the issues encountered and listed inquery give
Nothing! In The GoogleI Challengewas amazing, and what educational insitutions teach in theory, and what the marketing
all honesty though it puts into and easy to follow.
The resources were perfect. They were comprehensive practise I would do it agian in a second!
I liked how it was. As we are students we looked at the web and found it like to find answers by myself. Insdtrutions we
Matereial was right. If more information was neede, I do not need to have allI it done, Iout by myself.
the resources arevisual adsimprove the conversion rate cookie testing method
Helped us a lot.
Very good experience
Do some exercices before running the campaign
Maybe more instructions towards the teachers would screencasts.
The materials provided by google were all excellent. Maybe morebe nice since in many cases they know less about the projects than
There needs a bit extensive for example on history of online advertising
They were enough.It wasto be a more practical guide thehow to use the adwords account.
Give a little more time to write the reports.
The resources provided by Google can help me. They are too long. You can simplify or summarize.
More time given for theNo campaign
ometimes it was very complicatet and no groupmember could help
make the challenge resources were enough
I already had an experience so, longer : more time for preprare, find an entreprise....
Yes, I shared my knowledge and sources to enable my team mates to get up to speed fast.
the materialnone good but PLEASE change the adwords interface it's so confusing and EVERY team in our class was confused by t
I lot... could suggest to translate them to workshops at class, so we can read for non english speakers.
I like them a could Isuggest to the College to plan morespanish so they can be easier tohave more time to dedicate to the project.I co
Google Adwords should communicate much more on the challenge subh an application, is really hard to assimilate the
Google Adwords "Let's experience are not used to use near
Google's informations were really full but, for students whothe new sens of Words" enterprises anditstudents.Create a test applicat
more money in the budget
anaytics would have been great to use
They were very useful. would be more motivating.
They helped by given real time data
materials of the campaign could be broadens your insight to read. A great busy for Google Adwords. exams and The
An very detailed comprehensive since spring time is often very plus for students with their
The written The timingwereexiting experience thatdifferentand interesting to Online Marketing and the written materials provided! grad
an experience you will love
good resources but somehow it should show more help in the area of the report.
The Google AdWord website proved to be quite diffiult to navigate.
the entire affair felt badly organised, especially when it came to setting up accidently. it submitting that all resource ma
the research materials used extensively by myself were the audio lessons that i foundaccoutns and is importantcampaign documents
with it firefox in Mac OS X mac os
he adwords interface did not workmakemywork with firefox and Tiger. x tiger
a real business and a real budget
I recommend to promote GOMCHA to the judgement (what should we optimize more?)
- longer c ampaign period- more information aboutthe school.
that the programe offers. Furthermore it didn't cause them any costs.
The user friendly shouldand tricky but all worth it at the end."
" Challenging allow the links
Very helpful andpre campaign once you findmore pagesThe campaign should be run over alonger period of timeCommunications fro
hat it was mandatory and the challenge counts a third of a module.that students all over the world have to learn how to use googles products! This is real
I would resume the main ideas new concepts to read an unerstand in short time
I think its ok but maybe to much thinks andand tools in a shorter paper at the begining in order to make easy for All team members
Suggest was very helpful2. (2-3 people).Allow a larger page limit for the post-campaign summary.
1. The student guidesmaller group sizes Online definitions and suggestions provided helpful information3. Marketing and Advertising
1 week longer would have been compiled into 1 document
It was a bit too much information. Should begreat
Google should provide workshops on how to run AdWords provide to make it more succesful.
They were not detailed enough and inhibited the process. Suggestion -and how a more detailed student guide and more tips as to h
targeting good, but too advanced (video adverts, mobile adverts...)
the ressources were students with basic knowledge in marketing, preferably > 4 semester
None, thought they fantastic!
They affected it positively, it wasmade it much easier to see the progress of your marketing scheme
None I needed the Adwords is info and the how marketing.
They were very helpful,Using Google backgrounda must for search to information in order to effectively begin the work.
1, provided me with great details about how Adwords work which madew it so much easier to carry out our campaign.
the resources extend the amount of time of the campaign
i got a lot of knowledge about e-marketing project - beyond the future
No. Made me curious Give more knowledge to the Professor so they could help the students.
"A very good reports in a good english in online american "
) we were obliged to be 4 students per team2) to write our experience for everybody like other marketing or english students. It's not equal!
Our group needed increased budgetPotentially opportunitythrough email, there should be a master webpage set upanda
"The Google challenge via a school organizer other teams success to encourage friendly competition w/
instead of sending 'google challenge' materialsprovided an exposure to to utilize XXXX's incredible marketing foundation in the dynam
In the post-campaign summary less pages should easy to find specific information. However in some cases it is not det
The most useful source was the online Help Center where it isbe devoted to group-dynamics and client-dynamics and more emphas
Make sure the business
The Student Guide was the best. that is chosen as an adequate target market.
Nothing much - it was really available on the Web supported. Maybe provide a of AdWords. Especially the help pages
I believe that there is sufficient material well implemented and to gain a good understandingseperate section on more advanced info
Not too badBetter and succinct guides
The materials were helpful
using adwords good in this way
Slow answers to questions
Sorry I think that everything is think it.It was enough run is.
It was very good, but I really do not know. Isaid init is goodeasier to as it the campaign, and to understand what we have to do with th
None; they None sufficient. Google Online AdWords Challenge bridging the gap between the classroom and the real world.
"Learn about inevitable instrument of advertising different suggestions on
definitely better, without resources we would have sailed in dark. maybe in the present society!" different kinds of businesses - for
no experience Longer term of running a campaign
Certificates and online forum QA was very helpful. I have Challenge.
of completion the competition."
The student handbook "Stay ahead ofwould be a nice way to end the no specific suggestions at this time.
The challenge was exciting because understand us compete with other groups. exciting new industry post campaign
The were mostly easy to it allowed us to real-world experience what was needed way The
The resources from google Google Adwords Challenge gaveso that we could complete in an If there was aof us.to see how our camp
Make it more known throughout the a my textbook to look through but still have all and show information. ActivitiesThe
"The Challenge increased hue Increase and knowledge of the importance of search engine marketing. in
Condense them enough so students don't have world.awarenessawareness in newspapers, etc. necessary results of past challenge
Make it more famous is well more people if there is a multi-language version then will be much better.
The resource provided by Google and let organize. But,to know the challenge through media
Many. I already mentioned a few. It of applications. Most ofunderstand what your Irealityareso that my thoughts are releva
You mean a examples will be more useful if I the Adwords reports read is third party publishers and give
1. It could be more dense with moretestimonial?_______________________________________________Headline: Do Not Join Th
Increase the budget so with the help of our expert Ads function.Lengthen the learn much more quickly.
The resources are quite useful. Butwe can try different Google teammates, we are able to campaign period so we can carry out mor
More implication from the world with Google Adwords!
Great ressources!! Challenge lecturer/tutor, by having a selection process (group members with different background...).
shorten and make the text book and instructions more precise
tting the charts to 2 pages!
Give gived by (1 week).Give to the teams more like to have more learning about and serach engine present better re
All the resourcesmore timeGoogle were sufficient, but i wouldliterature about online marketing, analitycs in order tooptimization (SEO
Incerase the budget as sometimes it was difficult to learn how bit the information provided for the pre-campaign with a r
Great to and very helpful. Maybe improving a little for the whole day.
They were all detailed and clearimprove work in teams skills, to maintain it to manage a campaign in the online environment,report a
bits and pieces. More on experience countries. engine marketing and boost your creativity!
Get hands effectively clustering the items would be useful.
They are in A wider variety of judges from variouswith search More transparent judging criteria. More support for countries outside of
make it every school term
maybe better it could be easier to set up tracking codes for advertsyou don't have description how to set up dynamic campaign.
Not applicable applicable
much budget much budget
Bigger budget would definitely help. Easier to to work with a real client in order
It provided an excellent
Link to individual topics, rather than one report.experiencefind things when you need them. to develop online marketing skills while
The support material from Google was invaluable for the completion of the challenge. I don't think any changes are necessary.
Step by that the budget about our Online Marketingweek period. Our daily budget for some days was not able to cover
Get Googled existing student the three Challenge!!
I would recommendstep guide of an is increased overchallenge campaign, particularly how to set it up and understanding analytics. o
to use' caption box for each
A brief 'howListed throughout this quiz aspect resource provided
- Don't make such a long survey. Sorry...
Shorter reports at least for the been shorter english it is difficult to read have to give different cristerias Reports for tho
It was o.k allthogh the big guide could has non-speaking becausecountries.I think you a lot in another language ´cause it is more diffic
00$ was very few money
I work in the technology industry, so everyone looked to me for leadership.
Ideas on what the challange helped enormously. SO did just searching for material on the internet
The materials with info on might be a good organisation to use for the challange and what would be a bad one. Maybe have organis
Maybe a month long time period.
Book was very helpful
1.notice happy, if i knew there is a google all relevant links on the the beginning.we could have planned everything mu
1.i would have beenme of inactive keywords.2.give meadwords offline tool fromstudent guide or on the google adwords help site.it w
i very good, so don't have because all things are ok
all things aredon't have any isuggestionsany comment in this question
- Have longer period of time- More organised in distributing the materials
It was indeed helpful to run the campaign. Perhaps Google can email the teammates more about the details of the challenge.
more friendly paper
Google give many suggestions in the course of challengelike adwords tools, adwords analystic , report...
1) a of Google were a phase (maybe
The ressources longer preparationgreat support. the lack of time was due to our university2)more individuality in chosing the comp
i were separate countries by for us. may be
the materialswould great, and very usefulltheir languages i woulkd do a latin challenge, were it is teached in spanish
To taka account the people who participated in the challenge for future challenges and for work in the companie
It helps us to have better resultsmore mails to the different teachers
More help very helpful and Google offered was just anothermany terms used that challenge. Maybe and something to
I leading students to choosing explanations of class order to maximize learning.
Google's guides were in thought the Google challenge the right organization inassignmentin thewas simply a gradeGoogle could have
The resources provided helped to understand how to run the Challenge
On proved to wouldn'tvital to Budgets. Unprecedented Experience. The few things I would definitely do Challenge:focus
Real quite recommend any, however, on our prior to commencing the Challenge Marketing differently Noth
The resources your end Ibe Clients. Realour success. Reading them end there are a Google 2008 Online proved highly beneficial. M
more time for to do it. no
ot enough time. teacher didn't teach about how campaign class time was given towards it.
You wanna do it real?Do the challenge!
ndone work by teammembersdecisions made by ohters on their owntoo less time ;)
more the internet time.the challenge was very good
more budget!!! budget and more its not what you think.open youre eyes white google adwords
get a better felt a for the questions, try to too long
More user friendly info, layoutbit all over the place andmake the post campaign shorter, its too long after a three week campaign
They helped in a great way, they gave almost all the knowledge and useful suggestions about AdWords.To improve:- emphasize it
make was A tastethe marketing inato world keywords and text i had 5 other classes to do work and for campaign.
great. of project was little demanding considering
overall the projectsure you work with the client thecreate from a classroom ads. need to stress this in preparation projects in.
An online interactive course any further suggestions. maybe an online interactive guide?
It was alright, however i dont really haveof how to handle the adowrds project. maybe also a video on how to manage it more precise
1. Elaborating guide detailstruly understanding, what it is, your As mentioned in the previous share this guide the need
useful for in a and Google Adwords information works etc. However, I had
Google resources wereParticipate the basic global contest, Contribute how: itability to improve our world. toquestion, there is book with
None what to do. the book gets pretty boring I was able to
More videos explaining"By competing in the Google Challange after awhile learn how to take advantage of an online business tool
no Pre, post campaign simplified.
would have liked toresources helped tremendously in aiding tool what the termslearn how Howeverspend our money w
Google do this challenge with a professor who had done helps you meant and how to really didn't know
The google Itext book and suchOnline Marketing Challenge is an awsomeus to thatthis challenge before. much you now we know wha
perfect - enough information
More details when the campaign is running.
I would let the teams make their own homepages and let them know about google adwords. I mean i would organize a day when so
Promote your challenge in live assittatnt.
the instructions are too wordy. provide a business way.
I actually think a senior marketing professional with be developed experience in the high tech industry, found the Challe
As that an where using the Ad Words over fits in with using the online AdWords environment. would be
I would create a diagram depictingentire course program could Editor25 years entitled "Search Engine Marketing". I think Iitwould also
I think it is better to provide new client to have trial like campaign in order to show them the power of Adwords. Becuause
Smaller group sizes
An excellent opportunity to
The resources provided by Google were excellent combine learning to a real world situation.
time zone issue and language issue should be considered more.
acheiving the internationl excellence
more details about how to win the competetion plz
always provided basic information, on one hand it was good minds people making has taught us to find late Google, from
The challenge was enlightening to larger timeframe (when actions are a great effort a too ways to learn de
Google has3-4 people groups should be better organised,many different to see in our group, itwell effective it's lot, from already) may
they helped the most out of all resources. they showed what needed to be done and what things meant.
we knew they already had an interest in using google adwords.
Summarise the resources in shorter paragraphs.
Creative and Innovation
Get more information to set next step
More in the team, it's experience to improve yourself in online marketing programs and so on. it that
Real fomrs to get to to choose the members of it videos, time and motivation) and
The problem wasinteractive team important know AdWords, Analitics, as (enoughflashwith the best: with Google! way they can do a
I had no experience on this sector prior to this project but reading the literature Google provided helped me to get known with the fundamentals
helpful none.very good.
The materials ware very helpful. Together with lessons that were given to us, we were able to deal and solve any kind of problems c
a little more guidance into how it works. we encountered a few slight problems at the beginning when we started our campaign but t
The material seemed to lack a lot of answers to the questions I had while running the campaign - of course there can't be a prescrib
Participating in the Challenge was the information that we needed to run Working with
No problems with the materials - they adequately covereda very interesting learning experience. the Challenge.a real company and
maybe to have a our version easier,especially while writing reports,and running the statistics.
they were very helpful,made test job a lot before the real challenge,for those who were like us unexperienced,to get some knowledge
are OK, and theythe world ofthe information i your competitioni and be the winner. around needs to used the AdWords
Enter contain all challenge, Challenge, in order dotn the campaign.
The guides 1. Make a better internet interface for thebeat neededbecause to run think all peopleNothing the world be changed.
maybe if we can get virtual practice how 2 use
different report is really helpful and easy to get informationtools befor real competition, we will perform better
better guide as tohow to find good search terms, and what the different networks do.
I was Google Analytics
A helpful toolthink that Challenge doesn't have to br improved it's good as it is
They were information-rich, but not concise enough - too thick.
There needsof be real world application help from they work and what is anmarketing!
great needs way more clear, like you've learned about online took an extra week and information cam
I think the explanationsA tobidsa fasterto be of getting to whathowGoogle on big problems. Itappropriate bid. Also the a half for ourabou
poner mas seriedad al concurso que se den becas de estudios en los para todas
bueno primero te poner mas seriedad con elyconcurso y luego que existan premios ganadores como certificados pero enviados solo
- More timeXXXX and google invite you afecta minimum to contest online marketing that benefit SMEs provide more se
by Google WERE - Motivate participants Aumenta prizes - Providing the that continues to in the language
The resources providedto do the campaign helpful yto participate in the run the XXXX recommend support materialsto increase their
For me it was you know what is Google? Let us tell you
The material was perfect perfect
Make the challenge longer. and - Best use in the project
they were clear
Really good materials, AdWords Challenge easy toway to learn and gain a real experience in using modern tools for online marketin
Longer too span to develop more effective keyword strategies/have a we'd done the campaign, but made no sense wit
The materials weretime confusing and hard to understand - they were clear AFTERplay with optimisation/see what works and what d
I've always been a leader so I just took charge of the project and assigned everyone tasks. There wasn't a whole lot of need to rely on my mark
- AdWords system and metrics better and faster
Making the AdWords it is not a just an online marketing tool, it is an online challange to manage!
More time period for
It was a great help to our team. the real-world challege (more than three weeks).
Increased campaign time
Have each Google Marketingvery helpful, especially the AdWordseveryone to online liked to not enough winners!! only
member of were Online a part of the report, to force learn would have advertising and Google AdWords.
the ressources that gogle providedthe team writeChallenge, an exciting way to FAQ.I aboutwork.there are have links leading to the di
I believe I have already expressed this.
Yea. I've done this before and I got bored of it to be honest. See? This is what I mean about a survey that's too long. I stopped actually readi
not so long pre and post campaign strategy, not neccessary, asked a lot of the same questions in different ways
The online interactive tutorial would be very helpful.
Google should create an interactive online animated tutorial that describes all the stage of an AdWords campaign in a 3 week perio
Google challenge: challenge
it's a goog change for student to learn you!
more pages for Pre- and Post-Campaign-Report (not 2 pages and not only 10 pages), it's too little
/ Simplify it. Reduce the rules and post campaign report lenght. Also try to cooperate more with students involved and imp
Segmentation: more anmorehave more contact helps work improveIthe campaigns more directly
I thin you should segmentation can with the to it does. just have one
I really don´t have any suggestion. The technology is right for the usuniversity and their teams, suggestion: Segmentation. If we have
Overall it was a time, Real world resolving
turn around time when
Need to have a quickerRealgood experience. challenge. technical issues specially when the duration of the challenge is short.
Time period of the campaign should be longer and not match.3. The bid price keep on to improve the campaign.
Valuable knowledge that cannot be purchase!
. The budget that increase unexpectedly.2. The number of impressions and clicks is to provide more information on how increasing in order tha the keywo
Offer more prizes to region to make the Challenge more
The resources provided was good enough to get our team started. attractive and motivating.
A SUGGESTED REPORT DRAFT TO BE CIRCULATED SO THAT WE CAN ROUGHLY KNOW WHAT GOOGLE REALLY WANT
were think 'TheOnly thing is that can make any difference, it has more to doand client the tutorialskills'. or exactly pre
the Google Google Challenge helped the campaign summary with how overview teacher
I think they I dontexcellent. people atAdwords you could develop me in developing excellent online marketing more. Write lecturer how
The materials were very useful and helped a lot. Maybe more instuctions on how to set up and use the analtical tools.
I think better information can be and gave us a should handle on time differences, so or handle the campaign.
The resources were great in fact. Very cleargiveniton how we great overviewthe how we should start that we can track more accurate
My biggest problem in the Google were that the teacher in charge of missing is a document, containing the name and
I think that the ressources provided bychallenge wasvery helpful.I think that what'sus was not involved in the project. He could not an
N/A Google Adwords is the would offer the challenge
Only the Length of the Challenge, Ifuture of E-Advertisement to entry-level professionals who want to integrate adwords
make decisions based to statistics, better statistics.
It helped to Make it last one month,on truly have and with comparisons to what others had done, I based my final decisions on both c
Since there was so much detail in the AdWords site, I believe the documents should've had more detail provided within them, mayb
You need to reduce tool provided pages for the second report. Nothing more.
Everything was ok. Every singlethe number of from google was useful.
Well my suggestions are as follows: - important and contests in other languages such as English, Spanish, German, Fr
The resources provided us with google were very Make manuals that we do not execute affection for the challenge. Because we had
The AdWords platform was very complicated. Mainlyplanning the project by goingoption the tutorial slides. I quite dif
Google AdWords has been a challenging due to the various tabs and through
Alot of the learning tools provided were quite helpful. I could start and rewarding experience. Try it! pages, navigation waslearnt all
Better Prizes....A list of were very informative. If adwords can help....Same class partners....Picking my handbooks you
The resources provided by Google clients open to ideas that I had a question I would usually turn to one of the manyown partners....
The Google Challenge was a great learning so we worked together to come up with real world knowledge.
I had some marketing experience and another member was a marketing major experience, which helped to broaden mykeywords and ides.
VERY HELPFULL The
LONGER TIME Google Online Marketing Challenge in the March Madness for MBA candidates!
of online and a little working close to students likethe will create and and better.
Learning online marketing, learn from us best"Google.
A good mix giving more" time andbit of physical,verbal support would make it ideal open more doors and we will be in a better position
The resources provided were useful. Maybe all information should be found in just ONE pdf. And not found in numerous other areas
More budget. US$200 is especially
Easy to understand and follow steps too little. those in the "reports" centre.Organise guides based on topics online and not all in "s
tools provided by Google. challenge & to Longer word/page longer lasting learning on on line marketing"
"Very for the actual simple excellent in providing limit for reports.
Very useful Longer timeframeenjoyable Verycampaign.understand....
THEY WERE NECESSARY. IF THEY WOULD NOT EXIST, WE CANNOT PARTICIPATE IN THE CHALLENGE
et up, currency was incorrect and set back our start date
Maybe a were well written. I usedparticipating students to put skills that will support, utilise one very world's respond a
A worthwhile end for to help website lot as well their CV.
The documentations certificate in thechallengethe pick up onlineamarketingin as the email help you which wereof thequick to largest on
provided to be useful
guide book making campaign longer, however this would provide difficulty seeing as students only have 1 semester to complete the
Make it less by Google were too complicated to understand.
The resources provided complicated.
The resource allocations were great and helpful.
a google tips Challenge questions
Examples, hints and contact to forwardallowed us to put into practice our knowledge of online advertising
I found the GOMC a great experience.
Good resources, but practice really only way to improve skills. It was a great way to apply online marketing theory to a real-world sit
have an online video on the basic way of doing AdWords
If was sent out by we worked with had adopted as much as I could prior to the campaign starting. So have been interes
I read all that the organisation Google to try and understandsome of our recommendations mid campaign it would I thought the resou
resources Put your theoretical skills into practice to the to the AdWords - real money, real companies and We got two d
were good, a More involvement prior with commencement of the campaign to avoid getting students doing
The GoogleLonger than three weeks.suggestion would be to stressGoogleUni that these are the guidelines to be used. a real challen
I do not have any problems understanding english, but my teammates does, so mayby translating is a good idea ( thus expensive )
Make the write up more meaningful and longer
It was difficult with just A practical and fun online marketing campaign, working with a real company, real money and gives real resu
some insight informationgave aguide understanding the adwords tool online contradicted each internet to market a
The challenge in the work and and some
There weregreatermissing into other student'sgreat book,campaign.ofsources we found and how one can use theother, which was con
the materials are ok
There is no better to our questions in the provided materials.
We were able to find most of the answersway to learn how to do something that to actualy do it. The Google AdWords Challenge wa
Make it a should be made contest.
The adword interfacetwo or three step easier after 1st round, selected number of teams would qualify to second round for more 1-
Keep on really good! To the point and very useful during the challenge.
The resources were with the good work!But for the pre-campaign strategy the page restriction should be somewhat more than 2 pag
I think the length the Challenge and created the required strategies extremely easy.
The Google Marketing Challenge is a great way be increased by 1-2 pages.In my the world of online marke
The resources made runningof the pre-Campaign strategy paper shouldto have fun and gain experience inparticular case, the busine
I'd like Google make possible to use transliteration when set ad text. We mark this episode in our Post Campaign Summ
Google provided enough crear information. It was helpful
more time for the campaigns
the materials were very halpful
The Google challenge serves as keywords, attractive Ads and very promising results. The high conversion rates (100%
Using the right keywords for example phrasean excellent demonstration forlanding pages inside the content section guarantees a gr
give to see our development
it made it easier more tips for beginners.
Some other languages
being available in answers, that i gave behind.
were strongly enough.
Join this challenge. It is a real life
Resources Announcments in Turkey were not enough. and exciting experience.
The challenge was great. I would only think of increasing the campaign duration.
The resources provided by Google were really very helpful and they gave us the ability to work out our campaign strategy. Nobody f
Since this is geared toward students, provide a roles matrix and moderate level project plan for not the best format for a
The materials were not up-to-date. Illustrations in the instructions did not match what we saw. Also, it was students. Also improve
As mentioned previously, maintain a website with ongoing news & stats to show the project a alive. Also, improve capab
all the basics. I have no suggestions here.
The materials covered The Google Online Marketing competition was an exciting experience. I learned is great deal about the super
Pretty good. guides could be translated to Chinese.
Some of the multi-mediaotally Surprising Online Voyage!
enlarge time frame
student guide was vey helpful!
and tools were very useful; however,
The guides None - AMAZING project for studentsI did not read the large handbook
great and knowledge about google I think it's very hard to work real money, listed on
yes. without online marketingteamwork, knowledge about AdWords, real time challenge,with google adwords google
The once in a blue moon opportunity
tivated from the start and believed the campaign will make a positive difference. - brought to you by Google Adwords!
Besides the ones mentioned in were confusing. I nothing. Overall, was just assumed that students knew what they we
Some of the resources provided by Googlethe prior questions,think sometimes it I really enjoyed participating in the Challenge. I thi
we did not have online marketing knowledge before
More communication from GoogleClear directionsTrail campaign before your real campaignmore examplesa tracking too
Nothing I learn period want to promote more business online
Higher budget andaalot and Iof may be 4 weeks
*) Providingclear that would be a wonderful alternative and organized and served us *)For me it in privilege to partic
more information Google are well structured
The resources and materialsthat itgave usabout resources and facilities offered by Google adwords very helpfulis athe challenge and
Observation of the changes in keywords
cooperation to competition
money too lessI distribution of the daily amount of
Increase the time but it was a shame that
Google resourses were great to atleast 4 weeks plz. we could not use all the applications for our campaign. needed some more tim
The during was quite short, Marketing with Google Adwords a scramble However, it would the first week to understa
sufficient, espacially the Keyword tool and AdText
The tools provided are Effective Online considering that our first week wasPostion tool. and we had to takebe good to have a tool tha
It was ok.
User friendlier interface and structure.
I I have nothing to add.
It was great, think the Challenge is already great as it is.
new AdGroups... took me DAYS to figure it out and a guide wasn't very campaign
. It was frustrating trying to make Allow more pagesitfor the pre-campaign strategy.Havethelonger time for the helpful. to run for better analysis.
the design of adwords should usefull stronger focus for uploading their documents to the people.
the materials were very good. it would be have a to send the linkon usability. the campaigns shouldn't be active from the start. mayb
Possibly extend the duration a easy to
The books and instructions were clear andlittle bit. read. I currently do not see any benefits from changing anything.
contact to the marketing manager. So the story went on...
no none it was fun!
- no idea
Very complete and useful materials, especially the student guide which was very easy to understand and use.
the challenge should be made more openso much knowledge, once read them, the of all participating all the more enjo
Google up indeed. there was and of lifetime!
the resources very very beneficial your future with challegerealain the sense that iregular updates challenge becameteams should tak
would about some tips for better campaign.
to find out when we started the campaign and when it's our last day.
I would like Ito read like The Google Online Marketing Challenge is a great experience for everyone who wants to try the real marketi
Give more information to participants regarding the
Not sufficient resources. Difficult to operate with the help-desk. tips of running an adwords campaign. If this would have been provid
are very information about to search and click them all reallythe adwordsvery juvenile and- catchy acronym. I set my imp
No, but invest more a the word should go over think it is a panel, and you Get us in touch.
google tips 1 - More caothic. You have how in campaign"gomcha": i(metrics, stats, case studies ecc)2 could miss something very blog
i think you must promote more this challenge
i find very helpful the guide like Student Guide and other stuff like google trends.
specific. And information.
Much more More detailed a better description to use keyword generator and to work with the keyword-limit. This was the major probl
Maybe, to have a longest time for of challenge. Provide the manuals in the participants. Because, although we knew ot
Maybe, it could be a good idea have manualsthethose resources in the language of different languages. And maybe try to give the s
Create lead.Extend to more classes.
They were easy to a list of companies that dont have google words, for that send questionaries to that companies and make propos
Maybe have some guidelines as to
More money, our campaign ran out of money what is a good CTR and parts about strategy. The guides only outlined how to use a
more communication between google ans the teams
Increase the time for the challenge AJAX
More dynamic web design and toolsLike using and increase the number of winners.
1-Increase the budget to be at to show the students how they can create "Be the best..win prizes...be and at least one tc
1-" as an prepare you 300 US$ per each group.2-Extend the running relevant the challenge strategies …
1-Provide whole campaignGoogleexample leastto online future advertisting expert "2- adWards,period of keywords expert....compete ew
Reporting mechanisms and theMarketingswitch questions.
The Google Online ability to Challenge has without terminating the account.
The help team were fantastic and were quick to answer anycurrency been a fantastic experience. I really recommend students try to
more money right on no need to change them, im not sure how to improve them
i think the materials werefor each team
quite good quite an amazing opportunity to get in touch with google adwords
to give more information about the post camapign strategy
Everything in english... it's not easy !
In all of the To perfect. In all of knowledge in marketing online.
aspects the Challenge aspects
Nothing. The Challenge is provide studentsthe was amazing.
Create video tutorials
Materials are fine. Video tutorials. would be extremely nice.
elaborate a good start, but in lack some finess.For example it was not mentioned that the bussiness chosen did not str
The rescourses gave some instructionsthe your rescoures. Like in the after campaign report- two part with the same reqirements (ex
To give more
Google, Internet, Lecture time and better instructions
Make the help was longer, and make Google floored withwas an amazing project that the Challenge. It made a huge dif
The 2008 Google I was Marketing Challenge having it Google to us for gave our team the opportunity to
The real-time chat forcampaign amazing. Onlineabsolutely Analytics a part of theavailableAdwords Challenge.
amountfirstmaterial. Indicate what material is relevant to the various stages of the campaign. Basically, provi
of time in
Need to streamline the For the challenge. my university career, I was afforded the opportunity to spend someone else's money to be
More hands-on help from Google - in form of contact with individuals who can assist where our lecturer could not.
, timeline2, we get late information about results
More assistance locating a business to work with.
Materials were perfect
It was good & helpful
the materials were
The Google Online Challenge is a great
I think all ofPromote it more? great, I have no suggestions. way for students to be introduced to online advertising and the Goog
provide would recommend providing little marketing information up front to help to know if don't being disqualified du
I don't remember. Isome format examples for theareports that are required. It's nerve racking those that you'rehave any marketing h
I don't understand. sorry Give 1 week to learn how to use Google Adwords.
You would You would:display a of awords the the durationread it on Adword's web site. I think that it Facebook orfor no
contained into Google's guide, because I have of the challenge. Give a certification like is sufficient Linked
I still know the materialincrease the number banner on and University's web site;contact us on social network to every student andthe
i will sent you some suggestions later on.
"Learning to improve your materials later the
i will send you some suggestions how to promote an enterprise inon. 21st century"
Make claer but too long and time consuming and shorter. As I said they were clear but too long to read.
The material werethe explanations about adwords simpler to read.
i don't think really it, like what you have start with and
i can helpful and enough to
google resources were make add to google made it already done build a well stratgey.as a suggestion if all the resources were gath
Visit colleges Would have been useful to include the 3 weeks!
Become an Adwords
slightly.....Budget too low.to explainonline Google marketer in just Google Adwords pro
less peopleThe Google Challenge allowed me to becauseand the real world. Studying can be a frustrating journey with
in the group. doesnt require at all. too messy there was so much. need a been done more that stems off
very good and very detailed. hard to find info sometimes just feel a part of complicated. could havemore basic formateffectively beca
Nothing, very well ran
pdf;s were good
resources and information provided on Google were very helpful and it is considered as excellent learning tool for biginners
to say that More advertising submit thewe had to google it.
for submit reports because papers on poor. There weren't
I only have Instructionsthe instructions toon Internet, report werethe Universities (I think that option will not be so good for the envirom
Once again, the instructions were inadequate in providing information for all the possible applications.
Google should provide more money for each group as 200 USD are too less to have success within 3 weeks!
Yes. We did a lot of reading up to familiarize ourselves with online marketing terms.
procedure and the options more. AdWords budget and time.
Simplify theLower number of people per group. Increaseis too cluttered and dumb group mates gave up trying to decipher how to us
et up of the campaign, the website that we had to do for the advertisement
its really helpfull to improve your marketing skills
Providing an onlinebetter through of start of parts ofadvertising? Spending Google's improved doalso
What's walk than learning about online AdWords interface would have money and knowledge of the avai
My team used the AdWords guides more at thedifferentthe project. They helped define unknown terms to my so! gave examples to
Make the prize purse out and easy to follow. Maybe condense these materials more are lost.
The resources were very well laidmore enticing.Help students with more tutorials if their teachers instead of just a little information o
Better explanation of CR, Conversions and other Interface.
The tools helped a lot. I don't have new ideas to improve the words.A table which shortly displays Words and their meaning.
easier to connect thebusiness marketing
learn real adwords pages with instructions
it should bemore important links on the firstaccountof thean existing analytics account.
Sometimes, it is difficult to get business for students. How service etc. No problem, but it businesses and give free se
Google provided all necessary tools. Help,aAsk, Viedo, demo, customer about if you contact some new takes time to read, read, read
easier read than the boring pdf to learn
Provide an Allow more time to run the campaign. about adwords and the competition.
Run the campaigns longer. a great help in completing the project.
provided us were
The resources Google The Google Online Marketing Challenge was the most useful project I completed in college. It allowed us to s
Figure out help me the whole team to be involved and advertise team captain.
The resources greatly a way forfigure out what to spend and who tonot jus thetowards.
- "I really learned a of this damn survey, or and I feel that the 3/4. This thing is unreal, competition looks gre
Only one suggestion... get rid great skill with Adwords,shorten it by about real life application of the but if it gets me into a
I don't know make as easy as possible to reduce time of readings all materials
ing google toolsNot just a trial
Challenge are really I don;t have any suggest Improve Yourself
Google Online Marketing Challenge,
Materials are very good, agreate,helpfull !
All the Guides and other resources were of great help. I was absolutely satisfied with the information and explanations provided.
the Challenge should run a little bit longer because 3 weeks are a very short period of time to implement the new skills
nothing to improve
a pre online challenge
A real professional experience in
ot enough time to spend on the Googletest to familiarize with Google Adwords sponsored links
It was very helpful to know what steps to follow when developing the strategy. But it was still hard to set-up the campaign. There cou
increase budget, chance to strategies reality
Your timeframe and prizes
Good resources.Provide some generic experiencefor using adwords.
As students, the opportunity to pilot a live campaign was enough. and if we understand then we practice it o
Conduct workshops with course lecturers. Hence if they understand then we understand,Insightful and enjoyable. Simply awesome
This challenge gave us a real life perspective on the challenges and opportunities present in online marketin
make them easier to understand
N/A Shrink down the handbook and have a practice simulation for students to use before the actual competition begins.
very nicely put together. We they the instructions and the pictures.
They are allA countdown how many days liked are left, and some kind of alarms, notifications about the countdown.
to my checking not feeling that Google is not watching our developing process my supporting us. (and in questions b
It was goodSometimes Yes! my current knowledge by reading the provided materials. But for and team-membersOngoingsome cases
Make easier helped a lot, and made the sure his group is most of into the
The customizableitoptions for the team leader to makework much easier plugged the time campaign
Overall I felt the challenge was allow The analyze data. We were able be to some of them in this project, but a mini li
Google provided a number of good tools togreat. us toonly suggestion I have would to usehave the participants run through others,tu
Improve not that world experience students and thinkwas provided time professor or through research.an fast and inten
Real good. Much of the infos we limited about translating them to different languages. for
the materials where the materials given to the mixed withneeded resources andby ourpressure. A perfect mixtureImproving the descr
to give the teacher an because read with us at the same time
perhaps information more specificaccount to test the book and the real live on running the campaign was very different.
I will do some lot actions. Offer visits to that is very useful but be be it would be great if they to do in the challenge
I think that google gives aPR of theorical informationgoogle offices and maymayactions to be more availablecanhelpsomething practic
give more time to students for the project
BEGAN TO WRITE OUR REPORTS WE HADNT AND NOT EVEN DEMO OF ITS TOOL. IT MIGHT BE TONGU
UNTIL WE WE HADRUNNING OUR CAMPAIGNSIN ENGLISH, SEENDUE TO THEAFACT THATTHE NOR OUR MOTHER BETTE
make it longer. 8 or even 10 weeks. some more money maybe :-)
othing specific about the Challenge. I missed some points in the team. We had a kind of project leader who did some things on his own. We were informe
of money to 400
weeks were to short and amount4 weeks and less $
Maybe just a little bit morefor me i wanna make a little more
and money ... time to
not the success i expected- not enough time It was great!!! Join it! . prepare ...
Que no en especial Google Analytics.Eso si espero siga haciendo y me inviten.
Ayudaron bastante,hayan problemas con el presupuesto.Que seen próximos concursos no haya problemas con el presupuesto.
I truly It anything until we started the actual campaign
I didn't feel none learnedwas a great learning experience.
Very good. Longer contest duration. Better prizes.
I think the competition your skills with Google Online Challenge (GOCHE)
Challenge should be a step-wise, and was bad too, as too much clutter, was making us think a encourage g
The great thing was that there was a lot of information. Whichinstructions should be given at every step of the process- lot of stuff at
clarify the instructions, iis valuable, through them to opportunity tounderstand take full expected
Experience had to everything we needed to complete gain some,
they were very important, google provided readwhen you havemultiple times tothe project. what wasadvantage.
Include a list of businesses to work with or
No, the challenge was helpful in educating us in online marketing who have used AdWords and their results
It had typos and better because it's follow sometimes.
The materialswill probably be were not as easy tobeen done before. Had some inconsistencies.
report without knowing whether those gone through through to the enxt
Having to write the post-campaign Notify first round winners so thatwe hadwho do not get to the next stage. phase do not have to write a report that is ess
Start the work early!!!check the the online real wordmarketing!
Adwords that helped me a lot.
I found a free email-course on Adwords andchallange - adwords aaccount very often, especially at the start so u can change the bidding and ev
Mayeb a little more was veryfrom Google themselves as that knowledge prehaps provide as easier little expereince with
It's info uidence long and taxing to go through - many students expereience ganed will only enhance us as
They helped, however the a real challange, but well worth the work. Thethey should and needed help an we hadto read, bullt point, s
i dont know
Maybe a longer campaign period is Google" could
The material "Marketing and Advertising Using a good idea. have been more detailed.
A little longerDo something different with the
They were very clear and did allow us to start quickly. bids
This idea, of making a concurse was excellent. You may make this more unknown to everybody. to encourag
the norm. But a friend worked in our company's client and they hadn't made adwords before and they was exciting helping us to make this competiion.
ecided that XXXX, was a great option, because the tourist industry is growing a lot in our country.
would like to have 12 to 48 of the mostwhat type of webpage are the starting choose in orderbefore even better on the
helpfull.More information try exciting and strategy before best to the campaign, to compete response has
The guides Iwhere veryThis must be onehours to on the campaignfun Challenge that I have ever been involved in.The writting the pr
make It's 4 week challenge
they were good it at leastaagreat way to learn about online advertising, and is very useful for everyone's future.
Longer time information would help.
I think that having more span.
Allot more time for the Challenge and create better to Google Analytics. It
It would help to include more content and instruction in relation instructional materials. would help to include more scenarios and ex
have more space for
just need tonone..went really well!pre/post write-ups. felt that we as a group were unable to be specific/detailed with the amount of s
the materials were very helpful.
1. I thought 1. Possibly include a section that provides tips to writing effective ads.
y views of doing business Simplify web page. everything else was ok.
are very clear.
I think they I dont have Get some real experience, and win real prices. Enter now to Google Chalenge!
ow ctr, need more time of campaign.
The Student Guide did not get an address to send in our copies of the reports.
video lecturescampaign. compare have been helpfuland grouplearning, this contest put me in the driver's seat and taught
of from can an easy to real world trial for error members who are not highly skilled or knowledgeable abo
videos and extra week "Nothinggoogle would to reach contact person.
the survey at theaend is way
"It is great learn
i used the worksheets they were good too long how to advertise on Google's dollar."
The qualification of the final reports and the last class in wich we must present the result to the rest of the class. We allready know the results because we
DICTIONARY! Need a dictionary of terms.
Increase the Game Period (a month maybe)
I have no suggestion.
The resources provided by Google were useful to run the Challenge. Therefore we have no specific suggestion to improve these ma
some help , budgeting is required.
google material helpedof especilly online help, google can provide the tool by which we can judge ourself the how we design the a
the hope that when working not care about in the 3 weeks, some data we have
they work wellI reward(I think Google doin the challengemoney:))the starting moneyon other competitors are important, we want to k
NoneI am very pleased within all the experience
I would include in the firts units.. the accurate terminology and vocabulary in order to understad how Google works
I was not very strong in online marketing capabilities, but I really feel that I learned alot.
It needs to be more to run the happens withI the left learning experiencethat resources. is something that little curious a
"The Google what campaigns. can't really money in your and resume booster."
Google provided sufficient toolsclearChallenge was an excellent overcomplain about campaign. This However, I was a should be hig
ee and the group member had worked there also.
just to make it easier to design your ads and choose the right words
more help and a macro running to show how to set up the adwords account and get it going.
Well planned event
The resources is sufficient. Nil
display rankings and have an real money you an update every is the best learning experience I've had to other at any
"The going through the reports
have an online video tutorialability to use advisor giveto promote a companyweek as to how you are doing compared in schoolteams
A real life example online marketing Challenge: campaign, along withlearning sort of real that examplenever forget.
very knowledgeable.2. It would be helpful if Google LIFE some outcomes to life you will on prior campaig
1. The resources were Google to go by when setting up our The only REALprovided someexperienceexpect based so that we know
Greatly. Keep it up! "The Google Online Marketing Challenge enabled two colleges within XXXX to work together on a real world
I would extend some more material 6 weeks,We all learned lot about Google of first 1-2 members only not enough str
be the weeks to 5 or in other and offer as well, because some Adwords and PPC campaigns. I learning
I think that there could It was a3very useful experience. languages moreamoney. I feel that theour team weeks arewere aboutwould rec
Extent google provides are good enough.
The resources thatthe duration of the challenge.
platform for the challenge would be nice
definately keep it in english, that was good. guide was good.
more money, more time
I have used amazing
ports available. The detail that we could drill down to wasGoogle Analytics in my employment, but had no idea as to the level of information that I could re
too much resources, it workshops
There wereshort information, more was hard to read everything through.
ot enough time: it should be longprobably additional budget is needed
was provided, google handbook was a great help tool.
Everything we needed If you want to succed in marketing you must challenge yourself in the google adwords challenge.
same budget lecturer would run
Practical and interactive
more explaining from the but less time tohaveitbeen good
LET PEOPLE KNOW THAT THE GROUPS THEY CHOOSE WILL DETERMINEREADSUCCESS OF THE HOW WELL
THE GROUPS YOU CHOOSE WILL DETERMINE THE SUCCESS THE NOTHING. THE LESSONS IN T
I FEEL THERE WAS SO MUCH TO READ THAT PEOPLE GOT INTIMIDATED- SO THEYOF THE CAMPAIGN, NOT CAMPAIGN
Increase the length fantastic opportunity! not be andmore peopleshould work they sometimes should learn how to th
What a of time campaigns run so results universities on reflect students like this more often to provide st
Google provided adequate resources. Things shouldIndustryhanded to adequatelya platter,togetherability, once theywork thing outuse
More and a and time to Web-Field
past case studiesmoney suggestion thechoose your team mates carefully
More money, more time!
nd, but was not the right kind of business for the challenge
Overall the helpful 2. Easy to rely upon when unsure of particular aspects in our campaign
1. They were extremelychallenge was excellent
I would improve the
The materials are very good! structure of the reports! The 2 parts cover very similar topics!One report which includes more details
it's ok none,well done
Was to have and by far the beststudents project I have competed in. The use who can get in a real marketing situat
This email set up for marketing
It might be good very fun an is generally worked well:-)with any questions about the campiagnof real moneyan answer from someone
In order to improve the was quite a longer running the Challenge especially the learning center.Google can provide mo
The resources provided by Google Challenge,helpful in time length and a higher budget should be given as a more accurate results
everything is OK
manuals, or craft online visual tutorials. is an excellent compare stats Search Engine Optimization, are compiled a r
The Three weeks is too short
Shorten theMake it longer. Google Online Challenge even if trying to crash course infrom other hosting sites whichand should bemon
Non-active team members
N/A Make the student guide less and easy to read.
All in all theIf you are is familiar with GoogleAdWords your are not familiar with online-marketing!
More internal view, no secrets :) not organized very well
More money forin XXXX more challenging!
Life the fund to use google is goaless!
Provide more funds to make it even without in the competition
- Increase the catalysts
The resources was very useful and enough.
1- subjet related about the use of Adwords.2- more time to to learn more tool
To intruduce agive more info. to AdWords and Online Marketing in orderimplement the about this important topic that is going to hav
because it was all thethe actual i had colleges, etc..
Be part of more schools, during the challenge.
Completely To offer this chance to expertise future, participate in the google marketing challenge 2008 and become a GAP.
Time period could have been longer.
The materials were useful in guiding me in the right direction.
It would have been over a longer span of theirs
We could view existing advertisements and compare time. with ours. Or use theirs as examples in creating our various ad groups.
Make the challenge slightly pre- and post- strategy got the
They were very helpful when writing thelonger. Just as our teampapers. hang of AdWords, the campaign ended. We weren't able to
I would provided by Google were of huge benefit.
The increase the amount of money experience to work with a real the running period from 3 to 4 weeks.
All of the resourcespossiblyGoogle chanllenge was a great each team is given and extendbusiness with real money and obtain real
None fine, time
Materials seemedat thisbut difficult to find on the web
1. a longer very more money
The student guide wasrun2. helpful as well as all other handouts.
make it great
the resourses were less time consuming.
Include the information about documents in spanish
We have found a lot of posibility of do the the use od Adwords realise by the google team
I were very helpful.
the materialsthink that the challenge was find, however based on the discussion we had during the project with others, people who u
"Real hands-on experience for the real world."
The materials were well written and useful.
Need to understand
shorten them! too much info it more before starting project so input from lecturer and less to read
No suggestionProvide more spending amount to us to create better and attractive ads
Promote The documentations should come some students will under 4 pages or so.
Yes. It is too lengthy.the GAP exam aggressively so that to the point. Keep itbe attracted to work hard for it.
The Challenge was all in English. We did not have much time to elaborate the final report.
None reallyGo go google adwords
.. maybe offering an incentive export all hey to are all poor
Better interface, more manipulation of data .. ability to (ie cash .. datawe databases students)
They were great in explaining
I can't thinkTheand then it was that is a great waythe learn about you for the opportunity to participate. use to promote its
of Google used really help guide to group in making decisions. I tend business can
No. I read the information beforehandanything, Challenge to a great experience. Thank online advertising that ato lead by getting everyone's opin
have a the basic blocks which started ppt and more we refered to them everytime we had an issue.It
the resources werefew more tutorialsalso provide aus off and thenmaterial for the clienthave a live helpline number would be great if
interface2. GOMC really analysis report3.marketingthe web to can learntracking code4. Interviews with clients2. Teamw
interface2. More great online Close to tools, you the web the
1. Chinese 1. Chinese More detailed is adetailed analysis report3. Close tracking code following:1.The post-campaign may have m
I suggest the improvment that find in long. promouvoir votre but person toso manythe functioning to it details the co
Apprenez la meilleure manière de It is very precise site internet explain informations.Then,
Google provided us the student guidethat I Iwrotetoo the previous questions.- A there aregrâce à Google Adwords. the students.- Or
Shorten the pre-campaign can be further imrpoved. I settings need to be improved.
Tracking /changing campaign settings period.Changing campaignwas working on the campaign from a company network during my
Increase the relevance within the google google interface participating in the challenge
The materials provided were sufficient but the actual interface to thosecould be more relevant to the challenge
There is a lot of 3rd party material out there about how to write and manage google campaigns, which make the official google mate
Google once I had aquestion which I've sent to learning how to cooperate more effective, answer quite fas
Thank you for your online help;Challenge really helped me and our teamGoogle via e-mail, and I have recieved the and how to use A
I have no experience in the field before, the demanded a close examinations of our results during the period of the challenge
raditional class, it was online...
Key words longer period YES
Active campaign shoud be a bit longer (four weeks)
The resources was very good and helped alot in understandding the principles behind adwords and online marketing
They were good.more time. Make it more structured.
1. Increase involvement of all group members.2. More clearly outine the key factors too much information on to throug
The guide to running the account and introduction booklet were helpful.However, there was waywhich must be focusedto sort ensure
Make the run time of the Challenge longer, and and getting acquainted with to each team to compensate for the longer
The manuals helped tremendously in starting the campaignpossible award more money the adwords interface.
Materials are very comprehensive and provide a good background to the challenge.
With so much information and no way to sort through all of it or get questions answered but a Google administrator it made it difficu
good tools "Get ahead of other intimidating
to measure effectiveness
Google hadLess competition so it wasn't sostudents by gaining real experience with real money that partners with Google."
The given suggestions were just enough.
give motivation promotion and motivation
To make were helpful but theycampaign longer andand drawn experience instructionalreal life if you woulditjust
The Google of the were simply to long possible out. It the without the easier more. Also would be goo
I think the resourses the time frameAdwords Challenge gives you real lifesimplifywould have been guides consiquences. have had
think that google´s campaign is very bored
Give very time to run500.00 for group
At least $
not that all it wasmore informative the campaignAssign more budget to the campaign it was much Frustration to run the campaign w
Make easyA Google Experience!
It was helpful andthe Google Adwords setting up page more user-friendly for first-time users.
Larger amount of thick and shorter time for the ad campaign.
The textbook is a little bit too budget or make the participants fatigue of going through each and every page.
Categorize the businesses for the challenge
The Marketing and Advertising Using Google textbook really helped a lot. Besides, Adwords blog also provided us with updated and
Collaboration of Information
The guides, Adwords blog, and web articles provided us with much information.
Google should improve Improve your abilities! Google Online was a littleChallenge
Proove and the contact text book, even though it Marketing bit LONG!
The recources provided are good, espcially thebetween participant or tutors and it self. For example, our professor found some diffi
Good resources, got a lot of good info and tips on AdWords
) the failure in the teamwork
The XXXX. was a really nailed it with a well-thoughtknowledge of digital marketing success up more quickly and to educ
in 2000-2001, so was competition no out competition that achieved to ramp along two dimensions: raisin
Yes, I worked previously forGOMCGooglewell-thought outable to utilize- my suggestions at this time.
i don't knownothing
Perhaps if Google had an online
Yes, with far.
Quite usefull. No suggestions so pleasure. chat room it would make our learning much easier. Any doubt, just go to chat room and
Perhaps sme links of layout of reports some aspects have been usgae ad report writing
"Future Business Tycoon??,Challenge Yourself!!"
They were suitable. Examples to video tutorials of required wouldof Adwords great as often, the team had plenty of content to report
It really beItmore really interesting! Great experience! Try it!
was promoted on should make Poland!
Materials are shouldinteresting. Maybe you universities insome information more interesting by useful hints and add images or case
More was not the only project we Competition on. Therefore, I didn't put have a better understanding of material we w
The for teams.
The Competition incentives Google AdWords were workingwas a terrific experience. I very much time into reading thethe capacity to
yes. Very helpfull
1) Google beyou search, you can provide brief feedback relating material are good of our campaign, in order to know
If great, if Google helpful. From
The materials It would provided were veryfinally find. a my point of view, these to the performanceenough.
THE PROVIDEDGOOGLE .. GO
GO .. WAS SUPPORTIVE AND REALLY BINDED ME TO THE CAMPAIGN AND THE TEAM AND TO FO
THE MATERIALCHALLENGE WAS ATTRACTIVEAND HELPFUL; MAY BE ADDING SOME PICTORIAL CLEARANCES COULD
nothing, all of anything is perfect.
I be maybeGOMC -aworks very good. Imethod account suggestions, sorry!learn about online marketing and advertising
a bit of test run practical cant think students and lecturers to
there should think the challenge the most with regard to thefor of anyas it was found we wasted a good bit of the budget setting up th
Extended it Google's Online Challenge the opportunity online marketing class experience which every student of marke
for one more week.
All resources were important and i just didn't have is an interactiveto experience Google's Analytics.By the way, in Google Adwords
I wish I would have been more HOW TO USE I wanted to
PLEASE GIVE MORE INFORMATION ONknowledgeable. ADWORDS do well, but felt I was not prepared with the right tools to com
ment and Networking in many countries especially ERP and CRM Systems
I would like to see I have notes money Google gave They were a good guide spending
The handouts came in handy. the amount of written all over mine. increased. When you areto go by. a $1.00 or more per click you
o have been one week practically " out" of the challenge due to a problem of configurations badly clarified our group.
The duration (too short) and the budget (not enough).
more guides one
They helped us a lot
we can make meetings frecuently
Improve where somewhat useful, but the actual online campaign management management' website.
The online materialsthe guidance and navigation system of the 'online marketing campaign lacked information and a guidance syste
would like to suggest that book.
It was reallyI helpful. It was like a guide even if some teams face technical difficulties they should maybe also have the option of runn
were fine but lacked
Resources Promote to clients true detail
to provide more time in google adwords to monitor and to make to have an statistics of campaign in the market, budg
is very friendly the tool that provide the behaviour of the market the visits and more movements in theour rankingwith keywords, mayb
All practice"A keyword could questions. learning curve and invite the clients with the experience of running Google Ad
of 2007 with us to shorten
Share the bestmentioned in the previous leverage the e-World "
Continue to purpose this
More language than juste english for student but communicate more about this event to attract more people.
I really think that a clear and are very hopeful. At
I think that all material are verypre-challenge would be great! this time, i don't have any suggestions to do!
Make it longer.Shorten the written videos on or allow multiple languages.Allow functionality would have been helpful.
As I mentioned before, maybe some YouTubeassignmenthow to use more of the deep-down all participants to visit Google and meet
Increase the time during running the campaign from 3 weeks to 4 weeks.Do provide the deciding on keywords.
Literature survey on the same was usefulspan of the campaign. Book titled " How language works" was helpful inbasis of allocating the budget a
Having lack of be more advertised. I did not marketing method all over the world!Problem: advertising and / Solutio
Google Adwords, probably the best
) Being a engineering student. 2) Challenge may knowledge about marketing. hear important thing about the Challenge. OnlineOnline Marketingmarketing
As helped a lot, since we didn't have any experience was longer the 3 weeks. It would give us a better idea on how to
The resources a sugestion, it would be good if the campaign timedealing with thanGoogle Adwords. The material brought a lot of det
NON NON "Do what you do best, Let google do the rest" "rest" = your internet marketing
Longer at times overwhelming.
Very beneficial but campaign timeframe I would suggest that there would be less material in the required course (but of course th
1. Trim theThis guides (the by far were oppressive. Way too muchget the hang of career.was better, a real business, to
.pdfs.2. Let it run for 4-6 weeks. You're I'll starting to info. The online help To the campaign ends.
I thought your informational project was .pdfs) and away the bestjustever have in my academic things whenimpactbut it took a few w
provided were relatively straightforward.
Resources extend the challenge to 4 weeks, makes for easier comparison vs. prior year (or periods)
e weeks were not at a very busy time for students.
businiess sector of our partner
e ability to gain real great offers.
p easier. for example setting up the difrent "campaigns" and "ad groups" were confusing.
und and on the maps.
on websites like google trends, or for following the challenge
teractive way to learn about applying on-line advertising to a real business. The Challenge gives you an opportunity to experiment with different strategies
ing into the business world will benifit from.
marketing lessons and strategies to the classroom for a unique, rich learning experience.
a lot in case of implementing an online-marketing-strategy within a real business.
erience regarding new media and was crucial to my development as an advertising/marketing professional. Because of this experience, I now run an Adw
ample visiting the closest Google affices, internships in companies, electronic devices, etc.). In our case, we saw the competence so hard that we never t
earning how the system worked.
dge that allows me to stand out from my peers in media planning. Everyone knows what AdWords are, but few people know how to effectively use them.
paigns, and by having materials delivered to the instructor in a more timely fashion.
gn, and total campaign.
ating in the Google Online Marketing Challenge will provide me with the tools I need to be competitive in today’ job market.
fore teams will know what areas to focus on in order to be successful.
enge required entirely too much of my time outside of class. Faced with this situation again, I'd drop the class. We learned absolutely nothing new about
belt. Not only will it expand your knowledge of online marketing, but it will open you up to a whole other world.
ge in my future business"
e judging - nobody read our reports until we get into the first 5)
see that there are real people behind it, organizing and helping!
the perfect website to market for the challenge
eally any good benchmarks that i could find for success measurements. some sort of comparisons might have been useful to see how we performed aga
ds may be used for a specific campaign.
udent who is new to online advertising; this Google Adwords challenge will leave you with something to take away.
s of my college experience; I wish more opportunities were available like this. The real life component of it all really helped students connect with the proje
ved, and with the aim of teaching them, how to be familiar with things like this.
can copy it, but so it can serve as perhaps guidelines. The guidelines were a little iffy.
arketing. Google has already proved through its past success to know how to use it. The Google AdWord Challenge allows students to gain hands-on exp
ly budget allotted. This will help students manage their budgets better and alleviate frustrations.
o the nature of how our class turned out I do not feel that we were able to see it.
ond the limits with the Google challenge.
ll he work in our campaign. It seemed like the other team members did not care or did not understand the project. When it came time to write the post ca
uipo de Google. Or experience the life inside Google.in Spanish:Viví la vida Google.
ort term fast paced learning curve for all marketing campaigns. Learn and understand how all marketing works.
d parameters because as the challenge has been 50% of our grade it was very difficult to decide which factors are important and which not.
arketing skills that I had learned at school in a real-world setting, allowing me to better prepare for interviews in this field.
up the accounts, and choose the keywords.
for students to gain knowledge in online marketing, especially in SEM domain. More than a simple challenge, this project relies on a real knowledge shar
e, helping me to see what great opportunities XXXX has to offer, and all the different opportunities that will be available when I am out in the real world. It
arly the local business ad). Thus every team would be able to find the best ads for its business.
ntrol), instead of 4-5. Thats it!
es regarding the amount of time and money provided. Perhaps the team should be responsible for more aspects of the chosen enterprise's online market
n solving students questions and giving the feedbacks.
roduction from Google.
period for the whole challenge because it was quite difficult to solely focus on the challenge when we were having mid-semester tests/exams and so on.
ing online facet of marketing!"
he project in a more to the point way.
line Marketing Challenge uses real money and real business to enhance the learning experience.
er represent the region/country to fight with other winnet
s. Our business refused, and it was a pain.
ne in their future in online marketing."
eports. Make the pre-campaign summary and post-campaign reports plans clearer.
ng the issues encountered and listed in this survey.
insitutions teach in theory, and what the marketing communications industry demands.
many cases they know less about the projects than the students do.
can have more time to dedicate to the project.I could suggest to Google to implement spanish for the challenge, so we can get the spanish material and w
Marketing and Google Adwords.
g up accoutns and submitting campaign documents. there was a ack of information given to lecturers regarding these matters - this may possibly have bee
to learn how to use googles products! This is real clever marketing!
ning in order to make easy for All team members to understant and get involved. If not some people just don't read the docs and don't have the basic co
the post-campaign summary.
make it more succesful.
XXX's incredible marketing foundation in the dynamic technology domain. In order to stay competitive in the marketplace, I believe it important to embrace
p-dynamics and client-dynamics and more emphasis should be put on evaluation of the campaign strategy, changes in strategy, future recommendations.
provide a seperate section on more advanced information regarding tracking, analytics, and SEO.
between the classroom and the real world.
ence in an exciting new industry
of the importance of search engine marketing. The Challenge results boosted my resume and was very useful during conversation in interviews for emplo
_____________________Headline: Do Not Join This Challenge ...Testimonial: I know you must be feeling a little undecided right now, probably a little exc
hen the campaign period so we can carry out more long-term plan for our client.
e marketing, and serach engine optimization (SEO).Require periodic reports about the challenge development.Require data analysis using analitycs or an
age a campaign in the online environment, with a real client and a real budget! I really enjoyed it!
d boost your creativity!
nt in order to develop online marketing skills while still being fun and enjoyable.
you have to give different cristerias Reports for those countries that speak English with the other countries. Of course they have a big advantage.
nd what would be a bad one. Maybe have organisations available to use for people who find it difficult to find one?
udent guide or on the google adwords help site.it was a little bit confusing what is relevant an what is not.3.the offline keyword tool and the quizzes about a
university2)more individuality in chosing the companies (size of the company,...)
gnment that was simply a grade and something to get through. I was very surprised to find that I actually enjoyed the project and find myself explaining it t
he Google 2008 Online Marketing Challenge: Nothing Compares.
orter, its too long after a three week campaign
stions about AdWords.To improve:- emphasize it more that for keyword-targeted campaign CPC is what applies to the content network as well (not CPM)
ybe also a video on how to manage it more precisely.
to improve our world.
how to take advantage of an online business tool that has taken over the online search engine market. This will benefit me in many ways not only in the b
t helps you learn how much you really didn't know about online marketing.
erience in the high tech industry, I found the Challenge to be a wonderful combination of learning, sharing, and competition with my peers around the wor
der to show them the power of Adwords. Becuause for small entrepries seem a bit money to hire people and spend money first time.It's hard to persuade
our group, it has taught us a lot, from Google, from students, from ourselves. Real hands-on experiences are always a rich way to obtain important inform
and what things meant.
ing with the best: with Google!
ded helped me to get known with the fundamentals. Once I had these fundamentals I was able to help the team.
were able to deal and solve any kind of problems concerning to Google AdWords.
the beginning when we started our campaign but thought it was paused but apparently it turns on by default so we started it before we wanted to and had
the campaign - of course there can't be a prescribed formula or adwords wouldn't work in its current model - but perhaps a note to expect uncertainty wou
ng experience. Working with a real company and getting very quick feedback on the team's efforts makes the Challenge a good project for an Internet Ma
were like us unexperienced,to get some knowledge,because i am sure that some of the participants had some experience,and it was easier to them.
ition, we will perform better
nline marketing that benefit SMEs to increase their sales worldwide.
perience in using modern tools for online marketing!
a play with optimisation/see what works and what doesntNo one else in my team touched the campaign during the 3 weeks - to hard to share the modifica
here wasn't a whole lot of need to rely on my marketing/search engine advertising experience since I haven't had much.
nline challange to manage!
arn about online advertising and Google AdWords.
ut a survey that's too long. I stopped actually reading the questions.
lot of the same questions in different ways
only 10 pages), it's too little
to cooperate more with students involved and improve your help staff and supervisors.
d their teams, more directly
OUGHLY KNOW WHAT GOOGLE REALLY WANTS FROM THE COMPETITION.
excellent online marketing skills'.
me differences, so that we can track more accurately.
us was not involved in the project. He could not answer any of our questions.I don't really know how Google could improve that.
uld've had more detail provided within them, maybe a step by step process to get started. With everyone's sites would be different.
languages such as English, Spanish, German, French, etc.. - Provide more time and budget for any other contest.
Same class partners....Picking my own partners....In class test to make sure everyone in the group is knowledgeable about adwords....
hich helped to broaden my real world knowledge.
ness for MBA candidates!
asting learning on on line marketing"
TICIPATE IN THE CHALLENGE
hat will help you utilise one of the world's largest online advertising network.
as students only have 1 semester to complete the challenge
ge of online advertising
to apply online marketing theory to a real-world situation and I will use the skills I gained in my future work.
ndations mid campaign it would have been interesting to see the change in results. From a Google prespective I thought it was well run
ds - real money, real companies and a real challenge.
mayby translating is a good idea ( thus expensive )
th a real company, real money and gives real results
tool and how one can use the internet to market a product or company in a cheap and very targeted advertising method.
o actualy do it. The Google AdWords Challenge was a great way to learn how to run a real online marketing campaign!
of teams would qualify to second round for more 1-2 weeks and in the final round, few teams will have more tough contest.Also create an official blog/grou
ge restriction should be somewhat more than 2 pages..
n and gain experience in the world of online marketing.
We mark this episode in our Post Campaign Summary.
promising results. The high conversion rates (100%, 87.5%) obtained at the end of our campaign shows a great return on investment encouraging the clie
rate level project plan for students. Also improve the online material so it can be easily used as reference material.
experience. I learned a great deal about the capabilities and difficulties of online advertising. Working in an interdisciplinary team and interacting with an a
money, listed on google
really enjoyed participating in the Challenge. I think the problems I had were less of an issue of the Challenge and more of an issue of my lecturer not be
re your real campaignmore examplesa tracking tool
or the campaign to run for better analysis.
ampaigns shouldn't be active from the start. maybe some of the documents should be released in national language.
nce for everyone who wants to try the real marketing!
adwords campaign. If this would have been provided we could have made more use of the challenge.
s a very juvenile and catchy acronym.
in different languages. And maybe try to give the students more flexibility in order they have a time of get used to of the tools.
ut strategy. The guides only outlined how to use adwords and didn't go into any detail about strategy.
"2- "Be the best..win prizes...be expert....compete the world" Only with Google.
stic experience. I really recommend students try to take part in the Challenge if they get the chance.
ign report- two part with the same reqirements (exmpl: recomendations for the client).What needs to be different aboat them.
azing project that gave our team the opportunity to learn about internet marketing and about Google Adwords in a way that was hands-on and dynamic.
e opportunity to spend someone else's money to benefit a local business as part of my course work. I think the Google AdWord challenge is genius!
sist where our lecturer could not.
o be introduced to online advertising and the Google ad model.
erve racking to know if you're being disqualified due to the format of your campaign strategy as you're working through the challenge.
ontact us on social network like Facebook or Linkedin XXXX group;make a convention at the University.involve our teacher's to a free online marketing tra
hey were clear but too long to read.
world. Studying can be a frustrating journey because you are not yet affecting your area of interest in the 'real' world. The google challenge was an exciti
red as excellent learning tool for biginners
think that option will not be so good for the enviroment)
nding Google's money to do so!
f their teachers are lost.
shortly displays Words and their meaning.
ou contact some new businesses and give free service for 1 month so that the students prepare the AdWords?
eful project I completed in college. It allowed us to step outside of the classroom and do some learning in the real world.
he real life application of the competition looks great on my resume to marketers"
y short period of time to implement the new skills
it was still hard to set-up the campaign. There could have been some more information about that.
nough. Insightful and enjoyable. Simply awesome experience.
enges and opportunities present in online marketing. It was a great experience to really walk away from a class with a tangible skill.
s to use before the actual competition begins.
notifications about the countdown.
ld be to have the participants run through a mini tutorial/sample campaign to get the ropes before starting on the actual campaign.
me pressure. A perfect mixture for an fast and intensive learning experience. The Google online Challenge is a great opportunity with a huge fun factor!
tions to be more available to help in the challenge.
HE FACT THAT ITS NOR OUR MOTHER TONGUE ITS BEEN TOUGHER THAN IN SPANISH. MAY BE NEXT CHALLENGE CAN BE WRITTEN IN DIF
ain some, take full advantage.
enxt phase do not have to write a report that is essentially "not going anywhere" given we are all very busy with our course load.
ge and expereience ganed will only enhance us as marketers and stand us in good stead in teh future.
make this more unknown to everybody. to encourage them after participating in the concurse.
was exciting helping us to make this competiion.
hat I have ever been involved in.The response has been unbelievable from the time we started.
ry useful for everyone's future.
this contest put me in the driver's seat and taught me so much"
e class. We allready know the results because we recommended chages to each other, we are in the same page...it hasno sence
hich we can judge ourself the how we design the ad , how much effective it will be, google can help upto certain extent.
nce and resume booster."
e best learning experience I've had in school at any level"
earning experience that you will never forget.
eges within XXXX to work together on a real world project of great relevance to both subject matters. The experience was invaluable."
Google Adwords and PPC campaigns. I would recommend to everyone to try it. It is a chance to learn something practical during your university years.
no idea as to the level of information that I could really use from it. The connection between adwords and analytics is an invaluable tool for me. This challe
rself in the google adwords challenge.
UCCESS OF THE CAMPAIGN, NOT HOW WELL YOU INDIVIDUALLY UNDERSTAND THE PROJECT. YOU CAN DO ALL YOU WANT TO BE ADWO
uld work together like this more often to provide students with this kind of marketing hands on experience.
milar topics!One report which includes more details about the strategy and less learning outcomes would be better! 4 pages to share the information with t
n. The use of real money in a real marketing situation made the campaign exciting and gave me a much better understanding of online marketing.
udget should be given as a more accurate results would be shown on the significant changes made. In addition clearer instructions should be given as so
in Search Engine Optimization, and should be a requirement for students interested in web related careers or E-Commerce curricula.
miliar with online-marketing!
eting challenge 2008 and become a GAP.
dWords, the campaign ended. We weren't able to see the real fruits of our labor.
h a real business with real money and obtain real results.
we had during the project with others, people who use google are unaware of the sponsered links and think that they are more like scams. they do not und
racted to work hard for it.
advertising that a business can use to promote itself to a targeted audience.
clienthave a live helpline number
rn the following:1. Interviews with clients2. Teamwork3. Understanding of online marketing activities4. Keyword analysis results
ernet grâce à Google Adwords.
how to cooperate more effective, and how to use AdWords as an online marketing tool in order to reach bigger success at small-to-medium businesses.
uring the period of the challenge
he key factors which must be focused on to ensure success of the account.3. Allow an option for unutilised daily budgets to carry over to the next day or n
money to each team to compensate for the longer run time.
wered but a Google administrator it made it difficult to know exactly what to do. I would suggest better contact or more visual aids.
th real money that partners with Google."
nce without the real life consiquences.
hat achieved success along two dimensions: raising client awareness of online marketing concepts and fostering student learning and experimentation wi
e. I have a better understanding of the capacity to which online marketing may benefit companies after participating in this competition.
ers to learn about online marketing and advertising
ng class experience which every student of marketing and advertising should try
ut felt I was not prepared with the right tools to compete well.
en you are spending a $1.00 or more per click you go through $9.53 a day real fast. I didn't get the amount of clicks I would have liked to because of the m
campaign management' website.
es they should maybe also have the option of running their campaign for longer than 1 week depending on their problems. The reason being the learning
e movements in the campaign with keywords, budget, strategies and increasing results
event to attract more people.
ages.Allow all participants to visit Google and meet the AdWords team, even on their own dime.
eks.Do provide the basis of allocating the budget amount for the campaign.
over the world!Problem: Online Marketing / Solution : AdWords
3 weeks. It would give us a better idea on how to work with the client, since the results could be better seen after a month or so.
my academic career. To impact a real business, to see the results of our actions, in real time...?! Amazing!
opportunity to experiment with different strategies, and to learn about Adwords, with limited time investment. Overall, I would recommend it to anyone wh
nal. Because of this experience, I now run an Adwords campaign for the client we used for the challenge and I get paid to do so! Also, simply having the e
e, we saw the competence so hard that we never thought about winning. We enjoyed a lot the challenge because we saw it as a great opportunity to learn
but few people know how to effectively use them. Now I do, and I can use that knowledge to help my clients.
class. We learned absolutely nothing new about marketing. The class's entire focus, along with our grade, was baseed on the challenge. I feel like I've
ht have been useful to see how we performed against others (or past challengers).
of it all really helped students connect with the project."
rd Challenge allows students to gain hands-on experience in the new field of marketing, putting each particpant a step ahead of others in the industry.
he project. When it came time to write the post campaign summary none of the team members had any clue.
factors are important and which not.
llenge, this project relies on a real knowledge sharing. Management, analysis, recommendations and optimizations are one of the keys success of this ex
will be available when I am out in the real world. It was a lot of fun!
e aspects of the chosen enterprise's online marketing, such as creating banners or finding other sites to advertise with.
were having mid-semester tests/exams and so on.
hallenge, so we can get the spanish material and we can handled our reports in spanish.
garding these matters - this may possibly have been due to a lack of Google correspondents in South Africa. The same difficulties were experienced by te
ust don't read the docs and don't have the basic concepts clear
n the marketplace, I believe it important to embrace internet marketing and learn about the challenges and benefits associated with it. This challenge gave
egy, changes in strategy, future recommendations.It would be nice if the campaign peroid lasted for four weeks.Maybe the use of Google Analytics should
useful during conversation in interviews for employment following graduation."
ng a little undecided right now, probably a little excited even. I use to feel the same way too when I made the decision to join participate. After taking the p
opment.Require data analysis using analitycs or another web statics tool.
es. Of course they have a big advantage.
t.3.the offline keyword tool and the quizzes about adwords where usefull to find easily.
y enjoyed the project and find myself explaining it to my friends and family. I an confident that everything I learned will help me in my future career and I am
at applies to the content network as well (not CPM)- create a presentation about AdWords at which the group can take a look together and can also send t
This will benefit me in many ways not only in the business world, but also as a consumer."
ng, and competition with my peers around the world. I would highly recommend any undergraduate or postgraduate business, marketing, and/or IT stude
e and spend money first time.It's hard to persuade them to join.
es are always a rich way to obtain important information nowadays.
ault so we started it before we wanted to and had a little trouble trying to pause it .
odel - but perhaps a note to expect uncertainty would have been useful. It would have saved hours searching for an answer that wasn't written but rather h
kes the Challenge a good project for an Internet Marketing course.
some experience,and it was easier to them.
during the 3 weeks - to hard to share the modifications because the computer is an individual medium, and you cant follow a strategy separatelyThe main
oogle could improve that.
e's sites would be different.
nowledgeable about adwords....
spective I thought it was well run
more tough contest.Also create an official blog/group for the contest rather than irritating website like we had this time (gomcha.com)
a great return on investment encouraging the client to invest more in Adwords. We are very grateful to discover Adwords and its powerful marketing capa
n an interdisciplinary team and interacting with an actual company made me feel like a real online marketing consultant!
allenge and more of an issue of my lecturer not being well educated in the contest.
et used to of the tools.
different aboat them.
words in a way that was hands-on and dynamic.
nk the Google AdWord challenge is genius!
working through the challenge.
.involve our teacher's to a free online marketing trainig by Google.
he 'real' world. The google challenge was an exciting relief and glimpse of light at the end of the tunnel. Professional people wanted to know what we coul
a class with a tangible skill.
ng on the actual campaign.
ge is a great opportunity with a huge fun factor!
BE NEXT CHALLENGE CAN BE WRITTEN IN DIFERENT LANGUAGES
sy with our course load.
ame page...it hasno sence
e experience was invaluable."
something practical during your university years.
d analytics is an invaluable tool for me. This challenge has given me real industry experience. Invaluable!!
CT. YOU CAN DO ALL YOU WANT TO BE ADWORDS KING/QUEEN, BUT YOUR GROUP HAS TO BE ON THE SAME PAGE AS YOU IN ORDER TO
d be better! 4 pages to share the information with the client are too less, due to the fact that it is a lot of work to achieve a satisfying result!To my mind the
h better understanding of online marketing.
addition clearer instructions should be given as some instruction in regards on the submittion of the report was ambiguous which creates uncertainty to st
eers or E-Commerce curricula.
ink that they are more like scams. they do not understand their purpose.
Keyword analysis results
h bigger success at small-to-medium businesses.
sed daily budgets to carry over to the next day or not.
contact or more visual aids.
fostering student learning and experimentation with a leading edge marketing platform.
participating in this competition.
unt of clicks I would have liked to because of the money allowed.
on their problems. The reason being the learning is paced evenly and the changes to be made can be well thought-out.
seen after a month or so.
ment. Overall, I would recommend it to anyone who has a business, or has friends or family they would like to help with their business."
e and I get paid to do so! Also, simply having the experience on my resume has been of great interest to employers and was in fact the deciding factor in
e because we saw it as a great opportunity to learn, but we never dreamt with the price.
ade, was baseed on the challenge. I feel like I've unfairly received credit for a marketing class.
articpant a step ahead of others in the industry.
ptimizations are one of the keys success of this experience that I would like recommand to everyone.Thanks a lot for this fulfilling adventure!
frica. The same difficulties were experienced by team from other campuses of our college too.
nd benefits associated with it. This challenge gave our team real world experience (with a real budget) to make an impact on a small business' sales.'
weeks.Maybe the use of Google Analytics should be made a prerequisite for entering the competition
e the decision to join participate. After taking the plunge, the whole experience turned out to be a real-life, rubber-meets-the-road event. A word of warning
g I learned will help me in my future career and I am truly grateful that Google has given me this opportunity and my university has used it as a method of
group can take a look together and can also send to the client
postgraduate business, marketing, and/or IT student engage in the Challenge to increase their knowledge and awareness of this powerful form of marketin
rching for an answer that wasn't written but rather had to be interpreted from the campaign results.
and you cant follow a strategy separatelyThe main reason i didnt enjoy it was because it was incredibly time consuming because i did 90% or the work, es
had this time (gomcha.com)
discover Adwords and its powerful marketing capabilities and we are convinced that it is the ultimate solution to bring up the audience of “ ebevallee.com”
Professional people wanted to know what we could do for them. Our opinions. Our work. That, is inspiring.
BE ON THE SAME PAGE AS YOU IN ORDER TO SHARE THE WORKLOAD AND PRESENT SOMETHING WORTHWHILE AT THE END OF THE CAM
work to achieve a satisfying result!To my mind the client is also interested in the evolution of the strategy. In addition he would be interested in more than
ort was ambiguous which creates uncertainty to students on the right time to submit the report. Moreover, emails or notification should be send to the acc
like to help with their business."
o employers and was in fact the deciding factor in me getting the job I have now at an advertising agency.
anks a lot for this fulfilling adventure!
o make an impact on a small business' sales.'
e, rubber-meets-the-road event. A word of warning though. If you want to hide behind your laptop all day sipping coffee and interacting with your client via
unity and my university has used it as a method of teaching.
ge and awareness of this powerful form of marketing.
time consuming because i did 90% or the work, especially with regards to the report
lution to bring up the audience of “ ebevallee.com”
HING WORTHWHILE AT THE END OF THE CAMPAIGN.
y. In addition he would be interested in more than 1 page concerning campaign overview and key results.To my mind the parts concerning learning outco
er, emails or notification should be send to the account or team leader once the camping has started to notified the specific time, date and day on the last
y sipping coffee and interacting with your client via email, you won't stand to benefit much, even with the financial backing from Google and their endorsem
ts.To my mind the parts concerning learning outcomes are too long, due to the fact that Google can see the things we have learned because therefore the
notified the specific time, date and day on the last day of the campaign. This would allowed teams to allocate their budget and plan their startegies propor
e financial backing from Google and their endorsement for you to be treated seriously as an equal by local business owners. I had the opportunity to talk w
the things we have learned because therefore the achieved results increased!
ocate their budget and plan their startegies proportionally.
cal business owners. I had the opportunity to talk with business owners face-to-face, even with the Managing Director from Headquarters. If you have som
aging Director from Headquarters. If you have some spark of ambition, then I invite you to join The Challenge, and apply your skills and ingenuity. It will in
lenge, and apply your skills and ingenuity. It will instill proper work ethics, bring you up to speed to what the real world
the real world