The Great
OUTDOOR List & Insert Media Guide
Your Guide to Everything Under the Sun!
T hese affluent buyers are adventurous, thrill-seeking sports
fanatics & gardening enthusiasts who respond to any
product or service that will satisfy their need for excitement as
well as enhance their recreational time. These consumers have a
passion for the outdoors and spend their leisure time taking care
of their gardens or partaking in recreational outdoor activities.
They are perfect prospects for equipment, protective gear, travel,
apparel, gardening, magazine subscriptions, insurance, direct
mail, outdoor apparel, credit card offers and more. Test your offer
today!
consumer lists golf carD
13,000+ Active members
nortH american
affinity cluBs inc.
Bookspan Usage: Golf Digest, PGA Tour Partners, Sportsmans north aMeriCan outdoor Masterfile
Bookspan nY Megafile Guide, and US Golf Association.
297,000+ Last 3 Month Members/Subscribers
108,000+ Active Members w/Gardening Product Contact: Aliki Recanatini Usage: Burgess Seed & Plant Company, and Travel Manitoba.
8,000+ Active Members w/Sports Product 203.357.0009 x143
Usage: Archaeology Magazine, MLB Insiders Club, alikirec@sms-inc.com golf partners CluB
and National Home Gardening Club.
211,000+ Active Members/Subscribers
Bookspan garden CitY Masterfile Herrington Usage: Golf Digest, Golf Magazine, and Sports Illustrated.
30,000+ Active Members w/Gardening Product 38,000+ 12 Month Golf Product Buyers
national hoMe gardening CluB
14,000+ Active Members w/Sports Product 90,000+ 12 Month Sport/Gear Buyers
153,000+ Last 3 Month Members/Subscribers
Usage: MLB Insiders Club, and Burgess Seed & Plant Co. 77,000+ 12 Month Winter Needs Buyers Usage: Bonnier Corporation, Breck’s Dutch Bulbs, Burgess
Usage: Orvis, Recreational Equipment, Sahalie, Territory Seed & Plant Company, and Four Seasons Nursery.
Contact: Mary Ann Montalbano Ahead, Wintersilks, and Woolrich.
201.865.5800 x2204 north aMeriCan hunting CluB
Contact: Monique Adams
maryamon@sms-inc.com 155,000+ Last 3 Month Members/Subscribers
201.865.5800 x2059
Usage: Bass Pro Shops, and Ducks Unlimited.
moniqada@sms-inc.com
climBing magazine
31,000+ Active Subscribers north aMeriCan fishing CluB
international masters 148,000+ Last 3 Month Members/Subscribers
Contact: Amy Lyons puBlisHers Usage: Acadia Sports Inc., and Bass Pro Shops.
201.865.5800 x2216 enhanCed Masterfile
amylyo@sms-inc.com 139,000+ Last 3 Month Buyers w/Gardening Interest MlB® insiders CluB
272,000+ Last 12 Month Buyers w/Gardening Interest 70,000+ Last 3 Month Members/Subscribers
columBia House masterfile Usage: MLB Insiders Club, Caribbean Cruise Line, National 112,000+ Last 6 Month Members/Subscribers
Home Gardening Club, and North American Fishing Club. Usage: E.S.P.N., and Sports Illustrated.
83,000+ 6 Month Buyer/Payer w/Outdoor Activities
Interest Contact: Mary Ann Montalbano
201.865.5800 x2204 Contact: Mary Ann Montalbano
Contact: Karen Isenberg maryamon@sms-inc.com 201.865.5800 x2204
201.865.5800 x2212
maryamon@sms-inc.com
karenise@sms-inc.com
lipenwalD
creative crafts group
291,000+ 12 Month Count playBoy magazine enHanceD
190,000+ 6 Month Count 20,000+ 3 Month Bicycling Interest
Crafters total Masterfile
118,000+ 3 Month Count 43,000+ 3 Month Camping/Hiking Interest
161,000+ Active Subscribers w/Gardening Interest
65,000+ 1 Month Count 44,000+ 3 Month Golf Interest
Contact: Amy L. Lyons Usage: Historic Aviation , North American
Outdoor Group, and Sportsman’s Guide.
49,000+ 3 Month Physical Fitness Interest
603.431.2873 15,000+ 3 Month Running/Jogging Interest
amylyo@sms-inc.com Contact: Karen Isenberg 6,000+ 3 Month Tennis Interest
201.865.5800 x2212 42,000+ 3 Month Walking for Health Interest
DaeDalus karenise@sms-inc.com Usage: Baseball Insiders, Edwin Watts Golf Catalog, ESPN
Magazine, Field & Stream, PGA Tour Partnership, and Sports
112,000+ 12 Month Count Illustrated.
Usage: Camping Warehouse and Sierra Trading Post. mantis
30,000+ 12 Month Count Contact: Mary Ann Montalbano
Contact: Aliki Recanatini Usage: Brecks Dutch Bulb, Burgess Seed, Duluth Trading, 201.865.5800 x2204
203.357.0009 x143 Gardener’s Alive, Gardener’s Supply, and North maryamon@sms-inc.com
alikirec@sms-inc.com American Affinity.
Contact: Aliki Recanatini source interlink meDia
Dr. foster & smitH 203.357.0009 x143 powerBase Masterfile
BackyarD living alikirec@sms-inc.com 947,000+ Gardening Product Buyers
75,000+ 12 Month Buyers
sports interest Masterfile
16,000+ 3 Month Buyers miles kimBall 446,000+ Baseball Interest
Outdoor water garden and wild bird product buyers. outDoor/garDening 392,000+ Basketball Interest
Contact: Monique Adams 412,000+ 12 Month Count 771,000+ Bicycling Interest
201.865.5800 x2059 156,000+ 3 Month Count 608,000+ Football Interest
Usage: Burgess Seed & Plant, Farmer Seed & Nursery,
moniqada@sms-inc.com Four Seasons Nursery, Home Trends, Make Life Easier, 760,000+ Golf Interest
Owen Nursery, Starcrest, and Terry’s Village. 169,000+ Hockey Interest
filson outDoor Contact: Jennifer Peske 274,000+ Running / Jogging Interest
clotHing & gear 203.357.0009 x127 234,000+ Snow Skiing Interest
62,000+ 12 Month Buyers jennipes@sms-inc.com 26,000+ Soccer Interest
12,000+ 3 Month Buyers 25,000+ Tennis Interest
933,000+ Physical Fitness Interest
Contact: Michael Berger new mexico magazine 301,000+ Watch Sports on TV
201.865.5800 x2203 67,000+ Active Subscribers
michaber@sms-inc.com 7,000+ 3 Month Subscribers aCtion sports group
Usage: Better Homes & Gardens, National Parks & Conserva-
tion, Outside, and Sunset Magazine. 293,000+ Active Subscribers
garDener’s eDge 49,000+ 3 Month Hotline
21,000+ 12 Month Count Contact: Michael Berger
Usage: Brecks Dutch Bulbs, August Home Publishing, Sporty’s 201.865.5800 x2203 Canoe & kaYak
Tool, Home Trends, and Stark Brothers Nursery. michaber@sms-inc.com 26,000+ Active Subscribers
Contact: Aliki Recanatini 4,000+ 3 Month Hotline
203.357.0009 x143
alikirec@sms-inc.com powder
24,000+ Active Subscribers
1,000+ 3 Month Hotline
skateBoarder
24,000+ Active Subscribers interactive insert meDia
4,000+ 3 Month Hotline
Division programs
snowBoarder fooD, frienDs anD family oxmoor House
23,000+ Active Subscribers outdoor enthustatsts paCkage insert prograM
2,000+ 3 Month Hotline Please Inquire for Counts. 929,000+ Estimated Annual Packages
Usage: Compostumbler, Garden Patch, and Mantis.
surfer travel specialists Contact: Robin Neal
52,000+ Active Subscribers Masterfile 201.865.5800 x2028
6,000+ 3 Month Hotline 38,961,000+ Universe robinnea@sms-inc.com
surfing Contact: Randi Morris
50,000+ Active Subscribers 201.865.5800 x2037 nortH american
9,000+ 3 Month Hotline randimor@sms-inc.com affinity cluBs inc.
handYMan CluB of aMeriCa pip
Contact: Amy Lyons Jennifer Gottlieb 429,000+ Estimated 2010 Annual Volume
201.865.5800 x2216 201.865.5800 x2038 Usage: Garden Patch, Harbor Freight, Little Giant Ladder,
amylyo@sms-inc.com jennigot@sms-inc.com Positec, Mantis, Sunsetter, and Zoysia.
historY & sports pip
starcrest 303,000+ Estimated 2010 Annual Volume
gavilan’s Usage: Zoysia.
10,000+ 12 Month Gardening/Patio Buyers
Usage: Get Organized by Taylor Gifts and Old Pueblo Traders. Direct Data hoMe arts, Cooking & gardening pip
817,000+ Estimated 2010 Annual Volume
traditions
20,000+ 12 Month Gardening/Patio Buyers
Division Usage: Earthbox and Garden Patch.
Usage: Home Trends, Terry’s Village, and Vermont outDoor recreation, from north aMeriCan outdoor group
hunting & fishing pip
Country Store. cross-matcH 686,000+ Estimated 2010 Annual Volume
16,000,000+ Universe Usage: Harbor Freight, House of Wesley, Positec,
Make life easier and Sunsetter.
111,000+ 12 Month Gardening/Patio Buyers
Usage: Get Organized by Taylor Gifts, Heartland America, working women outDoor Contact: Coleen Malc
Herrington, Lipenwald, NextTen, Picket Fence, Sportsman’s
Guide, and Vermont Country Store.
lifestyle DataBase 201.865.5800 x2042
48,000,000+ Working Women coleemal@sms-inc.com
Contact: Jennifer Peske
John Toscano
203.357.0009 x127 xtreme sports entHusiasts 201.865.5800 x2718
jennipes@sms-inc.com 6,635,000+ Postal
johntos@sms-inc.com
4,506,000+ Opt-In Email
taylor gifts/get organizeD
Masterfile recreational veHicle owners reiman puBlications
466,000+ 12 Month Buyers paCkage insert prograM
15,172,000+ Postal
53,000+ 3 Month Buyers 1,723,000+ Estimated Annual Packages
15,419,000+ Opt-In Email Usage: Garden Patch, House of Wesley, Mantis, and Sunsetter.
28,000+ 1 Month Buyers
Usage: Heartland America, Herrington, Sportsman’s Guide, Contact: Robin Neal
and Sporty’s Catalog. Boat owners DataBase 201.865.5800 x2028
839,000+ Postal
Contact: Anna Feely robinnea@sms-inc.com
50,000+ Opt-In Email
201.865.5800 x2113
annahar@sms-inc.com
all terrain veHicle owners taylor gifts/get organizeD
Blow-in prograM
1,213,000+ Postal
victoria’s secret 1,198,000+ Opt-In Email
20,000,000+ Estimated Annual Circulation
247,000+ 1 Month Outdoor Enthusiast
725,000+ 3 Month Outdoor Enthusiast Contact: Neil Katz paCkage insert prograM
Usage: Athleta, Eastbay Catalog and Sports Katz. 201.865.5800 x2708 587,000+ Estimated Annual Packages
Contact: Anna Feely neilkat@sms-inc.com
Usage: Earthbox, Garden Patch, Garderner’s Supply, Little
201.865.5800 x2113 Giant Ladder, and Sunsetter.
annahar@sms-inc.com Contact: Coleen Malc
201.865.5800 x2042
williams-sonoma, inc. coleemal@sms-inc.com
the universe file
929,000+ 6 Month Outdoor Interest
572,000+ 3 Month Outdoor Interest
time Home entertainment
Contact: Michael Berger paCkage insert prograM
201.865.5800 x2203 400,000+ Estimated Annual Packages
Usage: Garden Patch.
michaber@sms-inc.com
John Toscano
201.865.5800 x2718
johntos@sms-inc.com
777 Terrace avenue, SuiTe 401
HaSbrouck HeigHTS, nJ 07604
www.sms-inc.com