YTB Travel, Inc
Non-Profit Fund
Raising Program
Helping Non-Profits Make a Difference
Presented by: Joe Bauer Productions
7514 Girard Ave., Ste. 1431
La Jolla, CA 92037
858-336-5857
Take Your Fund Raising Over the Top !
No Matter What Your
Cause…
Travel is the Ultimate
Fund Raiser!
Our innovative affinity program
provides you with your own online
travel website (similar to Expedia®)
which can help generate thousands
of dollars for your organization
when members and supporters
book their personal travel through
you.
YTB Travel, Inc
Home office in Alton, IL
Publicly Traded - Symbol YTBL
Over 1/2 Billion Dollars in travel booked in 2004
Founded by Lloyd “Coach” Tomer, a retired
pastor who understands the challenges
of non-profit organizations.
Key Industry Alliances: Worldspan, Hotels.com, Priceline.com,
CheapSeats.com, Apple Vacations
The Non-Profit Dilemma
Environmental
Funding is a never
ending challenge
for non-profits Educational
Religious
Social
Medical
Why Travel?
• WORLD’S LARGEST INDUSTRY
– Travel is the world’s largest industry, and growing 23% faster
than the global economy
– 7 Trillion dollar industry in U.S. (over 1 million dollars per
minute)
– Travel is a “big ticket” item producing significant commissions
• UNIVERSAL APPEAL & DEMAND
– Everyone Loves to Travel
– Travel is expected to double to $14 trillion by the end of the
decade
• INDUSTRY MARKET SHIFT
– On-Line Travel is the Fastest Growing Commercial Internet
Segment
– 85% of personal travel is booked online
How can YTB Help?
YTB Provides a “Private Label” booking engine for the non-profit to use and
market to their members and supporters. As members book their travel using
the website it creates a consistent stream of commissions paid by third party
vendors. A significant portion of these funds are paid to the association as
royalties. The booking engine uses the same technology and provides the
same features and prices as other online booking engines such as Expedia®,
Orbitz® and Travelocity®.
Booking Engine Features
• AIRLINE RESERVATIONS • SPORTING EVENTS
• CRUISE RESERVATIONS • CONCERT TICKETS
• HOTEL RESERVATIONS • THEATER TICKETS
• RCI TIMESHARES • THEME PARK TICKETS
• BED & BREAKFAST
• LIMOUSINE SERVICE
• VACATION PACKAGES
• GOLF VACATION PACKAGES
• WEEKEND ESCAPES
• GOLF TEE TIMES
• ISLAND RESORT PACKAGES
• RESTAURANT RESERVATIONS
• RAIL TRIPS
• SPA FINDER RESERVATIONS
• RENTAL CARS
• AND MUCH, MUCH MORE
• SITE SEEING TOURS
A Simple Shift
With 85% of travel booked online you
are not asking members to do anything
they are uncomfortable doing or they
are not already doing. You are only
asking them to shift their activity.
Simply stated, all you
are saying to your
members or
supporters is this:
“We know you are
going to book travel on-
line. All we are asking
is that you book your
travel with us. You’ll
receive competitive
rates or better and
you’ll be helping a
cause you believe in.”
Even a relatively low participation rate by
membership can produce significant funds
Affinity Program Business Model
How to Turn Y our
Vacations Into Donations!
Members/supporters visit association
www.bmutravel.com site to book personal travel
YTB provides turnkey
marketing program
Association receives funds paid by third Association booking engine provides
party vendors - not membership base membership with competitive online rates
Marketing/Promotion
YTB Provides a complete marketing
kit to use with promoting your new
fund raising program. Your marketing
kit includes:
• Display ads
• Posters
• Inserts
How to Turn Your
• Emails Vacations Into Donations!
• Website Banner Ads This y ear when you and your
family start dreaming of far away It’s So Simple To Do
places. Think for a minute about Go to wwwbmutravel.com. And
• Envelope Stuffers helping us spread the gospel
around the world. The BMU has
just launched a new travel service
book y our travel just like using
any of the other travel websites.
You’ll get the same choices and
for Southern Baptists interested the same low rates, but you’ll be
in promoting foreign missions. helping a cause y ou believe in.
Each time you book your travel at www.bmutravel .com 40%
Each time y ou book travel on our
If your organization requires marketing of the travel commis s ions are donated to the Baptis t Foreign
M is s ions Commis s ion
website, the Baptist Missions
Commission will receive 40% of
the travel commissions paid by
material with a customized focus we can the travel companies y ou
use…with absolutely no cost to
help. Let your local consultant know and y ou. This could mean a
tremendous increase in funding
our foreign missions. So
we will be happy to work with you to remember every time you book
travel, think of us.
develop an individualized campaign. www.bmutravel.com
Produce a Financial Windfall
With the YTB program you receive a substantial share
of the revenue from your travel website. 40% of all
travel commissions from the website go directly to your
organization as royalties. Below is an example of the
income potential of an organization.
25,000 Total Membership of association
x 5% participation by members
= 1,250 Participating Members
x $1,700 average yearly usage per member
x 5% Average commission rate
= $ 106,250 in travel commissions
x 40% association percentage
= $ 42,500 in revenue for organization
The Process
Register your group with • Places your group on “Please Do Not Contact” list to
your Association Specialist prevent being called by other Association Specialists
Conduct Due Diligence • YTB will provide any information needed for board
approval. Plus, we will conduct conference calls or
additional presentations.
Complete and Submit • Once application has been received. The booking
Application engine can usually be online in 7-10 business days.
Provide Logo Image File • Association provides an image file of their logo to be
used on the booking engine
Custom Booking Engine • YTB will create, maintain, and house on a secured
Created server a “Private Label” booking engine for the
association
Marketing/Promotion • YTB will provide a turnkey, camera ready marketing kit
Program to be used to promote affinity program with members
and supporters.
Receive Royalty • Funds are distributed after being received by YTB
Checks from YTB Travel
Program Benefits
• Association booking engine provides membership with competitive online
rates
• Relatively low participation rate by membership still produces significant
revenue
• Association revenue paid by third party vendors not membership
• Program operates 24/7 producing perpetual income
• Simple to implement / Simple to manage
• “Private Label” booking engine provides additional exposure
• Trackable commissions
• Turnkey marketing program
• Continued support
• Non-contractual
• High perceived value
• IATAN card
Get Started Today!
Call us: 858-336-5857
We can set an informal meeting to further
acquaint your organization with the YTB
Fund Raising Program.
Or Send an email to :
Joe@JoeBauer.com