In 2010
HANNOVER MESSE will
provide a decisive impetus
for opening up new growth
markets.
Prof. Dr.-Ing. Hans-Peter Keitel,
President of the Federation of German Industry
Global Business & Markets
International Exhibition for Economic Development,
Foreign Investment and Joint Ventures
Hannover · Germany
GET NEW TECHNOLOGY FIRST · 19 – 23 April 2010
www.global-business-markets.com
In 2010 your business
will get new impetus
HANNOVER MESSE is the most international industrial show. So when a company exhibits
here, it is ready to face up to foreign competition. Next April the world’s most innovative
companies will be in Hannover to present their new products and pioneering solutions at
a single global marketplace. So if you want the best possible overview of industrial trends
in world markets, you have to be at HANNOVER MESSE: it’s as simple as that. In 2010
Global Business & Markets will showcase the latest initiatives designed to promote new
technologies and international joint ventures worldwide. Meanwhile this Forum is proving
more popular each year with experts, who find it an ideal platform for exploring issues
in foreign trade and relocation management. An important event is this regard is our own
Lower Saxony Foreign Trade Conference, which takes place once again in 2010.
I am therefore pleased to assume the role of official patron for Global Business & Markets.
It is important for German business enterprises to stay informed about developments in
industrial policy and changing policy aims in foreign markets. Niedersachsen Global GmbH,
the new business promotion corporation for Lower Saxony, assists small and medium-
sized enterprises with a whole range of measures aimed at developing new contacts abroad.
To all those companies and international organizations that will be gathering at Global
Business & Markets in April for five days of international networking, I wish every success.
Yours sincerely,
Christian Wulff
Premier of Lower Saxony
2010 will show that business enterprises that exhibit at HANNOVER MESSE are putting
themselves on course for sustained growth. Instead of just waiting for the world economic
situation to improve, they will be leading the way by venturing into new markets with innova-
tive products. That’s the kind of entrepreneurial initiative for which HANNOVER MESSE
provides the all-important global context. SMEs in particular use HANNOVER MESSE as
a platform to position themselves globally with their latest innovations. And Global
Business & Markets is the foreign trade platform par excellence at HANNOVER MESSE,
as it brings together know-how and services for exploring new markets in other
countries and offers unrivalled opportunities for networking at an international level.
By positioning Global Business & Markets in Hall 27 – right next to our new focus themes
MobiliTec and Renewables – we are sending exhibitors a clear signal. In other words, this is
your chance to demonstrate – at Global Business & Markets – that you are a reliable partner
ready to support exhibiting companies in their drive towards international expansion.
Finally, I should like to say a special thank-you to the state of Lower Saxony, the Federation
of German Industry, our various industry associations and the partners of Global Business
& Markets.
Yours sincerely,
Dr. Wolfram von Fritsch
Chairman of the Board of Deutsche Messe
2
Your ticket to global markets
Global Business & Markets is the dedicated foreign trade platform at HANNOVER MESSE, offer-
ing ideal opportunities for establishing and nurturing international business contacts. As an
exhibitor at Global Business & Markets you can reach a global audience and tell people about
your initiatives, areas of expertise and services.
The presence of high-ranking economic delegations, who come to Global Business & Markets to
talk to visiting industry professionals, is a great opportunity for you to broaden the scope of your
international business contacts.
Make new, high-calibre business contacts, find suitable joint-venture partners and compare
notes with fellow professionals at an international level. Through its b2fair Matchmaking Event,
Global Business & Markets puts you in touch with the right business partners. By carefully pre-
selecting likely business contacts and arranging appointments in the run-up to the show, we can
help you make the best use of your time as an exhibitor – before, during and after the show.
Global Business & Markets is the “catch-all” name for all international initiatives and events
at HANNOVER MESSE, established for the purpose of supporting the foreign business activities
of exhibitors and visitors. With a presence at this event you can expect to get the attention
of 6,000 exhibiting companies and organizations at HANNOVER MESSE, as well as the interest of
some 200,000 visitors.
A joint initiative by the Federation of German Industry (BDI) and HANNOVER MESSE under the
patronage of the Premier of Lower Saxony, Christian Wulff, and these partners:
3 www.global-business-markets.com
In 2010 the show will be
a global meeting point
The foundations for your success
HANNOVER MESSE 2009 offered an excellent display environment for international technology
suppliers, and consequently attracted huge interest worldwide. 4.9 million business contacts speak
for themselves:
→ a total of approx. 206,500 visitors
→ from 84 countries
→ with 95 % classed as trade visitors
→ some 30 % of the visitors stated that HANNOVER MESSE was the only trade fair they were
attending in 2009
→ approx. 70 % are already planning to return in 2010
Foreign visitors according to region
HANNOVER MESSE is the global marketplace of choice for decision-makers from all over the world:
Europe
EU: 58 %; Rest of Western Europe: 9.4 %; Rest of Eastern Europe: 2.4 %
69.8 % 18.8 %
Asia
America 7.0 %
1.2 %
3.2 %
Africa
Australia/Oceania
Visitors according to business sector
HANNOVER MESSE gives visiting professionals from all over the world a complete picture of
industry at all stages of the production cycle.
Manufacturing industry 86,600
Capital goods industry 62,000
Basic materials and primary products 27,300
Services provided by companies/freelancers 23,400
Energy industry 22,400
Distributive trades 11,300
Research institutes /industrial research 8,000
Public authorities and institutions 7,200
www.hannovermesse.com 4
Visitors according to company
HANNOVER MESSE is the place where the global players gather each year. The presence of market
leaders from all sectors of industry makes the show a must for international suppliers – and the
most important technology event of the year. Companies represented by visitors include the following:
ABB · Abbott Laboratories · Airbus · ALMIG · Arcelor Mittal · Audi · Bahlsen · BASF · Bayer · Beckhoff · Beiersdorf · BMW · Boehringer
Ingelheim · Bosch Rexroth · BP · British American Tobacco · Cisco Systems · Coca-Cola · Continental · Contitech · DaimlerChrysler ·
Deutsche Bahn · Deutsche Post · Deutsche Telekom · Dow Chemical · DuPont · EADS · E.ON · Endress+Hauser · Enel · ENERCON · Eurocopter ·
ExxonMobil · Festo · Ford Motor · Fresenius · Gazprom · GDF Suez · General Electric · GlaxoSmithKline · Hansa-Flex · Harting · HAWK ·
Henkel · Hewlett-Packard · Hitachi · Honda Motor · Hyundai Motor · IBM · InBev · Intel · Johnson & Johnson · Kaeser Kompressoren · Kraft
Foods · Linde · Lufthansa · MAN · Merck · Metro · Microsoft · Miele · MTU Aero Engines · Nestlé · Nokia · Novartis · Oracle · Panasonic
Corporation · Parker Hannifin · Pfizer · Philip Morris International · Phoenix Contact · POSCO · Procter & Gamble · PSA Peugeot Citroën ·
Rheinmetall · Rittal · RWE · Salzgitter · Samsung Electronics · Sanofi-aventis · Schaeffler · Shell · Siemens · Sony · StatoilHydro ·
ThyssenKrupp · Toshiba · Total · Toyota Motor · Unilever · Vodafone · Volkwagen · WAGO
Visitors according to decision-making role
Innovations attract investors, and at HANNOVER MESSE you and your products will be seen
by top decision-makers ready to invest in the future of your business. In 2009 70 % of the trade
visitors at the show had a significant say in their company’s investment decisions.
Decisive /contributory role 52 %
70 %
Advisory role 18 %
Investment plans
23 % of the trade visitors from the private and public sectors come to Hannover with
firm investment plans. This is a great opportunity for your company: as an exhibitor
at the show you’ll be perfectly placed to persuade investors that your solutions and your
business model are right for them.
Synergies that mean sales success
Ground-breaking innovations are the product
of interdisciplinary efforts. The eight trade fairs
that make up HANNOVER MESSE, together
with Global Business & Markets at the centre,
are showcases for the key industries that
drive industrial technology today. Innovation
happens at the point where different tech-
nologies intersect. You too can meet new
partners here who can take your ideas and
products forward. So take advantage of the
cross-industry sales potential that makes
this the world’s premier technology event.
You can find more facts and figures about HANNOVER MESSE online at: hannovermesse.com
5 www.global-business-markets.com
In 2010 international
presence = your success
Planning and preparation are the key to success
Global Business & Markets brings together a broad range of service offerings in Hall 27 aimed
at helping SMEs with the organization and realization of their foreign trade projects. This makes
Global Business & Markets the first port of call for companies that want to learn at first hand
about current developments in export markets and initiate partnerships and networks for specific
business projects.
Exhibition
The perfect setting for one-to-one talks. A presence at Global Business & Markets sets you
up to meet the challenges of global trade. As an exhibitor you are uniquely well placed to make
contact with foreign customers, joint-venture partners and business promotion experts, and
to explore new growth opportunities abroad.
The exhibitors and exhibit categories
→ Government representatives, countries, regions, industrial policymakers
→ Business promotion agencies, special business zones
→ International chambers of industry and commerce
→ Trade and export promotions
→ Industry parks
→ Planning, consulting, project development
→ Finance & Investment
→ Consulting
→ Services for sourcing, transport and procurement
→ Quality assurance and certification, consultancy
→ Patent and trademark management
→ Risk management (global business)
→ Insurance, insurance management
→ Publishing companies, sourcing guides, B2B platforms
→ International marketing
→ Consultancy services for business customers
→ Translation services
→ Industry clusters
www.hannovermesse.com
The benefits in brief
Networking with top international decision-makers from 43 countries
Systematic matchmaking and guaranteed one-to-one meetings
Initiation of joint business ventures with international partners
Networking with major international investment projects
Presence of market leaders
Additional presentation opportunities in forums and seminars
High trade visitor quota
Central location close to the energy-related trade fairs, with easy access to all the
other trade fairs at HANNOVER MESSE
Systematic access to German, European and international projects and investment
projects
Investment projects
Global marketing
Unique marketing instrument for reaching 6,000 industrial exhibitors and over
200,000 visiting professionals
Help and advice with all questions relating to your presentation
www.global-business-markets.com
In 2010 know-how is
the key to getting ahead
Conferences and specialist forums are your guide to international markets
Maintaining the capacity to innovate is especially important for companies that are engaged
in international markets. Collaborations with foreign partners are a key requirement for direct
access to know-how, and give you a valuable time advantage over your global competitors.
Efficient international production processes ensure that modern companies are able to compete
successfully. Consolidation and restructuring processes that exploit global possibilities therefore
offer innovative companies in many sectors new business opportunities and growth potential.
Global Business & Markets explores these issues in selected conference and matchmaking
formats. Modern networking facilities that acknowledge the reality of economic change promote
the transfer of knowledge at an international level.
High-powered corporate conferences and specialist forums, which will be staged both within
Global Business & Markets and at the Convention Center, are aimed primarily at small and
medium-sized enterprises and will bring you into contact with international decision-makers
from across the business and industry spectrum.
Here you can get selective advice and suggestions and learn at first hand from those who know
about the management of international industrial projects and about the most promising target
markets worldwide.
You can also branch out and broaden your business horizons by organizing a workshop, taking
part in panel discussions on topical issues or giving a speed presentation.
Innovation Cost Management Cooperation
Diversification Efficiency New Markets
• Infrastructure, Mobility • Sourcing • Finance & Investment
• Renewables • Sustainability • Partnerships, HR
Enterprises vs.
Economic Policy, Multinational Organizations, NGO, Enterprise Networks,
Service Providers, Market and Strategy Experts
Fokus 2010 Fokus 2010 Fokus 2010 Fokus 2010
• USA Emerging • Africa Government
• EU Markets: Programs
• Mediterranean • India, China, World-wide
Partnership Brazil, Russia
www.hannovermesse.com 8
b2fair Matchmaking Event
By taking part in the b2fair Matchmaking Event – the ideal platform for making international
business contacts – you can really maximize the impact of your presentation. With very little time
and effort you can publicize your presence at the show in advance and get detailed information
about prospective partners you’d like to talk to. Networking has never been so easy. By setting up
meetings before the show you can make the most efficient use of your time in Hannover. Simply
go to www.hannovermesse.de/koop_e or www.b2fair.com to see a complete listing of cooperation
profiles.
b2fair is a professional business platform that helps businesses to break into new markets and
establish lasting new business contacts.
Media and information
As a partner, sponsor or exhibitor you’ll find a full array of communication instruments
available for your use. Global Business & Markets and its official website offer plenty of space
for editorial content as well as high-visibility advertising formats.
9 www.global-business-markets.com
In 2010 the time is right
for you to go global
Maximize your presence through high-impact marketing and communication
Our comprehensive service packages come with precision marketing tools designed to generate
a lot of attention and quality business contacts at minimum cost.
Basic package (€ 1,490 net)
– 4 m² display area, incl. stand assembly and catering for your stand personnel
– Provision of the “Global Business & Markets” logo for use in your own advertising
– Listing of company details in the catalogue magazine for Global Business & Markets
– Inclusion of a brief company profile on the website www.global-business-markets.com
– Publication of your program in the program flyer and online
– Inclusion of your logo in the exhibitor masthead on
www.global-business-markets.com and www.hannovermesse.com websites
– Presentation of your logo and realization of a speed presentation at Global Business & Markets
Business package (€ 3,490 net)
The Business package consists of the Basic package, 6 m² of display space and the
following additional services:
– Integration of your logo in the exhibition area of Global Business & Markets
– 1/2-page article on your company in the catalogue magazine for Global Business & Markets
– Linkage of your own website with the event website www.global-business-markets.com
– Inclusion of a brief company profile in the catalogue magazine for Global Business & Markets
Silver Level Branding package (€ 9,990 net)
The Silver Level Branding package consists of the Business package, 9 m² of display space,
1-page article on your company in the catalogue magazine for Global Business & Markets and
the following additional services:
– Inclusion of your logo in the exhibitor masthead of selected print publications for
Global Business & Markets (e.g. program flyer, catalogue magazine)
– Listing of your event (workshop/seminar/presentation) in one of the newsletters
– Inclusion of a brief company profile in one of the Global Business & Markets newsletters
– Publication of your articles on the website www.global-business-markets.com
– 90-minute slot in a conference room
– Presentation of your logo in the conference area
– Registration of participants (for workshops, seminars and presentations)
www.hannovermesse.com 10
Gold Level Branding package (€ 14,990 net)
The Gold Level Branding package consists of the Silver Level Branding package,
18 m² of display space, a 2-page article on your company in the catalogue magazine for
Global Business & Markets, a 120-minute conference room slot and the following
additional services:
– Inclusion of your logo in the overall advertising campaign for Global Business & Markets
(print ads, posters)
– Space for full-page ad in the catalogue magazine for Global Business & Markets
– Provision of a press info tray in the HANNOVER MESSE Press Center
– Mention of your participation in the press releases about Global Business & Markets
– Presentation of your logo in the VIP and Executive Lounge area
– Active inclusion of your company in the press conference for Global Business & Markets
Communication package (€ 990 net)
– Provision of the “Global Business & Markets” logo for use in your own advertising
– Listing of company details in the catalogue magazine for Global Business & Markets
– Publication of your program in the program flyer and online
– Presentation of your logo and realization of a speed presentation at Global Business & Markets
Individual stand space
Perhaps you have your own ideas about how you’d like to present your business to an inter-
national audience? We’ll be pleased to advise on the design of customized stands. To plan your
presentation, go to: www.global-business-markets.com/package
– Minimum area 36 m²
– Can be booked with or without stand assembly service
– Must be booked in conjunction with obligatory Communication package
– Basic charge € 205/m², excl. stand assembly
– Basic charge, incl. stand assembly € 273/m²
The following marketing services are included in all our packages:
– Complimentary admission tickets (charged at a flat rate)
– Extended Internet presence with company profile and 5 detailed product descriptions,
incl. editorial service
Value added tax
All prices are subject to VAT at the current rate (where applicable). More information
about these packages and details of other services available can be found at
www.global-business-markets.com/package
11 www.global-business-markets.com
Deutsche Messe Contact persons:
Messegelände
30521 Hannover Wolfgang Pech
Germany Senior Vice President
Tel. +49 511 89-0 Deutsche Messe
Fax +49 511 89-32626
hannovermesse@messe.de Olaf Daebler
hannovermesse.com Sales Director
Lynn Stamenkovic
Project Manager
Tel. +49 511 89-31322
Fax +49 511 89-30506
lynn.stamenkovic@messe.de
Rebecca Dobler
Project Assistant
Tel. +49 511 89-31119
Fax +49 511 89-30506
rebecca.dobler@messe.de
Media activities Deutsche Messe maintains an extensive
and lecture forum network of local representatives. The relevant
addresses are listed under messe.de
local global GmbH
Hans Gäng
GB Printed in Germany 8/2009
Marienstraße 5
70178 Stuttgart
Germany
Tel. +49 711 22-558830
Fax +49 711 22-558811