Grassroots
Marketing
Developing WIC as a
Community Investment
Outreach Successes
Maintaining a caseload close to 50,000 per
month
Obtaining OAF for $297,174, Flex-E-Grant for
$10,000 & $4,000 from Dept of Ed in 2007
Good partnership with many community/faith-
based agencies
Met all performance measures for FY 2006
Monthly Caseload
October
51,000 November
50,500 December
January
50,000 February
March
49,500 April
May
49,000 June
July
48,500 August
48,000 September
October
47,500 November
FY 2006 December
January
Funding
50,500
50,400
50,300
50,200
50,100
50,000 Average Monthly
49,900 Participation
49,800
49,700
49,600
49,500
2001 2002 2003 2004 2005
Percent of Population
Being Served
Statewide WIC is Medicaid data
serving 61% of contends the state
eligible participants could serve 74,336
who also receive participants
Medicaid; 68% of all This would contribute
eligible state $7.7 million more to
residents the administrative
budget
Grassroots Marketing Strategies
Inclusive to Agency
Tell a Story
Identify the Need
Creates Partnerships
Has its Roots in the Community
Grassroots Marketing Structure
Posture
Position
Presence
Performance
Key Indicators of Success
Client Access
Are we unique?
Are we relevant?
Does our organization facilitate change?