Small Business Resource
Power Point Series
Publicity
Prepare A Publicity Kit
Your publicity kit should include:
a cover letter in your publicity kit (especially
useful for occasions you are never prepared for)
photographs of yourself and products and
successes in your publicity kit.
professional and personal information in your
publicity kit.
Prepare A Publicity Kit Cont
maintain a biographical file especially quality
testimonials and media coverage
promotional material in your publicity kit.
up to date press releases in your publicity kit. (have
more than one version to suit the circumstances)
and keep everything UP to DATE
Press Releases
Your press release must sound like news and be
timely. Keep it under a page in length.
Write an attention-getting headline – A.I.D.A
Attention / Interest / Desire / Action. Even
create a publicity stunt to make your own news.
Press Releases Cont
Relate your press release to current news or
happenings.
Don't make your press release sound like a sales
ad.
Check grammar and spelling
All your statements should be true and credible.
Press Releases Cont
Have all your contact information on your press
release.
If you don't have the time, hire a professional to
write your press release.
Remember, a successful press release can reach a
very wide audience at a low cost
Publishing Advice
Start by compiling a list of resources to submit
your press release.
If publishing on line do not spam your press
release as this is not advisable.
Publish your press release and full publicity kit on
your Web site or e-mail newsletter.
Where to Publish – Online?
Publish your press release and full publicity kit on
your Web site or e-mail newsletter.
Submit your press release to targeted e-zines.
Submit your press release to targeted web sites.
Submit your press release to targeted
newsgroups.
Where to Publish – Online?
Submit your press release to targeted online forums.
Submit your press release to targeted email
discussion groups.
Submit your press release to internet radio
stations.
Where to Publish – Offline?
Submit your press release to targeted print
newsletters.
Submit your press release to targeted print
newspapers.
Submit your press release to targeted print
magazines.
Where to Publish – Offline?
Submit your video press release to targeted TV
stations.
Submit your audio press release to targeted radio
stations.
Or get interviewed on the above media.
What to Publish????
Announce new or unusual services in your press
release.
Announce new store or office relocations in your
press release.
Announce store or office expansions in your
press release
What to Publish????
Announce new low prices in your press release.
Announce a new seminar you are promoting in
your press release.
Announce special employee accomplishments in
your press release.
What to Publish????
Announce your memberships in clubs, associations,
and business groups in your press release.
Announce your attendance at conferences, expos,
and tradeshows in your press release.
Announce special business accomplishments in
your press release.
Announce awards your business has won in
your press release.
What to Publish????
Announce new or unusual features on your Web
site in your press release
Announce contributions you've made to your
community in your press release.
Announce unusual or special events in your press
release.
What to Publish????
Announce new services or products you’re
offering in your press release.
Announce new partnerships, alliances, and
contracts won.
Announce annual reports, financial statements,
and case histories in your press release.
Don’t Forget
Contact the person in charge and ask them the
criteria for submitting a press release to them.
Always do a follow-up call with the person in
charge after sending your press release.
And keep records for future opportunities.
PowerPoint Content
As such, the contents should not be relied upon and
professional advice should be taken in specific cases.
In addition, none of the content of this PowerPoint
or related publications or links will form any part of
any contract between us or constitutes an offer by
Small Business Resource Ltd
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Resource Ltd.
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“This Powerpoint has been sourced from Small Business Resource
Ltd.”
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