Arabian Gulf Workshop Series
Business Planning for
Carrefour
16 November 2008 | Dubai, UAE
The Arabian Gulf remains one of the fastest growing
regions for Carrefour globally
Carrefour is now present in eight markets in the region via its
partnership with the Majid Al Futtaim (MAF) Group and will soon
enter new markets such as Iran. The model continues to work as
a unique business unit within the Carrefour Group, combining the
expertise of Carrefour’s management in retail and the power of
the MAF holding in real estate. As the model continues to expand
(launch of Carrefour Express, private label development), this
session will be aimed at improving relations with such a
demanding account through:
• Analysing the Carrefour—MAF organisational—a partnership
• Looking at the roles and incentives within the group
• Providing practical solutions to set up efficient marketing and
merchandising strategies for suppliers
Schedule
8.00 – 8.30 Coffee and registration
Carrefour financial model
8.30 – 10.00 Introduction of the Carrefour group and the
MAF partnership • The pressure on margins
• Key Performance Indicators
10.00 – 11.00 Carrefour financial model
• EXERCISE: Understanding Carrefour’s KPIs
11.00 – 11.15 Break
11.15 – 12.15 Managing Carrefour – MAF organisation Managing Carrefour – MAF organisation
12.15 – 13.15 Lunch • From Purchasing Director to Aisle Manager
13.15 – 14.15 Merchandising and marketing strategies • Understanding measurements of Carrefour’s buyers
• The interactions between suppliers and Carrefour – MAF
14.15 – 14.30 Break
14.30 – 16.00 Promotional activities at Carrefour Merchandising and marketing strategies
16.00 – 16.15 Conclusions of the day • Space allocation remains key
• Brand leader and brand challengers
• The role of private label in the Carrefour assortment
Agenda • The need for local adaptations
• Demographic implications
Introduction of the Carrefour group and the MAF • The Dubai example
partnership • EXERCISE: Understanding how suppliers can get more space
• Carrefour, the 2nd largest global retailer
Promotional activities at Carrefour
• Carrefour’s strong brand positioning
• In-store
• The hypermarket format
• Securing promotional space
• The supermarket format
• What activities should be set up within this space
• Strength of Carrefour’s private label offer
• Out-of-store
• The Majid Al Futtaim Group
• The role of circulars and online communications
• A multi-business holding
• EXERCISE: Achieving a promotional plan with Carrefour
• Synergies between MAF’s property division and Carrefour’s retail
business
Conclusions from the day
• The way forward for the Carrefour-MAF partnership
MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu
MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88
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Arabian Gulf Workshop Series
fir sh the
Introduction to Auchan
e rk in
Th wo
17 November 2008 | Dubai, UAE
Auchan is one of the world’s largest retailers, with a 45 year history of
success in the hypermarket business. This closely held business is
now poised to enter the rapidly growing UAE retail market through an
innovative partnership with the Nakheel Development Corporation. In
addition to obtaining valuable background information, potential
suppliers can benefit from MVI’s decade long analysis of Auchan to
understand the ways in which this business differs from its rivals,
Carrefour and Casino. These insights will be extremely helpful for future
business planning and selling efforts in the UAE.
• Auchan’s brand and the consumer offer?
• Creating an exciting selling proposition?
• Building the foundation for a healthy long-term business
Schedule Agenda
08:00 – 08:30 Coffee & Registration Auchan—Nakheel retail partnership within the context of
the Auchan global strategy
08:30 –09:30 Auchan - Nakheel retail
• Auchan global strategy
partnership within the context of the
• The Nakheel group
Auchan global strategy • Synergies between the Auchan retail business and the Nakheel property
division
09:30 – 10:30 Auchan financial KPIs and
development in the Gulf Auchan financial KPIs and development in the Gulf
10:30 – 10:45 Break • KPIs
• Auchan vs competitors in the Gulf
10:45 – 12:00 Assortment and promotional planning
for Auchan Assortment and promotional planning for Auchan
12:00 – 12:15 Conclusions • Assortment strategy
• Role of private labels and brands
12:15 – 13:15 Lunch • Promotional activity
Conclusions
• Requirements for alignment with Auchan
MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu
MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88
Arabian Gulf Workshop
Series
16-17 November 2008 | Dubai, UAE
For More Information & Registration
Email CustomerService@mventures.com Logistics
Jumeirah Emirates Towers
Web MVI-Worldwide.com/Events/EmeaCalendar.aspx
Sheikh Zayed Road
Call Niloo Sarafan at +44 (0)207.031.0256 P.O. Box 72127, Dubai, UAE
Rate per day: €1,450.00 Half day rate: €725.00 (net of any applicable VAT)
Multi-day/multi-seat rates available. Please contact MVI for details. Please contact the hotel directly for room reservations
MVI accepts Visa, MasterCard, American Express on reservations@jumeirah.com or Tel: +971 4 3300000
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Session fee includes continental breakfast and lunch each day and relevant MVI training outlines. Cancellations/Substitutions Cancellations received in writing 10 days before the program will qualify
for a credit on a future MVI program. Unfortunately, MVI is unable to issue refunds for cancellations. Substitutions must be communicated and are allowed at any time. If, due to travel restrictions,
security issues or other business reasons, MVI determines that it is not preferable to deliver its traditional classroom programs (such as Workshops and Forums), MVI reserves the right to substitute
comparable, alternative learning systems (such as interactive Webcasts) in their place. Content Speakers and topics subject to change. MVI specifically disclaims any liability for the editorial content of
the presentations made by non-MVI speakers, which wholly originates with the speakers. The analysis and conclusions presented by MVI represent the opinions of the company. The views expressed
do not necessarily reflect those of the retailers under discussion, nor are they endorsed or otherwise supported by the management of those retailers. Sessions may be taped by MVI for internal train-
ing purposes.
MVI–Management Ventures, Inc Tel: +44 (0)207.031.0256 Fax: +44 (0)207 031 0270 Web: MVI-Worldwide.com MVI-Insights.eu
MVI, a division of RI UK Ltd Registered in England No:390593 VAT No:GB243 3351 88