Business Innovation: Entrepreneurship, Technology, & Globalization Would you like to use your creativity to start a business one day, or have you just wondered what the business world is like? Innovation fuels business. Learn how entrepreneurs have created small businesses and grown multinational firms, while discovering the powerful impact of technology and globalization. In this hands-on institute, you will: * Explore leading firms through case studies and behind-the-scenes tours of businesses * Interact with and learn from leading business professionals and professors * Examine exceptionally creative industries – from theme parks to sports and games * Cultivate your own product development, teamwork, research and entrepreneurial skills Engage in a week of discovery, learning, and ingenuity—it’s like nothing you’ve done before!
Further Description of Academic Content • • • • • • • • • • • • • • •
Business Innovation – Learning & Creativity Entrepreneurship, Targeting your product or service, Adding value Global Business (use of College of Business computers labs for research in special projects assigned by faculty—focus is on collaborative exercises in small groups) Technology (“basic science” in order to start a new product family) Product Development, Research Development components Building business skills and experiences Using the topics of entertainment business, theme parks, music, sports, and more to bring the topics of entrepreneurship, global business and technology to life Reading on the role of media in business: World’s Most Innovative Companies Reading on the role of “culture” in business: The Magic Kingdom Creative interpretation of new ventures; i.e., at two area amusement parks Class breaks up into teams and each team works throughout the week to define a new business venture, a product concept for a new toy, plus a complete business plan—financial, organizational, and marketing Brainstorming for innovation: ground rules, strategies, practical experience How to identify and meet costumer needs Marketing (building subtle “buzz” for your program) The business of Real estate, E-Commerce, industrial development
July 12 – July 17, 2009 Daily Schedule for Business Innovation Location: UC College of Business Sun. 4:00-6:30 pm 7:00-9:00 pm 11:00 pm Mon. 8:00-9:00 am 9:30-12:00 noon 12:00-1:00 pm 1:00-3:30 pm 5:00-9:00 pm 11:00 pm 8:00-9:00 am 9:00-12:00 noon 12:00-1:00 pm 1:00-3:30 pm 4:30-6:45 pm 7:00-9:00 pm 11:00 pm 8:00-9:00 am 9:30-12:00 noon 12:00-1:00 pm 1:00-5:30 pm 5:00-6:00 pm 6:15-8:15 pm 11:00 pm 8:00-9:00 am 9:15 am-12:30 pm 12:30-2:00 pm 2:00-3:30 pm 5:00-9:30 pm 11:00 pm 7:45-9:00 am 9:30-12:00 noon 12:00-1:00 pm 1:00-2:30 pm 2:30-3:30 pm Check-in to Turner Hall Student Orientation; meet Profs, refreshments “Ice-breaker games” Bedtime Breakfast at MarketPointe Class (incl. Pre-Test) Lunch at MarketPointe Class (incl Mainstreet Tour) Dinner at MarketPointe; Campus Rec. Ctr. Bedtime Breakfast at MarketPointe Class field trip Lunch at MarketPointe Class (incl.Team Project Time) Omnimax, Dinner at MarketPointe “An Evening with Honors” Bedtime Breakfast at MarketPointe Class Lunch at MarketPointe Class field trip Dinner at MarketPointe Team Project Time-French Hall Bedtime Breakfast at MarketPointe Class field trip Lunch w 3CDC/Walking Tour Class field trip (incl. Team Project Time) Dinner at MarketPointe; Crossgate Lanes Bedtime Check-Out, Breakfast at MarketPointe Class (incl. Post -Test & Team Project Time Lunch at MarketPointe Toy Case Presentations Reception, Awards
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Instructor Qualifications Marianne Lewis, PhD, is director of Business Scholars and associate professor of business, College of Business, University of Cincinnati. She is responsible for designing and implementing this course for the institute and directing the team of guest instructors, speakers and students to facilitate it. Among her honors and achievements, she received the Excel Award for Undergraduate Teaching in 2000 and has been named to the Cooperative Education Hall of Honor. In addition, she will be involving the director of the college’s Honors-PLUS Program, the director of the Economic Center for Education and Research, and practitioners from area businesses.