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Search Engine Tips : 6 Best Practices for Modern SEO

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					                                                                                                                         10/11/2011 03:51
                 blog.bestlaptopbattery.co.uk



                Search Engine Tips : 6 Best Practices for
                Modern SEO

                   Search Engine Tips : 6 Best Practices for                          1. Local SEO Is Taking Over
                               Modern SEO




                                                                            There’s a good probability that a large chunk of the
                Google’s search results aren’t what they used to be.        Google searches you perform will display Google
                Need proof? Just look at its results page. No lon-          Places listings – and consumers are taking notice.
                ger solely comprised of traditional, organic site           SEO software firm SEOmoz did some eye-tracking
                matches, Google now lists local maps, images, vi-           case studieson Google’s SERP (search engine results
                deos and social cues as well — and it’s affecting           page). The results show that users heavily gravitate
                more than just what you see.                                toward any of Places’ listings, whether they’re mixed
                                                                            into organic lists, concentrated in a group of seven
                If you rely heavily on search engines for pageviews         or even listed in the middle of the results page. The
                and sales, as many businesses do, Google search re-         heat map above shows the activity around a Google
                sults will drastically affect how your customers find       search for “pizza.”
                you. If your business needs to be seen and clicked,
                take into account the following six search engine           If your business relies on local listings, concentrate
                tips.                                                       on scoring a seat at Google Places. You can do this
                                                                            by using:

                                                                                •	 Citations: Ensure that your correct business
                                                                                   information is listed in as many (reputable)
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                                                                                   sources as possible around the Internet.
                                                                                   As always, consistency is king. If you write
                                                                                   “Blvd.” instead of Boulevard on your Google
                                                                                   Places page, make sure your other listings
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                                                                                   reflect the same.



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                                                                                                                          10/11/2011 03:51
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                Search Engine Tips : 6 Best Practices for Modern SEO


                   •	 Google	Places	page	optimization: Just like                 4. Content Links Are King — Good
                      your website, make sure your Places page is                      Writers Are Sorcerers
                      properly optimized. Include categories that
                      match exactly, and point your Places page              Google is not stupid — it can spot paid and spam
                      back to a city-specific landing page if appli-         links. For the most effective long-term SEO strategy,
                      cable.                                                 move the focus back to great content, both on your
                   •	 Reviews: Google will only display reviews              website and across other sites. Guest blogging is
                      from Google, but getting reviews from                  great, for instance, but to get a leg up on your com-
                      aggregators like Yelp, Superpages or Trip              petition, target blogs that aren’t direct matches to
                      Advisor will help increase your presence.              your industry.

                   2. You Can’t Have Search Without                          For example, a client of my company sells golf carts,
                                 Social                                      so we wrote a blog post about the most tricked-out
                                                                             golf carts for tailgates, and the link we got back was
                The separation of search and social has officially           one their competitors didn’t already have.
                ended. Social cues such as Twitter shares, Face-
                book likes and social bookmarking heavily influence               5. Check your Backend: Schema.
                search rankings. Essentially, search results are per-                org, Microformats and Rich
                sonalized for each person. With any SEO campaign
                you put into motion, include a social aspect to it to
                                                                                              Snippets
                facilitate information sharing.

                See	 Also:How Google User-Generated Content Is
                Changing SEO

                     3. Think of People, not Robots,
                      When Optimizing Keywords
                                                                             The Big Three (Google, Yahoo and Bing) have worked
                People search in Google because they have a ques-            together to develop Schema.org, a set of website
                tion. Anticipate those questions — whether about             standards that will tell search engines what your
                the best style of yoga pants or where to get the lowest      site is about, making it easier for those engines to
                mortgage rate. Your keywords and the content on              read the site’s data and index accordingly.
                your pages should reflect the answers to those ques-
                tions. Keyword research is tedious, but it’s arguably        By using rich snippets, for example, you’re able to
                the most important aspect of SEO. Transition away            tell Google what information to feature in SERPs:
                from thinking of keywords like data, and put more            product reviews and prices, upcoming events, recipe
                of an emphasis on the person who will be typing              cooking times, etc. The added data will increase
                in that keyword.                                             your click-through rate because users are able to
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                                                                             preview more about the link before they commit
                                                                             to the click.
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                                                                                                                         10/11/2011 03:51
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                Search Engine Tips : 6 Best Practices for Modern SEO


                       6. It Doesn’t Mean Anything
                               Without Data
                Whether you’re a one-man SEO show for your com-
                pany or working in an agency with several clients,
                your site needs to see results. While ranking reports
                of keywords is still a great indicator of progress,
                personalized searches make it difficult to get the
                most accurate readings. Plus, when Google defaulted
                to private searchesfor users signed into their Google
                accounts, the company made it harder to track how
                people arrive at your site.

                Start relying more on simple key performance indi-
                cators (KPIs) to show results, for instance, the num-
                ber of landing pages you have, the bounce rate of
                those pages, and the number of keywords driving
                traffic to each of those landing pages. Google Ana-
                lytics displays all of this data.

                What are some other things you see that are affec-
                ting searches, and what are you doing to improve
                your rankings in these areas?

                	                                                       	


                CloudTag:	Practices , Modern , SEO , Acer as07b41
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                Tags: Acer as07b41 battery, Dell d820 battery, Hp
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Description: Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see.