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Sponsorship Proposal Guide

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					This is a guide that provides event organizers with information about how to prepare a
sponsorship proposal. This guide provides information about the event and how
sponsoring the event can benefit a company. Additionally, this guide provides tips on
how to properly negotiate the terms of a sponsorship agreement. This guide is useful
for event organizers that want to learn more information about how to prepare a
sponsorship proposal and attract sponsors to their event.
S


    Sponsorship
    Proposal
    -
    How to Write a
    Proposal
Table of Contents:
1      PREPARE A BRIEF OUTLINE ABOUT THE EVENT: .................................................. 3
    1.1  HISTORY OR BACKGROUND OF EVENT: .......................................................................... 3
    1.2  EVENT AIMS AND OBJECTIVES: ..................................................................................... 3
    1.3  WHO IS ORGANISING THE EVENT: .................................................................................. 4
    1.4  STATEMENT ABOUT YOUR ORGANISATION’S RESOURCES: ................................................ 4
    1.5  WHEN, WHERE AND TIME OF THE EVENT: ....................................................................... 5
    1.6  WHAT ACTIVITIES WILL TAKE PLACE, WHO WILL PARTICIPATE? ....................................... 5
    1.7  OUTLINE THE BENEFITS AND FEATURES THE SPONSOR WILL RECEIVE: ............................... 6
    1.8  STATE REALISTIC BENEFITS TO SPONSORS, YOU HAVE TO BE ABLE TO DELIVER WHAT YOU
    PROMISE: ............................................................................................................................. 6
    1.9 STATE WHETHER THEY ARE EXCLUSIVE SPONSORS FOR THAT AREA/ACTIVITY: ................... 7
    1.10   LIST ALL FINANCIAL RESPONSIBILITIES OF THE SPONSOR: ............................................. 7
    1.11   CLEARLY STATE WHAT YOU WANT FROM THE SPONSOR: .............................................. 8
    1.12   SPONSORSHIP NEEDS TO BE MANAGED, THEREFORE MAKE SURE YOU HAVE THE PHYSICAL
    AND MATERIAL RESOURCES THAT YOU REQUIRE TO DO THIS: ..................................................... 8

2      WHAT CAN YOU OFFER A SPONSOR? ....................................................................... 9
    2.1  HISTORY OR BACKGROUND OF EVENT: .......................................................................... 9
    2.2  NAMING RIGHTS – AS A GENERAL RULE IF YOUR EVENT COSTS $20,000 TO STAGE, THEN
    NAMING RIGHTS FOR THE EVENT SHOULD BE WORTH $20,000: ................................................... 9
    2.3 NETWORKING – THE OPPORTUNITY TO BUILD BUSINESS RELATIONSHIPS WITH GOVERNMENT
    AND OTHER CORPORATE IDENTITIES THROUGH INVITATIONS TO SPECIAL EVENTS: ...................... 10
    2.4 AUDIENCE EXPOSURE – YOUR EVENT AUDIENCE IS A POTENTIAL ASSET TO YOUR SPONSORS:
         10
    2.5 MEDIA AND PUBLICITY OPPORTUNITIES – BUSINESS LOGOS AND NAMES ON PROMOTIONAL
    FLYERS, EVENT PROGRAM, POSTERS AND IN THE LOCAL NEWSPAPER: ....................................... 11
    2.6 PRODUCT SAMPLING – ON SITE MERCHANDISING, GIVE-AWAYS, MAILING LISTS ETC: ........ 11
    2.7 PROMOTION THROUGHOUT EVENT: ............................................................................. 12
    2.8 DISPLAY THEIR PROMOTIONAL MATERIAL FOR THEIR BUSINESS AT THE EVENT: ............... 12
3      NEGOTIATING YOUR SPONSORSHIP DEAL ............................................................ 12
    3.1    CONFIRM THAT THE SPONSOR IS A VIABLE AND REPUTABLE PROSPECT BEFORE ENTERING
    INTO SERIOUS NEGOTIATION: ............................................................................................... 13
    3.2 WHENEVER POSSIBLE, NEGOTIATE IN PERSON WITH THE DECISION MAKER: ..................... 13
    3.3 GO INTO THE NEGOTIATIONS KNOWING WHAT YOU AIM TO ACHIEVE AND WITH A STRATEGY
    OF HOW TO ACHIEVE IT. BE AWARE OF YOUR ‘BOTTOM-LINE’ AND DON’T AGREE TO ANYTHING
    LESS! 13
    3.4 BE DIFFERENT, MAKE YOUR PRESENTATION MEMORABLE – SLIDES, VIDEO ETC, BUT
    REMEMBER YOU WON’T HAVE MUCH TIME, SO KEEP YOUR PRESENTATION SIMPLE AND TO THE
    POINT: 13
    3.5 ALWAYS FOCUS WRITTEN PROPOSALS AND PRESENTATION ON THE BENEFITS FOR THE
    SPONSOR: .............
				
DOCUMENT INFO
Description: This is a guide that provides event organizers with information about how to prepare a sponsorship proposal. This guide provides information about the event and how sponsoring the event can benefit a company. Additionally, this guide provides tips on how to properly negotiate the terms of a sponsorship agreement. This guide is useful for event organizers that want to learn more information about how to prepare a sponsorship proposal and attract sponsors to their event.
This document is also part of a package Sponsorship Toolkit 5 Documents Included