COMMUNICATION
Communication
Mission Statement The Department of Communications is dedicated to the development of communications and personal expression in a dynamic global community. The department’s primary focus is high-quality teaching of applied and theoretical subjects. The department provides instruction in a range of communications’ platforms from the Internet to wireless communications to convergence technologies that require constant program assessment, the revision of existing courses, and the development of new courses to meet ever-changing demands. The Communications faculty also provides the theoretical framework and practical application that enables communications practitioners to enhance their knowledge and skills so as to meet ever-changing market demands. Student Learning Outcomes UNF Communications graduates will be able to: Content/Discipline Knowledge & Skills • demonstrate a basic knowledge of; -the role and history of media in American society, -the First Amendment, -legal parameters of media, -economics of media, -how to retrieve and use information, -the moral and ethical considerations of the media, -the role of media in public policy. • perform these media-related tasks; -gather information, -assess information, -analyze information, -use judgment to identify newsworthy stories, -develop sources, -write accurate, fair stories, -photograph or video news events, -work as pat of a team, Critical Thinking Skills • logically manipulate facts and combine that manipulation with insightful
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COMMUNICATION
interpretation of perceptions • contribute to the role of the professional journalist in his/her community by direct involvement in an outreach program Communication Skills • present complex ideas in a clear, grammatically correct English coupled with the ability to write fair, accurate and balanced stories. • demonstrate skills necessary for verbal communication at a level of distinction Assessment Approaches Numerous direct and indirect measures of student learning will be employed to assess mastery of the expect student learning outcomes. Course embedded assessments using a defined scoring rubric (criterion-based rating scale) will be one of the principle assessment approaches. Other direct program learning measures may include capstone projects, pass rates on subject areas tests, student publications, student portfolios, conference presentations, and /or intern supervisor ratings of student performance. Indirect measures may include employer or alumni surveys, exit interviews, student perception surveys, and graduate school placement rates. Career Opportunities For information on the many career opportunities available to Communications majors, go to What Can You Do with a Communications Major at For More Information To learn more about the UNF Communications Department and majoring in Communication, go to:http://www.unf.edu/coas/cva/cominfo.html For a printer friendly version (pdf) click here
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