Magazine Case Study
OF KERRANG MAGAZINE
Origins & History Of Magazine
The magazine, Kerrang was published by Bauer consumer media in the united kingdom.
The magazines meaning is onomatopoeic and then refers to the sound that is made when playing a
power chord on an electrical guitar.
Kerrang was first published on the 6th of June, it was then edited by Geoff Barton.
The magazine was supposed to be a one-off supplement in the sound newspaper which was devoted to
the New Wave of British Heavy Metal.
During the 1980s and early 1990s the magazine placed many thrash and glam metal acts on the cover
(like Mötley Crüe, Slayer, Bon Jovi, Metallica, Poison, Testament, Venom) but later changed the genre
and discarded them when grunge acts such as Nirvana rose to fame
Kerrang!'s most successful period came under editor Paul Rees at the turn of the millennium. Rees
went on to edit Q and Ashley Bird took over as editor from 2003 to 2005. Unfortunately for Bird, the
decline of nu metal in 2003 meant Kerrang!’s sales went quickly into decline which eventually
prompted his sacking.
Kerrang! also includes a satirical comic strip called Pandora (originally Pandora Peroxide), named for
its main character, who is seen every week making fun of recent events in the rock world. The strip is
written and drawn by Ray Zell.
The editorial style of kerrang
Use of language
Kerrang’s language is informal and can be quite graphic
in the cover stories.
In Kerrang the photos tend to be shot in either black and
white or in colour but with dull colours
the layout is not done in a typical fashion like most
magazines for example this is seen in the contents page
where the information is at the bottom with the poster
pictures all at the top
The Kerrang magazine can be quite explicit so the
consumers ages are roughly around 16-30 years of
Kerrang’s consumer will be a unisex group of young
The magazine is appealing to them as it offers them
information as to were to go and see their favourite
artists and also offers them the chance to hear about
a new artist that they could be interested in.
The publishing house
The Bauer Media Group is a large German publishing
company based in Hamburg, which operates in 15
countries worldwide. Since the company was founded in
1875, it has been privately-owned and under
management by the Bauer family.
It produces and distributes many popular magazines and
has stakes in television and radio, recently completing
the purchase of a consumer magazine division and radio
station division of the British company, EMAP.
Worldwide circulation of Bauer Media Group's magazine
titles amount to 38 million magazines a week.
The kerrang website is : www.kerrang.com
On the Kerrang website it has a page dedicated to
it’s magazine, and on this page viewer are able to see
what's been offered in the magazine.
They can view comments that consumers have made
about that particular issue.
They can also view previous issues on the site.