Wikinomics: How Mass Collaboration
Changes Everything by Anthony D.
Williams
In-Depth Review Of Social Media
The acclaimed bestseller thats teaching the world about the power of mass
collaboration.
Translated into more than twenty languages and named one of the best
business books of the year by reviewers around the world, Wikinomics has
become essential reading for business people everywhere. It explains how
mass collaboration is happening not just at Web sites like Wikipedia and
YouTube, but at traditional companies that have embraced technology to
breathe new life into their enterprises.
This national bestseller reveals the nuances that drive wikinomics, and
share fascinating stories of how masses of people (both paid and
volunteer) are now creating TV news stories, sequencing the human
gnome, remixing their favorite music, designing software, finding cures for
diseases, editing school texts, inventing new cosmetics, and even building
motorcycles.
There's a power shift underway that's calling into question all our
fundamental beliefs about how the world works. Don Tapscott's and
Anthony D. Williams' penetrating insights in "Wikinomics: How Mass
Collaboration Changes Everything" are a ti mely orientation to the new
world of mass collaboration where peer-to-peer communities consistently
outpace hierarchical bureaucracies. These collaborative communities,
leveraging the powerful new technologies of the Internet, are routinely
accomplishing previously unthinkable results by discarding all the accepted
ways for how large numbers of people get things done.
Tapscott and Williams make a strong case for the proposition that we have
entered a new age with new rules where the nature of the game has
completely changed. The participation revolution unleashed by the Web is
creating a new world where, for the first time in history, large numbers of
people can now work together without having to go through a central
organization. More importantly, these new forms of self-organization
produce smarter, faster, and less costly results than their hierarchical
counterparts. That's why, according to the authors, it's just a matter of time
before these agile new ways of organizing eventually displace the ploddin g
habits of traditional corporate structures.
The new economics of this new world of mass collaboration, which
Tapscott and Williams dub "wikinomics," are based on four fundamental
principles: openness, peering, sharing, and acting globally. Companies,
such as IBM, are discovering that, by breaking down their boundaries and
being open to external ideas, they are outperforming counterparts who rely
solely on their internal resources. Linux is leading the way in inventing new
forms of peer-to-peer organization that belie our notions for how to build
software. Biotechnology firms are redefining the economics of intellectual
property by sharing their discoveries to mutually leverage their collective
knowledge. And the Internet is transforming markets into globa l villages
where people and assets will need to be managed across traditional
cultural and organizational boundaries.
The level of agility, creativity, and connectivity made possible by the new
economics of our new age will raise the competitive bar for all industries.
Consequently, Tapscott and Williams warn that the organizational values,
processes, and architectures of the command-and-control economy are
not simply outdated; they are handicaps on the value creation process of
our fast-arriving future. If you want to be prepared for this future,
"Wikinomics" is a good place to start.
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