specs by 4a0Bz8

VIEWS: 56 PAGES: 21

									                    Pixel Size                        File Size - Flash/Gif   Animation limit    Border      Rich Media - Yes/No                   Ad Location
                     180x150                                   35k            30 seconds MAX    *1x1 pixel          yes                            All Things D
                     468x60                                    35k            30 seconds MAX    *1x1 pixel          yes                      Email This Pop-Up Only
                     300x100                                   35k            30 seconds MAX    *1x1 pixel          yes                            All Things D
                                                                                                                                                WSJ article pages
                                                                                                                                                    Community
                                                                                                                                        Real Estate property search pages
                                                                                                                                            Careers job search pages
                                                                                                                                         Autos Build Your New Car pages
                     160x600                                  35k             30 seconds MAX    *1x1 pixel          yes
                                                                                                                                                   Slideshow pages
                                                                                                                                                      Map pages
                                                                                                                                              Interactive graphics pages
                                                                                                                                   Articles pages with content from DJ Newswires
                                                                                                                                               top of print-format pages
                                                                                                                                      top of Real Estate property search pages
                                                                                                                                              Careers job search pages
                                                                                                                                           Autos Build Your New Car pages
                    728x90                                    35k             30 seconds MAX    *1x1 pixel          yes
                   300x250                                    35k             30 seconds MAX    *1x1 pixel          yes                                 WSJ
                   336x280                                    35k             30 seconds MAX    *1x1 pixel          yes                                 WSJ
                   300x600                                    50k             30 seconds MAX    *1x1 pixel          yes                            Article pages
                   336x850                                    50k             30 seconds MAX    *1x1 pixel          yes                            Article pages
               ^Newsletters (Text)                    250 char. + click URL         n/a            n/a              no                                   n/a
             ^Newsletters (300x250)                     35k ^see below              n/a            n/a              no                                   n/a

LEAD TIMES
Gifs - 5 business days
Rich media ads - 5 business days
Premium positions - 7 business days

URL maximum character limit 45 characters
The recommended Flash Frames Per Second (FPS) is 20 FPS.
We accept Flash 9 and below.
All expanding IAB ads must be 3rd Party served.

*1x1 PIXEL REQUIREMENT -
 - Only needed for white or transparent background ads

^NEWSLETTERS 300X250 -
- Only Gifs, Jpgs, simple standard redirects and DC internal redirects

ADVERTISEMENT GUIDELINES-
Ads should avoid language of a promissory nature or exaggeration.
For example, avoid words such as "the only one of its kind"...
guaranteed ... etc. Ads with these words can only run with a
disclaimer.

AUDIO
- Must be user initiated by click only (not by rollover)
3rd Party Trackable?     Served via AdServer?
         yes                      yes
         yes                      yes
         yes                      yes




         yes                     yes




         yes                     yes
         yes                     yes
         yes                     yes
         yes                     yes
         yes                     yes
      URL only                   no
 yes with restrictions           yes
         Rich Media Vendor                           Restrictions                                                 Products we accept                           URL                                                                       DART Format
Atlas                                                 See Below                       Video banner, expanding units and InPage                                 http://atlassolutions.com/richmedia/iframes.htm                            Iframes/Javascript
AdLegend (TruEffect)                                     none                         Standard In-Page                                                         http://adlegend.com                                                         Iframe/Javascript
AdShuffle                                                none                         Standard In-Page                                                         http://www.adshuffle.com/Solutions.aspx?solution=advertiser                 Iframe/Javascript
AdSource                                                 none                         Standard In-Page                                                         http://www.adsource.us/                                                     Iframe/Javascript
AdTech                                                   none                         Standard In-Page                                                         http://www.adtechsystems.com                                                Iframe/Javascript
Bluestreak                                               none                         Video Banner                                                             http://www.bluestreak.com/adserving.asp                                         Javascript
BrandCentral                                          See Below                       Video banner, expanding units and InPage                                                                                                            Iframes/Javascript
                                                                                                                                                               http://www.mybrandcentral.com/en/product/features/complete-creative-control-and-support-of-all-possible-creative-formats.html
BridgeTrack                                              none                         Standard In-Page                                                         http://www.bridgetrack.com                                                 Iframes/Javascript
BurstingPipe (Eyeblaster)                                none                         Standard In-Page                                                         http://www.eyeblaster.com/newsletter/archive/06/feb06/index.htm            Iframes/Javascript
DART                                                     none                         All                                                                                                                                                      Inred
                                                                                                                                                               http://kb.doubleclick.com/display/2/articleDirect/index.asp?aid=3521&r=9.945095E-03 tags
Emediate                                                 none                         Standard In-Page                                                         http://www.emediate                                                         Iframe/Javascript
Enliven/Unicast/Viewpoint                             See Below                       Video banner, expanding units and InPage                                 http://www.viewpoint.com/pub/advertising/                                       Javascript
Eyeblaster                                            See Below                       Video Strip, Expandable Banner, Polite Banner                            http://www.eyeblaster.com/products/rich_media_formats/                     Iframes/Javascript
EyeReturn                                             See Below                       Video Strip, Expandable Banner, Polite Banner                            http://www.eyereturn.com/                                                  Iframes/Javascript
Eyewonder                                             See Below                       Video Banner                                                             http://www.eyewonder.com/ews/ews_FormatInstantPlayAd.cfm?id=1              Iframes/Javascript
Flashtalking                                          See Below                       Video banner, expanding units and InPage                                 http://www.flashtalking.com/                                               Iframes/Javascript
Interpolls                                               none                         Standard In-Page                                                         http://www.interpolls.com/advertising.html                                      Javascript
Klipmart                                              See Below                       Video banner, expanding units and InPage                                 http://www.klipmart.com/html/adsolutions/adformats/standard.shtml               Javascript
Linkstorm                                             See Below                       Video banner, expanding units and InPage                                 http://www.linkstorms.com/                                                  Iframe/Javascript
MediaPlex                                                none                         Standard In-Page                                                         http://www.mediaplex.com/MOJO_Adserver.shtml                                Iframe/Javascript
Motif                                                 See Below                       See Pointroll specs for Expanding units - InPage, Expanding, Streaming   http://www.dartmotif.com/gallery/expanding/index.asp                            Inred tags
Poindexter                               we do not use "Passback" technology          Standard In-Page                                                         http://www.poindextersystems.com/products/smartserve.html                   Iframe/Javascript
Pointroll                                             See Below                       Fat Boy, Tom Boy only                                                    http://www.pointroll.com/products/overview.asp                             Iframes/Javascript
24/7 RealMedia/OAS                                    See Below                       Video banner, expanding units and InPage                                 http://www.247realmedia.com/EN-US/tech/oas/RichMedia/local/RMG/            Iframes/Javascript
Tango Zebra                                           See Below                       Video banner, expanding units and InPage                                 http://www.tangozebra.com/                                                  Iframe/Javascript
Zedo                                                     none                         Standard In-Page                                                         http://www.zedo.com/                                                        Iframe/Javascript

                                                                          Welcome to Below!

LEAD TIME - 5 BUSINESS DAYS

We do not accept any expanding units unless they include the following:
a) they must expand on rollover or click, NOT on download of the unit
b) they must snapback when you mouse off the unit
c) close "x" on the edge of the original unit
d) z-index must be set to zero
e) expand buster server side file required
f) expandable panel cannot have a transparent background
g) WSJ Front Page buyout will accept rollover expansion with a one second delay. Otherwise, click to expand.
PLEASE NOTE that expandable units will NOT be served in the new FiLife Section

Motif - Important Note
We cannot accept Flash files that use ActionScript 3. Only ActionScript 2 or earlier is acceptable.

We do NOT accept:
a) Audio that is not initiated by user click

We DO accept:
a) Video that is uninitiated without the audio on, and only if it last for a max of 30 seconds

Pointroll
Expanding restrictions above apply
However…..
a) on WSJ.com you will find that all 160x600 ads are on the right side of the page, IF you are selling
a 160x600 you MUST inform Pointroll of this, b/c the expanding unit must EXPAND TO THE LEFT AND NOT THE RIGHT

                            Expanding Panel Restrictions
   Banner name                             Max panel expansion
   160 X 600 (Wide Skyscraper)             480 X 600 expands left, excluded from
                                           serving on:
                                           “Community” sect. and Barrons Front Page

   336 X 280 (Large Rectangle)             600 X 280 expands left
   300 X 250 (Medium Rectangle)            600 X 250 expands left
   468 X 60 (Full Banner)                  468 X 180 expands down
   728 X 90 (Leader board)                 728 X 310 expands down


Subsequent Downloads: We accept downloads that are up to 200k
                                               Ad Unit    Dimensions
                            Feeds Available   Banner Ad   468x60 Pixels



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Podcast | WSJ Video Daily

RealEstateJournal.co m Residential Real E state News

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Spliced feed for All Things Digital

Spliced feed for All Things Digital: Kindle

Spliced feed for All Things Digital: Network News

Spliced feed for Mossberg Network

Spliced feed for WSJ.com Blogs

StartupJournal.com

test_myyahoo

WSJ.com Video - Analysis

WSJ.com Video - News

WSJ.com Video - Opinion

WSJ.com Video - Pursuits

WSJ.com Video - Special Reports

WSJ.com: Act One

WSJ.com: Ahead of the Tape

WSJ.com: Arts & Entertainment

WSJ.com: Asia Markets News

WSJ.com: Asia Technology

WSJ.com: Auto Show Tracker

WSJ.com: Autos

WSJ.com: Autos Main

WSJ.com: Books

WSJ.com: Business
WSJ.com: Business Europe

WSJ.com: Business Technology

WSJ.com: Business World

WSJ.com: Capital

WSJ.com: Careers

WSJ.com: CES Notebook

WSJ.com: Columnist

WSJ.com: Cubicle Culture

WSJ.com: D: Notebook

WSJ.com: Deal Journal - WSJ.com

WSJ.com: Deals & Deal Makers

WSJ.com: Deals & Deal Makers

WSJ.com: Developments Blog

WSJ.com: Discussions

WSJ.com: Drive Buys

WSJ.com: E-Commerce/Media

WSJ.com: Earnings

WSJ.com: Economy

WSJ.com: Entrepreneur

WSJ.com: Environmental Capital - WSJ.com

WSJ.com: Europe Markets News

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WSJ.com: Holidaysales Blog

WSJ.com: Hollywood Report

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WSJ.com: Middle Seat Mailbox

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WSJ.com: Most Emailed Month

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WSJ.com: Moving On

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Casale ServedFile Types   3rd Party ServedFile Types   3rd Party Tags   Std.FileSize              Comments
      GIF, JPEG                   GIF, JPEG            Standard Tags        15K        Iframes, Flash, Java, not supported
UNIQUE AD SIZES:
MW Trading Center Button (Front page, Story pages, Charts page) - Exclusive (FIXED) - 170x40 w. text    170x40 & Text
MW Quotes & Portfolio Expanding Button - Exclusive (FIXED) - 170x40 & 915x100                          170x40 & 915x100
WSJ Trading Center Button - Exclusive (FIXED) - 170x40 w. text                                          170x40 with text
WSJ Quotes Expanding Button - Exclusive (FIXED) - 170x40 & 915x100                                     170x40 & 915x100
Barrons.com Trading Center Button - Exclusive (FIXED) - 170x40 w. text                                  170x40 with text
Barrons.com Quotes Expanding Button - Exclusive (FIXED) - 170x40& 915x100                              170x40 & 915x100
Bigcharts Button - Exclusive (FIXED) - 120x30 w. text                                                   120x30 & Text


ALL 915x100 expanding buttons swfs must contain ClickTag and have an opaque background. All animation must be contained within the 915x100
* Only one version of expanding creative
* Creative should not include an expand or close button
* All creative must have a 1x1 border if on a light background
                  File Size -     Animation   # of Characters
                  Flash/Gif         limit     Allowed for Text
                   10K/Gif         30 secs.         40
               10K/Gif, 50k/swf    30 secs.         NA
                   10K/Gif         30 secs.         40
               10K/Gif, 50k/swf    30 secs.         NA
                   10K/Gif         30 secs.         40
               10K/Gif, 50k/swf    30 secs.         NA
                   10K/Gif         30 secs.         40


be contained within the 915x100 dimension
                                                    Comments
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
3rd party standard redirect to 170x40 gif or jpg accepted / 915x100 swf must be site served - no 3rd party tracking.
3rd party standard redirect to 170x40 gif or jpg accepted
party tracking.

party tracking.

party tracking.
                                                                                                                                                                                                                                                                                                                                                                                                                                              Animation        3rd Party Trackable
Ad Type                                       Lead Time         File Types                                                             Dimensions                                                      File Size                                Details and Unit Behavior                                                                                                        Required Deliverable Materials Location &
                                                                                                                                                                                                                                                                                                                                                                                                                WSJ - (Sub                       Time
                                                                                                                                                                                                                                                                                                                                                                                                                                            7 sec. roll-up /        (1x1 pixel)                       Audio
Homepage Roll-Up Unit with Leave-                                                                                                                                                                                                                                                                                                                                                SWFs, FLAs, Fonts, Back Up     Non Sub Home                15 sec. leave-
Behind                                        10 business days GIF, JPG, Flash                                                     959x200 - Expanded                                                  959x200 - 60k                            - 959x200 appears on page load, pushing content down                                                                             GIFs and URL                   Page)                           behind                 yes           User initiated by click only (No rollover)
                                                                                                                                  377x24 - Leave Behind                                                377x24 - 20k                             - After 7 seconds Rolls up to 377X24 leave behind
                                                                                                                                                                                                                                                                                                                                                                                 If WSJ Creative Services is
                                                                                                                                                                                                                                                 - Flash 8/ActionScript 2 or earlier                                                                                             building for your client, please
                                                                                                                                                                                                                                                 - Freq capped to 1x per user per day                                                                                            contact: Frank Kolodziej at 212-
                                                                                                                                                                                                                                                - 377x24 Leave behind can be re-expanded
                                                                                                                                                                                                                                                - Close button on expanded ad in upper right hand corner
                                                                                                                                                                                                                                                - Leave behind animation limited to 15 seconds
                                                                                                                                                                                                                                                - Must be bought as an add-on to the Front Page Buyout
                                                                                                                                                                                                                                                - Sound must be user initiated with a click
                                                                                                                                                                                                                                                - Cannot be third party served

WSJ Markets Module Expanding                                                                                                                                                                                                                    - Provide WSJDN with EPS Logo                                                                                                    SWFs, FLAs, Fonts, Back Up            WSJ,MW,              3x max loops or
Button                                        7 business days   GIF, JPG, Flash       EPS Logo - Collapses                                                                                             EPS Logo - 10k                           - Flash 8/ActionScript 2 or earlier                                                                                              GIFs and URL                          Barrons                15 seconds               no            User initiated by click only (No rollover)
                                                                                      506x150 - Expanded Larger Unit                                                                                   506x150 - 40k                            506 wide x 150 high pixels dimension
                                                                                                                                                                                                                                                1x1 Pixel Border
                                                                                                                                                                                                                                                3x max loop
                                                                                                                                                                                                                                                15 second max total animation
                                                                                                                                                                                                                                                User - initated sound on click
                                                                                                                                                                                                                                                Click to close
                                                                                                                                                                                                                                                Third Party Rich Media is NOT accepted (eg pointroll, eyeblaster,ect)
                                                                                                                                                                                                                                                Site Served, client click-command accepted
                                                                                                                                                                                                                                                Also required, .swf, .fla, backup.gifs, PC/MAC fonts, click-commands, ect. Required upon delivery to DJO
                                                                                                                                                                                                                                                We cannot accept Flash files that use ActionScript 3. Only ActionScript 2 or earlier is acceptable
                                                                                                                                                                                                                                                Third Party 1x1 Impression tracker NOT accepted.
Pre-Roll Video                                10 business days BETA SP, FLV           480x360                                                                                                                                                    - 15 second video and click through URL.                                                                                        Video File                            WSJ                                             yes                         Auto sound
                                                                                                                                                                                                                                                                                                                                                                                 Questions: contact Dan
                                                                                                                                                                                                                                                - Tabbed or embedded players advertisers can provide a 1x1 tracking pixel to fire when the video ad starts.                      MacTiernan
                                                                                                                                                                                                                                                - FLV file requires a bitrate max 512 kbps and 24, 25, or 30 fps,
                                                                                                                                                                                                                                                - Optional Upsell: Companion Ad Specs:
                                                                                                                                                                                                                                                - 300x250 or 336/280 .gif, .jpg or. swf file (we also accept standard DART tags to a gif or jpg - No other third -party)
                                                                                                                                                                                                                                                - 15 seconds in length, not exceeding 3 loops (maximum fps of 20)
                                                                                                                                                                                                                                                - 35 Kb Max
                                                                                                                                                                                                                                                - When the pre-roll creative begins to play, a 300x250 or 336x280 ad will display on the right side of the page.
                                                                                                                                                                                                                                                - static ad will be displayed. This creative will remain for the duration of the video stream.
                                                                                                                                                                                                                                                - Please note that the companion ads are also “clickable,” therefore, you will need to provide a click through url.
                                                                                      - Leave Behind: 230x70, 35K, 15 seconds max
                                                                                      - Overlay: 989x94, 35K, 3 seconds max                                                                            230x70, 35K                                                                                                                                                               SWFs, FLAs, Fonts, Back Up
NewsReel Sponsorship                          10 business days GIF, JPG, Flash        - for both, Flash 8/ActionScript 2 or earlier                                                                    989x94, 35K                              WSJ.com will develop a custom execution for each sponsor. contact: Frank Kolodziej                                               GIFs and URL                          Article pages          3 seconds                yes           User initiated by click only (No rollover)
WSJ Logo Sponsorships:
                                                                                                                                                                                                                                                                                                                                                                                                                       WSj.com
Section Front Single Sponsor units            7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           Available on most WSJ.com section front pages - Total realesate 377x30                                                           EPS                                   Section fronts            static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                                       WSJ.com
                                                                                                                                                                                                                                                                                                                                                                                                                       Careers, Small
                                                                                                                                                                                                                                                                                                                                                                                                                       Business, Real
                                                                                                                                                                                                                                                Up to 2 sponsorships 172x30 are possible only on Small Business, Real Estate & Careers), in case of a single sponsor the                                               Estate section
Section Front Multiple Sponsor units          10 business days EPS                                                                          n/a                                                        EPS Logo - 10k                           entire space will be taken up by a single sponsor unit 377x30)"                                                                  EPS                                   fronts                    static                no                               n/a
                                                                                                                                                                                                                                                 - Available on most WSJ.com section front pages
                                                                                                                                                                                                                                                 - a border is required for light/white creative
                                                                                                                                                                                                                                                 - click to close button is required                                                                                             they need to provide to us two
                                                                                                                                                                                                       max file size: initial load: 60K total    - we'll add the expanding contracting code as well as the code for the                                                          separate files: a 377x30 and a
                                                                                                                                                                                                       (377x30 and initial screen of               click to close button                                                                                                         377x500, both .fla, including all
                                                                                                                                     377x30 - Initial                                                  377x500 combined)                         - the files must be published in Flash 8 / ActionScript 2 or earlier                                                            fonts, swf, gif, external actionscript WSj.com
Section Front Expandable Sponsor units        10 business days EPS                                                                 377x500 - Expanded                                                  subsequent loads, up to 2MB total           (we cannot accept ActionScript 3.0 for these ads)                                                                             files                                  Section fronts        15 seconds               no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                                        WSj.com
                                                                                                                                                                                                                                                                                                                                                                                                                        Lifestyle section
Magazine Module Sponsor                       7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           On the Lifestyle section front                                                                                                   EPS                                    front                    static                no                               n/a

                                                                                                                                                                                                                                                When users click the printer icon on WSJ.com article pages, they are taken to a printer-friendly article page. Printer-format                                          Printer-format
Printer Friendly Module Sponsor               7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           sponsor logo will be displayed at the top right corner.                                                                          EPS                                   article pages             static                no                               n/a

                                                                                                                                                                                                                                                                                                                                                                                                                       WSJ.com home
Most Popular Sponsorship                      7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           On the Most Popular module on the WSJ.com home page                                                                              EPS                                   page                      static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                                       WSJ.com home
My Online Journal Sponsorship                 7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           On the My Online Journal module on the WSJ.com home page                                                                         EPS                                   page                      static                no                               n/a

Article Tools sponsorship                     7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           Sponsorship of the article tool set at the bottom of WSJ.com article pages.                                                      EPS                           Article pages                     static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                               WSJ.com
                                                                                                                                                                                                                                                                                                                                                                                                               Careers job
Careers Job Search module                     7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           Sponsorship logo displayed on the front panel of the WSJ.com Careers job search module.                                    EPS                                 search module                     static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                               WSJ.com Real
                                                                                                                                                                                                                                                Sponsorship logo displayed on the front panel of the WSJ.com Real Estate property search module. Residential or Commerical                                     Estate property
Real Estate Property Search module            7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           sponsorships available.                                                                                                    EPS                                 search module                     static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                               WSJ.com Small
                                                                                                                                                                                                                                                                                                                                                                                                               Business section
Small Business Toolkit Sponsorship            7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           Sponsorship logo displayed on the Toolkit module on the WSJ.com Small Business section front.                              EPS                                 front                             static                no                               n/a
                                                                                                                                                                                                                                                                                                                                                                                                               WSj.com Autos
Autos Toolkit Sponsorship                     7 business days   EPS                                                                         n/a                                                        EPS Logo - 10k                           Sponsorship logo displayed on the Toolkit module on the WSJ.com Autos section front.                                       EPS                                 section front                     static                no                               n/a
                                                                Word document and                                                                                                                                                                                                                                                                                                                              WSJ.com
                                                                client clickthrough                                                                                                                                                                                                                                                                                                                            homepage or
Content Module Links                          7 business days   URL                                                                 Up to 35 characters                                                n/a                                      Sponsor text message displayed at the bottom of an editorial content module on the WSJ.com home page or a secftion front.  Word document                       Section Front                      n/a                  no                               n/a
Podcasts Ads                                  7 business days   wav, mp3, word                                                              n/a                                                        wav files at 44.1 kHz                    How to place a Podcast ad:                                                                                                 For audio: wav files at 44.1 kHz or         n/a                        n/a                  no                               n/a
                                                                                                                                                                                                       mp3 files at 128 kbps                    1) As a pre-recorded :10 or :15 second commercial                                                                          mp3 files at 128 kbps
                                                                                                                                                                                                                                                2) As text to be recorded by the WSJ radio group, or :10 billboard copy to be read by the anchor.                          For Text: Word document
                                                                                                                                                                                                                                                 - Location of Ad within the Podcast: The ad is placed after a brief introduction to the podcast or after headlines.       Questions: contact Amy Francis
                                                                                                                                                                                                                                                 - All advertisements should be sent to Amy Francis [amy.francis@dowjones.com].
                                                                                                                                                                                                                                                 - The audio file formats should be delivered as .wav files at 44.1 kHz or .mp3 files at 128 kbps.
                                                                                                                                                                                                                                                 - Copy of text can be sent either as a Word attachment or in the body of an email.

Mobile Ads:
                        Mobile - SMS Alerts                                           Text ad messages are of the form "Sponsored By: [your message]". Your custom message may be 20-40                                                         WSJ and MarketWatch breaking news, the markets and stock alerts. SMS alerts are news driven which means subscribers
                 http://alerts.dowjones.com                                           characters. If advertiser wants to include a short URL it must be included within their 40 character limit                                                receive an alert when breaking news happens. Each different Alert category signed up for could generate between 0-5 alerts per
                                                                                      (including spaces). It's just text, no CT. If you want a URL, you have to write it out,                                                                   day (on average) depending on what is happening in the world.

                                                                                      e.g. "What can BROWN do for you? http://www.ups.com"                                                                                                      We can append "Sponsored by << company name>>" to the text alert. SMS alert character limitation 160 total: (editorial
                                                                                                                                                                                                                                                Headline + 20-40 char for “sponsored by …).

                                                                                                                                                                                                                                           We have three placements.
                                                                                                                                                                                                                                            -- SMS Market Alerts
                                                                                                                                                                                                       Sponsor name character limit: up to -- SMS Breaking News
                                              7 business days   Word document                                                                                                                          20 characters.                       -- SMS QOD (question of the day                                                                                              Word document                                 WSJ & MW                   n/a                  no                               n/a
                             Mobile - WAP                                             To provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser                                       WSJDN mobile users are executives on the go. They receive the latest financial and business stories, technology news, opinion
                                                                                      provide 4 banner sizes. All files must be static and in a .gif, .jpg, or .png format.                            300x50. File size < 5kb             and stock quotes on their mobile device. Align your brand with WSJDN news updates throughout the day, formatted specifically
                                                                                      * X-Large Image: 300x50. File size < 5kb                                                                         216x36. File size < 3kb             for mobile users. Sponsor banners appear on a users' mobile device -- on the main page of WSJDN mobile sites, and every
                                                                                      * Large Image: 216x36. File size < 3kb                                                                           168x28. File size < 2kb             article page. Each property has its own WAP site (Barron’s, MarketWatch & WSJ). Up to 3 million monthly impressions
                                                                                      * Medium Image: 168x28. File size < 2kb                                                                          120x20. File size < 1.5kb           collectively. To provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser
                                                                                      * Small Image: 120x20. File size < 1.5kb                                                                                                             provide four versions of their banner. These Mobile banner images can be linked to your .mobi or .wap site.
                                              7 business days   gif, .jpg, or .png                                                                                                                                                                                                                                                                                               gif, .jpg, or .png                    WSJDN                     static                no                               n/a
          Mobile - Windows Downloadable                                               To provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser                                            A single application that delivers content from all three properties (WSJ, MarketWatch, and Barrons). The Wall Street Journal
                             Application                                              provide 4 banner sizes. All files must be static and in a .gif, .jpg, or .png format.                            300x50. File size < 5kb                  Digital Network Mobile application delivers videos and podcasts along with the latest news. For Windows Mobile devices. To
                                                                                      * X-Large Image: 300x50. File size < 5kb                                                                         216x36. File size < 3kb                  provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser provide four
                                                                                      * Large Image: 216x36. File size < 3kb                                                                           168x28. File size < 2kb                  versions of their banner. These Mobile banner images can be linked to your .mobi or .wap site.
                                                                                      * Medium Image: 168x28. File size < 2kb                                                                          120x20. File size < 1.5kb
                                              7 business days   gif, .jpg, or .png    * Small Image: 120x20. File size < 1.5kb                                                                                                                                                                                                                                                   gif, .jpg, or .png                    WSJDN                     static                no                               n/a
Mobile - Reader Downloadable Application                                           To provide an optimal experience on the variety of screen sizes on the market, we request that each advertiser                                  The WSJ.com Mobile Reader is essentially The Wall Street Journal on-the-go. This downloadable application provides access
                                                                                   provide 4 banner sizes. All files must be static and in a .gif, .jpg, or .png format.                               300x50. File size < 5kb     to the top Journal headlines whenever and wherever you are. It does not require an internet connection, so whether you’re
                                                                                   * X-Large Image: 300x50. File size < 5kb                                                                            216x36. File size < 3kb     waiting for the train or riding through a tunnel, you can still browse important news summaries from the Journal. With an
                                                                                   * Large Image: 216x36. File size < 3kb                                                                              168x28. File size < 2kb     Internet connection, users can read the full article. All content accessed via the Reader is free, with full access to subscriber
                                                                                   * Medium Image: 168x28. File size < 2kb                                                                             120x20. File size < 1.5kb   content for a limited time only. Feeds are updated automatically, so no manual refresh is needed
                                                                                   * Small Image: 120x20. File size < 1kb

                                                                                   • Ad text (one short descriptive line, displayed under the banner ad, 24 characters or.less).
                                                                                   • Ad URL link (Click for more details; the client's WAP browser is launched to the desired location, preferably a
                                                                                   WAP landing page. URL is not visible to the user.)
                                                                                   • Ad phone number (Click to call; box-office, reservation desk, etc.)

                                                                                   When readers click on any of the banner ads, they link to a sponsor jump page:
                                                                                   • Ad copy text for jump page. To keep copy "above the fold" use 168 characters or less for Blackberry Pearl.
                                                                                   and 168 characters for Blackberry Curve.
                                                                                   • Less than 500 characters in TOTAL (including spaces) recommended.
                                                                                   • Basic HTML markup allowed <b>, <br/>, for bold and line-breaks, etc.
                                                                                   • Ad click-thru URL: 250 char. max. User’s WAP browser is launched, preferably to a WAP landing page.
                                                                                   • Ad phone number Click-to-call. (Preferably specific number to track campaign.)
                                           7 business days   gif, jpg, png, word                                                                                                                                                                                                                                                                                       gif, .jpg, or .png   WSJ   no   n/a
                                                                                                                                                                                                                                           Required Deliverable
Ad Type                     Lead Time       File Types        Dimensions                    File Size      Details and Unit Behavior                                                                                                       Materials                 Site Specific
                                                                                                           - 125x125 30 sec max animation
                                                                                                           - Sound user initiated on click                                                                                                 Video, SWFs, FLAs, Fonts,
Cornerstone                 7 business days Flash, Video      125x125 - Smaller Unit        125x125 - 20k
                                                                                            400x400 50k    - Please note that we do not serve third party cornerstones                                                                     URL's, content            MW
                                                                                            2MB subsequent - When the 125x125 unit is rolled over, a 400x400 unit expands (could be animated expansion) to its right.
                                                              400x400 - Larger Unit         download       - Rolling off the resulting conglomerate unit will close the 400x400, leaving the 125x125.
                                                                                                           - Pressing and releasing the close button (in the IAB standard top right position) will close it the same way.
                                                                                                            - We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable

                                                                                                              - Video capability is offered in the 400x400. We have a 2Meg video load max which we load in from an external server.
                                                                                                                                                                                                                                           FLAs, Fonts, SWFs, Back
Intro Message               10 business days Flash            640x480                       60k                - 8 seconds max                                                                                                             Up GIFs                   MW
                                                                                                               - Due 10 days prior to run.
                                                                                                               - We accept click through interactivity and/or buttons in the Intro Messages
                                                                                                               - No 3rd party serving or tracking pixels
                                                                                                               - No additional movie loading from the SWF
                                                                                                               - Required introJump CODE:
                                                                                                              The final frame of the SWF file should call our JavaScript function "introJump" this will redirect the user from the intro
                                                                                                              message to the MarketWatch front page.
                                                                                                              The last frame should also have a "stop" action in it.
                                                                                                              Here is the code:
                                                                                                              getURL ("javascript:introJump();","_self");
                                                                                                              stop();
Pre-Roll Video              7 business days BETA SP, FLV      300x250                                          - 15 second video and click through URL.                                                                                    Video File                MW
                                                                                                               - Tabbed or embedded players advertisers can provide a 1x1 tracking pixel to fire when the video ad starts.
                                                                                                               - FLV file requires a bitrate max 512 kbps and 24, 25, or 30 fps,
                                                                                                               - Companion Ad Specs:
                                                                                                               - 300x250 or 468x60.gif, .jpg or. swf file (we also accept DART tags - No other third -party)
                                                                                                               - 15 seconds in length, not exceeding 3 loops (maximum fps of 20)
                                                                                                               - 35 Kb Max
                                                                                                               - When the pre-roll creative begins to play, the content on the right side of the video player will fade and a 300x250
                                                                                                                 static or rich media ad will be displayed. This creative will remain for the duration of the video stream.
                                                                                                               - If you chose to use 468x60 creative along with or instead of the 300x250, it will appear in the right hand bottom
                                                                                                                 corner of the video player. This creative will remain until the next video ad is played.
                                                                                                               - Please note that the companion ads are also “clickable,” therefore, you will need to provide a click through url.
MarketWatch Launch Unit -                                     INTRO STATE(I) and                           - Unit Starts with the INTRO STATE (I) which plays and stays open for 5 seconds, then becomes COLLAPSED STATE
Homepage Expanding                                            EXPANDED STATE (III) -                       (II). The COLLAPSED STATE (II) can be clicked to expand into the EXPANDED STATE (III), which can contain different SWFs, FLAs, Fonts, Back
Rectangle                   7 business days Flash, GIF        300x420                                      content than the INTRO STATE(I).                                                                                         Up GIFs and URL                  MW
                                                                                            300x420 - 50k  - The INTRO STATE(I) is frequency capped at 1x daily. On the initial page visit a user will receive the complete ad with
                                                              COLLAPSED STATE (II) -        2MB subsequent all 3 states, subsequent visits will receive just the COLLAPSED STATE (II), which can expand on click to the
                                                              300x250                       download       EXPANDED STATE (III).
                                                                                            300x250 - 35k
                                                                                                            - We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable
                                                                                                            - The “direction” of the expanded states (I and III) are UP from the COLLAPSED STATE (II).
                                                                                                           Expanded units have a close button in the IAB standard upper-right corner.
                                                                                                           Example: http://wsjdigital.com/mocks/oracle/slider/oracle-slider.html
MarketWatch Markets                                                                                                                                                                                                                 SWFs, FLAs, Fonts, Back
Module Expanding Button     7 business days GIF, JPG, Flash   EPS Logo - Collapses          EPS Logo - 10k Provide WSJDN with EPS Logo                                                                                              Up GIFs and URL                  MW

                                                              506x150 - Expanded Larger Unit 506x150 - 40k    506 wide x 150 high pixels dimension
                                                                                                              1x1 Pixel Border
                                                                                                              3x max loop
                                                                                                              30 second max total animation
                                                                                                              User - initated sound on click
                                                                                                              Third Party Rich Media is NOT accepted (eg pointroll, eyeblaster,ect)
                                                                                                              Site Served, client click-command accepted
                                                                                                              We cannot accept Flash files that use ActionScript 3. Only Flash 8/ActionScript 2 or earlier is acceptable
                                                                                                              Also required, .swf, .fla, backup.gifs, PC/MAC fonts, click-commands, ect. Required upon delivery to DJO

								
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