China Business Market Demand Kano Analysis
Publication Date: 15-OCT-09
Pages: 51
Description
This Kano analysis focuses on data collected through a survey of 1,280 Chinese business printer
users in six major vertical markets in China: manufacturing; government; services; education;
transportation/distribution; and banks/insurance/securities. Lyra Research presented the
survey participants with 25 printer features to ascertain which are important to and will excite
Chinese business printer users and buyers. Each participant was presented with a pair of printer
features. For each printer feature, respondents were asked how they would feel if a printer has
that feature and how they would feel if a printer does not have that feature.
This method uncovered some findings that indicate both good news and bad news for printer
makers. The good news is that many printer features still excite Chinese business users, but the
bad news is that Chinese business users appear to be more or less happy with the status quo.
New or improved features excite them, but they can get by without them.
The Kano analysis features 50 PowerPoint slides and includes 25 figures. This Kano analysis is
paired with a separate report, China Business Market Demand Report, which can be purchased
separately.
Table of Contents
i. Part 1: Importance Rating of Printer Features
ii. Part 2: Ranking of Printer Features
iii. Part 3: Kano Analysis
iv. Summary
v. Kano Charts on Individual Printer Features
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Tel: 03-3358-1601 E-Mail: lyrac@jds.ne.jp