Freedom Interactive
Campaign & Online Ad Inventory (COAI)
Overview
The Campaign & Online Ad Inventory (COAI) spreadsheet is an implementation planning document, created to aid both the Freedom Interactive (FI)
and local business unit teams to plan, configure, and deploy the central ad management system.
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Guide
Pre-COAI Information Gathering
To complete the COAI quickly, it is recommended that you complete the following steps before moving on to Tabs 1 and 2:
1. Assign an associate that has familiarity with the Online Advertising (OA) campaigns currently running on your business unit websites.
2. Access to the online advertising system (e.g.: 24/7 OAS, SpinBox, internal or open-source system). If there is no OA system, the person(s) responsible for placing OA campaigns.
3. Current Insertion Order (I/O) used for billing purposes, or most recent bill. The intent is to determine the OA commitments for both placement and revenue purposes.
Tabs (1) & (2)
To effectively complete tabs (1) and (2), knowledge and access to existing online advertising campaign and reporting (if any) data is required.
- Tab (1) CPM campaigns - for OA campaigns sold and delivered on a Cost Per Thousand (CPM).
> Campaign - collection of ad placements to run for specific time and allocated amount of impressions. For "fixed" campaigns, only within a period of time.
> Placements - number of individual ad units / positions to run for a specific time and allocated amount of impressions. For "fixed" campaigns, only within a period of time.
- Tab (2) Flat or Fixed Rate campaigns - for OA campaigns sold and delivered on a fixed / flat rate, with no set impression delivery amount.
- Tab (3) Package - Print + Online - for OA campaigns bundled with print campaign. Intent is to determine the portion of the bundled buy that is attributed to online.
Definitions
Campaign - any OA advertisement or group of advertisements placed on a business unit site for a specific time (e.g.:728x90, www.freedom.com/homepage, 3 months).
ROSi (Run Of Site) - placement that runs on all or most of all pages throughout a site.
ROSe (Run Of Section) - placement that runs on all or most of all pages throughout a section.
CPM (Cost per thousand) - For example, if a campaign is worth $500 per month for 50,000 impressions on the homepage, the CPM = $10.00.
Impression - each time a page is displayed (e.g.: user goes to "www.freedom.com"), and an ad unit is displayed.
Section - segemented portion of a site such as "Sports", "News", or "Weather".
Type - describes how the placement will be displayed - Rotational = position shared with other units | Fixed = exclusive position.
% of Section or Share of Voice (SOV) - the proportion of available display impressions allocated to a specific campaign vs. other campaign(s) in a particular position.
For example, a section has an average of 100,000 page views/month, an was sold 25% SOV, the advertiser would receive 25,000 impressions.
** Cells in "Yellow" are EXAMPLES of typical data elements of OA campaigns - to be used as a guide for individual business units **
Contact
For questions or assistance, please contact:
JP Congleton
Project Manager
Freedom Interactive
jpcongleton@freedom.com
949.399.5113
Page 1 of 79
Campaign Campaign
Location Top Level Domain Advertiser Name Section/Page Ad Tag
Start Date End Date
ENC-encBrides www.encBrides.com Village Jewelers 4/9/2007 12/31/07 encToday/life/weddings
ENC-encBrides www.encBrides.com A Wedding to Remember 4/26/2007 07/26/07 encToday/life/weddings
ENC-encBrides www.encBrides.com CK Entertainment 1/31/2007 encToday - Brides
ENC-encHomeFinder www.encHomeFinder.com Hurst Realty 4/19/2007 12/31/07 enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder www.encHomeFinder.com Mary Rawls Realty 4/19/2007 12/31/07 enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder www.encHomeFinder.com Century 21 Cherie self-renew enchomefinder.com/classified/realestate/area1
Bank of America/Black Insurance(
ENC-encHomeFinder www.encHomeFinder.com 4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
AllState)
ENC-encHomeFinder www.encHomeFinder.com Harry Cummings - Century 21 4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area3
ENC-encHomeFinder www.encHomeFinder.com Coldwell Banker Willis-Smith 4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder www.encHomeFinder.com Prudential Clearwater 4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder www.encHomeFinder.com Pamlico Home Builders 4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
ENC-encHomeFinder www.encHomeFinder.com SLM Financing self-renew enchomefinder.com/classified/realestate/area3
ENC-encHomeFinder www.encHomeFinder.com Exit Home Realty self-renew enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder www.encHomeFinder.com Jack Real Estate and Rental self-renew enchomefinder.com/classified/realestate/area1
ENC-encHomeFinder www.encHomeFinder.com Nell Jarman & Assoc. 4/23/2007 07/23/07 enchomefinder.com/classifieds/realestate/area3
ENC-encHomeFinder www.encHomeFinder.com Conway and Company 4/23/2007 07/23/07 enchomefinder.com/classifieds/realestate/area3
ENC-encHomeFinder www.encHomeFinder.com Zander Guy self-renew enchomefinder.com/classified/realestate/area4
ENC-encToday www.encToday.com Big Blue Store 05/31/07 enctoday.com/weather
ENC-encToday www.encToday.com Big Blue Store 05/31/07 enctoday.com/weather
ENC-encToday www.encToday.com Coastal Physical Medicine & Rehab 05/04/07 enctoday.com/health/
ENC-encToday www.encToday.com Confidential Rcords Management 05/04/07 enctoday.com/health/
ENC - encToday www.encToday.com Carolina Home Medical self-renew encToday - ROS
ENC-encToday www.encToday.com JOMEC 05/31/07 enctoday.com/weather
ENC-encToday www.encToday.com JOMEC 05/31/07 enctoday.com/weather
ENC-encToday www.encToday.com The Flame 05/31/07 enctoday.com/entertainment/dining
ENC-encToday www.encToday.com Hacksaw Treasures 4/23/2007 07/23/07 encToday - Homepage
ENC-encToday www.encToday.com Anew Visage 4/23/2007 07/23/07 encToday - Homepage
ENC-encToday www.encToday.com Making Faces 4/23/2007 07/23/07 encToday - Homepage
ENC - encToday www.encToday.com National Dodge 2/19/2007 02/19/08 enctoday.com/sports/pro/other
http://www.enctoday.com/SiteProcessor.cfm?Template=Vietn
ENC-encToday www.encToday.com Carteret-Craven Elect 03/23/07 am/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=
28458040
ENC-encToday www.encToday.com Christian Care Center 04/12/07 enctoday.com/health/
ENC-encToday www.encToday.com Coastal Carolina Volvo 09/30/07 encToday - CarFinder
ENC - encToday www.encToday.com McCarthy Square 06/26/07 encToday - ROS
ENC - encClassifieds www.encClassifieds.com Pate, Charlotte 4/17/2007 12/31/07 classifieds.enctoday.com
ENC - encClassifieds www.encClassifieds.com Riverside self-renew classifieds.enctoday.com
ENC - encClassifieds www.encClassifieds.com Trent Cadillac 12/07/07 classifieds.enctoday.com
ENC - encClassifieds www.encClassifieds.com Rose Brothers Furniture 4/20/2007 04/26/07 classifieds.enctoday.com
Coastal Carolina Honda - Help
ENC - encClassifieds www.encClassifieds.com self-renew classifieds.enctoday.com
Wanted
ENC - encClassifieds www.encClassifieds.com Intermedia/Olive Garden 4/15/2007 04/21/07 classifieds.enctoday.com
ENC - encClassifieds www.encClassifieds.com NAS Recruiting/Electrolux 4/15/2007 04/21/07 classifieds.enctoday.com
Page 2 of 79
ENC-JDN-JDNews www.maxmag.com Rena J's self-renew jacksonvilledailynews.com/entertainment
ENC-JDN-JDNews www.jacksonvilledailynews.com Marine Chevrolet self-renew JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Sanders Ford self-renew JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Auto self-renew JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Auto Group self-renew JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Toyota/Montalbanl self-renew jacksonvilledailynews.com/sports
ENC-JDN-JDNews www.jacksonvilledailynews.com Moore Buick 4/10/2007 12/31/07 JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge 4/10/2007 12/31/07 jacksonvilledailynews.com/sports
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge 4/10/2007 12/31/07 JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Johnson Funeral Home self-renew jacksonvilledailynews.com/obituaries
ENC-JDN-JDNews www.jacksonvilledailynews.com Onslow Board of Tourism 4/6/2007 05/31/07 JD - ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com Buffalo Tire 4/17/2007 12/31/07 JD - Index
ENC-JDN-JDNews www.jacksonvilledailynews.com Alexanders 4/4/2007 06/30/07 JD - ROS
ENC-JDN-JDNews www.maxmag.com Southern Style Saloon self-renew jacksonvilledailynews.com/entertainment
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge self-renew JD -ROS
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge self-renew JD -ROS
ENC-KFP-Kinston www.kinston.com Stevenson Auto Group self-renew KFP - ROS
ENC-KFP-Kinston www.kinston.com Harry Cummings - Century 21 4/23/2007 07/23/07 FP - Homepage
ENC-KFP-Kinston www.kinston.com Lenoir Memorial Hospital 4/23/2007 07/23/07 FP - Homepage
ENC-KFP-Kinston www.kinston.com Next Door self-renew Kinston -ROS
ENC-KFP-Kinston www.kinston.com Pinelawn Memorial 4/23/2007 07/23/07 kinston.com/obituaries
ENC-KFP-Kinston www.kinston.com Edwards Funeral Home 4/23/2007 07/23/07 kinston.com/obituaries
ENC-KFP-Kinston www.kinston.com Lenoir Community College 4/1/2007 05/21/07 Kinston - ROS
ENC-KFP-Kinston www.kinston.com Nationwide Insurance - Jim Walker 4/26/2007 05/26/07 FP - Homepage
ENC-KFP-Kinston www.kinston.com Carpro self-renew FP -ROS
ENC-KFP-Kinston www.kinston.com Nell Jarman & Assoc. self-renew FP - ROS
ENC-KFP-Kinston www.kinston.com Imagine Wireless self-renew KFP - Indians
ENC-KFP-Kinston www.kinston.com Imagine Wireless 01/19/07 FP - ROS
ENC-KFP-Kinston www.kinston.com Networks East 12/31/06 Kinston - ROS
ENC-KFP-Kinston www.kinston.com Conway and Company self-renew FP - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Stevenson Auto Group self-renew NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Pamlico Home Builders 4/23/2007 07/23/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Help at Home 4/23/2007 07/23/07 NB - Homepage
ENC-NBSJ-NewBernSJ www.newbernsj.com Kamm Corp - Fridays/Annabelles 4/23/2007 07/23/07 NB - Homepage
ENC-NBSJ-NewBernSJ www.newbernsj.com McCarthy Square Pharmacy 4/23/2007 07/23/07 newbernsj.com/news/local
ENC-NBSJ-NewBernSJ www.newbernsj.com Altrius Capital 4/3/2007 12/31/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Coastal Physical Medicine 2/2/2007 07/31/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Courtyards at Berne Village 2/8/2007 07/23/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Prudential Clearwater Realty 4/23/2007 07/23/07 NB - Homepage
ENC-NBSJ-NewBernSJ www.newbernsj.com Vanceboro Fire Dept Fundraiser 4/29/2007 05/05/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com ECWC Trials 12/18/06 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Carolina Home Exteriors self-renew NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Coastal Carolina Volvo 11/08/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Coldwell Banker - Willis Smith self-renew NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com Prudential Clearwater 12/09/06 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com William Price 4/8/2007 04/13/07 NB - ROS
ENC-NBSJ-NewBernSJ www.newbernsj.com McCarthy Square Pharmacy self-renew NB - ROS
ENC - Topsail www.topsailadvertiser.com Zander Guy 4/10/2007 12/31/07 Topsail - ROS
ENC - Topsail www.topsailadvertiser.com Jackson Hewitt 2/2/2007 04/15/07 Topsail - ROS
Page 3 of 79
Ad unit Estimated
sizes Impressions
Page URL Rate Type Linked to Creative File Name Click-Through URL
(e.g.: Campaign
728x90) Total
http://www.enctoday.com/sections/brides/ 160 x 600 $10.00/CPM Skyscraper 9,000 Site villagejewlersskyscraper http://www.villagejewelersonline.com/
http://www.enctoday.com/sections/brides/ 728 x 90 25.00/CPM Leaderboard 5000 Site weddingtoremember http://www.newbernphotography.com
http://www.enctoday.com/sections/brides/ 120 x 90 $25 Block ad 1669 Site ckentertainmentblock http://www.encdj.com/
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90 $4.64/CPM Block 258,616 Site hurstrealtyblock http://www.hurstrealty.com/
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90 $4.64/CPM Block ad 258,616 Site maryrawlsblock http://fi.enctoday.com/adimages/maryrawls.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 240 $150 Homefinder combo 7370 Site cherieschulztower http://www.jacksonvillenchomes.com/
http://www.enchomefinder.com/index.cfm?AreaMarket=2 120 x 90 $6.00/CPM Block ad 25,000 Site bankamericaallstateblock http://fi.enctoday.com/adimages/bankamericaallstate.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3 728 x 90 $9.60/CPM Leaderboard 30,000 Site harrycummingsbannerupdate http://fi.enctoday.com/adimages/harrycummings.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2 160 x 600 $10.00/CPM Skyscraper 75,000 Site coldwellbankertower http://fi.enctoday.com/adimages/coldwellbanker.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2 728x90 $10.00/CPM Leaderboard 60,000 Site clearwaterbannerupdate http://fi.enctoday.com/adimages/clearwater.html
http://www.enchomefinder.com/index.cfm?AreaMarket=2 728x90 $5.00/CPM Leaderboard 60,000 Site pamlicohomebannerupdate http://profiles.newbernsunjournal.com/pamlico-home-builders
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90 $100 block ad 12,048 Site salliemaeblock http://fi.enctoday.com/adimages/salliemae.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90 $75 block ad 11,898 Site exithomeblockupdate http://fi.enctoday.com/adimages/exithomeplace.html
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90 $75 block ad 17,039 Site jacksonvillerealestate http://fi.enctoday.com/adimages/jacksonvillerealestate.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90 $5.76/CPM Block ad 52,083 GIF nelljarmanblock http://fi.enctoday.com/adimages/nelljarman.html
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90 $5.76/CPM Block ad 52,083 Emercial conwaycoblock http://www.conwayfinancialservices.com/new/conwayfinancialservices/gate.asp
http://www.enchomefinder.com/index.cfm?AreaMarket=4 120 x 90 $50 Block ad 14,673 site zanderguyblock http://www.zanderguy.com
http://www.enctoday.com/sections/carolinaweather/ 728x90 $500.Pre-paid Leaderboard 3,895 GIF bigbluehurricanebannerupdat http://fi.enctoday.com/adimages/bigbluehurricane.html
http://www.enctoday.com/sections/carolinaweather/ 120 x 90 $300/Pre-paid Block Ad 3,895 GIF bigbluehurricaneblock http://fi.enctoday.com/adimages/bigbluehurricane.html
http://www.enctoday.com/sections/medical/ 728x90 $500/Pre-paid Leaderboard 432 Site coastalphysicalbannerupdate http://www.coastalphysicalmedicine.com
http://www.enctoday.com/sections/medical/ 120 x 90 $300/Pre-paid Block Ad 1,324 crmiblock http://www.crmi-online.com
encToday - ROS 120 x 90 $133 Block ad 699,154 Site carolinahomemedblock http://www.carolinahomemedical.com
http://www.enctoday.com/sections/carolinaweather/ 728x90 $500.Pre-paid Banner Ad 3,895 GIF joemcbannerupdate http://fi.enctoday.com/adimages/joemc.html
http://www.enctoday.com/sections/carolinaweather/ 120 x 90 $300/Pre-paid Block ad 3,895 GIF joemcblock http://fi.enctoday.com/adimages/joemc.html
http://www.enctoday.com/sections/encdining/ 728x90 $50 Leaderboard 3,895 Site theflamebannerupdate http://www.theflamerestaurant.com/
encToday - Homepage 120 x 90 $10/CPM Block ad 90,000 site hacksawtreasuresblock hacksawtreasures.com
encToday - Homepage 120 x 90 $10.00/CPM Block ad 60,000 Site anewvisageblock anewvisage.com
encToday - Homepage 120 x 90 $10.00/CPM Block ad 30,000 GIF makingfacesblock http://fi.enctoday.com/adimages/makingfaces.html
http://www.enctoday.com/sections/nascar/ 120 x 90 $4.52/CPM Block Ad 66,360 Site nationaldodgenascar http://www.nationaldodge.com
http://www.enctoday.com/SiteProcessor.cfm?Template=Vietn
am/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN= 120 x 90 $500/Pre-paid Block Ad 3,895 Site carteretcravenblock http://fi.enctoday.com/adimages/carteretcraven.html
28458040
http://www.enctoday.com/sections/medical/ 120 x 90 $300/Pre-paid Block 3,895 Emercial christiancareblock http://cnsrvr.com/kfp/rt/christian_care_center/ec.html
http://www.enctoday.com/SiteProcessor.cfm?Template=CarFi
728x90 $250/Co-op Leaderboard 3,600 Site ccvolvobannerupdate http://www.ccautogroup.com
nder/Index.cfm&Section=CarFinder
encToday - ROS 120 x 90 $100 Block 214,213 Site pharmacyblock http://www.edrugcare.com
encClassifieds - ROS 120 x 90 $9.00/CPM Block 80,000 Site charlottesweb http://www.charlottepate.com
encClassifieds - ROS 120 x 90 $300 Block Ad 351,131 Site riversidejobblock http://fi.enctoday.com/adimages/riversidejob.html
encClassifieds - ROS 120 x 90 $300 Block ad N/avail GIF trentcadillacblock http://fi.enctoday.com/adimages/trentcadillac.html
encClassifieds - ROS 120 x 90 $75 Block ad GIF rosebrosblock http://fi.enctoday.com/adimages/rosebros.html
encClassifieds - ROS 120 x 90 $300 Block ad N/avail GIF coastalcarolinablock http://fi.enctoday.com/adimages/coastalcarolina.html
encClassifieds - ROS 120 x 90 $14.00/CPM Block ad 5892 GIF olivegardenblock http://fi.enctoday.com/adimages/olivegarden.html
encClassifieds - ROS 120 x 90 $14.00/CPM Block ad 5892 GIF electroluxblock http://fi.enctoday.com/adimages/electrolux.html
Page 4 of 79
MaxMag.com 120 x 90 $25 Block ad 19113 Site renajsblock http://fi.enctoday.com/adimages/renajs.html
JD - ROS 728 x 90 $600 Leaderboard 464515 Site marinechevroletbannerupdate http://www.marinechevy.com/
JD - ROS 120 x 90 $300 Block ad pick up 930781 HTML sandersford0703 http://fi.enctoday.com/adimages/sandersford.html
JD - ROS 728 x 90 $400 Banner ad 519,108 Site stevensonbannerupdate http://www.stevensonauto.com
JD - ROS 120 x 90 $240 Block ad 768786 Site stevensonblock http://www.stevensonauto.com
http://www.jdnews.com/sections/sports/ 728 x 90 $150 Banner 23834 Site stevensonsportsbanner http://www.stevensontoyota.com
JD - ROS 728 x 90 $7.16/CPM Leaderboard 754,182 Site moorebuickbanner http://www.moorebuick.com/
http://www.jdnews.com/sections/sports/ 728 x 90 $7.54/CPM Leaderboard 179,037 Site nationalsportsbanner http://www.nationaldodge.com
JD - ROS 120 x 90 $4.08/CPM Block 1,985,292 HTML nationaldodgeblock http://fi.enctoday.com/adimages/nationaldodge.html
http://www.jdnews.com/sections/obituaries/ 120 x 90 $25 block ad - obit page 128,827 Site johnsonfuneralblock http://www.johnsonfuneralhomes.com
JD - ROS 120 x 90 $4.64/CPM block ad 129,310 Site octblock.gif http://www.onslowcountytourism.com
JD - Index 120 x 90 $9.00/CPM Block Ad 80,000 Site buffalotireupdate http://www.buffalotire.com
JD - ROS 160 x 600 $13.25 CPM Skyscraper 30,188 Site http://www.alexandersofjacksonville.com
MaxMag.com 728x90 $50 Banner Ad N/Avail Site southernstylesaloonbannerup http://fi.enctoday.com/adimages/southernstylesaloon2.html
JD -ROS 120 x 90 $150 Block 932,234 HTML nationaldodgeblock448 http://fi.enctoday.com/adimages/nationaldodge.html
FP - ROS 120 x 90 $120 block ad 149402 Site stevensonblock http://www.stevensonauto.com/
FP - Homepage 120 x 90 $9.60/CPM Block ad 63,750 GIF harrycummingsbannerupdate http://fi.enctoday.com/adimages/harrycummings.html
FP - Homepage 120 x 90 $5.53/CPM Block 54,000 Site lenoirmemorial http://www.lenoirmemorial.org
FP - ROS 120 x 90 $100 Block 579,976 Site nextdoorblock http://www.nextdoorprivateclub.com
http://www.kinston.com/sections/obituaries/ 120 x 90 $10.00/CPM Block ad 7,500 Emercial pinelawnblock http://cnsrvr.com/kfp/rt/pinelawn_memorial/ec.html
http://www.kinston.com/sections/obituaries/ 120 x 90 $10.00/CPM Block ad 7,500 Site edwardsfuneralblock http://www.kinston.com
FP - ROS 728 x 90 $8.86/CPM Leaderboard 50,000 Site http://epaper.kinston.com/Default/Client.asp?enter=true&skin=ENCss&Daily=EN
www.kinston.com 728 x 90 $10.00/CPM Leaderboard 10,000 Site jimwalkerleaderboard http://www.walkerinsgroup.com/
FP -ROS 120 x 90 $100 Block ad & Emercial 549,217 Emercial carproblock http://www.carprokinston.com
FP - ROS 120 x 90 $50 Block ad 52,083 GIF nelljarmanblock http://fi.enctoday.com/adimages/nelljarman.html
http://www.kinston.com/SiteProcessor.cfm?Template=Templat $500/Paid in
120 x 90 Banner 2476 Site imaginewirelessbannerupdate http://www.imaginewireless.us
es/Ktribe.cfm&Section=Indians Advance
FP - ROS 728 x 90 $300 Block 548,941 Site imaginewirelessblock http://www.imaginewireless.us
http://www.networkseast.com/index.php?option=com_content&task=vi
FP - ROS 120 x 90 $100 Block 337,321 Site networkseastblock
ew&id=43&Itemid=28
FP - ROS 120 x 90 $133 Emercial/Block 547,485 Emercial conwaycoblock http://fi.enctoday.com/adimages/conwayco.html
NB - ROS 120 x 90 $120 block ad 371848 Site stevensonblock http://www.stevensonauto.com/
NB - ROS 728 x 90 $5.00/CPM Leaderboard 270,000 Site pamlicohomebannerupdate http://profiles.newbernsunjournal.com/pamlico-home-builders
newbernsj.com 120 x 90 $10.00/CPM block ad 39,900 Site helpathomeblock http://fi.enctoday.com/adimages/helpathome.html
newbernsj.com 120 x 90 $10.00/CPM block ad 39,900 GIF fridaysannanbsj http://fi.enctoday.com/adimages/kammcorp.html
http://www.newbernsj.com/sections/local/ 120 x 90 $10.00/CPM block ad 45,000 Site pharmacyblock http://www.edrugcare.com
NB - ROS 120 x 90 $5.15/CPM Block ad 349,506 Site altriusblock www.altrius-capital.com
NB - ROS 120 x 90 $6.00/CPM Block ad 133,332 Emercial coastalphysicalblock http://www.cnsrvr.com/kfp/rt/coastal_rehab/ec.html
NB - ROS 160 x 600 $10.00/CPM Skyscraper 75,000 Site courtyardstower.gif www.courtyardsatbernevillage.com
newbernsj.com 728 x 90 $10.00/CPM Leaderboard 298,125 GIF clearwaterbanner http://fi.enctoday.com/adimages/clearwater.html
NB - ROS 120 x 90 $6.00/CPM block ad 8,333 GIF
NB - ROS 120 x 90 $233/bundled Block ad 252,000 GIF ecwomensblock1175 http://www.enctoday.com/adimages/ecwomens5.html
NB - ROS 120 x 90 $200 Block ad 333,461 Site Carolina-Home-Ext http://www.carolinahomeexteriors.com/
NB - ROS 728x90 $250/Co-op Banner Ad 218,971 Site ccvolvobannerupdate http://www.ccautogroup.com
NB - ROS 120 x 240 $250/Bundled Mini-Tower 475,700 Emercial coldwellbankertower http://fi.enctoday.com/adimages/coldwellbanker.html
NB - ROS 728 x 90 $531 Banner 341,007 Site clearwaterbannerupdate http://fi.enctoday.com/adimages/clearwater.html
NB - ROS 300 x 250 $15/CPM Big Box 20,000 Site williampriceboxad http://www.thymilenaplantation.com/
Banner AD - NBSJ
NB - ROS 728 x 90 $150 100,546 Site pharmacybannerupdate http://www.edrugcare.com
Pages
Topsail - ROS 120 x 90 $10/CPM Block ad 45,000 site zanderguyblock http://www.zanderguy.com
Topsail - ROS 728 x 90 $300/month Leaderboard 20,000/month site jacksonhewittbanner http://www.jacksonhewitt.com
Page 5 of 79
Not active yet
Expired before site went live
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Her minitower ad seems to be running twice. It's running through our old ad system (in with the block ads) and it's also showing in OAS as running through their system, although I can't get the ad to come up when I refresh the page.
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Cancelled 04/10/2007
Was entered into OAS, but shows no stats. The ad is now expired, but when I run a report for the time that it was active no stats come up for it.
Ad cancelled 04/12/07
Ad cancelled 02/19/07
Ad cancelled 04/23/07 - moved to NBSJ
Block ad on Classifieds, runs on our old ad system
Block ad on Classifieds, runs on our old ad system
Ad cancelled on 2/1
Page 6 of 79
Block ad on Max, runs on our old ad system
Ad cancelled on 2-6
Ad cancelled 04/10/2007 - consolidated with remaining ad
Ad cancelled 04/10/2007 - consolidated with remaining ad
NCss&Daily=ENCss&BaseHref=ENCss/2007/03/29
Not active yet
Ad cancelled 02/12/07
Ad cancelled 04/23/07- moved to Homefinder
Ad cancelled 01/15/07
Ad cancelled 01/15/07
Expired before site went live
Ad cancelled 04/23/07 - moved to Homefinder
Not active yet
Expired before site went live
Ad cancelled on 02/16/07
Ad cancelled on 02/19/07
Ad cancelled 04/23/07
Expired before site went live
Ad cancelled 04/23/07 - replaced with block
Page 7 of 79
Page 8 of 79
Page 9 of 79
Location Top Level Domain Advertiser Name
ENC-JDN-JDNews www.maxmag.com Rena J's
ENC-JDN-JDNews www.jacksonvilledailynews.com Marine Chevrolet
ENC-JDN-JDNews www.jacksonvilledailynews.com Sanders Ford
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Auto
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Auto Group
ENC-JDN-JDNews www.jacksonvilledailynews.com Stevenson Toyota/Montalbanl
ENC-JDN-JDNews www.jacksonvilledailynews.com Moore Buick
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge
ENC-JDN-JDNews www.jacksonvilledailynews.com Johnson Funeral Home
ENC-JDN-JDNews www.jacksonvilledailynews.com Onslow Board of Tourism
ENC-JDN-JDNews www.jacksonvilledailynews.com Buffalo Tire
ENC-JDN-JDNews www.jacksonvilledailynews.com Alexanders
ENC-JDN-JDNews www.maxmag.com Southern Style Saloon
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge
ENC-JDN-JDNews www.jacksonvilledailynews.com National Dodge
ENC-JDN-JDNews www.maxmag.com Rena J's
ENC - Topsail www.topsailadvertiser.com Zander Guy
ENC - Topsail www.topsailadvertiser.com Jackson Hewitt
Campaign Campaign
Section/Page Ad Tag
Start Date End Date
5/1/2007 12/31/07 jacksonvilledailynews.com/entertainment
12/31/07 JD - ROS
4/26/2007 12/31/07 JD - ROS
5/3/2007 12/31/07 JD - ROS
5/3/2007 12/31/07 JD - ROS
12/31/07 jacksonvilledailynews.com/sports
4/10/2007 12/31/07 JD - ROS
4/10/2007 12/31/07 jacksonvilledailynews.com/sports
4/10/2007 12/31/07 JD - ROS
12/31/07 jacksonvilledailynews.com/obituaries
4/6/2007 05/31/07 JD - ROS
4/17/2007 12/31/07 JD - Index
4/4/2007 06/30/07 JD - ROS
03/01/07 jacksonvilledailynews.com/entertainment
03/01/07 JD -ROS
03/01/07 JD -ROS
12/31/07 jacksonvilledailynews.com/entertainment
4/10/2007 12/31/07 Topsail - ROS
2/2/2007 04/15/07 Topsail - ROS
Ad unit
sizes
Page URL Flate Rate
(e.g.:
728x90)
MaxMag.com 160 x 600
JD - ROS 728 x 90 $600
JD - ROS 120 x 90
JD - ROS 728 x 90 $400
JD - ROS 120 x 90 $240
http://www.jdnews.com/sections/sports/ 728 x 90 $150
JD - ROS 728 x 90
http://www.jdnews.com/sections/sports/ 728 x 90
JD - ROS 120 x 90
http://www.jdnews.com/sections/obituaries/ 120 x 90 $25
JD - ROS 120 x 90
JD - Index 120 x 90
JD - ROS 160 x 600
MaxMag.com 728 x 90 $50
JD -ROS 120 x 90 $150
JD -ROS 160 x 600 $900
MaxMag.com 120 x 90 $25
Topsail - ROS 120 x 90 $10/CPM
Topsail - ROS 728 x 90 $300/month
Estimated Scheduled
Est Cost per
CPM Rate Type Impressions Impressions for
month
Monthly Campaign
$9.80 Skyscraper 28,567
Leaderboard 256,656
$4.30 Block ad pick up 79,733 558,136
$12.54 Banner ad 10,468 83,748
$4.52 Block ad 46,459 371,679
Banner 23,834
$ 7.16 $ 599.99 Leaderboard 83,798
$ 12.54 $ 131.27 Leaderboard 10,468 83,748
$ 4.08 $ 900.00 Block 220,588
block ad - obit page 128,827
$ 4.64 $ 600.00 block ad 129,310
$ 9.00 $ 90.00 Block Ad 10,000
$ 13.25 $ 399.99 Skyscraper 30,188
Banner Ad
Block
Skyscraper
Block ad 4,081
$ 10.00 $ 50.00 Block ad 5,000
Leaderboard
Total Est Impressions 1,039,410
Linked to Creative File Name
Site renajsskyscraper
Site marinechevroletbannerupdate
HTML sandersford0703
Site stevensonbannerupdate
Site stevensonblock
Site stevensonsportsbanner
Site moorebuickbanner
Site nationalsportsbanner
HTML nationaldodgeblock
Site johnsonfuneralblock
Site octblock.gif
Site buffalotireupdate
Site
Site southernstylesaloonbannerup
HTML nationaldodgeblock448
Video nationalminitower
Site renajsblock
site zanderguyblock
site jacksonhewittbanner
Actual Impressions 2,007
Click-Through URL April May June
http://fi.enctoday.com/adimages/renajs.html
http://www.marinechevy.com/ 142,914
http://fi.enctoday.com/adimages/sandersford.html 354,409
http://www.stevensonauto.com 143,250
http://www.stevensonauto.com 354,782
http://www.stevensontoyota.com 6,243
http://www.moorebuick.com/ 122,890
http://www.nationaldodge.com 7,746
http://fi.enctoday.com/adimages/nationaldodge.html 157,170
http://www.johnsonfuneralhomes.com 32,191
http://www.onslowcountytourism.com 151,186
http://www.buffalotire.com 85,560
http://www.alexandersofjacksonville.com 67,106
http://fi.enctoday.com/adimages/southernstylesaloon2.html 0
http://fi.enctoday.com/adimages/nationaldodge.html 230,917
http://fi.enctoday.com/adimages/renajs.html 374
http://www.zanderguy.com 2,805
http://www.jacksonhewitt.com 0
2,037,901
24/7 total served on site 4,180,447
Amount Billed $ 2,007.00
July August Sept Oct Nov Dec April May June
$ -
$ 600.00
$ -
$ 400.00
$ 240.00
$ 150.00
$ 599.99
$ 131.27
$ 900.00
$ 25.00
$ 600.00
$ 90.00
$ 399.99
$ 25.00
$ 50.00
$ 4,211.25
July August Sept Oct Nov Dec Notes
Ad cancelled 05/01/07
Ad cancelled on 2-6
Ad cancelled 04/10/2007 - consolidated with remaining a
Ad cancelled 04/10/2007 - consolidated with remaining a
Block ad on Max, runs on our old ad system Ad cancelle
/2007 - consolidated with remaining ad
/2007 - consolidated with remaining ad
uns on our old ad system Ad cancelled 05/01/07
Location Top Level Domain Advertiser Name
ENC-NBSJ-NewBernSJ www.newbernsj.com Stevenson Auto Group
ENC-NBSJ-NewBernSJ www.newbernsj.com Pamlico Home Builders
ENC-NBSJ-NewBernSJ www.newbernsj.com Help at Home
ENC-NBSJ-NewBernSJ www.newbernsj.com Kamm Corp - Fridays/Annabelles
ENC-NBSJ-NewBernSJ www.newbernsj.com McCarthy Square Pharmacy
ENC-NBSJ-NewBernSJ www.newbernsj.com Altrius Capital
ENC-NBSJ-NewBernSJ www.newbernsj.com Coastal Physical Medicine
ENC-NBSJ-NewBernSJ www.newbernsj.com Courtyards at Berne Village
ENC-NBSJ-NewBernSJ www.newbernsj.com Prudential Clearwater Realty
ENC-NBSJ-NewBernSJ www.newbernsj.com Vanceboro Fire Dept Fundraiser
ENC-NBSJ-NewBernSJ www.newbernsj.com Matthew Hembree
ENC-NBSJ-NewBernSJ www.newbernsj.com ECWC Trials
ENC-NBSJ-NewBernSJ www.newbernsj.com Carolina Home Exteriors
ENC-NBSJ-NewBernSJ www.newbernsj.com Coastal Carolina Volvo
ENC-NBSJ-NewBernSJ www.newbernsj.com Coldwell Banker - Willis Smith
ENC-NBSJ-NewBernSJ www.newbernsj.com Prudential Clearwater
ENC-NBSJ-NewBernSJ www.newbernsj.com William Price
ENC-NBSJ-NewBernSJ www.newbernsj.com McCarthy Square Pharmacy
Campaign Campaign
Section/Page Ad Tag
Start Date End Date
5/3/2007 12/31/07 NB - ROS
4/23/2007 07/23/07 NB - ROS
4/23/2007 07/23/07 NB - Homepage
4/23/2007 07/23/07 NB - Homepage
4/23/2007 07/23/07 newbernsj.com/news/local
4/3/2007 12/31/07 NB - ROS
2/2/2007 07/31/07 NB - ROS
2/8/2007 07/23/07 NB - ROS
4/23/2007 07/23/07 NB - Homepage
4/29/2007 05/05/07 NB - ROS
5/4/2007 05/07/07 NB
12/18/06 NB - ROS
self-renew NB - ROS
11/08/07 NB - ROS
self-renew NB - ROS
12/09/06 NB - ROS
4/8/2007 04/13/07 NB - ROS
self-renew NB - ROS
Ad unit
sizes
Page URL Flate Rate
(e.g.:
728x90)
NB - ROS 120 x 90 $120
NB - ROS 728 x 90
newbernsj.com 120 x 90
newbernsj.com 120 x 90
http://www.newbernsj.com/sections/local/ 120 x 90
NB - ROS 120 x 90 $5.15/CPM
NB - ROS 120 x 90 $9.00/CPM
NB - ROS 160 x 600 $10.00/CPM
newbernsj.com 728 x 90 $10.00/CPM
NB - ROS 120 x 90 $6.00/CPM
NB - ROS 300 x 250
NB - ROS 120 x 90 $233/bundled
NB - ROS 120 x 90 $200
NB - ROS 728 x 90 $250/Co-op
NB - ROS 120 x 240 $250/Bundled
NB - ROS 728 x 90 $531
NB - ROS 300 x 250 $15/CPM
NB - ROS 728 x 90 $150
Estimated Scheduled
Est Cost per
CPM Rate Type Impressions Impressions for
month
Monthly Campaign
$4.52 block ad 23229 185836
$ 5.00 $ 450.00 Leaderboard 90,000
$ 10.00 $ 133.00 block ad 13,300 39,900
$ 10.00 $ 133.00 block ad 13,300 39,900
$ 10.00 $ 15.00 block ad 1,500 45,000
$ 5.52 $ 203.69 Block ad 36,900 258,300
$ 9.00 $ 300.00 Block ad 33,333 155,554
$ 10.00 $ 250.00 Skyscraper 25,000 75,000
$ 5.00 $ 496.88 Leaderboard 99,375 298,125
$ 6.00 $ 50.00 block ad 8,333 8,333
$15.00 $ 75.00 Box 5,000 5,000
Block ad
Block ad
Banner Ad
Mini-Tower
Banner
$ 15.00 $ 300.00 Big Box 20,000
Banner AD - NBSJ
Pages
Linked to Creative File Name
Site stevensonblock
Site pamlicohomebannerupdate
Site helpathomeblock
GIF fridaysannanbsj
Site pharmacyblock
Site altriusblock
Emercial coastalphysicalblock
Site courtyardstower.gif
GIF clearwaterbanner
GIF vancebororescueblock
Site matthewhembreebox
GIF ecwomensblock1175
Site Carolina-Home-Ext
Site ccvolvobannerupdate
Emercial coldwellbankertower
Site clearwaterbannerupdate
Site williampriceboxad
Site pharmacybannerupdate
Impressions 2,007
Click-Through URL April May June
http://www.stevensonauto.com/ 236,512
http://profiles.newbernsunjournal.com/pamlico-home-builders 115,167
http://fi.enctoday.com/adimages/helpathome.html 235,928
http://fi.enctoday.com/adimages/kammcorp.html 235,010
http://www.edrugcare.com 114,044
www.altrius-capital.com 107,214
http://www.cnsrvr.com/kfp/rt/coastal_rehab/ec.html 394,749
www.courtyardsatbernevillage.com 144,703
http://fi.enctoday.com/adimages/clearwater.html 626
http://fi.enctoday.com/adimages/vancebororescue.html 0
http://www.b25.org/
http://www.enctoday.com/adimages/ecwomens5.html 0
http://www.carolinahomeexteriors.com/ 0
http://www.ccautogroup.com 0
http://fi.enctoday.com/adimages/coldwellbanker.html 0
http://fi.enctoday.com/adimages/clearwater.html 0
http://www.thymilenaplantation.com/ 20,976
http://www.edrugcare.com 0
1,604,929
24/7 total served on site 3,013,584
Amount Billed $ 2,007.00
July August Sept Oct Nov Dec April May June
$ 120.00
$ 450.00
$ 133.00
$ 133.00
$ 15.00
$ 203.69
$ 300.00
$ 250.00
$ 496.88
$ -
$ -
$ -
$ -
$ -
$ -
$ 314.64
$ -
$ -
$ 2,416.20
July August Sept Oct Nov Dec Notes
Not active yet
Expired before site went live
Ad cancelled on 02/16/07
Ad cancelled on 02/19/07
Ad cancelled 04/23/07
Expired before site went live
Ad cancelled 04/23/07 - replaced with block
/07 - replaced with block
Location Top Level Domain Advertiser Name
ENC-KFP-Kinston www.kinston.com Stevenson Auto Group
ENC-KFP-Kinston www.kinston.com Harry Cummings - Century 21
ENC-KFP-Kinston www.kinston.com Lenoir Memorial Hospital
ENC-KFP-Kinston www.kinston.com Next Door
ENC-KFP-Kinston www.kinston.com Pinelawn Memorial
ENC-KFP-Kinston www.kinston.com Edwards Funeral Home
ENC-KFP-Kinston www.kinston.com Lenoir Community College
ENC-KFP-Kinston www.kinston.com Nationwide Insurance - Jim Walker
ENC-KFP-Kinston www.kinston.com Carpro
ENC-KFP-Kinston www.kinston.com Nell Jarman & Assoc.
ENC-KFP-Kinston www.kinston.com Imagine Wireless
ENC-KFP-Kinston www.kinston.com Imagine Wireless
ENC-KFP-Kinston www.kinston.com Networks East
ENC-KFP-Kinston www.kinston.com Conway and Company
Campaign Campaign
Section/Page Ad Tag
Start Date End Date
5/1/2007 12/31/07 KFP - ROS
4/23/2007 07/23/07 FP - Homepage
4/23/2007 07/23/07 FP - Homepage
04/26/07 Kinston -ROS
4/23/2007 07/23/07 kinston.com/obituaries
4/23/2007 07/23/07 kinston.com/obituaries
4/1/2007 05/21/07 Kinston - ROS
4/26/2007 05/26/07 FP - Homepage
self-renew FP -ROS
self-renew FP - ROS
self-renew KFP - Indians
01/19/07 FP - ROS
12/31/06 Kinston - ROS
self-renew FP - ROS
Ad unit
sizes
Page URL Flate Rate
(e.g.:
728x90)
FP - ROS 120 x 90 $120
FP - Homepage 120 x 90
FP - Homepage 120 x 90
FP - ROS 120 x 90 $100
http://www.kinston.com/sections/obituaries/ 120 x 90
http://www.kinston.com/sections/obituaries/ 120 x 90
FP - ROS 728 x 90
www.kinston.com 728 x 90 $10.00/CPM
FP -ROS 120 x 90 $100
FP - ROS 120 x 90 $50
http://www.kinston.com/SiteProcessor.cfm?Template=Template $500/Paid in
120 x 90
s/Ktribe.cfm&Section=Indians Advance
FP - ROS 728 x 90 $300
FP - ROS 120 x 90 $100
FP - ROS 120 x 90 $133
Estimated Scheduled
Est Cost per
CPM Rate Type Impressions Impressions for
month
Monthly Campaign
$4.52 block ad 23,229 185,836
$ 9.60 $ 204.00 Block ad 21,250 63,750
$ 5.53 $ 99.54 Block 18,000 54,000
Block
$ 10.00 $ 25.00 Block ad 2,500 7,500
$ 10.00 $ 25.00 Block ad 2,500 7,500
$ 8.86 $ 147.66 Leaderboard 16,666 50,000
Leaderboard 10,000
Block ad & Emercial
Block ad
Banner
Block
Block
Emercial/Block
Linked to Creative File Name
Site stevensonblock
GIF harrycummingsbannerupdate
Site lenoirmemorial
Site nextdoorblock
Emercial pinelawnblock
Site edwardsfuneralblock
Site
Site jimwalkerleaderboard
Emercial carproblock
GIF nelljarmanblock
Site imaginewirelessbannerupdate
Site imaginewirelessblock
Site networkseastblock
Emercial conwaycoblock
Impressions 2,007
Click-Through URL April May June
http://www.stevensonauto.com/ 152,715
http://fi.enctoday.com/adimages/harrycummings.html 218,005
http://www.lenoirmemorial.org 55,093
http://www.nextdoorprivateclub.com 152,557
http://cnsrvr.com/kfp/rt/pinelawn_memorial/ec.html 14,291
http://www.kinston.com 13,645
55,093
http://epaper.kinston.com/Default/Client.asp?enter=true&skin=ENCss&Daily=ENCss&BaseHref=ENCss/2007/03/29
http://www.walkerinsgroup.com/ 0
http://www.carprokinston.com 0
http://fi.enctoday.com/adimages/nelljarman.html 137,152
http://www.imaginewireless.us 0
http://www.imaginewireless.us 0
http://www.networkseast.com/index.php?option=com_content&task=vie
0
w&id=43&Itemid=28
http://fi.enctoday.com/adimages/conwayco.html 150,411
948,962
24/7 total served on site 2,004,392
Amount Billed $ 2,007.00
July August Sept Oct Nov Dec April May June
$ 120.00
$ 204.00
$ 99.54
$ 100.00
$ 25.00
$ 25.00
$ 147.66
$ 721.20
July August Sept Oct Nov Dec Notes
Canceled 4/26/07 due to lack of payment
Not active yet
Ad cancelled 02/12/07
Ad cancelled 04/23/07- moved to Homefinder
Ad cancelled 01/15/07
Ad cancelled 01/15/07
Expired before site went live
Ad cancelled 04/23/07 - moved to Homefinder
ue to lack of payment
/07- moved to Homefinder
/07 - moved to Homefinder
Location Top Level Domain Advertiser Name
ENC-encBrides www.encBrides.com Village Jewelers
ENC-encBrides www.encBrides.com A Wedding to Remember
ENC-encBrides www.encBrides.com CK Entertainment
ENC-encToday www.encToday.com Big Blue Store
ENC-encToday www.encToday.com Big Blue Store
ENC-encToday www.encToday.com Coastal Physical Medicine & Rehab
ENC-encToday www.encToday.com Confidential Rcords Management
ENC - encToday www.encToday.com Carolina Home Medical
ENC-encToday www.encToday.com JOMEC
ENC-encToday www.encToday.com JOMEC
ENC-encToday www.encToday.com The Flame
ENC-encToday www.encToday.com Hacksaw Treasures
ENC-encToday www.encToday.com Anew Visage
ENC-encToday www.encToday.com Making Faces
ENC - encToday www.encToday.com National Dodge
ENC-encToday www.encToday.com Carteret-Craven Elect
ENC-encToday www.encToday.com Christian Care Center
ENC-encToday www.encToday.com Coastal Carolina Volvo
ENC - encToday www.encToday.com McCarthy Square
ENC - encClassifieds www.encClassifieds.com Pate, Charlotte
ENC - encClassifieds www.encClassifieds.com Riverside
ENC - encClassifieds www.encClassifieds.com Trent Cadillac
ENC - encClassifieds www.encClassifieds.com Rose Brothers Furniture
Coastal Carolina Honda - Help
ENC - encClassifieds www.encClassifieds.com
Wanted
ENC - encClassifieds www.encClassifieds.com Intermedia/Olive Garden
ENC - encClassifieds www.encClassifieds.com NAS Recruiting/Electrolux
ENC - encJobfinder www.encjobfinder.com/monster Tagg
Campaign Campaign
Section/Page Ad Tag
Start Date End Date
4/9/2007 12/31/07 encToday/life/weddings
4/26/2007 07/26/07 encToday/life/weddings
1/31/2007 encToday - Brides
05/31/07 enctoday.com/weather
05/31/07 enctoday.com/weather
05/04/07 enctoday.com/health/
05/04/07 enctoday.com/health/
self-renew encToday - ROS
05/31/07 enctoday.com/weather
05/31/07 enctoday.com/weather
4/29/2007 07/29/07 enctoday.com/entertainment/dining
4/23/2007 07/23/07 encToday - Homepage
4/23/2007 07/23/07 encToday - Homepage
4/23/2007 07/23/07 encToday - Homepage
2/19/2007 02/19/08 enctoday.com/sports/pro/other
http://www.enctoday.com/SiteProcessor.cfm?Template=Vietna
03/23/07 m/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=28
458040
04/12/07 enctoday.com/health/
09/30/07 encToday - CarFinder
06/26/07 encToday - ROS
4/17/2007 12/31/07 classifieds.enctoday.com
self-renew classifieds.enctoday.com
12/07/07 classifieds.enctoday.com
4/20/2007 04/26/07 classifieds.enctoday.com
self-renew classifieds.enctoday.com
4/15/2007 04/21/07 classifieds.enctoday.com
4/15/2007 04/21/07 classifieds.enctoday.com
5/4/2007 05/09/07 encJobfinder.com
Ad unit
sizes
Page URL Flate Rate
(e.g.:
728x90)
http://www.enctoday.com/sections/brides/ 160 x 600
http://www.enctoday.com/sections/brides/ 728 x 90
http://www.enctoday.com/sections/brides/ 120 x 90 $25
http://www.enctoday.com/sections/carolinaweather/ 728x90 $42
http://www.enctoday.com/sections/carolinaweather/ 120 x 90 $25
http://www.enctoday.com/sections/medical/ 728x90 $42
http://www.enctoday.com/sections/medical/ 120 x 90 $25
encToday - ROS 120 x 90
http://www.enctoday.com/sections/carolinaweather/ 728x90 $42
http://www.enctoday.com/sections/carolinaweather/ 120 x 90 $25
http://www.enctoday.com/sections/encdining/ 728x90
encToday - Homepage 120 x 90
encToday - Homepage 120 x 90
encToday - Homepage 120 x 90
http://www.enctoday.com/sections/nascar/ 120 x 90
http://www.enctoday.com/SiteProcessor.cfm?Template=Vietna
m/Index.cfm&Section=Vietnam&CFID=917065&CFTOKEN=28 120 x 90 $500/Pre-paid
458040
http://www.enctoday.com/sections/medical/ 120 x 90 $300/Pre-paid
http://www.enctoday.com/SiteProcessor.cfm?Template=CarFin
728x90 $250/Co-op
der/Index.cfm&Section=CarFinder
encToday - ROS 120 x 90 $100
encClassifieds - ROS 120 x 90
encClassifieds - ROS 120 x 90 $300
encClassifieds - ROS 120 x 90 $300
encClassifieds - ROS 120 x 90 $75
encClassifieds - ROS 120 x 90 $300
encClassifieds - ROS 120 x 90 $14.00/CPM
encClassifieds - ROS 120 x 90 $14.00/CPM
encJobfinder.com 300 x 250
Estimated Scheduled
Est Cost per
CPM Rate Type Impressions Impressions for
month
Monthly Campaign
$ 25.00 $ 25.00 Skyscraper 1,000
$ 25.00 $ 125.00 Leaderboard 5000
Block ad
Leaderboard 3,895
Block Ad 3,895
Leaderboard 432
Block Ad 1,324
$ 5.00 $ 133.00 Block ad 26,600 79,800
Banner Ad 3,895
Block ad 3,895
$ 20.00 $ 50.00 Leaderboard 2,500 7,500
$ 10.00 $ 300.00 Block ad 30000 90,000
$ 10.00 $ 200.00 Block ad 20000 60,000
$ 10.00 $ 100.00 Block ad 10000 30,000
$ 4.52 $ 25.00 Block Ad 5,530
Block Ad
Block
Leaderboard
Block
$ 9.00 $ 90.00 Block 10,000
Block Ad 351,131
Block ad N/avail
Block ad
Block ad
Block ad
Block ad
$18.00 Box 5,555 5,555
Linked to Creative File Name
Site villagejewlersskyscraper
Site weddingtoremember
Site ckentertainmentblock
GIF bigbluehurricanebannerupdat
GIF bigbluehurricaneblock
Site coastalphysicalbannerupdate
crmiblock
Site carolinahomemedblock
GIF joemcbannerupdate
GIF joemcblock
Site theflamebannerupdate
site hacksawtreasuresblock
Site anewvisageblock
GIF makingfacesblock
Site nationaldodgenascar
Site carteretcravenblock
Emercial christiancareblock
Site ccvolvobannerupdate
Site pharmacyblock
Site charlottesweb
Site riversidejobblock
GIF trentcadillacblock
GIF rosebrosblock
GIF coastalcarolinablock
GIF olivegardenblock
GIF electroluxblock
GIF taggboxad
Impressions 2,007
Click-Through URL April May June
http://www.villagejewelersonline.com/ 430
http://www.newbernphotography.com 0
http://www.encdj.com/ 0
http://fi.enctoday.com/adimages/bigbluehurricane.html 339
http://fi.enctoday.com/adimages/bigbluehurricane.html 318
http://www.coastalphysicalmedicine.com 630
http://www.crmi-online.com 298
http://www.carolinahomemedical.com 308,371
http://fi.enctoday.com/adimages/joemc.html 376
http://fi.enctoday.com/adimages/joemc.html 323
http://www.theflamerestaurant.com/ 147
hacksawtreasures.com 308,731
anewvisage.com 2,935
http://fi.enctoday.com/adimages/makingfaces.html 307,887
http://www.nationaldodge.com 527
http://fi.enctoday.com/adimages/carteretcraven.html 0
http://cnsrvr.com/kfp/rt/christian_care_center/ec.html 180
http://www.ccautogroup.com 40,296
http://www.edrugcare.com 305,736
http://www.charlottepate.com 102,982
http://fi.enctoday.com/adimages/riversidejob.html 103,525
http://fi.enctoday.com/adimages/trentcadillac.html 103,119
http://fi.enctoday.com/adimages/rosebros.html
http://fi.enctoday.com/adimages/coastalcarolina.html
http://fi.enctoday.com/adimages/olivegarden.html
http://fi.enctoday.com/adimages/electrolux.html
1,587,150
http://fi.enctoday.com/adimages/tagg.html
24/7 total served on site 3,954,767
Amount Billed $ 2,007.00
July August Sept Oct Nov Dec April May June
$ 25.00
$ 125.00
$ 133.00
$ 50.00
$ 300.00
$ 200.00
$ 100.00
$ 25.00
$ 90.00
$ 300.00
$ 300.00
$ 75.00
$ 1,723.00
July August Sept Oct Nov Dec Notes
Ad cancelled 05/01/07
Not active yet
Expired before site went live
Prepaid
Prepaid
Prepaid
Prepaid
Prepaid
Prepaid
Was entered into OAS, but shows no stats. The ad is no
Ad cancelled 04/12/07
Ad cancelled 02/19/07
Ad cancelled 04/23/07 - moved to NBSJ
Block ad on Classifieds, runs on our old ad system
Block ad on Classifieds, runs on our old ad system
Ad cancelled on 2/1
AS, but shows no stats. The ad is now expired, but when I run a report for the time that it was active no stats come up for it.
/07 - moved to NBSJ
ieds, runs on our old ad system
ieds, runs on our old ad system
stats come up for it.
Location Top Level Domain Advertiser Name
ENC-encHomeFinder www.encHomeFinder.com Hurst Realty
ENC-encHomeFinder www.encHomeFinder.com Mary Rawls Realty
ENC-encHomeFinder www.encHomeFinder.com Century 21 Cherie
Bank of America/Black Insurance(
ENC-encHomeFinder www.encHomeFinder.com
AllState)
ENC-encHomeFinder www.encHomeFinder.com Harry Cummings - Century 21
ENC-encHomeFinder www.encHomeFinder.com Coldwell Banker Willis-Smith
ENC-encHomeFinder www.encHomeFinder.com Prudential Clearwater
ENC-encHomeFinder www.encHomeFinder.com Pamlico Home Builders
ENC-encHomeFinder www.encHomeFinder.com SLM Financing
ENC-encHomeFinder www.encHomeFinder.com Exit Home Realty
ENC-encHomeFinder www.encHomeFinder.com Jack Real Estate and Rental
ENC-encHomeFinder www.encHomeFinder.com Nell Jarman & Assoc.
ENC-encHomeFinder www.encHomeFinder.com Conway and Company
ENC-encHomeFinder www.encHomeFinder.com Zander Guy
Campaign Campaign
Section/Page Ad Tag
Start Date End Date
4/19/2007 12/31/07 enchomefinder.com/classified/realestate/area1
4/19/2007 12/31/07 enchomefinder.com/classified/realestate/area1
self-renew enchomefinder.com/classified/realestate/area1
4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area3
4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
4/23/2007 07/23/07 enchomefinder.com/classified/realestate/area2
self-renew enchomefinder.com/classified/realestate/area3
self-renew enchomefinder.com/classified/realestate/area1
self-renew enchomefinder.com/classified/realestate/area1
4/23/2007 07/23/07 enchomefinder.com/classifieds/realestate/area3
4/23/2007 07/23/07 enchomefinder.com/classifieds/realestate/area3
self-renew enchomefinder.com/classified/realestate/area4
Ad unit
sizes
Page URL Flate Rate
(e.g.:
728x90)
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 240
http://www.enchomefinder.com/index.cfm?AreaMarket=2 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3 728 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=2 160 x 600 $250
http://www.enchomefinder.com/index.cfm?AreaMarket=2 728x90
http://www.enchomefinder.com/index.cfm?AreaMarket=2 728x90
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90 $100
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=1 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=3 120 x 90
http://www.enchomefinder.com/index.cfm?AreaMarket=4 120 x 90 $50
Estimated Scheduled
Est Cost per
CPM Rate Type Impressions Impressions for
month
Monthly Campaign
$ 4.64 $ 150.00 Block 32,327
$ 4.64 $ 150.00 Block ad 32,327
$ 4.64 $ 150.00 Homefinder combo 32,327
$ 6.00 $ 50.00 Block ad 8,333 25,000
$ 9.60 $ 96.00 Leaderboard 10,000 30,000
Skyscraper 25,000 75,000
$ 10.00 $ 200.00 Leaderboard 20,000 60,000
$ 5.00 $ 100.00 Leaderboard 20,000 60,000
$ 5.76 $ 100.00 block ad 17,361 12,048
$ 4.64 $ 150.00 block ad 32,327 11,898
$ 4.64 $ 150.00 block ad 32,327 17,039
$ 5.76 $ 100.00 Block ad 17,361 52,083
$ 5.76 $ 100.00 Block ad 17,361 52,083
Block ad
Linked to Creative File Name
Site hurstrealtyblock
Site maryrawlsblock
Site cherieschulztower
Site bankamericaallstateblock
Site harrycummingsbannerupdate
Site coldwellbankertower
Site clearwaterbannerupdate
Site pamlicohomebannerupdate
Site salliemaeblock
Site exithomeblockupdate
Site jacksonvillerealestate
GIF nelljarmanblock
Emercial conwaycoblock
site zanderguyblock
Impressions 2,007
Click-Through URL April May June
http://www.hurstrealty.com/ 10,571
http://fi.enctoday.com/adimages/maryrawls.html 10,479
http://www.jacksonvillenchomes.com/ 10,379
http://fi.enctoday.com/adimages/bankamericaallstate.html 6,021
http://fi.enctoday.com/adimages/harrycummings.html 10,699
http://fi.enctoday.com/adimages/coldwellbanker.html 6,021
http://fi.enctoday.com/adimages/clearwater.html 3,091
http://profiles.newbernsunjournal.com/pamlico-home-builders 2,929
http://fi.enctoday.com/adimages/salliemae.html 10,796
http://fi.enctoday.com/adimages/exithomeplace.html 10,489
http://fi.enctoday.com/adimages/jacksonvillerealestate.html 10,427
http://fi.enctoday.com/adimages/nelljarman.html 803
0
http://www.conwayfinancialservices.com/new/conwayfinancialservices/gate.asp
http://www.zanderguy.com 256
24/7 total served on site 414,717
Amount Billed $ 2,007.00
July August Sept Oct Nov Dec April May June
July August Sept Oct Nov Dec
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Her minitower ad seems to be running twice. It's running
Block ad on Homefinder, runs on our old ad system
Prepayed
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Block ad on Homefinder, runs on our old ad system
Cancelled 04/10/2007
nder, runs on our old ad system
nder, runs on our old ad system
eems to be running twice. It's running through our old ad system (in with the block ads) and it's also showing in OAS as running through their
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
nder, runs on our old ad system
wing in OAS as running through their system, although I can't get the ad to come up when I refresh the page.
Rows in green are currently active in OAS or (as in the case of block ads on Homefinder and Classifieds) our old ad
Rows in orange are ads we may need to take a look at because they are not appearing where they should or some
Rows in pink are expired from the system and no longer appear on the websites
omefinder and Classifieds) our old ad system
ppearing where they should or some other problem, refer to note at end of row