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SPORTS MARKETING 2012

VIEWS: 6 PAGES: 14

  • pg 1
									                       SPORTS MARKETING 2012
      Septem ber 2011; 466 pages; ISBN# 1-57783-175-6; $385.00 (print or electronic edition)

                       Published by Richard K. Miller & Associates (RKMA)
     4132 Atlanta Highway, Suite 110, Loganville, GA 30052 | (770) 466-9709 | www.rkm a.com




                                      CONTENTS

1   MARKET SUMMARY
    1.1 The U.S. Sports Market
    1.2 Major Events
    1.3 Sports Teams
    1.4 Athletes

2   TOP SPORTS CITIES
    2.1 Overview
    2.2 Avid Sports Fans City-by-City
    2.3 Attending Spectator Sports Events
    2.4 College Basketball
    2.5 Professional Sports
    2.6 Major League Baseball
    2.7 Professional Basketball
    2.8 Professional Football
    2.9 Professional Hockey
    2.10 Soccer
    2.11 NASCAR
    2.12 Top Minor League Markets
    2.13 Market Resources

PART I: SPORTS MARKET SEGMENTS
3   ADVERTISING & SPONSORSHIPS
    3.1 Market Assessment
    3.2 Athlete Endorsements
    3.3 Advertising Agencies in Sports Marketing
    3.4 Sports Sponsorships
    3.5 Sports Website Marketing
    3.6 Naming Rights
    3.7 Jersey Rights
    3.8 Market Resources
4    CONCESSIONS
     4.1 Market Assessment
     4.2 Concessionaires
     4.3 Menu Trends

5    FANTASY SPORTS
     5.1 Market Assessment
     5.2 Demographics
     5.3 Market Characteristics and Trends
     5.4 Fantasy Football

6    GAME PROMOTIONS
     6.1 Giveaways
     6.2 Entertainment and Events
     6.3 All-You-Can-Eat Promotions

7    LICENSING
     7.1 Professional Sports Properties
     7.2 Collegiate Properties
     7.3 Market Resources

8    MEMORABILIA
     8.1 Market Assessment
     8.2 Sports Memorabilia Auctions
     8.3 Sports Cards
     8.4 Market Resources

9    PARTICIPATION & RECREATION
     9.1 Sports, Exercise, and Recreational Activities
     9.2 Aerobics, Conditioning and Fitness
     9.3 Individual Sports
     9.4 Racquet Sports
     9.5 Team Sports
     9.6 Outdoor Sports
     9.7 Water Sports
     9.8 Winter Sports
     9.9 Market Resources

10   SPORTING GOODS
     10.1 Market Assessment
     10.2 Demographics
     10.3 City-by-City Assessment
     10.4 Marketshare Leaders
     10.5 Market Resources
11   SPORTS FANS
     11.1 Favorite Sports
     11.2 Avid Fans
     11.3 Fan Base By Gender
     11.4 Fan Base By Age
     11.5 Fan Base By Ethnicity
     11.6 Fan Base By Income
     11.7 Female Fans
     11.8 Youth Fans
     11.9 African-American Fans
     11.10 Hispanic-American Fans

12   SPORTS MANAGEMENT
     12.1 Overview
     12.2 Sports Management Agencies
     12.3 Academic Programs
     12.4 Market Resources

13   SPORTS TRAVEL
     13.1 Market Assessment
     13.2 Sports-Specialist Travel Agencies
     13.3 Sports Museums and Halls of Fame
     13.4 Baseball Spring Training

14   STADIUMS & ARENAS
     14.1 Sports Facility Construction
     14.2 Professional Sports Stadiums and Arenas
     14.3 Financing
     14.4 Premium Seating

15   TICKETING
     15.1 Market Assessment
     15.2 Secondary Ticketing
     15.3 Key Players
     15.4 Dynamic Pricing
     15.5 Mobile Ticketing
     15.6 Moving Unsold Ticket Inventory
     15.7 Market Resources

PART II: SPORTS MEDIA
16   SPORTS TELEVISION BROADCASTING
     16.1 Major Sports Networks
     16.2 Broadcast Rights Agreements
     16.3 Sports Programming On Cable Networks
     16.4 League Networks
     16.5   Regional Sports Networks
     16.6   Sport-Specific Networks
     16.7   College Sports Networks
     16.8   International Sports Networks

17   SPORTS RADIO
     17.1 Sports Radio Stations
     17.2 Sports Radio Networks
     17.3 The Sports Radio Audience
     17.4 Advertising
     17.5 Sports on Satellite Radio
     17.6 Live Broadcast Baseball
     17.7 Market Resources

18   SPORTS PERIODICALS
     18.1 Market Assessment
     18.2 Circulation
     18.3 Advertising
     18.4 List of Sports Periodicals
     18.5 Market Resources

19   NEWSPAPER SPORTS SECTIONS
     19.1 How Fans Obtain The Sports News
     19.2 Sports Section Readership
     19.3 Sports Editors
     19.4 Trends in Sports News Coverage
     19.5 Market Resources

20   SPORTS ONLINE
     20.1 Sports Websites
     20.2 Market Assessment
     20.3 Sports Website Visitor Demographics
     20.4 Major League Sports Streaming Packages
     20.5 Live Sports Online
     20.6 Market Resources

21   MOBILE
     21.1 Overview
     21.2 Most Popular Sites
     21.3 Apps for Professional Sports
     21.4 In-Game Enhancements and Promotions
     21.5 Market Resources
PART III: MAJOR TEAM SPORTS
22   MAJOR LEAGUE BASEBALL
     22.1 Attendance
     22.2 Team Valuations
     22.3 Franchise Transactions
     22.4 Fan Cost Index
     22.5 Favorite Teams
     22.6 Fan Loyalty
     22.7 Television Broadcasts
     22.8 Social Media
     22.9 World Series
     22.10 MLB All-Star Game
     22.11 Sponsorships
     22.12 Fan Demographics
     22.13 Market Resources

23   NATIONAL BASKETBALL ASSOCIATION
     23.1 Attendance
     23.2 Team Valuations and Revenue
     23.3 Franchise Transactions
     23.4 Fan Cost Index
     23.5 Fan Loyalty
     23.6 Television Broadcasts
     23.7 Social Media
     23.8 NBA Finals
     23.9 NBA All-Star Game
     23.10 Sponsorships
     23.11 Fan Demographics
     23.12 Market Resources

24   NATIONAL FOOTBALL LEAGUE
     24.1 Attendance
     24.2 Team Valuations and Revenue
     24.3 Franchise Transactions
     24.4 Fan Cost Index
     24.5 Favorite Teams
     24.6 Fan Loyalty
     24.7 Television Broadcasts
     24.8 Social Media
     24.9 Super Bowl
     24.10 Pro Bowl
     24.11 Sponsorships
     24.12 Fan Demographics
     24.13 Market Resources
25   NATIONAL HOCKEY LEAGUE
     25.1 Attendance
     25.2 Team Valuations
     25.3 Franchise Transactions
     25.4 Fan Cost Index
     25.5 Fan Loyalty
     25.6 Television Broadcasts
     25.7 Social Media
     25.8 Stanley Cup
     25.9 Sponsorships
     25.10 Fan Demographics
     25.11 Market Resources

26   MAJOR LEAGUE SOCCER
     26.1 Overview
     26.2 Attendance
     26.3 Television Broadcasts
     26.4 Sponsorships
     26.5 Fan Demographics
     26.6 Market Resources

27   WOMEN’S NATIONAL BASKETBALL ASSOCIATION
     27.1 Overview
     27.2 Attendance
     27.3 Television Broadcasts
     27.4 WNBA LiveAccess
     27.5 Sponsors
     27.6 Fan Demographics
     27.7 Market Resources

28   WOMEN’S PROFESSIONAL SOCCER
     28.1 Overview
     28.2 Attendance
     28.3 Television Broadcasts
     28.4 Sponsors
     28.5 Market Resources

29   PROFESSIONAL LACROSSE
     29.1 Major League Lacrosse
     29.2 National Lacrosse League
     29.3 North American Lacrosse League
     29.4 Market Resources

30   ARENA FOOTBALL LEAGUE
     30.1 Overview
     30.2 The 2011 Season
     30.3 Market Resources

31   MINOR LEAGUE SPORTS
     31.1 Overview
     31.2 Minor League Baseball
     31.3 Minor League Hockey
     31.4 NBA Development League

PART IV: INDIVIDUAL SPORTS
32   CYCLING
     32.1 Overview
     32.2 Tour de France
     32.3 USA Cycling
     32.4 Velodromes
     32.5 Market Resources

33   GOLF
     33.1 Overview
     33.2 The Majors Championships
     33.3 The Ryder Cup and Presidents Cup
     33.4 The PGA Tour
     33.5 The LPGA Tour
     33.6 Demographics of Golf Fans
     33.7 Market Resources

34   TENNIS
     34.1 Overview
     34.2 Participation
     34.3 Top Paid Tennis Stars
     34.4 Grand Slam Tournaments
     34.5 US Open
     34.6 US Open Series
     34.7 Sony Ericsson WTA Tour
     34.8 ATP World Tour
     34.9 Wimbledon
     34.10 Sony Ericsson Open
     34.11 Market Resources

PART V: RACING SPORTS
35   INDYCAR
     35.1 Overview
     35.2 Television and Radio Broadcast Rights
     35.3 Indianapolis 500
     35.4 Sponsorships
     35.5 Racing Teams
     35.6 IndyCar Series
     35.7 Market Resources

36   NASCAR
     36.1 Overview
     36.2 Broadcast Rights and Ratings
     36.3 Advertising and Sponsorships
     36.4 Racing Teams and Drivers
     36.5 Track Activities
     36.6 Sprint Cup Series
     36.7 Nationwide Series
     36.8 Fan Demographics
     36.9 Market Resources

37   RACING CIRCUITS
     37.1 AMA Motocross Championship
     37.2 American Le Mans Series
     37.3 Grand American Road Racing
     37.4 NHRA Drag Racing
     37.5 World of Outlaws
     37.6 Market Resources

38   SUPERCROSS
     38.1 Overview
     38.2 Television Broadcast Rights
     38.3 Sponsors
     38.4 Racing Teams
     38.5 Monster Energy AMA Supercross
     38.6 Market Resources

PART VI: FIGHTING SPORTS
39   BOXING
     39.1 Overview
     39.2 Professional Boxing Fans
     39.3 Pay-per-View Events
     39.4 Live Events
     39.5 World Series of Boxing
     39.6 Demographics
     39.7 Market Resources

40   MIXED MARTIAL ARTS
     40.1 Overview
     40.2 MMA Fans
     40.3 Ultimate Fighting Championship
     40.4 Consolidation
     40.5 Market Resources

41   WORLD WRESTLING ENTERTAINMENT
     41.1 Overview
     41.2 Professional Wrestling Fans
     41.3 Live Events and Television
     41.4 Pay-per-View Events
     41.5 Viewer Demographics
     41.6 Market Resources

PART VII: COLLEGIATE & HIGH SCHOOL SPORTS
42   NCAA SPORTS
     42.1 Overview
     42.2 Men’s and Women’s Sports
     42.3 Conferences
     42.4 NCAA Revenue
     42.5 Conference Revenue
     42.6 Athletic Department Revenue
     42.7 Market Resources

43   COLLEGE ATHLETIC PROGRAMS
     43.1 Profiles of Major Programs

44   COLLEGE FOOTBALL
     44.1 Fans and Spectators
     44.2 Market Assessment
     44.3 Regular-Season Broadcasts
     44.4 Bowl Championship Series
     44.5 Other Bowl Games
     44.6 Fan Demographics

45   COLLEGE MEN’S BASKETBALL
     45.1 Fans and Spectators
     45.2 Favorite Teams
     45.3 Market Assessment
     45.4 Regular-Season Broadcasts
     45.5 NCAA Division I Men’s Basketball Tournament Revenue
     45.6 NCAA Finals
     45.7 Fan Demographics

46   COLLEGE WOMEN’S BASKETBALL
     46.1 Fans and Spectators
     46.2 Favorite Teams
     46.3 NCAA Women’s Final Four Championship Game
47   HIGH SCHOOL SPORTS
     47.1 Overview
     47.2 Participation by Sport
     47.3 Participation by State
     47.4 High School Sports Online
     47.5 Local Television Broadcasting
     47.6 Sponsorships and Promotions
     47.7 Market Resources

48   YOUTH SPORTS
     48.1 Participation
     48.2 Youth Baseball
     48.3 Youth Football
     48.4 Youth Soccer

PART VIII: MULTI-SPORT EVENTS
49   ACTION SPORTS
     49.1 Overview
     49.2 Dew Tour
     49.3 X Games
     49.4 World Cup of Skateboarding
     49.5 Maloof Money Cup
     49.6 Market Resources

50   EVENTS FOR ATHLETES WITH DISABILITIES
     50.1 Overview
     50.2 Summer and Winter Paralympic Games
     50.3 Special Olympics
     50.4 Extremity Games
     50.5 Disabled Sports USA
     50.6 Market Resources

51   OLYMPIC GAMES
     51.1 Summer Olympics
     51.2 Winter Olympic Games
     51.3 United States Olympic Committee
     51.4 Market Resources

52   SENIOR GAMES
     52.1 Overview
     52.2 Biennial Summer Games
     52.3 Sponsors
     52.4 Winter Senior Games
     52.5 Market Resources
53   STATE GAMES
     53.1 Overview
     53.2 Calendar of 2011 State Games
     53.3 Market Resources

PART IX: ORGANIZED SPORTS/COMPETITIONS
54   AMERICA’S CUP
     54.1 Overview
     54.2 The 33rd and 34th America’s Cups
     54.3 Television Broadcasts and Web-Streamed Video
     54.4 Market Resources

55   BASS FISHING
     55.1 Overview
     55.2 Bass Anglers Sportsman’s Society
     55.3 Tournaments
     55.4 Western Outdoor News Bass
     55.5 Fantasy Fishing
     55.6 Market Resources

56   BOWLING
     56.1 Overview
     56.2 United States Bowling Congress
     56.3 Professional Bowlers Association
     56.4 PBA Tour
     56.5 Sponsorship Rights
     56.6 Market Resources

57   COMPETITIVE CHEERLEADING
     57.1 Overview
     57.2 Sanctioning Organizations
     57.3 Sponsors
     57.4 Collegiate Competitive Cheer
     57.5 Market Resources

58   CRICKET
     58.1 Overview
     58.2 Organized Cricket in the United States
     58.3 Professional Cricket
     58.4 International Activities
     58.5 Market Resources

59   FIGURE SKATING
     59.1 Overview
     59.2 Sanctioning Organization
     59.3 Sponsors
     59.4 Market Resources

60   GYMNASTICS
     60.1 Overview
     60.2 Sanctioning Organizations
     60.3 Major Events
     60.4 Sponsors
     60.5 Market Resources

61   HORSE RACING
     61.1 Overview
     61.2 Triple Crown
     61.3 Breeders’ Cup
     61.4 Saratoga
     61.5 Market Resources

62   LACROSSE
     62.1 Overview
     62.2 Sanctioning Organization
     62.3 Growth of Lacrosse in the United States
     62.4 Market Resources

63   MARATHONS
     63.1 Overview
     63.2 Economic Impact
     63.3 Business Assessment
     63.4 Sponsorships
     63.5 Market Resources

64   POKER
     64.1 Overview
     64.2 Poker Tournaments on Television

65   RODEO
     65.1 Overview
     65.2 Professional Bull Riders
     65.3 Professional Rodeo Cowboys Association
     65.4 Major Events
     65.5 Fan Demographics
     65.6 Market Resources

66   RUGBY
     66.1 Overview
     66.2 Rugby in the United States
     66.3 Rugby World Cup
     66.4 RBS Six Nations
     66.5 Rugby in the Summer Olympic Games
     66.6 Market Resources

67   SOCCER
     67.1 Overview
     67.2 FIFA World Cup
     67.3 Growth of Soccer in the United States
     67.4 Sponsors
     67.5 Market Resources

68   SOFTBALL
     68.1 Overview
     68.2 Governing Bodies
     68.3 Amateur Softball Association
     68.4 National Pro Fastpitch
     68.5 Market Resources

69   SWIMMING, DIVING & WATER POLO
     69.1 Overview
     69.2 Sanctioning Organizations
     69.3 Sponsors
     69.4 Market Resources

70   TRACK & FIELD
     70.1 Overview
     70.2 Sanctioning Organization
     70.3 Major Events
     70.4 Sponsors
     70.5 Market Resources

71   TRIATHLONS
     71.1 Overview
     71.2 Demographics
     71.3 Major Events
     71.4 Sponsorships and Promotions
     71.5 Market Resources

72   VIDEO GAME COMPETITIONS
     72.1 Overview
     72.2 Major Tournaments
     72.3 Sponsors
     72.4 Market Resources
73   VOLLEYBALL
     73.1 Overview
     73.2 Sanctioning Organization
     73.3 AVP Pro Beach Volleyball
     73.4 Market Resources

MARKET RESOURCES

REFERENCES

								
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