101 Things You around 1900. to have problems regardless of what it looks Didn't Know 5 It took Nike three like. It covers a pretty big About Sneakers launches to make its area of real estate." And skateboarding line a Sneakers 101: Class is thus it seems that Nigo success. may continue pumping Air now in session 6 Nike could sue Nigo, but Faux-ce 1s all the livelong the company probably day, ay! wouldn't win. Pay attention there may be a quiz or Anyone who's ever looked contest on our at one of A Bathing Ape's Facebook Fan Page popular Bapestas has surely noticed their [www.facebook.com striking similarity to Nike's /dripmagazine] Air Force 1s—sans swoosh and plus gaudy colorways. Though neither Nike nor 1 One of the earliest Nigo will comment on this references to "sneaks" 7 Known as a California astounding likeness, one skate company, Etnies appears in James can't help but wonder if Greenwood's 1873 account actually started in France. Nike could sue Nigo for of London life, 'In Strange patent infringement? "If [a 8 Goodyear, a division of Company.' sneaker is] functionally the the U.S. Rubber Company, same but looks a little is the original different, you're safe," says manufacturer of Keds. Dick Turner, a partner at 9 Samuel L. Jackson and the Sughrue law firm in Eric Clapton are celebrity Washington, D.C. fans of Hiroki Nakamura's "Changing things just a exclusive Japanese little bit will change the sneaker brand VISVIM. look enough where it will be outside of the design 10 Oakley designed 2 The management team patent. To win on a design sneakers for the U.S. that resurrected Adidas in patent it almost has to be Special Forces. the '90s was made up copied." Sneaker primarily of ex Nike execs. 11 Jerry Seinfeld owns over companies file for design 500 pairs of mint and technology patents by condition white sneakers submitting a drawing to the United States Patent 12 By dividing the model and Trademark Offices. number by 10, you can (According to the USPTO's determine the website, Nike owns over approximate retail price of 2,000 patents.) While a New Balance sneaker. design patents are a fairly (i.e. NB574=$57.40) recent phenomenon, it's 13 The letters D and C are much easier to file for the 4th and 3rd letters in 3 Nike Inc.'s finances have technology infringement. the alphabet, and many of never been in the red. "Take the [Reebok] the details on DC's shoes Pumps," Turner says. are based either on 3s, 4s, 4 A.G. Spalding made the "Anybody else that makes or the combination of the first basketball shoe, a pump-able shoe is going two, 7. 14 The Air Force 1 was the customization went from bronzed soles set in first basketball shoe to use niche hobby to overpriced concrete. air technology when it mainstream trend, Vans 20 In 2001, K-Swiss debuted in 1982. was on it. With its acquired the rights to understated designs, Vans 15 The Air Max 1, which Royal Elastics. Royal may not seem like a debuted in '87, was the Elastics prides itself on beacon of cutting-edge first Nike to expose the air making sneakers that are creativity. But don't get it bubble. "elasticated." Ironically, K- twisted; the company Swiss are designed to started customizing prevent stretching. sneakers in March 1966. Founder Paul Van Doren 21 In True Crime: New believed in selling shoes York City, players have to directly to customers and search for special-edition allowed them to bring Puma sneakers and return fabric to the factory to be them to shoe stores. Puma 16 Jacob The Jeweler turned into a shoe. "We're produced the actual Puma created a diamond known for having funky x True Crime RS-100 encrusted Allen Iverson patterns and doing sneaker, and they could be "Question" sneaker with Hawaiian prints, and stuff found in the same stores 246 white-gold diamonds. like that," explains Vans featured in the video game. It sold in 2004 in the spokesperson Chris Eastbay catalog holiday 22 When the original Nike Overholser. "And the way Dunk pack was released in gift guide for $65,000. that started was people What a steal! school colors to NCAA would bring in their board basketball teams 17 Phil Knight and Bill shorts that got too ratty, (Michigan, Syracuse, Bowerman started Blue and we could pull fabric Kentucky), Georgetown Ribbon Sports, Nike's from them and make them wanted to have its own forerunner company with into shoes." The company distinct model. As a result, $500 each. B.R.S. is now a put a halt to its custom the team received a division of Nike business when its factories Terminator that read specializing in clothes that moved overseas in 1995. In "Hoyas" across its back. complement its kicks. 2004, Vans got back in the game with its website, 23 In 1985, the NBA shop.vans.com. Who want banned the red and black what? Air Jordan Is because they were "too colorful," and fined Jordan for wearing them. The move spawned the marketing campaign "Banned By The NBA." 24 On May 27, 1990, a huge shipment of Nikes got lost at sea. 18 Customization is all the rage today, but it's nothing In one of the strangest new to vans. shipping accidents ever, 80,000 pairs of Nikes For those who believe Nike 19 Rocky Balboa wore went missing in the Pacific i.d. is the best thing since Converse. The "Rocky Ocean en route from South shelltoes, peep game. Steps" at the Philadelphia Korea to the U.S. Before sneaker Museum of Art have his Oceanographer Curtis Flubber as you do getting DC does build skate shoes Ebbesmeyer has been Starbury and Stevie tough enough to handle recovering Air Solo Flight, Franchise to improve their the rigors of Strike Force, and Pegasus teammates. skateboarding. "We test from that overboard our kicks in the most shipment ever since. "Nike abusive way possible—with makes durable shoes," says a skateboard," says DC Ebbesmeyer. "Apparently Founder and Chief Brand they're tougher than the Officer Ken Block. He ocean." Now, Ebbesmeyer wouldn't comment on the tracks their movement. "If possibility of stealing G- you follow the shoes you Unit from RBK. can follow the currents." He says a shoe from the spill can drift at an average rate of seven miles per day. 26 Bulletproof? "There's 24,000 miles around the Earth at the When hip-hop and equator. So they've been skateboard culture floating long enough to go converged, it was a no- around the world twice." brainer that some poor Dope floats, indeed. skate kid was gonna get 27 The Beatles felt Nike shot. Luckily for Dante subverted their Formosa, he was wearing "Revolution." 25 Sneakers got their first pro Colin McKay's shine on the silver screen signature Havocs from DC In 1987, Nike used the in 1961. Shoes. On July 4, 2004, Beatles song "Revolution" Dante—12 years old at the in a commercial after In addition to talking deer reportedly paying Capitol and magic nannies, Walt time—was enjoying a Philadelphia fireworks Records Inc. $250,000 for Disney Pictures was also the North American the first movie studio to show when shots rang out. "I looked down and saw a licensing rights. Apple highlight performance Records, the Beatles' sneakers. In the 1961 film hole in my shoe. I took my shoe off. It was all bloody," recording company across The Absent Minded the pond, had adamantly Professor, physical Dante told NBC News. "My friend pulled out a bullet." opposed the transaction chemistry Prof Ned and sued Nike Inc., Capitol Brainard invents a gravity Apparently DC's rugged design, meant to protect Records Inc., EMI Records defying substance called Inc., and the Flubber ("flying rubber") from grip-tape abuse, slowed the stray bullet. Wieden+Kennedy and successfully tests it on advertising agency for $15 the struggling basketball Dante was wounded, but it could have been much million. Capitol-EMI said team. With a little dab of that Apple director and Flubber added to the soles worse. "I am happy that our durability can stop a shareholder Yoko Ono had of its players' sneakers, supported the deal. An Medfield overcomes a 43- bullet; my next shoe will have Kevlar sides just for out-of-court settlement point deficit and defeats eventually resolved a rival Rutland College. that reason," jokes Colin McKay. "Oh, and they will tangled web of lawsuits Knicks fans, relax; movies between the Beatles and are make-believe. You've work well for skating, too." While never intending to their American and British got about as good a chance record companies, and the of getting your hands on produce a shoe that could withstand a blast of lead, terms have been kept secret. In March 1988, in 1997, died rocking fresh Launched in 2005, the Nike stopped airing ads black leather Nike Adidas 1 running shoe featuring "Revolution." sneakers with a white features a magnetic When in doubt, blame swoosh, giving new sensor, a microprocessor Yoko. meaning to the term "fresh capable of five million to death." calculations per second, and a motor-driven cable 31 Ès and Emerica system that adjusts are divisions of Etnies compression and Sole Technology. cushioning based on your 32 The limited edition weight and the strength of New Balance 547s, your footfalls. It is not the attributed to first computer shoe, graffiti/graphic design however. In 1984, the legend Haze on eBay, were Adidas Micropacer actually designed by Josh boasted a digital Widcomb. [See p. 25, flip, pedometer in the tongue 28 Michael Jordan nearly for Haze's real NBs.] that displayed distance, ended his Nike time, average speed, and sponsorship after his first 33 Nike employed Hunter two sneakers. In an S. Thompson collaborator caloric expenditure. By Ralph Steadman for the 1985, the more complex attempt to convince MJ of Nike's commitment to launch of its 180 Air line. Puma RS featured a him, designer Tinker computerized pedometer 34 Converse Chuck Taylor that could transfer data to Hatfield included him in All-Stars, first marketed in an Apple IIe or the design process—an 1917, are the all-time best- Commodore 64 after the unprecedented move at selling sneakers, with total run. With improved the time. The Jordan III sales nearing 600 million technology, now humans was the first in the line to pairs. can serve their computer feature the Jumpman logo, and it helped convince him 35 In 2005, Air Force 1s masters even while accounted for $1 billion in running from them! to stay. Nike sales, and a profit margin of 70 percent. 36 In 1980, the branded athletic shoe business was less than $1 billion. Today, industry experts put it at close to $8 billion, not including accessories and clothing. 29 Michael Jordan wanted to sign with Adidas in 38 Footloose 1984, not Nike. He was a 37 Computer love Eccentric, 6'11" NBA self-described "Adidas center Darryl "Chocolate nut," and told his agent Thunder" Dawkins was a that if the deal was even true pioneer. In 1975 he close he'd sign with them. was the first high school 30 Members of the player to go directly to the Heaven's Gate cult, which league, and he made conducted a mass suicide history by shattering a backboard with a dunk in 1979. His oddest renamed Nike, Phil Knight they tried [the Romulus] groundbreaking came in proposed the name on, the conversion rate '82, when the Nike- Dimension 6. was 100 percent." Still, endorsed behemoth was 45 Carolyn Davidson, the neither guarantees a Slam offered money by rival Portland State University Dunk title. brand Pony. Instead of graphic design student taking sides, he took the who designed the Nike money and wore one shoe swoosh in 1971, was from each company (Nike originally paid a fee of $35. wasn't amused and In 1983, Nike gave her promptly dumped shares of its stock and a Dawkins). Okay, diamond ring featuring the considering that Dawkins swoosh. claimed to hail from the 46 Arthur Ashe, the late planet Lovetron, where his 48 In 2002, the Jordan tennis star whose name is girl Juicy Lucy still lived, it XVII retailed for $200 and licensed for a shoe line may not have been his was the most expensive through Run Athletics, was oddest moment. sneaker ever at retail. the first African-American man to win Wimbledon, in 49 William Riley, founder 39 The name Adidas was 1970. Sadly, apartheid kept of the New Balance Arch derived from its founder, him out of the South Africa Company in 1906, based Adolf "Adi" Dassler. Puma Open. Don't hate the early designs on chicken's was started by Rudolf player, hate the game. feet. Dassler, Adi's brother, in 1948, after the two had a 50 New Balance makes up 47 Dee Brown was the first to six different widths— personal falling out. NBA Slam Dunk from 2A to 6E. 40 Nike did not terminate Champion to wear Reebok Kobe Bryant following his Pumps. 51 The Nike waffle sole arrest for sexual assault in At the 1991 Slam Dunk was originally called the July 2003. Contest, Brown repeatedly "nipple sole" by its pressed the inflatable inventor, Bill Bowerman. basketball on the tongue of 52 After realizing that they 41 Reebok spent $25 his Reebok Pumps, wear the same size, Steven million promoting the Dan sprinted down court, Malkmus of Pavement vs. Dave decathlon battle. leaped, and flushed a once traded a pair of 42 Martina Hingis blamed diagonal left-handed slam. sneakers with Damon Sergio Tacchini sneakers, The company sold 20 Albarn of Blur and which she endorsed and million pairs of the $170 Gorillaz. wore, for her seemingly Pumps in four years, but career ending ankle injury their popularity faded. The 53 Skater Stevie Williams in 2002. She began Pump's latest edition is the was first signed to DC competing again this year, Romulus, a high-tech shoes, but now skates in wearing Adidas. upgrade. "When we took his own line of Reebok prototypes out, we had the DGK models. "DGK" 43 Diadora has a museum stands for William's group devoted to its history and manual pump and the new version," says Bill McInnis, of friends, who went by the athletes housed in the name "Dirty Ghetto Kids." basement of its store in Reebok's Director of Florence, Italy. Advanced Concepts. 54 Reebok signed Allen "Everybody picked the Iverson to a lifetime 44 Before B.R.S. was pump ball first, but once contract on November 28, 2001. A.I. gets a reported only $611 million of the $8 undefeated since 1950— $7 million a year from the billion that customers and having trouble with company. spent on footwear during the stadium's sloppy turf. 2005. "Adi had a very close 55 Jordans are released on relationship with the team Saturdays so that kids 63 Skate legend Tony and worked with them," don't skip school to get Hawk and MTV jackass says Ben Pruess, Global 'em. Bam Margera skate in Head of Heritage for 56 Gwen Stefani's Adio footwear, a sneaker Adidas. "He introduced a L.A.M.B. clothing line company based out of Cali. new piece of footwear with makes sneakers through 64 Nike SB sneakers have a screw-in stud, which Royal Elastics for both monthly drops rather than gave players better women, and, believe it or hard release dates, making traction." Germany not, men. That shit is it harder to predict when pounced with two quick bananas, B-A-N-A-N-A-S! they'll arrive in stores. goals to tie the match 2-2, 57 K-Swiss's five-stripe and with six minutes left, 65 The big sneaker design is utilitarian; it Helmut Rahn scored the companies, such as Nike helps prevent stretching. game winner after and Adidas, own viewing Hungary's keeper slipped 58 Marc Jacobs bases the boxes at most large designs of the Louis sporting events like the on the wet grass. It was Vuitton sneakers on U.S. Open and NBA Finals. Germany's first World "ordinary occurrences and However, should you step Cup, but more everyday anecdotes." You into their box wearing the importantly, inspired a nation devastated by war. couldn't tell? sneakers of a competitor, "This sporting event really you may be promptly 59 Reebok almost signed gave them pride," Pruess asked to go barefoot— or LeBron James to a $75 says. Proof positive, a offered to exchange your million-dollar contract, dramatic feature about shoes temporarily for the until Nike snatched him events surrounding the host brand's. up for $90 mil. game, Das Wunder Von 60 In 2003, Reebok signed Bern, was released in 66 Adidas helped win a Germany in 2003. Adidas a three-year-old basketball World Cup. is for the children! prodigy named Mark Walker. They scooped the youngster after his parents sent in a video of Walker making 18 consecutive free 67 MTV refuses to play throws on an 8-foot hoop. Nelly's "Air Force Ones" In a press release Reebok clip. referred to Walker as "short of everything but talent." At the 1954 World Cup, 61 Nike co-founder Bill Adidas founder Adi Bowerman once thought Dassler made a halftime the large swoosh made the adjustment even Phil shoes appear heavy. Jackson would be proud 62 According to market of. The underdog West German soccer team was "Air Force Ones" were the research company The down 2-0 to Hungary's three dirty words Nelly NPD Group, sneakers "Mighty Magyars"— couldn't say on Music priced over $100 made up Television. In early 2003, MTV, MTV2, and VH1 "Made in the USA," but the older Darryl "DMC" banned the "Air Force company has factories in McDaniels. "In the '80s, I Ones" video due to China and was taken to was always afraid to mess excessive product court over the claim. with it because it was too placement. For those MTV fly for me," D remembers. 74 Reebok is named after die-hards who refused to "I can get fly now." While an African gazelle called a watch BET, which did artists like the Fresh Rhebok. show the video, here's Prince and LL Cool J were what you missed: Nelly 75 Skechers and L.A. Gear known to rock the triangle and the St. Lunatics are both the brainchild of rooster in the '80s, the perform an impromptu Robert Greenberg. Say brand (which was actually concert after fans interrupt what you say, he's rich. owned by Adidas until their shopping spree. How 76 Adidas's three-stripe 1995) has been largely did you live without that? unknown to American logo is rumored to represent the three sons of consumers in the last 10 Adidas founder, Adi years. "DMC is known for 68 Adidas's Stan Smith is Dassler. making Adidas what it is named after a tennis today," says Jennifer player who won two U.S. Delevante, Marketing Opens and Wimbledon in 77 On the Coq Communications Director the early '70s, not the of newly launched Le Coq titular character of Fox's Sportif North America. 'American Dad.' "He considered Adidas to 69 In August 2005, Adidas be part of his great past, acquired Reebok for $3.8 but he's reinventing billion—the deal should be himself, and he needed finalized by this summer. something new. He's 70 Reebok and Pharrell become a brand share a love akin to ambassador." While the Eminem and Kim. After company's new ads will be tied to the release of his falling out and threatening to sue each other, the two It might not produce an new album, Checks, Thugs and Rock 'n Roll, D is reconciled and went back anthem like "My Adidas," into business together. You but legendary rapper DMC more than just a public scream, I scream, we all has found his new fit in face. With input in scream for Ice Creams! upscale French sneaker colorways, cuts, and styles, brand Le Coq Sportif. After he's helping to define the 71 Until 1966, Converse future of the brand. "I'm seeing Run's "Time For A All-Stars were only not just another rapper Change" Phat Farm available in black and with a sneaker line. That's sneaker campaign and white. the worst thing that I could undergoing personal 72 The 1992 film Sneakers, revelations (he recently ever do," he says. "We which starred Robert discovered that he was didn't do Adidas for any Redford and River adopted), D went commercial reasons, that's Phoenix, had nothing to do searching for a shoe that what we wore. This is what with sneaks. FYI, the would match his new I wear now." Just close forthcoming documentary your eyes and imagine a persona. When a friend Just For Kicks, does. brought him to Le Coq concert hall with Sportif's showroom, he thousands of 40-year-olds 73 New Balance sneakers holding their Le Coq were emblazoned with immediately knew he'd Sportifs proudly over their found a sneaker for an heads. which translates to "a and found him. It was sound mind in a sound lucky. He could have not body." been there. They decided right then to make the 78 The Nike Air Max 95 83 Featuring a kangaroo- deal." Sometimes design was based on the esque pouch, Roos were opportunity knocks, human body. The midsole endorsed by former NFL literally. represents the spine, the rushing leader Walter graduated panels Payton. represent the muscles, the 86 When Saucony started 84 Only Nike and Reebok lace loops are the ribs, and in 1910, it made "carpet sell more basketball the mesh represents the slippers," constructed sneakers than And 1. skin. from actual rugs. 79 In 2005, Reebok pulled 87 The Air Max 360 heel a 50 Cent commercial 85 Etnies made the first pull-tab with two lines because it showed 50 pro-model skate shoe. inside a 16-dot circle counting from one to nine, represents the birthday of referring to the nine times designer Martin Lotti. he was shot. Reebok 88 The "PF" in PF Flyers thought it was a positive stands for "posture message, but a mother foundation." whose son was shot to death complained, so the company pulled the ad. 89 Fabolous got his kicks 80 Keds was the first collection exposed company to call its rubber- on ESPN's 'It's The Shoes.' soled shoes "sneakers." Founded 20 years ago by the Rautureau Apple Shoe Company and skateboarder Alain "Platoon" Montagnet, Etnies was the first shoe company to be owned by a skateboarder, to develop a When ESPN's Kevin Wilde 81 In 1968, Puma became pro-skate shoe, and to sign and David Jacoby decided the first shoe to introduce a skater to a contract. It to make a show about Velcro fasteners. was luck—as much as sneakers, Bobbito Garcia visionary thinking—that was the first and last name helped bring about the on their list of hosts, and signing of California's rightly so. Garcia, famous Natas Kaupas. "The for hosting Stretch original owner came to Armstrong's popular '90s Venice Beach," explains college radio show, penned current C.E.O., owner, and the groundbreaking article ex pro-skater Pierre André "Confession of a Sneaker Senizergues, "and saw Addict" in The Source in Natas on the cover of 1991, as well as the sneaker 82 Asics is an acronym for Thrasher, so he went to a culture tome, Where'd You the Latin phrase "Anima local skate shop, got his Get Those? New York Sana In Corpore Sano," address, went to his house, City's Sneaker Culture: 1960 to 1987 [Testify, '02]. 1989, Western brands 1997. Since then, Hill has The producers had no idea soon buried the once played in only 249 games. the resulting half-hour popular Tiszas. "Slowly, we In two and a half seasons, show, which airs on are getting over this shock LeBron has already played ESPN2 at 12:30 a.m. on of capitalism and these in over 200. Tuesday nights, and new brands," says 23-year- 95 In 1991, MC Hammer features segments on old Tisza designer Zsofi was endorsing British sneakerhead dons like Fenyvesi. The line was re- Knights. Flight Club's Chris Ridell, released in 2002 and and celebs Carmelo Hungarian youth 96 When Reebok signed Anthony and Trick Daddy, embraced Tisza, the only Yao Ming in 2003, it was would expose F-A-B-O's F- fashion and shoe company the first time the company A-U-X collection. "All the to design and produce in won an endorsement kids on niketalk.com were their country. It's a battle against Nike. like, 'Yo, Fabolous was distinction that also keeps 97 Andy Roddick's showing some fake the shoes, um, limited signature Reebok shoe was Jordans on the screen and edition. "It would be great called the "Figjam DMX." he didn't even know it,'" to have products in other "Figjam," which stands for Bobbito recalls. "I don't countries," says Fenyvesi, "Fuck I'm good…just ask think he knows to this "but it isn't worth it me," comes from the day." The same haters because the shoes are nickname of Aussie Rules might be inclined to think produced in Hungary, not Football player Nathan that Fab's kicks aren't the Vietnam, so it cannot be Buckley. only phony thing about sold cheap." For us, by sneaker TV. "You got a us—for real. 98 Nike Air technology host that got legitimacy up was born in 1979. his fuckin' asshole," says 99 LA Gear still exists. 91 New York's Department Bobbito, unfazed. "So just of Correction forbids sit back and enjoy it." prisoners in NYC jails to wear Nike Air or similar 90 Hungar For More sneakers because razors and drugs can be stored in the hollowed-out sole of the air bubble. Ironically, prisoners can wear Converse Weapons, as they can't be used as a weapons cache. 100 Nike Cortez were Thought every corner of born at Asics. the universe had been 92 DC Shoes's L.A. dusted for retro sneakers? headquarters stands on Not quite. In 1971, the very spot where Hungarian athletic shoe founder Damon Way was company Tisza introduced conceived. sneakers in communist 93 Kurt Cobain died Eastern European wearing a pair of black countries as an alternative suede Converse One Stars. to the standard-issue 94 FILA signed Grant Hill In 1969, Asics, then known leather shoes. When the as Tiger, released the Iron Curtain dropped in to an $80 million deal in Cortez. Phil Knight, who'd been a sales rep for Tiger in the '60s, felt that he'd been instrumental in the development of the shoe, so he took the design with him when he left to form the company that would later become Nike. Thus began a lengthy legal Class is now dismissed. battle. In '74, the courts decided that both parties Get your Chucks or had the rights to the whatever you might be design of the shoe, but that Tiger could not use the sporting on your feet and name Cortez. As a result, meet me on the Fan Page the company renamed its shoe the Corsair. Thirty under the NOTE’s tab for a years later, both models change to win a Foot are still available. Locker Gift Card. 101 When it premiered in '73, the Puma Clyde was the first endorsed basketball shoe. When it came time to re-release the shoe, Puma didn't have an original blueprint, so designers and shoe engineers meticulously dissected an employee's deadstock pair to re-create the specs.
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