Pixel Size File Size - Flash/Gif Animation limit Border Rich Media - Yes/No Ad Location
180x150 35k 30 seconds MAX *1x1 pixel yes All Things D
468x60 35k 30 seconds MAX *1x1 pixel yes Email This Pop-Up Only
300x100 35k 30 seconds MAX *1x1 pixel yes All Things D
WSJ article pages
Community
Real Estate property search pages
Careers job search pages
Autos Build Your New Car pages
160x600 35k 30 seconds MAX *1x1 pixel yes
Slideshow pages
Map pages
Interactive graphics pages
Articles pages with content from DJ Newswires
top of print-format pages
top of Real Estate property search pages
Careers job search pages
Autos Build Your New Car pages
728x90 35k 30 seconds MAX *1x1 pixel yes
300x250 35k 30 seconds MAX *1x1 pixel yes WSJ
336x280 35k 30 seconds MAX *1x1 pixel yes WSJ
300x600 50k 30 seconds MAX *1x1 pixel yes Article pages
336x850 50k 30 seconds MAX *1x1 pixel yes Article pages
^Newsletters (Text) 250 char. + click URL n/a n/a no n/a
^Newsletters (300x250) 35k ^see below n/a n/a no n/a
LEAD TIMES
Gifs - 5 business days
Rich media ads - 5 business days
Premium positions - 7 business days
URL maximum character limit 45 characters
The recommended Flash Frames Per Second (FPS) is 20 FPS.
We accept Flash 9 and below.
All expanding IAB ads must be 3rd Party served.
*1x1 PIXEL REQUIREMENT -
- Only needed for white or transparent background ads
^NEWSLETTERS 300X250 -
- Only Gifs, Jpgs, simple standard redirects and DC internal redirects
ADVERTISEMENT GUIDELINES-
Ads should avoid language of a promissory nature or exaggeration.
For example, avoid words such as "the only one of its kind"...
guaranteed ... etc. Ads with these words can only run with a
disclaimer.
AUDIO
- Must be user initiated by click only (not by rollover)
3rd Party Trackable? Served via AdServer?
yes yes
yes yes
yes yes
yes yes
yes yes
yes yes
yes yes
yes yes
yes yes
URL only no
yes with restrictions yes
Rich Media Vendor Restrictions Products we accept URL DART Format
Atlas See Below Video banner, expanding units and InPage http://atlassolutions.com/richmedia/iframes.htm Iframes/Javascript
AdLegend (TruEffect) none Standard In-Page http://adlegend.com Iframe/Javascript
AdShuffle none Standard In-Page http://www.adshuffle.com/Solutions.aspx?solution=advertiser Iframe/Javascript
AdSource none Standard In-Page http://www.adsource.us/ Iframe/Javascript
AdTech none Standard In-Page http://www.adtechsystems.com Iframe/Javascript
Bluestreak none Video Banner http://www.bluestreak.com/adserving.asp Javascript
BrandCentral See Below Video banner, expanding units and InPage Iframes/Javascript
http://www.mybrandcentral.com/en/product/features/complete-creative-control-and-support-of-all-possible-creative-formats.html
BridgeTrack none Standard In-Page http://www.bridgetrack.com Iframes/Javascript
BurstingPipe (Eyeblaster) none Standard In-Page http://www.eyeblaster.com/newsletter/archive/06/feb06/index.htm Iframes/Javascript
DART none All Inred
http://kb.doubleclick.com/display/2/articleDirect/index.asp?aid=3521&r=9.945095E-03 tags
Emediate none Standard In-Page http://www.emediate Iframe/Javascript
Enliven/Unicast/Viewpoint See Below Video banner, expanding units and InPage http://www.viewpoint.com/pub/advertising/ Javascript
Eyeblaster See Below Video Strip, Expandable Banner, Polite Banner http://www.eyeblaster.com/products/rich_media_formats/ Iframes/Javascript
EyeReturn See Below Video Strip, Expandable Banner, Polite Banner http://www.eyereturn.com/ Iframes/Javascript
Eyewonder See Below Video Banner http://www.eyewonder.com/ews/ews_FormatInstantPlayAd.cfm?id=1 Iframes/Javascript
Flashtalking See Below Video banner, expanding units and InPage http://www.flashtalking.com/ Iframes/Javascript
Interpolls none Standard In-Page http://www.interpolls.com/advertising.html Javascript
Klipmart See Below Video banner, expanding units and InPage http://www.klipmart.com/html/adsolutions/adformats/standard.shtml Javascript
Linkstorm See Below Video banner, expanding units and InPage http://www.linkstorms.com/ Iframe/Javascript
MediaPlex none Standard In-Page http://www.mediaplex.com/MOJO_Adserver.shtml Iframe/Javascript
Motif See Below See Pointroll specs for Expanding units - InPage, Expanding, Streaming http://www.dartmotif.com/gallery/expanding/index.asp Inred tags
Poindexter we do not use "Passback" technology Standard In-Page http://www.poindextersystems.com/products/smartserve.html Iframe/Javascript
Pointroll See Below Fat Boy, Tom Boy only http://www.pointroll.com/products/overview.asp Iframes/Javascript
24/7 RealMedia/OAS See Below Video banner, expanding units and InPage http://www.247realmedia.com/EN-US/tech/oas/RichMedia/local/RMG/ Iframes/Javascript
Tango Zebra See Below Video banner, expanding units and InPage http://www.tangozebra.com/ Iframe/Javascript
Zedo none Standard In-Page http://www.zedo.com/ Iframe/Javascript
Welcome to Below!
LEAD TIME - 5 BUSINESS DAYS
We do not accept any expanding units unless they include the following:
a) they must expand on rollover or click, NOT on download of the unit
b) they must snapback when you mouse off the unit
c) close "x" on the edge of the original unit
d) z-index must be set to zero
e) expand buster server side file required
f) expandable panel cannot have a transparent background
g) WSJ Front Page buyout will accept rollover expansion with a one second delay. Otherwise, click to expand.
PLEASE NOTE that expandable units will NOT be served in the new FiLife Section
Motif - Important Note
We cannot accept Flash files that use ActionScript 3. Only ActionScript 2 or earlier is acceptable.
We do NOT accept:
a) Audio that is not initiated by user click
We DO accept:
a) Video that is uninitiated without the audio on, and only if it last for a max of 30 seconds
Pointroll
Expanding restrictions above apply
However…..
a) on WSJ.com you will find that all 160x600 ads are on the right side of the page, IF you are selling
a 160x600 you MUST inform Pointroll of this, b/c the expanding unit must EXPAND TO THE LEFT AND NOT THE RIGHT
Expanding Panel Restrictions
Banner name Max panel expansion
160 X 600 (Wide Skyscraper) 480 X 600 expands left, excluded from
serving on:
“Community” sect. and Barrons Front Page
336 X 280 (Large Rectangle) 600 X 280 expands left
300 X 250 (Medium Rectangle) 600 X 250 expands left
468 X 60 (Full Banner) 468 X 180 expands down
728 X 90 (Leader board) 728 X 310 expands down
Subsequent Downloads: We accept downloads that are up to 200k
Ad Unit Dimensions
Feeds Available Banner Ad 468x60 Pixels
AllThingsD.com: All Things Video
AllThingsD.com: BoomTown
AllThingsD.com: D5 Conference Video
AllThingsD.com: D6 Highlights
AllThingsD.com: Digital Daily
AllThingsD.com: Mossberg's Mailbox
AllThingsD.com: Mossblog
AllThingsD.com: Personal Technology
AllThingsD.com: The Mossberg Report
AllThingsD.com: The Mossberg Solution
AllThingsD.com: Voices
Barron's Companies
Barron's Funds/Q&A
Barron's Markets
Barron's Most Emailed This Month
Barron's Most Emailed This Week
Barron's Most Emailed Today
Barron's Most Viewed Month
Barron's Most Viewed This Week
Barron's Most Viewed Today
Barron's Online Exclusive
Barron's Technology
Barron's This Week Magazine
Barron's Video - Special Reports
BARRONS.com Blog: Tech Trader Daily
BARRONS.com: Stocks To Watch Today
Careers
CollegeJournal.com
Herb Greenberg | blogs.marketwatch.com
MarketWatch News Break
MarketWatch Real Estate Round-up
MarketWatch.com - Auto Review
MarketWatch.com - Banking
MarketWatch.com - Commentary
MarketWatch.com - Financial Services Industry News
MarketWatch.com - Herb Greenberg
MarketWatch.com - Internet Daily
MarketWatch.com - Internet Industry News
MarketWatch.com - Market Snapshot
MarketWatch.com - MarketPulse
MarketWatch.com - MarketWatch Breaking News Bulletins
MarketWatch.com - Marshall Loeb's Daily Money Tip
MarketWatch.com - Mutual Funds
MarketWatch.com - Newsletters & Research
MarketWatch.com - Personal Finance News
MarketWatch.com - Real-time Headlines
MarketWatch.com - Software Industry News
MarketWatch.com - Stocks to Watch
MarketWatch.com - Top Stories
MarketWatch.com: Battle for Yahoo
MARKETWATCH.com: ETF Investing
MarketWatch.com: Health Matters
MARKETWATCH.com: MarketWatch 's Election Blog
MARKETWATCH.com: Therese Poletti's Tech Tales
OpinionJournal.com
Podcast -Your Money with Chuck Jaffe
Podcast | Andy Jordan's Tech Diary
Podcast | MarketWatch Internet Daily
Podcast | MarketWatch Money, Markets & More
Podcast | MarketWatch Morning Stock Talk
Podcast | MarketWatch Stupid Investment of the Week
Podcast | MarketWatch | Bull and Bear of the Week
Podcast | Marketwatch's Take On Tech
Podcast | Off the News with Laz and Noble
Podcast | Ron Amadon's Road Test
Podcast | Subprime Today
Podcast | The Journal Report
Podcast | The Wall Street Journal Car Cast
Podcast | The Wall Street Journal Love and Money
Podcast | The Wall Street Journal Weekend Edition
Podcast | This Week in Barron's
Podcast | Wall Street Journal on Small Business
Podcast | Wall Street Journal Tech News Briefing
Podcast | Wall Street Journal This Morning
Podcast | Wall Street Journal What's News
Podcast | Wall Street Journal's Your Money Matters
Podcast | Work, Family and Your Health
Podcast | WSJ Video Daily
RealEstateJournal.co m Residential Real E state News
RealEstateJournal.co m | Commercial Real Estate News
Spliced feed for All Things Digital
Spliced feed for All Things Digital: Kindle
Spliced feed for All Things Digital: Network News
Spliced feed for Mossberg Network
Spliced feed for WSJ.com Blogs
StartupJournal.com
test_myyahoo
WSJ.com Video - Analysis
WSJ.com Video - News
WSJ.com Video - Opinion
WSJ.com Video - Pursuits
WSJ.com Video - Special Reports
WSJ.com: Act One
WSJ.com: Ahead of the Tape
WSJ.com: Arts & Entertainment
WSJ.com: Asia Markets News
WSJ.com: Asia Technology
WSJ.com: Auto Show Tracker
WSJ.com: Autos
WSJ.com: Autos Main
WSJ.com: Books
WSJ.com: Business
WSJ.com: Business Europe
WSJ.com: Business Technology
WSJ.com: Business World
WSJ.com: Capital
WSJ.com: Careers
WSJ.com: CES Notebook
WSJ.com: Columnist
WSJ.com: Cubicle Culture
WSJ.com: D: Notebook
WSJ.com: Deal Journal - WSJ.com
WSJ.com: Deals & Deal Makers
WSJ.com: Deals & Deal Makers
WSJ.com: Developments Blog
WSJ.com: Discussions
WSJ.com: Drive Buys
WSJ.com: E-Commerce/Media
WSJ.com: Earnings
WSJ.com: Economy
WSJ.com: Entrepreneur
WSJ.com: Environmental Capital - WSJ.com
WSJ.com: Europe Markets News
WSJ.com: Europe Technology
WSJ.com: Eyes on the Road
WSJ.com: Film Review
WSJ.com: Fiscally Fit
WSJ.com: Gadgets
WSJ.com: Gadgets
WSJ.com: Getting Going
WSJ.com: Global View
WSJ.com: Green Thumb
WSJ.com: Green Thumb
WSJ.com: Health
WSJ.com: Health Blog
WSJ.com: Health Journal
WSJ.com: Health Mailbox
WSJ.com: Heard in Asia
WSJ.com: Heard on the Runway - Blog
WSJ.com: Heard on the Street
WSJ.com: Hedge Funds
WSJ.com: Holidaysales Blog
WSJ.com: Hollywood Report
WSJ.com: Homes
WSJ.com: In the Lead
WSJ.com: Independent Street Blog
WSJ.com: Juggle Blog
WSJ.com: Latest News
WSJ.com: Law
WSJ.com: Law Blog
WSJ.com: Law Page
WSJ.com: Loose Wire
WSJ.com: Love & Money
WSJ.com: MarketBeat Blog
WSJ.com: Marketplace
WSJ.com: Markets
WSJ.com: Markets Most Popular articles for past 24 hours
WSJ.com: Me & My Car
WSJ.com: Me & My Car
WSJ.com: Media & Marketing
WSJ.com: Middle Seat Mailbox
WSJ.com: Money
WSJ.com: Money and Investing
WSJ.com: Mossberg's Mailbox
WSJ.com: Most Emailed Month
WSJ.com: Most Emailed Week
WSJ.com: Most Viewed Month
WSJ.com: Most Viewed Week
WSJ.com: Moving On
WSJ.com: On the Block
WSJ.com: Online Today Blog
WSJ.com: Opinion
WSJ.com: Page One
WSJ.com: Personal Journal
WSJ.com: Personal Technology
WSJ.com: Personal Technology/Walt Mossberg
WSJ.com: PJ Columns
WSJ.com: PJ Main
WSJ.com: Politics And Policy
WSJ.com: Portals
WSJ.com: Primetime Blog
WSJ.com: Pursuits
WSJ.com: Quick Fix
WSJ.com: Readback
WSJ.com: Real Estate
WSJ.com: Real Estate
WSJ.com: Real Time
WSJ.com: Real Time Economics Blog
WSJ.com: RSS - Leisure Most Popular articles for past 24 hours
WSJ.com: RSS - Leisure Most Popular articles for past 30 days
WSJ.com: RSS - Leisure Most Popular articles for past 7 days
WSJ.com: RSS - Markets Most Popular articles for past 30 days
WSJ.com: RSS - Markets Most Popular articles for past 7 days
WSJ.com: RSS - Opinion Most Popular articles for past 24 hours
WSJ.com: RSS - Opinion Most Popular articles for past 30 days
WSJ.com: RSS - Opinion Most Popular articles for past 7 days
WSJ.com: RSS - Personal Journal Most Popular articles for past 24 hours
WSJ.com: RSS - Personal Journal Most Popular articles for past 30 days
WSJ.com: RSS - Personal Journal Most Popular articles for past 7 days
WSJ.com: RSS - Technology Most Popular articles for past 24 hours
WSJ.com: RSS - Technology Most Popular articles for past 30 days
WSJ.com: RSS - Technology Most Popular articles for past 7 days
WSJ.com: Science Journal
WSJ.com: Small Business Link
WSJ.com: State of the Union
WSJ.com: Tastings
WSJ.com: Tastings
WSJ.com: Tax Blog - Blog
WSJ.com: Tax Report
WSJ.com: Telecommunications
WSJ.com: The Daily Davos - WSJ.com
WSJ.com: The Daily Fix
WSJ.com: The Doctor's Office
WSJ.com: The Doctor's Office
WSJ.com: The Expat Life
WSJ.com: The FLaw
WSJ.com: The Informed Patient
WSJ.com: The Informed Reader - WSJ.com
WSJ.com: The Middle Seat
WSJ.com: The Morning Brief
WSJ.com: The Mossberg Solution
WSJ.com: The Numbers Guy
WSJ.com: The Numbers Guy
WSJ.com: The Numbers Guy
WSJ.com: The Wealth Report - WSJ.com
WSJ.com: The Weekend Adviser
WSJ.com: Today's Free Features
WSJ.com: Today's Most Popular
WSJ.com: Today's Most Popular
WSJ.com: Tracking the Numbers
WSJ.com: Tracking the Numbers
WSJ.com: Travel
WSJ.com: US Business
WSJ.com: Virtual Reality
WSJ.com: Washington Wire
WSJ.com: Washington Wire
WSJ.com: Weekend & Leisure Main Page
WSJ.com: Weekend Journal
WSJ.com: What's News Asia
WSJ.com: What's News Europe
WSJ.com: What's News Technology
WSJ.com: What's News US
WSJ.com: What's Your Workout
WSJ.com: Whosnews Blog - WSJ.com
WSJ.com: Wonder Land
WSJ.com: Work & Family
WSJ.com: World News
Casale ServedFile Types 3rd Party ServedFile Types 3rd Party Tags Std.FileSize Comments
GIF, JPEG GIF, JPEG Standard Tags 15K Iframes, Flash, Java, not supported
UNIQUE AD SIZES:
MW Trading Center Button (Front page, Story pages, Charts page) - Exclusive (FIXED) - 170x40 w. text 170x40 & Text
MW Quotes & Portfolio Expanding Button - Exclusive (FIXED) - 170x40 & 915x100 170x40 & 915x100
WSJ Trading Center Button - Exclusive (FIXED) - 170x40 w. text 170x40 with text
WSJ Quotes Expanding Button - Exclusive (FIXED) - 170x40 & 915x100 170x40 & 915x100
Barrons.com Trading Center Button - Exclusive (FIXED) - 170x40 w. text 170x40 with text
Barrons.com Quotes Expanding Button - Exclusive (FIXED) - 170x40& 915x100 170x40 & 915x100
Bigcharts Button - Exclusive (FIXED) - 120x30 w. text 120x30 & Text
ALL 915x100 expanding buttons swfs must contain ClickTag and have an opaque background. All animation must be contained within the 915x100
* Only one version of expanding creative
* Creative should not include an expand or close button
* All creative must have a 1x1 border if on a light background
File Size - Animation # of Characters
Flash/Gif limit Allowed for Text
10K/Gif 30 secs. 40
10K/Gif, 50k/swf 30 secs. NA
10K/Gif 30 secs. 40
10K/Gif, 50k/swf 30 secs. NA
10K/Gif 30 secs. 40
10K/Gif, 50k/swf 30 secs. NA
10K/Gif 30 secs. 40
be contained within the 915x100 dimension
Comments
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
party tracking.
party tracking.
party tracking.
Animation 3rd Party Trackable
Ad Type Lead Time File Types Dimensions File Size Details and Unit Behavior Required Deliverable Materials Location &
WSJ - (Sub Time
7 sec. roll-up / (1x1 pixel) Audio
Homepage Roll-Up Unit with Leave- SWFs, FLAs, Fonts, Back Up Non Sub Home 15 sec. leave-
Behind 10 business days GIF, JPG, Flash 959x200 - Expanded 959x200 - 60k - 959x200 appears on page load, pushing content down GIFs and URL Page) behind yes User initiated by click only (No rollover)
377x24 - Leave Behind 377x24 - 20k - After 7 seconds Rolls up to 377X24 leave behind
If WSJ Creative Services is
- Flash 8/ActionScript 2 or earlier building for your client, please
- Freq capped to 1x per user per day contact: Frank Kolodziej at 212-
- 377x24 Leave behind can be re-expanded
- Close button on expanded ad in upper right hand corner
- Leave behind animation limited to 15 seconds
- Must be bought as an add-on to the Front Page Buyout
- Sound must be user initiated with a click
- Cannot be third party served
WSJ Markets Module Expanding - Provide WSJDN with EPS Logo SWFs, FLAs, Fonts, Back Up WSJ,MW, 3x max loops or
Button 7 business days GIF, JPG, Flash EPS Logo - Collapses EPS Logo - 10k - Flash 8/ActionScript 2 or earlier GIFs and URL Barrons 15 seconds no User initiated by click only (No rollover)
506x150 - Expanded Larger Unit 506x150 - 40k 506 wide x 150 high pixels dimension
1x1 Pixel Border
3x max loop
15 second max total animation
User - initated sound on click
Click to close
Third Party Rich Media is NOT accepted (eg pointroll, eyeblaster,ect)
Site Served, client click-command accepted
Also required, .swf, .fla, backup.gifs, PC/MAC fonts, click-commands, ect. Required upon delivery to DJO
We cannot accept Flash files that use ActionScript 3. Only ActionScript 2 or earlier is acceptable
Third Party 1x1 Impression tracker NOT accepted.
Pre-Roll Video 10 business days BETA SP, FLV 480x360 - 15 second video and click through URL. Video File WSJ yes Auto sound
Questions: contact Dan
- Tabbed or embedded players advertisers can provide a 1x1 tracking pixel to fire when the video ad starts. MacTiernan
- FLV file requires a bitrate max 512 kbps and 24, 25, or 30 fps,
- Optional Upsell: Companion Ad Specs:
- 300x250 or 336/280 .gif, .jpg or. swf file (we also accept standard DART tags to a gif or jpg - No other third -party)
- 15 seconds in length, not exceeding 3 loops (maximum fps of 20)
- 35 Kb Max
- When the pre-roll creative begins to play, a 300x250 or 336x280 ad will display on the right side of the page.
- static ad will be displayed. This creative will remain for the duration of the video stream.
- Please note that the companion ads are also “clickable,” therefore, you will need to provide a click through url.
- Leave Behind: 230x70, 35K, 15 seconds max
- Overlay: 989x94, 35K, 3 seconds max 230x70, 35K SWFs, FLAs, Fonts, Back Up
NewsReel Sponsorship 10 business days GIF, JPG, Flash - for both, Flash 8/ActionScript 2 or earlier 989x94, 35K WSJ.com will develop a custom execution for each sponsor. contact: Frank Kolodziej GIFs and URL Article pages 3 seconds yes User initiated by click only (No rollover)
WSJ Logo Sponsorships:
WSj.com
Section Front Single Sponsor units 7 business days EPS n/a EPS Logo - 10k Available on most WSJ.com section front pages - Total realesate 377x30 EPS Section fronts static no n/a
WSJ.com
Careers, Small
Business, Real
Up to 2 sponsorships 172x30 are possible only on Small Business, Real Estate & Careers), in case of a single sponsor the Estate section
Section Front Multiple Sponsor units 10 business days EPS n/a EPS Logo - 10k entire space will be taken up by a single sponsor unit 377x30)" EPS fronts static no n/a
- Available on most WSJ.com section front pages
- a border is required for light/white creative
- click to close button is required they need to provide to us two
max file size: initial load: 60K total - we'll add the expanding contracting code as well as the code for the separate files: a 377x30 and a
(377x30 and initial screen of click to close button 377x500, both .fla, including all
377x30 - Initial 377x500 combined) - the files must be published in Flash 8 / ActionScript 2 or earlier fonts, swf, gif, external actionscript WSj.com
Section Front Expandable Sponsor units 10 business days EPS 377x500 - Expanded subsequent loads, up to 2MB total (we cannot accept ActionScript 3.0 for these ads) files Section fronts 15 seconds no n/a
WSj.com
Lifestyle section
Magazine Module Sponsor 7 business days EPS n/a EPS Logo - 10k On the Lifestyle section front EPS front static no n/a
When users click the printer icon on WSJ.com article pages, they are taken to a printer-friendly article page. Printer-format Printer-format
Printer Friendly Module Sponsor 7 business days EPS n/a EPS Logo - 10k sponsor logo will be displayed at the top right corner. EPS article pages static no n/a
WSJ.com home
Most Popular Sponsorship 7 business days EPS n/a EPS Logo - 10k On the Most Popular module on the WSJ.com home page EPS page static no n/a
WSJ.com home
My Online Journal Sponsorship 7 business days EPS n/a EPS Logo - 10k On the My Online Journal module on the WSJ.com home page EPS page static no n/a
Article Tools sponsorship 7 business days EPS n/a EPS Logo - 10k Sponsorship of the article tool set at the bottom of WSJ.com article pages. EPS Article pages static no n/a
WSJ.com
Careers job
Careers Job Search module 7 business days EPS n/a EPS Logo - 10k Sponsorship logo displayed on the front panel of the WSJ.com Careers job search module. EPS search module static no n/a
WSJ.com Real
Sponsorship logo displayed on the front panel of the WSJ.com Real Estate property search module. Residential or Commerical Estate property
Real Estate Property Search module 7 business days EPS n/a EPS Logo - 10k sponsorships available. EPS search module static no n/a
WSJ.com Small
Business section
Small Business Toolkit Sponsorship 7 business days EPS n/a EPS Logo - 10k Sponsorship logo displayed on the Toolkit module on the WSJ.com Small Business section front. EPS front static no n/a
WSj.com Autos
Autos Toolkit Sponsorship 7 business days EPS n/a EPS Logo - 10k Sponsorship logo displayed on the Toolkit module on the WSJ.com Autos section front. EPS section front static no n/a
Word document and WSJ.com
client clickthrough homepage or
Content Module Links 7 business days URL Up to 35 characters n/a Sponsor text message displayed at the bottom of an editorial content module on the WSJ.com home page or a secftion front. Word document Section Front n/a no n/a
Podcasts Ads 7 business days wav, mp3, word n/a wav files at 44.1 kHz How to place a Podcast ad: For audio: wav files at 44.1 kHz or n/a n/a no n/a
mp3 files at 128 kbps 1) As a pre-recorded :10 or :15 second commercial mp3 files at 128 kbps
2) As text to be recorded by the WSJ radio group, or :10 billboard copy to be read by the anchor. For Text: Word document
- Location of Ad within the Podcast: The ad is placed after a brief introduction to the podcast or after headlines. Questions: contact Amy Francis
- All advertisements should be sent to Amy Francis [amy.francis@dowjones.com].
- The audio file formats should be delivered as .wav files at 44.1 kHz or .mp3 files at 128 kbps.
- Copy of text can be sent either as a Word attachment or in the body of an email.
Mobile Ads:
Mobile - SMS Alerts Text ad messages are of the form "Sponsored By: [your message]". Your custom message may be 20-40 WSJ and MarketWatch breaking news, the markets and stock alerts. SMS alerts are news driven which means subscribers
http://alerts.dowjones.com characters. If advertiser wants to include a short URL it must be included within their 40 character limit receive an alert when breaking news happens. Each different Alert category signed up for could generate between 0-5 alerts per
(including spaces). It's just text, no CT. If you want a URL, you have to write it out, day (on average) depending on what is happening in the world.
e.g. "What can BROWN do for you? http://www.ups.com" We can append "Sponsored by >" to the text alert. SMS alert character limitation 160 total: (editorial
Headline + 20-40 char for “sponsored by …).
We have three placements.
-- SMS Market Alerts
Sponsor name character limit: up to -- SMS Breaking News
7 business days Word document 20 characters. -- SMS QOD (question of the day Word document WSJ & MW n/a no n/a
Mobile - WAP To provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser WSJDN mobile users are executives on the go. They receive the latest financial and business stories, technology news, opinion
provide 4 banner sizes. All files must be static and in a .gif, .jpg, or .png format. 300x50. File size , , for bold and line-breaks, etc.
• Ad click-thru URL: 250 char. max. User’s WAP browser is launched, preferably to a WAP landing page.
• Ad phone number Click-to-call. (Preferably specific number to track campaign.)
7 business days gif, jpg, png, word gif, .jpg, or .png WSJ no n/a
Required Deliverable
Ad Type Lead Time File Types Dimensions File Size Details and Unit Behavior Materials Site Specific
- 125x125 30 sec max animation
- Sound user initiated on click Video, SWFs, FLAs, Fonts,
Cornerstone 7 business days Flash, Video 125x125 - Smaller Unit 125x125 - 20k
400x400 50k - Please note that we do not serve third party cornerstones URL's, content MW
2MB subsequent - When the 125x125 unit is rolled over, a 400x400 unit expands (could be animated expansion) to its right.
400x400 - Larger Unit download - Rolling off the resulting conglomerate unit will close the 400x400, leaving the 125x125.
- Pressing and releasing the close button (in the IAB standard top right position) will close it the same way.
- We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable
- Video capability is offered in the 400x400. We have a 2Meg video load max which we load in from an external server.
FLAs, Fonts, SWFs, Back
Intro Message 10 business days Flash 640x480 60k - 8 seconds max Up GIFs MW
- Due 10 days prior to run.
- We accept click through interactivity and/or buttons in the Intro Messages
- No 3rd party serving or tracking pixels
- No additional movie loading from the SWF
- Required introJump CODE:
The final frame of the SWF file should call our JavaScript function "introJump" this will redirect the user from the intro
message to the MarketWatch front page.
The last frame should also have a "stop" action in it.
Here is the code:
getURL ("javascript:introJump();","_self");
stop();
Pre-Roll Video 7 business days BETA SP, FLV 300x250 - 15 second video and click through URL. Video File MW
- Tabbed or embedded players advertisers can provide a 1x1 tracking pixel to fire when the video ad starts.
- FLV file requires a bitrate max 512 kbps and 24, 25, or 30 fps,
- Companion Ad Specs:
- 300x250 or 468x60.gif, .jpg or. swf file (we also accept DART tags - No other third -party)
- 15 seconds in length, not exceeding 3 loops (maximum fps of 20)
- 35 Kb Max
- When the pre-roll creative begins to play, the content on the right side of the video player will fade and a 300x250
static or rich media ad will be displayed. This creative will remain for the duration of the video stream.
- If you chose to use 468x60 creative along with or instead of the 300x250, it will appear in the right hand bottom
corner of the video player. This creative will remain until the next video ad is played.
- Please note that the companion ads are also “clickable,” therefore, you will need to provide a click through url.
MarketWatch Launch Unit - INTRO STATE(I) and - Unit Starts with the INTRO STATE (I) which plays and stays open for 5 seconds, then becomes COLLAPSED STATE
Homepage Expanding EXPANDED STATE (III) - (II). The COLLAPSED STATE (II) can be clicked to expand into the EXPANDED STATE (III), which can contain different SWFs, FLAs, Fonts, Back
Rectangle 7 business days Flash, GIF 300x420 content than the INTRO STATE(I). Up GIFs and URL MW
300x420 - 50k - The INTRO STATE(I) is frequency capped at 1x daily. On the initial page visit a user will receive the complete ad with
COLLAPSED STATE (II) - 2MB subsequent all 3 states, subsequent visits will receive just the COLLAPSED STATE (II), which can expand on click to the
300x250 download EXPANDED STATE (III).
300x250 - 35k
- We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable
- The “direction” of the expanded states (I and III) are UP from the COLLAPSED STATE (II).
Expanded units have a close button in the IAB standard upper-right corner.
Example: http://wsjdigital.com/mocks/oracle/slider/oracle-slider.html
MarketWatch Markets SWFs, FLAs, Fonts, Back
Module Expanding Button 7 business days GIF, JPG, Flash EPS Logo - Collapses EPS Logo - 10k Provide WSJDN with EPS Logo Up GIFs and URL MW
506x150 - Expanded Larger Unit 506x150 - 40k 506 wide x 150 high pixels dimension
1x1 Pixel Border
3x max loop
30 second max total animation
User - initated sound on click
Third Party Rich Media is NOT accepted (eg pointroll, eyeblaster,ect)
Site Served, client click-command accepted
We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable
Also required, .swf, .fla, backup.gifs, PC/MAC fonts, click-commands, ect. Required upon delivery to DJO