Embed
Email

PRODUCT DEVELOPMENT IN COMPETITIVE ENVIRONMENTE

Document Sample
PRODUCT DEVELOPMENT IN COMPETITIVE ENVIRONMENTE
IRDA (Protection of Policyholders‟ Interests)

Regulations, 2002 (life)









S.P. SUBHEDAR

Sr. Advisor, Prudential Corporation Asia Ltd.

22nd January 2003





1

Agenda



 Background



 Identifiable Risks An Individual Faces



 How Those Are Addressed By The Regulatory Authority



 Protection of Policyholders‟ Interests



 Policyholders‟ Reasonable Expectations (PRE)



 IRDA Regulations



 Safety Net For The Policyholders



 Conclusion







2

Background



 An individual becomes a policyholder after he/she buys a life

insurance product.



 Protection of the individual‟s interest starts once he/she gets

interested in buying a life insurance product.



 The individual clearly has considerably less knowledge about the

product than the insurer or his intermediary.



 People expect to be able to evaluate and buy a product in a truly

competitive market with the confidence that there is a regulatory

system that will provide an environment of trust.







3

Identifiable Risks An Individual Faces



 While buying a life insurance product, the three identifiable risks

that an individual faces are:

- the insolvency of the insurer;

- a failure to understand the product - hence purchasing

a product that is inappropriate; and

- a failure of the product to meet its forecast or perceived

performance.



 For individuals, purchases of life insurance products are rare, and

therefore there is little personal accumulation of experience and

understanding.



 Individuals therefore heavily rely on the insurer and its

intermediary for guidance.

4

How Those Are Addressed By the Regulatory

Authority



 The risk of insolvency of the insurer is addressed by the

regulatory authority through :

- Investment Regulations;

- Appointed Actuary Regulations; and

- Assets, Liabilities Valuation and Solvency Margin

Regulations.



 The other two risks are addressed by the regulatory authority

through the Protection of Policyholders‟ Interests Regulations.



 This presentation deals with the Protection of Policyholders‟

Interests Regulations from life insurance consumers‟ perspective.







5

Protection of Policyholders‟ Interest



 The protection envisaged from the perspective of life insurance

services consumer is at the:

- point of sale;

- time of completing the proposal for life insurance;

- proposal processing stage;

- time of policy servicing;

- time of claim settlement;

- grievance redressal stage; and

- in policy wordings.



 While the regulatory authority aims at ensuring financial viability

of the life insurers, the policyholders need to have a safety net in

the event of life insurer‟s inability to meet its policy liabilities.



6

Policyholders‟ Reasonable Expectations (PRE)



 It would be useful here to understand as to what constitutes

Policyholders‟ Reasonable Expectations (PRE).



 There is no formal definition of PRE.



 The working understanding relates to three main areas, viz.:

- the treatment of with profits policyholders through bonus

declarations;

- the basis on which unit prices are determined for unit linked

business; and

- the exercise of any discretion the company may have, to alter

the terms and conditions applicable to existing policies,

especially in the area of charges under unit linked policies.



7

Policyholders‟ Reasonable Expectations (PRE)

(Contd..)



 An Appointed Actuary has to ensure that his actions fulfill the

PRE.



 The Actuarial Society professional guidance requires that:

“The Appointed Actuary must take all reasonable steps to ensure

that the new policyholders are not misled with regard to their

expectations, e.g. in connection with illustrations at the point of

sale”.



 This guidance has been issued with the concurrence of the

Authority.









8

IRDA - Regulations - At the Point of Sale



 The process at this point of time is regulated by legislation and

also through self-regulatory mechanism created by the life

insurers and intermediary association/s.



 The regulations explicitly lay down the norms for various

disclosures so as to facilitate informed decision making by the

customers.



 The regulations also lay down that “In the process of sale, the

insurer or its agent or any intermediary shall act according to the

code of conduct prescribed by” :

- the Authority; and

- the self-regulatory bodies of the insurers and intermediaries.





9

IRDA Regulations - At the Point of Sale (Contd..)



 The illustrations create expectations in the prospective

policyholders and a life insurer has to ensure that those remain

reasonable and are managed.







 The regulations are not clear whether “the process of sale”

includes illustration.







 The illustrations form an important part of “the process of sale”

and need explicit reference in the regulations.









10

IRDA Regulations - At the Point of Sale (Contd..)



 The regulations prescribe ceiling on rider premium/benefit:

- health related rider premium ceiling: 100% of premium

under basic product in case of term and group products;

- ceiling in all other cases: 30 % of prem. under basic product

- rider benefit not to exceed the sum assured under basic policy



 Possible IRDA concern: If the rider premium are high as compared

to the basic policy premium, the maturity benefits, in the

policyholder perception,might not be considered commensurate

with the premium paid.



 This may possibly be changed as the market matures







11

IRDA Regulations - Completion of Proposal Form



 Proposal information forms the main input for underwriting the

proposal and the proposer shall give all information required by

the insurer to underwrite the proposal.



 Since life insurance is a contract of “good faith”, understanding

the provisions of Section 45 of the Insurance Act is very important

for the proposer.



 The regulations require a life insurer to “prominently state in the

proposal form the requirements of Section 45 of the Act”.



 Regulations require that the life insurers shall endeavor to get the

nomination effected so as to facilitate expeditious death claim

processing.



12

IRDA Regulations - Proposal Processing Stage



 The regulations require that the proposals are processed with

speed and efficiency.



 All decisions must be communicated in writing within a

reasonable period not exceeding 15 days from receipt of proposal.



 Perhaps the regulations could require the life insurers to have

transparency in communicating underwriting decisions.









13

IRDA Regulations - Policy Document Wording



 The regulations require policy wordings to be clear in specifying

the product features and flow of benefits.



 The exclusions are required to be clearly stated as also the

special clauses.



 The regulations require the insurers to provide “free look” period

of 15 days from the date of receipt of policy document and to

invite the attention of the policyholder to this provision.



 The policy wordings needs to be customer friendly. Can the

wordings for certain clauses be standardized ?









14

IRDA Regulations - Policy Servicing



 The regulations do envisage time-frame for providing various

services by the life insurers.



 No mechanism is outlined for ensuring compliance.



 The regulations could require the industry to evolve a monitoring

mechanism like that evolved by the Insurance Marketplace

Standards Association (IMSA) in the US.









15

IRDA Regulations - Claim Settlement



 The regulations require that the policy document “shall state the

primary documents which are normally required to be submitted

by a claimant”.



 The regulations also lay down time-frame for various claims

activities.



 As in policy servicing, no mechanism is envisaged for monitoring

compliance.



 Regulations may require the industry to evolve mechanism like

that evolved by IMSA in the US.



 The period of six months, from the time of lodging claim, allowed

for claims investigation is long.



16

IRDA Regulations - Grievance Redressal



 The regulations require that “Every insurer shall have in place

procedures and effective mechanism to address the complaints

and grievances of policyholders”.



 The information about this machinery and about the Insurance

Ombudsman shall be communicated to the policyholders along

with the policy document.



 The regulations may require an insurer to associate a person of

eminence from public life to provide transparency to the grievance

redressal process.









17

Safety Net For the Policyholders



 The principle or subordinate legislation must provide for the

establishment of a statutory body, to be called the Policyholders

Protection Board, to administer the protection schemes.



 In the event of liquidation of an insurance company, the Board

shall secure continuity of insurance with benefits restored up to a

specified percentage.



 This protection could be funded in two ways:

- by raising a levy on the life insurers‟ premium on an ongoing

basis; or

- by charging a levy on the life insurers‟ premium in the year in

which support is required.



18

Safety Net For the Policyholders



 In the UK, the second approach is followed. The stipulation is that

the levy:

- may not exceed 1% of the premium income liable to the levy

in any one year; and

- may be imposed to meet expenditure already incurred, or

which is expected to be incurred within a year.



 The Authority may consider evolving a „Safety Net‟ structure

similar to the one in the UK.









19

Conclusion



 The process of consumer protection starts right from the time an

individual becomes interested in buying life insurance product.



 People expect the regulatory system to create an environment of

trust in which they can buy with confidence.



 The identifiable risks that individuals face while buying life

insurance are addressed by the regulatory system.



 Life insurance purchases being rare, prospective buyers have to

heavily rely on the insurers and their intermediaries for guidance.









20

Conclusion (Contd..)



 Protection of Policyholders‟ Interests Regulations are designed to

ensure that protection is provided at various stages.



 Regulatory structure must facilitate meeting of PRE by the

Insurers.



 Regulations are comprehensive and would get sharper as the

market matures.



 A monitoring mechanism, like IMSA has in the US, needs to be

evolved to ensure compliance.



 Regulations must provide for safety net to the policyholders in the

event of failure of insurers.

21

Thank you









22


Related docs
Other docs by kylemangan
European Commission Insurance Solvency II
Views: 32  |  Downloads: 5
Consumer Assistance Training Online
Views: 3  |  Downloads: 0
STATISTICS
Views: 61  |  Downloads: 5
Pivots
Views: 3  |  Downloads: 0
Final2008Summer_SFC Newsletter.indd
Views: 20  |  Downloads: 0
By registering with docstoc.com you agree to our
privacy policy

You are almost ready to download!

You are almost ready to download!