THE BUSINESS
COACH
@ SYDNEY BUSINESS SCHOOL
hone these skills, which they can
INSIDE BUSINESS COACHING – apply in their work environment. The
course will also enable practising
THIS ISSUE the 21st century approach coaches to formalise their
understanding of their discipline and
Business Coaching – 1
to management! obtain a formal qualification.
a 21st century approach oday’s business world is vastly Twenty-first century management
to management
T different from the business
world of a decade ago. Constant
skills include mentoring, coaching
and facilitation, skills which were
New Master of 1
Business Coaching change is now the norm. not required in times past, when
Businesses form alliances with management was more
Who uses Business 2 competitors, customers and hierarchical.
Coaches and Why? suppliers. The workforce is The new Master of Business
diverse. IT has enabled people to Coaching at Sydney Business
The Internal Business 2
work together across the globe. All School is a response to the need of
Coach
these changes have led to a businesses to develop these skills.
A short glossary of 2 change in the qualities demanded The course will give people both a
coaching terms of leaders. Leaders must adopt theoretical understanding of the John J.Glynn,
new approaches in order to get latest management thinking and Dean, Graduate School of
Business Coaching – 3 the best from their people.
a Growth Industry the opportunity to develop and Business, University of Wollongong
What is included in 3
the Master of Business
Coaching?
NEW MASTER OF BUSINESS COACHING
Student Profiles 3
The Future of Business 4
at Sydney Business School in 2008
Coaching
more likely to achieve sustainable
Contact details 4 success with clients than the ‘telling’
approach of traditional management
consultants.
This combination of the academic
rigour and research expertise of the
Graduate School of Business and
the applied knowledge and practice
of Shirlaws has enabled us to create
a Masters programme based on the
ydney Business School is Master of Business Coaching.
S part of the Graduate School
of Business, a faculty of the
Sydney Business School is
latest research but also on
experience of what works in
developing the Master of Business practice. The programme is ideal for
Sydney Business School University of Wollongong. In managers seeking to update their
Coaching with Shirlaws, an
Level 14, 175 Liverpool Street, addition to general Masters skills and for coaches working in the
international business coaching firm
Sydney NSW 2000 courses such as the MBA, we unregulated business coaching
with offices based in Australia, New
Telephone: 1300 727 622 have a range of specialist masters market where having a Master of
Zealand, Spain, UK and USA.
Email: sbs@uow.edu.au such as the Master of Science Business Coaching will demonstrate
Shirlaws’ success is based on the
Website: www.uow.edu.au/gsb/ (Logistics) and from 2008, the
idea that a coaching approach is professional competence.
THE BUSINESS COACH @ SYDNEY
Who uses Business Coaches and why?
any different organisations particularly appealing to Small and their leadership capabilities and
M hire the services of business
coaches. For some, the reason is
Medium Enterprises (SMEs). change the culture of their
organisations.
In a 2007 survey, 62% of SMEs
quite simple, they do not have
globally and 76% in Australia gave For large organisations, there is an
the expertise or resource in-
recruitment and retention as the advantage in having an outside
house which the business coach
biggest challenges they face. Chris person come in to challenge and
can bring.
Dionne, global director of Shirlaws, help develop more robust business
Business coaches use a less said the research showed SMEs goals and strategies. The business
directive approach than are now focused on getting the coaching approach appeals to
consultants and support their right culture in place and attracting organisations seeking to develop
clients in developing their own the right people. Business coaches their own solution and improve
solutions. This approach can be are key in helping SMEs improve their skills base.
The Internal
Business
Internal business Coach
nternal business coaches give
coaches understand I organisations access to business
coaching experts who also have
the business and indepth knowledge of the organis-
ation, its people, its processes and its
environment. As such, they can be
help colleagues valuable contributors across the
organisation, using their ability to ask
define and achieve questions in a nonthreatening way
and their facilitation skills to help their
colleagues define their goals and how
business goals
they can achieve them. They help
groups work well together and can
help reduce conflict, resulting in
more productive teamwork.
A Short Glossary of Coaching Terms
BUSINESS COACHING COUNSELLING/THERAPY personal goals. It is not counselling
Based on a partnership model Helping individuals with personal or therapy.
where the coach and client work difficulties.
MENTORING
together, with the coach using
EXECUTIVE COACHING A supporting relationship where a
techniques such as facilitation to colleague guides a less experienced
Helping executives set and achieve
help businesses to define and colleague. Mentors provide access
organisational goals.
achieve their goals. to networks and offer advice, but do
FACILITATION not provide hands-on training.
CONSULTANCY
Helping groups work through
Providing expertise to clients who TRAINING
processes, meetings etc.
require a particular type of Imparting knowledge and skills,
knowledge or service for a specific LIFE COACHING whether one-to-one or group, formal
period of time. Helping individuals set and achieve or informal format.
BUSINESS SCHOOL
BUSINESS COACHING – about the lack of development, the
lack of clarity about the nature of
A Growth Industry business coaching and a lack of STUDENT
understanding about what
constitutes best practice. All the
indicators suggest that business
PROFILES
he Executive and Business
T Coaching industry is one of the
culture is either ‘very important’ or
‘important’ to the success of their coaching is a young industry with
he Master of Business
fastest growing industries around
– growing at about 40% a year,
organisation. Research by Clegg et
al (2005)* found that business
huge opportunities for personal
and company growth. T Coaching has been designed
to appeal to a broad range of
according to the Economist coaching is in the early stages of *Clegg, S.R. et al. (2005) Business coaching:
challenges for an emerging industry, people interested in business
(Dec.2005). Worldwide, revenues development in Australia and that Industrial and Commercial Training, vol. 37 coaching:
from coaching were US$1.5 billion business coaches are concerned No.5 pp. 218-223
in 2007, with Australia’s share of • those already working as
this US$105 million, according to business coaches without a
a survey carried out for the formal qualification,
International Coaching Federation
• those working in companies as
by Pricewaterhouse- Coopers.The
internal coaches,
Australian Institute of
Management says that over 70% • those working as
of its members hire coaches. individual/executive coaches
who wish to strengthen their
Research from the Chartered
business understanding,
Institute of Personnel and
Development found that 99 per • consultants or counsellors who
cent of employers accepted that wish to develop their coaching
coaching can deliver tangible skills,
benefits to both individuals and • career changers, (e.g. those
organisations, yet half of these who have been re-trenched
organisations struggled to find and wish to strengthen their
accredited coaches. More than portfolio),
seven out of ten (72%) identified
improving individual and business • and managers who wish to
performance as the main develop coaching skills as part
objectives for developing a of their management approach.
coaching culture. An Note that 47% of UK companies
overwhelming majority (93%) of surveyed by the Chartered
respondents using coaching said Institute of Professional
that they believe that a coaching Development in 2006 train line
managers in coaching skills.
What is included in the
MASTER OF BUSINESS COACHING?
he Master of Business Management. Students then student’s programme will allow
T Coaching comprises eight
subjects, including two electives.
undertake a research project
related to business coaching.
them to update their existing
knowledge, strengthen their skills
Students start with an Introduction portfolio and formalise their
The two electives can be chosen
to Business Coaching and Applied qualifications.
by the student to complement their
Coaching Skills. Students then go
existing skills. For example, one The Master of Business Coaching
on to apply these skills in
Leadership and People student might choose Marketing will be delivered at the Sydney
Management, Business Coaching and Finance, while another might Business School, via a combination
Strategy and Planning, Innovation, choose Logistics and Project of intensive face to face sessions
Improvement and Change Management. In this way, each and eLearning support.
THE BUSINESS COACH
@ SYDNEY BUSINESS SCHOOL
The future of BUSINESS COACHING
BY CHRIS DIONNE, SHIRLAWS inspiring and shaping others are
now required to be multi-tasked
he future of business and the individuals. There is now a
T broader skills now required for
future leaders and industry
requirement to have not only
traditional technical skills, but new
participants have never been more and future leaders will be required
relevant than now. to be much better communicators
and competent “to draw the best”
With the phenomenon of
out of people, and to ensure
“coaching” well and truly upon us,
people are provided with the best
it is clear that there is a real
opportunities by the manager.
opportunity to consider obtaining a
broader range of skills, with a Based on research in over 39
stronger weighting on people countries and 450 businesses, the
management, using a formulated challenges for the future will be
methodology, let’s call that businesses, a “blended culture, staff retention and
coaching. This is particularly communication approach” covering succession. It will be critical to
apparent in today’s business a broader range of disciplines and
ensure that leaders address these
environment. more complex skills will be required
predicted issues proactively. They
by managers in the near future
Today’s market place is not only all have a “soft element” to them
than perhaps ever before.
dynamic and fast-paced, there is a and will require people to have the
need to enhance, deliver and Unlike a few years ago, managers, balance and skills to ensure the
utilise different skills. In coaches and people involved in most effective path is followed.
Interested in the SBS 2008 Business Coaching. Postgraduate
Coursework Application forms can
be found at www.uow.edu.au/
CONTACT DETAILS MASTER OF BUSINESS prospective/apply/index.html and
should be submitted by 30
For further information on the
Sydney Business School’s
COACHING? November 2007.
Interviews with prospective
Master of Business Coaching,
he Master of Business where you can meet SBS and
please contact:
Dr Grace McCarthy
T Coaching is an exciting new
qualification both for managers
Shirlaws staff, find out more about
the programme and have your
candidates will be held in
December 2007 and candidates
will be notified by the end of
Coordinator, and coaches. However, before you questions answered. To register December 2007.
Master Business Coaching, apply, think seriously about the your interest in attending the Open
Evening, please contact Pauline The Master of Business Coaching
other commitments in your life
Sydney Business School Oei-Kalyaprasit at will begin in February 2008 at
and whether you have the time to
Level 14, paulineo@uow.edu.au Sydney Business School and will
devote to this very demanding
175 Liverpool Street take two years to complete part-
course. An Open Evening will be Applications are already being
Sydney NSW 2000 time. The Sydney Business School
held on 1st November at SBS accepted for the 2008 Master of
Phone: +61 2 4221 4880 offers state of the art facilities in a
Email: unique learning environment.
grace_mccarthy@uow.edu.au Located in the heart of Sydney’s
Central Business District and
overlooking Hyde Park, SBS has
2000 square metres of tailored
learning and teaching space,
including a business-focused
library with access to over 51,000
journal titles, 200,000 journal
volumes, 250 online databases of
journal articles and 4,000 ebooks.