Rt 4 Box 1154 • Salem, WV 26426 U.S.A. Phone & Fax: 1-877-689-4097 • Email: matt@exinfm.com • www.exinfm.com
Matt H. Evans, CPA, CMA, CFM
Introduction & Overview
1. Quick Summary
The primary focus for many organizations should be: How do we create value? The first step to take in creating value is to implement Financial Management. Please note that Financial Management is not the same as Accounting. Accounting deals with historical values and determining Net Income. Financial Management deals with present and future values for the proper management of Cash Flows. Cash Flows are the basic source of Value Creation! Once you get Financial Management implemented, you must look at all areas of value creation: Customer Service, Employee Development, Innovative Marketing, etc., etc., etc. So how do you know if you are creating value in all of these critical areas? Well, you measure it with the Balanced Scorecard. And your final step is to manage strategically by looking into the future; i.e. preparing for change! You accomplish this goal by implementing Competitive Intelligence Research.
2. Four Steps to Excellence in Financial Management
If you are like most organizations, you are still stuck making most of your "value-creation" decisions based on one information source: Financial Statements. You need to break away from this sole source and develop four additional sources to ensure you are really creating value. The four steps you need to take are: 1. Basic Financial Management – Implementing the basic components of Financial Management since your organization is relying too heavily on financial statements for financial decision-making. 2. Value-Based Financial Management – Improving your current financial management practices to ensure that you are creating real value with financial management. 3. Balanced Scorecarding – Going beyond the financial aspects of your business and measuring the non-financial factors that will create value. 4. Competitive Intelligence Research - Transforming information into intelligence so that you can make decisions strategically rather than operating in a reactive mode.
3. The Big Picture
The entire process of value creation depends upon information that is both financial and nonfinancial and information that measures the past, present, and the future. Your overall strategy is to get information from all of these sources so that you can create value in everything you do. And this is the basis of my service: Helping you get information out of these other boxes: The Four Sources for Creating Value through Excellence in Financial Management Two Types of Information Non-Financial → Financial → Historical Values Balanced Scorecards Financial Statements Present & Future Values Competitive Intelligence Value-Based Financial Management
4. Your Next Step
You need to decide how you will develop Excellence in Financial Management. My role is to facilitate a process that gets you there over four steps. Once these four steps are in-place, you have the tools for managing value-creation within your organization. I invite you to seriously consider this process and allow me to guide you through Creating Value through Excellence in Financial Management.
5. Client Guarantee
If you believe you have been overcharged for my services than pay an amount that you believe fairly represents the value of the service to your organization.
6. Client Comments
“You demonstrated a strong commitment to getting the job done and you met deadlines imposed under your contract. Overall, we were very pleased with the quality of your work.” - Ognian Shentov, President “It is clear that you left your mark and made important contributions. There is no higher compliment.” - Paula Gibbons, Director “We were very pleased with your overall performance. You met critical deadlines and made improvements to our existing systems. You clearly demonstrated a strong commitment to getting the job done.” – H. Wood Thrasher, President “Mr. Evans has many skills, talents, and abilities. I know he will bring success to whatever endeavors he is associated with.” – Don Garvin, Vice President
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