vita

Daniel D. Butler, Ph.D.

Thomas Walter Professor of Technology Management

Associate Professor of Marketing

Auburn University





Address: 2260 Springwood Drive Phone: (334) 844-2464 Business

Auburn, Alabama 36830 (334) 821-2840 Residence

E-Mail:dbutler@business.auburn.edu





SUMMARY OF EXPERIENCE

 23 years of experience; [AU academic 17 years; faculty, department chair, international program

director]

 20 teaching awards; undergraduate, graduate, international

 2 research awards; 18 refereed journal articles; 29 refereed conference manuscripts, 1 co-authored

monograph - among other research projects

 Team Player

 Major Orientation: Exceptional value to constituents (students, academic peers, business

community)

 Member: MBA, Executive MBA, Business Engineering Technology, and Graduate Faculty

 Partner with private businesses and the AU Technology Transfer Office bringing various

technologies to commercialization

 Academic Program Development

 Academic Leadership via Officer Positions in International Academic Societies



ACADEMIC EXPERIENCE



Thomas Walter Professor of Technology Management (2003- current)

Director of British Study Programs (United Kingdom and France; 1998-Present)

Department Chair, Marketing and Transportation, Auburn University, (1997-2000)

Co-Director Central European Business Studies Program (Czech Republic, Hungary 1997)

Associate Professor Marketing, Auburn University (1995-Present).

Assistant Professor Marketing, Auburn University (1989-1995), Promoted and tenured 1995.

Instructor, University of Central Florida, Orlando, Florida, 1982-1985.



Courses taught at both the graduate and undergraduate level include: Commercializing

Technology, Entrepreneurship, International Supply Chain Management, Marketing Strategy,

Advanced Marketing Research, Consumer Behavior, Export/Import Marketing, Industrial

Marketing, International Business Operations, International Marketing, Logistics and Marketing

Channels, International Finance, Marketing Research, Personal Selling, and Principles of

Marketing. Implemented distance - based Video MBA and Executive MBA courses.

Implemented Continuing Education Certificate Program for Southern Medical Association.





Daniel D. Butler Vita Page 1 of 20

Created on 11/9/2006 9:23:00 AM

EDUCATION

Ph.D. 1990, University of South Carolina.

Marketing major; International Business Operations minor.



Post-MBA Rotary Fellow 1981, Universidad Nacional de Cordoba,

Facultad de Ciencias Economicas, Cordoba, Argentina. Studied International,

Geographic, Argentine, and Labor Economics. All courses taken in Spanish.



M.B.A. 1980, University of Central Florida, Marketing.



B.S.B.A. 1977, University of Central Florida, Finance.





CONTINUING EDUCATION

The Art & Craft of Discussion Leadership, Harvard Business School, 2002.



Privatization and Business in Russia and Eastern Europe, Thunderbird, The American Graduate

School of International Management, Faculty Development in International Business Program

(1997).



TEACHING HONORS

2006 – Society For Marketing Advances (Professional Society) “Distinguished Teaching Award”

2006 – Society For Marketing Advances (Professional Society) “Innovation in Teaching Award”

2006- “Outstanding MBA Professor Award – Core Courses”

2006- “Outstanding Professor Award, University-Wide, Student Government Association

2005- “Outstanding MBA Professor Award –Distance Learning Courses”

2005 - Who‟s Who Among America‟s Teachers

2002- “Outstanding MBA Professor Award – Elective Courses”

2002- College of Business Outstanding Undergraduate Teaching Award, Finalist

2000 - Society for Marketing Advances, (Professional Society) Outstanding Teaching Award

1999 “Outstanding MBA Professor Award”

1998 - Who‟s Who Among America‟s Teachers

1997- 1998 Panhellenic Outstanding Professor Award

1997 - College of Business “Outstanding Teaching Award”

1996 - 1997 Panhellenic Outstanding Professor Award

1996 - Who‟s Who Among America‟s Teachers

1995- Kappa Delta Sorority Outstanding Teacher Award

1993-1994; 1995-1996 Auburn Alumni Outstanding Undergraduate Teaching Excellence

Award, finalist

1994-1995; 1995-1996 Outstanding Graduate Business Professor Award, finalist

1994-1995 Panhellenic Outstanding Professor Award

1993-1994 Panhellenic Outstanding Professor Award

1992-1993 A.U. Student Government Association

"Outstanding Business Professor of the Year."

1991-1992 A.U. College of Business "Outstanding Teacher Award."

1991-1992 A.U. Student Government Association

"Outstanding Business Professor of the Year."

1990-1991 Auburn AMA "Outstanding Marketing Teacher Award"

FOREIGN LANGUAGE: Spanish



Daniel D. Butler Vita Page 2 of 20

Created on 11/9/2006 9:23:00 AM

RESEARCH INTERESTS



Marketing, entrepreneurial, and supply chain: information utilization and strategy formulation.

Issues involving the factors affecting the search for information from both the provider and

consumer (B2B and B2C) perspective especially in the context of international marketing.

Business education issues relating to the use of distance-based education and technology in the

classroom.





DETAILED ACADEMIC EXPERIENCE



Auburn University, Auburn, Alabama: Department Chair, Marketing and Transportation 1997 -

2000. Associate Professor, 1995-present. Assistant Professor, 1989-1995, tenured and promoted

1995. Responsible for million dollar plus budget, 10 tenure track professors, 4 instructors, and

two programs - of which the transportation/logistics program was ranked twentieth in the nation.

Successful fund-raiser for scholarships and endowed chair. Developed and presented

international marketing curriculum at the undergraduate and graduate level both in the United

States and abroad. Developed distance-based video courses for non-traditional students with a

geographic range including the entire continental United States, Canada, and Europe.

Organizational accomplishments include:



 Founding co-director and professor for summer study abroad programs in Central Europe

(1996- present) and Great Britain (1999- present). Supervised as many as 30 undergrad

and grad students studying in the Czech Republic, Hungary, Great Britain, and France.

Taught classes and collected data abroad;



 Instrumental in establishing the Department of Aviation Management and Logistics as a

financially viable program. The only new department permitted at Auburn University

since 1985, while 30+ programs / departments were cut (2001);



 Participant in Southern Medical Association distance education certificate program.

Instrumental in developing and delivered “Heath Care Marketing Strategy” course

materials;



 Participant in the Society For Satellite Professional International distance education

certificate program. Developed and delivered “Marketing in the Space Industry” course

materials;



 Successfully managed quarter to semester curriculum conversion; curriculum redesign

and implementation;



 Developed process to acquire the “Secretariat Function” of the Gulf States Agreement

between Mexico and the United States for the State of Alabama (Development Office -

International Trade). Helping to help increase business and development for participants

in both countries (1996);



 Directed and funded scholarships. Established endowed chair;







Daniel D. Butler Vita Page 3 of 20

Created on 11/9/2006 9:23:00 AM

 Co-sponsor of “Establishing and Managing International Operations: Business

Conference (1996);



 College of Business representative for World Trade Council of Alabama; helping to

develop partnerships with Alabama international business community;



 Conducted research (focus groups and surveys of alums, faculty, students, and business

partners; secondary sources) for the College of Business strategic plan and AACSB re-

accreditation. Coauthored 5 year strategic plan;



 Authored accountability instruments used to assess priorities and goals mandated by

College of Business strategic plan;



 Conducted background investigation and evaluation of opportunities for engaging the

College of Business in international study abroad programs in Latin America and Europe

(1995-current);



 Organized College of Business library committee to effectively lobby main library for

necessary resources; journals / on-line data bases / texts;



 Revised mission and objectives for the Center For International Commerce housed in the

College of Business (1994);



 Directed faculty in Marketing and Transportation department in the redesign and

implementation of new business curriculum;



 Co-authored the educational and support services component of the SACS reaccreditation

report (1993);



 Helped to organize 100+ cross-disciplinary professors in developing the Environmental

Institute which was funded and is on-going at Auburn (1993);



 Implemented the M.S. in Marketing and Transportation program with first graduate

admitted to Wisconsin‟s Ph.D. program in1994;



 Worked with The Thomas Walter Center (College of Engineering) For Technology

Management in their cross-disciplinary improvement program (1994-1996);



 Participated in US-AID grant proposal to Bolivia for $252,000 to develop linkage and

exchange of faculty for entrepreneurial education (1994);



 $98,000 AID grant proposal for Ghana, participants included the Alabama Port

Authority, Senator Ted Little, the University of South Alabama Center For International

Commerce, political economics and management professors, and various trade

associations including the Auburn-Opelika Chamber of Commerce (1996);



 Invited presentations on international business across campus in areas such as textile

engineering, geography, management, etc. (1990-present);





Daniel D. Butler Vita Page 4 of 20

Created on 11/9/2006 9:23:00 AM

 Participation in international exchange of NIHON (Japan) University students between

AU and NIHON. Invited presentations on international services marketing (1993-

present);



 One of eight faculty honorees university-wide to participate and present a three day

orientation program to new students and their parents (Camp War Eagle). Program

included presentations to both students and parents to ease transition to Auburn and

recruit students for the College of Business;



 Maintain research and service responsibilities appropriate for an associate professor;

served on 22 graduate thesis committees across university disciplines; serving on

university committees; providing leadership to professional academic organizations -

nationally and internationally; and routinely working with the external business

community.





Graduate School of International Management (Thunderbird), Glendale, Arizona: Presidential

Fellow, 1993. Invited lecturer for, “Managing In A Borderless World.”



University of South Carolina, Columbia, South Carolina, 1985-1989. Taught courses in

industrial marketing, basic marketing, consumer behavior, marketing management, marketing

research and advanced marketing research while working toward my Ph.D. Worked with

International Business program staff on pedagogical issues.



University of Central Florida, Orlando, Florida: Instructor, 1982-1985. Recruited specifically

to help develop and teach international business courses and curriculum at the undergraduate

level. Taught international business operations, international marketing, basic marketing, and

advertising strategy.



Accomplishments include:

Organizing community Advisory Committee on International Business in Orlando.

Assessed skill/educational needs of Central Florida business and academic community.

Proposed changes in university/community college curriculum and governmental agency

assistance to meet those needs.





ACADEMIC HONORS AND RESEARCH FUNDING



2003 – Awarded Thomas Walter Chaired Professorship in Technology Management

2003 - Outstanding Outreach Award – (For helping to commercialize AU technology)

1998 - Best paper award, Marketing Education Track, Society for Marketing Advances

1996 - Auburn University Teaching Enhancement Grant

1992 - Best paper award, Services Marketing Track, Southern Marketing Association.

1990, 1991, 1994-Auburn University College of Business summer research grant.

1990-Phi Beta Delta -Honor Society for International Scholars.

1988-AMA Doctoral Consortium Fellow.

1981-Rotary Fellow- One year post-MBA scholarship to study inflation in Argentina.







Daniel D. Butler Vita Page 5 of 20

Created on 11/9/2006 9:23:00 AM

RESEARCH



Refereed Journal Articles



Abernethy, Avery and Daniel D. Butler (1999), “Yellow Pages Advertising Strategy For

Attorneys,” Journal of Professional Services Marketing, Vol. 18 (2), 21-37.



Butler, Daniel D. and Katherine Straughn-Mizerski (1998), “Required and Elective Marketing

Courses: How Far Have We Come in Twenty Years?” Marketing Education Review, Vol. 8

(Fall).



Abernethy, Avery and Daniel D. Butler (1998), “Accountant Yellow Pages Advertising: Current

Practice and Consumer Desires,” Journal of Professional Services Marketing, Vol. 16 (1), 159-

174.



Oswald, Sharon L., Douglas E. Turner, Robin L. Snipes, and Daniel D. Butler (1998), “Quality

Determinants and Hospital Satisfaction,” Marketing Health Services Journal, Vol. 18 (1), 18-22.



Abernethy, Avery, James I. Gray and Daniel D. Butler (1997), “Radio Advertising Information

Strategy: Differences Between Services and Products,” Journal of Services Marketing, Vol. 4,

344-357.



Butler, Daniel D., Sharon Oswald and Douglas Turner (1996), “The Effects of Demographics on

Determinants of Perceived Health-Care Service Quality: The Case of Users and Observers,”

Journal of Management In Medicine Vol. 10 (5) 8-20.



Butler, Daniel D. and Avery M. Abernethy (1996), "Contents of Physician Yellow Page Ads,"

Journal of Health Care Marketing, Vol. 16 (Spring), 45-50.



Butler, Daniel D. and Avery M. Abernethy (1994), "Information Consumers Seek From Ads: Are

There Differences Between Services and Products?," The Journal of Professional Services

Marketing, Vol. 10, No.2, 75-92.



Butler, Daniel D. and Avery M. Abernethy (1994), "Consumer Information Needs For Attorney

and Accountant Yellow Pages Advertising," The Journal of Services Marketing, Vol. 8 No.2, 46-

56.



Butler, Daniel D., J. Ford Laumer, Jr. and Matt Moore (1994), "Graduate Teaching Assistants _

Are Business Schools Focusing On Increasing Teaching Excellence?" Marketing Education

Review, Vol. 4 (Fall), 14-19.



Abernethy, Avery M. and Daniel D. Butler (1994), "Scaled Case Grading Form: A Method To

Improve The Assessment of Student Case Performance," Vol. 3 (Fall) Marketing Education

Review, 40-46.



Herbig, Paul and Daniel D. Butler (1994), "The Greening of International Marketing," Journal of

Teaching in International Business, Vol. 5, No. 1 / 2, 63-76.







Daniel D. Butler Vita Page 6 of 20

Created on 11/9/2006 9:23:00 AM

Abernethy, Avery M. and Daniel D. Butler (1993), "Promoting Customer Contact People: A Key

Difference In Service and Product Advertising," The Journal of Services Marketing, Vol. 7 (1), 4-

12.



Allen, Jeffery and Daniel D. Butler (1993), "Assessing The Effects of Donor Knowledge and

Perceived Risk On Intentions to Donate Blood," Journal of Health Care Marketing, Vol. 13 (Fall)

26-33.



Butler, Daniel D., J. Ford Laumer, and Matt Moore (1993), "A Content Analysis of Pedagogical

and Policy Information Used in Training Graduate Teaching Assistants," The Journal For Higher

Education Management, Vol. 9, (Summer/Fall), 27-38.



Abernethy, Avery M. and Daniel D. Butler (1992), "Advertising Information: Services Versus

Products," Journal of Retailing, 68 (Winter), 398-419.



Butler, Daniel D. and Paul Herbig (1992), "Export To Win: A Useful International Marketing

Simulation," Journal of Marketing Education, Vol. 14, (Fall), 58-63.



Butler, Daniel D. and J. Ford Laumer (1992), "Student Attitudes Toward Marketing Mix

Activities In The Large Class Environment," Journal of Marketing Education, Vol. 14, (Fall), 40-

46.





Refereed Published Proceedings



Butler, Daniel D. (2006), SMA Innovative Teacher Comment: Planning Your Own Funeral,

Society For Marketing Advances Proceedings, William Kehoe, editor, Nashville, Tennessee.



Butler, Daniel D. (2006), SMA Distinguished Teacher Comment

He Cared Enough To Hurt My Feelings, William Kehoe, editor, Society For Marketing Advances

Proceedings, Nashville, Tennessee.



Hanna, Joe, Daniel Butler, and J. Ford Laumer (2003), “Real-World Collaborative Learning

Exercises: Using Multi-Class Multi-disciplinary Projects To Enhance Student Learning,” John

Schibrowsky and Beverlee B. Anderson, eds, Marketing Educators‟ Association, Scottsdale, AZ,

56-60.



Butler, Daniel D. and Jeffrey Allen (2002), “The Effects of Consumer‟s Knowledge, Race, and

Behavior on Trust, Attitudes, and Involvement With Organ Donor Programs,” Society for

Marketing Advances, St. Petersburg, FL.



Butler, Daniel D. (2000), “Responsibilities of the Instructor,” Society for Marketing Advances,

Orlando, FL (November) (Summary Brief)



Butler, Daniel D. and Katherine Straughn-Mizerski (1998), "Required and Elective Marketing

Courses: How Far Have We Come In Twenty Years?" Best paper award, Society For Marketing

Advances (formerly Southern Marketing Association), New Orleans, LA.







Daniel D. Butler Vita Page 7 of 20

Created on 11/9/2006 9:23:00 AM

Allen, Jeff, Daniel D. Butler and Kristy Ellis (1997), “The Effects of Waterfront Redevelopment

Projects On Retailer Survival: An Event History Analysis,” ed. Elnora Stuart, Proceedings of the

Southern Marketing Association, Atlanta, GA.



Butler, Daniel D. (1996), "The Client-Based Feasibility Study - An Important International

Marketing Tool," Proceedings of the International Management Development Association, ed.

Erdener Kaynak, et al., Hamilton, Bermuda, 478-485.



Butler, Daniel D. and Brent Goff (1996) "Segmentation By Importance of Information Source:

An Application To The Religious Service Market," Proceedings of the Southern Marketing

Association, New Orleans, LA.



Oswald, Sharon, Robin Stipes, Douglas Turner and Daniel Butler (1996), “ Service Quality In

the Health Care Industry: Determinants of Quality Dimensions And Their Influences on Hospital

Customer Satisfaction,” American Management Association Summer Conference.



Butler, Daniel D., Kathleen Lacher and Katherine Straughn (1995), "Marketing Course Content:

The Present State of Marketing Education," Proceedings of the Southern Marketing Association,

Orlando, Florida, 246-250.



Butler, Daniel D. (1994), "The National Trade Data Bank: A Necessity For International

Marketers," Proceedings of the Southern Marketing Association, New Orleans, LA.



Fuller, Donald A. and Daniel D. Butler (1994), "Eco_Marketing: A Waste Management

Perspective," Proceedings of the Annual Conference of the Academy of Marketing Science, Vol.

17, Nashville, Tennessee, 331, abstract.



Meline, K. Patrick and Daniel D. Butler (1994), "The Semantic Differential: Is It Being Misused

in Marketing Research?," Proceedings of the 1994 AMA Summer Educator's Conference, eds.

Ravi Achrol and Andrew Mitchell, San Francisco, CA, 19, abstract.



Butler, Daniel D. (1993), "Perceived Risk and Subjective Knowledge Effects on External Search

Behavior," AMA Winter Educator's Conference Proceedings, Newport Beach, California.



Butler, Daniel D. (1993), "Predictors of Perceived Risk Components Across Services,"

Association of Marketing Theory and Practice Proceedings, ed. Cathy Owens Swift, Hilton Head,

South Carolina, 233-241.



Butler, Daniel D. and Paul Herbig (1993), "The North American Free Trade Area: What Is It? Its

Rationale and Effect on North America," Association of Marketing Theory and Practice

Proceedings, ed. Cathy Owens Swift, Hilton Head, South Carolina, 137-142.



Butler, Daniel D. and Jeff Allen (1992), "Examining The Effects of Donation Frequency and

Donors' Knowledge on the Perceived Risk of Giving Blood," ed. Robert L. King, Southern

Marketing Association 1992 Proceedings, New Orleans, LA, 351-357, received best paper award

- Services Marketing Track.



Butler, Daniel D. and J. Ford Laumer (1991), "The Value Of Experiential Activities In The Large

Classroom," Southern Marketing Association 1991 Proceedings, ed. Robert L. King, November,

157-162.

Daniel D. Butler Vita Page 8 of 20

Created on 11/9/2006 9:23:00 AM

Rotfeld, Herbert J., Avery M. Abernethy, and Daniel D. Butler (1990), "Acceptance of Products

For Television Advertising," in Proceedings of the 36th Annual Conference of the American

Council on Consumer Interests, M. Carsky, ed., Columbia, MO: American Council on Consumer

Interests, (April) 196-200



Urbany, Joel E., Joan T. Schmit, and Danny D. Butler (1988), "Insurance Decisions (Or The Lack

Thereof) For Low Probability Hazards," in Advances in Consumer Research, Vol. 16, ed.

Thomas Srull, Provo, Utah, 535-541.



Teeple, Eugene and Daniel D. Butler (1983), "A Case Study in the Development of Overseas

Marketing by a Small U. S. Firm," World Marketing Congress Proceedings, Halifax, Nova

Scotia, November 4.





Refereed Presentations



Butler, Daniel, Ellen Moore, Richard Easley, and Mary Mosley (2006), The Pros and Cons of

Mini-Semesters on Business Schools, Society For Marketing Advances, Nashville, Tennessee.



Butler, Daniel, et al (2003), “Study Abroad Programs In A Post 9/11 Environment: Is the Book

Being Re-Written On Overseas Educational Opportunities,” Society For Marketing Advances,

New Orleans, LA, November.



Butler, Daniel, et al (2002), “Internationalization of Business School and Marketing Programs:

Alternative Paradigms and Funding Options,” Society for Marketing Advances, St. Petersburg,

FL., November.



Butler, Daniel D. (2001), The Pros and Cons of Credentialing Marketing Students: Comparisons

of the United States and European Certification Programs, Society for Marketing Advances, New

Orleans, LA.



Butler, Daniel (2001), “E-Commerce and Marketing Research,” MidSouth Marketing

Association, Pensacola, FL, March.



Butler, Daniel D. (2000), Distance-Based Education Issues for Supply Chain Management,

Council of Logistics Management, New Orleans, LA.



Butler, Daniel and Vic Uzumeri (1996), “Technology In The University Classroom: Where Are

We Going and Why?” NASULGC- National Association of State and Land Grant Colleges, San

Diego, California (November).



Butler, Daniel D., Greg Marshall, Paul Hensel, Ellen Moore and Debbie Thorne (1995),

"Perspectives For New Faculty: Things I Wish I'd Known as a First-Year Assistant Professor,"

Southern Marketing Association, presented in a Special Session, Orlando, Florida.



Butler, Daniel D., J. Ford Laumer, Jr., Ellen Moore, Elnora Stuart, Raymond W. LaForge and

O.C. Ferrell (1994) "What Are the Responsibilities of Doctoral Granting and Hiring Institutions

For New Ph.Ds Relating To The Tripartite Mission Of Business Schools,?" Southern Marketing

Association, Special Session, New Orleans, Louisiana, November.

Daniel D. Butler Vita Page 9 of 20

Created on 11/9/2006 9:23:00 AM

Brucks, Merrie, Daniel D. Butler, and Andrew Rosman (1990), "Search Monitor: A Computer-

Controlled Approach For Experimental Research In Decision Making And Judgement," Decision

Sciences Institute, San Diego, California, November.



Rubin, Ron and Danny D. Butler (1984), "Assessing Markets for Exporting: An Analytical

Framework for Small Business, Workshop, Small Business Directors Association National

Conference, Denver, Colorado, February 15.

Invited Presentations



Butler, Daniel (2006), The Importance of Customer Satisfaction and Loyalty in the Banking

Industry, Alabama Bankers Convention, Panama City, Florida



Butler, Daniel (2005) , How to Win Customers Through the Servuction System, Community

Bankers Association, Destin, Florida.



Butler, Daniel (2003; 2004; 2005), The Value of The Service Production System to Leadership

Issues,” Blue Ridge Conference on Leadership, Black Mountain, NC, October.



Butler, Daniel (1998), “Developing Study Abroad Programs in the Business School,” MidSouth

Marketing Association, Biloxi, MS.



Butler, Daniel (1997), “Utilizing Technology to Deliver Distance Based Business Courses,”

MidSouth Marketing Association, Biloxi, MS.





Published Monographs



Boulton, William R., Daniel D. Butler, Shigeko N. Fukai, and Roger Wolters (1992), The Pulp

and Paper Industry: A Global Assessment, Center For International Commerce, Auburn

University Monograph developed for the World Pulp and Paper Industry (TAPPI), Auburn

University, 165 pages.





Refereed Published Cases



Butler, Daniel (2004), “Norwegian Cruise Lines – The Case of Consumer Equity”

Society For Marketing Advances, St. Petersburg, Florida, November.



Butler, Daniel (2004), “Anniversary At The Omni,” Society For Marketing Advances, St.

Petersburg, Florida, November.





Textbook Contributions



Contributing author to the text: Great Ideas For Teaching Marketing, 4th edition (1998), “Name

Calling: Motivating Class Involvement,” Joseph F. Hair, Jr., Southwestern Publishing







Daniel D. Butler Vita Page 10 of 20

Created on 11/9/2006 9:23:00 AM

Contributing author to the text: Great Ideas For Teaching Marketing, (1996) Joseph F. Hair, Jr.,

Southwestern Publishing; in Chapter 7, Consumer Behavior, Reprint of "Observation of Buying

Behavior Activities," J. Ford Laumer, Jr. and Daniel D. Butler.



Reprint of Export-To-Win article in the Instructor's Manual for International Marketing, 9th

edition, Philip R. Cateora (1996 and 1998).





Other Intellectual Contributions



Butler, Daniel D. (2005), “Marketing in the Space Industry,” Five hour modulesand instructional

materials.



Butler, Daniel D. (2001), “Marketing Health Care Services,” Ten hour module and instructional

materials.





Research n Progress



Butler, Daniel D., “Attitudes Toward Planning Your Own Funeral: A Class Project,” submitted

to - Marketing Education Review, Being revised for resubmission.



Butler, Daniel D. and Joe Hanna “The Effectiveness of Collaborative Learning Exercises Across

Business Disciplines,” under review at Marketing Education Review



Butler, Daniel D., Jeff Allen, and Raj Echambadi , “Organ Donor Behavior: The Interrelations of

Cognition, Attitudes and Intentions.” Being revised for resubmission to Journal of Non-Profit and

Public Service Marketing.



Daniel D. Butler, The Service Star, Does It Measure What It Is Supposed To Measure?” Data

collected, input. Literature review complete, Target - Training and Development.



Butler, Daniel D. and Jeff Allen, “Race Differences Affecting Attitudes Toward Organ Donor

Intentions,” Data collected, input. Target - Journal of Health Marketing Quarterly.



Butler, Daniel D., BioBait: A Case Study in Leveraging and Commercializing University Funded

Research, Society for Marketing Advances.









BUSINESS AND RELATED EXPERIENCE



Director of International Marketing, B.I.C. Corporation, Orlando, Florida, 1983-1985.

Developed and implemented a broker and distributor network for the exchange of food,

machinery, and petroleum products worldwide.



Shore Excursion Manager, Norwegian Cruise Lines, Inc., Miami, Florida, 1980. Organized and

managed all passenger and foreign tour programs for NCL's Caribbean ports of call. Met with

tour agents and government officials to develop tour operations in foreign countries.

Daniel D. Butler Vita Page 11 of 20

Created on 11/9/2006 9:23:00 AM

Staff Auditor, SunTrust Bank Holding Corporation, Orlando, Florida, 1978. Analyzed and

reported on accounting and operational activities of commercial banks and mortgage companies.



Registered Lobbyist, State University System of Florida, 1979. Lobbied Legislature for $115

million education improvement budget and centers of excellence.





ACADEMIC CONSULTATION



Curriculum and Program Development Consultant, Florida Gulf Coast University, Ft. Myers,

Florida (August 1996 - March 1997). Contracted to establish College of Business vision,

curriculum format, content, and program delivery process. Conducted focus groups with

community and academic leaders providing necessary input for the final business school

offerings. The State University opened in August 1997 and implemented the program.





EXECUTIVE AND PROFESSIONAL DEVELOPMENT PROGRAMS PRESENTED





Butler, Daniel D. (2002, 2003, 2004), „Branding Products Across Strategic Business Units,” and

“Marketing New Products,” W.C. Bradley, Inc.; Char-Broil, Inc., and Zebco, Inc.



Butler, Daniel D. (2003), “Leadership Today - What Makes Sense,” Rotary International

Leadership Development Program, Regional Rotary Club Presidents, Troy, Alabama.



Butler, Daniel D. (1999), “The Marketing Oriented Company: Strategies For Success,” Sony, Inc.

USA.



Butler, Daniel (1998-2002), “Global Market Strategies for the Chemical Industry”, UCB

Chemical Corporation, USA and Belgium.



Butler, Daniel D. (1997, 1998), “How to Market Professional Services: A Primer for CPAs,”

Birmingham, AL. Continuing Professional Education Courses for Certified Public Accountants.



Butler, Daniel D. (1996, 1998), “Customer Satisfaction in the Advertising Domain,” Montgomery

Advertising Federation (October).



Seminars for Reuben H. Donnelley, Inc., (NYNEX and GTE / Orlando Yellow Page Directories)

Vertical Marketing Department; "Professional Services Advertising and Marketing

Segmentation," various presentations to senior management and sales force; New York and

Florida, (February-March 1995).



Seminar for The People's Bank of Tallassee, Tallassee, Alabama. "Customer Satisfaction in

Banking," (June, 1994).



Seminar for Auburn Engineers, Inc., Auburn Alabama. Seminar focused on measuring service

quality and satisfaction; time management as a component of marketing service industries, (May

1992). Continuing outside consultant for the firm‟s marketing strategies.



Daniel D. Butler Vita Page 12 of 20

Created on 11/9/2006 9:23:00 AM

"Services Marketing: What Is It And How Do We Manage It?," (1991), CODOTEL executives

(34 vice presidents and directors): National Telephone Company of The Dominican Republic,

Santo Domingo, Dominican Republic, June 2-6.



"International Financing and Marketing of Technology," (1984), Westinghouse Steam Turbine

World Headquarters and the People's Republic of China, Joint venture, Orlando, Florida.

Presented three month course on the above topics (for China‟s entry into the free market system)

to directors of the Chinese power industry.



"Marketing Techniques for Small Business" (1984), Small Business Developmental Center,

University of Central Florida, Orlando, Florida, November.



"Forecasting Political Risk For Export Operations," (1983), World Trade Council/Melbourne

Chamber of Commerce, Melbourne, Florida, October.





UNIVERSITY COMMITTEE PARTICIPATION



University International Program Committee (2001 - 2004)



College of Business: International business programs committee (1995-present)



Priorities and goals committee, College of Business (1995-2000; 2005-present)



Curriculum redesign committee (1995-1996)



College of Business Technology Assessment Committee (1996)



Strategic planning committee, College of Business (1994-1997; 2005-present)



Library committee, department of marketing and transportation (1989-1999)



Library dean search committee (1995-1997)



Strategic planning committee for Center For International Commerce (1994)



Strategic planning committee, Department of Marketing and Transportation (1991-2000)



Department head search committee (1994)



Master of science in marketing committee (developed MS program) (1992-1998)



Educational & support services committee for SACS reaccreditation (1992)



College of Business scholarship committee (1991; 1992)





SERVICE TO THE UNIVERSITY





Daniel D. Butler Vita Page 13 of 20

Created on 11/9/2006 9:23:00 AM

Guest presentations on global business operations to BUSI 1010; 2010 and other classes on

campus (1989-present)



AU Alumni Club presentations across Southern United States (2003-present)



Advisor: Delta Nu Alpha (Transportation Fraternity) (1997-1999)



Multiple presentations to the regional business community in conjunction with the Small

Business Development Center and Center For Executive Education (1993-present)



Presentations to freshman and parents on the needs and use of technology in the classroom at

Auburn University (1995-1997)



Multiple presentations to the College of Business Advisory Board and MBA Advisory

Board on the state of Auburn‟s business programs (1995 - present)



Presented “The Auburn Experience-U100” quarter-long academic course to freshman. Requiring

freshman to learn such things as e-mail and Internet applications, library resource utilization,

student development skills, etc. (1995)



Seminar, "The North American Free Trade Association and Its Impact on Trade and Employment

in North America," Auburn-Opelika Business Partners in America organization, (1994)



Regional Leadership Conference program, Chi Phi Social Fraternity (1994)



Co-Administrator: Auburn University Graduate Teaching Assistant Workshop (1991). Grant

received to present a program to GTAs to improve their teaching and classroom activities. Post

workshop survey of attendees‟ perceptions and classroom performance suggested the workshop

was very helpful. It has been continued every year since 1991.

Scholarship programs presented:

(Motivational speaking relating to improving scholarship; international and marketing education

opportunities)

AU Athletic Teams (1997-present )

DECA Leadership Day (1997-present)

Eta Mu Sigma - Aviation Fraternity (1999)

Alpha Kappa Psi - Business Fraternity (1997)

Order of Omega (1997)

American Marketing Association (1997-present)

AU Annual High School Leadership Conference (1996)

International Business Club (1995; 1996; 1997)

Alpha Chi Omega Sorority (1995)

Alabama High School Seniors Program (1995)

Kappa Alpha Theta Sorority (1994)

Panhellenic Scholarship program (1994)

Alpha Xi Delta Sorority (1994)

Theta Xi Fraternity (1993)



Chapter Advisor: Tau Kappa Epsilon Fraternity (1990-1992) Auburn University. Named Top

TEKE Chapter in the United States during my tenure.



Daniel D. Butler Vita Page 14 of 20

Created on 11/9/2006 9:23:00 AM

"Europe 92: The New American Challenge," Organized/administrated satellite teleconference,

Auburn University Conference Center, Auburn University, February 22, 1990.



WKIS Radio, Talk show guest, "The Value of a High U.S. Dollar and Its Effect on the U.S. and

World Economy," Orlando, Florida, May 1985.



Rotary Club Presentations, Various topics concerning international business (1982 - present).





TECHNICAL ASSISTANCE PROVIDED AS SERVICE TO THE COMMUNITY



Directed MBA marketing management students in market assessment and marketing plan

development for Capitol Vial, Inc. Plastic containers for the medical and food markets, 2006.

($5000 donated for project)



Directed MBA marketing management students in market assessment and marketing plan

development for WildLife Trends, Inc. Magazine publisher, 2005. ($2500 donated for project)



Directed MBA marketing management students in market assessment and new product

development analysis for Food Source Lures Corporation. Students analyzed new markets,

domestic and international for using patented technology outside the fishing lure market, 2004.



AU Office of Technology Transfer: Business Plan Development for Food Source Lures

Corporation. Developed and implemented plan for Food Source Lures (fishing lures made from

fish food) jointly with Fisheries, Food Science, Industrial Design and external business entities.

For more information contact http://www.fslures.com/news.asp?record_no=2608



AU Office of Technology Transfer: Business and Marketing Plan Development for Plainsman

Armor International, Inc. Developing and commercializing bullet proof fabrics and hard armor

materials for the global ballistics market (ongoing).



Blue Ridge Conference on Leadership, Market Plan Development, Assist in annual business plan

and marketing of the Blue Ridge Conference on Leadership (2002-current). Present annual

program on “The Value of Customer Service to Business Leadership,” Black Mountain, North

Carolina.



Directed study for Lake Shore Reality, Inc. regarding the feasibility of marketing Alabama real

estate in Europe and the Middle East (spring 2002).



Directed study for the Willow Field, Ltd, Canada regarding the feasibility of importing pork ribs

from Europe (2000)



Directed study for Takata / Highland Industries (car air bag and safety belt company) to

determine market potential and investment strategies in Eastern Europe (1997). Resulted in

scholarships being donated to the Central European Studies program.



Directed study for LifeLink of Georgia (non-profit organ donor organization). Assessed factors

affecting minority organ donor intentions (1996).





Daniel D. Butler Vita Page 15 of 20

Created on 11/9/2006 9:23:00 AM

Directed feasibility study for summer 1996 international marketing class. The class client was

Universal Studios, Orlando. Objective was to develop a plan to increase the number of foreign

visitors from six targeted countries by 50%.



Directed home page development for the “Gulf States Initiative” for the Alabama Development

Office, International Trade Area (1996).



Directed feasibility studies in the fall quarter 1995 international marketing class. Assessed

international market strategies for A.D.A.M., Inc. (CD-Rom products) of Atlanta, Georgia.

Company donated over $3500 in software to Auburn University for study.



Directed feasibility studies in summer and fall quarters' 1994 international marketing class.

Assessed export strategies for Cresent City, Inc. of New Orleans, Louisiana. The results are

being used to market the firm's products in South Korea.



Directed feasibility studies in spring 1994 international marketing classes. Assessed international

market potential and strategies for Power Guard's (Opelika, Alabama) tv-cable power backup

units. Results are being used to market their product line in China and India.



Directed feasibility studies in fall quarter 1993 international marketing classes. Assessed export

opportunities for Phillip's Distributing Corporation's "flat fix" product in Latin America. The

studies are being used to market the product in Argentina.



Directed feasibility studies for winter 1993 international marketing classes. Analyzed

international opportunities for Pursell Industries' polymer-coated fertilizer, Sylacauga, Alabama.

The results were used by Pursell to develop their foreign market policies and entry strategy.



Directed fall quarter 1992 international marketing classes in a number of feasibility studies for

Reemay Corporation's row crop covers, Old Hickory, Tennessee. The results were used to help

direct the company's international marketing strategy in Mexico.



Directed 1991 international marketing class to study SPORTZ BLOK sun screen for a Eufala,

Alabama company. The results of the projects facilitated the company attracting international

orders for the client.





PROFESSIONAL ACTIVITIES



Editorial Review Board, Journal of Executive Education (2003-current)

Vice President of Research, Society for Marketing Advances (2002)

Vice President - Membership Southern Marketing Association (Society for Marketing Advances)

(1997)

Vice President - Secretary Southern Marketing Association (Society for Marketing Advances)

(1996)

Track Chair for the following Academic Societies:

Society For Marketing Advances, International Management Development Association,

Southern Marketing Association, Atlantic Marketing Association, Council for Logistics

Management;

Journal Reviewer: Journal of STEM Education: Innovations and Research, Journal of Retailing;

Journal of Business Research; Journal of Advertising, Journal of Marketing Education,

Daniel D. Butler Vita Page 16 of 20

Created on 11/9/2006 9:23:00 AM

Marketing Education Review. and the Journal of International Marketing;

Conference Paper Reviewer: American Marketing Association Educator's Conferences, Society

For Marketing Advances, Academy of Business Administration, Association of

Marketing Theory and Practice, Council for Logistics Management, Academy of

Marketing Science, and the Atlantic Marketing Association;

Textbook Reviewer: Harper Collins, Inc., Irwin College Textbooks, Austen Press, and Houghlin

Mifflin, Inc.





THESIS / INDEPENDENT STUDY SERVICE AND COMMITTEES



Colley, Mary Catherine (2006) The Effect of Networking on the Export Behavior of

Alabama Manufacturing Firms, [finished]



Bradley, Randy, Ph.D. (2006) Strategic Valuation of Enterprise Information Technology

Architecture In Healthcare Organizations, Auburn University, [finished]



Boone, Christopher, Managing Service Inventory In The Supply Chain, Ph.D., (2006) Auburn

University, [finished].



Munene, Catherine Wanjiru, Ph.D. (2004), The Service Delivery Process: An Examination of

How Consumers Evaluate Technology-Assisted Service Encounters In The Retail Banking

Industry,” Edith Cowan Univeristy, Churchlands, Western Austrailia, [finished].



Sims, Robert Harrison, Ph.D. (Spring 2003), The Relative Effectiveness of Biographical Data,

Personality Traits, And Attitudes Toward Cross-Cultural Training in Predicting Expatriate

Success, [finished].



Cole, Michael, Ph.D. (Spring 2003), “Resumes and Recruiters: Validity of Inferences From

Resumes Regarding Applicants Mental Ability and Personality” [finished].



Campbell, Scott K, Ph.D. (Spring 2003) "A Study of Top Management Team Compensation And

Company Performance: A North American Perspective," [finished].



Bartczak, Summer, Ph.D. (2002), “Identifying Barriers To Knowledge Management In The

United States Military,‟ [finished].



Wang, Jifu, Ph.D. , (Spring 2002)” Strategic Challenge, Strategic Responses, and Strategies:

Study of Chinese State-Owned Enterprises,” [finished].



William Schaninger, Ph.D.Spring (2002), “The Workplace Social Exchange Network: An

Empirical Examination,” [finished].



Douglas Adam, Ph.D. (2001) (University of Western Australia), “An Investigation of a

Theoretical Model of Intentions To Seek Medical Evaluation For Self Discovered Breast

Changes” [finished].



Matthew Rutherford (2001) “The Organizational Lifecycle and the Small Firm: Toward the

Identification of Thresholds”, Ph.D. Management thesis, finished].



Daniel D. Butler Vita Page 17 of 20

Created on 11/9/2006 9:23:00 AM

Copeland, Cassandra C. (1999), “An Empirical Analysis of Expressive Voting,” Ph.D.

Economics, finished].



Robin L. Snipes (1996), “A Test of the Effects of Job Satisfaction and Self-Efficacy On Service

Quality and Customer Satisfaction: A Causal Model, Ph.D. Management, [finished]



Matt Moore (1996), "Measures of Graduate Teaching Assistants Effectiveness at Leading

Universities," Ed.D. thesis, [finished]



Lily Ding (1995), “Optimal Static Decision Rules For Allocating Advertising Funds Between

Domestic and Export Markets: The Case of Cotton, MS in Agricultural Economics thesis,

[finished].



Kerry Patrick Meline (1995), "The Effects of Viewer Emotional State and Viewer Program

Involvement on Advertising Effectiveness,” M.S.B.A. in Marketing thesis, [finished].



Simran K. Kahai (1995), "Three Essays On The Economics of Long-Distance

Telecommunications," Ph.D. Economics thesis, [finished].



Antonio Nicholas Bojanic (1994), "The Silver Standard In Two Late Adherents: Mexico and

India," Ph.D. Economics thesis, [finished].



J. William Covington (1994), "The Macon County Secondary School Consolidation: A Historical

Perspective," Ed.D. thesis, [finished].



George Stirling Ford (1994), "Competition In The Cable Television Industry: An Economic

Analysis Of Overlap Variations And Cable Prices," Ph.D. economics thesis [finished].



Neal Charles Davis (1993), "Vertical Economies and Divorcement Laws: An Empirical Study,"

Ph.D. economics thesis [finished].



John B. Stipe (1993), "Decisional Techniques, Process Tracing Methods and Decisional

Guidance: An Experiment," MIS, [finished].



Christophe Rethore (1991), "Export Barriers Encountered By Wine Exporters," Marketing

[finished].



Simran Kahai (1991), Intralata Competition and Local Telephone Rates: The Empirical Evidence,

M.S in Economics thesis, [finished].









Daniel D. Butler Vita Page 18 of 20

Created on 11/9/2006 9:23:00 AM

Statement of Instructional Philosophy - Daniel D. Butler



My responsibility as an instructor is to provide the basic structure and fair evaluative mechanisms

which allow students to be motivated to learn and grow in the academic environment. However,

university learning should be more than this. The goal of university instruction should not be for students

to merely regurgitate the material provided by a specific instructor toward a specific topic. Students from

all levels should be coached and nurtured toward arriving at conclusions on their own. They should be

provided learning opportunities to individually and collectively discover theories, concepts, and

applications. I incorporate hands-on group projects and cases regardless of class level to integrate theory

and concepts with "real world application." I believe all students should be computer literate and require

them to use e-mail, the World Wide Web, word processing, and spreadsheet applications for all courses I

instruct.



It is the collective responsibility of all academics to move toward providing students the wisdom

of "learning for learning sake" and marketable skills. Students' confidence in their ability to make a

difference in their lives and the lives of their fellow man should be nurtured. Consequently, I practice

what I preach in order to make a difference in the lives of the students I touch. All students have the

ability to think for themselves. I voice the belief to students, that only they can make a difference in the

world around them. Each individual has something important to contribute to society, their family, and to

each class. It is the student's choice to sit idle and let others make decisions, or learn to learn what is

important. Each has a responsibility to act for each has been given a tremendous opportunity not

available to everyone domestically or internationally - to learn in a university setting.



It is my responsibility to help students find the theoretical and practical linkage between the topic

at hand, other courses they have taken, and the world environment in which they live. For example,

students often ask why I expect acceptable grammar and spelling in a business class? They ask why I

expect them to apply their English, history, political science, math and science classes in a business class.

To answer these questions, I present students with various scenarios allowing them to discover the inter-

relationship between these courses and the world around them. Ultimately, students learn the importance

of these relationships and begin to have a greater appreciation for their overall education.



Instructors set the tone for the learning environment. Learning and studying on the part of the

student can be as boring or exciting as the instructor desires. In this regard, I try to make learning fun and

exciting even if the topic is difficult or esoteric in nature. I keep a scorecard on the blackboard/overhead

everyday tallying who (the class or me) out-thinks the other in the process leading to conclusions based

on the day's material. I communicate early on that the class should always win since there are more of

them thinking collectively than there is of me. I find this opens up the communication process. As a

result, students know they can share their ideas without the threat of a condescending professor belittling

them. Students grow in knowledge and confidence as they learn from their mistakes and successes, and

they learn to be considerate of others whose ideas differ from their own.



Upon completion of any class I teach, students should: 1) be self-sufficient in the class material;

2) have a better appreciation for the gifts they have to offer the world; and 3) have confidence in their

abilities to be successful in whatever goals they seek provided they are willing to work for these goals.

Without a doubt, I love to be involved with the education process. It is my good fortune to have had the

opportunity to try to make a difference in the lives of students at all levels. I believe I continue to meet

the instructional goals and responsibilities noted above based on my semester teaching evaluations, year-

end performance evaluations, and follow-up with graduates after they leave Auburn University.





Daniel D. Butler Vita Page 19 of 20

Created on 11/9/2006 9:23:00 AM

PROFESSIONAL AFFILIATIONS



Supply Chain Management Professionals Society For Marketing Advances

Academy of International Business Alabama World Trade Association

American Marketing Association







REFERENCES



Dr. Wayne Alderman (SouthTrust Professor) Dr. Ron Rubin

College of Business Dept. of Marketing

501 Lowder Business Building College of Business

Auburn University University of Central Florida

Auburn, University 36849 Orlando, Florida 32816

334-844-4030 407-823-2682

email:alderman@business.auburn.edu email: rubin@pegasus.cc.ucf.edu





Dr. Robert Niebuhr Dr. Dan Gropper

Dean Associate Dean-MBA Director

College of Business 501 Lowder Business Building

Tennessee Tech University Auburn University

Cookeville, Tennessee Auburn, Alabama 36849

931-372-3372 334-844-4060

email:NIEBUHR@tntech.edu email: dgropper@business.auburn.edu









Daniel D. Butler Vita Page 20 of 20

Created on 11/9/2006 9:23:00 AM