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VIEWS: 83 PAGES: 79

  • pg 1
									Freedom Interactive

Campaign & Online Ad Inventory (COAI)
Overview
The Campaign & Online Ad Inventory (COAI) spreadsheet is an implementation planning document, created to aid both the Freedom Interactive (FI)
and local business unit teams to plan, configure, and deploy the central ad management system.
********************************************************************


Guide
Pre-COAI Information Gathering
To complete the COAI quickly, it is recommended that you complete the following steps before moving on to Tabs 1 and 2:
1. Assign an associate that has familiarity with the Online Advertising (OA) campaigns currently running on your business unit websites.
2. Access to the online advertising system (e.g.: 24/7 OAS, SpinBox, internal or open-source system). If there is no OA system, the person(s) responsible for placing OA campaigns.
3. Current Insertion Order (I/O) used for billing purposes, or most recent bill. The intent is to determine the OA commitments for both placement and revenue purposes.

Tabs (1) & (2)
To effectively complete tabs (1) and (2), knowledge and access to existing online advertising campaign and reporting (if any) data is required.
- Tab (1) CPM campaigns - for OA campaigns sold and delivered on a Cost Per Thousand (CPM).
  > Campaign - collection of ad placements to run for specific time and allocated amount of impressions. For "fixed" campaigns, only within a period of time.
  > Placements - number of individual ad units / positions to run for a specific time and allocated amount of impressions. For "fixed" campaigns, only within a period of time.
- Tab (2) Flat or Fixed Rate campaigns - for OA campaigns sold and delivered on a fixed / flat rate, with no set impression delivery amount.
- Tab (3) Package - Print + Online - for OA campaigns bundled with print campaign. Intent is to determine the portion of the bundled buy that is attributed to online.

Definitions
Campaign - any OA advertisement or group of advertisements placed on a business unit site for a specific time (e.g.:728x90, www.freedom.com/homepage, 3 months).
ROSi (Run Of Site) - placement that runs on all or most of all pages throughout a site.
ROSe (Run Of Section) - placement that runs on all or most of all pages throughout a section.
CPM (Cost per thousand) - For example, if a campaign is worth $500 per month for 50,000 impressions on the homepage, the CPM = $10.00.
Impression - each time a page is displayed (e.g.: user goes to "www.freedom.com"), and an ad unit is displayed.
Section - segemented portion of a site such as "Sports", "News", or "Weather".
Type - describes how the placement will be displayed - Rotational = position shared with other units | Fixed = exclusive position.
% of Section or Share of Voice (SOV) - the proportion of available display impressions allocated to a specific campaign vs. other campaign(s) in a particular position.
For example, a section has an average of 100,000 page views/month, an was sold 25% SOV, the advertiser would receive 25,000 impressions.

** Cells in "Yellow" are EXAMPLES of typical data elements of OA campaigns - to be used as a guide for individual business units **

Contact
For questions or assistance, please contact:
JP Congleton
Project Manager
Freedom Interactive
jpcongleton@freedom.com
949.399.5113




                                                                                                       Page 1 of 79
                                                                                        Campaign     Campaign
Location               Top Level Domain         Advertiser Name                                                   Section/Page Ad Tag
                                                                                        Start Date   End Date

ENC-encBrides          www.encBrides.com        Village Jewelers                        4/9/2007     12/31/07     encToday/life/weddings
ENC-encBrides          www.encBrides.com        A Wedding to Remember                   4/26/2007    07/26/07     encToday/life/weddings
ENC-encBrides          www.encBrides.com        CK Entertainment                                     1/31/2007    encToday - Brides


ENC-encHomeFinder      www.encHomeFinder.com    Hurst Realty                            4/19/2007    12/31/07     enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder      www.encHomeFinder.com    Mary Rawls Realty                       4/19/2007    12/31/07     enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder      www.encHomeFinder.com    Century 21 Cherie                                    self-renew   enchomefinder.com/classified/realestate/area1
                                                Bank of America/Black Insurance(
ENC-encHomeFinder      www.encHomeFinder.com                                            4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
                                                AllState)
ENC-encHomeFinder      www.encHomeFinder.com    Harry Cummings - Century 21             4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area3
ENC-encHomeFinder      www.encHomeFinder.com    Coldwell Banker Willis-Smith            4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder      www.encHomeFinder.com    Prudential Clearwater                   4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder      www.encHomeFinder.com    Pamlico Home Builders                   4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder      www.encHomeFinder.com    SLM Financing                                        self-renew   enchomefinder.com/classified/realestate/area3
ENC-encHomeFinder      www.encHomeFinder.com    Exit Home Realty                                     self-renew   enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder      www.encHomeFinder.com    Jack Real Estate and Rental                          self-renew   enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder      www.encHomeFinder.com    Nell Jarman & Assoc.                    4/23/2007    07/23/07     enchomefinder.com/classifieds/realestate/area3
ENC-encHomeFinder      www.encHomeFinder.com    Conway and Company                      4/23/2007    07/23/07     enchomefinder.com/classifieds/realestate/area3
ENC-encHomeFinder      www.encHomeFinder.com    Zander Guy                                           self-renew   enchomefinder.com/classified/realestate/area4


ENC-encToday           www.encToday.com         Big Blue Store                                       05/31/07     enctoday.com/weather
ENC-encToday           www.encToday.com         Big Blue Store                                       05/31/07     enctoday.com/weather
ENC-encToday           www.encToday.com         Coastal Physical Medicine & Rehab                    05/04/07     enctoday.com/health/
ENC-encToday           www.encToday.com         Confidential Rcords Management                       05/04/07     enctoday.com/health/
ENC - encToday         www.encToday.com         Carolina Home Medical                                self-renew   encToday - ROS
ENC-encToday           www.encToday.com         JOMEC                                                05/31/07     enctoday.com/weather
ENC-encToday           www.encToday.com         JOMEC                                                05/31/07     enctoday.com/weather

ENC-encToday           www.encToday.com         The Flame                                            05/31/07     enctoday.com/entertainment/dining


ENC-encToday           www.encToday.com         Hacksaw Treasures                       4/23/2007    07/23/07     encToday - Homepage


ENC-encToday           www.encToday.com         Anew Visage                             4/23/2007    07/23/07     encToday - Homepage


ENC-encToday           www.encToday.com         Making Faces                            4/23/2007    07/23/07     encToday - Homepage


ENC - encToday         www.encToday.com         National Dodge                          2/19/2007    02/19/08     enctoday.com/sports/pro/other

                                                                                                                  http://www.enctoday.com/SiteProcessor.cfm?Template=Vietn
ENC-encToday           www.encToday.com         Carteret-Craven Elect                                03/23/07     am/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=
                                                                                                                  28458040
ENC-encToday           www.encToday.com         Christian Care Center                                04/12/07     enctoday.com/health/
ENC-encToday           www.encToday.com         Coastal Carolina Volvo                               09/30/07     encToday - CarFinder
ENC - encToday         www.encToday.com         McCarthy Square                                      06/26/07     encToday - ROS


ENC - encClassifieds   www.encClassifieds.com   Pate, Charlotte                         4/17/2007    12/31/07     classifieds.enctoday.com
ENC - encClassifieds   www.encClassifieds.com   Riverside                                            self-renew   classifieds.enctoday.com
ENC - encClassifieds   www.encClassifieds.com   Trent Cadillac                                       12/07/07     classifieds.enctoday.com
ENC - encClassifieds   www.encClassifieds.com   Rose Brothers Furniture                 4/20/2007    04/26/07     classifieds.enctoday.com
                                                Coastal Carolina Honda - Help
ENC - encClassifieds   www.encClassifieds.com                                                        self-renew   classifieds.enctoday.com
                                                Wanted
ENC - encClassifieds   www.encClassifieds.com   Intermedia/Olive Garden                 4/15/2007    04/21/07     classifieds.enctoday.com
ENC - encClassifieds   www.encClassifieds.com   NAS Recruiting/Electrolux               4/15/2007    04/21/07     classifieds.enctoday.com




                                                                         Page 2 of 79
ENC-JDN-JDNews       www.maxmag.com                  Rena J's                                           self-renew   jacksonvilledailynews.com/entertainment


ENC-JDN-JDNews       www.jacksonvilledailynews.com   Marine Chevrolet                                   self-renew   JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Sanders Ford                                       self-renew   JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Stevenson Auto                                     self-renew   JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Stevenson Auto Group                               self-renew   JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Stevenson Toyota/Montalbanl                        self-renew   jacksonvilledailynews.com/sports
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Moore Buick                            4/10/2007   12/31/07     JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   National Dodge                         4/10/2007   12/31/07     jacksonvilledailynews.com/sports
ENC-JDN-JDNews       www.jacksonvilledailynews.com   National Dodge                         4/10/2007   12/31/07     JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Johnson Funeral Home                               self-renew   jacksonvilledailynews.com/obituaries
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Onslow Board of Tourism                4/6/2007    05/31/07     JD - ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Buffalo Tire                           4/17/2007   12/31/07     JD - Index
ENC-JDN-JDNews       www.jacksonvilledailynews.com   Alexanders                             4/4/2007    06/30/07     JD - ROS
ENC-JDN-JDNews       www.maxmag.com                  Southern Style Saloon                              self-renew   jacksonvilledailynews.com/entertainment
ENC-JDN-JDNews       www.jacksonvilledailynews.com   National Dodge                                     self-renew   JD -ROS
ENC-JDN-JDNews       www.jacksonvilledailynews.com   National Dodge                                     self-renew   JD -ROS



ENC-KFP-Kinston      www.kinston.com                 Stevenson Auto Group                               self-renew   KFP - ROS
ENC-KFP-Kinston      www.kinston.com                 Harry Cummings - Century 21            4/23/2007   07/23/07     FP - Homepage
ENC-KFP-Kinston      www.kinston.com                 Lenoir Memorial Hospital               4/23/2007   07/23/07     FP - Homepage
ENC-KFP-Kinston      www.kinston.com                 Next Door                                          self-renew   Kinston -ROS
ENC-KFP-Kinston      www.kinston.com                 Pinelawn Memorial                      4/23/2007   07/23/07     kinston.com/obituaries
ENC-KFP-Kinston      www.kinston.com                 Edwards Funeral Home                   4/23/2007   07/23/07     kinston.com/obituaries
ENC-KFP-Kinston      www.kinston.com                 Lenoir Community College               4/1/2007    05/21/07     Kinston - ROS
ENC-KFP-Kinston      www.kinston.com                 Nationwide Insurance - Jim Walker      4/26/2007   05/26/07     FP - Homepage
ENC-KFP-Kinston      www.kinston.com                 Carpro                                             self-renew   FP -ROS
ENC-KFP-Kinston      www.kinston.com                 Nell Jarman & Assoc.                               self-renew   FP - ROS
ENC-KFP-Kinston      www.kinston.com                 Imagine Wireless                                   self-renew   KFP - Indians
ENC-KFP-Kinston      www.kinston.com                 Imagine Wireless                                   01/19/07     FP - ROS
ENC-KFP-Kinston      www.kinston.com                 Networks East                                      12/31/06     Kinston - ROS
ENC-KFP-Kinston      www.kinston.com                 Conway and Company                                 self-renew   FP - ROS


ENC-NBSJ-NewBernSJ   www.newbernsj.com               Stevenson Auto Group                               self-renew   NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Pamlico Home Builders                  4/23/2007   07/23/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Help at Home                           4/23/2007   07/23/07     NB - Homepage
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Kamm Corp - Fridays/Annabelles         4/23/2007   07/23/07     NB - Homepage
ENC-NBSJ-NewBernSJ   www.newbernsj.com               McCarthy Square Pharmacy               4/23/2007   07/23/07     newbernsj.com/news/local
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Altrius Capital                        4/3/2007    12/31/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Coastal Physical Medicine              2/2/2007    07/31/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Courtyards at Berne Village            2/8/2007    07/23/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Prudential Clearwater Realty           4/23/2007   07/23/07     NB - Homepage
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Vanceboro Fire Dept Fundraiser         4/29/2007   05/05/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               ECWC Trials                                        12/18/06     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Carolina Home Exteriors                            self-renew   NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Coastal Carolina Volvo                             11/08/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Coldwell Banker - Willis Smith                     self-renew   NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               Prudential Clearwater                              12/09/06     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               William Price                          4/8/2007    04/13/07     NB - ROS
ENC-NBSJ-NewBernSJ   www.newbernsj.com               McCarthy Square Pharmacy                           self-renew   NB - ROS



ENC - Topsail        www.topsailadvertiser.com       Zander Guy                             4/10/2007   12/31/07     Topsail - ROS
ENC - Topsail        www.topsailadvertiser.com       Jackson Hewitt                         2/2/2007    04/15/07     Topsail - ROS




                                                                             Page 3 of 79
                                                           Ad unit                                           Estimated
                                                           sizes                                             Impressions
Page URL                                                               Rate            Type                                Linked to   Creative File Name            Click-Through URL
                                                           (e.g.:                                            Campaign
                                                           728x90)                                           Total
http://www.enctoday.com/sections/brides/                   160 x 600   $10.00/CPM      Skyscraper            9,000         Site        villagejewlersskyscraper      http://www.villagejewelersonline.com/
http://www.enctoday.com/sections/brides/                   728 x 90    25.00/CPM       Leaderboard           5000          Site        weddingtoremember             http://www.newbernphotography.com
http://www.enctoday.com/sections/brides/                   120 x 90    $25             Block ad              1669          Site        ckentertainmentblock          http://www.encdj.com/


http://www.enchomefinder.com/index.cfm?AreaMarket=1        120 x 90    $4.64/CPM       Block                 258,616       Site        hurstrealtyblock              http://www.hurstrealty.com/
http://www.enchomefinder.com/index.cfm?AreaMarket=1        120 x 90    $4.64/CPM       Block ad              258,616       Site        maryrawlsblock                http://fi.enctoday.com/adimages/maryrawls.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1        120 x 240   $150            Homefinder combo      7370          Site        cherieschulztower             http://www.jacksonvillenchomes.com/
http://www.enchomefinder.com/index.cfm?AreaMarket=2        120 x 90    $6.00/CPM       Block ad              25,000        Site        bankamericaallstateblock      http://fi.enctoday.com/adimages/bankamericaallstate.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3        728 x 90    $9.60/CPM       Leaderboard           30,000        Site        harrycummingsbannerupdate     http://fi.enctoday.com/adimages/harrycummings.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2        160 x 600   $10.00/CPM      Skyscraper            75,000        Site        coldwellbankertower           http://fi.enctoday.com/adimages/coldwellbanker.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2        728x90      $10.00/CPM      Leaderboard           60,000        Site        clearwaterbannerupdate        http://fi.enctoday.com/adimages/clearwater.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2        728x90      $5.00/CPM       Leaderboard           60,000        Site        pamlicohomebannerupdate       http://profiles.newbernsunjournal.com/pamlico-home-builders
http://www.enchomefinder.com/index.cfm?AreaMarket=3        120 x 90    $100            block ad              12,048        Site        salliemaeblock                http://fi.enctoday.com/adimages/salliemae.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1        120 x 90    $75             block ad              11,898        Site        exithomeblockupdate           http://fi.enctoday.com/adimages/exithomeplace.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1        120 x 90    $75             block ad              17,039        Site        jacksonvillerealestate        http://fi.enctoday.com/adimages/jacksonvillerealestate.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3        120 x 90    $5.76/CPM       Block ad              52,083        GIF         nelljarmanblock               http://fi.enctoday.com/adimages/nelljarman.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3        120 x 90    $5.76/CPM       Block ad              52,083        Emercial    conwaycoblock                 http://www.conwayfinancialservices.com/new/conwayfinancialservices/gate.asp
http://www.enchomefinder.com/index.cfm?AreaMarket=4        120 x 90    $50             Block ad              14,673        site        zanderguyblock                http://www.zanderguy.com


http://www.enctoday.com/sections/carolinaweather/          728x90      $500.Pre-paid   Leaderboard           3,895         GIF         bigbluehurricanebannerupdat   http://fi.enctoday.com/adimages/bigbluehurricane.html
http://www.enctoday.com/sections/carolinaweather/          120 x 90    $300/Pre-paid   Block Ad              3,895         GIF         bigbluehurricaneblock         http://fi.enctoday.com/adimages/bigbluehurricane.html
http://www.enctoday.com/sections/medical/                  728x90      $500/Pre-paid   Leaderboard           432           Site        coastalphysicalbannerupdate   http://www.coastalphysicalmedicine.com
http://www.enctoday.com/sections/medical/                  120 x 90    $300/Pre-paid   Block Ad              1,324                     crmiblock                     http://www.crmi-online.com
encToday - ROS                                             120 x 90    $133            Block ad              699,154       Site        carolinahomemedblock          http://www.carolinahomemedical.com
http://www.enctoday.com/sections/carolinaweather/          728x90      $500.Pre-paid   Banner Ad             3,895         GIF         joemcbannerupdate             http://fi.enctoday.com/adimages/joemc.html
http://www.enctoday.com/sections/carolinaweather/          120 x 90    $300/Pre-paid   Block ad              3,895         GIF         joemcblock                    http://fi.enctoday.com/adimages/joemc.html

http://www.enctoday.com/sections/encdining/                728x90      $50             Leaderboard           3,895         Site        theflamebannerupdate          http://www.theflamerestaurant.com/


encToday - Homepage                                        120 x 90    $10/CPM         Block ad              90,000        site        hacksawtreasuresblock         hacksawtreasures.com


encToday - Homepage                                        120 x 90    $10.00/CPM      Block ad              60,000        Site        anewvisageblock               anewvisage.com


encToday - Homepage                                        120 x 90    $10.00/CPM      Block ad              30,000        GIF         makingfacesblock              http://fi.enctoday.com/adimages/makingfaces.html


http://www.enctoday.com/sections/nascar/                   120 x 90    $4.52/CPM       Block Ad              66,360        Site        nationaldodgenascar           http://www.nationaldodge.com

http://www.enctoday.com/SiteProcessor.cfm?Template=Vietn
am/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=          120 x 90    $500/Pre-paid   Block Ad              3,895         Site        carteretcravenblock           http://fi.enctoday.com/adimages/carteretcraven.html
28458040
http://www.enctoday.com/sections/medical/                  120 x 90    $300/Pre-paid   Block                 3,895         Emercial    christiancareblock            http://cnsrvr.com/kfp/rt/christian_care_center/ec.html
http://www.enctoday.com/SiteProcessor.cfm?Template=CarFi
                                                           728x90      $250/Co-op      Leaderboard           3,600         Site        ccvolvobannerupdate           http://www.ccautogroup.com
nder/Index.cfm&Section=CarFinder
encToday - ROS                                             120 x 90    $100            Block                 214,213       Site        pharmacyblock                 http://www.edrugcare.com


encClassifieds - ROS                                       120 x 90    $9.00/CPM       Block                 80,000        Site        charlottesweb                 http://www.charlottepate.com
encClassifieds - ROS                                       120 x 90    $300            Block Ad              351,131       Site        riversidejobblock             http://fi.enctoday.com/adimages/riversidejob.html
encClassifieds - ROS                                       120 x 90    $300            Block ad              N/avail       GIF         trentcadillacblock            http://fi.enctoday.com/adimages/trentcadillac.html
encClassifieds - ROS                                       120 x 90    $75             Block ad                            GIF         rosebrosblock                 http://fi.enctoday.com/adimages/rosebros.html
encClassifieds - ROS                                       120 x 90    $300            Block ad              N/avail       GIF         coastalcarolinablock          http://fi.enctoday.com/adimages/coastalcarolina.html
encClassifieds - ROS                                       120 x 90    $14.00/CPM      Block ad              5892          GIF         olivegardenblock              http://fi.enctoday.com/adimages/olivegarden.html
encClassifieds - ROS                                       120 x 90    $14.00/CPM      Block ad              5892          GIF         electroluxblock               http://fi.enctoday.com/adimages/electrolux.html




                                                                                                          Page 4 of 79
  MaxMag.com                                                  120 x 90    $25            Block ad                  19113          Site       renajsblock                   http://fi.enctoday.com/adimages/renajs.html


   JD - ROS                                                   728 x 90    $600           Leaderboard               464515         Site       marinechevroletbannerupdate http://www.marinechevy.com/
   JD - ROS                                                   120 x 90    $300           Block ad pick up          930781         HTML       sandersford0703                http://fi.enctoday.com/adimages/sandersford.html
   JD - ROS                                                   728 x 90    $400           Banner ad                 519,108        Site       stevensonbannerupdate          http://www.stevensonauto.com
   JD - ROS                                                   120 x 90    $240           Block ad                  768786         Site       stevensonblock                 http://www.stevensonauto.com
   http://www.jdnews.com/sections/sports/                     728 x 90    $150           Banner                    23834          Site       stevensonsportsbanner          http://www.stevensontoyota.com
   JD - ROS                                                   728 x 90    $7.16/CPM      Leaderboard               754,182        Site       moorebuickbanner               http://www.moorebuick.com/
http://www.jdnews.com/sections/sports/                        728 x 90    $7.54/CPM      Leaderboard               179,037        Site       nationalsportsbanner           http://www.nationaldodge.com
   JD - ROS                                                   120 x 90    $4.08/CPM      Block                     1,985,292      HTML       nationaldodgeblock             http://fi.enctoday.com/adimages/nationaldodge.html
   http://www.jdnews.com/sections/obituaries/                 120 x 90    $25            block ad - obit page      128,827        Site       johnsonfuneralblock            http://www.johnsonfuneralhomes.com
   JD - ROS                                                   120 x 90    $4.64/CPM      block ad                  129,310        Site       octblock.gif                   http://www.onslowcountytourism.com
   JD - Index                                                 120 x 90    $9.00/CPM      Block Ad                  80,000         Site       buffalotireupdate              http://www.buffalotire.com
   JD - ROS                                                   160 x 600   $13.25 CPM     Skyscraper                30,188         Site                                      http://www.alexandersofjacksonville.com
   MaxMag.com                                                 728x90      $50            Banner Ad                 N/Avail        Site       southernstylesaloonbannerup    http://fi.enctoday.com/adimages/southernstylesaloon2.html
   JD -ROS                                                    120 x 90    $150           Block                     932,234        HTML       nationaldodgeblock448          http://fi.enctoday.com/adimages/nationaldodge.html
                                                                                                                                                                            <a href="javascript:DisplayAdVideo()"><img
  JD -ROS                                                     160 x 600   $900           Skyscraper                1,171,548      Video      nationalminitower
                                                                                                                                                                            src="/adimages/NationalDodgeMiniTower.gif" border="0"></a>


  FP - ROS                                                    120 x 90    $120           block ad                  149402         Site       stevensonblock                http://www.stevensonauto.com/
  FP - Homepage                                               120 x 90    $9.60/CPM      Block ad                  63,750         GIF        harrycummingsbannerupdate     http://fi.enctoday.com/adimages/harrycummings.html
  FP - Homepage                                               120 x 90    $5.53/CPM      Block                     54,000         Site       lenoirmemorial                http://www.lenoirmemorial.org
  FP - ROS                                                    120 x 90    $100           Block                     579,976        Site       nextdoorblock                 http://www.nextdoorprivateclub.com
  http://www.kinston.com/sections/obituaries/                 120 x 90    $10.00/CPM     Block ad                  7,500          Emercial   pinelawnblock                 http://cnsrvr.com/kfp/rt/pinelawn_memorial/ec.html
  http://www.kinston.com/sections/obituaries/                 120 x 90    $10.00/CPM     Block ad                  7,500          Site       edwardsfuneralblock           http://www.kinston.com
  FP - ROS                                                    728 x 90    $8.86/CPM      Leaderboard               50,000         Site                                     http://epaper.kinston.com/Default/Client.asp?enter=true&skin=ENCss&Daily=EN
  www.kinston.com                                             728 x 90    $10.00/CPM     Leaderboard               10,000         Site       jimwalkerleaderboard          http://www.walkerinsgroup.com/
  FP -ROS                                                     120 x 90    $100           Block ad & Emercial       549,217        Emercial   carproblock                   http://www.carprokinston.com
  FP - ROS                                                    120 x 90    $50            Block ad                  52,083         GIF        nelljarmanblock               http://fi.enctoday.com/adimages/nelljarman.html
  http://www.kinston.com/SiteProcessor.cfm?Template=Templat               $500/Paid in
                                                              120 x 90                   Banner                    2476           Site       imaginewirelessbannerupdate   http://www.imaginewireless.us
  es/Ktribe.cfm&Section=Indians                                           Advance
  FP - ROS                                                    728 x 90    $300           Block                     548,941        Site       imaginewirelessblock          http://www.imaginewireless.us
                                                                                                                                                                           http://www.networkseast.com/index.php?option=com_content&task=vi
  FP - ROS                                                    120 x 90    $100           Block                     337,321        Site       networkseastblock
                                                                                                                                                                           ew&id=43&Itemid=28
  FP - ROS                                                    120 x 90    $133           Emercial/Block            547,485        Emercial   conwaycoblock                 http://fi.enctoday.com/adimages/conwayco.html


  NB - ROS                                                    120 x 90    $120           block ad                  371848         Site       stevensonblock                http://www.stevensonauto.com/
  NB - ROS                                                    728 x 90    $5.00/CPM      Leaderboard               270,000        Site       pamlicohomebannerupdate       http://profiles.newbernsunjournal.com/pamlico-home-builders
  newbernsj.com                                               120 x 90    $10.00/CPM     block ad                  39,900         Site       helpathomeblock               http://fi.enctoday.com/adimages/helpathome.html
  newbernsj.com                                               120 x 90    $10.00/CPM     block ad                  39,900         GIF        fridaysannanbsj               http://fi.enctoday.com/adimages/kammcorp.html
  http://www.newbernsj.com/sections/local/                    120 x 90    $10.00/CPM     block ad                  45,000         Site       pharmacyblock                 http://www.edrugcare.com
  NB - ROS                                                    120 x 90    $5.15/CPM      Block ad                  349,506        Site       altriusblock                  www.altrius-capital.com
  NB - ROS                                                    120 x 90    $6.00/CPM      Block ad                  133,332        Emercial   coastalphysicalblock          http://www.cnsrvr.com/kfp/rt/coastal_rehab/ec.html
  NB - ROS                                                    160 x 600   $10.00/CPM     Skyscraper                75,000         Site       courtyardstower.gif           www.courtyardsatbernevillage.com
  newbernsj.com                                               728 x 90    $10.00/CPM     Leaderboard               298,125        GIF        clearwaterbanner              http://fi.enctoday.com/adimages/clearwater.html
  NB - ROS                                                    120 x 90    $6.00/CPM      block ad                  8,333          GIF
  NB - ROS                                                    120 x 90    $233/bundled   Block ad                  252,000        GIF        ecwomensblock1175             http://www.enctoday.com/adimages/ecwomens5.html
  NB - ROS                                                    120 x 90    $200           Block ad                  333,461        Site       Carolina-Home-Ext             http://www.carolinahomeexteriors.com/
  NB - ROS                                                    728x90      $250/Co-op     Banner Ad                 218,971        Site       ccvolvobannerupdate           http://www.ccautogroup.com
  NB - ROS                                                    120 x 240   $250/Bundled   Mini-Tower                475,700        Emercial   coldwellbankertower           http://fi.enctoday.com/adimages/coldwellbanker.html
  NB - ROS                                                    728 x 90    $531           Banner                    341,007        Site       clearwaterbannerupdate        http://fi.enctoday.com/adimages/clearwater.html
  NB - ROS                                                    300 x 250   $15/CPM        Big Box                   20,000         Site       williampriceboxad             http://www.thymilenaplantation.com/
                                                                                         Banner AD - NBSJ
  NB - ROS                                                    728 x 90    $150                                     100,546        Site       pharmacybannerupdate          http://www.edrugcare.com
                                                                                         Pages


  Topsail - ROS                                               120 x 90    $10/CPM        Block ad                  45,000         site       zanderguyblock                http://www.zanderguy.com
  Topsail - ROS                                               728 x 90    $300/month     Leaderboard               20,000/month   site       jacksonhewittbanner           http://www.jacksonhewitt.com




                                                                                                                Page 5 of 79
Not active yet
Expired before site went live


Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Her minitower ad seems to be running twice. It's running through our old ad system (in with the block ads) and it's also showing in OAS as running through their system, although I can't get the ad to come up when I refresh the page.
Block ad on Homefinder, runs on our old ad system




Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Cancelled 04/10/2007




Was entered into OAS, but shows no stats. The ad is now expired, but when I run a report for the time that it was active no stats come up for it.

Ad cancelled 04/12/07
Ad cancelled 02/19/07
Ad cancelled 04/23/07 - moved to NBSJ


Block ad on Classifieds, runs on our old ad system
Block ad on Classifieds, runs on our old ad system



Ad cancelled on 2/1




                                                                                                                                   Page 6 of 79
          Block ad on Max, runs on our old ad system




          Ad cancelled on 2-6
          Ad cancelled 04/10/2007 - consolidated with remaining ad
          Ad cancelled 04/10/2007 - consolidated with remaining ad




NCss&Daily=ENCss&BaseHref=ENCss/2007/03/29
         Not active yet
         Ad cancelled 02/12/07
         Ad cancelled 04/23/07- moved to Homefinder
          Ad cancelled 01/15/07
          Ad cancelled 01/15/07
          Expired before site went live
          Ad cancelled 04/23/07 - moved to Homefinder




          Not active yet
          Expired before site went live
          Ad cancelled on 02/16/07
          Ad cancelled on 02/19/07
          Ad cancelled 04/23/07
          Expired before site went live


          Ad cancelled 04/23/07 - replaced with block




                                                                     Page 7 of 79
Page 8 of 79
Page 9 of 79
Location         Top Level Domain                Advertiser Name


ENC-JDN-JDNews   www.maxmag.com                  Rena J's


ENC-JDN-JDNews   www.jacksonvilledailynews.com   Marine Chevrolet
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Sanders Ford
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Stevenson Auto
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Stevenson Auto Group
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Stevenson Toyota/Montalbanl
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Moore Buick
ENC-JDN-JDNews   www.jacksonvilledailynews.com   National Dodge
ENC-JDN-JDNews   www.jacksonvilledailynews.com   National Dodge
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Johnson Funeral Home
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Onslow Board of Tourism
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Buffalo Tire
ENC-JDN-JDNews   www.jacksonvilledailynews.com   Alexanders
ENC-JDN-JDNews   www.maxmag.com                  Southern Style Saloon
ENC-JDN-JDNews   www.jacksonvilledailynews.com   National Dodge
ENC-JDN-JDNews   www.jacksonvilledailynews.com   National Dodge
ENC-JDN-JDNews   www.maxmag.com                  Rena J's


ENC - Topsail    www.topsailadvertiser.com       Zander Guy
ENC - Topsail    www.topsailadvertiser.com       Jackson Hewitt
Campaign     Campaign
                        Section/Page Ad Tag
Start Date   End Date

5/1/2007     12/31/07   jacksonvilledailynews.com/entertainment


             12/31/07   JD - ROS
4/26/2007    12/31/07   JD - ROS
5/3/2007     12/31/07   JD - ROS
5/3/2007     12/31/07   JD - ROS
             12/31/07   jacksonvilledailynews.com/sports
4/10/2007    12/31/07   JD - ROS
4/10/2007    12/31/07   jacksonvilledailynews.com/sports
4/10/2007    12/31/07   JD - ROS
             12/31/07   jacksonvilledailynews.com/obituaries
4/6/2007     05/31/07   JD - ROS
4/17/2007    12/31/07   JD - Index
4/4/2007     06/30/07   JD - ROS
             03/01/07   jacksonvilledailynews.com/entertainment
             03/01/07   JD -ROS
             03/01/07   JD -ROS
             12/31/07   jacksonvilledailynews.com/entertainment


4/10/2007    12/31/07   Topsail - ROS
2/2/2007     04/15/07   Topsail - ROS
                                               Ad unit
                                               sizes
 Page URL                                                  Flate Rate
                                               (e.g.:
                                               728x90)
 MaxMag.com                                    160 x 600


  JD - ROS                                     728 x 90    $600
  JD - ROS                                     120 x 90
  JD - ROS                                     728 x 90    $400
  JD - ROS                                     120 x 90    $240
  http://www.jdnews.com/sections/sports/       728 x 90    $150
  JD - ROS                                     728 x 90
http://www.jdnews.com/sections/sports/         728 x 90
  JD - ROS                                     120 x 90
  http://www.jdnews.com/sections/obituaries/   120 x 90    $25
  JD - ROS                                     120 x 90
  JD - Index                                   120 x 90
  JD - ROS                                     160 x 600
  MaxMag.com                                   728 x 90    $50
  JD -ROS                                      120 x 90    $150
 JD -ROS                                       160 x 600   $900
 MaxMag.com                                    120 x 90    $25


 Topsail - ROS                                 120 x 90    $10/CPM
 Topsail - ROS                                 728 x 90    $300/month
                                                         Estimated      Scheduled
                 Est Cost per
CPM Rate                        Type                    Impressions   Impressions for
                   month
                                                          Monthly       Campaign

$9.80                           Skyscraper                                28,567


                                Leaderboard               256,656
$4.30                           Block ad pick up           79,733         558,136
$12.54                          Banner ad                  10,468          83,748
$4.52                           Block ad                   46,459         371,679
                                Banner                     23,834
$         7.16   $     599.99   Leaderboard                83,798
$        12.54   $     131.27   Leaderboard                10,468         83,748
$         4.08   $     900.00   Block                     220,588
                                block ad - obit page      128,827
$         4.64   $     600.00   block ad                  129,310
$         9.00   $      90.00   Block Ad                   10,000
$        13.25   $     399.99   Skyscraper                 30,188
                                Banner Ad
                                Block
                                Skyscraper
                                Block ad                   4,081


$        10.00   $      50.00   Block ad                   5,000
                                Leaderboard




                                Total Est Impressions    1,039,410
Linked to   Creative File Name


Site        renajsskyscraper


Site        marinechevroletbannerupdate
HTML        sandersford0703
Site        stevensonbannerupdate
Site        stevensonblock
Site        stevensonsportsbanner
Site        moorebuickbanner
Site        nationalsportsbanner
HTML        nationaldodgeblock
Site        johnsonfuneralblock
Site        octblock.gif
Site        buffalotireupdate
Site
Site        southernstylesaloonbannerup
HTML        nationaldodgeblock448
Video       nationalminitower
Site        renajsblock


site        zanderguyblock
site        jacksonhewittbanner
                                                                           Actual Impressions   2,007



 Click-Through URL                                                         April       May      June


 http://fi.enctoday.com/adimages/renajs.html


http://www.marinechevy.com/                                                142,914
  http://fi.enctoday.com/adimages/sandersford.html                         354,409
  http://www.stevensonauto.com                                             143,250
  http://www.stevensonauto.com                                             354,782
  http://www.stevensontoyota.com                                             6,243
  http://www.moorebuick.com/                                               122,890
  http://www.nationaldodge.com                                               7,746
  http://fi.enctoday.com/adimages/nationaldodge.html                       157,170
  http://www.johnsonfuneralhomes.com                                        32,191
  http://www.onslowcountytourism.com                                       151,186
  http://www.buffalotire.com                                                85,560
  http://www.alexandersofjacksonville.com                                   67,106
  http://fi.enctoday.com/adimages/southernstylesaloon2.html                    0
  http://fi.enctoday.com/adimages/nationaldodge.html                       230,917
  <a href="javascript:DisplayAdVideo()"><img
                                                                           178,358
  src="/adimages/NationalDodgeMiniTower.gif" border="0"></a>
  http://fi.enctoday.com/adimages/renajs.html                                374


 http://www.zanderguy.com                                                   2,805
 http://www.jacksonhewitt.com                                                 0


                                                                           2,037,901


                                               24/7 total served on site   4,180,447
                                         Amount Billed         $ 2,007.00



July   August   Sept   Oct   Nov   Dec   April           May   June


                                         $         -


                                         $   600.00
                                         $      -
                                         $   400.00
                                         $   240.00
                                         $   150.00
                                         $   599.99
                                         $   131.27
                                         $   900.00
                                         $    25.00
                                         $   600.00
                                         $    90.00
                                         $   399.99




                                         $       25.00


                                         $       50.00



                                         $ 4,211.25
July   August   Sept   Oct   Nov   Dec   Notes




                                         Ad cancelled 05/01/07
                                         Ad cancelled on 2-6
                                         Ad cancelled 04/10/2007 - consolidated with remaining a
                                         Ad cancelled 04/10/2007 - consolidated with remaining a
                                         Block ad on Max, runs on our old ad system Ad cancelle
/2007 - consolidated with remaining ad
/2007 - consolidated with remaining ad
uns on our old ad system Ad cancelled 05/01/07
Location             Top Level Domain    Advertiser Name

ENC-NBSJ-NewBernSJ   www.newbernsj.com   Stevenson Auto Group
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Pamlico Home Builders
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Help at Home
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Kamm Corp - Fridays/Annabelles
ENC-NBSJ-NewBernSJ   www.newbernsj.com   McCarthy Square Pharmacy
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Altrius Capital
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Coastal Physical Medicine
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Courtyards at Berne Village
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Prudential Clearwater Realty
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Vanceboro Fire Dept Fundraiser
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Matthew Hembree
ENC-NBSJ-NewBernSJ   www.newbernsj.com   ECWC Trials
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Carolina Home Exteriors
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Coastal Carolina Volvo
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Coldwell Banker - Willis Smith
ENC-NBSJ-NewBernSJ   www.newbernsj.com   Prudential Clearwater
ENC-NBSJ-NewBernSJ   www.newbernsj.com   William Price
ENC-NBSJ-NewBernSJ   www.newbernsj.com   McCarthy Square Pharmacy
Campaign     Campaign
                          Section/Page Ad Tag
Start Date   End Date

5/3/2007     12/31/07     NB - ROS
4/23/2007    07/23/07     NB - ROS
4/23/2007    07/23/07     NB - Homepage
4/23/2007    07/23/07     NB - Homepage
4/23/2007    07/23/07     newbernsj.com/news/local
4/3/2007     12/31/07     NB - ROS
2/2/2007     07/31/07     NB - ROS
2/8/2007     07/23/07     NB - ROS
4/23/2007    07/23/07     NB - Homepage
4/29/2007    05/05/07     NB - ROS
5/4/2007     05/07/07     NB
             12/18/06     NB - ROS
             self-renew   NB - ROS
             11/08/07     NB - ROS
             self-renew   NB - ROS
             12/09/06     NB - ROS
4/8/2007     04/13/07     NB - ROS
             self-renew   NB - ROS
                                           Ad unit
                                           sizes
Page URL                                               Flate Rate
                                           (e.g.:
                                           728x90)
NB - ROS                                   120 x 90    $120
NB - ROS                                   728 x 90
newbernsj.com                              120 x 90
newbernsj.com                              120 x 90
http://www.newbernsj.com/sections/local/   120 x 90
NB - ROS                                   120 x 90    $5.15/CPM
NB - ROS                                   120 x 90    $9.00/CPM
NB - ROS                                   160 x 600   $10.00/CPM
newbernsj.com                              728 x 90    $10.00/CPM
NB - ROS                                   120 x 90    $6.00/CPM
NB - ROS                                   300 x 250
NB - ROS                                   120 x 90    $233/bundled
NB - ROS                                   120 x 90    $200
NB - ROS                                   728 x 90    $250/Co-op
NB - ROS                                   120 x 240   $250/Bundled
NB - ROS                                   728 x 90    $531
NB - ROS                                   300 x 250   $15/CPM
NB - ROS                                   728 x 90    $150
                                                  Estimated      Scheduled
               Est Cost per
CPM Rate                      Type               Impressions   Impressions for
                 month
                                                   Monthly       Campaign
$4.52                         block ad              23229          185836
 $      5.00   $     450.00   Leaderboard           90,000
 $     10.00   $     133.00   block ad              13,300          39,900
 $     10.00   $     133.00   block ad              13,300          39,900
 $     10.00   $      15.00   block ad               1,500          45,000
 $      5.52   $     203.69   Block ad              36,900         258,300
 $      9.00   $     300.00   Block ad              33,333         155,554
 $     10.00   $     250.00   Skyscraper            25,000          75,000
 $      5.00   $     496.88   Leaderboard           99,375         298,125
 $      6.00   $      50.00   block ad               8,333           8,333
$15.00         $      75.00   Box                    5,000           5,000
                              Block ad
                              Block ad
                              Banner Ad
                              Mini-Tower
                              Banner
$     15.00    $     300.00   Big Box               20,000
                              Banner AD - NBSJ
                              Pages
Linked to   Creative File Name


Site        stevensonblock
Site        pamlicohomebannerupdate
Site        helpathomeblock
GIF         fridaysannanbsj
Site        pharmacyblock
Site        altriusblock
Emercial    coastalphysicalblock
Site        courtyardstower.gif
GIF         clearwaterbanner
GIF         vancebororescueblock
Site        matthewhembreebox
GIF         ecwomensblock1175
Site        Carolina-Home-Ext
Site        ccvolvobannerupdate
Emercial    coldwellbankertower
Site        clearwaterbannerupdate
Site        williampriceboxad
Site        pharmacybannerupdate
                                                                        Impressions         2,007


Click-Through URL                                                          April      May   June


http://www.stevensonauto.com/                                             236,512
http://profiles.newbernsunjournal.com/pamlico-home-builders               115,167
http://fi.enctoday.com/adimages/helpathome.html                           235,928
http://fi.enctoday.com/adimages/kammcorp.html                             235,010
http://www.edrugcare.com                                                  114,044
www.altrius-capital.com                                                   107,214
http://www.cnsrvr.com/kfp/rt/coastal_rehab/ec.html                        394,749
www.courtyardsatbernevillage.com                                          144,703
http://fi.enctoday.com/adimages/clearwater.html                             626
http://fi.enctoday.com/adimages/vancebororescue.html                         0
http://www.b25.org/
http://www.enctoday.com/adimages/ecwomens5.html                             0
http://www.carolinahomeexteriors.com/                                       0
http://www.ccautogroup.com                                                  0
http://fi.enctoday.com/adimages/coldwellbanker.html                         0
http://fi.enctoday.com/adimages/clearwater.html                             0
http://www.thymilenaplantation.com/                                       20,976
http://www.edrugcare.com                                                    0


                                                                         1,604,929


                                            24/7 total served on site    3,013,584
                                         Amount Billed      $ 2,007.00


July   August   Sept   Oct   Nov   Dec   April        May   June


                                         $   120.00
                                         $   450.00
                                         $   133.00
                                         $   133.00
                                         $    15.00
                                         $   203.69
                                         $   300.00
                                         $   250.00
                                         $   496.88
                                         $      -

                                         $    -
                                         $    -
                                         $    -
                                         $    -
                                         $    -
                                         $ 314.64
                                         $       -
                                         $      -
                                         $ 2,416.20
July   August   Sept   Oct   Nov   Dec   Notes




                                         Not active yet
                                         Expired before site went live

                                         Ad cancelled on 02/16/07
                                         Ad cancelled on 02/19/07
                                         Ad cancelled 04/23/07
                                         Expired before site went live

                                         Ad cancelled 04/23/07 - replaced with block
/07 - replaced with block
Location          Top Level Domain   Advertiser Name


ENC-KFP-Kinston   www.kinston.com    Stevenson Auto Group
ENC-KFP-Kinston   www.kinston.com    Harry Cummings - Century 21
ENC-KFP-Kinston   www.kinston.com    Lenoir Memorial Hospital
ENC-KFP-Kinston   www.kinston.com    Next Door
ENC-KFP-Kinston   www.kinston.com    Pinelawn Memorial
ENC-KFP-Kinston   www.kinston.com    Edwards Funeral Home
ENC-KFP-Kinston   www.kinston.com    Lenoir Community College
ENC-KFP-Kinston   www.kinston.com    Nationwide Insurance - Jim Walker
ENC-KFP-Kinston   www.kinston.com    Carpro
ENC-KFP-Kinston   www.kinston.com    Nell Jarman & Assoc.
ENC-KFP-Kinston   www.kinston.com    Imagine Wireless
ENC-KFP-Kinston   www.kinston.com    Imagine Wireless
ENC-KFP-Kinston   www.kinston.com    Networks East
ENC-KFP-Kinston   www.kinston.com    Conway and Company
Campaign     Campaign
                          Section/Page Ad Tag
Start Date   End Date

5/1/2007     12/31/07     KFP - ROS
4/23/2007    07/23/07     FP - Homepage
4/23/2007    07/23/07     FP - Homepage
             04/26/07     Kinston -ROS
4/23/2007    07/23/07     kinston.com/obituaries
4/23/2007    07/23/07     kinston.com/obituaries
4/1/2007     05/21/07     Kinston - ROS
4/26/2007    05/26/07     FP - Homepage
             self-renew   FP -ROS
             self-renew   FP - ROS
             self-renew   KFP - Indians
             01/19/07     FP - ROS
             12/31/06     Kinston - ROS
             self-renew   FP - ROS
                                                             Ad unit
                                                             sizes
Page URL                                                                Flate Rate
                                                             (e.g.:
                                                             728x90)
FP - ROS                                                     120 x 90   $120
FP - Homepage                                                120 x 90
FP - Homepage                                                120 x 90
FP - ROS                                                     120 x 90   $100
http://www.kinston.com/sections/obituaries/                  120 x 90
http://www.kinston.com/sections/obituaries/                  120 x 90
FP - ROS                                                     728 x 90
www.kinston.com                                              728 x 90   $10.00/CPM
FP -ROS                                                      120 x 90   $100
FP - ROS                                                     120 x 90   $50
http://www.kinston.com/SiteProcessor.cfm?Template=Template              $500/Paid in
                                                             120 x 90
s/Ktribe.cfm&Section=Indians                                            Advance
FP - ROS                                                     728 x 90   $300
FP - ROS                                                     120 x 90   $100
FP - ROS                                                     120 x 90   $133
                                                        Estimated      Scheduled
                Est Cost per
CPM Rate                         Type                  Impressions   Impressions for
                  month
                                                         Monthly       Campaign

$4.52                            block ad              23,229        185,836
 $       9.60   $       204.00   Block ad              21,250        63,750
 $       5.53   $        99.54   Block                 18,000        54,000
                                 Block
$       10.00   $        25.00   Block ad              2,500         7,500
$       10.00   $        25.00   Block ad              2,500         7,500
$        8.86   $       147.66   Leaderboard           16,666        50,000
                                 Leaderboard           10,000
                                 Block ad & Emercial
                                 Block ad
                                 Banner
                                 Block
                                 Block
                                 Emercial/Block
Linked to   Creative File Name


Site        stevensonblock
GIF         harrycummingsbannerupdate
Site        lenoirmemorial
Site        nextdoorblock
Emercial    pinelawnblock
Site        edwardsfuneralblock
Site
Site        jimwalkerleaderboard
Emercial    carproblock
GIF         nelljarmanblock
Site        imaginewirelessbannerupdate
Site        imaginewirelessblock
Site        networkseastblock
Emercial    conwaycoblock
                                                                      Impressions         2,007



Click-Through URL                                                        April      May   June


http://www.stevensonauto.com/                                         152,715
http://fi.enctoday.com/adimages/harrycummings.html                    218,005
http://www.lenoirmemorial.org                                          55,093
http://www.nextdoorprivateclub.com                                    152,557
http://cnsrvr.com/kfp/rt/pinelawn_memorial/ec.html                     14,291
http://www.kinston.com                                                 13,645
                                                                       55,093
http://epaper.kinston.com/Default/Client.asp?enter=true&skin=ENCss&Daily=ENCss&BaseHref=ENCss/2007/03/29
http://www.walkerinsgroup.com/                                           0
http://www.carprokinston.com                                             0
http://fi.enctoday.com/adimages/nelljarman.html                       137,152
http://www.imaginewireless.us                                             0
http://www.imaginewireless.us                                             0
http://www.networkseast.com/index.php?option=com_content&task=vie
                                                                          0
w&id=43&Itemid=28
http://fi.enctoday.com/adimages/conwayco.html                           150,411

                                                                        948,962

                                          24/7 total served on site    2,004,392
                                         Amount Billed      $ 2,007.00



July   August   Sept   Oct   Nov   Dec   April        May   June


                                         $   120.00
                                         $   204.00
                                         $    99.54
                                         $   100.00
                                         $    25.00
                                         $    25.00
                                         $   147.66




                                         $ 721.20
July   August   Sept   Oct   Nov   Dec   Notes




                                         Canceled 4/26/07 due to lack of payment



                                         Not active yet
                                         Ad cancelled 02/12/07
                                         Ad cancelled 04/23/07- moved to Homefinder
                                         Ad cancelled 01/15/07
                                         Ad cancelled 01/15/07
                                         Expired before site went live
                                         Ad cancelled 04/23/07 - moved to Homefinder
ue to lack of payment




/07- moved to Homefinder




/07 - moved to Homefinder
Location               Top Level Domain         Advertiser Name


ENC-encBrides          www.encBrides.com        Village Jewelers
ENC-encBrides          www.encBrides.com        A Wedding to Remember
ENC-encBrides          www.encBrides.com        CK Entertainment


ENC-encToday           www.encToday.com         Big Blue Store
ENC-encToday           www.encToday.com         Big Blue Store
ENC-encToday           www.encToday.com         Coastal Physical Medicine & Rehab
ENC-encToday           www.encToday.com         Confidential Rcords Management
ENC - encToday         www.encToday.com         Carolina Home Medical
ENC-encToday           www.encToday.com         JOMEC
ENC-encToday           www.encToday.com         JOMEC

ENC-encToday           www.encToday.com         The Flame


ENC-encToday           www.encToday.com         Hacksaw Treasures


ENC-encToday           www.encToday.com         Anew Visage


ENC-encToday           www.encToday.com         Making Faces


ENC - encToday         www.encToday.com         National Dodge


ENC-encToday           www.encToday.com         Carteret-Craven Elect

ENC-encToday           www.encToday.com         Christian Care Center
ENC-encToday           www.encToday.com         Coastal Carolina Volvo
ENC - encToday         www.encToday.com         McCarthy Square


ENC - encClassifieds   www.encClassifieds.com   Pate, Charlotte
ENC - encClassifieds   www.encClassifieds.com   Riverside
ENC - encClassifieds   www.encClassifieds.com   Trent Cadillac
ENC - encClassifieds   www.encClassifieds.com   Rose Brothers Furniture
                                                Coastal Carolina Honda - Help
ENC - encClassifieds   www.encClassifieds.com
                                                Wanted
ENC - encClassifieds   www.encClassifieds.com   Intermedia/Olive Garden
ENC - encClassifieds   www.encClassifieds.com         NAS Recruiting/Electrolux


ENC - encJobfinder     www.encjobfinder.com/monster   Tagg
Campaign     Campaign
                          Section/Page Ad Tag
Start Date   End Date

4/9/2007     12/31/07     encToday/life/weddings
4/26/2007    07/26/07     encToday/life/weddings
             1/31/2007    encToday - Brides


             05/31/07     enctoday.com/weather
             05/31/07     enctoday.com/weather
             05/04/07     enctoday.com/health/
             05/04/07     enctoday.com/health/
             self-renew   encToday - ROS
             05/31/07     enctoday.com/weather
             05/31/07     enctoday.com/weather

4/29/2007    07/29/07     enctoday.com/entertainment/dining


4/23/2007    07/23/07     encToday - Homepage


4/23/2007    07/23/07     encToday - Homepage


4/23/2007    07/23/07     encToday - Homepage


2/19/2007    02/19/08     enctoday.com/sports/pro/other

                          http://www.enctoday.com/SiteProcessor.cfm?Template=Vietna
             03/23/07     m/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=28
                          458040
             04/12/07     enctoday.com/health/
             09/30/07     encToday - CarFinder
             06/26/07     encToday - ROS


4/17/2007    12/31/07     classifieds.enctoday.com
             self-renew   classifieds.enctoday.com
             12/07/07     classifieds.enctoday.com
4/20/2007    04/26/07     classifieds.enctoday.com
             self-renew   classifieds.enctoday.com
4/15/2007    04/21/07     classifieds.enctoday.com
4/15/2007   04/21/07   classifieds.enctoday.com


5/4/2007    05/09/07   encJobfinder.com
                                                            Ad unit
                                                            sizes
Page URL                                                                Flate Rate
                                                            (e.g.:
                                                            728x90)
http://www.enctoday.com/sections/brides/                    160 x 600
http://www.enctoday.com/sections/brides/                    728 x 90
http://www.enctoday.com/sections/brides/                    120 x 90    $25


http://www.enctoday.com/sections/carolinaweather/           728x90      $42
http://www.enctoday.com/sections/carolinaweather/           120 x 90    $25
http://www.enctoday.com/sections/medical/                   728x90      $42
http://www.enctoday.com/sections/medical/                   120 x 90    $25
encToday - ROS                                              120 x 90
http://www.enctoday.com/sections/carolinaweather/           728x90      $42
http://www.enctoday.com/sections/carolinaweather/           120 x 90    $25

http://www.enctoday.com/sections/encdining/                 728x90


encToday - Homepage                                         120 x 90


encToday - Homepage                                         120 x 90


encToday - Homepage                                         120 x 90


http://www.enctoday.com/sections/nascar/                    120 x 90

http://www.enctoday.com/SiteProcessor.cfm?Template=Vietna
m/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=28          120 x 90    $500/Pre-paid
458040
http://www.enctoday.com/sections/medical/                   120 x 90    $300/Pre-paid
http://www.enctoday.com/SiteProcessor.cfm?Template=CarFin
                                                            728x90      $250/Co-op
der/Index.cfm&Section=CarFinder
encToday - ROS                                              120 x 90    $100


encClassifieds - ROS                                        120 x 90
encClassifieds - ROS                                        120 x 90    $300
encClassifieds - ROS                                        120 x 90    $300
encClassifieds - ROS                                        120 x 90    $75
encClassifieds - ROS                                        120 x 90    $300
encClassifieds - ROS                                        120 x 90    $14.00/CPM
encClassifieds - ROS   120 x 90    $14.00/CPM


encJobfinder.com       300 x 250
                                            Estimated      Scheduled
            Est Cost per
CPM Rate                     Type          Impressions   Impressions for
              month
                                             Monthly       Campaign

$   25.00   $        25.00   Skyscraper    1,000
$   25.00   $       125.00   Leaderboard   5000
                             Block ad


                             Leaderboard   3,895
                             Block Ad      3,895
                             Leaderboard   432
                             Block Ad      1,324
$    5.00   $       133.00   Block ad      26,600        79,800
                             Banner Ad     3,895
                             Block ad      3,895

$   20.00   $        50.00   Leaderboard   2,500         7,500


$   10.00   $       300.00   Block ad      30000         90,000


$   10.00   $       200.00   Block ad      20000         60,000


$   10.00   $       100.00   Block ad      10000         30,000


$    4.52   $        25.00   Block Ad      5,530


                             Block Ad

                             Block
                             Leaderboard
                             Block


$    9.00   $        90.00   Block         10,000
                             Block Ad      351,131
                             Block ad      N/avail
                             Block ad
                             Block ad
                             Block ad
         Block ad


$18.00   Box        5,555   5,555
Linked to   Creative File Name


Site        villagejewlersskyscraper
Site        weddingtoremember
Site        ckentertainmentblock


GIF         bigbluehurricanebannerupdat
GIF         bigbluehurricaneblock
Site        coastalphysicalbannerupdate
            crmiblock
Site        carolinahomemedblock
GIF         joemcbannerupdate
GIF         joemcblock

Site        theflamebannerupdate


site        hacksawtreasuresblock


Site        anewvisageblock


GIF         makingfacesblock


Site        nationaldodgenascar


Site        carteretcravenblock

Emercial    christiancareblock
Site        ccvolvobannerupdate
Site        pharmacyblock


Site        charlottesweb
Site        riversidejobblock
GIF         trentcadillacblock
GIF         rosebrosblock
GIF         coastalcarolinablock
GIF         olivegardenblock
GIF   electroluxblock


GIF   taggboxad
                                                         Impressions         2,007



Click-Through URL                                           April      May   June


http://www.villagejewelersonline.com/                       430
http://www.newbernphotography.com                            0
http://www.encdj.com/                                        0


http://fi.enctoday.com/adimages/bigbluehurricane.html       339
http://fi.enctoday.com/adimages/bigbluehurricane.html       318
http://www.coastalphysicalmedicine.com                      630
http://www.crmi-online.com                                   298
http://www.carolinahomemedical.com                         308,371
http://fi.enctoday.com/adimages/joemc.html                   376
http://fi.enctoday.com/adimages/joemc.html                   323

http://www.theflamerestaurant.com/                          147


hacksawtreasures.com                                       308,731


anewvisage.com                                              2,935


http://fi.enctoday.com/adimages/makingfaces.html           307,887


http://www.nationaldodge.com                                527


http://fi.enctoday.com/adimages/carteretcraven.html          0

http://cnsrvr.com/kfp/rt/christian_care_center/ec.html      180
http://www.ccautogroup.com                                 40,296
http://www.edrugcare.com                                   305,736


http://www.charlottepate.com                               102,982
http://fi.enctoday.com/adimages/riversidejob.html          103,525
http://fi.enctoday.com/adimages/trentcadillac.html         103,119
http://fi.enctoday.com/adimages/rosebros.html
http://fi.enctoday.com/adimages/coastalcarolina.html
http://fi.enctoday.com/adimages/olivegarden.html
http://fi.enctoday.com/adimages/electrolux.html

                                                                          1,587,150
http://fi.enctoday.com/adimages/tagg.html
                                              24/7 total served on site   3,954,767
                                         Amount Billed          $ 2,007.00



July   August   Sept   Oct   Nov   Dec   April            May   June


                                         $        25.00
                                         $       125.00




                                         $       133.00




                                         $        50.00


                                         $       300.00


                                         $       200.00


                                         $       100.00


                                         $        25.00




                                         $        90.00
                                         $       300.00
                                         $       300.00
                                         $        75.00
$ 1,723.00
July   August   Sept   Oct   Nov   Dec   Notes


                                         Ad cancelled 05/01/07
                                         Not active yet
                                         Expired before site went live


                                         Prepaid
                                         Prepaid
                                         Prepaid
                                         Prepaid

                                         Prepaid
                                         Prepaid




                                         Was entered into OAS, but shows no stats. The ad is no

                                         Ad cancelled 04/12/07
                                         Ad cancelled 02/19/07
                                         Ad cancelled 04/23/07 - moved to NBSJ


                                         Block ad on Classifieds, runs on our old ad system
                                         Block ad on Classifieds, runs on our old ad system



                                         Ad cancelled on 2/1
AS, but shows no stats. The ad is now expired, but when I run a report for the time that it was active no stats come up for it.




/07 - moved to NBSJ


ieds, runs on our old ad system
ieds, runs on our old ad system
stats come up for it.
Location            Top Level Domain        Advertiser Name


ENC-encHomeFinder   www.encHomeFinder.com   Hurst Realty
ENC-encHomeFinder   www.encHomeFinder.com   Mary Rawls Realty
ENC-encHomeFinder   www.encHomeFinder.com   Century 21 Cherie
                                            Bank of America/Black Insurance(
ENC-encHomeFinder   www.encHomeFinder.com
                                            AllState)
ENC-encHomeFinder   www.encHomeFinder.com   Harry Cummings - Century 21
ENC-encHomeFinder   www.encHomeFinder.com   Coldwell Banker Willis-Smith
ENC-encHomeFinder   www.encHomeFinder.com   Prudential Clearwater
ENC-encHomeFinder   www.encHomeFinder.com   Pamlico Home Builders
ENC-encHomeFinder   www.encHomeFinder.com   SLM Financing
ENC-encHomeFinder   www.encHomeFinder.com   Exit Home Realty
ENC-encHomeFinder   www.encHomeFinder.com   Jack Real Estate and Rental
ENC-encHomeFinder   www.encHomeFinder.com   Nell Jarman & Assoc.
ENC-encHomeFinder   www.encHomeFinder.com   Conway and Company
ENC-encHomeFinder   www.encHomeFinder.com   Zander Guy
Campaign     Campaign
                          Section/Page Ad Tag
Start Date   End Date

4/19/2007    12/31/07     enchomefinder.com/classified/realestate/area1
4/19/2007    12/31/07     enchomefinder.com/classified/realestate/area1
             self-renew   enchomefinder.com/classified/realestate/area1
4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area3
4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
4/23/2007    07/23/07     enchomefinder.com/classified/realestate/area2
             self-renew   enchomefinder.com/classified/realestate/area3
             self-renew   enchomefinder.com/classified/realestate/area1
             self-renew   enchomefinder.com/classified/realestate/area1
4/23/2007    07/23/07     enchomefinder.com/classifieds/realestate/area3
4/23/2007    07/23/07     enchomefinder.com/classifieds/realestate/area3
             self-renew   enchomefinder.com/classified/realestate/area4
                                                      Ad unit
                                                      sizes
Page URL                                                          Flate Rate
                                                      (e.g.:
                                                      728x90)
http://www.enchomefinder.com/index.cfm?AreaMarket=1   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1   120 x 240
http://www.enchomefinder.com/index.cfm?AreaMarket=2   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3   728 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=2   160 x 600   $250
http://www.enchomefinder.com/index.cfm?AreaMarket=2   728x90
http://www.enchomefinder.com/index.cfm?AreaMarket=2   728x90
http://www.enchomefinder.com/index.cfm?AreaMarket=3   120 x 90    $100
http://www.enchomefinder.com/index.cfm?AreaMarket=1   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3   120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=4   120 x 90    $50
                                                Estimated      Scheduled
            Est Cost per
CPM Rate                    Type               Impressions   Impressions for
              month
                                                 Monthly       Campaign

$    4.64   $      150.00   Block                 32,327
$    4.64   $      150.00   Block ad              32,327
$    4.64   $      150.00   Homefinder combo      32,327
$    6.00   $       50.00   Block ad              8,333          25,000
$    9.60   $       96.00   Leaderboard           10,000         30,000
                            Skyscraper            25,000         75,000
$   10.00   $      200.00   Leaderboard           20,000         60,000
$    5.00   $      100.00   Leaderboard           20,000         60,000
$    5.76   $      100.00   block ad              17,361         12,048
$    4.64   $      150.00   block ad              32,327         11,898
$    4.64   $      150.00   block ad              32,327         17,039
$    5.76   $      100.00   Block ad              17,361         52,083
$    5.76   $      100.00   Block ad              17,361         52,083
                            Block ad
Linked to   Creative File Name


Site        hurstrealtyblock
Site        maryrawlsblock
Site        cherieschulztower
Site        bankamericaallstateblock
Site        harrycummingsbannerupdate
Site        coldwellbankertower
Site        clearwaterbannerupdate
Site        pamlicohomebannerupdate
Site        salliemaeblock
Site        exithomeblockupdate
Site        jacksonvillerealestate
GIF         nelljarmanblock
Emercial    conwaycoblock
site        zanderguyblock
                                                                        Impressions         2,007



Click-Through URL                                                          April      May   June


http://www.hurstrealty.com/                                               10,571
http://fi.enctoday.com/adimages/maryrawls.html                            10,479
http://www.jacksonvillenchomes.com/                                       10,379
http://fi.enctoday.com/adimages/bankamericaallstate.html                   6,021
http://fi.enctoday.com/adimages/harrycummings.html                     10,699
http://fi.enctoday.com/adimages/coldwellbanker.html                     6,021
http://fi.enctoday.com/adimages/clearwater.html                         3,091
http://profiles.newbernsunjournal.com/pamlico-home-builders             2,929
http://fi.enctoday.com/adimages/salliemae.html                         10,796
http://fi.enctoday.com/adimages/exithomeplace.html                     10,489
http://fi.enctoday.com/adimages/jacksonvillerealestate.html            10,427
http://fi.enctoday.com/adimages/nelljarman.html                          803
                                                                          0
http://www.conwayfinancialservices.com/new/conwayfinancialservices/gate.asp
http://www.zanderguy.com                                                 256



                                            24/7 total served on site     414,717
                                         Amount Billed    $ 2,007.00



July   August   Sept   Oct   Nov   Dec   April      May   June
July   August   Sept   Oct   Nov   Dec


                                         Block ad on Homefinder, runs on our old ad system
                                         Block ad on Homefinder, runs on our old ad system
                                         Her minitower ad seems to be running twice. It's running
                                         Block ad on Homefinder, runs on our old ad system


                                         Prepayed


                                         Block ad on Homefinder, runs on our old ad system
                                         Block ad on Homefinder, runs on our old ad system
                                         Block ad on Homefinder, runs on our old ad system
                                         Block ad on Homefinder, runs on our old ad system
                                         Block ad on Homefinder, runs on our old ad system
                                         Cancelled 04/10/2007
 nder, runs on our old ad system
 nder, runs on our old ad system
eems to be running twice. It's running through our old ad system (in with the block ads) and it's also showing in OAS as running through their
nder, runs on our old ad system




nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
wing in OAS as running through their system, although I can't get the ad to come up when I refresh the page.
Rows in green are currently active in OAS or (as in the case of block ads on Homefinder and Classifieds) our old ad
Rows in orange are ads we may need to take a look at because they are not appearing where they should or some
Rows in pink are expired from the system and no longer appear on the websites
omefinder and Classifieds) our old ad system
ppearing where they should or some other problem, refer to note at end of row

								
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