NAME:
THE WIDE, WIDE WORLD OF SPORTS MARKETING
THE WIDE, WIDE WORLD OF SPORTS MARKETING
Objective A Explain what the sports industry is.
1. What are the six things that the sport industry consists of?
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2. What four things does the sport product include?
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3. What are the three things that make up the sporting event?
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4. What are the four categories of sporting goods?
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5. What four types of personal training are available to professionals and amateurs?
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6. What are six ways people get sports information?
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7. Why do businesses sponsor sporting events?