Proof of concept Library Promotion Video

Proof of Concept Report Library Promotional Video Author: Judy Beddoni 23rd October 2007 Page 1 of 10 Proof of Concept Report Library Promotional Video Executive Summary Our team was contracted by Mr. Tony from the Randwick Tafe campus to develop a range of design alternatives. A product idea was developed after several discussions and the final outcome was to develop a video based concept to promote the campus library benefits to students. The benefits with producing a Library promotional video are that it will make the students become more aware of what is available to them. Author: Judy Beddoni 23rd October 2007 Page 2 of 10 Proof of Concept Report Library Promotional Video TABLE OF CONTENT EXECUTIVE SUMMARY .............................................................................................................................. 2 1.0 2.0 3.0 3.1 4.0 5.0 5.1 5.2 6.0 7.0 8.0 8.1 8.2 9.0 10.0 INTRODUCTION ............................................................................................................................. 5 TARGET AUDIENCE ...................................................................................................................... 6 PRODUCT CONCEPT .................................................................................................................... 6 DEVELOP A VIDEO THAT WILL PROMOTE THE USE OF THE LIBRARY..................................................... 6 PROJECT ........................................................................................................................................ 6 PROMOTION ................................................................................................................................... 7 CURRENT METHODS ....................................................................................................................... 7 PROPOSED METHOD....................................................................................................................... 7 LIBRARY PROMOTIONAL VIDEO CONTENT .............................................................................. 8 DISTRIBUTION/ACCESS ............................................................................................................... 9 TEAM AND LIBRARY VIDEOS ...................................................................................................... 9 MY TEAM PROMOTIONAL VIDEO CAN BE VIEWED AT THIS LINK: .......................................................... 9 MY LIBRARY PROMOTIONAL VIDEO CAN BE VIEWED AT THIS LINK: ...................................................... 9 CONCLUSION ............................................................................................................................... 10 REFERENCES .............................................................................................................................. 10 Author: Judy Beddoni 23rd October 2007 Page 3 of 10 Proof of Concept Report Library Promotional Video LIST OF FIGURES Figure 1 – Randwick TAFE Library ..................................................................................... 8 Author: Judy Beddoni 23rd October 2007 Page 4 of 10 Proof of Concept Report Library Promotional Video 1.0 Introduction  After forwarding our promotional capabilities video to the campus we were contacted for a meeting to commence a project. Our client is a college campus that has contracted our team to develop a concept for a digital media product to illustrate the Library campus facilities that will benefit students. The client has requested three design options/alternatives to 'prove' our team's concept. This will be achieved by each member of our team completing a library video. After the photographs were taken at the library they were edited in Photoshop and imported into PowerPoint to arrange the presentation than saved as jpegs to be uploaded to the Animoto site. The video was produced at Animoto site after uploading the images produced from the PowerPoint presentation. This is a Promotional Video which shows students what is available at the Randwick TAFE College Library.       Author: Judy Beddoni 23rd October 2007 Page 5 of 10 Proof of Concept Report Library Promotional Video 2.0 Project Project Project Team Develop a Library Promotional Video Producer - Judy Beddoni Larysa Likk - Graphic designer Michael Lord - Photographer The Library can provide students with information and learning tools to increase their potential which can improve learning experiences and provide teachers with new teaching techniques. Make students more aware that the Library exists and is a great place to gain knowledge. Development of a Library Promotional Video for Randwick TAFE Library to be viewed by all students and staff. Project Benefits Specific Objectives Specific Deliverables 3.0 Target audience  All the students who attend the campus and future students. 4.0 Product Concept  Produce a video that will promote the use of the library Author: Judy Beddoni 23rd October 2007 Page 6 of 10 Proof of Concept Report Library Promotional Video 5.0 Promotion 5.1 Current methods   The current methods used to entice students to use the library facilities are actually none. You would only know that it was there if you used building A at Randwick TAFE you would walk passed it. 5.2 Proposed method  Photographs of the library. o Facilities o Location    Edit the photographs in Photoshop and add some text Produce the images in a PowerPoint presentation and save as a jpeg image Slides promoting library o o o o Books, magazines, videos, computers Information for all students Personal assistance Study centre  Upload to the Animoto site to add background sound and produce the promotional video. Author: Judy Beddoni 23rd October 2007 Page 7 of 10 Proof of Concept Report Library Promotional Video 6.0 Library Promotional Video Content Figure 1 – Randwick TAFE Library Author: Judy Beddoni 23rd October 2007 Page 8 of 10 Proof of Concept Report Library Promotional Video 7.0 Distribution/access  The Library Promotional Video should be placed on the TAFE website and accessible to all students who browse the site to check out all the courses available. A CD of the video could be produced and handed out to all the students.  8.0 Team and Library Videos 8.1 My Team promotional video can be viewed at this link: http://mm107tafe.blogspot.com/2007/10/judy-team-video.html 8.2 My Library promotional video can be viewed at this link: http://mm107tafe.blogspot.com/2007/10/judy-library-video.html Author: Judy Beddoni 23rd October 2007 Page 9 of 10 Proof of Concept Report Library Promotional Video 9.0 Conclusion The video has a catchy upbeat background sound with fast pasted images. Students who view this completed Library Promotional Video will be eager to come to the library to gain more knowledge after becoming aware of what is available to them. 10.0 References http://animoto.com/ Accessed 23rd October 2007 Author: Judy Beddoni 23rd October 2007 Page 10 of 10