Sr. Online Designer (2005 - 2007)
JARED LAROCK Responsible for reviewing and approving,
STRATEGIC CREATIVE DESIGNER test new email templates. Developed unde
. clients to ensure deliverability. Design use
Concept and build flash web banners usin
PROFESSIONAL EXPERIENCE content/maintenance. Participated in a ran
2003 - MDC Holdings - Richmond American Homes - Denver, CO
Present Online Designer (2003 - 2005)
Sr. National Interactive Creative Manager (2011 - Present) Responsible for concepting and design, E
National Interactive Creative Manager (2008 - 2011) design/development/testing.
Directed in-house and contracted creative talent. Tasks include reviewing, approving, Develop flash web banners using Actionsc
design to execution, quality assurance, tracking link accuracy and maintenance for all
online initiatives. Accountable for achieving statistically successful and competitive web
Prior Experience
advertising campaigns. Analyze performance results and adjust them to be competitive
Sr. Online/Print Designer (2002 – 200
in a dynamically changing environment. Contributed in Social media, email marketing
Online/Print Designer (2001 - 2002)
and SEO task forces to provide strategic design recommendations. Managed 60+
unique emails a week, 100+ web banners a month, 2 National promotions and 2
sweepstakes marketing campaigns a month.
Accomplishments
Contact Information
Art directed Richmondamerican.com redesign. First year comparison generated www.jaredlarock.com
143% more new leads with a traffic-to-lead conversion of 67% and a lead-to-sale
conversion of 25%. jared@jaredlarock.com
Successfully maintained email click-to-open rates at 24%, compared to industry 303.946.2413
statistics at 4%.
Redesigned national campaign email templates increasing lead conversion by 4%.
Lead designer for Realtor online program that generated a conversion-to-sale rate
Education
of 18%.
Pacific Northwest College of Art
Supervised web banners with over 12 million impressions per month and advertised
Portland, OR
on over 20 websites.
Major: BFA Graphic Design
Simplified and developed process for sending dynamic emails. Reduced 18 unique
templates to 1 version. Scholarship
Helped reduced campaign costs by approximately 50% by - Lloyd Reynolds Scholarship
developing a dynamic microsite. - Bernard and Gertrude Heims
Jr. Online Art Director (2007 - 2008)
Mentor, train and lead a team of designers to achieve brand consistency. Designed and Skills
created flash animations, flash banners and email templates. Worked directly with Web Design HTML
creative director for all Richmond American branding including website, online Mobile CSS
Interface
Design Javascript
collateral, promotional materials and internal projects. Developed wireframes, mock- Graphic
Design PHP
ups, task flows, and UI specifications to assist with business needs. UXD
Design Actionscript
Storyboard TweenLite
Wireframes
Accomplishments Analytics
SEO Management
Redesigned Realtor account signup form resulting in decreased abandonment rate Leadership
by 25%. Communicat
Designed enhancements on Request More Information form, which decreased or
abandonment rate by 10%. Photoshop Marketing
Illustrator Strategy
Developed workflow for national campaigns to demonstrate functionality with all InDesign Multitasking
tactics. Flash Fast-paced
Dreamweav Detail
Design, developed and tested a new email template that Visio
er oriented
improved performance by 30%. OmniGraffle + more
LE
Tridion CMS
BlueHornet
Exact Target
Mediaplex
Tridion CMS
Exact Target
Other Experience/Training
Flashforward
2000 NYC / 2005 San Francisco
Human Factors Class/Certificate
The Science and Art of
effective Web Design