Dan Spencer Design
Portfolio 2011
T: +44 (0) 7913 604 919
E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
The Rose Garden
Client: The Rose Garden.
Brief: Design the logo and menu for national trust tea
room.
Outcome: I designed the logo in the style of a grand
country house sign, such as the typography and
layout, as the tea rooms is set in the grounds of a
country manor.
The rose is a strong graphical symbol so a classic
flourishing rose was used as the logo mark.
Software: Adobe Illustrator.
01. Logo.
02. Menu.
03. Menu.
01.
02. 03.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Soho is...
Client: University of Portsmouth.
Brief: Explore and area of London and produce a
poster that you feel represents that area.
Outcome: After visiting Soho, I felt that it was such an
array of cultures that it couldn’t be represented using
a single image. So I chose to describe the area with
images I collected. In essence I am describing Soho
with Soho itself through the medium of photography.
Software: Adobe Photoshop.
01. Poster.
01.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Wallpaper*
Client: University of Portsmouth.
Brief: Examine the design magazine Wallpaper* and
screenprint a poster that represents the content/style
of the magazine.
Outcome: When looking through a number of issues
I found that the magazine was focused on imagery
and most of all, the content was mainly built up with
adverts.
Using this observation, I created a poster that was
based on a fashion advert within an issue. The colour
was used in the advert as was the typography and the
layout reflects the proportion of imagery, white space
and type used in the magazine and what I feel reflects
the content of the magazine.
Software: Adobe Photoshop, InDesign.
Printing: Screenprint.
01. Poster.
01.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Green Consumption Initiative
Client: The University of Portsmouth
Brief: Self elected brief to explore the issues of
consumerism and it’s effects on the environment,
society and the economy.
Outcome: I created a campaign called the Green
Consumption Initiative, which aimed to address the
issues and provide solutions on how people can
move away from a consumerist lifestyle and limit their 01.
impact on the world through consumption.
To this end, I created an educational booklet, printed
on recycled paper, to be the focal point of information
for the campaign.
Software: Adobe Illustrator, InDesign and Photoshop.
01. GCI Logo
02. Front Cover
03. Inside Spread
04. Inside Spread
05. Inside Spread
02. 03.
04. 05.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Dan Spencer Design
Client: Self Initiated.
Brief: Design a brand/identity for myself. Including a
CV, business card and other promotional material.
Outcome: I wanted to design a logo mark that can
be used across all platforms as a reference point to
the designer. The logo mark is made up of the bowl
of two ‘D’, one of which is reversed, and they are laid
together to create my other inital ‘S’ in the negative 01.
space.
I also created my CV and business card which on
the reverse had a promotion piece that displayed
my skills. I wanted my CV and business cards to
have a professional feel and the reverse shows my
personality and my skill set.
Software: Adobe Illustrator and InDesign.
01. DSD Logo
02. CV
03. Promotional Poster
04. Business Card Front
05. Business Card Reverse
02. 03.
04. 05.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Pugwash Magazine
Client: Pugwash Magazine.
Brief: Design spreads for articles included in the
magazine.
Outcome: Spread One: Two separate articles within
the ‘Arts and Ents’ section so designed in the same
style to maintain consistency.
Spread Two: Article about an up and coming band
that I wrote as well as designed. The article was
designed using the bands colours.
Software: Adobe Photoshop, InDesign.
01. Spread One.
02. Spread Two.
01.
02.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
On White Space
Client: University of Portsmouth.
Brief: Design a magazine spread for an article about
the use of white space in a design journal.
Outcome: Because of the formality of a journal the
layout was justified to stay in keeping with the formal
format of the journal.
I used images of a naked man to represent a page/
blank canvas, and accessories i.e.watches are used
to represent items of page content such as images.
Software: Adobe Photoshop, InDesign.
01. Spread One.
02. Spread Two.
03. Spread Three. 01. 02.
03.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Identitype™
Client: ISTD Award Scheme.
Brief: Explore the ideas of fakery using typography.
Outcome: I created a typographic card game based
on three typefaces that can often be mistaken for one
another; Helvetica, Arial and Akzidenz-Grotesk.
The game consists of two elements; The first, is a
learning exercise where the user learns facts and
history of the typefaces and also information about
it’s design to help recognise it. The second element
is putting the knowledge learnt in the first round into
practice, by identifying which of the ten common
04.
logo’s that used Helvetica in their original design are
the originals. There are thirty cards in total. Ten are
the original designs, ten are designed using Arial and
ten are designed using Akzidenz-Grotesk. A point is
awarded for each correct typeface identified
The box and leaflet were designed to accompany the
cards and are designed in the style of type specimen
sheets. 01.
Software: Adobe Illustrator and InDesign.
01. Complete Game.
02. Complete Game.
03. Box.
05.
04. Box and Booklet.
05. Game One Cards.
06. Game Two Cards and
Box.
02.
03. 06.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Discover
Client: University of Portsmouth.
Brief: Design a tourist information resource for
Portsmouth.
Outcome: I created an iPhone application because
after undertaking market research a modern resource
was a preference for visitors and this must include
information on not just tourist attractions but also,
nightlife, events, user reviews and a map of locations
The app was designed in the style of standard iPhone
application interface so that it will increase easy
usability as the format is the as that of itunes etc and
blue was chosen as the colour because it is the colour
of the city.
Software: Adobe Photoshop and Illustrator.
01.
01. App Pages One.
02. App Pages Two.
02.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Subscription Offer
Client: BBc Magazines (for Xcetra Media)
Save up to 50%
Brief: Design a magazine page insert to advertise
a subscription offer on BBC Magazines for mother’s
day. Save Mother’s50%
on the perfect
up to
Day gift!
on the perfect Mother’s Day gift!
A BBC Magazine subscription makes a unique and thoughtful present this Mother’s Day. From gardening to
Outcome: I wanted to portray the idea of giving cooking and ideas for your home there’s a magazine to suit everyone’s taste. Flowers only last a week so why
mums a break from all their hard work and being not give the perfect gift that lasts all year*?
rewarded for it, so I chose to use a tea/breakfast in A BBC Magazine subscription makes a unique and thoughtful present this Mother’s Day. From gardening to cooking and ideas for your
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bed tray to symbolise this.
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1940: the battle for britain
Vol 11, no 4
Spring cooking
April 2010
Charles II Relaxed food to share
BAnk holidAY cooking
New season flavours
Healthy suppers
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BAnAnA loAf
Best buys
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Software: Adobe Photoshop, InDesign.
on test: pAstA sAuces & cAke tins
How the people’s prince
used his charm to secure
recipes
for the modern
the crown after Cromwell vegetarian cook
For the
Spring vegetable tagliatelle
with lemon & chive sauce
weekend
Party food for a crowd Weekend
Gastropub menu
baking
TV recipes John Nadia
Torode Sawalha
Save 25% Save 35% Save 35% Save 35%
Thai meal Food for
Save 25% Save 25%
• asterChef
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• reatBritish for two friends akes
Days of deliverance
When Britons were called on
Chocolate The outlaw Menu
• aturday
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to pray for national salvation and empire Jesse James Kitchen
£30.50 - 12 issues £26.50 - 12 issues £26.50 - 12 issues £30.50 - 12 issues £26.50 - 12 issues £30.50 - 12 issues
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T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk
Dan Spencer Design 2011
Curriculum Vitae
Personal Details Work Experience Key Skills
Daniel Spencer O2 – Sales Assistant I am comfortable using a mac as well as a pc and
February 2008–September 2008 and June 2010– have good working knowledge of the common
8th September 1988 September 2010. adobe creative suite software packages including,
Duties: Sales, Customer Service, leaflet distribution, photoshop, illustrator, indesign, dreamweaver, flash
7 Ireland stock take. and aftereffects with a desire to further my skills. I
North Bradley Left due to enrolling in university. also have a basic knowledge of HTML and CSS.
Trowbridge
Wiltshire White Horse Employment (PEP) – Telemarketing
BA14 9RW January 2008–February 2008.
Working for an agency at a call centre, making warm
07913604919 calls to potential new customers.
Left for permanent position at O2.
dan@danspencerdesign.co.uk
I was the design editor of my university magazine
between September 2009 and May 2010. My main
responsibilities were to organise a design team to
submit completed artwork on time and then to collate
this together in InDesign ready for the printers and
make any design amendments if needed. I also
Education designed in the magazines, maintained design Closing Statement
style throughout by controlling typography, layout
BA (HONS) Graphic Design - 2:1 and common elements such as margins, page I am a hard worker and like nothing more than a
September 2008–June 2001 numbering etc. and to design all covers, editorials challenge. I have always preferred taking on a role
and contents pages. This has helped to improve my which carries a degree of responsibility and that will
Design Technology A-Level - B skills in production processes, organisation, team challenge me to be the best that I can and achieve
Media Studies A-Level - C management and working to tight deadlines. my career goals. I work well under pressure, as an
Economics A-Level - D individual and working in a team and overcoming
September 2005–June 2007 I also gained a short work experience placement at problems and obstacles is what I relish.
Xcetra Media located in Bath where I worked on a I enjoy working with people, therefore, a face-to-
Nine GCSEs grade A–C including maths, science and live brief for the BBC Magazine range, creating and face role is my preference, either with colleagues or
english. developing my own concept for their mother’s day clients.
magazine subscription advert.
T: +44 (0) 7913 604 919 E: dan@danspencerdesign.co.uk