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humor rhetoric
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Humor, Rhetoric, and Prose

Styles

by Don L. F. Nilsen

and Alleen Pace Nilsen





27 1

The Revision Process

“Shitty First Drafts”

• “All good writers write them. This is how they end

up with good second drafts and terrific third drafts.”



• “I know some very great writers. Not one of them

writes elegant first drafts. All right, one of them

does, but we don not like her very much.”



• “Muriel Spark is said to have felt that she was taking

dictation from God every morning.”

(Lamott [2009]: 112-113)







27 2

Not the First Draft—The Zero Draft



• Donald Murray, an editor at Time magazine

won the Pulitzer Prize in 1954. He said that

most professional writers live by the maxim

that „writing is rewriting.‟”



• Peter Drucker calls his first draft „the zero

draft‟—after that he can start counting.”

(Murray 117)





27 3

• “To produce a progression of drafts, each of which

says more and says it more clearly, the writer has to

develop a special kind of reading skill.”



• “Writers must learn to be their own best enemy.

They must detach themselves from their own pages

so that they can apply both their caring and their

craft to their own work.”



• “Such detachment is not easy. Science finction

writer Ray Bradbury supposedly puts each

manuscript away for a year to the day and then

rereads it as a stranger.”

(Murray [2009]: 118)





27 4

• John Ciardi, the poet, adds, “The last act of the

writing must be to become one‟s own reader. It is,

I suppose, a schizophrenic process, to begin

passionately and to end critically, to begin hot and

to end cold; and, more important, to be passion-hot

and critic-cold at the same time.”



• Author Eleanor Estes says, “At the end of each

revision, a manuscript may look…worked over,

torn apart, pinned together, added to, deleted from,

words changed and words changed back. Yet the

book must maintain its original freshness and

spontaneity.”

(Murray [2009]: 118)





27 5

Simplicity

• William Zinsser says that “The reader is someone with an

attention span of about 30 seconds—a person assailed by

many forces competing for attention. At one time those forces

were relatively few: newspapers, magazines, radio, spouse,

children, pets. Today they also include a galaxy of electronic

devices for receiving entertainment and information—

television, VCRs, DVDs, CDs, video games, the Internet, e-mail,

cell phones, BlackBerries, iPids.



• It won‟t do to say that the reader is too dumb or too lazy to

keep pace with the train of thought. If the reader is lost, it‟s

usually because the writer hasn‟t been careful enough.

(Zinser [2009]: 130-131)









27 6

Aristotle and Rhetoric

• Aristotle gave us the concepts of ethos, pathos and

logos (so we would be aware of the author‟s

perspective (1st person), the audience‟s perspective

(2nd person), and the logical perspective (3rd person).



• Aristotle also gave us inventio (the systematic

discovery of argument) and techne (the learned art

or craft-like knowledge of oratory).

(Graban [2008] 400)









27 7

Aristotle Again

• Aristotle also discussed how to argue

suitably for the occasion (e.g., judicial,

deliberative, or epideictic), how to recognize

the topics relevant for particular audiences,

and how to adjust the speech to the

audience‟s needs, knowledge, and desires.



• He discussed how authors could use wit and

irony to hide their intentions.

(Graban [2008] 401)



27 8

Humorous Rhetoric Today

• “Humor has been linked with critical

expression and argumentative writing since

the 18th-century social and political satire

(Reeves). Research into the language of

humor suggests that many comic forms are

effective means of supporting risk-taking

behavior (Tower), recognizing and reversing

power structures (France), challenging social

orders (Smith), allaying fear, and promoting

dialogic resistance (Greenbaum).”

(Graban [2008] 415).

27 9

• There are encouraging testimonials about

using humor in rhetorical pedagogy to

promote critical thinking (Weber; Daiute),

build community, and encourage intellectual

play and invention (Holcomb).



• At the Conference on College Composition

and Communication, there is an annual

“Humor Night” which has been published as

The Rhetoric of Laughter: The Best and Worst

of Humor Night (Guth).

(Graban [2008] 415)



27 10

• The principal rhetoric and composition

journals have features like “Rire du Jour,”

and funny poems, funny titles, and humorous

polylogs, which point to humor‟s ability to

transcend, and sometimes help solve

everyday problems.



• Humor is also used to deal with such

dissonant topics as error (Williams), grammar

(Hartwell), institutional assessment (Levy),

and students‟ right to their own language.”

(Graban [2008] 415)



27 11

A Sampling of

Humorous Treatments of Serious Topics

• Regina Barreca‟s They Used to Call me Snow White,

but I Drifted,



• Regina Barreca‟s Untamed and Unabashed: Essays

on Women and Humor in British Literature,



• Ronald Berk‟s Professors are from Mars, Students

are from Snickers,



• Gail Finney‟s Look Who‟s Laughing: Gender and

Comedy,

(Graban [2008] 435, 438)



27 12

• Constance Hale‟s Sin and Syntax: How to

Craft Wickedly Effective Prose,



• Phil Hall‟s “Giving Silliness a Chance,”



• Sharon Lockyer and Michael Pickering‟s

“Dear Shit-Shovellers: Humor , Censure and

the Discourse of Complaint,”



• M. Macaulay and C. Brice‟s “Don‟t Touch my

Projectile: Gender Bias and Stereotyping in

Syntactic Examples,”

(Graban [2008] 440, 442)



27 13

• Maureen McMahon‟s “Are We Having Fun

Yet? Humor in the English Class,”



• Alleen and Don Nilsen‟s “The Straw Man

Meets His Match: Six Arguments for

Studying Humor in English Classes,”



• Don Nilsen‟s “The Nature of Implication: Or

How to Write Between the Lines,”



• Don Nilsen‟s “The Wheat and Chaff

Approach to Teaching Composition: Nine

Steps to Becoming the Perfect Writer.”

(Graban [2008] 442-443)

27 14

POINT OF VIEW:



THE NOVEL: THE AD: THE TEXT BOOK:



ETHOS PATHOS LOGOS



TOUGH SWEET STUFFY



1ST PERSON 2ND PERSON 3RD PERSON



SUBJECTIVE SUBJECTIVE OBJECTIVE



INFORMAL INTIMATE FORMAL

27 15

TOUGH LANGUAGE

• Tough language is the rhetoric of Frederic

Henry in Ernest Hemingway‟s Farewell to

Arms:



• “In the late summer of that year we lived in a

house in a village that looked across the

river and the plain to the mountains. In the

bed of the river there were pebbles and

boulders, dry and white in the sun, and the

water was clear and swiftly moving and blue

in the channels.”

27 16

• It is the language of intimacy, the language of

no pretentions. The words are simple and the

grammar is simple.



• The writing is not planned, but just happens,

in a stream of consciousness kind of way—

you are there.



• The sentences are short and choppy. If there

is conjunction it is coordination, not

subordination.



• It is the language of the loosened tie and the

rolled up shirt sleeves, with no pretentious

multi-syllable or low-frequency words.

27 17

• Being egocentric, it is subjective, and

whether it is written from the author

participant or the author omniscient point of

view, it is concerned with communicating

people‟s innermost feelings.



• Tough language is the language of fiction,

and therefore the process of “in medias res”

is totally appropriate to this style—”In the late

summer of that year we lived in a house in a

village that looked across the river and the

plain to the mountain.



27 18

SWEET LANGUAGE

• Sweet language is the language of

advertisors. Walker Gibson calls this

language AROMA (Advertising Rhetoric

of Madison Avenue).



• Sweet language is listener-oriented in

an attempt to seduce listeners into

buying products they don‟t want or

need.

27 19

• It is language full of innovative

spellings, creative grammar, and wild

punctuation.



• Sweet writing contains many sentence

fragments, and would rather flaunt a

grammatical rule than conform to it:

“Winston tastes good like a cigarette

should. What do you want, good

grammar, or good taste?”



27 20

• Sweet language is the language of

sensationalism, the language of superlatives

and hyperbole.



• It is the language of diversion; it plays tricks

on the reader with its puns, its word

coinages, its humor, its packaging, its sex,

and other aspects which have nothing to do

with the product itself.



• It is informal, or sometimes even intimate or

cutesy in tone.



27 21

• Contractions, clippings, blendings, and

deletions abound, making it all the more

cryptic and intimate.



• It‟s full of slang expressions like “no

doubt about it,” “cut it out,” and “where

else?” It can be cutesy, as in “Dry skin?

Not me, darling. Every inch of little me

is as smooth as (well, you know what).”





27 22

• Gibson says that a common kind of coinage

in sweet language is the noun-adjunct

construction (a noun modified by another

noun).



• We see this kind of coinage in

“Speakerphone,” “Fooderama living,”

“decorator colors,” and “Supermarket

selection.”



• The Bell Company praises the beauties of its

“hands-free, group-talk, across-the-room

telephone.



27 23

STUFFY LANGUAGE

• Where tough language is I-oriented,

and sweet language is you-oriented,

stuffy language is it-oriented.



• It is the language of laboratory

experiments , of research papers and

theses and dissertations and scholarly

books, and academia in general.

27 24

• Stuffy language is highly grammatical

and highly formal.



• The syntax contains a great deal of

subordination, and the sentences are

frequently long and complex.



• Infinitives, gerunds, present and past

participial constructions, nominative

absolutes, perfect, progressive, and

passive constructions are almost

totally confined to this style of writing.

27 25

• It is an impersonal style to the extent that

first-person pronouns are seldom allowed.

For this and other reasons, passive

constructions and impersonal constructions

with abstract subjects are common.



• Stuffy language is also the language of

limitations, restrictions and qualifications

because the writer doesn‟t want to make

claims beyond the evidence.



• Limiting (as opposed to descriptive)

adjectives are frequent, as are prepositional

phrases and relative clauses.



27 26

!THE BIRMINGHAM RIOTS:

REPORTED IN THREE DIFFERENT STYLES



• “The police and firemen drove

hundreds of rioting Negroes off

the streets today with high

pressure hoses and an

armored car.”

• New York Times May 8, 1963



27 27

• !“Three times during the day, waves

of shouting, rock-throwing Negroes

had poured into the downtown

business district, to be scattered

and driven back by battering

streams of water from high-

pressure hoses and swinging clubs

of policement and highway

patrolmen.”

New York Herald Tribune

27 28

• !“The blaze of bombs, the

flash of blades, the eerie

glow of fire, the keening

cries of hatred, the wild

dance of terror at night—all

this was Birmingham,

Alabama.”

Time, May 7, 1963

27 29

!SUMMARY OF WORD DEVELOPMENT:



THE NOVEL: THE AD: THE TEXT BOOK:



COLLOQUIAL COLLOQUIAL FORMAL



SLANG: CHARACTER SLANG: AD NO SLANG

DEPENDENT DEPENDENT



MODALS

GERUNDS

INFINITIVES

PERFECTS

PROGRESSIVES



SPELLING = SPELLINGS = SPELLINGS =

CHARACTER CREATIVE CORRECT

DEPENDENT



ANGLO-SAXON ANGLO-SAXON INKHORN TERMS

WORDS WORDS GREEK & LATIN

27 30

!SUMMARY OF SENTENCE DEVELOPMENT:



THE NOVEL: THE AD: THE TEXT BOOK:



VARIED SHORT, CHOPPY LONG, COMPLICATED



FRAGMENTS PERFECT GRAMMAR

COMMA SPLICES



SIMPLE SIMPLE LONG & COMPLEX

RESTRICTIVE MODIFIER

SIMPLE SENTENCES COMPOUND &

COMPLEX SENTENCES



CASUAL PUNCTUATION PERFECT PUNCTUATION



RHETORICAL SENTENCES DON‟T

QUESTIONS MAKE CLAIMS BEYOND

IMPERATIVES EVIDENCE

THEY,YOU,

27 31

!SUMMARY OF PARAGRAPH AND DISCOURSE DEVELOPMENT!



THE NOVEL: THE AD: THE TEXT BOOK:



STREAM OF CASUAL STRUCTURED

CONSCIOUSNESS



INDUCTIVE WHATEVER DEDUCTIVE



NOTE: THE NEWSPAPER IS SUPER DEDUCTIVE BECAUSE

PEOPLE READ HEADLINES; AND MAYBE FIRST PARAGRAPH

(WHO, WHAT, WHEN, WHY, WHERE, HOW); AND LATER

MATERIALS GET BURIED OR CUT



MUCH INUENDO INTIMATE & CUTESY CAUSAL

AND IMPLICATION









27 32

!!SUMMARY OF USE OF FIGURATIVE LANGUAGE



THE NOVEL: THE AD: THE TEXT BOOK:



AUTHOR PARTICIPANT DEPENDS AUTHOR

AUTHOR OBSERVANT OBSERVANT

AUTHOR OMNISCIENT



MAINLY TROPES: MAINLY SCHEMES: LITERAL

IN MEDIAS RES ALLITERATION

METAPHOR ASSONANCE

IRONY RHYME

POETIC JUSTICE CUTESY TONE

SIMILES

ALLEGORIES









27 33

!!!SUMMARY OF PUNCTUATION



THE NOVEL: THE AD: THE TEXT BOOK:



CREATIVE CREATIVE FORMAL USE OF:

PUNCTUATION PUNCTUATION SEMI COLONS

PERIODS

PARENTHESES

DASHES

HYPHENS

RESTRICTIVE AND

NON-RESTRICTIVE

CLAUSES

PROPER

CAPITALIZATION

USE OF ELIPSES …

[SIC]

BRACKETS, ETC.



27 34

(Eschholz-Rosa-Clark [2009]: 105)









27 35

Humor and Rhetoric Web Site

MLA HANDBOOK:

www.mlahandbook.org



The The Impotence of Proofreading (Taylor Mali):

http://www.youtube.com/watch?v=p_rwB5_3PQc

Related PowerPoints



• Archetypes









27 37

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27 38

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27 39

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27 40

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27 41

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27 42

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27 43

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27 44

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27 45

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27 46

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27 47

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27 48

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27 49

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27 51

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27 52


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