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Iritech, Inc. Protects with SafeNet Sentinel HASP

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					                                                                                              Iritech, Inc. Protects with
                                                                                              SafeNet Sentinel HASP
                                                                                              CASE STUDY




Iritech increases sales, secures its competitive edge, and expands into new markets using Sentinel HASP to protect the valuable
intellectual property in its highly sensitive biometric identity matching software.



Background
IriTech, Inc. is a global manufacturer of biometric authentication       Challenge
equipment and software based on iris recognition. Its biometric          Protect the company’s valuable Intellectual Property investment
equipment and identity matching software are used by corporations,       against theft and fraudulent use, while providing legitimate users with
national security agencies, and other organizations for access           flexible, no-hassle access.
control to buildings, computers – and even cell phones. To protect its
highly sensitive software, IriTech uses Sentinel HASP.
                                                                         Solution
Business Challenge                                                       SafeNet Sentinel HASP
As one of only two manufacturers of both the biometric equipment
and the identity matching software, IriTech knew right away that
preventing reverse engineering of its identity matching software         Rewards
would be an integral part of its business plan to maintain its unique    Increased security and flexibility to deploy their biometrics software
position in the biometrics market.                                       with hardware keys or soft keys. Ability to issue trialware to
“We are one of only two companies who make iris biometric                prospective customers.
equipment from input to identity matching – meaning we make the
cameras and the software to verify the person’s identity – software
rights management is very important,” said Travis Jaeger, director
of business development at IriTech. “We didn’t want someone              “With respect to ROI, we had the confidence to
stealing our algorithm.”                                                 expand into new markets, knowing our products
                                                                         and our trade secrets could not be stolen. We
The Journey
IriTech spent several months researching software rights
                                                                         needed to be extremely confident before we
management solutions in order to find the one that met their needs.      could widely release our software, and HASP
“We wanted to be able to lock, unlock and keep track of the software     gave us that assurance.”
we were sending out,” said Jaeger. “We looked at a lot of software
                                                                         -Travis Jaeger, Director of Business Development,
protection solutions, and it looked like Sentinel Hasp was the clear
                                                                          Iritech, Inc.
leader in the software rights management market.”




Iritech Case Study                                                                                                                           1
Benefits                                                                                 Sentinel Hasp software protection keys we could do everything from
•	 Maintain Competitive Edge: HASP prevents reverse engineering                          our headquarters in Virginia, even if it meant activations in Korea or
   of code and offers robust anti-debugging and code                                     China,” explained Jaeger. “We started with the hardware keys, but
   obfuscation technology.                                                               the software license is nice because if someone needs to purchase
•	 Multiple licensing options: HASP enables multiple licensing                           quickly we can do that instantaneously. We can renew and cancel
   options, allowing software vendors flexibility to meet market-                        licenses, as well as monitor time licenses from one central server.”
   specific demands.                                                                     Instantaneous licensing has helped IriTech maintain a good
•	 Increased Sales: Protection against illegal use translates into                       relationship with its customers by providing one-step electronic
   increased sales through legal use and the confidence to expand into                   activations of the biometric software and the Sentinel Hasp
   high-piracy markets.                                                                  protection key at the same time. “They noticed the hardware
•	 Ease of Implementation: The HASP Envelope’s wrapping technology                       protection keys because they had to actually plug them in,” said
   makes protection implementation quick and easy.                                       Jaeger. “But when we went to software-based keys to license our
•	 Remote Updates: HASP makes it easy to update software                                 software they just needed to call and say ‘Ok, I want this software,’
   license terms on keys in the field.                                                   and we could activate the Sentinel Hasp license along with everything
                                                                                         else. They don’t have to wait on shipping to receive the actual key.”

The Solution                                                                             “We’ve received excellent customer service for Sentinel Hasp. We got
SafeNet Sentinel HASP gives IriTech the security and flexibility it                      all the help we needed and everyone responded very quickly,” said
needs to deploy its biometrics software multiple ways – fitting the                      Jaeger. “I’m glad we didn’t go with another vendor.”
needs and wants of individual customers. Because HASP offers both
hardware and software protection keys, IriTech was able to evaluate
                                                                                         “We are able to increase sales and market
each and choose the one that best integrated with their software as                      penetration because we now have the confidence
well as their sales and marketing plans.                                                 to sell our product on a wider scale. Before, we
After using the hardware keys for a few months, IriTech migrated                         basically had to look over their shoulder as they
to the software-based protection keys and hasn’t looked back. In                         were using the software. Sentinel Hasp really gave
addition to IP protection and prevention of reverse engineering,
                                                                                         us the confidence to expand and grow.”
HASP enabled time-based licenses for trialware. This was easily
integrated into IriTech’s software without affecting the software’s                      -Travis Jaeger, Director of Business Development
performance. “HASP offered the full feature list we were looking for,                     Iritech, Inc.
especially once we started using the software licenses,” Jaeger said.
                                                                                         About Iritech Inc.
                                                                                         Based in Herndon, VA, IriTech Inc. specializes in highly advanced
                                                                                         algorithms and software systems that enable accurate iris
The Rewards
                                                                                         recognition, a key component of biometric identification. IriTech is
Since deploying Sentinel Hasp, IriTech has seen tangible benefits
                                                                                         currently licensing its iris recognition software and offers its ultra-
to using Sentinel Hasp beyond the awardwinning IP protection. “We
                                                                                         small iris camera modules to various customers. IriTech is active
are able to increase sales and market penetration because now we
                                                                                         in developing iris recognition standards in partnership with the
have the confidence to sell our product on a wider scale,” said Jaeger.
                                                                                         American National Standards Institute (ANSI) and the International
“Before, we basically had to look over their shoulder as they were
                                                                                         Organization for Standardization (ISO). IriTech has regional offices in
using the software. Sentinel Hasp really gave us the confidence to
                                                                                         Seoul, Korea and Hayward, California, and has grown to be a world
expand and grow.”
                                                                                         class leader in Iris Identification and related Iris and Pupil Imaging
Expansion and growth allowed IriTech to increase revenues from
                                                                                         Technology. For more information, visit www.iritech.com.
elevated software sales. “With respect to ROI, we had the confidence
to expand into new markets, knowing our products and our trade                           About SafeNet
secrets could not be stolen,” Jaeger explained. “We needed to be                         Founded in 1983, SafeNet is a global leader in information security.
extremely confident before we could widely release our software, and                     SafeNet protects its customers’ most valuable assets, including
Sentinel Hasp gave us that assurance.”                                                   identities, transactions, communications, data and software
                                                                                         licensing, throughout the data lifecycle. More than 25,000 customers
Now, Sentinel Hasp allows IriTech to sell its software globally, even
                                                                                         across both commercial enterprises and government agencies and in
in areas that are known for extremely high software piracy rates.
                                                                                         over 100 countries trust their information security needs to SafeNet.
Sentinel HASP gives IriTech the flexibility to deploy its software in
a multitude of ways, including time-based licenses for trialware. It
also allows Iritech to manage its global customer base remotely
through web-based orders and activations. “Once we updated to the

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                                        All other product names are trademarks of their respective owners. CS (EN)-12.26.10

Iritech Case Study                                                                                                                                            2

				
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Description: Iritech increases sales, secures its competitive edge, and expands into new markets using Sentinel HASP to protect the valuable intellectual property in its highly sensitive biometric identity matching software.