Marketing Plan
• Form a publicity subcommittee
• Make the media work for you
• Preparing to work with the media
• What is your message?
Session 11 1
Marketing Plan (Cont)
• Making spokespeople work for you
• Feedback
• The media as partner
• Opportunistic tie-ins
• Special events
Session 11 2
Visual Presentation Tools
• Geographic Information Systems (GIS)
• FEMA Flood Maps
• United States Geological Survey (USGS)
Earthquake hazard maps
• Internet
• Printed materials
• Animation
• Architectural drawings
Session 11 3
Policy Development and
Implementation
• Public consultation
• Establishing partnerships
• Identifying and assessing community risks
• Identifying risk management policies
• Building consensus for the implementation
of risk management policies
Session 11 4
Policy Enforcement
• Statutory authority
• Enforcement infrastructure
• Trained staff
• Funding
Session 11 5
International Flood Mitigation
Initiative (IFMI)
• Background
• Consensus Process
• Netherlands Delegation
• IFMI Meetings
• Facilitation Process
Session 11 6
IFMI Vision for the Basin
The participants agreed on an IFMI vision for
the Red River basin: By the Year 2010, the
community of the Red River Basin has
addressed flooding through mitigation that
achieves significant flood damage reduction
goals while enhancing economic, social and
ecological opportunities.
Session 11 7
IFMI Mission
They identified an IFMI Mission: To promote
and develop achievable and action-oriented
flood mitigation goals and implementation
strategies by engaging citizens, their
communities and governments.
Session 11 8
IFMI Goals for the Basin
• Goal No. 1: Developing Basin Wide Cooperation,
Coordination and Citizen Participation
• Goal No. 2: Forging Public-Private and
Community Partnerships
• Goal No. 3: Protecting People and Property
• Goal No. 4: Enhancing Environment, Economy
and Community
• Goal No. 4: Enhancing Environment, Economy
and Community
Session 11 9
IFMI
• Community Meetings
• IFMI Meetings
Session 11 10
IFMI Agreements
• Basin Community
• Flood Resistant and Resilient Communities
• Standards
• Cooperative and Coordinated Oversight
• Partnerships
• Practical Steps
Session 11 11
IFMI Agreements (Cont.)
• Public Education
• New Knowledge
• Good Model
• Talking with Citizens
• Funding, Resources, Frameworks
Session 11 12
IFMI Initiatives
• Basin-wide Flood Mitigation Governance
• Public Education and Research on Flood
Damage Mitigation
• Basin-wide Flood Resilience
Session 11 13
Basin-wide Flood Mitigation
Governance
• Basinwide Coordination and Cooperation
• Basinwide Legislator Dialogue
• Flood Insurance Compliance (U.S.)
Session 11 14
Public Education and Research
on Flood Mitigation
• Broadcast Media Partnership
• Print Journalism Partnership
• Research and Mapping
• Watershed Education in Schools
• Floodplain Architecture
Session 11 15
Basin-wide Flood Resilience
• The Greenway on the Red
• Water Storage and Retention and
Floodplain Management
• Compensation for Flood Mitigation
Practices on Private Lands
• Community Flood Mitigation, Preparedness
and Recovery
Session 11 16